49th Annual

November 1–10, 2019 Kona • ------Aloha, Mayor’s Message November 1 – 10, 2019 It’s always such a pleasure to welcome everyone to the Kona Cultural Festival.

Our Festival experience is unique, enriching and ensures that the story of On behalf of the people of the County of Hawai‘i, it is a great pleasure to join the ’s cultural heritage continues to be shared with both residents community in the celebration of the 49th Kona Coffee Cultural Festival. and visitors alike. The award-winning Kona Coffee Cultural Festival is recognized as the oldest and one of the most successful food festivals in This award-winning festival honors Kona’s cultural heritage and recognizes the Hawaii. accomplishments of Kona coffee pioneers, farmers and artisans. We invite residents and visitors to share in the special events, coffee competitions, parades, food and The success of the Kona Coffee Cultural Festival over the decades have been entertainment that makes the Kona Coffee Cultural Festival so special. made possible through the dedication of our volunteers, committee chairs, Board of Directors, participants and spectators. Mahalo to each of you that have had a part in our Festival’s ongoing success. In the spirit of this year’s theme, “Bursting with Flavor,” the Kona Coffee Cultural

Festival offers a unique opportunity to enjoy the beautiful coffee-growing region in To our valuable sponsors, thank you for supporting our Festival and for West Hawai‘i, and experience Kona’s rich coffee growers and producers for a great helping to share Kona’s coffee heritage with the world. 2019 Kona Coffee Cultural Festival and wish them continued success as this much- loved festival heads into its Golden Anniversary in 2020. We are proud to welcome people from all parts of the world to the Kona Coffee Cultural Festival. They are joined by local residents, national and international media and international coffee industry experts all to celebrate Kona’s nearly 200-year coffee history. Aloha, Take in as many of the events as your time allows and don’t forget to toast the roast at a farm, café or coffee shop locale. Harry Kim Mayor Mahalo nui loa, County of Hawaii

Valerie Corcoran Festival Honors & Awards Brit + Co ignites the creative spark in women Kona Coffee Cultural Festival Named #6 in BRIT + CO 10 Most Delicious Foodie Festivals Around the World

Kona Coffee Cultural Festival named in AARP’s 7 Fun Fall Festivals Across the U.S.

2019 Agriculture Tourism Destination Award

The aio Media Hawaii Lodging & Tourism Awards aim to publicly recognize and reward excellence within the industry, reinforce the value of the Radio Rock Star! tourism industry, reinforce consumer confidence NPR travel journalist, Tom Wilmer in the tourism industry, and promote an annual took some time while here in Kona platform of celebration for the industry and to interview the Festival President for offer networking opportunities for operators, on-air broadcast on KCBX NPR affiliate supporters, and sponsors. serving the California Central Coast.

Festive Lanterns Light the Way On Friday, November 1, as the sun sets, the colorful Kona Coffee Cultural Festival Lantern Parade gets underway at 6 pm. With its glowing procession of light, music, and color, the parade begins at the Kailua Pier and winds through Historic Kailua Village and ends at Hale Halawai. Kona Coffee

Parade participants in colorful ethnic costumes along with music and dance create a festive Cultural Festival family atmosphere. Parade participants carry chochin lanterns and luminary bags to light their Lantern Parade walk through the historic town. Each lantern and luminary bag carry shared thoughts, prayers Friday, November 1 • 6 pm and personal remembrances of loved ones. As the parade ends, the lanterns will be hung up Historic Kailua Village around the perimeter of the Hale Halawai pavilion, giving off colorful light and preserved memories. from Kailua Pier to Hale Halawai The evening’s festivities continue with a Japanese Bon Dance (a Japanese custom to honor the spirit of one’s ancestors). Festival-goers are encouraged to join in and learn a few simple dance steps to be a part of this traditional Japanese dance.

49th Annu 2019 Festival Merchandise A l Throughout the Festival, find official Kona Coffee Cultural Festival merchandise that celebrates Hawaii’s oldest food festival! Take home great gift ideas ahead of the holiday season. While at the Festival events, visit the merchan- dise tent and find n ovember 1–10, 2019 great logo items Kona • Hawaii including t-shirts, hats, coffee and beverage cups and Festival tote bags. New this year, Kona Coffee Pancake Mix, made exclusively for the Kona Coffee Cultural Festival using 100% Kona coffee, a delicious addition to any morning cup of coffee.

Festival Admission Button Wear your Festival admission button and enjoy more than 40 events free for ten days and get special rates for ticketed events! Children ages five and under are free. Button proceeds support the Festival and its mission to preserve, perpetuate and promote Kona’s nearly 200-year old coffee heritage! Purchase $5 Festival admission buttons at retail location throughout Kona or at Festival events.

Signature Art Linda “Lin” Huff, a professional, freelance graphic designer’s art piece was selected as the official image of the 2019 Kona Coffee Cultural Festival and its theme “Bursting with Favor.” The inspiration for this year’s design was drawn from her desire to create an image that was free spirited, bold in flavor, color and fun, just like the festival! Lin created   her 2019 design from several free-hand pencil sketches of the letters culture, community and achievement and bean, until she found the right combination. Adding her signature broad strokes of black ink and playing with different color combinations  created the final image. Her award-winning designs can be found around     Hawaii Island. Find more of Lin’s work by visiting @ Designs by Lin Huff on Facebook. Huff’s winning art is showcased throughout the Festival including the magazine cover, coffee mugs and t-shirts. Retail items are available for Member FDIC ©2019 purchase throughout all 10 days of Festival events.

Fun for the Entire Family!

Celebrate Kona’s coffee harvest family style with games, hands-on activity stations, yummy food, arts and crafts, friendly competitions and keiki-oriented performers.

The entire family can participate with hands-on lei making, bamboo stamping, lauhala weaving, paper making with local fibers, and learning how to make poi.

See how many activities your family can check off during the 10 days of Festival Fun:

• Compete in a family friendly talent night • Learn to pick Kona coffee • String a flower lei • Sample culinary delights • Make paper from local fibers • Weave lauhala • Participate in cultural activities • Explore the wonders of Kona coffee art • Learn to make origami (Japanese paper folding) • Take a Kona coffee farm tour • Learn about Ikebana (Japanese art of flower arrangement) • Listen to stories of Kona’s past • Join in a Bon Dance • Eat Shave Ice • Pound taro into poi • Listen to the beat of Taiko drums

Plan to spend quality family time at nearly 40 events at this year’s Kona Coffee Cultural Festival. Explore Kona Coffee Farm Tours As the Kona coffee region continues to gain worldwide Kona Coffee Farm Tours and Talk Stories recognition, additional family farm tour experiences, tastings Kona Historical Society’s Kona Coffee Living History Farm Tour and events are being added to the festivity of the Kona Coffee Cultural Festival. Locals and visitors are invited to go beyond the UCC Hawaii Kona Coffee Picking & Farm Experience cup, meet the farmers and see how Kona coffee is grown, milled Greenwell Farms: Seed to Cup Farm Tour and roasted before the beans make it into your next cup of Joe. Kona Coffee 101 Seminar In Kona’s nearly 200-years of farming coffee, we honor the Kona Historical Society’s Annual Farm Fest immigrant farmers who sustained the industry and were committed to cultivating a dream for a better life. Immigrants from China, Portugal, Japan, Philippines, Korea and Puerto Rico Food and Tastings along with Hawaiians and Caucasians endured endless hours of Holualoa Coffee & Art Stroll hard farm work, planting and picking the choicest coffee berries by hand. These Kona coffee pioneers added cultural diversity and KTA Super Stores Kona Coffee Recipe Contest a mix of ethnic traditions as they embraced Hawaii’s aloha as Hawaii Coffee Association Dinner & Benefit Auction a shared value. The Kona Coffee Cultural Festival celebrates and Kona Coffee Art Throwdown embraces the many cultural traditions that have shaped Kona and its coffee. Intercultural Concert with Kaze No Ne

Today, fifth and sixth generation Kona coffee farmers work Kona Coffee Farmers Market Place alongside newcomers to cultivate more than 600 plus estate Kona Coffee Cultural Festival Hoolaulea and commercial farms. A Grand Finale...The Taste of Kona Try your hand at picking coffee, talking story with farmers, tasting savory and sweet small bites infused with Kona coffee, and most See the Festival Event Schedule for a complete listing of dates of all, enjoying this iconic harvest festival! and locations

Our roots run deep in Kona’s coffee lands. For decades, Kona coffee farmers have exemplified the dedication that is the foundation of Hawaii Community Federal Credit Union, and Kona Coffee is Visit us online at the bedrock of our credit union and our www.hicommfcu.com communities. or call 930-7700! As the only credit union founded by #hicommfcu Kona coffee farmers, we’re proud of that heritage and honored to support the 49th annual Kona Coffee Cultural Festival. Insured by NCUA Growing Trends

Mamo growing at Greenwell Farms

The international world of growing coffee is fascinating. Gesha Excites the World Growing coffee in Kona is evolving with positive impacts on the The coffee varietal Gesha is capturing the attention of coffee daily brew while trends and varietals leave room in the cup for connoisseurs all over the world. Making its way to Kona, this a new palate. story is being told through top honors and gold standards.

As the art of drinking coffee matures all over the world, coffee The Hawaiian Gesha story starts with Greg and Susy Stille, drinkers are looking for the next new exotic cup of Joe. Some of Monarch Coffee Farm who pioneered the innovation of Kona coffee farmers are looking to the future and seeing the introducing this exquisite varietal to Hawaii. On a trip to opportunity to keep Kona on the forefront of the coffee scene. Panama, they fell in love with the uniqueness of its cup profile Introducing a new varietal—Mamo and knew they wanted to add it to their small farm on Maui. After consulting with mentors, researching terroir and Hawaii Over two decades ago, a partnership formed with a diverse State regulations, they purchased seeds from the Hartman group of innovative partners including Dr. Chifumi Nagai, Hawaii family at Hacienda La Esmeralda. Agriculture Research Center; Hawaii Coffee Growers Association The seedlings were sent directly to the Hawaii state department and the team at Greenwell Farms. These forward thinking of agriculture for a one-year quarantine as required by the partners made a long-term commitment to create a true State Department of Agriculture. After a successful quarantine, Hawaiian coffee varietal, one that’s found nowhere else in the ensuring no threat to Hawaii’s coffee industry, Gesha was world. After years of development, the partnership introduced a released to Monarch Coffee for planting. After much growing new Hawaiian varietal, aptly named Mamo. success on Maui, they expanded to Kona and started a

Mamo, originated from two distinctive Arabica coffee parents, collaboration and rich friendship with Greenwell Farms. and was named for its mother, Maragogype, originating from Monarch Coffee partnered with Greenwell Farms to do the Brazil and well known for producing big coffee beans, and its germination, grafting and grow out in their nursery. After a year father, Mokka, originating from Yemen known for small beans growing in the nursery, the seedlings were planted at Monarch with superior cupping quality that arrived in Hawaii between Coffee Farm in Holualoa where they thrived. In 2018, the first 1950 and 1960. In the coffee growing world, the name Mamo harvest swept top honors in the State of Hawaii Cupping descends from its two origins. Serendipitously, Mamo means Competition and the Kona Coffee Cultural Festival Cupping descendant in the Hawaiian language. Competition.

After waiting patiently for over two decades, Mamo entered Wanting to ensure Gesha’s long-term sustainability in Kona, the world market in spring of 2017 where it is performing well, Greenwell Farms also successfully planted trees on their farm particularly in Japan where it is highly acclaimed. and today, Monarch Coffee and Greenwell Farms Gesha varietals

have captured the state’s top coffee honor two years in a row. “It’s the right combination of genetics,

perfect growing conditions in Kona Coffee growing innovators like Monarch Coffee and Greenwell and the commitment to a long-term Farms ensure the safety of coffee growing and elevate the future outcome that makes Mamo such an of Kona on the world stage. Excitement is brewing. exciting unique variety,” said Hawaii Be sure to participate on the Greenwell Farms Seed to Cup Farm Agriculture Research Center’s Chifumi Tours happening everyday during the Festival. Nagai. From seed to cup, Greenwell Farms continues to set the standard for all things Kona Coffee. We pride ourselves on meticulous farming practices, continual research and as a leader in education both within the industry and for visitors from around the world.

Shop our premium selection of 100% Kona Coffee and Hawaiian products at our farm and on greenwellfarms.com

Become a member of our Coffee Club for exclusive deals and custom coffee subscriptions

Join one of our daily free tours of the farm to learn the magic behind each cup of 100% Kona Coffee

SHOP PRODUCTS VISIT US Visit greenwellfarms.com 81-6581 Mamalahoa Highway, or call 888-592-5662. Kealakekua, HI 96750 On HWY 11 between mile markers 112 & 111. Farm Tours: 9am-4pm, Every Day. HVCB-35866 Kona Coffee Cultural Festival_8-375x10-875 v2 mech comp.indd 1 8/30/19 10:30 AM

Job ID: HVCB-35866 Kona Coffee Cultural Festival_8-375x10-875 v2 mech comp Size/Color: TRIM: 8.375” x 10.875” BLEED: 0.125” beyond trim LIVE: 0.25” from trim edge / 4C Publication: Kona Coffee Cultural Festival 32-page Magazine Run Date: 10/15/19 – 11/30/19 Please contact Sheryl Shimabukuro immediately if there are questions: 808.784.3625 | [email protected] Talent Night 11/8

NoCoffee Foodv A emberrt Cu lture Outdoors Happening throughout Kona Coffee Festival Quilt Show the Festival Kona Hawaiian Quilt Museum and Gallery Kona Historical Society’s Kona Coffee Living 75-5706 Kuakini Hwy., Suite 112, History Farm Tour Kailua Kona 10 a.m. – 5 p.m. Kona Coffee Living History Farm 82-6199 Mamalahoa Hwy., Coffee and island themed quilts Captain Cook from local quilters. 10 a.m. – 2 p.m. Self-guided farm tour tells the story Greenwell Farms:

of Kona’s coffee pioneers during the Seed to Cup Farm Tour Greenwell Farms

early 20th century. Ticket purchase 81-6581 Mamalahoa Hwy., E N T on-site required. V E Kealakekua T Two farm tours daily: E NEWN #coffeelover: A Kona V E Coffee Cultural Festival 10 a.m. and 2 p.m. Exhibition & Juried Show A fascinating journey into the Donkey Mill Art Center history, the farming, the processing 78-6670 Mamalahoa Hwy., Holualoa and tasting of 100% pure Kona 10 a.m. – 6 p.m. Coffee! Participants will leave with Adult and youth art celebrates Kona a new and enlightened view of . Taste Kona coffee and Kona’s most famous product. Tour browse handmade coffee-themed starts at Greenwell Farms Gift Shop. works.

2019 Kona Coffee Cultur al Fes tival Sch edule of Even ts UCC HAwaii Kona Coffee Picking & Farm Experience 11/3 1 Friday Kona Coffee Cultural Festival Lantern Parade Alii Drive, Kailua Pier to Hale Halawai, Kailua-Kona 6 p.m. – 9 p.m. With glowing procession of light, music and color, Alii Drive lights up as the parade winds its way from Kailua Pier to Hale Halawai.

2 Saturday The Holualoa Coffee and Art Stroll Holualoa Village 9 a.m. – 3 p.m. Visit galleries in this quaint art district and choose samples from 35+ Kona coffee farms. 3 Sunday UCC Hawaii Kona Iruka Hawaii Experiences Coffee Picking & Farm Little Miss Kona Coffee Experience Scholarship Program UCC Hawaii Kona Coffee Estate Aloha Theater 75-5568 Mamalahoa Hwy., Holualoa 79-7384 Hawaii Belt Rd., Kealakekua Two farm tours, meet at the farm’s

E N T roadside kiosk: 3 p.m. – 5 p.m. V

E

10 a.m. to Noon

Kona’s premier youth T

E N 1 p.m. to 3 p.m. pageant featuring the NEWV E youngest of our Hawai’i Island Try your hand at picking ripe coffee young ladies ages 4-16 who will cherry and witness how the harvest vie for the crowns learning from transforms to coffee in your cup. a “stage” of opportunities to help groom confidence, poise and self- development. Tickets are $25 and Cultural Activities & can be purchased at apachawaii.org. Demonstrations with 4 Monday Local Artists Kona Coffee Donkey Mill Art Center KTA Super Stores Kona Training 78-6670 Mamalahoa Hwy., Holualoa Coffee Recipe Contest Kona Coffee & Tea 10 a.m. – 6 p.m. Hawaii Community College 74-5588 Palani Rd., Kailua-Kona

Lauhala Weaving, Ti Leaf Lei- Palamanui 5 p.m. – 9 p.m. 73-4225 Ane Keohokalole Hwy, Making, Bamboo Stamping and Training by seasoned coffee Kailua-Kona Papermaking with local fibers. RSVP educators, trainers and professionals Big Island Showcase opens at 10 at donkeymillartcenter.org and on- both local and abroad, guiding a a.m. site donation. robust coffee education experience Recipe Contest doors open at 11 a.m. in manual brewing techniques, A tasty showcase of prized techniques, milk steaming, UCC Hawaii Miss Kona original Kona Coffee recipes in two Coffee Scholarship and . Competition heats up categories: sweet and savory. Chef Competition later in the week at the Kona Coffee demonstrations and local artisans Aloha Theater Latte Art Throwdown. featured at the Big Island Showcase. 79-7384 Hawaii Belt Rd., Kealakekua Doors open at 5:30 p.m. Pageant starts at 6:00 p.m. An official preliminary pageant for the Miss Hawaii and Miss America Scholarship Competition, Candidates compete in interview, onstage question, evening gown, talent, and social impact statement. Tickets are $35 and can be pur- chased at apachawaii.org.

konacoffeefest.com

2019 Kona Coffee Cultur al Fes tival Sch edule of Even ts 6 Wednesday Aloha Makahiki Concert Hawaii Coffee Association Makaeo County Pavilion Benefit Dinner and (Old Airport) 75-5500 Kuakini Hwy., Kailua-Kona

Kona E N T V 5:30 p.m. – 7:30 p.m.

Competition Awards E

Presentation T Presented by Ua Mau Company E NEWN Courtyard by Marriott King V E This concert celebrates Makahiki Kamehameha’s Kona Beach Hotel with the authentic original Hula 75-5660 Palani Rd, Kailua-Kona and entertains the audience with 6 p.m. – 10 p.m. traditional Hawaiian Musicians from Certified cupping judges have Honolulu and Ni’ihau. Delicious food spent three days scoring Kona’s and beverages will be available for top farms in the prestigious Kona purchase. Coffee Cupping Competition and will be on-hand to discuss results. Excitement is brewing as winners will be announced during Recipe Contest 11/3 the evening benefit. In addition, network with Hawaii’s coffee industry as they celebrate the Kona Coffee Latte Art harvest. Live and silent auctions. Throwdown Dinner $65.00 with a Festival button Kona Coffee & Tea and can be purchased online at 74-5588 Palani Rd., Kailua-Kona hawaiicoffeeassoc.org. 6 p.m. – 9 p.m. Bringing the barista community together, this friendly competition gives participants a chance to apply the skills in a fun, high-energy environment. Winner takes all as local work magic in their cup of 100% Kona Coffee.

Sugai Kona Coffee Talent Night 8 Friday Aloha Theater Kona Coffee 101 Seminar 79-7384 Hawaii Belt Rd, Kainaliu Makaeo County Pavilion 6 p.m. – 9 p.m. (Old Airport) Kona’s talented folks take the stage 7 Thursday 75-5500 Kuakini Hwy., Kailua-Kona with spirited multi-cultural musical Intercultural Concert 4 p.m. – 5 p.m. and dance performances. with Kaze No Ne Expert coffee discussion with a Makaeo County Pavilion focus on Kona’s coffee industry. (Old Airport) 75-5500 Kuakini Hwy., Kailua-Kona 5 p.m Okonomiyaki 6 p.m. – 8 p.m. Concert Performance by Kaze No Ne (Electric Organists and Singers). Okonomiyaki and other Japanese snack and garnishment items will be available for purchase.

#coffeelover: A Kona Coffee Cultural Festival Exhibition Artists’ Reception Donkey Mill Art Center 78-6670 Mamalahoa Hwy., Holualoa 6 p.m. to 8 p.m. Celebrate with featured artists and enjoy a potluck dinner. Kona Brewing Company will be serving their Pipeline Porter, made with 100% Kona coffee. Bring a dish to Food Booths at Ho‘olaulea 11/9 share.

2019 Kona Coffee Cultur al Fes tival Sch edule of Even ts 9 Saturday 10 Sunday 100% Pure Kona Coffee Kona Historical Society Half Marathon Annual Farm Fest Coconut Grove Marketplace Kona Coffee Living History Farm 75-5809 Alii Dr, Kailua-Kona 82-6066 Mamalahoa Hwy, Marathon starts at 5:30 a.m., Half Captain Cook Marathon starts at 6:00 a.m. 10 a.m. to 3 p.m. 4th annual 100% Pure Kona Coffee The Kona Historical Society Marathon and Half Marathon. New celebrates two decades of museum this year is the Marathon distance. programs that has brought Kona’s Run the scenic coast of Kailua-Kona history to life. Farm fest features down Ali’i Drive to the infamous entertainment, food, cultural “Pit” at the “End of the World”. Enjoy presentations, special exhibits and views of the Pacific Ocean as you hands-on activities. Park and catch complete your chosen distance! the free shuttle at Kealakekua Ranch Center.

Little Miss Kona Coffee Scholarship Bowling FUNd-raiser KBXtreme Family Fun Center 75-5591 Palani Rd., Kailua Kona 10 a.m. to 1 p.m. Bowl and celebrate with your favorite “Little Miss” contestant while raising much-needed Kona Coffee Cultural scholarships. $10 per bowler, 6 per Festival Hoolaulea team limit, shoes not included. Makaeo County Pavilion Two reserved time slots Kona Coffee (Old Airport) 10 a.m. – 11 a.m. Farmers Market Place 75-5500 Kuakini Hwy., Kailua-Kona 11:30 a.m. – 12:30 p.m.

Makaeo County Pavilion E N T Ethnic Food Market V E

(Old Airport) Festival of Arts & Crafts The Grand Finale... T 75-5500 Kuakini Hwy., Kailua-Kona E N All Day Entertainment A Taste of Kona! NEWV E 9 a.m. – 4 p.m. 9 a.m. – 4 p.m. The Hawaii Lawn at the Sheraton Sponsored by Hawaii Community Lei Contest Kona Resort & Spa at Keauhou Bay Federal Credit Union 10 a.m. – 1 p.m. 78-128 Ehukai St, Kailua-Kona Kona farmers will be on hand with Sponsored by Hawaii Community 5 p.m. – 9 p.m. fresh available to Federal Credit Union An evening of culinary delights taste and purchase. A day of Kona coffee celebration featuring local Island Chefs and with live entertainment, arts and a fabulous silent auction. Music Kona Coffee Cultural crafts, an amazing lei contest, and dancing under the stars with Demonstrations & educational historic exhibits, award-winning Kahulanui- a nine Workshops ikebana and traditional Japanese piece Hawaiian Swing Band from Makaeo County Pavilion calligraphy. Musical entertainment the Big Island of Hawaii. Certified (Old Airport) all day including 14-time Na Hoku cupping judges have spent three 75-5500 Kuakini Hwy., Kailua-Kona Hanohano award winner Mark days scoring Kona’s top farms in the 9 a.m. – 4 p.m. Yamanaka who has become one of prestigious Kona Coffee Cupping Sponsored by Hawaii Community Hawaiian music’s iconic voices. Competition and will be on-hand Federal Credit Union to discuss results. Tickets are $50 Local artisans from Hawaii’s multi- general and $80 VIP (includes table ethnic groups share their know-how Transparency, seating) and can be purchased with hands-on crafts. Traceability, Quality: at Kona Coffee and Tea, Kona Coffee Talk with Brittany Horn and Boys in Kealakekua or online at Madeleine Longoria Garcia konacoffeeandtea.com/events. Donkey Mill Art Center

E N T 78-6670 Mamalahoa Hwy., V

E Events Subject Holualoa T E N 10 a.m. – 11:30 a.m. NEWV E To Change These two women are coffee culture All events require a lovers! Seed to cup is constant, Festival button for entry tedious, hard work. Come learn about collaborating on ideas for quality improvement, cupping classes, experimental processing methods, and more. konacoffeefest.com 2019 Kona Coffee Cultur al Fes tival Sch edule of Even ts Hao St.

Festival Even t L ocatioKaloknso Drive

Hawaii Community College PALAMANUI

Airport UCC KONA HAWAII COFFEE MAKAEO & TEA County Pavilion

COURTYARD KBXTREME MARRIOTT HOLUALOA QUILT VILLAGE KONA SHOW BEACH HOTEL HALE HALAWAI

COCONUT GROVE MARKETPLACE DAYLIGHT MIND COFFEE CO

DONKEY MILL E V E R Y T H I N G F R O M ART CENTER B U R G E R S T O B O A R D S H O R T S

KEAUHOU SHOPPING CENTER TARGET BATH & BODY WORKS SHERATON HAWAIIAN ISLAND CREATIONS KONA RESORT & SPA ULTIMATE BURGER DAIRY QUEEN AND MORE

ALOHA THEATER

KONA HISTORICAL SOCIETY

GREENWELL KONA HISTORICAL SOCIETY FARMS

KONA COFFEE LIVING HISTORY FARM 8 0 8 - 3 3 4 - 0 0 0 5 7 4 - 5 4 5 0 M A K A L A B L V D . K A I L U A - K O N A 9 6 7 4 0 K O N A C O M M O N S . C O M 2019 Pageant Contestants MISS K ONA C OFFEE & MISS ALOHA HAWAII

Sarah Barry Katie Fredrick

Joyce Rosabia Talexi Ross

Maianna Taylor Carly Yoshida Kaili Yuen Mahalo for Your Year of Service

Festival D ays

Miss Aloha Hawaii 2019 Miss Kona Coffee 2019 Danielle Balanay Ruby Jordan Tastes of the Festival The Kona Coffee Cultural Festival is not just about sip- ping the best coffee in the world, it’s about the food too! The KTA Super Stores Kona Coffee Recipe Contest serves up signature dishes featuring — you guessed it — Kona’s world famous coffee. Sweet and savory recipes twist and turn, tempting expert judges as each entry is scored on presentation, harmony of ingredients, craftsmanship and design. Festival fans will want to keep a fork handy. After the judging, contestants serve up pre-portioned tastings. Enjoy savory Okonomiyaki, a savory cabbage pancake and other Japanese snack and garnishment items as the electronic guitarist and singer duo Kaze No Ne, take center stage at the Intercultural Concert. Ho‘olaule‘a serves up a delicious variety of tasty ethnic foods and treats sure to satisfiy everyone’s tastes. Be sure to enjoy the all-time favorite foods including local plate lunch, bento, musubi, shave ice and much more. Sunday’s Grand Finale — A Taste of Kona brings local chefs together under the evening sky for a taste of the best of Kona’s culinary scene. Enjoy noteworthy eats together with a selection of local brews, cocktails, and wine. In the mood to dance? Award-winning Kahulanui — a nine piece Hawaiian Swing Band from the Big Island of Hawaii fills the evening with music. See Schedule of Events to find complete details.

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KKAAIILLUUAA KKOONNAA,, HHAAWWAAIIII @@KKOONNAAMMOOUUNNTTAAIINNCCOOFFFFEEEE 110000%% KKOONNAA From Kona Coffee Farms to Your Home

Shopping KTA’s large variety of local Kona co ee is one of the many ways we can support Hawai‘i Island communities together.

KTA Downtown, Hilo KTA Puainako, Hilo KTA Waimea KTA Waikoloa Village 321 Keawe St. 50 E. Puainako St. Waimea Center Waikoloa Highlands Ctr. 808-935-3751 808-959-9111 808-885-8866 808-883-1088

KTA Kailua-Kona KTA Keauhou, Kona KTA Express, Kealakekua Kona Coast Shopping Ctr. Keauhou Shopping Ctr. 81-6602 Mamalahoa Hwy. 808-329-1677 808-322-2311 808-323-1916

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Makaeo Farms Pavilion Palani Rd. – 190 Hidden along the incredible vistas of the Kona Coffee Belt are UCC Hawaii working farms — Kona Coffee Estate HOLUALOA VILLAGE large and small. & KIOSK Plan a visit and you’ll meet farmers, pickers, 75-5568 Mamalahoa Hwy in Holualoa millers and roasters 808-322-3789 for a full Kona coffee 808-960-1218(日本語) N immersion. Free Farm Tours & Sampling available. You will absolutely enjoy our Kona Coffee Farm Coffee and the Spectacular View of Kailua‐Kona. 2

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4 Behind the Crowns UCC Hawaii Miss Kona Coffee Scholarship Competition As scholarship pageants grow with the changing times, so has the UCC Hawaii Miss Kona Coffee Scholarship Competition. The Festival was fortunate this year to welcome Jeannè Kapela onboard as its new Miss Kona Coffee Scholarship Competition’s Executive Director.

Raised on a small coffee farm in Captain Cook, Jeanné competed in pageants locally, statewide and at the national level. Crowned as Miss Kona Coffee in 2014, Jeanné went on to win the Miss Hawaii crown in 2015 while capturing both the swimsuit and talent awards. She also competed that year at the Miss America pageant and won the Miss Congeniality title. 81-6581 Mamalahoa Hwy, Kealakekua, HI 96750 “The UCC Hawaii Miss Kona Coffee Scholarship Competition organization gave me a platform FARM TOURS to stand on that truly represented the four 8:30am-4pm, Everyday. points of the crown, style, success, scholarship SHOP PRODUCTS and service. This is something I have been able Visit greenwellfarms.com to take with me through every aspect of my life or call 888-592-5662 and leadership role,” Jeanné eloquently stated. “Stepping into the role of executive director reminds me that if it wasn’t for the Miss Kona Coffee Scholarship Competition, I wouldn’t be who I am today.”

Miss Kona Coffee is a scholarship competition offering valuable scholarships through its major 5 sponsor UCC Coffee. Winners move on to the statewide Miss Hawaii pageant.

As the new Miss Kona Coffee Scholarship Competition Executive Director, Jeanne aspires to shape young women to represent Kona well on the Miss Hawaii stage and be prepared in 100% PURE every aspect. She works with the participants to successfully build stepping stones that teach Mauka Grown branding, and social media skills. The UCC Hawaii Miss Kona Coffee Scholarship Competition is (2,100 ft. Elevation) leading the next generation of young women leaders to being well educated and well versed in all areas of life.

KONA An esteemed panel of seven judges will be tasked with crowning the next Miss Kona Coffee and COFFEE Miss Aloha Hawaii at this year’s competition. Limited Supply Little Miss Kona Coffee Former Miss Kona Coffee Michelle PERRY Sakata Johnson has returned to run the Little Miss Kona Coffee ESTATE Scholarship program for the younger girls, ages 4-12. Michelle’s daughter, FARMS the then 9-year old Christian’s desire 81-1079 B Capt. Cook Road to wear a crown in 2002 was the Capt. Cook, HI 96704 (808) 328-8665 impetus to starting the Little Miss www.perrykonacoffee.com Kona Coffee program in 2006. After a long absence, the little pageant is positioned once again to help young ladies in four categories (Mini Miss 4-6, Little Miss 7-9, Young Miss 10- 12 and Teen Miss 13-16) gain poise, confidence, and self esteem. It’s a Coffee Throwdown! What’s a coffee latte art throwdown you ask? It’s a fast-paced competition where coffee baristas create and pour latte art, in a head-to-head, sudden-death match with the winner of each round advancing and the loser is eliminated. All eyes are on the baristas as they show off their skills under the watchful eyes of judges and of course, coffee enthusiasts and festival-goers. Judges know their latte art and quickly evaluate each cup on creativity, difficulty, color infusion and symmetry, picking the winner of each round as the barista sets down his steaming cup of latte art. Will it go to a sudden-death match? Will the defending champ take it all again? Don’t miss this highly caffeinated event on Thursday, November 7 starting at 6 pm at Kona Coffee & Tea Company at Kona Coast Shopping Center. To build confidence, Kona Coffee & Tea Company hosts a training on Monday to ready baristas for the competition.

Our Children are OurK onaFuture. Trans Est 1939 Kona Coffee Cu pping Hall of Fame KoNA CLASSIC Cupping Science 2018 Monarch Coffee 2009 Wolf Farms Brewing the perfect cup is an exact science of identifying 2016 Hula Daddy Kona Coffee 2008 Hoshide Farms roast profiles and characteristics of the cup and requires a lot of expertise. There are no shortcuts in each step taken to 2015 Aikane Kona Coffee 2007 Kona Old Style/ Kuaiwi Farm cultivate Kona’s coffee from farm to cup. The farmer, specific 2014 Hula Daddy Kona Coffee 2006 Pearl Estate Organics growing areas in Kona, weather, microclimates and varietal 2013 Mountain Thunder all influence the cup. 2005 Rancho Aloha 2012 Kona RainForest Farm 2004 Lafayette Coffee During the prestigious Kona Coffee Cupping Competition, 2011 Kainaliu Kona Coffee cupping judges, trained as Licensed Q Graders, will evaluate Company 2003 Kona Coffee & Tea Company single estate farms and large farm coffee entries in a double 2010 Buddha’s Cup blind tasting enduring objectivity. Farms from across the 2002 Koa Coffee Plantation Kona coffee belt enter their best beans to put before these Artisanal Division — Heritage Profile judges who scrutinize their harvest. After evaluating the 2017 Castaway Bay Kona Coffee each cup’s coffee characteristics including aroma, body, sweetness, acidity, judges give each cup a score, and the Artisanal Division — Modern Profile 2017 Onila Farms scores are tallied up. The field gets cut back until a final round is cupped, awarding two farms with the prestigious wining KoNA Crown score. Sounds like science best left to the cupping judges. 2018 Kona Coffee & Tea 2012 Arianna Farms Company Winners will be announced during Wednesday’s Hawaii ‘Ono Kona Coffee Coffee Association Benefit Dinner in two competitive 2016 Kona Gold Coffee Co. 2011 Arianna Farms ‘Ono Kona Coffee divisions: 2015 Arianna Farms ‘Ono Kona Coffee 2009 Kona Coffee & Tea Kona Classic – single estate farms Company 2014 Hawaiian Queen Coffee Kona Crown – reserved for larger farms 2008 Kowali Farms 2013 Hawaiian Queen Coffee Pacific Coffee Research produces the prestigious Kona 2007 Arianna Farms Coffee Cultural Festival Cupping Competition sponsored by ‘Ono Kona Coffee UCC Ueshima Coffee Co. and Kamehameha Schools. Log onto KonaCoffeeFest.com for the complete list of Hall of Fame winners

AG IS OUR MIDDLE NAME

Money for agriculture. It’s what we know. It’s all we do.

Call 808.836.8009 today or visit AgLoan.com

A part of the Farm Credit System. Equal Opportunity Lender. th 8 - th 6 FOR MORE INFORMATION MARCH www.honolulufestival.com ▼ 25th Honolulu Festival Grand Parade Miss Kona Coffee 2019 Ruby Jordan Miss Aloha Hawaii 2019 Danielle Balanay FREE musical performances and exhibits Waikiki Grand Parade: A Honolulu Legacy c Harmony! Celebrate Pacifi Hawaii’s Premier Cultural Showcase! 2020 For the Month Of November Only * Buy One 16oz Coffee beverage and Get One 8 oz. Kona Coffee

Join us at our Kona Café located in the heart of Kailua Kona. We proudly offer a selection of high-quality gourmet coffee, including our farm grown 100% Certified Kona Coffee.

808-333-8300 sfbaycoffeebar.com

75.5744 Ali'i Dr. 102 Scanned with CamScanner Kona Inn Shopping Village Open Daily: 7:00am - 9:00pm Kailua- Kona HI, 96740 BOARD OF DIRECTORS

Norman Sakata Valerie Corcoran Rick Robinson Goshi Ogawara Malia Bolton Hind Linda Nagai Chairman of the Board Festival President First Vice President Second Vice President Third Vice President Fourth Vice President 45 YEARs OF SERVICE 30 YEARs OF SERVICE 33 YEARs OF SERVICE 2 YEARs OF SERVICE 13 YEARs OF SERVICE 12 YEARs OF SERVICE

Jean Kadooka John W. Rocha Fanny Au Hoy Claudia Chang Ceri Copeland Janne Fujimoto Secretary Treasurer 20 YEARs OF SERVICE 4 YEARs OF SERVICE First year of service First year of service 40 YEARs OF SERVICE 4 years OF SERVICE

Kuni Goto Pamela Hamakado Jeanné Kapela Nathan Kurashige Hideki Miki Yukio Muramatsu 8 YEARs OF SERVICE 6 YEARs OF SERVICE First YEAR OF SERVICe 11 YEARs OF SERVICE 5 YEARs OF SERVICE 6 YEARs OF SERVICE

The Festival Board, committees and community volunteers work diligently throughout the year planning the events that attract thousands of Festival fans annually.

Helen Nagata Michele Sakata-Johnson Wilfred Yamasawa konacoffeefest.com 3 YEARs OF SERVICE First YEAR OF SERVICe 7 YEARS OF SERVICE committee chairs

Kona Historical Society UCC Hawaii Kona Kona Coffee Cultural Kona Coffee Living Coffee Picking & Farm Festival Ho‘olaule‘a History Farm Tour Experience Patty Okahara Gavin Miculka Goshi Ogawara Nathan Kurashige Hideki Miki #coffeelover: A Kona Festival of Arts & Crafts Coffee Cultural Festival Kona Coffee Sam Rosen Exhibition & Juried Show Cultural Festival upping ompetition Miho Morinoue C C Kona Coffee Cultural Sophia Naylor Brittany Horn Festival Lei Contest Brian Webb Ruby Souza Greenwell Farms: Hawaii Coffee Seed to Cup Farm Tour kebana isplay Association Benefit I D Matt Carter Dinner & Cupping Ellen Kato Awards Presentation Kona Coffee Cultural Donna Woolley Kona Historical Society Festival Quilt Show Anuunal Farm Fest Karen Barry Intercultural Concert Gavin Miculka with Kaze No Ne Kona Coffee Cultural Claudia Chang Little Miss Kona Coffee Festival Lantern Parade Ayako Okubo-Sasaki Scholarship Bowling Claudia Chang Fund-raiser Kona Coffee Latte Art Michele Sakata Johnson Holualoa Village Throwdown The Grand Finale… Coffee & Art Stroll Brittany Horn A Taste of Kona! Brian Webb Anita Kelleher Ceri Copeland

UCC Hawaii Kona Coffee 101 Seminar Festival Retail Sales Miss Kona Coffee David Bateman Scholarship Pageant Yukio Muramatsu Linda Nagai Jeanne Kapela Aloha Makahiki Concert Kuni Goto Helen Nagata Iruka Hawaii Experience ittle iss ona offee estival utton ales L M K C Sugai Kona Coffee F B S cholarship rogram S P Talent Night Pamela Hamakado Michele Sakata Johnson Tiffany Kutsunai Festival Poster KTA Super Stores Kona istribution 100% Pure Kona Coffee D Coffee Recipe Contest & Half Marathon Wilfred Yamasawa Big Island Showcase Keely McGhee Claire Robinson

VISIT 74-5588 PALANI RD, KONA SHOP KONACOFFEEANDTEA.COM Major Sponsors of the 49th Annual Kona Coffee Cultural Festival

PRESENTED BY

Festival Partners の大きさは判読できる程度に調整する Alaska Airlines Official Airline of the Kona Coffee Cultural Festival BioAstin Hawaii Community Federal Credit Union Kamehameha Schools KTA Super Stores

Event Sponsors Donkey Mill Art Center Kamehameha Schools Greenwell Farms Keale Ohana Foundation Hawaii Coffee Association Kona Coffee & Tea Company Hawaii Community Federal Kona Historical Society Credit Union Kona Hawaiian Quilt Museum Heavenly Hawaiian Farm and Gallery Holualoa Village Association Pacific Coffee Research Iruka Hawaii Experiences Robinson Ohana KBXtreme Sugai Kona Coffee KTA Super Stores Ua Mau Company UCC Ueshima Coffee Co.

Kona Corporate Big Island Toyota Hawaii Community Foundation HPM Building Supply Foundation Isemoto Contracting Co. Ltd Kona Trans Palani Farms, LLC

100% Kona Kohanaiki Shores LLC Kona Peaberry

William L. Wong CPA & Associates Kona Extra Fancy Holualoa Inn Kent H. Nakamaru, D.D.S. Kimura Lauhala Shop Lorraine & Glenn Uchimura

Kona Prime Susan & Michael Crisafi Ronald & Sandra Hirata Mary M. Katayama Trust Elsie Mochizuki Sidney Fuke Planning Kenneth S. and Elaine N. Sugiyama Teshima Enterprises, Inc. Newtina Lyman Whitmarsh Carol Zakahi

Overlooking the 18th green of Hualälai Golf Course, our American steakhouse offers an intimate, club-like ambience and a menu of choice, grass-fed meat.

Chateaubriand

Big Island Beef Tartare Shrimp Cocktail