Clinic 'First' Is Unique
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the theUpdateUpdate AUTUMN 2011 - ISSUE 76 AUTUMN 2011 - ISSUE 76 georgefisher.co.uk New Autumn stock now in! See inside for a full round-up of new clothing and equipment CLINIC ‘FIRST’ IS UNIQUE It’s not often that Keswick can claim to lead the country but on Andrew Stanley opened his inaugural Walking Clinic at George Fisher on 1st August George Fisher become the first outdoor shop to open 1st August. We were slightly worried beforehand but needlessly so – the a specialist walking clinic with a leading podiatrist within its Clinic was fully booked, with very productive consultations with all who store premises. attended. In fact there was so much The development is an extension of George Fisher’s famous ‘boot room’ demand that Andrew service. Our staff are experts in boot fitting and a central part of that had to schedule a service is an understanding of biomechanics, and how that applies to the further Clinic in mid- way people walk. August, and another Over 10 years ago we set about finding a specialist to train our staff in in early September. basic biomechanics. We eventually found the man we believe is the best The Walking Clinic in the business. Based over in Settle, podiatrist Andrew Stanley has been is scheduled at specialising in walking biomechanics for many years through his Rebound present on alternate Clinic. Mondays, which we For customers who have advanced biomechanical problems that expect to increase to might hinder their walking, we always recommended a visit to Settle every Monday when for correction treatment before fitting new boots. However, for many demand increases customers this is impractical and we knew there must be a better way. further. To book a So, after much negotiation and planning we persuaded Andrew to set up consultation with a clinic and workshop within George Fisher. This is a UK first - an outdoor Andrew at George shop with a resident biomechanics-specialist podiatrist who can diagnose Fisher, call the and treat, while you wait, on site. (no need to send away and wait weeks Rebound Clinic on for orthotics to be produced and fitted). Biomechanical correction 01729 825900 Andrew Stanley’s Hill Walking Clinic at George Fisher and boot fitting can take place in one place, saving valuable time and travelling expense. WIN A HAGLOFS GORE-TEX® ACTIVE SHELL JACKET It’s not often that a brand-new GORE-TEX® fast-and-light activities, the Endo features fabric is launched, so their new Active Shell a three-way adjustable hood, stretch woven has been hotly anticipated. GORE-TEX® Active zipped chest pocket, articulated sleeves with Shell garments are extremely breathable, shaped elasticated cuffs, and thumb loops to durably waterproof and windproof. The keep wrists protected. Endo Jacket is the first Haglofs garment Turn to page 3 to find out how to enter our made using Active Shell fabric, allowing great new competition with two Haglofs Endo a revolutionary design to be created with Jackets up for grabs! outstanding breathability that’s highly packable and very light. Brilliant for intense phone and website orders received before noon are delivered free overnight Try a flavour •of the lakes: visit our Abraham’s tea room For a flavour of the lakes online:georgefisher.co.uk georgefisher.co.uk 1 t 017687 71801 weekdays only 80292_GF_update_76.indd 1 22/09/2011 15:48 the Update AUTUMN 2011 - ISSUE 76 MOUNTAIN CROSSING HIKING JACKET SALOMON.COM “MOUNTAINS ARE OUR STADIUM. OVER A DECADE OF EXPERIENCE DEVELOPING FOOTWEAR, CLOTHING, AND PACKS FOR ADVENTURE RACING AND TRAIL RUNNING IS GIVES US UNIQUE EXPERTISE IN BUILDING LIGHT AND FAST HIKING PRODUCTS.” “MOUNTAINS ARE OUR STADIUM.” SEE THE NEW SALOMON HIKING RANGE AT GEORGE FISHER COPYRIGHT© SALOMON SAS. ALL RIGHTS RESERVED. LOCATION: CHAMONIX, FRANCE. PHOTOGRAPHER: SCOTT MARKEWITZ. 2 Try a flavour of the lakes: visit our Abraham’s tea room For a flavour of the lakes online: georgefisher.co.uk 80292_GF_update_76.indd 2 22/09/2011 15:48 the Update AUTUMN 2011 - ISSUE 76 NEW GORE-TEX ACTIVE SHELL And you could win one of two IS HERE Haglofs Endo jackets! This autumn’s big launch is from GORE-TEX, with their much- the Endo features a anticipated Active Shell fabric. Garments engineered with Active Shell three-way adjustable are built for extreme breathability and provide durable waterproof hood, stretch woven zipped chest pocket, and windproof protection, guaranteed. The fabric itself features a articulated sleeves ‘streamlined’ 3-layer construction, combining a lighter, thinner GORE- with shaped elasticated TEX membrane with fi ne denier-weight outer fabrics, which “delivers GORE-TEX Active Shell is extremely cuffs, and thumb loops to breathable, waterproof and windproof the ultimate solution for active users”. keep wrists protected. On the inside, a new lamination technology helps give fantastic breathability We have two Endo Jackets up for grabs, one men’s and one women’s - simply and excellent next-to-skin comfort. All Active Shell garments will be very enter the competition below for your chance to win! light, with a maximum weight of 400g. If you want to test GORE-TEX Active Shell, GORE-TEX is running a ‘Try GORE-TEX says that Active Shell is “ideal for all-weather fast-forward athletes Before You Buy’ promotion at George Fisher on Saturday 29 and Sunday seeking durable protection and comfort during highly aerobic, done-in-a-day 30 October. Come along to the GORE-TEX Active Shell marquee outside, activities such as trail running, mountain biking, and fast alpine ascents”. choose a garment, leave a deposit and you can try the jacket for the whole Basically, if you’re moving fast and light it’s perfect for you! day. You can even reserve one in advance by emailing activeshelltrial@ ballisticmarketing.co.uk The Endo Jacket is the fi rst Haglofs garment made using Active Shell fabric, allowing a revolutionary design to be created with outstanding breathability If you can’t make these dates we also have some test jackets available from that’s highly packable and very light. Brilliant for intense aerobic activities, Haglofs, just drop into the store or call us on 017687 72178 to book one. WIN A HAGLOFS ENDO JACKET 1. Fill in your details Name: 2. Detach the slip Address: 3. Hand in at George Fisher, or post to: George Fisher, 2 Borrowdale Road, Keswick, Cumbria CA12 5DA Phone Number: 4. OR go online and enter the promotion at www.georgefi sher.co.uk Email address: Womens Mens Size: 6. The winners’ name & county will be posted online at Tick here if you do not want Terms & Conditions 1. The promotion is only open to UK residents aged 18 or www.georgefi sher.co.uk George Fisher to send you over, and excludes George Fisher and Haglofs employees 7. There is no cash alternative future details of news and and their immediate families 8. By entering the promotion entrants confi rm that they have read and agree to be bound by these terms & promotions. 2. A valid email address is required to enter 3. Two winners with correct answers (one male, one conditions and by the decisions of George Fisher, which are fi nal in all matters relating to the promotion. Failure Tick here if you do not female) will be selected at random at the end of the promotion (midday 30 November 2011) to do so will result in the forfeiture of the prize. No want Haglofs to send you 4. Entries may be made in store, by post or online correspondence will be entered into. future details of news and at www.georgefi sher.co.uk and received by midday 30 9. George Fisher will not be responsible for the non- inclusion of entries as a result of technical failures or promotions. November 2011. 5. The winners will be contacted within 7 days of the otherwise. Proof of submission of entry is not proof of George Fisher and Haglofs will not draw. In the event that the winner has not responded receipt of entry. within 14 days of notifi cation then the promoter reserves 10. Winners name and county will be available by writing share your details with anyone else. the right to reallocate the prize to a reserve winner. to George Fisher with a stamped addressed envelope after the closing date. Try a fl avour of the lakes: visit our Abraham’s tea room For a fl avour of the lakes online: georgefi sher.co.uk 3 80292_GF_update_76.indd 3 22/09/2011 15:48 the Update AUTUMN 2011 - ISSUE 76 GEAR ROUND-UP Andy Airey welcomes new brands and fabrics to George Fisher this winter After a spring and summer when the British view on retail was best Berghaus uses Active Shell in its Velum Jacket described as ‘subdued’ (for that read… nobody wanted to spend (£200) but as well as this there are many other anything!) it’s great to have so many new, inspirational products new waterproofs in store from our friends over coming into George Fisher this autumn! in Sunderland. Berghaus has done a lot of development work with Gore on garments using A completely new brand to us is Mammut. Swiss based and 150 years old, Performance Shell (the softer, more flexible you can read about their Eiger Extreme products on page 10. However that’s version of the world’s favourite waterproof not the full Mammut story; as well as their ‘no-compromise’ collection we’re fabric) and jackets using this are always real stocking a number of other garments from their extensive range. Let’s have a all-rounders. Berghaus’ product design look at two of them.