 3rd International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2015)

Advances in Social Science, Education and Humanities Research Volume 49

Changsha, China 28 – 29 December 2015

Part 1 of 2

Editors:

Qinghe Dong Mengxiang Guo

ISBN: 978-1-5108-1902-3

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Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY 12571 USA Phone: 845-758-0400 Fax: 845-758-2633 Email: [email protected] Web: www.proceedings.com TABLE OF CONTENTS

PART 1

THE THEORY OF AESTHETIC CHARACTERISTICS OF CHINESE COURT DANCE ...... 1 Yanbin Ding

RESEARCH ON THE APPLICATION OF NETWORK PUBLIC OPINION IN GOVERNMENT CRISIS MANAGEMENT...... 5 Zhigang Li, Hongqi Chen

SOME DISCUSSION ON CHINA'S ANIMATION INDUSTRY PROFIT MODEL ...... 8 Hongqi Chen, Li Zhigang Li Zhigang

THE SIGNIFICANCE OF NETWORK LITERATURE IN CHINA AND ITS VALUE BEARING ...... 11 Binying Wu, Jinghui Wu

A MICROCOSMIC RESEARCH OF LIBRARY LAYERING SERVICE EQUITY...... 14 Zhiyuan Zhao

STUDY ON LONG-TERM MECHANISM FOR VOLUNTARY SERVICE OF COLLEGE STUDENTS IN CHILDREN’S WELFARE WORK...... 18 Haizhou Bao

THINKING ON REFORM AND INNOVATION OF COLLEGE DANCE EDUCATION UNDER NEW MEDIA ENVIRONMENT ...... 23 Yuan Chen

TEACHING RESEARCH ON VOCATIONAL ENGLISH BASED ON LEARNING NEEDS...... 27 Huafang Cui

RESOURCE SUPERIORITY OF UNIVERSITY-ENTERPRISE COOPERATION OF INVESTMENT-ORIENTED ENTERPRISES ...... 31 Xiaoli Dang

STUDY ON IMPROVING THE TEACHING QUALITY OF ENGLISH CURRICULUM OF SELF- TAUGHT MAJOR ...... 35 Wanjuan Ding

FOOD HYGIENE AND QUALITY CONTROL IN FOOD PROCESSING ...... 41 Dehong Du

ANALYSIS OF THE INSERTING WAY OF NATIONAL CULTURE IN THE NEW MEDIA ADVERTISING...... 46 Songshuang Duan

STUDY ON TEACHING REFORM OF EMPLOYMENT-ORIENTED INTERNATIONAL TRADE SPECIALTY ...... 51 Lijun Fang, Ruirui Hou

STUDY ON CONTINUING EDUCATION MODE OF JUDICIAL POLICE COLLEGES AND UNIVERSITIES FROM PERSPECTIVE OF LEARNING SOCIETY ...... 56 Jing Feng, Jiantong Ren, Liya Su

RESEARCH ON THE RHYTHM TRAINING OF THE PIANO DUET...... 61 Rong Fu

STUDY ON CURRENT SITUATION AND COUNTERMEASURES OF THE MARTIAL ARTS INHERITANCE OF QIANG GROUP ...... 65 Wencan Fu

RESEARCH ON THE APPLICATION OF CLOUD DESKTOP TECHNOLOGY IN LABORATORY IN COLLEGES AND UNIVERSITIES...... 69 Jinjiang Gu

STUDY ON THE MECHANISM OF EXCHANGE RATE COMMUNICATION AND ACTUAL INTERVENTION ON THE EXCHANGE RATE PRICING OF RMB ...... 73 Hong Guo, Hua Li

ESTABLISHMENT AND OPTIMIZATION OF PRACTICAL TEACHING SYSTEM IN INTERNATIONAL TRADE SPECIALTY OF CHINESE UNIVERSITIES ...... 80 Lin Guo

EXPLORATION OF ENTERPRISE SUPPLY CHAIN AND ITS MANAGEMENT UNDER MARKETING PERSPECTIVE...... 85 Yanmei He, Weihua Huang

EXPLORATION ON PRACTICAL COURSE TEACHING REFORM OF ARCHITECTURAL ENGINEERING TECHNOLOGY MAJOR ...... 89 Junwei Hou

COMPUTER TEACHING DEVELOPMENT BASED ON INFORMATION ENVIRONMENT...... 94 Yan Hou

ORGANIZATION AND IMPLEMENTATION OF THE TEACHING OF COMPUTER BASIC COURSE “CLASSIFICATION+GRADING” IN LOCAL COMPREHENSIVE UNIVERSITIES ...... 98 Hongxi Jiang, Jianjun Cheng, Gejing Xu

INVESTIGATION OF THE COLLABORATIVE INNOVATION ON E-COMMERCE LOGISTICS...... 103 Lei Ning

CLASSROOM TEACHING CONSTRUCTION FOR COLLEGE IDEOLOGICAL AND POLITICAL THEORY BASED ON STUDY OF TEACHER-STUDENT INTERACTION LEARNING...... 108 Jiani Li

ON THE FAMOUS PAINTING “SEARCH EVERY LOFTY PEAKS FOR DRAFT” IN THE RECORD OF SHI TAO DRAWING THEORY...... 112 Jinsong Li

EXPLORATION ON LOW-CARBON TRAVEL AND ESTABLISHMENT OF LOW-CARBON TOURIST ATTRACTIONS ...... 117 Mintian Li, Shiying Yang

FROM SHEN CONGWEN’S WORK “XIAO XIAO” TO UNSCRAMBLE THE CORE VALUE OF AND LITERATURE...... 122 Xinyan Li

ERP-BASED BUSINESS ACCOUNTING AND FINANCE MANAGEMENT...... 126 Qian Liu

STUDY ON INTERNAL CONTROL CONSTRUCTION OF ENTERPRISE ACCOUNTING ...... 130 Qian Liu

STUDY ON PUBLIC SERVICE FUNCTION OF COMPETITIVE SPORTS IN AND IMPLEMENTATION PATH ...... 134 Ronghua Liu

AN ANALYSIS OF GENTLEMEN AND FIGHTER OF BRITISH AND AMERICAN LITERATURE IN THE LITERARY WORKS ...... 139 Rui Liu, Liping Tian

RESEARCH ON CHINESE NATIONAL MUSIC BASED ON THE PERSPECTIVE OF MUSICAL ANTHROPOLOGY ...... 143 Xiaoyan Liu

INTERNATIONAL LOGISTICS DEVELOPMENT UNDER ECONOMIC BACKGROUND OF NEW SILK ROAD ...... 147 Ning Luo

EFFECTIVE WAY AND METHOD OF EDUCATION THROUGH UNIVERSITY-ENTERPRISE COOPERATION BASED ON UNIVERSITY-ENTERPRISE BENEFIT COMMUNITY ...... 152 Zhaonan Mu

STUDY ON PROBLEMS IN INTERNAL CONTROL OF CHINESE ACCOUNTING FIRMS AND CORRESPONDING COUNTERMEASURES ...... 157 Shuhui Qi

ANALYSIS OF INNOVATION OF FOOD MACHINERY TECHNOLOGY...... 161 Huanxia Shao

RESEARCH ON COUPLING OF FINANCIAL INNOVATION AND TECHNOLOGY INNOVATION IN PROVINCE...... 165 Shuangsheng Shen, Lina Zhao, Jia

DEVELOPMENT AND INFLUENCE OF CHINESE COPPER SHANG CULTURE ON COPPER INSTRUMENT ...... 172 Zilong Song

THE FEASIBILITY OF INFILTRATION AND METHOD OF CHINESE NATIONAL MUSIC IN PIANO TEACHING...... 177 Jun Su

STUDY ON NEW RURAL ECOLOGICAL ENVIRONMENT CONSTRUCTION AND SUSTAINABLE ECONOMIC DEVELOPMENT IN ...... 181 Hong Suo, Xiaojun Gan

PROMOTION MECHANISM OF GANPO LOCAL CULTURE’S “GOING-OUT” STRATEGY...... 186 Pingrong Tu, Suqin Zhou

THOUGHTS AND COUNTERMEASURES FOR NINGBO CONSTRUCTING INTERNATIONAL BULK COMMODITY SPOT TRANSACTION MARKET ...... 191 Changqiu Wang

COMPARISON OF SIMILARITIES AND DIFFERENCES BETWEEN TWO FORUMS OF ART AND LITERATURE ...... 196 Kaili Wang

STUDY ON DEVELOPMENT OF AVIATION LOGISTICS INDUSTRY IN CHINA ...... 201 Hui Wang

SURVEY ON THE STRUCTURE OF CITY WALL COMPREHENSIVE LANDSCAPE SYSTEM BASED ON THE PRINCIPLE OF “AUTHENTICITY” AND “INTEGRITY”-TAKE THE XI’AN CITY WALL AS AN EXAMPLE ...... 205 Yifei Wang

RESEARCH ON CONSTRUCTION OF INTERNATIONAL LOGISTICS CENTER RELYING ON SILK ROAD ECONOMIC BELT...... 211 Yuqin Wang

INTERPRETATION ON CHINESE LINGUISTICS FROM THE LANGUAGE SKILLS OF A DREAM IN RED MANSIONS...... 216 Yueping Wang

RESEARCH ON INFLUENCE OF SUMSUNG PROJECT ON THE INTERNATIONAL LOGISTICS DEVELOPMENT OF SHAANXI PROVINCE ...... 220 Dehong Xu

ANALYSIS ON THE PROBLEMS EXISTING IN THE DEVELOPMENT OF CURRENT RELIGIOUS CHARITIES OF OUR COUNTRY ...... 225 Shuhua Xu

RESEARCH ON THE LITERATURE TEACHING AND LITERATURE EDUCATION UNDER THE EXAM-ORIENTED ENVIRONMENT...... 229 Wei Xu

REFLECTION ON CRUCIAL ISSUES IN ENTERPRISE OPERATION MANAGEMENT...... 233 Jiangai Xue

STUDY ON APPLICATION OF PIANO DUET IN PIANO TEACHING ...... 238 Nan Yan

SENTENCE STRUCTURE BALANCE IN ENGLISH TRANSLATION OF CHINESE ...... 242 Zhuosheng Yang

ANALYSIS OF HOTEL MANAGEMENT PROBLEMS AND COUNTERMEASURES BASED ON CONSUMPTION CYCLE...... 246 Shiying Yang, Mintian Li

ON KNOWLEDGE-ACTION SCHOOL-ENTERPRISE COOPERATION NEW MODE ...... 250 Hang Yuan

SEEKING GROWTH IN SOLITUDE JOURNEY - ON THOMAS WOLFE ANGEL, LOOK HOMEWARD...... 254 Guiying Zang, Hong Yang, Junyan Cai

STUDY ON THE CATCHER IN THE RYE FROM THE PERSPECTIVE OF JEWISH CULTURE ...... 258 Caiyun Zhang

RESEARCH ON THE WORKING STATUS OF PARTY MEMBER SUPERVISOR FUNCTION FROM THE PERSPECTIVE OF WHOLE STAFF EDUCATION ...... 262 Kehan Zhang

TEACHING RESEARCH IN PROBABILITY THEORY AND MATHEMATICAL STATISTICS MODELING IDEA...... 268 Li Zhang

CHARACTERISTIC OF THE NAMING OF HOTELS IN TENGCHONG HESHUN ANCIENT TOWN ...... 273 Meian Zhang

STUDY ON COURSE TEACHING OF FINANCE BASED ON CASE TEACHING METHOD ...... 278 Ping Zhang

BRIEF DISCUSSION ON THE QUALITY OF SECRETARIAL CLERK OF PARTY AND GOVERNMENT OFFICES IN VOCATIONAL COLLEGES ...... 282 Shengxuan Zhang

STUDY ON ROOT CAUSES AND COUNTERMEASURES FOR THE WEAKENING CREDIBILITY OF LOCAL GOVERNMENT IN CHINA ...... 287 Xiaoli Zhang

CAPITAL, CULTURE AND URBANIZATION - ANALYSIS OF CULTURE URBANIZATION BASED ON PERSPECTIVE OF MARX AND ENGELS...... 292 Xuechang Zhang

ON INTEGRATED TEACHING OF HOTEL MANAGEMENT SPECIALTY...... 296 Zhi Zhang

INFLUENCING FACTORS AND COUNTERMEASURE ANALYSIS OF AUTONOMOUS LEARNING OF COLLEGE STUDENTS' ENGLISH CURRICULUMS...... 300 Jinzhu Zhao

ENLIGHTENMENT OF SECOND LANGUAGE ACQUISITION FROM LANGUAGE THINKING IN ENGLISH TEACHING...... 305 Yanmei Zhao

PHYSICAL EDUCATION REFORM IN HIGHER VOCATIONAL COLLEGE BASED ON THE TOP-DOWN DESIGN...... 310 Jun Zheng

METHOD ANALYSIS OF APPLICATION FOR INTEGRATED MULTIPLE INTELLIGENCES THEORY TO CULTIVATE ENGLISH LEARNING STRATEGIES ...... 315 Yun Zhou

ANALYSIS OF THE ARTISTIC LANGUAGE IN ENGLISH LITERARY TRANSLATION ...... 319 Li Zhu

EXPLORATION ON THE FEASIBILITY OF OPENING ART PRACTICE COURSE IN DANCE MAJOR OF COLLEGES AND UNIVERSITIES ...... 323 Ying Hui

EXPLORATION ON THE MANAGEMENT MODEL AND LEAN PRODUCTION OF TRADITIONAL MANUFACTURING ENTERPRISE ...... 327 Jin Li

IMITATES AND SURPASSES: INTERTEXTUAL READING OF A CHILD WHO SELLS HIS SMILE ...... 332 Min Li

STUDY OF STATUS QUO AND COUNTERMEASURES OF FOREIGN COLLEGE STUDENTS ' MENTAL HEALTH...... 336 Qi Fu

A RESEARCH ON IMPROVING THE COMPETIVENESS OF GRAIN AND COOKING OIL PROCESSING ENTERPRISES...... 340 Haijuan Tian

DISCUSSION ON THE PROTECTION AND PROBLEM OF COMPUTER NETWORK SECURITY ...... 344 Biao Wan

STUDY OF ENGLISH INTERVENING BILINGUAL TEACHING MODEL IN EARLY CHILDHOOD EDUCATION...... 348 Xiuling Liu

PROMOTING LOCAL ECONOMY DEVELOPMENT WITH INTEGRATION OF CULTURE AND TOURISM ...... 352 Shuhui Ren

THE INTELLECTUAL PROPERTY PROTECTION OF INTANGIBLE CULTURAL HERITAGE...... 356 Xiaosu Xing

EXPLORATION ON CULTIVATING ETHNIC MINORITY TALENTS IN WESTERN UNIVERSITIES...... 361 Yanling Zheng

STUDY ON ONLINE SHOPPING RIGHTS PROTECTION FROM PERSPECTIVE OF IMPAIRMENT OF ONLINE SHOPPING RIGHTS AND INTERESTS OF COLLEGE STUDENTS...... 366 Cuifen Huang

STUDY OF THE CULTIVATION OF PRESCHOOL TEACHERS ...... 370 Bo Gan

ANALYSIS OF THE DEVELOPMENT OF CARBON FINANCE IN COMMERCIAL BANKS IN ERA OF LOW CARBON ECONOMY ...... 375 Huiqing Gao, Ming Lei

COLLEGE ENGLISH-MAJOR TEACHING BASED ON SERVICE-ORIENTED TEACHING MODE...... 379 Xiaogong Li, Jiali Yuan

CLOTHING ENTERPRISE MARKETING CHANNEL RESEARCH BASED ON THE ANGLE OF INTERNET MARKETING ...... 383 Jing Lou

RESEARCH ON PHOTOGRAPHY TEACHING BASED ON THE DIGITAL AGE ...... 388 Yingchun An

DISCUSSION ON THE RESTRICTION FACTORS OF ECONOMIC MATHEMATICS AND THE RESOLUTION STRATEGIES ...... 392 Qinghua Li

ANALYSIS OF MODERN ENTERPRISE EMPLOYEE CAREER DEVELOPMENT MODE INNOVATION...... 396 Liqiong Wang

JAPAN'S ELECTRICITY TRADE LOGISTICS PATTERNS FOR OUR REFERENCE ...... 401 Shuyuan Wang

INNOVATION STRATEGY RESEARCH OF SHAANXI PEOPLE'S LIVELIHOOD ...... 405 Yanxue Wang

APPLICATION RESEARCH ON CHINESE HISTORY OF LITERATURE LANGUAGE MEDIUM...... 410 Yunjiang Wang

RESEARCH ON CROSS-BORDER COOPERATION OF MAJOR ALONG-BORDER PORTS IN NORTHEAST CHINA...... 414 Lingyan Li

THE APPLICATION OF MICRO LESSON IN COLLEGE CHINESE TEACHING...... 419 Guangcai Zhang

STUDY ON THE ACQUISITION ANALYSIS OF CORRECTIVE FEEDBACK IN CHINESE CLASSROOM INTERACTION ...... 424 Xuehui Wu

STUDY ON THE DUAL READER STRUCTURE OF CHILDREN LITERATURE AND ITS INFLUENCE ON CREATION ...... 429 Hong Jin

INNOVATION RESEARCH ON THE PROFESSIONAL PLANNING AND ITS TRAINING MODE ABOUT THE VOCATIONAL ACADEMY STUDENTS BASED ON THE HUMAN ORIENTED PERSPECTIVE ...... 434 Xiaobing Liu

EXPLORATION ON OPTIMIZATION OF COLLEGE STUDENTS’ EMPLOYMENT GUIDANCE COURSE FROM THE PERSPECTIVE OF MOOC ...... 439 Xiaohe Xu, Yunchang Zhao, Guiyu Zhao

INVESTIGATION ON AUTONOMOUS LEARNING USING NETWORK RESOURCES OF LOGISTICS STUDENTS ———TAKING QINGDAO HUANGHAI UNIVERSITIES AS AN EXAMPLE ...... 444 Hong Wang, Fuhui Jing, Lina Chang

THE IMPORTANCE OF ENGINEERING COST CONTROL IN COMPLETION SETTLEMENT AUDITING PHASE ...... 449 Zhiying Xie, Qian Zhang

APPLICATION OF MATLAB IN CONTROL THEORY TEACHING...... 453 Jin Zhou

CHANGING IDEAS AND PROMOTING THE TRANSFORMATIONAL DEVELOPMENT OF LOCAL UNDERGRADUATE COLLEGES AND UNIVERSITIES...... 457 Feng Gao, Qingling Qu

PRIVACY PROTECTION IN ONLINE SOCIAL NETWORK IN THE CONTEXT OF BIG DATA...... 461 Pingshui Wang, Zecheng Wang, Tao Chen

A STUDY ON CONSTRUCTING INTERNAL TEACHING QUALITY MONITORING AND SECURITY SYSTEM IN COLLEGES AND UNIVERSITIES ...... 466 Shu Liu, Qinghong Qu

THE RELATIONSHIP BETWEEN RIGHTEOUSNESS AND DISEASE ...... 471 Jianzhong Sun, Jiaojiao Jia, Mingsan Miao

DYNAMIC PRICING STRATEGY BASED ON THE COMPETITORS-REFERENCED FOR FRESH GOODS IN E-COMMERCE...... 478 Lina Chang, Fuhui Jing, Hong Wang

THE AGGLOMERATION CHARACTERISTICS OF BLUE ECONOMIC ZONE OF PENINSULA ...... 484 Fuhui Jing, Lina Chang, Hong Wang

THE ANALYSIS OF THE EFFECT OF JOB-HOPPING FROM THE ANGLE OF ETHICS...... 489 Yujie Hou, Hui Zhu, Longji Wei

THE OBSERVANCE AND NON-OBSERVANCE OF COOPERATIVE PRINCIPLE IN ENGLISH ADVERTISEMENTS...... 493 Yanye Li

THE CHARACTERISTICS AND PRACTICES OF WEST POINT IN REAL-COMBAT TEACHING ...... 497 Guansong Li

THE INFLUENCE OF ELECTRONIC CUSTOMER TO CUSTOMER INTERACTION ON CUSTOMER LOYALTY...... 502 Jing Xue, Wei Xue

RESEARCH ON THE CONSUMER MARKET OF COLLEGE STUDENTS IN HEBEI PROVINCE ...... 507 Hang Zhang, Yanting Ren

STUDY ON OPTIMIZING THE ENVIRONMENT OF COLLEGE STUDENTS’ SELF EMPLOYMENT...... 511 Chunyan Jiang

ANALYSIS OF INFLUENCE FACTORS OF LARGE-SCALE WIND POWER CONSUMPTION BENEFIT DURING MARKET TRANSITION PERIOD ...... 515 Qingshan Zhao, Xiaojun Li, Zhong Fang, Wenjun Gong, Zhongming Zhang, Qiannan Fan, Zhuhan Long

STUDY ON THE DIRECT TRADING MECHANISM OF LARGE USER PROMOTING RENEWABLE ENERGY CONSUMPTION IN ...... 521 Qingshan Zhao, Xiaojun Li, Zhong Fang, Wenjun Gong, Zhongming Zhang, Ming Zeng, Lihua Wang, Shicheng Wang

STUDY OF ENGLISH TEACHERS IN VOCATIONAL COLLEGES’ PROFESSIONAL DEVELOPMENT INNOVATION...... 526 Xiuning Yang

EMPIRICAL RESEARCH ABOUT EFFECT OF ECONOMIC GROWTH ON EMPLOYMENT BASED ON HANGZHOU CITY ...... 530 Rong Li

TECHNICAL RISK EVALUATION ON EQUIPMENT DEVELOPMENT BASED ON RISK CONDUCTION ...... 535 Bo Yuan, Ying Wang, Xue Yang, Yong Si

PROBLEMS AND SUGGESTIONS OF FOOD SAFETY LAW...... 543 Shuhan Qi

SUSTAINABILITY EVALUATION MODELS FOR SPECIFIC COUNTRIES ...... 547 Kaite Li

APPLICATION OF PEOPLE-ORIENTED THOUGHT IN IDEOLOGICAL AND POLITICAL EDUCATION WORK FOR COLLEGE STUDENTS ...... 551 Liyan Tu

INFLUENCE AND COUNTERMEASURE OF MICRO BLOG ON COLLEGE STUDENTS' IDEOLOGICAL AND POLITICAL EDUCATION ...... 555 Liyan Tu

ONLINE CUSTOMER VIEW: POSITIVE EFFECT OF CONSUMER COMPLAINT IN DOMESTIC APPLIANCE PURCHASE...... 560 Jiacan Wu, Ying Tao, Wei Zhang, Mingfeng Wang

DISCUSSION ON THE MODELING LANGUAGE IN DECORATIVE PAINTING TEACHING...... 567 Qunying Li

INNOVATION AND DEVELOPMENT:THE APPLICATION OF BIG DATA TO THE WORK OF UNIVERSITY MORAL AND POLITICAL EDUCATION ...... 571 Liang Xu, Junqi Wang

SURVEY OF BIG DATA MANAGEMENT AND ANALYSIS IN ANTI-TERRORIST MORAL EDUCATION...... 574 Ling Lu, Liang Xu

IMPLEMENTATION OF ENGLISH-CHINESE TRANSLATION BASED ON ANDROID OCR...... 577 Hao Rao, Yuman Lin, Xiaofeng Chen, Tianyu Liu

RESEARCH ON HUMAN RESOURCE OUTSOURCING DECISION MODEL OF SMALL AND MEDIUM SIZED ENTERPRISES ...... 581 Xiaobo Huang, Xiao Gao, Jie Min, Ying Wang, Yuguang Zheng

STUDY ON PARTICIPATION SERVICE OF COST CONSULTING ENTERPRISES BASED ON PRINCIPAL AGENT THEORY...... 587 Yanran Wang, Cheng Yi, Chunlin Sun

THE INVESTIGATION AND ANALYSIS ON THE LIFE-SPAN OF RESIDENTIAL BUILDINGS...... 591 Haoran Ran

CARBON EMISSIONS AND ECONOMIC DEVELOPMENT IN TRANSPORT INDUSTRY——AN EMPIRICAL RESEARCH BASED ON DECOUPLING THEORY AND STRUCTURE DECOMPOSITION MODEL ...... 596 Shiqing Zhang, Wenlong Zheng, Jianwei Wang

INTRODUCING 3D MODEL SEARCH INTO CASE STUDY LIBRARY MANAGEMENT FOR ENGINEERING EDUCATION ...... 600 Jiale Wang, Yang Liu, Yin Jun

AN EMPIRICAL STUDY ON THE FUNCTION OF E-COMMERCE TO CHINA’S RESTRUCTURING OF FOREIGN TRADE ...... 606 Xinying Liu, Wenwen Liu

RESEARCH ON THE APPLICATION OF NEW MEDIA IN THE DESIGN OF ENGLISH WRITING PROGRAM...... 611 Tian’E Huang, Sumin Ma

STUDY OF THE KNOWLEDGE-INTERNALIZED MECHANISM IN COLLEGE ENGLISH FLIPPED TEACHING ...... 616 Shaoyu Hu, Lingyu Liu

A PRELIMINARY STUDY ON THE COURSE SYSTEM OF FLIGHT PRINCIPLE NUMERICAL EXPERIMENT ...... 621 Guangxu Ren, Xiujuan Liu, Tieyu Hu

ENVIRONMENTAL ART PROFESSIONAL TEACHING REFORM OF LANDSCAPE DESIGN ...... 625 Chunyan Shi

THE DIVERSIFICATION OF TEACHING PATTERN FOR THE LANDSCAPE DESIGN RESEARCH...... 633 Huiping Zhang

RESEARCH ON TEACHING REFORM AND EXQUISITE COURSE CONSTRUCTION OF LANDSCAPE ECOLOGY...... 641 Lin Li

NEW VIEWPOINTS OF INDOOR DISPLAY ORIENTED ENVIRONMENT ART TEACHING ...... 651 Jianwei Ban

ADJUSTMENT AND OPTIMIZATION FOR COLLEGE DISCIPLINE STRUCTURE AND ANALYSIS ON ISSUES OF DISCIPLINE MANAGEMENT SYSTEM INNOVATION...... 659 Haifeng Tan, Guang Yang, Tianwen Luo, Dejun Li

RESEARCH ON CURRENT STATUS OF LBS INDUSTRY DEVELOPMENT IN ...... 665 Qiong Wu, Nanxin Li, Ru Liu

INTERACTIVE READING MODEL AND COLLEGE ENGLISH READING...... 670 Bo Fu

PRINCIPAL COMPONENT ANALYSIS AND CLUSTER ANALYSIS APPLICATION IN PROVINCIAL CAPITAL CITY OF CHINA ECONOMIC RESEARCH...... 674 Zhuoshi Li, Min Fu, Yu Zhang, Shang Gao

REVOLUTION OF THE NEW ENVIRONMENT OF THE TEACHERS’ PROFESSIONAL DEVELOPMENT UNDER THE BACKGROUND OF THE INTELLIGENT LEARNING...... 678 Li Shan, Weixin Hou, Zhizhong Zhang

THE CONSTRUCTION OF THE TEACHING SYSTEM OF PROGRESSIVE PRACTICE BASED ON THE CONCEPT OF ENGINEERING ...... 683 Yan Bai, Wengang Zheng, Liang Wei

INVESTIGATION RESEARCH ON THE NEW RURAL COOPERATIVE MEDICAL CARE SECURITY SYSTEM ...... 689 Jinting Wu, Jiapeng Liu, Jianpeng Xie, Qianghui Ying, Huanhuan Shao, Hao Zhou

REVIEW ON MIDDLE MANAGERS’ PERFORMANCE APPRAISAL ...... 695 Junying Jia, Jianxin Shi

ANALYSIS ON PROBLEMS OF TEXTILE AND GARMENT TRADE BETWEEN CHINA AND ASEAN ...... 701 Jinqiu Wu, Tao Ma

APPLICATION OF ONE KIND OF TRAINING EQUIPMENT IN MAINTENANCE TEACHING...... 706 Kan Liu, Xinxin Tian, Yuan Lin

RESEARCH-DRIVEN PRACTICE TEACHING REFORM OF AUTOMATION PROFESSIONAL OF ENGINEERING COLLEGES ...... 711 Yihua Liu, Guangzhou Zhao

INNOVATION RESEARCH OF INTERNET FINANCIAL MODEL ...... 715 Kailiang Wang, Hui Qin

RESEARCH ON THE COORDINATION DEVELOPMENT OF MONEY MARKET AND CAPITAL MARKET IN CHINA...... 720 Nanxi He, Ruoyi Zhao

DISCUSSION ON CUSTOMER EXPERIENCE MODEL OF B2C E-COMMERCE LOGISTICS ENTERPRISES BASED ON TAM MODEL ...... 725 Yilei Pei, Wanxin Xue, Dandan Li, Yong Su

PART 2

EXTREME VALUE SCENARIO TREE GENERATION APPROACHES ...... 731 Li Yang, Weize Wang

STUDY ON CULTURAL DIFFERENCE AND INTEGRATION IN THE PROCESS OF LOCALIZATION OF TRANSLATIONAL ENTERPRISE...... 736 Xiao Wu, Haiming Li

EXPLORATION AND PRACTICE ON CREATIVE TEACHING MODEL ABOUT ENVIRONMENTAL PROTECTION OF PULP AND PAPERMAKING COURSE ...... 742 Xiaofeng Xie, Ronggang Li

RESEARCH ON EVALUATION OF CUSTOMER EXPERIENCE OF B2C E-COMMERCE LOGISTICS ENTERPRISES...... 747 Yilei Pei, Wanxin Xue, Dandan Li, Yong Su

ANALYSIS OF CARBON EMISSION EFFICIENCY FOR THE ...... 753 Dun-Yong Yu, Xue-Hua Zhang

RESEARCH ON THE ISSUE OF EDUCATION OF IDEALITY AND FAITH FOR CONTEMPORARY COLLEGE STUDENTS...... 759 Lidong Sun, Si Wu

EMPIRICAL EXPLORATION OF THE TIME INTERVAL DISTRIBUTION OF TERRORISM EVENTS IN SEVERAL ASIA COUNTRIES ...... 764 Junfang Zhu, Beilei Tong, Peijie Ma

N-GRAM AND SIMILARITY – BASED DISCOVERY OF RESEARCH METHODOLOGIES, FOCUSES AND TRENDS IN SUPPLY CHAIN MANAGEMENT ...... 768 Shesen Guo, Ganzhou Zhang, Yufei Guo

APPLICATION OF RISK FACTOR ANALYSIS METHOD IN BID QUOTATION...... 774 Ji-Feng Zuo, Xue-Chang Wang, Xue-Fei Li

RESEARCHING ON REAL-TIME TRANSMISSION MULTIMEDIA IMAGE IN NETWORK TEACHING ...... 778 Hua Ju

A METHOD FOR EVALUATING THE ABILITY OF THE PLAYERS...... 783 Zonghan Li

RESEARCH ON HIGHER MATHEMATICS TEACHING BASED ON COMPUTER...... 790 Zhonghua Liu

THE RECONSTRUCTION OF ECONOMIC LAW SYSTEM BASED ON THE NETWORK GAME THEORY...... 797 Yipin Lv

THE STRATEGY AND PRACTICE ON PROMOTING THE APPLICATION OF HIGHER VOCATIONAL TEACHING RESOURCES DATABASE UNDER BIG DATA ENVIRONMENT...... 807 Liangtian Li

THE APPLICATION OF READABILITY FORMULAS FOR THE TIBETAN TEACHING TEXTBOOKS...... 812 Ruosong Zho, Zhijuan Wang

INFLUENCE OF SOCIAL EXPOSURE ON EATING-RELATED HEART RATE CHANGES ...... 818 Jian Zeng, Wanhui Wen, Mingui Sun, Wenyan Jia

CLOUD EDUCATION SURVEY ...... 823 Kefei Cheng, Dan Xiao

NON-LINEAR ANALYSIS: MUSIC AND HUMAN EMOTIONS ...... 829 Juan He, Guangyuan Liu, Wanhui Wen, Min Peng

RESEARCH ON THE TEACHING WEBSITE OF TCM ENGLISH ...... 836 Yan-Xia Wu, Qi-Jun Hu

CHINESE MICRO-BLOG SENTIMENT ANALYSIS BASED ON SVM AND COMPLEX PHRASING ...... 841 Fuping Yang, Zhiyong Huang

THE IMPACT OF CULTIVATING UNDERGRADUATE COMPUTING THINKING ABILITY ON COMPUTER COURSE TEACHING AND LEARNING ...... 847 Qian Feng

THE GUIDING ROLE OF MAO ZEDONG'S HUMANISTIC THOUGHTS IN COLLEGE EDUCATION MANAGEMENT...... 851 Xianwei Yan, Zhongyue Hu

COLLEGE STUDENTS’ IDEOLOGICAL AND POLITICAL EDUCATION PROBLEM ANALYSIS BASED ON MICRO CULTURE BACKGROUND...... 855 Xianwei Yan, Zhongyue Hu

OBSTETRICS AND GYNECOLOGY PATIENTS POSTOPERATIVE PAIN EFFECT ASSESSMENT BY COMPREHENSIVE NURSING INTERVENTION...... 859 Yan Zhou

THE OPTIMIZED ANALYSIS ON THE PROCESS OF PROJECT MANAGEMENT ...... 863 Anrong Yang

THE APPLICATION OF "NEWS TEACHING MODE" IN IDEOLOGICAL AND POLITICAL THEORY COURSE TEACHING IN COLLEGE...... 869 Xiaofei Wang

HERITAGE AND DEVELOPMENT OF NATIONAL CULTURE IN MUSIC TEACHING ...... 873 Jihong Han

MOIST LIFE: ARTISTIC TEACHING APPROACH OF MUSIC CULTURE ...... 877 Chao Liu

SOME ADVICE ON TOURISM MANAGEMENT SYSTEM REFORM ...... 881 Ying Zhao, Xiaodong Zhong

EDUCATION AS FOUNDATION, MORAL EDUCATION FIRST---- SEVERAL TRIALS IN MORAL EDUCATION IN IDEOLOGICAL AND POLITICAL EDUCATION TEACHING ...... 885 Fuchao Tong

SECOND LANGUAGE ACQUISITION FEATURE EXPLORATION BASED ON AFFORDANCE THEORY...... 889 Yan Sun

THE EVALUATION ANALYSIS OF ONLINE HOTEL BOOKING ...... 893 Chen Guo

THE CONSTRUCTION OF PRE-SERVICE TEACHER EDUCATION SYSTEM BASED ON THE CONCEPT OF GENDER EQUALITY ANALYSIS ...... 899 Liping Zhang

THE PROMOTION OF NEWS EDITING QUALITY BASED ON THE COMBINATION OF TRADITIONAL MEDIA AND NEW MEDIA ...... 903 Wenzhi Huang, Junpo Li

SAND PLAY THERAPY APPLICATION EFFECT BASED ON EXAMPLES IN COLLEGE STUDENTS' PSYCHOLOGICAL HEALTH EDUCATION...... 907 Tao Feng

REALIZATION APPROACH OF ENGLISH INFORMATIONIZATION TEACHING IN HIGHER VOCATIONAL EDUCATION...... 911 Chunyi Li

THE IMPRESSIONISTIC EXPRESSION TECHNIQUE IN SHAKESPEARE'S COMEDY "MUCH ADO ABOUT NOTHING"...... 915 Hao Yan

ON THE IMPLEMENTATION OF RURAL ECOLOGICAL TOURISM COMMUNITY PARTICIPATION MODE IN OUR COUNTRY ...... 918 Dan Yang

COMPLEX CULTURAL HERITAGE TOURISM PRODUCT DEVELOPMENT...... 923 Ruomu Peng

POSITIVE PSYCHOLOGY IN TOURISM...... 927 Dan Cao

STUDY ON THE DAILY EXCHANGE RATE MOVEMENT BASED ON THE MODEL OF BROWNIAN MOTION ...... 931 Jianguo Zhou, Wei Liu

HIGHER VOCATIONAL COLLEGE STUDENTS' PUBLIC SPIRIT CULTIVATION COUNTERMEASURE RESEARCH IN "INTERNET +" ERA ...... 937 Hongying Wu

THE CONSTRUCTION OF FEMALE COLLEGE STUDENTS DEVELOPMENTAL MORAL EDUCATION SYSTEM ...... 941 Liping Zhang

INFLUENCE OF BRAND EQUITY RELEVANCE BASED ON MARKETING ...... 945 Wei Du

THE APPLICATION OF ROLE EXPERIENCE TEACHING MODEL IN THE TRAINING OF PRESCHOOL EDUCATION...... 952 Hong Lin

STUDY ON THE ADJUSTMENTS OF BIRTH CONTROL POLICY ON POPULATION ...... 957 Shan Lu, Cheng Wang

ANALYSIS OF TEACHING MODEL OF THE MATHEMATIC COURSE INNOVATION IN HIGHER VOCATIONAL COLLEGE...... 962 Ying Wei

COMPARATIVE ANALYSIS OF RESIDENTIAL BUILDING 75% ENERGY EFFICIENCY DESIGN STANDARDS OF SHANDONG PROVINCE AND GERMANY BUILDING ENERGY EFFICIENCY STANDARDS ...... 967 Zhen Li, Jinlei Shi

REVIEW AND ANALYSIS ON FOREIGN AND DOMESTIC STANDARDS ON BUILDING EXTERNAL ENVELOPE OVERALL AIR TIGHTNESS...... 973 Zhao Wang, Zhen Li, Jinglei Shi, Di Li, Linbin Wei

THEORETICAL BASIS ON ENGLISH TRANSLATION FOR CHINESE CULTURAL CLASSICS...... 978 Fenghua Li

CURRENT SITUATION AND RESULTS ON ENGLISH TRANSLATION RESEARCH FOR CHINESE CULTURAL CLASSICS...... 984 Fenghua Li

APPLICATION OF MOBILE LEARNING IN COLLEGE ENGLISH TEACHING...... 991 Xiuhuan Ma

FEASIBILITY AND IMPLEMENTATION APPROACH ON INTRODUCTION OF RECESSIVE EDUCATION IN CHILDREN'S SPORTS ACTIVITIES ...... 997 Fei Wang, Ying Zhang

RESEARCH ON THE APPLICATION OF "ONLINE AND OFFLINE" COLLABORATIVE COMPLEMENTARY MODEL IN PROGRAMMING DESIGN COURSES ...... 1003 Lishuang Zhao, Heng Chen

FRAMEWORK STRUCTURE ON PERSONNEL TRAINING MODE FOR TOURISM MANAGEMENT MAJOR OF MIDDLE VOCATIONAL UNDERGRADUATE ...... 1009 Hongyan Liu

INFLUENCE OF MULTIPLE CULTURES ON COLLEGE STUDENTS' SOCIALIST CORE VALUES EDUCATION...... 1015 Minghui Li

CORE VALUES EDUCATION OF FOREIGN STUDENTS AND ITS EXPERIENCE REVELATION ...... 1021 Minghui Li

DATA ACCESS ON TOURISM RESOURCES MANAGEMENT SYSTEM BASED ON SPRING JDBC...... 1027 Jifu Tong

TRAINING STRATEGY ON INTERCULTURAL COMMUNICATIVE COMPETENCE IN ENGLISH TEACHING ...... 1033 Chuang Ding

MANIFESTATION OF PRAGMATIC FAILURE IN INTERCULTURAL COMMUNICATION...... 1039 Yongchang Ren, Yanming Li, Qiao Wang

RESEARCH ON QUALITY MONITORING SYSTEM OF PRACTICAL TEACHING FOR MIDDLE VOCATIONAL UNDERGRADUATE...... 1045 Haitao Sun

ANALYSIS ON DEVELOPMENT STATUS AND EXISTING PROBLEMS FOR GOVERNMENT MICRO BLOG ...... 1051 Yuqiang Yang, Jiawei Zhao, Baodong Yu, Hang Wang

RELATED CONCEPTS AND BASIC THEORY ON GOVERNMENT MICRO BLOG MANAGEMENT...... 1057 Yuqiang Yang, Baodong Yu, Jiawei Zhao, Houhua Shen

CONSTRUCTION ON NETWORK RESOURCES OF IDEOLOGICAL AND POLITICAL EDUCATION FOR UNIVERSITY...... 1063 Lihui Li

RESEARCH LITERATURE REVIEW ON WESTERN FEMINIST LITERARY CRITICISM...... 1069 Tingting Zhang

CONSTRUCTION ON NETWORK TEACHING RESOURCES FOR CHINESE INTERNATIONAL EDUCATION SPECIALTY ...... 1075 Hong Zhou

RESEARCH STATUS AND SIGNIFICANCE OF EMERGENCY DISPOSAL DECISION-MAKING FOR URBAN WATER SUPPLY PIPE NETWORK ...... 1080 Yanchun Liu, Heng Chen, Ying Zhao

MAIN SCHOOLS AND ITS VIEWPOINT ON WESTERN FEMINIST LITERARY CRITICISM...... 1087 Tingting Zhang

CONSTRUCTION OF NETWORK BEHAVIOR ANALYSIS SYSTEM OF MOBILE USER BASED ON BIG DATA TECHNOLOGY...... 1093 Haiyan Luo, Tao Yang, Qiong Wu

ACTION RESEARCH ON SENSORY INTEGRATION TRAINING INTEGRATED INTO CHILDREN'S SPORTS ACTIVITIES...... 1099 Ying Zhang, Fei Wang, Jun Yang

REQUIREMENT ANALYSIS ON NETWORK TEACHING MANAGEMENT SYSTEM ...... 1105 Zhe Li, Hang Wang

DATABASE DESIGN ON TEACHING MANAGEMENT SYSTEM BASED ON SQL SERVER...... 1110 Zhe Li, Houhua Shen

INTERCULTURAL COMMUNICATIVE COMPETENCE CULTIVATION IN ENGLISH AND AMERICAN LITERATURE TEACHING ...... 1115 Yan Liu

CONSTRUCTION ON COLLEGE ENGLISH MOBILE LEARNING RESOURCES...... 1121 Shaojie Wang

PREVENTIVE STRATEGIES ON PRAGMATIC FAILURE IN INTERCULTURAL COMMUNICATION ...... 1127 Rui Li, Yanming Li

RELATIONSHIP OF MARXISM IN CHINA AND CHINESE TRADITIONAL CULTURE ...... 1133 Lixin Chen

FUNCTIONAL DESIGN OF ENGLISH ONLINE EXAMINATION SYSTEM BASED ON ASP TECHNOLOGY ...... 1140 Cong Yan

REQUIREMENT ANALYSIS OF SECURITY CT CENTER AFTER-SALES SERVICE SYSTEM...... 1145 Yongchang Ren, Yongzhe Ma, Chengwei Wu

SECURITY CT AFTER-SALES SERVICE SYSTEM DESIGN BASED ON SSI FRAMEWORK...... 1150 Yongchang Ren, Yongzhe Ma, Jiahui Wang

AN EMPIRICAL STUDY ON VOCABULARY LEARNING STRATEGY FOR NON-ENGLISH MAJORS BASED ON CATEGORY RELATED THEORIES...... 1156 Hanhan Cheng

RESEARCH ON INNOVATION MODEL OF CULTIVATION OF THE PROFESSIONAL JUDGMENT ABILITY OF ACCOUNTING MAJOR STUDENTS ...... 1160 Jun Feng

AN EMPIRICAL STUDY ON NON-ENGLISH MAJORS’ ENGLISH LEARNING MOTIVATION UNDER LEVEL-BASED ENGLISH TEACHING ...... 1165 Wei He

AN INVESTIGATION ON THE INFLUENCE OF TEACHERS’ FEEDBACK ON LEARNERS’ ANXIETY IN ENGLISH CLASSROOM...... 1169 Min Hua

RESEARCH AND INVESTIGATION ON ENGLISH TEACHERS’ FEEDBACK IN CLASSROOM AND ITS IMPACT ON COLLEGE LEARNERS ...... 1173 Yuhua Li

STUDY ON THE RELATIONSHIP BETWEEN METACOGNITIVE STRATEGIES AND ENGLISH READING ANXIETY FOR FASHION MAJORS ...... 1178 Chunyan Liao

EVALUATION ON CARRYING CAPACITY OF ECONOMIC, RESOURCES AND ENVIRONMENTAL BASED ON THE IMPROVED ENTROPY METHOD ...... 1183 Juan Luo, Qingyan He

A STUDY ON THE EFFECT OF TEACHER WRITTEN FEEDBACK ON COLLEGE STUDENTS’ REVISION OF WRITING ...... 1188 Rong Xiang

A SURVEY ON CHINESE NON-ENGLISH MAJORS’ INTERCULTURAL COMMUNICATION COMPETENCE FROM FOUR DIMENSIONS...... 1194 Lili Yang

A STUDY OF CLOTHING INDUSTRY INNOVATION AND DEVELOPMENT FROM THE PERSPECTIVE OF ECOLOGICAL DESIGN ...... 1199 Jun Yin

AN EMPIRICAL STUDY OF ENGLISH WRITING STRATEGIES USED BY NON-ENGLISH MAJORS ...... 1203 Hong Zhang

A CORPUS-BASED COMPARISON OF TERMS OF DRESS AND PERSONAL ADORNMENT IN HONG LOU MENG AND ITS ENGLISH VERSIONS...... 1209 Dan Zhou

RESEARCH ON CULTURE DIFFERENCES AND LANGUAGE TEACHING ...... 1214 Yushuang Zhu

STRATEGIES TO IMPROVE UNIVERSITY’S GOVERNING ABILITY BASED ON THE ORGANIZATIONAL STRUCTURE ...... 1219 Lin Lin

LEISURE SPORT INDUSTRY AND ECONOMIC DEVELOPMENT...... 1223 Minwei Deng

THE DESIGN AND IMPLEMENTATION OF THE MANAGEMENT SYSTEM OF EDUCATIONAL ADMINISTRATION EXPERIMENT ...... 1227 Jie Zhang, Wenyu Bian

A LITERATURE REVIEW ON THE SUPPLY CHAIN COORDINATION OF THE BUYBACK CONTRACT ...... 1230 Nan Zhang, Zong Fang Zhou

ON THE ECONOMIC OPERATION OF REGIONAL POWER GRID...... 1237 Ling Wang, Xuejun Gong

DISCUSSION ON HOW TO DO COMPENSATION MANAGEMENT OF ELECTRIC POWER ENTERPRISES ...... 1241 Xuejun Gong, Ling Wang

THE REFORM AND PRACTICE OF COMPUTER EXPERIMENTAL TEACHING MODEL...... 1245 Kai Zhang

RESEARCH ON TEACHING REFORM OF VIRTUAL SIMULATION COURSES BASED ON PROJECT ...... 1248 Shang Liu

RESEARCH ON INFLUENCE FACTORS OF ENTERPRISE M&A PAYMENT MODE SELECTION...... 1251 Qiuheng Tan

THINKING AND EXPLORATION IN PHOTOGRAPHIC PRACTICAL TEACHING ...... 1256 Ning Zhang, Feng Wang, Jia Meng

COURSE REFORM OF MOBILE DEVICE PROGRAMMING FOR INFORMATION MANAGEMENT AND INFORMATION SYSTEM...... 1260 Xiao Yang, Jing Yang

EXPLORATORY THINKING ON THE CONSTRUCTION OF INDEPENDENT COLLEGE FOREIGN LANGUAGE EDUCATION ...... 1265 Baohong Li

CONSTRUCTION IDEAS ON SIMULATION LABORATORY OF ENGINEERING MANAGEMENT...... 1269 Feng Wang, Ning Zhang, Jiaxiong Wu

THEORY AND PRACTICE OF MODELING AND SIMULATIONS IN PROGRAMS FOR ENGENEERING EDUCATION ...... 1273 Josef Sedivy

ELECTRONIC PRODUCT DESIGN AND PRODUCTION OF PROFESSIONAL BACKBONE TEACHERS AT THE PROVINCIAL LEVEL TRAINING PROGRAM DESIGN AND PRACTICE ...... 1279 Qiang Wang, Ling Huang

ENGLISH TEACHING METHOD BASED ON INTEREST ...... 1283 Yuehua Sang

THE THEORETICAL RESEARCH ON THE DISCIPLINE CONSTRUCTION OF PEDAGOGY ...... 1286 Peixia Chen

EMPIRICAL STUDY ON RETURNS, VOLATILITY AND INVESTOR SENTIMENT OF THE GROWTH ENTERPRISE MARKET IN CHINA...... 1290 Weili Xia, Linlin Guo

COCOMO II BASED PROJECT COST ESTIMATION AND CONTROL...... 1293 Aihua Ren, Yun Chen

RESEARCH ON INDUSTRIAL ECOLOGICAL SYSTEM BASED ON EMERGY ANALYSIS ...... 1300 Liming Xia, Xu Zhang, Jianchao Yang

HARM AND GOVERNANCE OF MOBILE PHONE DEPENDENCE OF COLLEGE STUDENTS...... 1304 Jiangfeng Li

STUDY ON THE RELATIONS BETWEEN BLOODSTAIN AGE ON THE COTTON FABRIC WITH COLOR AND COLOR DIFFERENCE...... 1307 Baozhong Sun, Yichao Cao, Kaijun Ma, Xuejun Zhao, Wei Zhang, Feng Ji

SAFETY EVALUATION ON INTERVENTIONAL TREATMENT FOR GYNECOLOGICAL DISEASE...... 1311 Yanli Lv

ANALYSIS AND RESEARCH ON COLOR SYSTEM OF ARCHITECTURE ...... 1315 Bo Liu

MANAGEMENT RESEARCH OF EMPLOYEE ENGAGEMENT BASED ON THE PSYCHOLOGICAL CONTRACT ...... 1319 Lan Zhu

RESEARCH ON THE DOCUMENTARIES AND CARVED INSCRIPTIONS TITLE IN CHINESE HISTORY...... 1324 Zhihua Xu

"LANGUAGE STONE" STUDY AND EVALUATION...... 1329 Zhihua Xu

THE NATIONALITY AND THE TIMES OF FRANZ DESIGN ...... 1335 Xiumei Wu

RESEARCH ON SYSTEM OF TEACHING EVALUATION OF THE MARITIME TEACHERS BASED ON AHP ...... 1341 Fanyi Kong, Yang Liu, Xin Liu, Xiuping Sui

STUDY ON ARCHITECTURAL SPACE ART DESIGN BASED ON EMOTIONAL NEEDS...... 1347 Fei Tang

THE STUDY ON GENERATING MECHANISM OF EMPLOYEE INVOLVEMENT IN LEAN PRODUCTION: AN APPLICATION OF THE THEORY OF PLANNED BEHAVIOR ...... 1351 Xizhen Gao, Yanjiao Han, Chaochao Liu

THE PSYCHOLOGICAL DEVELOPMENT FEATURES AND HEALTH MAINTAINANCE FOR MIDDLE SCHOOL STUDENTS...... 1355 Xuelian Lu

RESEARCH ON THE PRESENT SITUATION OF COORDINATED DEVELOPMENT AND THE INNOVATION PATH OF BEIJING--HEBEI INDUSTRY ...... 1358 Qingmin Yuan, Ai-Zhen Zhang

RESEARCH ON EVALUATION SYSTEM CONSTRUCTION AND EMPIRICAL ANALYSIS OF SELF-DEPENDENT INNOVATION DEMONSTRATION AREAS COMPETITIVENESS: THE CASE OF THREE DEMONSTRATION AREAS IN BEIJING, , WUHAN ...... 1362 Na Zhang, Ziwen Chen

ON SEMIOTIC FEATURES OF POST-MODERNISTIC VISUAL POETRY IN ADVERTISEMENT ...... 1368 Yanni Li, Shixing Li, Likun Liu, Peiguo Wang, Yiqun Liu, Baichao Gong

A SOLUTION TO SOLVE EMPLOYMENT MATCHING PROBLEM OF GRADUATES MAJORING IN INFORMATION MANAGEMENT AND INFORMATION SYSTEM BASED ON LINGO...... 1372 Jun Cao, Hu Wang

INNOVATIVE METHODS REFORMATION FOR PROFESSIONAL ENGLISH TEACHING IN ENVIRONMENTAL SCIENCE AND ENGINEERING MAJOR...... 1377 Mingliang Zhang, Haixia Wang

IMPROVE THE QUALITY OF GRADUATE STUDENT'S MANAGEMENT COMBINED WITH AGRICULTURAL CHARACTERISTICS ...... 1381 Da Yang

PROMOTING STUDENTS’ INTENT OF APT BY ONLINE COLLEGE ENGLISH COURSES...... 1384 Lanfen Ji, Dianjun Lu

THE ESSENCE OF E-EDUCATION: RATIONAL THINKING ABOUT FLIPPED CLASSROOM ...... 1390 Jiling He, Zijing Wang, Shipin Chen

RESEARCH AND REALIZATION OF CHINESE TEXT SEMANTIC CORRECTION BASED ON RULE...... 1394 Yefan Wu, Runbo Zhuang, Ying Jiang, Fan Li

INVESTMENT RISK ASSESSMENT OF CO-GENERATION BASED ON AHP-FCM ...... 1405 Jinpeng Qiu, Dongxiao Niu, Yali Huang, Chenshu Shen

CARBON EFFICIENCY ESTIMATION OF RESIDENTIAL PRODUCTS ...... 1409 Suxian Zhang, Xinyan Liu

RESEARCH ON THE EVALUATION MODEL OF INDUSTRIALIZATION AND INFORMATION FUSION BASED ON D-FCE METHOD -- TAKING XINING DEVELOPMENT ZONE AS AN EXAMPLE ...... 1413 Yangyang Shen

STATUS QUO ANALYSIS AND COUNTERMEASURE RESEARCH ON THE CIVIL SERVANTS'JOB BURNOUT IN HEBEI PROVINCE ...... 1417 Congman Wang, Nannan Shan

I-CLASS: A KNOWLEDGE SHARING PEER-EDUCATION PLATFORM ...... 1424 Liqi Zhao, Xuan Li, Xiaoyu Hu, Yile Liu, Jinghui Xu, Chen Wang, Hao Xu

RESEARCH ON THE PROBLEMS OF THE DEVELOPMENT OF CROSS-BORDER E- BUSINESS UNDER THE NEW SITUATION...... 1428 Fang Zhu, Huajie Mu

RESEARCH ON THE RISK OF PFI MODEL OF ENDOWMENT REAL ESTATE BASED ON BAYESIAN NETWORK ...... 1432 Xiang-Hong Fang, Zhan-She Yang

EXPLORATION OF BIM TECHNOLOGY DIFFUSION ORGANIZATIONAL MODEL BASED ON THE TRANSACTION COST THEORY...... 1437 Xiaoling Tang, Qinjian Chen

EVALUATION MODEL OF CONSTRUCTION SITE PERSONNEL MANAGEMENT BASED ON FAHP ...... 1441 Liwen Cui, Yongfeng Chen

A STUDY ON OFFLINE FACTORS THAT AFFECT CUSTOMER PARTICIPATION BEHAVIOR ON MOBILE SOCIAL PLATFORM: BASED ON WECHAT...... 1446 Jia-Li Zhu, Hong Jin, Ying-Qing Chi

THE ECONOMIC EVALUATION ON ROOF GREENING OF MULTI-STOREY RESIDENTIAL HOUSE BASED ON DEST-H ...... 1449 Suxian Zhang, Xin Zhang

THE PROBLEMS AND COUNTERMEASURES FOR CONSTRUCTION SITE QUALITY MANAGEMENT OF INDUSTRIAL AND CIVIL CONSTRUCTION ENGINEERING ...... 1453 Boju Chai

THE MATCHING OF SUPPLY AND DEMAND BASED ON ANALYTIC HIERARCHY PROCESS...... 1456 Pinchao Meng, Zhixia Jiang

Author Index