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Macintosh ... the Naked Truth 2002.Pdf 0 • . 'This boofl is a riot and a nlUSt-re/IA fm• "',..,~, ll!1n_.;. I! i O.l 8 ,w.s· CEO. HALF -GUY KAWASAK.I p Mo The Naked Truth An irreverent, off-the-wall, PC-slammin', totally biased look at what it's like to be a Macintosh user in a Windows®-dominated world. SCOTT KELBY BU0 fliers\ "Scott Kelby nails the joys and frustrations of being a Mac user in a PC world (though Scott's writing isn't always 'PC'). You'll laugh, you'll cry, you'll shout, ~men.' But you'll always be entertained -and know you're in the company ofa kindred spirit." DENNIS SELLERS MacCentral.com "My three favorite writers about the Macintosh experience are Guy Kawasaki, Andy Ihnatko, and Scott Kelby. Scott has the unusual ability to channel his excitement and frustration into humor and clarity that makes me laugh while he makes me think." JAY NELSON Editor & Publisher, Design Tools Monthly "Filled with insightful wit and outrageous comedy, Macintosh ... The Naked Truth will have you in stitches. A must-read for any Macintosh enthusiast." STAN FLACK President/Publisher, MacMinute.com "This is a book all Mac users should read! Scott speaks up for the average Mac user and says publicly what we've all said privately. It's a great read!" SHAWN KING The Mac Show Live "A fun read I'm sure all Mac users can relate to. I laughed out loud thinking 'yeah, that happened to me too.' Ifyou own a Mac, you should read this book." KURT CHRISTENSEN Version Tracker "Kelby is one sick puppy. I loved it/ Ifyou're a Mac fan, put Macintosh ..• The Naked 'Ii'uth on your 'must-read' list." BOB "DR. MAC" LEVITUS Best-selling author of Dr. Mac: The OS X Files and Mac OS X For Dummies (and a rabid Mac fan for more than 15 years). "••• had me laughing out loud and crying real tears. This is a must-have book for any Mac veteran and is not for the faint of heart." TERRY WHITE President & Founder MacGroup-Detroit Macintosh ... The Naked Truth ....,j 1 l I :::~2: • 1 Scott Kelby Ill Macintos.;••• The naked trutlh The"Naked PUBLISHED BY Truth"Team: New Riders Publishing Copyright© 2002 by New Riders Publishing EDITOR Richard Theriault FIRST EDITION: March 2002 All rights reserved. No part of this book may be reproduced PRODUCTION EDITOR or transmitted in any form, by any means, electronic or Chris Main mechanical, including photocopying, recording, or by any information storage and retrieval system, without written COPY EDITOR permission from the publisher, except for inclusion of brief Barbara Thompson quotations in a review. TYPE TWEAKING International Standard Book Number: 0-7357-1284-0 Dave Damstra Library of Congress Catalog Card Number: 2002100322 COVER DESIGN 06 OS 04 03 02 7 6 5 4 Felix Nelson Interpretation ofthe printing code: The rightmost double­ digit number is the year of the book's printing; the rightmost SITE DESIGN single-digit number is the number of the book's printing. For Stacy Behan example, the printing code 02-1 shows that the first printing of the book occurred in 2002. Composed in Helvetica Black and Minion by KW Media Group The New Riders Printed in the United States of America Team: Trademarks All terms mentioned in this book that are known to be PUBLISHER trademarks or service marks have been appropriately David Dwyer capitalized. New Riders Publishing cannot attest to the accuracy of this information. Use of a term in the book ASSOCIATE PUBLISHER should not be regarded as affecting the validity of any Stephanie Wall trademark or service mark. EXECUTIVE EDITOR Macintosh, iBook, iMovie, iPod, IPhoto, PowerBook, PowerMac, Steve Weiss Studio Display, and Quicklime are all registered trademarks of Apple Computer, Inc. MANAGING EDITOR Windows is a registered trademark of Microsoft Corporation. Sarah Kearns All brand names and product names used in this book PRODUCTION are tradenames, service marks, trademarks, or registered Jeff Bredenstelner trademarks of their respective owners. Warning and Disclaimer PROOFREADER This book Is designed to provide information for Apple Lisa Stumpf Macintosh users. Every effort has been made to make this book as complete and as accurate as possible, but no warranty of fitness is implied. lv For Kalebra. I just can't imagine loving anyon_e but h~r. v Table of contents INTRODUCTION Not just naked. Buck naked! CHAPTER 1 9 Life after switching to Macintosh Using a Mac is easy; being a Mac user sometimes isn't. CHAPTER2 27 "I can't believe you actually use a Macintosh!" and other stupid things PC users say Congress should rethink giving PC users freedom of speech. CHAPTER3 43 Things Apple doesn't tell you about owning a Macintosh Since Apple's not going to tell you, dontchathink somebody should? CHAPTER4 57 The definitive platform test Find out if you're really a Mac person, or just a PC person in cool clothing. CHAPTERS 73 How to resist the overwhelming temptation to strangle Apple's management Is "Apple Management" an oxymoron? And is "oxymoron" actually a synonym for a pimple cream for really dumb people? vi CHAPTER6 105 CompUSA: Your own private hell Tips for surviving the visualization of Apple's place in the world. CHAPTER? 119 Why PC users need Apple Here's why they should be kissing Apple's butt (instead of Microsoft's). CHAPTERS 131 "Don't pick fights with people who buy ink by the barrel" PC users write me nasty letters, and I give them the public flogging they so richly deserve. CHAPTER9 153 Pot shots at Microsoft, the media, and anything else that gets in our way Nobody gets out of here alive! CHAPTER 10 187 The 20 most important things I've learned about being a Mac user There were actually 22 things, but that made for a really clunky chapter title. CHAPTER 11 205 The secret of Macintosh Here's a hint: It's not Apple's advertising. vii About the author Scott is Editor-in-Chief of Mac Design Magazine, the graphics magazine for Macintosh users, and Photoshop User magazine, the Adobe® Photoshop®" How-to" magazine. Scott is co-founder of Mac Today magazine, and has been a contributing editor and columnist to several Mac Web sites, including MacCentral.com. He is president of the National Association of Scott Kelby Photoshop Professionals (NAPP), the worldwide trade association for Adobe Photoshop users, and is President ofKW Media Group, Inc., a Florida-based software education and publishing firm. Author of the best-selling books Photoshop 6 Down & Dirty Tricks and Photoshop 6 Photo-Retouching Secrets, Scott is also co-author of Photoshop 6 Killer Tips, all from New Riders Publishing. He's a contributing author to the books Maclopedia, the Ultimate Reference on Everything Macintosh from Hayden Books; Photoshop 6 Effects Magic from New Riders; and Adobe Web Design and Publishing Unleashed from Sams.net Publishing. Scott is training Director for the Adobe Photoshop Seminar Tour, Technical Chair for PhotoshopWorld, and is a speaker at graphics trade shows and events around the world, including Macworld Expo. He is also featured in a series of Photoshop, Illustrator, and Web design video training tapes and has been training Macintosh graphics professionals around the world since 1993. Scott lives in the Tampa Bay area of Florida with his wife Kale bra and his 5-year-old son Jordan. For more background info on him, visit www.scottkelby.com. ix Acknowledgments erhaps the greatest gift I've been blessed with is to be surrounded by such talented, amazing, and absolutely wonderful people, without Pwhom this book would not have been possible. First, I'd like to thank my amazing wife Kale bra. Her limitless energy is only matched by her beauty; her genuine enthusiasm for life is only matched by her heart. She always knows just what to say, and just when to say it, and her wit and marvelous sense of humor have made these past 14 years an absolute pleasure. To me, she is proof without a doubt that fairy tales do come true. I'm particularly delighted to acknowledge the book's editor (and my good friend of many years) Richard Theriault. Dick was my first full-time editor at Mac Today magazine, and anything that was good in it, he had a hand in. Dick retired a few years back to play with his grandchildren, so it took a bit of coaxing (and lightly veiled threats of physical violence) to get him to take this project on, but I wasn't going to have it any other way. Dick is a first-class wordsmith, a true gentleman, and a Macintosh fanatic to the core. It's an honor and privilege to have him edit this book. I want to thank my creative team who worked at a "ludicrous speed:' including my creative director Felix Nelson, for pulling yet another rabbit out of his hat. To my Production Editor Chris Main, for doing all the thankless work and for his excellent suggestions along the way. To Barbara Thompson for putting a magnifying glass on the text, and to Dave Damstra, for once again "Damstracizing" the pages into a very "cleanly" state. To my assistant Gina "Yo Gina" Profitt, for keeping a lot of plates in the air while I was writing this book. To Stacy Behan, who doesn't know it yet, but will be doing a wonderful job on the book's Web site, and to everyone at KW Media Group for defining what teamwork is all about. Thanks to my business partner and friend Jim Workman, who encour­ aged me to write this book, and whose uncanny memory helped with some of the research.
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