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Cosmograph Daytona Rolex Introduces

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Cosmograph Daytona Rolex Introduces BASELWORLD 2016 OYSTER PERPETUAL COSMOGRAPH DAYTONA ROLEX INTRODUCES A CHRONOGRAPH BORN TO RACE The Oyster Perpetual Cosmograph Daytona embodies a history marked by a passion for speed and motor sport. Created by Rolex in 1963, this model born for racing has established an extraordinary track record in the world of motor sport thanks to its reliability and performance. Known simply as the “Daytona”, the watch has risen to the rank of an icon as one of the best known chronographs in the world. Before lending its name to one of Rolex’s most emblematic models, the city of Daytona Beach in Florida – with its famous long, straight beach, and sand packed as hard as cement – forged its own legend as the capital of land speed records from 1903. The name Daytona also epitomizes the historic ties that bind Rolex and automobile racing, whether in endurance or speed. Content available for download on pressroom.rolex.com A CHRONOGRAPH BORN TO RACE CONTENTS PRESSROOM.ROLEX.COM 3 CONTENTS THE PLACE THE WATCH THE LEGEND P. 5 P. 22 P. 35 1903–1935 1963 1930 THE KINGS OF SPEED COSMOGRAPH, SIR MALCOLM CAMPBELL THE CHRONOGRAPH 1936–1959 OF THE FUTURE 1962–1969 A SAND TRACK UNIQUE IN DAN GURNEY, VIC ELFORD THE WORLD 1965 AND SIR JACKIE STEWART BLACK BEZEL AND 1959 –2016 SCREW-DOWN PUSHERS 1973 A TEMPLE OF HURLEY HAYWOOD MOTOR RACING 1988 SELF-WINDING MOVEMENT 1992–2010 AND SUPERLATIVE ROLEX 24 AT DAY TONA®, CHRONOMETER THE 24 HOURS OF LE MANS, GOODWOOD REVIVAL AND 2000 TOM KRISTENSEN A NEW CHRONOGRAPH STANDARD 2013 FORMULA 1® AND 2016 SCOTT PRUETT MONOBLOC CERACHROM BEZEL DAYTONA A PLACE A WATCH A LEGEND 1963 2016 TOM KRISTENSEN “EACH DRIVER WANTS TO WIN ‘HIS’ ROLEX DAYTONA” COSMOGRAPH DAYTONA A CHRONOGRAPH BORN TO RACE THE PLACE DAYTONA BEACH WORLD CAPITAL OF SPEED THE CITY OF DAYTONA BEACH, FLORIDA, HAS GONE DOWN IN HISTORY AS THE BIRTHPLACE OF SPEED. MOTOR RACING TOOK PLACE ON ITS BEACH FROM 1903, AND MANY WORLD LAND SPEED RECORDS WERE BROKEN THERE, THE MOST SIGNIFICANT CULMINATING AT 276 MPH (445 KM/H) IN 1935. IN THE UNITED STATES TODAY, DAYTONA BEACH IS STILL CONSIDERED THE “WORLD CENTRE OF AUTOMOBILE RACING”. FROM ITS HEADQUARTERS THERE, THE INTERNATIONAL SPEEDWAY CORPORATION OVERSEES 13 AMERICAN RACETRACKS INCLUDING THE LEGENDARY DAYTONA INTERNATIONAL SPEEDWAY. DAYTONA ALSO HOSTS THE GOVERNING BODIES OF NASCAR AND GRAND-AM. A CHRONOGRAPH BORN TO RACE T H E P L A C E PRESSROOM.ROLEX.COM 6 Daytona Beach, 1935 Sir Malcolm Campbell’s World Land Speed Record attempt on the beach at Daytona at the wheel of his Bluebird. THE PLACE THE KINGS OF SPEED 1903–1935 From 1903 to 1935, the hard-packed sand at Daytona Beach became famous worldwide as the perfect place to beat land speed records. No fewer than 80 official records were set there, 14 of which were for the fastest speed in the world. A sign that long stood at the location of the “measured mile”* listed several of the most famous feats of the time. They included those of William K. Vanderbilt in 1904, who at 92 mph (148 km/h) set the first world record at Daytona, and Barney Oldfield, who became the king of speed in 1910 after reaching 131 mph (210 km/h) in 1910 with his Lightning Benz. After setting his record, Oldfield declared his speed to be “as near to the absolute limit of speed as humanity will ever travel”. Ralph DePalma, one of the greatest race drivers of his time, set a new world record at the wheel of his powerful 12-cylinder Packard in 1919 at 149 mph (240 km/h) – a record that would stand unbeaten for more than 10 years. Then came the era of the two most formid able rivals in the history of the conquest of speed: Malcolm Campbell and Henry Segrave. These two wealthy Englishmen, who would later both be knighted by King George V for their speed records, began to compete against each other in the 1920s on the Brooklands racetrack in England, opened in 1907 as the first purpose-built racing circuit in the world. When their ever more powerful cars became too fast for the concrete oval at Brooklands, they turned to beaches, first at Pendine Sands and Southport in England, then inevitably, at Daytona. Each one built a vehicle in secret capable of exceeding 200 mph (321 km/h), a speed reached only by aeroplanes at the time. * A mile (1.6 km) marked on the sand which served as a gauge to calculate the speed of the racers. A CHRONOGRAPH BORN TO RACE T H E P L A C E PRESSROOM.ROLEX.COM 7 Telegram to Rolex, 1933 “Rolex watch worn yesterday during record attempt and still going splendidly notwithstanding rough usage received.” – Campbell Their cars, constructed for racing in a straight line on the beach, were equipped with aircraft engines. Segrave won the first Daytona encounter in 1927 driving his Sunbeam Mystery S, reaching 203 mph (328 km/h). This was the first record certified according to international standards, by calculating the average speed of two runs in opposite directions on a measured mile in order to compensate for the wind. COMPLEX Campbell raised the bar the following year with Bluebird – the name he gave to all his cars – at 207 mph (333 km/h). In 1929 Henry Segrave took the lead again at 231 mph (372 km/h) with his new race car Golden THE FASTEST CARS AT DAYTONA Arrow, a world record that earned him his knighthood and a place on COMPLEX COMPLEX the front page of The New York Times. Tragically, he died a year later in SPEED DRIVER CAR an accident while trying to break the record for speed on water. Blue bird V Campbell then became the uncontested king of speed, beating his 276 MPH SIR MALCOLM CAMPBELL BLUEBIRD V own world records in Daytona year after year with ever more powerful 193 5 UNITED KINGDOM versions of Bluebird. His exploits attracted thousands of people, as Blue bird V well as the press from all over the world, to Daytona Beach. In March BlueBlue bird bird IV V Blue bird V 1935, aiming for 300 mph (482 km/h), he hit 330 mph (531 km/h) on his BLUEBIRD IV 253 MPH SIR MALCOLM CAMPBELL first pass – the highest speed ever reached in Daytona – but problems 1932 UNITED KINGDOM on the run in the opposite direction reduced the average speed of his Blue bird IV Blue bird IV official record to 276 mph (445 km/h). This was the last record set on Golden Arrow Blue bird IV the beach in Daytona. Campbell’s disappointment prompted him to 231 MPH SIR HENRY SEGRAVE GOLDEN ARROW test a new site, the Bonneville Salt Flats in Utah. In September of the 1929 UNITED KINGDOM same year, he succeeded in meeting the challenge and set his ultimate Golden Arrow official record at 301 mph (485 km/h). Since 1930, Campbell had been MysteryGolden - S Arrow Golden Arrow wearing a Rolex Oyster, the watch on his wrist during the exploit. In TRIPLEX 207 MPH RAY KEECH advertisements at the time, he attested to its exceptional resistance to 1928 UNITED STATES OF AMERICA shocks and vibrations. Thus, the first Rolex Testimonee in motor sport Mystery - S TriplexMystery - S was already closely tied to Daytona. Mystery - S Triplex Triplex Triplex A CHRONOGRAPH BORN TO RACE T H E P L A C E PRESSROOM.ROLEX.COM 8 SIR MALCOLM CAMPBELL UNCONTESTED KING OF SPEED BEATING HIS OWN WORLD RECORDS YEAR AFTER YEAR IN DAYTONA BLUEBIRD V, 1935 WITH EVER MORE POWERFUL VERSIONS ENGINE LENGTH WEIGHT SPEED OF BLUEBIRD 2,300 B HP 8.2 M 4.75 T 301 MPH V12 AEROPLANE ENGINE A CHRONOGRAPH BORN TO RACE T H E P L A C E PRESSROOM.ROLEX.COM 9 THE PLACE A SAND TRACK UNIQUE IN THE WORLD DAYTONA BEACH–ROAD COURSE 1 936–1959 SOUTH TURN After the attempts to set land speed records moved to Utah, the beach in Daytona did not end its romance with motor sport. As of 1936, it hosted races unlike any others in the world, allowing Daytona to NORTH TURN maintain its status in automobile racing. Soon came the golden age of stock car races on an oval track, half of which was on the beach and half L EN G TH AVERAGE TIME on a narrow road parallel to the ocean. From 1937, this unlikely race ­­ 4.2 MILES 1 HR45 (6.8 KM) track also attracted the 200-mile American motorcycle champion­­ship, which became a classic under the name Daytona 200. The races on the beach were extremely spectacular and were followed by hundreds of FORMAT AVERAGE SPEED spectators. Wooden grandstands were erected alongside the turns on 160 MILE RACE 100 MPH the sand where some competitors became bogged down, when they ( 257. 5 KM) (160 KM/H) did not end up in the ocean. A CHRONOGRAPH BORN TO RACE T H E P L A C E PRESSROOM.ROLEX.COM 10 SPEED WEEKS THE “MEASURED MILE” THE CARS ACCELERATED OVER SEVERAL KILOMETRES TO REACH THE HIGHEST POSSIBLE SPEED ON ENTERING THE MEASURED MILE From this tradition NASCAR (National Association for Stock Car Racing) was born in 1948 in Daytona. Today NASCAR races are held in the four corners of the United States in what has become one of the categories of motor racing most followed by the American public. That same year, the Speed Weeks created in Daytona in the early 20th century were reborn.
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