MEDIA PLANNER 2018 Irjinternational Railway Journal
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MEDIA PLANNER 2018 IRJInternational Railway Journal YOUR GLOBAL MEDIA parTNER MEDIA PLANNER 2018 THE IRJ BRAND IRJ The global source of railway news THE IRJ BRAND Since its launch in 1960 as the world’s first truly global railway trade publication, International Railway Journal (IRJ) has set the bar for news coverage, analysis and in-depth reports on the latest technologies and trends to keep railway managers, engineers, and suppliers around the world up-to-date with developments in the global rail industry. HIGHLY RESPECTED EDITORIAL TEAM IRJ’s highly respected and knowledgeable team of journalists, regional editors and correspondents travel the world to produce in-depth and insightful reports on the latest railway and transit projects. IRJ sets a high standard for impartial reporting and bold design, while its easy-to-navigate website consistently carries a high-volume of quality news articles, making it a leading online news destination for the rail industry. EXTENSIVE GLOBAL REACH IRJ’s standing in the market is reflected in its extremely loyal readership and steadily-growing website traffic. According to our latest ABC audit1, 90.8% of IRJ’s total circulation of 10,316 railway professionals is requested compared with just 22.5%2 for our nearest competitor. IRJ’s growing global reach encompasses our monthly print magazine, interactive digital edition, news-leading website, daily and weekly newsletters, social media, webinars, and conferences. YOUR MEDIA parTNER IRJ is one of the few constants in a rapidly-changing world, with new markets emerging, organisations restructuring, suppliers merging, and the continuous evolution of digital technologies. IRJ is your ideal partner to help your business grow and prosper. 1 ABC January to December 2016 audit based on an analysis of the December 2016 issue 2 ABC – Railway Gazette International – January to December 2016 2018 MEDIA PLANNER 2 MEDIA PLANNER 2018 THE MARKET IRJ Western Europe €44.4bn 3.2% CIS North America Eastern Europe €20.2bn 0.8% €25.7bn 1.4% €11.4bn 0.6% Asia Africa/Middle East €51.6bn 2.6% € 7.1bn 7.1% South/Central America: €5.3bn -2.0% Australia/Pacific €3.4bn 2.6% Source: SCI Verkehr Solid growth predicted for €169bn global railway market ANNUAL GROWTH OF under 4%, while the market for CHINA 2.3% PREDICTED freight wagons and locomotives is In China, the after-sales market Despite a slowdown in the rate of forecast to grow by 1%. is growing particularly fast and is growth, the €169bn global railway gaining importance against OEM market is still showing solid growth FASTEST GROWTH RATE products due to the massive fleet and is forecast to grow by 2.3% a Africa and the Middle East is now the expansion in recent years. The year until 2020. This compares with fastest growing market with a current slowdown of the Chinese rail market a growth rate of 3.4% up to 2018 volume of €7bn. In the next five years, it follows the shrinking of the national predicted in 2014. is expected to continue growing rapidly, investment plan from Yuan 3.58 at an average annual rate of 7%. The after-sales market, which is trillion ($US 539bn) in 2011-2015 to currently worth €89bn, now accounts EUROPE Yuan 2.8 trillion in 2016-2020. for 53% of the total market and for The large Western Europe market, UNITED STATES the first time has overtaken original which was worth €44bn in 2015, The US market is dominated by rail equipment manufacturing (OEM). The is expected to grow at 3.2% per freight, which has recently become shift towards after-sales is a worldwide year until 2020, which is above the very challenging due to the abrupt trend that has been driven especially by worldwide average. Growth will be end of the fracking boom and a Asia, the world’s largest railway market. strongly influenced by the increasing decline in coal transport. In the After-sales should reach €104bn by investments in new rolling stock and short-term, this market is expected to 2020, averaging an annual growth rate important electrification projects, decline still further, but it will recover of 3.2%. Meanwhile, OEM business will putting OEM slightly ahead of after- by 2020, with growth coming from grow at an annual rate of 1.3%. sales, contrary to the worldwide trend. passenger and urban transport as well ROLLING STOCK MARKET Germany, Europe’s largest market, as the system technology sector. € is expected to continue growing at WORTH 103BN REACHING GROWING an above average rate, while the The OEM and after-sales rolling stock railwaY MARKETS market is worth more than €103bn French railway market is growing IRJ will continue to report on the latest and has an average annual growth less dynamically. Nevertheless, the trends in the global rail market and rate of around 2%. Urban rail still expansion of French urban rail networks provide the information you need to drives the market for rolling stock and large modernisation projects in access the growing rail market around with an annual growth rate of just Paris are having a positive impact. the world. 2018 MEDIA PLANNER 3 MEDIA PLANNER 2018 BRAND COMMUNITY IRJ Brand Community Since its inception in 1960, International Railway Journal has transformed from a magazine into a brand community that provides a voice to the global railway industry. IRJ offers a comprehensive suite of content products and services on all major platforms. Millions of Touchpoints 760,0001 Unique Website Users Annually 27,000 Email Subscribers 10,3162 35,0003 Magazine Subscribers Readers Per Issue magazine digital events seRviCes sOCial media • Special Ad Sections • Website • Conferences • IRJ Pro • LinkedIn • Extensive News • Newsletters • Webinars • Global Rail Tenders • Twitter and Analysis • Digital Edition • Training from Railway • Facebook • In-depth Features Educational Bureau • Sister Publications: • Books Railway Age and RT&S 1 Figure based on Google Analytics, September 2016 - August 2017 2 ABC January to December 2016 audit based on an analysis of the December 2016 issue 3 2017 IRJ Subscriber Survey; 548 respondents 2018 MEDIA PLANNER 4 MEDIA PLANNER 2018 QUALITY EDITORIAL IRJ IRJ editors: face-to-face with industry leaders Close engagement with the railway industry is a cornerstone of IRJ’s strong editorial ethos. We want to connect our readers with the world’s key railway decision makers and endeavour to conduct as many face-to-face interviews as we can with leading figures from all over the world. The fact that so many railway CEOs and presidents are willing to set aside time in their busy schedules to answer probing questions from IRJ journalists is a reflection of the high regard in which the magazine is held and the trust they place in IRJ editors to report their views accurately and objectively. RailwaY LEADERS INTERVIEWED BY IRJ EDITORS IN 2016-17 INCLUDE: Carlo Borghini, executive director, Shift2Rail Roger van Boxtel, CEO, Netherlands Railways Jamie Burles, managing director, Greater Anglia Linda Darr, president, American Shortline and Regional Railroad Association Kevin Desmond, CEO, Translink Vancouver Andy Doherty, chief technology officer, Network Rail Josef Doppelbauer, executive director, European Union Agency for Railways Alistair Dormer, CEO, Hitachi Rail Systems Alain Flausch, secretary general, International Association of Public Transport Julio Fontana, president, Rumo John Haley, director of Muni, San Francisco Municipal Transportation Agency John Hellmann, president and CEO, Genesee & Wyoming Soo-man Hong, CEO, Korail Tom Ingulstad, senior vice-president, NSB Stephan Krenz, CEO, Abellio Germany Veysi Kurt, chairman of the board and director general, TCDD Tasimacilik Luc Lallemand, CEO, Infrabel Patrick Leclerc, president and CEO, Canadian Urban Transit Association Libor Lochman, director general, Community of European Railways and Infrastructure Managers Jean-Pierre Loubinoux, director general, International Union of Railways Johannes Max-Theurer, CEO, Plasser & Theurer Jamie Miller, president and CEO, GE Transportation Wick Moorman, president and CEO, Amtrak Leos Novotny, chairman of the board, Leo Express Agnès Ogier, CEO, Thalys Guillaume Pepy, president, French National Railways (SNCF) Nicolas Perrin, CEO, SBB Cargo Rachel Picard, CEO, SNCF Voyages Thomas Prendergast, former chairman, Metropolitan Transit Authority (MTA) Hans Reinhard, chairman, InteRail Group Christian Schreyer, CEO, Transdev Germany Choose an editorial team that is highly regarded by the industry. Choose IRJ. 2018 MEDIA PLANNER 5 MEDIA PLANNER 2018 2018 EDITORIAL PROGRAMME IRJ January Ad closing date: Dec 13 2017 February Ad closing date: Jan 17 THE RAILWAY IN 2018 AUSTRIA AND SWITZERLAND IRJ’s comprehensive preview of the year ahead, IRJ looks at the latest developments in Alpine railways looking forward to the events and trends that will TRACK shape the industry in 2018 with insights from key Track technology and maintenance in the spotlight industry players from around the world. URBAN RAIL Including special distribution at selected Insight into the key projects and technologies driving events during 2018 the sector forward IRJ INSIGHTS: The Disruptors Middle East Rail, Dubai, March 12-13 Infrarail, Birmingham, May 1-3 UIC High Speed World Congress, Ankara, May 8-11 Global Rail Freight Conference, Genoa, June 20-22 InnoTrans, Berlin, September 18-21 March Ad closing date: Feb 14 April Ad closing date: Mar 14 ASIA AFRICA New railway investment comes under the spotlight Chinese investment is driving project development forward SIGNALLING AND TELECOMS The latest innovations in railway