Identification of Implicit Topics in Twitter Data Not Containing Explicit Search Queries
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Social Media
What is Social media? Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of the World Wide Web, and that allow the creation and exchange of user content.“ (Wikipedia 2014) What is Facebook? Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.(Dean,A.2014) History on facebook Facebook was launched in February 2004. It was founded by Mark Zuckerberg his college roommates and fellow Harvard University student Eduardo Saverin. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area. By September 2006, to everyone of age 13 and older to make a group with a valid email address. Reasons for using Facebook It is a medium of finding old friends(schoolmates..etc) It is a medium of advertising any business It is a medium of entertainment Sharing your photos and videos Connecting to love ones What makes Facebook popular? The adding of photos News feed The “Like” button Facebook messenger Relationship status Timeline Some hidden features of Facebook File transfer over FB chat See who is snooping in your account An inbox you didn’t know you have You Facebook romance* Save your post for later What is Twitter? Twitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People post Tweets, which may contain photos, videos, links and up to 140 characters of text. -
The Complete Guide to Social Media from the Social Media Guys
The Complete Guide to Social Media From The Social Media Guys PDF generated using the open source mwlib toolkit. See http://code.pediapress.com/ for more information. PDF generated at: Mon, 08 Nov 2010 19:01:07 UTC Contents Articles Social media 1 Social web 6 Social media measurement 8 Social media marketing 9 Social media optimization 11 Social network service 12 Digg 24 Facebook 33 LinkedIn 48 MySpace 52 Newsvine 70 Reddit 74 StumbleUpon 80 Twitter 84 YouTube 98 XING 112 References Article Sources and Contributors 115 Image Sources, Licenses and Contributors 123 Article Licenses License 125 Social media 1 Social media Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."[1] Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed to be a driving force in defining the current time period as the Attention Age. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Distinction from industrial media People gain information, education, news, etc., by electronic media and print media. Social media are distinct from industrial or traditional media, such as newspapers, television, and film. They are relatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information, compared to industrial media, which generally require significant resources to publish information. -
SOCIAL SHAPING of TWITTER a Comparative Analysis of Twitter Use by Dutch and American Book Publishers
SOCIAL SHAPING OF TWITTER A comparative analysis of Twitter use by Dutch and American book publishers by Annefloor F. Samsom 323904 Prof. Dr. J. Jansz (supervisor) P. McCurdy, PHD (second reader) Erasmus University of Rotterdam Faculty of History and Arts Master Media and Journalism February 2010 SOCIAL SHAPING OF TWITTER SOCIAL SHAPING OF TWITTER A comparative analysis of Twitter use by Dutch and American book publishers Annefloor Samsom [email protected] www.twitter.com/annefloors 323904 Supervisor: Prof. Dr. J. Jansz Second reader: P. McCurdy, PHD Erasmus University Rotterdam Faculty of History and Arts Master Media and Journalism 2 SOCIAL SHAPING OF TWITTER PREFACE My first encounter with Twitter was during my internship at a Digital Marketing Agency in New York City, in the summer of 2009. There I was responsible for keeping several Twitter channels updated for numerous book publishers, which can be considered as business-to-consumer tweeting. Being an active participant in the Twitter environment, I was surprised by how many people were frequently using Twitter and were willing to communicate with other users, even if it were businesses. As I was sending out tweets for clients and responded to tweets from other users, I was having a conversation with customers within the social media environment. This is where my enthusiasm for Twitter started: I believe in Twitter, and I am glad that I had the chance to be part of both Dutch and American Twitter communities. I am deeply grateful for the support and encouragement of my supervisor during this thesis project, Professor Jansz. It was great to find another Twitter believer and I am thankful for the inspiring and ongoing discussions we could have about Twitter and my thesis. -
30-Minute Social Media Marketing
30-MINUTE SOCIAL MEDIA MARKETING Step-by-Step Techniques to Spread the Word About Your Business FAST AND FREE Susan Gunelius New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto To Scott, for supporting every new opportunity I pursue on and off the social Web and for sending me blog post ideas when I’m too busy to think straight. And to my family and friends for remembering me and welcoming me with open arms when I eventually emerge from behind my computer. Copyright © 2011 by Susan Gunelius. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-174865-0 MHID: 0-07-174865-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-174381-5, MHID: 0-07-174381-2. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every oc- currence of a trademarked name, we use names in an editorial fashion only, and to the benefi t of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. -
Green Tweets
twitter_praise_page Page i Thursday, March 12, 2009 12:35 PM Praise for Twitter API: Up and Running “Twitter API: Up and Running is a friendly, accessible introduction to the Twitter API. Even beginning web developers can have a working Twitter project before they know it. Sit down with this book for a weekend and you’re on your way to Twitter API mastery.” — Alex Payne, Twitter API lead “This book rocks! I would have loved to have had this kind of support when I initially created TwitDir.” — Laurent Pantanacce, creator of TwitDir “Twitter API: Up and Running is a very comprehensive and useful resource—any developer will feel the urge to code a Twitter-related application right after finishing the book!” — The Lollicode team, creators of Twitscoop “A truly comprehensive resource for anyone who wants to get started with developing applications around the Twitter platform.” — David Troy, developer of Twittervision “An exceptionally detailed look at Twitter from the developer’s perspective, including useful and functional sample code!” — Damon Cortesi, creator of TweetStats, TweepSearch, and TweetSum “This book is more than just a great technical resource for the Twitter API. It also provides a ton of insight into the Twitter culture and the current landscape of apps. It’s perfect for anyone looking to start building web applications that integrate with Twitter.” — Matt Gillooly, lead developer of Twalala “A wonderful account of the rich ecosystem surrounding Twitter’s API. This book gives you the insight and techniques needed to craft your own tools for this rapidly expanding social network.” — Craig Hockenberry, developer of Twitterrific twitter_praise_page Page ii Thursday, March 12, 2009 12:35 PM Twitter API: Up and Running Twitter API: Up and Running Kevin Makice Beijing • Cambridge • Farnham • Köln • Sebastopol • Taipei • Tokyo Twitter API: Up and Running by Kevin Makice Copyright © 2009 Kevin Makice. -
Integrated Customer Experience Report
Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends & Innovation Digital Marketing and Ecommerce Trends and Predictions for 2014 by Econsultancy CEO Ashley Friedlein Digital Marketing and Ecommerce Trends and Predictions for 2014 by Econsultancy CEO Ashley Friedlein Published 2014 Econsultancy London Econsultancy New York Wells Point 350 7th Avenue, Suite 307 79 Wells Street New York, NY 10001 LondonW1T 3QN United States All rights reserved. No part of this publication may be United Kingdom reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording Telephone: Telephone: or any information storage and retrieval system, without +44 207 269 1450 +1 212 971 0630 prior permission in writing from the publisher. http://econsultancy.com Copyright © Econsultancy.com Ltd 2014 [email protected] Contents 1. Introduction ..................................................................... 6 1.1. About Econsultancy .................................................................. 6 2. The Big Picture ................................................................. 7 3. Marketers’ Digital Priorities for 2014 .............................. 8 4. Strategy & Operations .................................................... 10 4.1. Digital Transformation ........................................................... 10 4.2. Process & Culture .................................................................... 10 4.3. Multichannel -
Kompendium „Corporate Twitter“ Sechs Beiträge Zum Einsatz Von Twitter in Der Unternehmenskommunikation Von Jörg Hoepfner
Kompendium „Corporate Twitter“ Sechs Beiträge zum Einsatz von Twitter in der Unternehmenskommunikation Von Jörg Hoepfner ÜBERSICHT ÜBER DIE EINZELNEN BEITRÄGE: ► Beitrag 1: Charakteristika von Twitter und Third-Party-Applikationen Beitrag 2: Die Nutzerschaft von Twitter sowie twitternde Organisationen und Einzelpersonen Beitrag 3: Generelle Nutzung von Twitter durch Unternehmen sowie Ziele und Strategien von Corporate Twitter Beitrag 4: Chancen und Risiken von Corporate Twitter sowie Details der Nutzung von Twitter durch Unternehmen Beitrag 5: Vier Beispiele für Chancen und Risiken von Corporate Twitter Beitrag 6: Resümee, Ausblick und weiterführende Literatur, Informationen und Tipps BEITRAG 1: Charakteristika von Twitter und Third-Party-Applikationen Einleitung Im August 2006 ging der Microblogging-Dienst Twitter online, seit Ende des Jahres 2008 ist Twitter auch in Deutschland in aller Munde. „Twittern“ ist in: Immer mehr Deutsche melden Profile (sogenannte „Accounts“) bei Twitter an, und die unterschiedlichsten Massenmedien berichten ausführlich über diese Medieninnovation. Ein wahrer „Hype“ lässt sich erkennen, der teilweise Parallelen zu dem Medien-Hype rund um das Metaversum „Second Life“ im Jahr 2007 erkennen lässt. Genau wie viele Bürger mit einer Anmeldung bei Twitter liebäugeln, wird auch in vielen Unternehmen diskutiert, inwiefern ein Einsatz von Twitter im Rahmen der Unternehmenskommunikation Sinn machen kann. Manche Unternehmen nutzen Twitter schon und haben unterschiedlichste Erfahrungen gemacht. Wiederum andere hatten -
Middle and Junior High Core Collection
MIDDLE AND JUNIOR HIGH CORE COLLECTION A Selection Guide 2012 SUPPLEMENT TO THE TENTH EDITION EDITED BY EVE-MARIE MILLER, CHRISTI SHOWMAN FARRAR AND LIZA OLDHAM H. W. WILSON A Division of EBSCO Publishing, Inc. IPSWICH, MASSACHUSETTS Copyright © 2013 by H. W. Wilson, A Division of EBSCO Publishing, Inc. All rights reserved. No part of this work may be used or reproduced in any manner whatsoever or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without written permission from the copyright owner. For permissions requests, contact [email protected]. Library of Congress Control Number 2009027506 International Standard Book Number: 978-0-8242-1102-8 Printed in the United States of America Abridged Dewey Decimal Classification and Relative Index, Edition 15 is © 2004–2012 OCLC Online Computer Library Center, Inc. Used with Permission. DDC, Dewey, Dewey Decimal Classification, and WebDewey are registered trademarks of OCLC. TABLE OF CONTENTS Preface v Directions for Use vi Part 1. Classified Collection 1 Part 2. Author, Title, and Subject Index 133 PREFACE Middle and Junior High Core Collection is a selective list of books recommended for young people in grades five through nine, together with professional aids for librarians and library media specialists. This 2012 Supplement is intended for use with the Tenth Edition of the Collection and contains entries for approximately 500 titles. The items in the Collection are considered appropriate for middle and junior high school libraries, though some titles overlap in their reading level with Children’s Core Collection and others with Senior High Core Collection. -
CJ CGV (079160 KQ) Growth Shifting to Overseas Markets
CJ CGV (079160 KQ) Growth shifting to overseas markets Entertainment 2Q earnings weaken amid slowing growth and unexpected expenses CJ CGV reported disappointing 2Q results, as unexpected expenses sharply eroded Results Comment margins. Nationwide theater attendance rose only 2.2% YoY in 2Q, putting an end to August 12, 2013 the double-digit growth that had continued since 4Q11. CJ CGV’s theater attendance (directly operated and franchise theaters combined) grew 14.4% YoY in 2Q, faster than the market average. 2Q non-consolidated revenue (Maintain) Buy increased 9.9% YoY, but operating profit slumped 50.2% YoY. OP margin was dragged down by higher SG&A expenses, such as rents and labor costs, as a result of an increased Target Price (12M, W) 63,000 number of theaters. Several non-operating expense items were booked, including F/X translation losses and impairment losses on rent deposits, while non-operating income Share Price (08/09/13, W) 51,200 declined due to a fall in deferred revenue related to mileage points. All in all, 2Q net profit plunged 92.2% YoY to W1.3bn. Expected Return 37% Consolidated revenue and operating profit came in at W210.7bn (+16.2% YoY) and W12bn (-40.8% YoY), respectively. This marked the first time consolidated earnings OP (13F, Wbn) 77 outstripped non-consolidated numbers, which we mainly attribute to improved margins Consensus OP (13F, Wbn) 84 at the firm’s subsidiaries in China and Vietnam, as well as 4DPLEX and Simuline. EPS Growth (13F, %) -34.0 Stable growth to resume in 3Q Market EPS Growth (13F, %) 17.4 P/E (13F, x) 22.0 In July, the firm’s directly operated theaters saw only a 3% YoY rise in attendance, partly Market P/E (13F, x) 9.2 due to the poor box office performance of the highly anticipated film Mr. -
Le Web Social Table Des Matières
Le Web Social Table des matières 1 Web social 1 1.1 Historique ............................................... 1 1.2 L'évolution du web social ....................................... 1 1.2.1 Blogs et wiki ......................................... 1 1.2.2 L'art social .......................................... 2 1.2.3 Le crowdsourcing ...................................... 2 1.2.4 Le développement d'applications mobiles .......................... 2 1.2.5 Des projets de logiciels communautaires ........................... 2 1.3 Du web social à la vie réelle ..................................... 2 1.4 Bibliographie ............................................. 3 1.5 Notes et références .......................................... 3 1.6 Voir aussi ............................................... 3 2 Réseautage social 4 2.1 Histoire ................................................ 4 2.2 Applications .............................................. 4 2.3 Modèle économique ......................................... 5 2.3.1 Commerce des données ................................... 5 2.3.2 Vente d'espaces publicitaires ................................. 5 2.3.3 Cession des actifs ....................................... 5 2.4 Domaines d'application ........................................ 5 2.4.1 Réseaux internes versus réseaux externes ........................... 6 2.4.2 Services en ligne de réseautage professionnels ........................ 6 2.4.3 Réseaux sociaux d'amis de la vie réelle ............................ 6 2.4.4 Services en ligne d'ancien -
A Study on Twitter Usage for Fitness Self-Reporting Via Mobile Apps
AAAI Technical Report SS-12-05 Self-Tracking and Collective Intelligence for Personal Wellness A Study on Twitter Usage for Fitness Self-Reporting via Mobile Apps Theodore A. Vickey, John G. Breslin Digital Enterprise Research Institute / School of Engineering and Informatics, National University of Ireland, Galway {[email protected]} Abstract Eventually, we will have access to health information 24 The purpose of this study was to research the new emerging hours a day, 7 days a week, encouraging personal wellness technology of mobile health, the use of mobile fitness apps and prevention, and leading to better informed decisions to share one’s workout with their Twitter social network, the about health care”. The concept of “electronic health” or workout tweets and the individualities of the Tweeters. eHealth has been defined in a number of different ways 70,748 tweets from mobile fitness application Endomondo were processed using an online tweet collection application (Oh et al. 2005). One generally accepted definition and a customized JavaScript to determine aspects of the proposed by (Eng 2001) focuses on the use of emerging shared workouts and the demographics of those that share. interactive technologies to enable disease prevention and The data shows that by tracking mobile fitness app hashtags, disease management. eHealth uses technologies such as a wealth of information can be gathered to include but not miniaturized health sensors, broadband networks and limited to exercise frequency, daily use patterns, location based workouts and language characteristics. While a mobile devices are enhancing and creating new health care majority of these tweets are to share a specific workout with capabilities such as remote monitoring and online care their Twitter social networking, the data would suggest (Accenture 2009). -
L'utilizzo INNOVATIVO DI TWITTER COME STRUMENTO PER LA CONDIVISIONE DEL MATERIALE DIDATTICO Anno Accademico 2015
UNIVERSITÁ DI PISA DIPARTIMENTO DI ECONOMIA E MANAGEMENT Corso di Laurea Magistrale in MARKETING E RICERCHE DI MERCATO Tesi di Laurea L’UTILIZZO INNOVATIVO DI TWITTER COME STRUMENTO PER LA CONDIVISIONE DEL MATERIALE DIDATTICO Relatore: Candidato: Prof.ssa Annamaria Tuan Lorenzo Orlando Anno Accademico 2015 - 2016 Ai miei genitori… INDICE INTRODUZIONE .................................................................................................................... 4 CAPITOLO 1. IL SOCIAL MEDIA MARKETING ............................................................... 8 1.1 IL WEB 2.0: storia dei social media ............................................................................... 8 1.2 Il cambiamento sociale generato dai social media ....................................................... 14 1.3 Le caratteristiche principali dei social media ............................................................... 19 1.4 La pianificazione strategica e il piano di social media marketing ................................ 26 CAPITOLO 2. LA PIATTAFORMA TWITTER .................................................................. 30 2.1 Storia ed informazioni su Twitter ................................................................................. 30 2.2 Dieci anni di Twitter ..................................................................................................... 35 2.3 Twitter nel B2B............................................................................................................. 37 2.4 Un approfondimento dei dati .......................................................................................