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Megatrendy a Médiá 2020 Fakulta masmediálnej komunikácie Univerzita sv. Cyrila a Metoda v Trnave FAKULTA MASMEDIÁLNEJ KOMUNIKÁCIE Univerzita sv. Cyrila a Metoda v Trnave MEGATRENDY A MÉDIÁ 2020 ON THE EDGEHOAX MEDIAON THE EDU EDGE Zuzana Kvetanová FAKE NEWS Martin Graca (eds.) CATION, PO REALITY AND FICTION IN MEDIA MEGATRENDY A MÉDIÁ 2020: ON THE EDGE Zuzana Kvetanová Martin Graca (eds.) TRNAVA 2020 fmk.sk Zborník je výstupom z medzinárodnej vedeckej konferencie „Megatrendy a médiá 2020: On the Edge”, ktorá sa konala v dňa 22. apríla 2020 onlinovou formou. Vedecký a programový výbor konferencie: prof. PhDr. Miloš Mistrík, DrSc.; prof. Dr. Peter A. Bruck, Ph.D. (AT); prof. David Buckingham, PhD., MA, BA (UK); prof. Dr. Alexander Fedorov (RU); prof. PhDr. Slavomír Gálik, PhD.; prof. Ing. Alena Kusá, PhD.; prof. Jozef M. M. Ritzen (NL); prof. PhDr. Dušan Pavlů, CSc.; prof. PhDr. Hana Pravdová, PhD.; prof. Colin Sparks (HK); prof. Ing. Jarmila Šalgovičová, CSc.; prof. Ing. Anna Zaušková, PhD.; doc. PhDr. Ľudmila Čábyová, PhD.; doc. PhDr. Marek Hrubec, Ph.D. (CZ); doc. PhDr. Zora Hudíková, PhD.; doc. PhDr. Jana Radošinská, PhD.; doc. Mgr. Ondřej Roubal, Ph.D. (CZ); doc. Mgr. Art. Jozef Sedlák; doc. PhDr. Ján Višňovský, PhD.; doc. Mgr. Norbert Vrabec, PhD.; Ivana Bestvina Bukvić, Ph.D., Asst.Prof.(HR); PhDr. Viera Kačinová, PhD.; Mgr. Martin Klementis, PhD.; PhDr. Jakub Končelík, Ph.D. (CZ); Mgr. Peter Krajčovič, PhD.; Mgr. Zuzana Kvetanová, PhD.; Mgr. Zdenko Mago, PhD.; Mgr. Juliána Mináriková, PhD.; PhDr. Peter Murár, PhD.; Mgr. Lenka Rusňáková, PhD.; JUDr. PhDr. Martin Solík, PhD.; Mgr. Magdaléna Švecová, PhD. Organizačný výbor: JUDr. PhDr. Martin Solík, PhD.; Mgr. Juliána Mináriková, PhD.; doc. PhDr. Jana Radošinská, PhD.; Mgr. Dáša Franić, PhD.; Mgr. Martin Graca, PhD.; Mgr. Marija Hekelj, PhD.; Mgr. Anna Kačincová Predmerská, PhD.; Mgr. Martin Klementis, PhD.; Mgr. Peter Krajčovič, PhD.; Mgr. Zuzana Kvetanová, PhD.; Mgr. Monika Prostináková Hossová, PhD.; Mgr. Lenka Rusňáková, PhD.; Mgr. Bc. Lucia Škripcová, PhD.; Mgr. Magdaléna Ungerová, PhD.; Mgr. Alexandra Alföldiová; Mgr. Pavel Bielik; Mgr. Ľubica Bôtošová; Mgr. Diana Bulganová; Mgr. Ľuboš Greguš; Mgr. Eva Jonisová; Mgr. Nikola Kaňuková; Mgr. Miroslav Kapec; Mgr. Lenka Labudová; Mgr. Peter Lančarič; Mgr. Simona Mičová; Mgr. Branislav Oprala; Mgr. Ján Proner; Mgr. Martin Vanko Editori zborníka: Mgr. Zuzana Kvetanová, PhD. Mgr. Martin Graca, PhD. Recenzenti zborníka: Mgr. Juliána Mináriková, PhD. prof. ndzw. dr hab. Krzysztof Gajdka, MBA Technická redakcia a úprava podkladov: Mgr. Zuzana Kvetanová, PhD. Produkcia: Mgr. Zuzana Kvetanová, PhD. Mgr. Martin Graca, PhD. JUDr. PhDr. Martin Solík, PhD. Návrh obálky: Mgr. Martin Klementis, PhD. Publikácia bola schválená Edičnou radou Univerzity sv. Cyrila a Metoda v Trnave a vedením Fakulty masmediálnej komunikácie Univerzity sv. Cyrila a Metoda v Trnave. Za gramatickú a štylistickú úroveň príspevkov zodpovedajú jednotliví autori. © Fakulta masmediálnej komunikácie UCM v Trnave, 2020 © Zuzana Kvetanová – Martin Graca ISBN 978-80-572-0063-5 OBSAH Merging Reality and Fiction ................................................................................................................. 6 De-aging ako nový nástroj rozprávania príbehov: Prípadová štúdia filmu the Irishman ...........7 Adrián Adamec Lingvisticko-komunikačné špecifiká mémov ...........................................................................17 Dominika Čmehýlová-Rašová Médiá a čas v kontexte (digitálnych) médií ..............................................................................26 Slavomír Gálik, Sabína Gáliková Tolnaiová Deepfake a jeho riziká v kontexte (televízneho) spravodajstva – iný pohľad na realitu ..........34 Ľuboš Greguš Koronahoaxy .............................................................................................................................46 Anna Kačincová Predmerská Dezinformácie a médiá v čase pandémie ..................................................................................56 Peter Krajčovič Upútavka alebo červené súkno pre oko? ..................................................................................62 Peter Kubinyi, Ján Višňovský Fenomén antihrdinu v epizodickej televíznej dráme Dr. House ...............................................71 Lucia Magalová, Jana Radošinská Online človek ako nový evolučný typ Homo Onlinensis .........................................................81 Anna Sámelová Media Education, Policy and Ethics................................................................................................... 91 Reflexia edukačného systému v čase karantény: Čo ma naučili vlastní študenti a čo som sa naučil ja .................................................................................................................92 Tomáš Farkaš Expresivita v prejave politikov v televíznych diskusných reláciách (RTVS – O 5 minút 12) .............................................................................................................98 Andrej Habiňák Herné vzdelávanie seniorov ....................................................................................................106 Nikola Kaňuková, Andrej Trnka Misinformácia ako súčasť Fake News ....................................................................................115 Miroslav Kapec Месенджеры как новый вид социальной, культурной и межличностной коммуникации .......................................................................................................................121 Viktoria Golovei, Andrii Kutsyk Právna úprava ochrany osobnosti v Slovenskej republike ......................................................132 Laura Nociarová, Martin Solík Obraz klimatickej krízy v médiách .........................................................................................142 Mariana Sedliaková Sexuálna výchova očami študentov masmediálnej komunikácie ...........................................150 Marek Šimončič Verbálna hygiena v masmediálnej komunikácii .....................................................................158 Oľga Škvareninová Vulgarizácia politiky v súvislosti s komunikáciou v predvolebnej kampani ..........................166 Peter Ušák, Jarmila Šalgovičová Digital Platforms and Marketing ..................................................................................................... 173 Spoločensky zodpovedný marketing a jeho komunikačné možnosti na digitálnych platformách .....................................................................................................174 Natália Augustínová, Jaroslav Bednárik Virtuálna realita ako forma propagácie regiónu ......................................................................184 Renáta Bundzíková, Denisa Jánošová Vývoj trendu „game as a service“ a jeho vplyv na japonskú digitálno-hernú sféru ...............193 Miroslav Macák Analýza realizácie ekoinovačných aktivít vo vybraných odvetviach .....................................207 Andrej Trnka Media Culture, Art and Creativity ................................................................................................... 215 Spoločenská zodpovednosť influencerov na sociálnej sieti Instagram ...................................216 Nikoleta Kresáňová, Kristián Pribila, Juliána Odziomková Identita študentského filmového festival Frejm ......................................................................228 Ján Proner, Ivan Rokošný Koronavírus a jazyk médií ......................................................................................................236 Magdaléna Ungerová Stereotypizácia sociálnych skupín a legendy o rómoch .........................................................242 Martin Vincúr, Martin Solík MERGING REALITY AND FICTION CRITICAL THINKING MEGATRENDS AND MEDIA ON THE EDGE Megatrendy a médiá 2020: On the Edge DE-AGING AKO NOVÝ NÁSTROJ ROZPRÁVANIA PRÍBEHOV: PRÍPADOVÁ ŠTÚDIA FILMU THE IRISHMAN De-Aging as a New Storytelling Tool: The Irishman Case Study Adrián Adamec ABSTRAKT: O „omladzovanie“ hercov pomocou digitálnej postprodukcie (angl. de-aging) sa režiséri pokúšajú už niekoľko rokov. V priebehu posledného roka sa dostupná technológia dostala na hranicu, keď je možné oklamať aj dobre trénované oko diváka a transformovať zovňajšok herca do podstatne mladšej podoby. Uvedená technológia sa neustále zlepšuje. Začínajú sa využívať nové technologické postupy, pomocou ktorých sú tieto efekty realizované. Pri vizuálnych efektoch je však dôležité, aby v prvom rade slúžili k podpore plynutia príbehu a aby ostali bez povšimnutia diváka. Za všetkými prelomovými vizuálnymi efektmi boli vždy ambiciózne vízie režisérov a realizovali ich talentovaní umelci. Jedným z týchto režisérskych vizionárov je bezpochyby filmár Martin Scorsese. Vďaka spomenutému režisérovi sa etablovala nová revolučná technológia, ktorá môže zmeniť spôsob, akým sú prostredníctvom filmu rozprávané niektoré moderné príbehy. Hlavným cieľom príspevku je načrtnúť aktuálne otázky spojené s „omladzovaním“ hercov na filmovom plátne a diskutovať o ich praktickom uplatnení vo filmovej tvorbe Martina Scorseseho. KĽÚČOVÉ SLOVÁ: de-aging, filmová tvorba, Martin Scorsese, postprodukcia, The Irishman, vizuálne efekty ABSTRACT: The directors have been trying for several years to „rejuvenate” actors through digital post-production. Over the last year, the available technology has reached the limit, when it is possible to deceive the well-trained eye of the viewer and transform the actor’s appearance into a much younger form. This technology is constantly
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