NIKE, Inc . (Exact Name of Registrant As Specified in Its Charter)
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Annual 2018/19
1 ANNUAL 2018/19 SPORTS MARKETING, SPONSORSHIP ACTIVATION & PARTNERSHIP LEVERAGE 2 < Understand The Past Unlock The Future > We deliver creative and strategic intelligence to fuel game-changing sports and sponsorship marketing. Inspire your teams with the world’s most innovative sports brand campaigns, rights-holder marketing, sponsor activations, technologies & trends. [email protected] 3 Subscribe to Activative Sports marketing and sponsorship activation intelligence for agencies, brands, consultancies and rights-holders delivered via > Daily drop creative email > Weekly campaign newsletter > Case study database > News, deals & moves app To subscribe or book a demo email [email protected] 4 We’ve made a list and checked it (at least) twice, to bring CONTENTS you the year’s best sports and sponsorship marketing cam- 2018 Overview > paigns in the form of the ‘Activative Annual 2018/19’. P5. Trends, Themes, Strategies & Tactics After all, this is the most Activative time of the year. Throughout the last 12 months, the Activative team has 2018’s Most Activative Campaigns > looked at tens of thousands of campaigns from across the P17. Nike ‘Dream Crazy’ global sports landscape. P21. Nike ‘Nothing Beats A Londoner’ Only around 500 of these make it onto our case study P24. Nike ‘Juntas Imparables’ platform providing our subscribers (agencies, brands and P27. Jordan Brand + PSG ‘Apparel’ rights-holders) creative and strategic intelligence, insight, P30. Sasol/SAFA ‘Limitless’ and ideation to fuel their game-changing sports marketing. P33. Paddy Power ‘Rainbow Russians’ So that gives you an idea of just what it means to be show- P36. Cristal ‘The Hacking Jersey’ cased in our ‘Activative Annual’ and to make it onto our list P39. -
Nike and the Pigmentation Paradox: African American Representation in Popular Culture from ‘Sambo’ to ‘Air Jordan’
Nike and the Pigmentation Paradox: African American Representation in Popular Culture from ‘Sambo’ to ‘Air Jordan’ by Scott Warren McVittie A Thesis presented to The University of Guelph In partial fulfillment of requirements for the degree of Master of Arts in History Guelph, Ontario, Canada © Scott McVittie, May, 2016 ABSTRACT NIKE AND THE PIGMENTATION PARADOX: AFRICAN AMERICAN REPRESENTATION IN POPULAR CULTURE FROM ‘SAMBO’ TO ‘AIR JORDAN’ Scott McVittie Advisor: University of Guelph Professor Susan Nance Martin Luther King Jr. once remarked: “The economic highway to power has few entry lanes for Negroes.” This thesis investigates this limited-access highway in the context of American culture by analyzing the merger of sports celebrity branding and racial liberalism through a case study of Nike and the Air Jordan brand. As a spokesman for Nike, Michael Jordan was understood as both a symbol of “racial transcendence” and a figure of “racial displacement.” This dual identity spurred an important sociological debate concerning institutional racism in American society by unveiling the paradoxical narrative that governed discourse about black celebrities and, particularly, black athletes. Making use of archival research from the University of Oregon’s Special Collections Department, this study sheds light on the “Nike perspective” in furnishing an athletic meritocracy within a racially integrated community of consumers. Positioning this study within the field of African American cultural history, this thesis also interrogates representations -
If the Ip Fits, Wear It: Ip Protection for Footwear--A U.S
IF THE IP FITS, WEAR IT: IP PROTECTION FOR FOOTWEAR--A U.S. PERSPECTIVE Jonathan Hyman , Charlene Azema , Loni Morrow | The Trademark Reporter Document Details All Citations: 108 Trademark Rep. 645 Search Details Jurisdiction: National Delivery Details Date: November 5, 2018 at 1:16 AM Delivered By: kiip kiip Client ID: KIIPLIB Status Icons: © 2018 Thomson Reuters. No claim to original U.S. Government Works. IF THE IP FITS, WEAR IT: IP PROTECTION FOR..., 108 Trademark Rep. 645 108 Trademark Rep. 645 The Trademark Reporter May-June, 2018 Article Jonathan Hyman aa1 Charlene Azema aaa1 Loni Morrow aaaa1 Copyright © 2018 by the International Trademark Association; Jonathan Hyman, Charlene Azema, Loni Morrow IF THE IP FITS, WEAR IT: IP PROTECTION FOR FOOTWEAR-- A U.S. PERSPECTIVE a1 Table of Contents I. Introduction 647 A. Why IP Is Important in the Shoe Industry 648 B. Examples of Footwear Enforcement Efforts 650 II. What Types of IP Rights Are Available 658 A. Trademarks and Trade Dress 658 1. Trademarks for Footwear 658 2. Key Traits of Trademark Protection 659 3. Remedies Available Against Infringers 660 4. Duration of Protection 661 5. Trade Dress as a Category of Trademarks 662 a. Securing Trade Dress Protection 672 6. Summary of the Benefits and Limitations of Trademarks as an IP Right 680 B. Copyrights 680 1. Copyrights for Footwear 680 2. Key Traits of Copyright Protection 689 3. Duration of Protection and Copyright Ownership 691 4. Remedies Available Against Infringers 692 5. Summary of the Benefits and Limitations of Copyrights as an IP Right 693 C. -
Jumpman Download Free
Jumpman download free Jumpman. Artist: Drake & Future. MB · Jumpman. Artist: Rick Ross. MB · Jumpman. Artist: Lil Wayne. Jumpman. Drake & Future • MB • K plays. Jumpman. Drake & Future • MB • K plays Jumpman. Drake And Future • MB • K plays. Watch the video, get the download or listen to Drake & Future – Jumpman for free. Jumpman appears on the album Young Rich Future Wap. Discover more. drake ft future 3 - Search and Download for your favorite songs in our MP3 database for free. Up next. How to: Download "Jumpman" & "Back to Back" for Free - Duration: Zack Creator 14 1. Jumpman, free and safe download. Jumpman latest version: He's a man, and he jumps. Little known fact - Jumpman was Mario's original title! This indie game is. Drake ft Future – Jump Man. Artist: Drake ft Future, Song: Jump Man, Duration: , Size: MB, Bitrate: kbit/sec, Type: mp3. № Offering action in a world of platform, Jumpman is an abandonware developed by Epyx, Inc. and published by IBM. Released in , you wander around in a. Retro 2D platformers may be a dime a dozen these days, but that makes it even harder for one of the blocky jump, shoot, and run games to rise. Listen to Jumpman by Drake, Future on Slacker Radio stations, including Drake: The Download the free Slacker Radio app and listen as long as you like. Download Drake & Future Jumpman - Lyric apk and all version history for Android. Drake & Future - Jumpman. Stream Jumpman -Drake & Future (Nonfiction Remix)FREE DOWNLOAD** by DJNonfiction from desktop or your mobile device. Jumpman free. Download fast the latest version of Jumpman: This game is one of the first game of platforms. -
NIKE Inc. STRATEGIC AUDIT & CORPORATE
NIKE Inc. STRATEGIC AUDIT & CORPORATE A Paper Presented as a Final Requirement in STRAMA-18 -Strategic Management Prepared by: IGAMA, ERICA Q. LAPURGA, BIANCA CAMILLE M. PIMENTEL, YVAN YOULAZ A. Presented to: PROF. MARIO BRILLANTE WESLEY C. CABOTAGE, MBA Subject Professor TABLE OF CONTENTS Page No. I. Executive Summary ……………………………………………………………………...……1 II. Introduction …………………………………………………………………………...………1 III. Company Overview ………………………………………………………………………….2 A. Company Name and Logo, Head Office, Website …………………………...……………2 B. Company Vision, Mission and Values……………………………………………….…….2 C. Objectives …………………………………………………………………………………4 D. Organizational Structure …………………………………………………….…………….4 E. Corporate Governance ……………………………………………………………….……6 1. Board of Directors …………………………………………………………….………6 2. CEO ………………………………………………………………….………….……6 3. Ownership and Control ………………………………………………….……………6 F. Corporate Resources ………………………………………………………………...……9 1. Marketing ……………………………………………………………………….….…9 2. Finance ………………………………………………………………………………10 3. Research and Development ………………………………………………….………11 4. Operations and Logistics ……………………………………………………….……13 5. Human Resources ……………………………………………………...……………14 6. Information Technology ……………………………………………………….……14 IV. Industry Analysis and Competition ...……………………………...………………………15 A. Market Share Analysis ………………………………………………………...…………15 B. Competitors’ Analysis ………………………………………………………...…………16 V. Company Situation.………… ………………………………………………………….……19 A. Financial Performance ………………………………………………………………...…19 B. Comparative Analysis……………………… -
Racism in the Ron Artest Fight
UCLA UCLA Entertainment Law Review Title Flagrant Foul: Racism in "The Ron Artest Fight" Permalink https://escholarship.org/uc/item/4zr6d8wt Journal UCLA Entertainment Law Review, 13(1) ISSN 1073-2896 Author Williams, Jeffrey A. Publication Date 2005 DOI 10.5070/LR8131027082 Peer reviewed eScholarship.org Powered by the California Digital Library University of California Flagrant Foul: Racism in "The Ron Artest Fight" by Jeffrey A. Williams* "There's a reason. But I don't think anybody ought to be surprised, folks. I really don't think anybody ought to be surprised. This is the hip-hop culture on parade. This is gang behavior on parade minus the guns. That's what the culture of the NBA has become." - Rush Limbaugh1 "Do you really want to go there? Do I have to? .... I think it's fair to say that the NBA was the first sport that was widely viewed as a black sport. And whatever the numbers ultimately are for the other sports, the NBA will always be treated a certain way because of that. Our players are so visible that if they have Afros or cornrows or tattoos- white or black-our consumers pick it up. So, I think there are al- ways some elements of race involved that affect judgments about the NBA." - NBA Commissioner David Stern2 * B.A. in History & Religion, Columbia University, 2002, J.D., Columbia Law School, 2005. The author is currently an associate in the Manhattan office of Milbank Tweed Hadley & McCloy. The views reflected herein are entirely those of the author alone. -
A Case Study of Brand Associations for Yeezy Brand Garrett Kalel Grant Louisiana State University and Agricultural and Mechanical College, [email protected]
Louisiana State University LSU Digital Commons LSU Master's Theses Graduate School 5-3-2018 A Case Study of Brand Associations for Yeezy Brand Garrett Kalel Grant Louisiana State University and Agricultural and Mechanical College, [email protected] Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_theses Part of the Fashion Business Commons Recommended Citation Grant, Garrett Kalel, "A Case Study of Brand Associations for Yeezy Brand" (2018). LSU Master's Theses. 4716. https://digitalcommons.lsu.edu/gradschool_theses/4716 This Thesis is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Master's Theses by an authorized graduate school editor of LSU Digital Commons. For more information, please contact [email protected]. A CASE STUDY OF BRAND ASSOCIATIONS FOR YEEZY BRAND A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment for the degree of Master of Science in The Department of Textiles, Apparel Design, and Merchandising by Garrett Kalel Grant B.S., Tuskegee University, 2014 August 2018 This thesis is dedicated to my grandfather, A. Grant Sr. You always believed in me and everything I set out to do. I would not be at this very point in my life without your 26 years of guidance in it. I hope that this work acts as a reflection of the lessons, morals, and values you instilled in me over the years. I love you Granddaddy! (R.I.P. Arthur Grant Sr. 3.27.27-11.23.17) ii ACKNOWLEDGEMENTS I want to first begin by extending my gratitude to the entire department of Textiles, Apparel Design, and Merchandising for accepting me into this program at Louisiana State University. -
Jumpman-FINAL
Rentmeester v. Nike, Inc. – “Jumpman” may be falling down to Earth After waiting almost thirty years, a photographer now claims he is the true owner of the Air Jordan logo By Rebecca Bellow and Trevor K. Roberts * This article first appeared in Inside Counsel Magazine on April 29, 2015: http://bitly.com/1EofIst In 1984, Nike signed an NBA rookie named Michael Jeffrey Jordan to a then record $2.5 million shoe endorsement deal. Included in the agreement was a clause that allowed Nike to opt out of the contract if the young player did not make the All-Star Game within his first three years in the NBA – or if the shoes did not earn at least $3 million. As it turned out, such concerns were laughable. Jordan was voted onto the All-Star team his very first year in the NBA, the first of 14 such appearances, and he then went on to win the NBA Rookie of the Year and an Olympic gold medal while playing for the U.S. Men’s Basketball Team in 1984. And the shoes? Well, the first generation Air Jordan generated a bit more than the $3 million in revenue for which Nike had hoped – about $100 million more! It was not until Michael Jordan’s third year in the NBA, however, that his statistics, and Air Jordan shoe sales, really took flight. It was in the 1986-87 season that Jordan scored over 3,000 points and averaged 37.1 points per game. He became the first player in NBA history to record 200 steals and 100 blocks in a single season. -
Trigger Happy: Videogames and the Entertainment Revolution
Free your purchased eBook form adhesion DRM*! * DRM = Digtal Rights Management Trigger Happy VIDEOGAMES AND THE ENTERTAINMENT REVOLUTION by Steven Poole Contents ACKNOWLEDGMENTS............................................ 8 1 RESISTANCE IS FUTILE ......................................10 Our virtual history....................................................10 Pixel generation .......................................................13 Meme machines .......................................................18 The shock of the new ...............................................28 2 THE ORIGIN OF SPECIES ....................................35 Beginnings ...............................................................35 Art types...................................................................45 Happiness is a warm gun .........................................46 In my mind and in my car ........................................51 Might as well jump ..................................................56 Sometimes you kick.................................................61 Heaven in here .........................................................66 Two tribes ................................................................69 Running up that hill .................................................72 It’s a kind of magic ..................................................75 We can work it out...................................................79 Family fortunes ........................................................82 3 UNREAL CITIES ....................................................85 -
NIKE, Inc. Consolidated Statements of Income
PART II NIKE, Inc. Consolidated Statements of Income Year Ended May 31, (In millions, except per share data) 2015 2014 2013 Income from continuing operations: Revenues $ 30,601 $ 27,799 $ 25,313 Cost of sales 16,534 15,353 14,279 Gross profit 14,067 12,446 11,034 Demand creation expense 3,213 3,031 2,745 Operating overhead expense 6,679 5,735 5,051 Total selling and administrative expense 9,892 8,766 7,796 Interest expense (income), net (Notes 6, 7 and 8) 28 33 (3) Other (income) expense, net (Note 17) (58) 103 (15) Income before income taxes 4,205 3,544 3,256 Income tax expense (Note 9) 932 851 805 NET INCOME FROM CONTINUING OPERATIONS 3,273 2,693 2,451 NET INCOME FROM DISCONTINUED OPERATIONS — — 21 NET INCOME $ 3,273 $ 2,693 $ 2,472 Earnings per common share from continuing operations: Basic (Notes 1 and 12) $ 3.80 $ 3.05 $ 2.74 Diluted (Notes 1 and 12) $ 3.70 $ 2.97 $ 2.68 Earnings per common share from discontinued operations: Basic (Notes 1 and 12) $ — $ — $ 0.02 Diluted (Notes 1 and 12) $ — $ — $ 0.02 Dividends declared per common share $ 1.08 $ 0.93 $ 0.81 The accompanying Notes to the Consolidated Financial Statements are an integral part of this statement. FORM 10-K NIKE, INC. 2015 Annual Report and Notice of Annual Meeting 107 PART II NIKE, Inc. Consolidated Statements of Comprehensive Income Year Ended May 31, (In millions) 2015 2014 2013 Net income $ 3,273 $ 2,693 $ 2,472 Other comprehensive income (loss), net of tax: Change in net foreign currency translation adjustment(1) (20) (32) 38 Change in net gains (losses) on cash flow hedges(2) 1,188 (161) 12 Change in net gains (losses) on other(3) (7) 4 (8) Change in release of cumulative translation loss related to Umbro(4) ——83 Total other comprehensive income (loss), net of tax 1,161 (189) 125 TOTAL COMPREHENSIVE INCOME $ 4,434 $ 2,504 $ 2,597 (1) Net of tax benefit (expense) of $0 million, $0 million and $(13) million, respectively. -
The People Who Work for Nike Are Here for a Reason. I Hope It Is Because We Have a Passion for Sports, for Helping People Reach Their Potential
The people who work for Nike are here for a reason. I hope it is because we have a passion for sports, for helping people reach their potential. That’s why I am here. We strive to create the best athletic products in the world. We are all over the globe. Much has been said and written about our operations around the world. Some is accurate, some is not. In this report, Nike for the first time has assembled a comprehensive public review of our corporate responsibility practices. You will see a few accomplishments, and more than a few challenges. I offer it as an opportunity for you to learn more about our company. The last page indicates where you can give us feedback on how we can improve. Nike is a young company. A little more than a generation ago, a few of us skinny runners decided to build shoes. Our mission was to create a company that focused on the athlete and the product. We grew this company by investing our money in design, development, marketing and sales, and asking other companies to manufacture our products. That was our model in 1964, and it is our model today. We have been a global company from the start. That doesn’t mean we have always acted like a global company. We made mistakes, more than most, on our way to becoming the world’s biggest sports and fitness company. We missed some opportunities, deliberated when we should have acted, and vice versa. What we had in our favor was a passion for, and focus on, sports and athletes. -
Disrupting the Digital Humanities
disrupting the digital humanities Before you start to read this book, take this moment to think about making a donation to punctum books, an independent non-profit press, @ https://punctumbooks.com/support/ If you’re reading the e-book, you can click on the image below to go directly to our donations site. Any amount, no matter the size, is appreciated and will help us to keep our ship of fools afloat. Contri- butions from dedicated readers will also help us to keep our commons open and to cultivate new work that can’t find a welcoming port elsewhere. Our ad- venture is not possible without your support. Vive la Open Access. Fig. 1. Hieronymus Bosch, Ship of Fools (1490–1500) distrupting the digital humanities. Copyright © 2018 by editors and au- thors. This work carries a Creative Commons BY-NC-SA 4.0 International li- cense, which means that you are free to copy and redistribute the material in any medium or format, and you may also remix, transform and build upon the material, as long as you clearly attribute the work to the authors (but not in a way that suggests the authors or punctum books endorses you and your work), you do not use this work for commercial gain in any form whatsoever, and that for any remixing and transformation, you distribute your rebuild under the same license. http://creativecommons.org/licenses/by-nc-sa/4.0/ First published in 2018 by punctum books, Earth, Milky Way. https://punctumbooks.com ISBN-13: 978-1-947447-71-4 (print) ISBN-13: 978-1-947447-72-1 (ePDF) lccn: 2018948914 Library of Congress Cataloging Data is available from the Library of Congress Book design: Vincent W.J.