New Campus Tips Diversity

In This Issue:

ReleasesNew

Aquaman Anticipated 3/06 Event Idea: Make your showing a dive-in event, complete with plenty of inflatables and water-themed games before the show. Promo Idea: Pass out gummy fish and sharks while tabling for the showing.

Ralph Breaks the Internet Available 1/31 Event Idea: Host a video game tournament before the show. Include a simple VR component (downloaded app paired with an inexpensive headset) so students can feel like they’re in the game. Promo Idea: For your digital invites, overlay the event details onto classic memes from the late 90s and early 2000s.

Spider-Man: Into the © 2019 Disney Enterprises Inc. Spider-Verse © 2019 WBEI TM & DC Comics Anticipated 2/20 Event Idea: Partner with your athletics group to create a tangled web obstacle course! Pass out prizes to the students with the fastest spidey skills. Promo Idea: Challenge students to write their own Spider-Man comic story and post it on social so everyone can vote on the winner – which will be revealed at your movie event.

Green Book Available Now Event Idea: Before the show, invite a history professor or member of your black student organization to provide background information on the actual “The Negro Motorist Green-Book” referenced in the movie. Promo Idea: One of the film’s main characters is a chauffeur, so dress up as one and carry a sign around campus promoting the event. Play some of Tony Shirley’s incredible music to grab interest as you go. © Columbia Pictures Industries, Inc. © 2019 Storyteller Distribution, LLC. All Rights Rserved.

Contact us to add these titles to your movie series! 1.800.876.5577 | swank.com/college Contact usto addthesetitles to your movie series!

© 2019 ANNAPURNA PRODUCTIONS, LLC. © Amazon Studios Available Now Beautiful Boy out flyers. costume and“fly” around campushanding Have a volunteer wear abumblebee Promo Idea: educate students before theshow! with your campus’ sustainability group to environmental causes–by partnering your campus–as well asbolster other Help protect endangered bumblebeeson Event Idea: Anticipated 2/27 Bumblebee presidents. using images of famous past vice Create memesadvertising your event Promo Idea: politician and voting onthe bestdisguise! them to come dressed asafamous students can dothesameby challenging as in thefilm Dick Cheney. See if your Christian Bale looks almost unrecognizable Event Idea: Anticipated 3/13 Vice social media. wellness centers andon your school’s film by promoting in residence halls, Ensure alarge audience at this impactful Promo Idea: ripple effect that often takes place. entire circle of family andfriends,the the impactaddictionhasonperson’s Lead adiscussionafter about thefilm Event Idea: Anticipated 1/18 Ben Is Back at theshow. serve asjudges, andannounce the winner members of your English department to submit stories abouttheir parents. Ask Host a writing contest askingstudents to Promo Idea: those inneed. campuses andresources available to help to substance discuss abuseoncollege counseling or student affairs departments Invite afaculty member from your Event Idea:

NEW Releases EVENT & PROMO IDEAS

A Star Is Born Anticipated 2/08 Event Idea: Discover the next Ally at your school by hosting a singing competition before the show, or do a low-key open mic night to spotlight your campus’ talent! Promo Idea: Write a short, fun original song then turn it into a music video and blast it all over social to promote your event.

Mary Poppins Returns Anticipated 3/06 Event Idea: Do a fun spin on the egg on the spoon game by challenging students to hold a spoon filled with sugar cubes in their mouth as they walk through a mini course. The fastest participant with the most cubes left on their spoon is the winner! Promo Idea: Walk around with red umbrellas to hand out flyers, or chalk event details onto your campus sidewalks. © 2019 Warner Bros. Ent. All rights reserved. © 2019 Warner © 2019 Disney Enterprises Inc. Escape Room Anticipated 3/13 Event Idea: Challenge attendees to your very own mini escape room before the show! You can ask a local escape room business to help in exchange for promoting their full experience to students. Promo Idea: Have mini puzzle challenges at your promotions booth students can solve to win a small prize.

Glass Anticipated 4/03 Event Idea: Make it a double – or a spread out triple – feature by showing “Unbreakable” or “Split” – M. Night Shyamalan’s two films that lead up to this new release. Promo Idea: Try to scare professors and school leaders, film it and create a short video to post on social promoting the event! © Columbia Pictures Industries, Inc.a All Rights Reserved. © 2019 Universal City Studios Productions LLLP.

Contact us to add these titles to your movie series! 1.800.876.5577 | swank.com/college Contact usto addthesetitles to your movie series!

© 2019 WBEI Publishing Rights © J.K.R. TM WBEI © A24 Films Mid90s photo paper. details pre-printed onthebackof the using aPolaroid camera with theevent “family” photos in your student union Invite friendsto take instant awkward Promo Idea: care organizations. or money –for group homesandfoster event to raise donations –either supplies Make your movie showing afundraising Event Idea: Available 1/16 Instant Family and announce the winner at theevent! pets. Have people vote for thebestentry their own “fantastic beasts” akabeloved Encourage students to submitphotos of Promo Idea: your localanimalshelter! endangered speciesor collecting items for all creatures by raising money for an Spotlight Newt Scamandar’s love for Event Idea: Available 1/18 Grindelwald The Crimes of Fantastic Beasts: look like jobresumes! For afunspinon your flyers, make them Promo Idea: students canfindtheir truepassion! pairing your event with acareer fair so Help students get their first actright by Event Idea: Anticipated 2/27 Second Act at your promo table. Bottle Pops, Hubba Bubba and Ring Pops Hand outclassic90scandy, like Baby Promo Idea: decorations and costume contest! paint photo op,fortune teller garland 90s party –complete with asplatter Theme your event asatotally awesome Event Idea: Available 1/08

PROGRAMMING Spotlight DIVERSITY & INCLUSION

SPRING IS FILLED WITH MANY IMPORTANT AWARENESS INITIATIVES. Honor them by leading important conversations around diversity and inclusion following your screenings. Ask your Account Executive about our movie discussion guides. MOVIE DISCUSSION GUIDE

“We hosted a discussion after showing Chi-Raq during Black History Green Book “Green Book” is based on the true story of an unlikely Month, which was friendship between world-class, black pianist Don Shirley and the Italian-American bouncer hired to protect him incredibly impactful. We during a 1962 concert tour from Manhattan to the Deep South. Named after a guidebook listing black-friendly promoted the event as businesses to aid black motorists during road travel, this film shares the experience of two men from different backgrounds who face racism, dangers – as well as part of a Black History humanity and humor – together during a journey through Month display in the segregated Jim Crow country. student union.” © 2019 Storyteller Distribution Co., LLC All Right Reserved.

– LeAnne Sipe Programming Suggestions University of New Orleans, LA This discussion guide is designed to facilitate educational programs after viewing the film “Green Book.” Its purpose is to generate discussion based on social issues found within the movie and for program participants to reflect on themes that might be pertinent to them. Therefore, there are no “right” or “wrong” answers to questions in this guide. The discussion facilitator may choose to utilize one of the following activities as a means of developing discussion: Issues Follow the University of New • Partner with your musical department for a performance of Don Shirley’s music before the movie. Race Orleans’ lead using our free Black • Tony makes assumptions about Don based on his race. Ask members of your black student organization to come and lead the post-show Class History Month discussion guides. discussion – particularly regarding the generalizations people make about black people even today. Human • Before the show, invite a history professor to provide insight into how Connection Italians and African-Americans would have treated during that time in Stereotypes America, as well as the Green Book’s significance. • Honor Tony’s love of eating by making your showing a foodie event! Empathy Include a DIY spaghetti bar, order KFC or have a pizza party! Call us at 1.800.876.5577 today or request a discussion guide online at bit.ly/SwankDiscussion. DIVERSITY & INCLUSION

Reflect the conversations and movements happening Black History Month on your campus with a showing of a relevant new release. © 2019 Lava Films LLC. All Rights Reserved. © 2019 Marvel © Paramount Pictures © 2019 Oakland Moving Pictures, LLC © NEON Rated, LLC. All Rights Reserved

Pay tribute to the successes, struggles, accomplishments and talents Women’s History Month of women both past and present with a female-focused, true story film!

© Focus Features LLC. © IFC Films © Bleecker Street Media, LLC © 2019 Home Box Office, Inc. All rights reserved. HBO and all related programs are the property of Home Box Office, Inc. Pictures © Aviron

Each year the Day of Silence (April 12) puts the spotlight on anti-LGBTQ bullying and harassment in schools. Show a film to honor this initiative while LGBTQ+ Awareness respecting people’s vows of silence. © A24 Films © Focus Features LLC. © Bleecker Street Media, LLC © Film Rise © Focus Features LLC. CAMPUS UNIVERSITY OF Spotlight NORTHERN IOWA How UNI grew its movie program by 250% IN ONE SEMESTER

When Noelle Hulshizer took over the movie program as an executive of the Campus Activities Board (CAB) at the University of Northern Iowa, her main goal was to increase attendance at their events. “I didn’t have an exact number, but I was hoping to 175 increase attendance by around 50-100 percent from the previous school year.” With a 10,000 student population, the movie events 50 during the 2017-2018 school year only saw a total of 50 people between two showings for each movie. After only one semester, Noelle and her committee already “crushed” their goal this year 2017 2018 – averaging around 175 people at both the 7 p.m. and 9:30 p.m. Audience size growth. showings for every film.

Noelle credits the club’s previous The committee added film exec as playing a crucial role pre‑show trivia, in her current team’s success. “She featured a costume transitioned me wonderfully, making contest at their me checklists and many documents Halloween showing and filled with advice. She told me what she gave away free pizza at would do if she had another year and I the last movie event of took that information and ran with it.” the fall semester. So the committee added pre-show trivia, featured a costume contest at their Halloween showing of “Unfriended: Dark Web,” and gave away free pizza at the last movie event of the fall semester: “Crazy Rich Asians.” They also borrowed two giant bean bag chairs from the library as part of a “Best Seat in the House” drawing at each event. Interested in telling us about your existing movie program? Share your story or give us a call at 1.800.876.5577 to chat.

Her committee also made publicity a big focus. They created eye-catching posters, graphics and CAB spotlighted a 20-foot social media posters to start. And CAB as a whole inflatable arm-flailing implemented lots of creative initiatives to promote tubeman and created a their organization to the entire school, including “CAB Kind” finals week spotlighting a 20-foot inflatable arm-flailing event where they pass out tubeman and creating a “CAB Kind” finals week inspirational goodie bags! event where they pass out inspirational goodie bags. As a result of their efforts, both attendance and recognition for CAB increased on campus.

Noelle acknowledges Swank’s vast movie selection was essential for attracting large audiences to the showings. Popular movies like “Incredibles 2” and “Mamma Mia! Here We Go Again” were huge draws for UNI students. But even smaller films like their first film “Life of the Party” brought in over 250 students, which Noelle said helped start the semester off with a bang!

But Noelle says none of this would have been possible without her committee. “I go to them for the most important aspects of each film: what movie to show, what food to provide, additional programming ideas to implement,” she shared.

Noelle says her best bit of advice for other film

“One of CAB’s overall goals was to focus more on student Have questions about input rather than our own,” said Noelle. “Recently I created making your program a pre-show survey asking students what movie genres they preferred, what snacks they liked, how they had heard a success? Contact your about CAB events and more. And if our committee is having Account Executive for trouble deciding between films, we let the students decide using a Twitter poll. If you have the means to ask your additional tips and audience what they want, and if it will help with decision case studies. making, do it!” CAMPUS Tips & Tricks For ideas, inspiration and tips about how to make your own amazing movie program, browse our Planning Resources, Promotional Resources and Customer Stories tabs on our website at swank.com/colleges.

it out at ballot. Then hand submit their movie semester. Spring 2019 Movievote and Ballotto see this spring to properly want and how movies they most information vote on what with your organization's to students to this subhead or email it Edit event, staff meeting your next movie

© 2018 Disney Enterprises Inc. Enterprises Disney 2018 © ROBIN HOOD © 2018 Paramount Pictures Paramount 2018 © MARY POPPINS RETURNS © 2018 Universal City Studios Productions LLLP. All Rights Reserved Rights All LLLP. Productions Studios City Universal 2018 © BUMBLEBEE © 2018 WBEI TM & © DC Comics DC © & TM WBEI 2018 © FIRST MAN AQUAMAN component of your film series. Poll

students using our free movie ballots and

© Warner Bros. Entertainment Inc. Entertainment Bros. Warner © © 2018 Warner Bros. Ent. All rights reserved. rights All Ent. Bros. Warner 2018 © © Columbia Pictures Industries, Inc. Industries, Pictures Columbia © CREED II

© 2018 Disney Enterprises Inc. Enterprises Disney 2018 © SPIDERMAN: INTO THE SPIDER-VERSE RALPH BREAKS THE INTERNET © Amazon Studios Amazon © A STAR IS BORN © A24 Films A24 © BEAUTIFUL BOY MID90S reflect on your campuses’ unique needs.”

IF BEALE STREET COULD TALK

© Columbia Pictures Industries, Inc. Industries, Pictures Columbia © ON THE BASIS OF SEX HOLMES & WATSON © 2018 Disney Enterprises Inc. Enterprises Disney 2018 © A DOG’S WAY HOME © Aviron Pictures Aviron © THE NUTCRACKER AND © 2018 Universal City Studios Productions LLLP. All Rights Reserved Rights All LLLP. Productions Studios City Universal 2018 © SERENITY THE FOUR REALMS WELCOME TO MARWEN © 2018 Swank Motion Pictures, Inc. MP8928 3.18

| 1.800.876.5577 swank.com/college “Working with Swank has been great because we’ve planned out sixteen weeks of events. I don’t have to “Scheduling a showing right before worry. It’s one of those or following the Oscars, particularly events that students can for a title that is nominated, will manage themselves.” help you increase University of Illinois, IL engagement and interest in your event!” - Mike Hasenmueller Swank Account Executive “A consistent, branded series familiarizes your event and helps build loyalty which translates to larger crowds and regular attendees.” - Dana Ivancic Swank Account Executive “We hosted a Social Justice film and discussion series from February to March and featured ‘The Immortal Life of Henrietta Lacks.’ We hosted a faculty panel from our Engineering Science Transfer program and we were able to showcase Henrietta Lack’s cells at the event (courtesy of our Biology department) so that student could understand that Henrietta was a real person.” Springfield Technical Community College, MA

“Students on “Take your event to the next our campus level by creating fun and unique love a good experiences for your students. throwback and Pair programming with the theme night. movie’s theme, identify campus One of our organizations to most successful events was partner with or ‘The Breakfast Club.’ We even get creative with featured a late night cereal bar.” concessions for that Maryville University, MO extra touch.” - Matt Pierson Swank Account Executive

Interested in telling us about “We showed ‘Straight Outta Compton’ and your existing paired it with an outside diversity speaker. movie program? It was a huge hit, and I’m thankful Swank Share your was able to offer the program at a story or give reasonable cost. Such a great event!” us a call at North Central College, IL 1.800.876.5577 to chat. COMING SOON © 2019 Marvel © 2019 Orion Releasing LLC. All Rights Reserved. © Columbia Pictures Industries, Inc. © Paramount Pictures © Lions Gate Entertainment, Inc. © 2019 WBEI The LEGO Group © 2019 Disney Enterprises Inc. All Rights Reserved. © 2019 Universal City Studios Productions LLLP. © 2019 STX Entertainment

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