US POWER TOOLS Market Insights 68 Bridge, St. Suite 307 +1 866 865-7515
[email protected] www.PricingExcellence.com Suffield, CT 06708 CONTENT General Market Trends Power Tools at Home Depot & Lowe’s Top Performing Companies - Stanley Black & Decker - TTI - Makita KEY MARKET TRENDS DIY SEGMENT BATTERY PLATFORMS Is a key driver in the US Market are often not compatible between OEMS Pro market is still the main component in the US, but DIY is Cordless tech creates significant stickiness in portable a bigger long-term growth driver. hand power tool devices market. 12Vand 18V Are the most popular and widely available cordless tools (at least for our market of Consumer/DIY/ SMB Pro). COMPACT & SUB-COMPACT POWER TOOLS In the portable power tools segment the market is increasingly moving towards compact and sub-compact power tools that offer a “smaller, more versatile platform” . Compact and Subcompact Power Tools POWER TOOLS AT HOME DEPOT & LOWE’S $8.1 BN POWER TOOLS SEGMENT In sales of all tools in 2018 Saw above average growth on THD PE estimates that Home Depot sold about $2.9 billion Tools (including non-powered hand tools) comp growth in power tools and power tool accessories in the US in 2019. Q4 2019 was above company average of 5.2%. Q1 Q2 Q3 Q4 THD PLANS TO SHOWCASE Power tools from brands such as EGO, Toro, Marketplace in 2019 has transitioned Milwaukee, Ryobi, DeWalt, and Makita into cordless technology and customer stay Emphasis is on Home Depot exclusive products such as Makita. with a battery platform for long-term Ted Decker - EVP Merchandising Home Depot 2019 IN 2019 Q4 PLANS TO FOCUS Lowe’s announced a program On new innovative products For an exclusive DeWalt 12-volt compact line of power tools Bosch, Lufkin, Spider, Metabo, HPT and Cobalt in coming quarters.