MEDIA PLANNER 2018 IRJInternational Railway Journal
your global media partner MEDIA PLANNER 2018 THe IRJ brand IRJ
The global source of railway news
The IRJ brand Since its launch in 1960 as the world’s first truly global railway trade publication, International Railway Journal (IRJ) has set the bar for news coverage, analysis and in-depth reports on the latest technologies and trends to keep railway managers, engineers, and suppliers around the world up-to-date with developments in the global rail industry.
highly respected editorial team IRJ’s highly respected and knowledgeable team of journalists, regional editors and correspondents travel the world to produce in-depth and insightful reports on the latest railway and transit projects. IRJ sets a high standard for impartial reporting and bold design, while its easy-to-navigate website consistently carries a high-volume of quality news articles, making it a leading online news destination for the rail industry.
Extensive global reach IRJ’s standing in the market is reflected in its extremely loyal readership and steadily-growing website traffic. According to our latest ABC audit1, 90.8% of IRJ’s total circulation of 10,316 railway professionals is requested compared with just 22.5%2 for our nearest competitor. IRJ’s growing global reach encompasses our monthly print magazine, interactive digital edition, news-leading website, daily and weekly newsletters, social media, webinars, and conferences.
Your media partner IRJ is one of the few constants in a rapidly-changing world, with new markets emerging, organisations restructuring, suppliers merging, and the continuous evolution of digital technologies. IRJ is your ideal partner to help your business grow and prosper.
1 ABC January to December 2016 audit based on an analysis of the December 2016 issue 2 ABC – Railway Gazette International – January to December 2016
2018 Media Planner 2 MEDIA PLANNER 2018 the market IRJ
Western Europe €44.4bn 3.2% CIS North America Eastern Europe €20.2bn 0.8% €25.7bn 1.4% €11.4bn 0.6%
Asia Africa/Middle East €51.6bn 2.6% € 7.1bn 7.1% South/Central America: €5.3bn -2.0% Australia/Pacific €3.4bn 2.6%
Source: SCI Verkehr
Solid growth predicted for €169bn global railway market
ANNUAL GROWTH OF under 4%, while the market for China 2.3% PREDICTED freight wagons and locomotives is In China, the after-sales market Despite a slowdown in the rate of forecast to grow by 1%. is growing particularly fast and is growth, the €169bn global railway gaining importance against OEM market is still showing solid growth FASTEST GROWTH RATE products due to the massive fleet and is forecast to grow by 2.3% a Africa and the Middle East is now the expansion in recent years. The year until 2020. This compares with fastest growing market with a current slowdown of the Chinese rail market a growth rate of 3.4% up to 2018 volume of €7bn. In the next five years, it follows the shrinking of the national predicted in 2014. is expected to continue growing rapidly, investment plan from Yuan 3.58 at an average annual rate of 7%. The after-sales market, which is trillion ($US 539bn) in 2011-2015 to currently worth €89bn, now accounts Europe Yuan 2.8 trillion in 2016-2020. for 53% of the total market and for The large Western Europe market, United states the first time has overtaken original which was worth €44bn in 2015, The US market is dominated by rail equipment manufacturing (OEM). The is expected to grow at 3.2% per freight, which has recently become shift towards after-sales is a worldwide year until 2020, which is above the very challenging due to the abrupt trend that has been driven especially by worldwide average. Growth will be end of the fracking boom and a Asia, the world’s largest railway market. strongly influenced by the increasing decline in coal transport. In the After-sales should reach €104bn by investments in new rolling stock and short-term, this market is expected to 2020, averaging an annual growth rate important electrification projects, decline still further, but it will recover of 3.2%. Meanwhile, OEM business will putting OEM slightly ahead of after- by 2020, with growth coming from grow at an annual rate of 1.3%. sales, contrary to the worldwide trend. passenger and urban transport as well Rolling stock MARKET Germany, Europe’s largest market, as the system technology sector. € is expected to continue growing at WORTH 103BN Reaching growing an above average rate, while the The OEM and after-sales rolling stock railway markets market is worth more than €103bn French railway market is growing IRJ will continue to report on the latest and has an average annual growth less dynamically. Nevertheless, the trends in the global rail market and rate of around 2%. Urban rail still expansion of French urban rail networks provide the information you need to drives the market for rolling stock and large modernisation projects in access the growing rail market around with an annual growth rate of just Paris are having a positive impact. the world.
2018 Media Planner 3 MEDIA PLANNER 2018 Brand community IRJ
Brand Community
Since its inception in 1960, International Railway Journal has transformed from a magazine into a brand community that provides a voice to the global railway industry. IRJ offers a comprehensive suite of content products and services on all major platforms. Millions of Touchpoints 760,0001 Unique Website Users Annually 27,000 Email Subscribers
10,3162 35,0003 Magazine Subscribers Readers Per Issue
magazine digital events SERVICES SOCIAL MEDIA
• Special Ad Sections • Website • Conferences • IRJ Pro • LinkedIn • Extensive News • Newsletters • Webinars • Global Rail Tenders • Twitter and Analysis • Digital Edition • Training from Railway • Facebook • In-depth Features Educational Bureau • Sister Publications: • Books Railway Age and RT&S
1 Figure based on Google Analytics, September 2016 - August 2017 2 ABC January to December 2016 audit based on an analysis of the December 2016 issue 3 2017 IRJ Subscriber Survey; 548 respondents
2018 Media Planner 4 MEDIA PLANNER 2018 Quality Editorial IRJ
IRJ editors: face-to-face with industry leaders
Close engagement with the railway industry is a cornerstone of IRJ’s strong editorial ethos. We want to connect our readers with the world’s key railway decision makers and endeavour to conduct as many face-to-face interviews as we can with leading figures from all over the world. The fact that so many railway CEOs and presidents are willing to set aside time in their busy schedules to answer probing questions from IRJ journalists is a reflection of the high regard in which the magazine is held and the trust they place in IRJ editors to report their views accurately and objectively.
Railway leaders interviewed by IRJ editors in 2016-17 include: Carlo Borghini, executive director, Shift2Rail Roger van Boxtel, CEO, Netherlands Railways Jamie Burles, managing director, Greater Anglia Linda Darr, president, American Shortline and Regional Railroad Association Kevin Desmond, CEO, Translink Vancouver Andy Doherty, chief technology officer, Network Rail Josef Doppelbauer, executive director, European Union Agency for Railways Alistair Dormer, CEO, Hitachi Rail Systems Alain Flausch, secretary general, International Association of Public Transport Julio Fontana, president, Rumo John Haley, director of Muni, San Francisco Municipal Transportation Agency John Hellmann, president and CEO, Genesee & Wyoming Soo-man Hong, CEO, Korail Tom Ingulstad, senior vice-president, NSB Stephan Krenz, CEO, Abellio Germany Veysi Kurt, chairman of the board and director general, TCDD Tasimacilik Luc Lallemand, CEO, Infrabel Patrick Leclerc, president and CEO, Canadian Urban Transit Association Libor Lochman, director general, Community of European Railways and Infrastructure Managers Jean-Pierre Loubinoux, director general, International Union of Railways Johannes Max-Theurer, CEO, Plasser & Theurer Jamie Miller, president and CEO, GE Transportation Wick Moorman, president and CEO, Amtrak Leos Novotny, chairman of the board, Leo Express Agnès Ogier, CEO, Thalys Guillaume Pepy, president, French National Railways (SNCF) Nicolas Perrin, CEO, SBB Cargo Rachel Picard, CEO, SNCF Voyages Thomas Prendergast, former chairman, Metropolitan Transit Authority (MTA) Hans Reinhard, chairman, InteRail Group Christian Schreyer, CEO, Transdev Germany
Choose an editorial team that is highly regarded by the industry. Choose IRJ.
2018 Media Planner 5 MEDIA PLANNER 2018 2018 Editorial Programme IRJ
January Ad closing date: Dec 13 2017 February Ad closing date: Jan 17
The Railway in 2018 Austria and Switzerland IRJ’s comprehensive preview of the year ahead, IRJ looks at the latest developments in Alpine railways looking forward to the events and trends that will TRACK shape the industry in 2018 with insights from key Track technology and maintenance in the spotlight industry players from around the world. Urban rail Including special distribution at selected Insight into the key projects and technologies driving events during 2018 the sector forward IRJ Insights: The Disruptors Middle East Rail, Dubai, March 12-13 Infrarail, Birmingham, May 1-3 UIC High Speed World Congress, Ankara, May 8-11 Global Rail Freight Conference, Genoa, June 20-22 InnoTrans, Berlin, September 18-21
March Ad closing date: Feb 14 April Ad closing date: Mar 14
ASIA Africa New railway investment comes under the spotlight Chinese investment is driving project development forward SIGNALLING AND TELECOMS The latest innovations in railway signalling, train Metros and Light Rail control and telecommunications Focusing on technical advances in mass transit systems Traction and electrification Digital technologies IRJ looks at the latest developments in traction Digitalisation promises to boost efficiency of railway equipment and power supply operations IRJ Insights: Fourth Railway Package IRJ Insights: Railways and cyber security Extra distribution Extra distribution IT Trans, Karlsruhe, Germany, March 6-8 Smart Rail Europe, Amsterdam, April 17-18 Middle East Rail, Dubai, March 12-13 World Metro and Light Rail Congress, Bilbao, Asia Pacific Rail, Hong Kong, March 20-21 April 18-19 UITP Mena, Dubai, April 23-25
May Ad closing date: Apr 18 June Ad closing date: May 16
Turkey and Middle East Russia and Eastern Europe Various projects are nearing completion across the Huge investment to upgrade and replace Soviet-era region infrastructure continues High-Speed Heavy-haul Freight The latest high-speed projects and technological New technological advances from the world’s heaviest developments from around the world railways TRACK Train maintenance and refurbishment Insight into how engineers are striving to improve The latest predictive maintenance techniques and track quality and extend life cycles refurbishment projects revealed IRJ Insights: Belt and Road IRJ Insights: Multimodal integration Extra distribution Extra distribution Infrarail, Birmingham, May 1-3 Africa Rail 2018, Johannesburg, June 12-13 UIC High Speed World Congress, Ankara, May 8-11 Global Rail Freight Conference, Genoa, June 20-22
2018 Media Planner 6 MEDIA PLANNER 2018 2018 Editorial Programme IRJ
July Ad closing date: Jun 13 August Ad closing date: Jul 11
North America ASIA Class 1 freight railways continue to strive for efficiency More on the rail resurgence underway across the Asian continent InnoTrans 1:
Passenger experience & security InnoTrans 2: The latest in onboard solutions and initiatives to keep Track technology & maintenance passengers safe How are railways improving track and infrastructure performance? Signalling and telecoms What will the next-generation of train control Digital Technologies solutions look like? New methods of optimising operations and performance are highlighted IRJ Insights: Recruiting the next generation IRJ Insights: Predictive maintenance Extra distribution InnoTrans, Berlin, September 18-21 Extra distribution InnoTrans, Berlin, September 18-21
September Ad closing date: Aug 15 October Ad closing date: Sep 19
Germany Britain Focusing on the future of DB and regional operators How the rail infrastructure investment programme is faring in the era of Brexit InnoTrans 3: Metros and Light Rail Another look at urban transit projects from across the Innovative Trains world The latest rolling stock revealed ahead of InnoTrans Sustainable railways InnoTrans preview How are railways delivering on their green IRJ’s comprehensive look-ahead to the highlights of credentials? the exhibition IRJ Insights: Innovative traction technologies IRJ Insights: Driverless trains Extra distribution InnoTrans, Berlin, September 18-21
November Ad closing date: Oct 17 December Ad closing date: Nov 14
India South and Central America Updates on the key freight and high-speed projects Overcoming economic challenges to deliver key underway infrastructure projects Track High-Speed Improving the performance of rails, sleepers and A look at the cutting-edge technologies driving the fastenings industry forward Project management and finance InnoTrans 4: Maximising a project’s potential through effective InnoTrans Review management All of the highlights from the year’s major event IRJ Insights: Digitalisation and rail freight
IRJ Insights: Reducing noise and vibrations
2018 Media Planner 7 MEDIA PLANNER 2018 IRJ INSIGHTS IRJ
IRJ Insights: the best in railway journalism
New for 2018, IRJ Insights is a series of feature articles addressing some of the key issues facing the IRJ INSIGHTS 2018 railway industry today. Beginning in our February FEBRUARY: The disruptors issue where we will look at “The Disruptors,” the goal of IRJ Insights is to harness IRJ’s journalistic MARCH: The Fourth Railway Package expertise to present in-depth articles which break down the major issues and gauge the views of the APRIL: Railways and cybersecurity
key people from across the industry. MAY: Belt and road
We will broaden the discussion of these topics JUNE: Multimodal integration through a series of webinar presentations, which will offer participants the opportunity to present their JulY: Recruiting the next generation
own views, and the audience to provide feedback AUGUST: Predictive maintenance and insight into their experiences. SEPTEMBER: Driverless trains We want to present perspectives from all sides and offer our readers the complete story at a level OCTOBER: Innovative traction technologies and depth they will not be able to find elsewhere. NOVEMBER: Reducing noise and vibrations IRJ Insights is the best in railway journalism and is essential reading for any rail industry professional. DECEMBER: Digitalisation and rail freight
2018 Media Planner 8 MEDIA PLANNER 2018 Special Issue IRJ
Special issue: The Railway in 2018
preview of 2018 global railway market This January, IRJ will present a comprehensive IRJ will invite these key industry preview of the year ahead, looking forward to the figures to contribute events and trends that will shape the world’s railways in 2018. Mike Brown, commissioner, Transport for London Pere Calvet, president, International Association of Public With exclusive insight from key players from the Transport (UITP) world’s leading passenger and freight railways, Dr Christian Göke, CEO, Messe Berlin transit systems, suppliers, and research organisations, Julio Gómez-Pomar Rodríguez, CEO, Renfe The Railway in 2018 provides a unique perspective on Ed Hamberger, president and CEO, Association of American forthcoming developments in a dynamic and fast- Railroads (AAR) changing market. Rolf Härdi, chief technology officer, German Rail (DB) Dave Howard, CEO, Brightline This is an excellent opportunity for advertisers to Ashwani Johani, chairman of Indian Railways board support their future and current customers, and to Kanat Kalievich Alpysbayev, president of Kazakhstan state their views on how they see 2018 unfolding. Railways (KTZ) The exclusive content in the edition reflects the Tatsuo Kijima, CEO, JR West importance of IRJ to the market and will be widely Renato Mazzoncini, CEO, Italian State Railways (FS) sought after by the industry. Andreas Meyer, CEO, Swiss Federal Railways Orazio Iacono, CEO, Trenitalia We plan extra distribution at: Rumaih al Rumaih, president, Saudi Railways Organisation Middle East Rail, Dubai, March 12-13 (SRO) UIC High Speed World Congress, Ankara, May 8-11 Peter Spuhler, CEO, Stadler UIC Global Rail Freight Conference, Genoa, June 20-22 Weiping Yu, senior vice-president, CRRC InnoTrans 2018, Berlin, September 18-21 Don’t miss this opportunity to be a part of the key conversations shaping the railway industry’s future.
2018 Media Planner 9 MEDIA PLANNER 2018 innotrans IRJ
InnoTrans 2018
Reach your customers ahead of InnoTrans 2018 International Railway Journal offers unrivalled coverage of the world’s largest railway exhibition, InnoTrans, which will be held at Messe Berlin from September 18-21. Standing out from the crowd at such a large exhibition is a major task. But with a range of marketing options available, and with unmatched circulation among railway industry decision makers around the world, no other international rail industry publication comes close to IRJ in helping you to connect with your customers.
Four dedicated print issues The July, August and September issues of IRJ focus on the key themes of InnoTrans. As well as reaching our ABC audited audience of 10,316 railway industry professionals working in 139 countries, the three issues will be distributed to delegates from our stand in Berlin situated at the heart of the exhibition in Hall 6.2. The November issue of IRJ will round off our InnoTrans 2018 coverage with a comprehensive report on what was on show.
In the run-up to InnoTrans railjournal.com will once again be a vital source of news and intelligence for rail professionals. IRJ editors will also report live from the show to keep the industry informed of the key events and product launches as the exhibition unfolds. And with three advertising slots above the fold on the homepage and individual channels dedicated to the key industry topics, railjournal.com offers unrivalled exposure to advertisers.
With such comprehensive coverage, IRJ is the ideal partner for your marketing campaign ahead of the year’s most important event.
IRJ InnoTrans specials
July • Passenger experience & security • Signalling and telecoms
August • Track technology & maintenance • Digital technologies
September • Innovative Trains • Inno Trans preview
November • InnoTrans Review
2018 Media Planner 10 MEDIA PLANNER 2018 Subscriber SURVEy IRJ
An engaged audience that takes action
93% 45%
act on ads seen in IRJ plan to increase their 62 minutes - average time spending on products, spent reading IRJ each month equipment or services in 2018
IRJ is an excellent quality 97% 80% magazine, well presented and a very act on articles read in IRJ visit IRJ’s website useful source each month of industry “information.1
88% 65%
are involved in subscribe only to IRJ 3.4 readers per copy purchasing decisions
All figures are based on the 2017 IRJ Subscriber Survey; 548 respondents 1 2017 IRJ Website Survey; 547 respondents
2018 Media Planner 11 MEDIA PLANNER 2018 Subscriber SURVEY IRJ
The number 1 source of global railway news
Which of the statements below do you believe Which of the following applies most to the magazines listed? publications’ products do you read or visit more frequently? The most timely source of industry news 87% 11% 3%
The most useful in keeping you informed of industry trends 84% 10% 6%
Magazine Delivers the most objective editorial content 85% 10% 4% 92% IRJ 7% Railway Gazette 1% European The most useful in helping you select products and services 82% 13% 5% Railway Review
Alerts you to new products and services 83% 11% 6%
The most useful for you in your job overall 87% 9% 4% Website 78% IRJ 16% Railway Gazette International Railway Gazette European 6% European Railway Journal Railway Review Railway Review
Email Newsletters Which of the following trade publications do you 79% IRJ receive personally addressed to you? 15% Railway Gazette 6% European Railway Review 100%
31% International Railway Journal
Railway Gazette Social Media Pages 20% 73% IRJ European Railway Review 15% Railway Gazette 12% European Railway Review All figures are based on the 2017 IRJ Subscriber Survey; 548 respondents
2018 Media Planner 12 MEDIA PLANNER 2018 subscriber profile IRJ
Guaranteed to reach the right audience
IRJ has an average circulation of 10,316 railway professionals.1 90.8% of our qualified circulation is requested, compared with just 22.5%2 requested circulation for our nearest competitor. IRJ’s circulation is rigorously audited by ABC, which means we can provide an accurate and detailed breakdown of our readership by country, job function, and industry sector. We go the extra mile to ensure we know exactly who our subscribers are, so you can be certain of reaching the right audience.
Geographical distribution1 EUROPE USA 796 Mongolia 2 Mozambique 7 Austria 49 Total circulation 1,211 Myanmar (Burma) 1 Namibia 6 Belarus 6 Nepal 3 Nigeria 97 Central & South Belgium 142 Pakistan 66 Rwanda 1 America Bosnia & Herzegovina 11 Sri Lanka 46 Senegal 3 Argentina 80 Bulgaria 26 Turkmenistan 1 Seychelles 2 Bolivia 4 Croatia 24 Total circulation 1,068 Sierra Leone 1 Brazil 337 Cyprus 2 South Africa 129 Chile 44 S.E. Asia & Pacific Rim Czech Republic 99 Sudan 8 Colombia 17 Brunei 1 Denmark 67 Swaziland 2 Costa Rica 1 Cambodia (Kampuchea) 1 Estonia 6 Tanzania 26 Cuba 2 China, People’s Republic of 148 Finland 34 Uganda 8 Dominica 2 Hong Kong 118 France 379 Zambia 29 Ecuador 6 Indonesia 123 Germany 439 Zimbabwe 19 Guadeloupe 1 Japan 120 Greece 37 Total circulation 413 Guyana 3 Korea, Republic of 91 Hungary 99 Haiti 1 Macau 1 Middle East & North Republic of Ireland 74 Jamaica 1 Malaysia 111 Africa Italy 379 Montserrat 1 Philippines 67 Algeria 62 Latvia 17 Nicaragua 1 Singapore 118 Egypt 63 Lithuania 3 Panama 2 Taiwan 107 Emirates, United Arab 108 Luxembourg 3 Paraguay 1 Thailand 88 Iran 120 Macedonia 9 Peru 47 Vietnam 15 Iraq 5 Montenegro 48 Trinidad & Tobago 3 Total circulation 1,109 Israel 42 Netherlands 172 Uruguay 8 Jordan 13 Norway 37 Africa Venezuela 16 Kuwait 7 Poland 60 Angola 3 Total circulation 578 Lebanon 6 Portugal 190 Benin 4 Libya 10 Romania 93 Australasia & Pacific Botswana 4 Morocco 28 Russia 138 Australia 795 Cameroon 3 Oman 21 Slovakia 25 New Zealand 62 Congo 5 Qatar 36 Slovenia 13 Papua New Guinea 1 Cote D’Ivoire (Ivory Coast) 1 Saudi Arabia 112 Spain 393 Tonga 1 Ethiopia 11 Syria 6 Sweden 123 Total circulation 859 Gabon 1 Tunisia 23 Switzerland 167 Gambia 1 Asia Yemen 3 Turkey 149 Ghana 16 Afghanistan 6 Total circulation 665 Ukraine 33 Guinea 1 Armenia 1 United Kingdom 867 Kenya 15 total qualified1 10,316 Azerbaijan 5 Total circulation 4,413 Liberia 1 Bangladesh 23 Malawi 6 North AMERICA Georgia 3 Mali 1 Canada 310 India 908 1 ABC January to December 2016 Mauritania 1 2 ABC – Railway Gazette International – Mexico 105 Kazakhstan 3 Mauritius 1 January to December 2016
2018 Media Planner 13 MEDIA PLANNER 2018 subscriber profile IRJ
Reach an engaged audience of railway professionals
Analysis by Job Function1 Print Edition Digital Edition Total Executive, Finance, Accounting, Ministries 1,355 208 1,563 Operating 604 110 714 Commercial/Marketing 766 247 1,013 Purchases & Stores 127 40 167 Mechanical Engineering 812 251 1,063 Civil engineering/Track 666 260 926 Electrical Engineering 416 197 613 Signalling/telecommunications 648 267 915 Logistics 107 56 163 Project Management/Consulting 852 364 1,218 Planning/Strategy 287 102 389 IT 148 85 233 Education/Training 170 62 232 Librarian/Information 102 24 127 Other 583 146 729 TOTAL 7,643 2,422 10,065
Analysis by Business1 Print Edition Digital Edition Total Railway Operator – Freight 444 89 533 Railway Operator – Passenger 1,152 202 1,354 Railway Operator – Freight & Pass. Transit 671 91 762 Infrastructure Manager 611 210 821 Railway Leasing Company 42 8 50 Railway Construction/ Engineering 1,203 543 1,746 Freight Shipper 61 36 97 Railway Equipment Manufacturer 1,137 385 1,522 Railway Service Provider 263 108 371 Consultant 1,122 439 1,561 Regulatory Authority 203 52 255 University/Training Organization 177 60 237 Railway Libraries or Associations 116 24 143 Other 571 175 746 TOTAL 7,776 2,422 10,198
1 ABC January to December 2016 audit based on an analysis of the December 2016 issue
2018 Media Planner 14 MEDIA PLANNER 2018 your media partner IRJ
September 2017 I Volume 57 Issue 9 www.railjournal.com | @railjournal Magazine
IInternationalR RailwayJ Journal Every month the print edition of IRJ Getting BC from A to B Current affairs Vancouver seeks to build on Developing track circuits for urban rail successes moving block operation reaches thousands of rail industry America’s local heroes professionals around the globe, bringing Where next for US short line and regional railways? Digital Edition them topical news and features on the International Railway latest developments. IRJ is produced by a Journal is available in an respected team of journalists supported interactive digital format, by a global network of 23 regional editors which is emailed to digital and correspondents, each with an intimate subscribers each month working knowledge of the industry. and accessible to digital
subscribers via the IRJ website.
Website Updated daily, IRJ’s website is an unparalleled source of up-to-the-minute rail news and comment. IRJ editors produce over 30 stories a week to make railjournal.com the world’s leading railway news website. IRJ’s website gets more than 1.5 million visits and 3 million Custom Email page views per year. 1 Campaign Communicate your message to our audience, and reach key decision makers in the rail industry IRJ PRO through a campaigned IRJ Pro is a comprehensive business tailored to your marketing intelligence toolkit for rail professionals, needs. providing an up-to-the-minute picture of investment in new railways and rolling stock, as well as Global Rail Tenders.
Recruitment Advertising Find the perfect candidate IRJ Rail Brief via International Railway Journal’s job board, IRJ Rail Brief reaches 27,000 rail professionals which reaches a targeted worldwide each week. It features the top rail audience of railway news from around the globe. professionals.
2018 Media Planner 15 MEDIA PLANNER 2018 your media partner IRJ
PASSENGER PRODUCED BY RAIL NEWS RAILWAY AGE, RT&S and IRJ PASSENGER RAIL NEWS IRJ, Railway Age, and RT&S deliver the latest developments in passenger transit services and infrastructure to 26,000 subscribers every Wednesday.
Rail Group News Rail Group News is a daily read for nearly 26,000 subscribers. This newsletter features news briefs from International Railway Journal, Railway Age, and Railway Track & Structures.
Webinars A co-branded webinar offers your company the opportunity to create interest around an educational topic of its choosing and generate qualified business leads. Webinars are promoted to our audience of over 30,000 railway professionals.
WHITE PAPER ConneCting trains: the Promise of on-board ethernet networks WHITE PAPER
DOWNLOAD NOW Generate leads while building brand awareness with a white paper hosted on RailJournal.com. Your white paper will position your company as an industry leader.
Microsite Promote your brand on railjournal.com with a co-branded microsite with original content.
1 Google Analytics, RailJournal.com, Updated August 2017
2018 Media Planner 16 MEDIA PLANNER 2018 Website Advertising IRJ
Run-of-site rotating banners Online display programme
IRJ’s comprehensive website, www.railjournal.com, is the news destination for the global rail industry, with quality up-to-date 728 X 90 content from our experienced editorial team added every weekday. Above the fold Run-of-site advertising offers a high level of exposure. It includes one of four advertising units. These units rotate throughout the site, including the home page.
257,000 page views on average per month1 Below the fold Dimensions/Rates
Above the fold: 728 x 90 pixels or 300 x 250 pixels
1 month 3 months 6 months 9 months 12 months $2,282 $2,064/mo. $1,834/mo. $1,616/mo. $1,398/mo.
Below the fold: 728 x 90 pixels or 300 x 250 pixels
1 month 3 months 6 months 9 months 12 months $2,009 $1,780/mo. $1,561/mo. $1,332/mo. $1,114/mo.
1 Figure based on Google Analytics, September 2016 - August 2017
2018 Media Planner 17 MEDIA PLANNER 2018 Channel Sponsorship IRJ
Exclusive content dedicated to railway industry topics 300 x 250 Channel sponsorship
Reach railway professionals who turn to the IRJ website daily for 728 X 90 the latest international railway news. With high-visiblility banner positions integrated into the site design and editorial content, advertisers receive the maximum level of exposure. 300 x 250
Become the exclusive sponsor of one of our channels, dedicated to important topics in the international rail market. Channels allow advertisers to align their messaging with highly relevant editorial content. In addition to exclusive channel sponsorship, banners also rotate on the home page and run-of-site article pages.
With 3 million page views per year and 1.5 million visits, 728 X 90 RailJournal.com is the destination for global rail news.
Sponsorships are available on a first come basis and must be purchased for a minimum of three months.
(2) 728 x 90 pixels and (2) 300 x 250 pixels
1 month 3 months 6 months 9 months 12 months $4,236 $4,007/mo. $3,789/mo. $3,559/mo. $3,341/mo.
Channel Opportunities: News • Financial • Freight • Locomotives • Rolling Stock • Track • Signalling • Telecoms • Technology • Policy
Passenger: High-Speed, Main Line, Commuter Rail, Metros, Light Rail
Regions: North America, Central/South America, Europe, Africa, Middle East, Asia, Australia/NZ
2018 Media Planner 18 MEDIA PLANNER 2018 Email Newsletters IRJ
irj rail brief
IRJ Rail Brief, the weekly email newsletter brings breaking global news about the railway industry to railway professionals. IRJ 728 X 90 editorial coverage encompasses national railways worldwide, and public transport authorities in every city known to operate an urban rail system.
IRJ can help your company gain access to the $185bn rail market. 160 93% of IRJ readers have taken action as a result of seeing an X 468 X 60 600 advertisement in IRJ. 88% of readers personally participate in purchasing decisions. Extend your reach to this lucrative audience through IRJ Rail Brief.1
Full Banner (468 x 60 pixels) $1,392 per month for 3 months
Skyscraper (160 x 600 pixels) $1,670 per month for 3 months (only one unit available)
Leaderboard (728 x 90 pixels) $1,954 per month for 3 months (only one unit available)
PASSENGER RAIL NEWS PASSENGER PRODUCED BY RAIL NEWS RAILWAY AGE, RT&S and IRJ Passenger Rail News covers the latest developments in passenger transit services and infrastructure. With news coverage from IRJ, 728 X 90 Railway Age, and RT&S every Wednesday, this new newsletter delivers business-critical information and market analysis on light rail, rapid transit, commuter, and regional passenger transportation to 26,000 rail professionals. 160 X Full Banner (468 x 60 pixels) 468 X 60 600
$2,047 per month
Skyscraper (160 x 600 pixels) $2,924 per month for 3 months (only one unit available)
Leaderboard (728 x 90 pixels) $4,386 per month for 3 months (only one unit available)
1 2017 IRJ Readership Survey
2018 Media Planner 19 MEDIA PLANNER 2018 IRJ PRO IRJ
IRJ PRO
IRJ’s data subscription service gives you access to a comprehensive business intelligence toolkit for rail professionals and comprises Fleet Monitor, Project Monitor and Global Rail Tenders.
Fleet Monitor Fleet Monitor provides data on the purchase of all types of passenger trains and locomotives.
Project Monitor Project Monitor is a comprehensive database of new railway and transit projects around the world.
Global Rail Tenders Global Rail Tenders gives you access to the latest railway equipment and services tenders from around the world. The system is searchable by region or country, industry segment, keyword and publication or expiry date, with daily email alerts tailored to subscriber’s chosen criteria.
Sign up now at www.irjpro.com or contact Chloe Pickering (see page 25) for more information.
2018 Media Planner 20 MEDIA PLANNER 2018 Email Campaigns IRJ
Communicate your branding YOUR LOGO message to our audience ABOUT PRODUCTS SUPPORT RESOURCES CONTACT BLOG custom email campaigns
Leverage the strength of the International Railway Journal, RT&S and Railway Age brands as trusted sources for up-to-date railway information. Promote your products, services, events and more through a custom email campaign. Your Message Here Lorem ipsum dolor sit Lorem ipsum dolor sit Email campaign Includes: amet, consectetuer amet, consectetuer adipiscing elit, sed diam adipiscing elit, sed diam Tailored message to IRJ, Railway Age, and RT&S subscribers nonummy nibh euis- nonummy nibh euis- mod tincidunt ut mod tincidunt ut Your ready-to-deploy HTML file laoreet dolore magna laoreet dolore magna Subject line aliquam erat volutpat. aliquam erat volutpat. Detailed metrics:
• Deliveries Visit Your Website • Open rate • Click-through by URL
Specifications: • Send a fully assembled HTML file with all links and images in place. All images should be uploaded to advertiser’s server and linked by absolute URLs. • All images should be resized prior to uploading to advertiser’s server. • Recommended width of HTML is 500 to 700 pixels. • To avoid triggering SPAM filters and to increase deliverability, avoid the following items: image maps, animated gifs, forms, style sheets (CSS), background images, third party tags, words in all caps, unusual punctuation, and excessive use of special characters. • Use proper HTML codes for special characters. • Use basic HTML to allow for differences in email clients, as in no layers, rollovers, or CSS. Use inline styles only. • Many email programs automatically block images in emails so please keep all essential information in the text of your file. The use of alt text on images is highly recommended.
Subject line for the message: 50 characters maximum suggested
Deadline: Please email HTML file seven days prior to scheduled deployment date to Kevin Fuhrman at: [email protected].
2018 Media Planner 21 MEDIA PLANNER 2018 Webinars IRJ
Generate qualified leads by engaging with our audience Interactive webinar
Demonstrate expertise and thought leadership to the IRJ audience with an informative, co-branded webinar. Tailored to your marketing objectives, a webinar allows you to create interest around a topic of your choosing and generate qualified business leads. Your webinar will be promoted to our audience of more than 30,000 railway professionals.
The editors of IRJ will work closely with you to develop content for the webinar. All webinar materials are co-branded to align your brand with IRJ.
Deliverables: • Co-branded email invites, promotion, registration page, webinar interface, and email confirmations • Synchronised slide presentation with audio • IRJ editor to act as moderator • Live Q&A • Ability to post assets, links, and additional information within webinar console • Speaker photos and biographies • Live polling with real time results • Social media chat option • Technical support via chat and telephone • Redirect to URL of your choice at conclusion of webinar • Customisable exit survey • Comprehensive reporting with access to data portal • Event archive of 6 months with registration page • Option to add streaming video of speakers (additional cost)
2018 Media Planner 22 MEDIA PLANNER 2018 White Papers IRJ
Build brand awareness and generate qualified leads Gated White Paper
Generate leads while building brand awareness with a white paper hosted on RailJournal.com. International Railway Journal’s website Mission-critical offers a dedicated space for our active digital audience to explore coMMunications networks for white papers. Your custom white paper will position your company railway operators Network traNsformatioN with iP/mPLs as an industry leader and communicate your message to your aPPLicatioN Note target audience in a trusted editorial environment.
The white paper is actively promoted to the International Railway Journal audience through direct emails and banners in our weekly newsletter, IRJ Rail Brief. The white paper landing page and all promotional materials are branded with the sponsor’s logo.
In addition to the inclusion of digital promotion, the white paper offering includes lead capture. A gated registration form generates qualfied leads for the sponsor. The sponsor may specify up to three questions to help qualify leads.
Rate: $4,000/month; 2 months minimum recommended
2018 Media Planner 23 MEDIA PLANNER 2018 Sponsored content IRJ
Establish your company as a thought leader in the railway industry Sponsored content
Tell a powerful story for your brand through content marketing on the IRJ website. Sponsored content aligned closely with our highly regarded digital content will help establish your company as a thought leader and drive traffic to your website.
The seamless integration between your messaging and Railway Track & Structures’ content offers a unique opportunity to engage railway decision-makers in a relevant editorial environment. A high-visibility post featured on our homepage and a relevant channel will promote the content. The content is viewable across
platforms on desktop, mobile and tablet devices. Additional Ra dolupta tiatio mos Sponsored Content aute cumet porporehent laut doloritam harcipsam idis estemol upiendio blantioribus ea vitium simint, utemquiOs nonsequatem fuga. Et lab ium aut autat.mol upiendio blantioribmol upiendio blantiorib visibility will be provided through dedicated email promotion to Aximoluptae paribus si net hicimos nus vendam eturers peliqua ecusand animus expedignis reribus. our audience of 33,000 railway professionals.
All sponsored content items carry the superscription “Sponsored Content.”
Article Text: Up to 1,500 words; includes links, images
Net Monthly Rate: $6,000
2018 Media Planner 24 MEDIA PLANNER 2018 Advertising Contacts IRJ
Advertising For all areas except those listed contact:
Louise Cooper Jonathan Chalon International Area Sales Manager Publisher Tel: +44 1444 454171 55 Broad St, 26th Fl [email protected] New York, NY 10004 Tel: (212) 620-7224 12 Beech Hill, Haywards Heath, Fax: (212) 633-1863 West Sussex [email protected] RH16 3RX, UK AR, AK, AZ, CA, CO, IA, ID, IL, IN, KS, LA, MI, MN, Germany, Austria, German-speaking Switzerland, MO, MS, MT, NE, NM, ND, NV, OK, OR, SD, TX, UT, Latvia, Lithuania, Estonia, Poland, Czech Republic, WA, WI, WY, Canada (Alberta, British Columbia, Slovakia, Hungary, Slovenia, Croatia and Serbia Manitoba, Saskatchewan) Michael Boyle Heather Disabato (Chicago Office) Dorfstrasse 70, 6393 St Ulrich, Austria Tel: 312 683 5026 Tel: +43 676 708 9872 or +49 163 830 8088 [email protected] [email protected] CT, DE, DC, FL, GA, ME, MD, MA, NH, NJ, NY, NC, Italy & Italian-speaking Switzerland OH, PA, RI, SC, VT, VA, WV, Canada – Quebec and Dr Fabio Potestà, Elda Guidi East, Ontario Mediapoint & Communications srl Jerome Marullo Corte Lambruschini 55 Broad Street, 26th Fl Corso Buenos Aires 8, V° Piano, Int 7 New York, NY 10004-2580 16129 Genova, Italy Tel: 212 620 7260 Tel: +39 010 570 4948 [email protected] Fax: +39 010 553 0088 [email protected] Classified Advertising Sales Jeanine Acquart (New York Office) Japan Tel: 212 620 7211 Katsuhiro Ishii [email protected] Ace Media Service Inc 12-6, 4-chome, Nishiiko Adachi-ku IRJ Pro Sales Tokyo 121-0824 , Japan Chloe Pickering Tel: +81 3 5691 3335 Tel: +44 1326 211576 Fax: +81 3 5691 3336 [email protected] [email protected]
NORTH AMERICA AL, KY, TN
2018 Media Planner 25 MEDIA PLANNER 2018 Editorial Contacts IRJ
Editorial Germany Correspondents 46 Killigrew Street, Falmouth, Keith Fender Argentina: Jorge Waddell [email protected] Cornwall TR11 3PP, UK Austria: Erwin Reidinger Tel: +44 1326 313945 Italy Brazil: Renata Passos Fax: +44 1326 211576 Marco Chiandoni Denmark: Denis Bowers [email protected] East & West Africa: Shem Oirere Editor-in-Chief/Associate Hungary: Ferenc Joo Publisher Japan India: Raghav Thakur David Briginshaw CMILT Yoshihiko Sato Israel: Jeremaya Goldberg [email protected] Tel: +81 3 5721 6616 [email protected] Korea: Andy Tebay Senior Editor Netherlands: Quintus Vosman Keith Barrow BA (Hons) New Zealand Pakistan: Naeem Qureshi/Rashid Ali [email protected] Richard Worrall Poland: Mykola Zasiadko Tel: +64 3 942 3404 Ukraine: Alexander Kava Managing Editor [email protected] Kevin Smith MA [email protected] Spain Ferran Torga Publisher Market Researcher [email protected] Simmons-Boardman Publishing Corp Jonny Dearden 55 Broad Street, 26th Floor, [email protected] Switzerland New York, NY 10004-2580, USA Anitra Green Tel: +1 212 620 7200 Production Assistant Tel: +41 61 461 4536 Fax: +1 212 633 1165 Sue Morant [email protected] USA/Canada President & Chairman William C Vantuono A J McGinnis Tel: +1 212 620 7240 Regional editors Fax: +1 212 633 1863 Publisher, Rail Group Australia [email protected] Jonathan Chalon Mark Carter [email protected] Tel: +61 8 8367 8572 Mischa Wanek-Libman [email protected] Tel: +1 312 683 5024 Circulation Director Fax: +1 312 683 0131 Maureen Cooney Chile [email protected] [email protected] Ian Thomson Newman [email protected]
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