Building for a Stronger Tomorrow: • Following Industry Trends • Assessing Meeting Formats • Addressing Unconscious Bias
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VANTAGEPOINTn Winter 2021 Published by WSAE - Where the association community thrives and grows Building for a stronger tomorrow: • Following industry trends • Assessing meeting formats • Addressing unconscious bias Leadership w s Wisconsin Society of Association Executives Society of Wisconsin WI 53562 1818 Parmenter St Ste 300, Middleton, a e Innovation 2021 WSAE Annual Sponsors Member Benefits Career Headquarters • Find that ideal hire • Or, land a new, exciting opportunity for yourself wsae.org > Resources > Career Headquarters Webinar Series • Stay informed of industry trends • Earn CAE credit • Offer professional development to your staff wsae.org > Events > Webinars Compensation Benchmarking • Stay competitive • Attract and retain top talent • Allocate resources effectively wsae.org > Resources > Compensation Benchmarking Strategic Resources • White papers, research, webinars • Support for strategic planning, governance, growth wsae.org > Resources > Research & Strategy Professional Services • Find highly-skilled freelancers • Tackle priorty projects • Fill in during FTE searches wsae.org > Resources > Talent Search WSAE Board of Directors CONTENTS Chair Michelle Vetterkind, CAE Wisconsin Broadcasters Association [email protected] CHAIR'S MESSAGE Chair-Elect Jerry Deschane, IOM, CAE 2 New Ways to Meet Evolving Member Needs League of Wisconsin Municipalities [email protected] WSAE VIRTUAL ROAD SHOW Secretary/Treasurer Denise Husenica, MBA, CAE 4 Stop #1: Communicating Value to Maximize Member Engagement National Fluid Power Association [email protected] 5 Stop #2: Unpacking Hybrid Events Past Chair Kathy Raab, CAE, CNAP HYBRID EVENTS Metropolitan Builders Association [email protected] 6 Why 2021 Is NOT the Year of the Hybrid Conference Director (2020-2023) Mike DiFrisco, CAE American Academy of Cosmetic Dentistry INDUSTRY TRENDS [email protected] 8 Looking Forward™ 2021 - Industry survey results Director (2020-2022) Kim DiMaggio NARI of Madison, Inc MEMBERSHIP [email protected] Director (2019-2022) 10 Member Engagement with Purpose - No fancy technology required Michelle Eggert, CMP ConferenceDirect NON-DUES REVENUES [email protected] Director (2018-2021) 12 Get Innovative Amid a Pandemic to Grow Membership and Revenues Matthew Hauser, CAE Wisconsin Petroleum Marketers & Convenience Store Association ASK THE LEGAL EXPERT [email protected] 15 Can You Require Employees to Get the COVID-19 Vaccine? Director (2018-2021) Megan Hille, CMP, CAE Executive Director, Inc PERSONAL DEVELOPMENT [email protected] Director (2019-2022) 17 How to Create Sustainable Success in Your Life Brandon Scholz Wisconsin Grocers Association DIVERSITY & INCLUSION [email protected] Young Professional Director (2020-2021) 20 Understanding History for Purpose; Having the hard conversations Elizabeth Schlicht, CAE Association Acumen, LLC can lead to stronger organizational culture [email protected] 22 Counteracting Unconscious Bias Industry Partner Director (2020-2021) Keola Shimooka Destination Madison WSAE 2020 AWARDS [email protected] 24 Congratulations! Meet the inspirational WSAE 2020 Award Winners VantagePoint Editorial Council Denise Barnett, [email protected] MEMBERS Executive Directors, Inc. 26 Member News Michelle Czosek, CAE, [email protected] Wisconsin Society of Association Executives 28 Welcome New Members Jerry Deschane, IOM, CAE, [email protected] Thank You Renewing Members League of Wisconsin Municipalities 28 Kyle Geissler, [email protected] Wisconsin Broadcasters Association PRESIDENT/CEO’S MESSAGE Melissa Kabadian, MA, CMP [email protected] 33 Association Network Supportive, Looking Forward to Post-COVID World Conference Direct Kristin McGuine, [email protected] Wisconsin Society of Association Executives About VantagePoint Mike Ruzicka, CAE, RCE, [email protected] VantagePoint is published quarterly in January, April, July, and October. The deadline for submission of Greater Milwaukee Association of Realtors copy and advertising is the first of the month preceding publication. For information about advertising rates, contact the WSAE office. Copyright © WSAE 2021. Kim Schardin, MBA, CAE, [email protected] Executive Director, Inc Call for Authors We would love to review any article ideas! Please visit wsae.org (Engage>Call for Authors) for more information. WSAE Staff President/CEO Wisconsin Society of Association Executives Michelle Czosek, CAE, [email protected] 1818 Parmenter St., Suite 300; Middleton, WI 53562 (608) 310-7850 | fax (608) 251-5941 Meetings, Sponsorships and Advertising www.wsae.org Chris Caple, [email protected] Membership Wisconsin Society WSAE Wisconsin Society Wisconsin Society Suzanna Hogendorn, [email protected] of Association Executives @WSAEtweets of Association Executives of Association Executives Graphic Design, Communications, VantagePoint Editor Kristin McGuine, [email protected] VantagePoint Winter 2021 1 CHAIR’S MESSAGE w s New Ways to Meet a e Evolving Member Needs Calendar of Events by Michelle Vetterkind, CAE See the calendar at www.wsae.org for more information on these events, and to register. First and foremost, I am humbled and honored to be your WSAE Chair for the coming year. I have been with the Wisconsin Broadcasters Association for 25 years, and when I joined WSAE in 1997 I never thought I would end up WSAE Virtual Road Show 2021 being Chair one day. Please know that this is truly an honor. I’m most excited to serve along with this year’s Board, com- Stop #1: March 4, 2021 Communicating Value to Maximize mittees and membership. We all know success is most definitely a team effort. Member Engagement Please join me in providing an extra special thank you to Immediate Past Chair, Kathy Raab, CAE. I’m sure you’ll agree that Kathy did a terrific job, and Stop #2: March 18, 2021 Unpacking Hybrid Events not under the easiest of circumstances. Congratulations, Kathy, and thank you for your dedication and service to WSAE. Also, thank you to Michelle Czosek, CAE; Lynda Patterson, CAE; and the wonderful team at WSAE (Chris Caple, Suzanna Hogendorn and Kristin Mc- Guine) for all the support they provide to WSAE. They continue to do an excel- lent job, despite this past year’s extra challenges. CEO Café: Your Virtual IT’S AMAZING HOW MUCH ENERGY WE On that note, let’s turn the page Morning Kickoff Roundtable DERIVE FROM EACH OTHER. I DON’T to 2021. March 11, 2021 THINK ANY OF US WILL EVER TAKE FACE- While things may continue to TO-FACE INTERACTION FOR GRANTED look a little different, please know EVER AGAIN... WE’VE NEVER NEEDED EACH that your WSAE Board is focus- OTHER MORE THAN WE DO RIGHT NOW. ing on several new initiatives. One that I’m most excited about is the newly formed Revenue Streams Task Force led by Denise Husenica, CAE. This task force will focus on finding additional revenue streams, not only to Webinar Series implement within WSAE, but also to share with all WSAE members. The goal is Race for Relevance: Five Radical to keep the focus broader than just the financial aspect. I’m pleased to report that Changes for Associations Denise and her team are already off to an excellent start. Stay tuned. March 17, 2021 In reading the last issue of VantagePoint, a prominent recurring theme was Work and Life Balance education. WSAE has a stellar reputation for providing the most current, relevant March 24, 2021 and all-encompassing education. As a matter of fact, per the WSAE Strategic Plan, by 2022 our goal is to offer 25 hours of CAE-quality programming, including eth- The Fine Art of Building Relationships: ics. When you look at the tremendous number of educational offerings that WSAE Face-to-Face and Virtually provides (see the sidebar on this page, pages four and five of this publication or visit April 7, 2021 the WSAE website), I’m sure you’ll agree that we’re well on our way. State Advocacy in the time of COVID-19 Like all of you, it’s our desire is to get back to in-person events in a safe and April 21, 2021 responsible manner. In 2021, we look forward to hosting the WSAE Roadshow, our Spring Foreward, SummerTime to Shine, and of course, Summit (which is On-Demand Archives rescheduled from last fall to be held at the Brookfield Conference Center). We At your convenience! Chair's message continues on page 14. WSAE offers an extensive library of online learning, covering a broad array of association management topics, available 24/7. 2 VantagePoint Winter 2021 Meet In WISCONSIN Best Western Premier Park Hotel Stay and meet in style at the Best Western Premier Park Hotel. Celebrating 150 years There’s nothing of hospitality on Madison’s quite like it. Capitol Square. 22 S. Carrol Street | Madison FOX CITIES 608-285-8000 EXHIBITION CENTER parkhotelmadison.com Built into the hillside of a park in downtown Appleton, our Exhibition Center sets a new standard for modern, beautiful, and flexible event High Point Inn spaces. 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