Naturally DIFFERENT Learn About Our Corporate Values Grand Kafa Winning Team in Basketball at ABCD: Nikola Kero, Rok Žerjal, Vinko Matiê, Darko Burëul, Karlo Greguriê

Atlantic Grupa Newsletter I No 19 I December 2011 I Quarterly issue

Naturally DIFFERENT Learn about our corporate values Grand kafa winning team in basketball at ABCD: Nikola Kero, Rok Žerjal, Vinko MatiÊ, Darko BurËul, Karlo GreguriÊ

Cockta in Apatovac, Argeta, Multipower in Rogaška Cedevita and Cockta amongst the TOP 10 w w

Revenue and operating profitability growth EWS n In the first nine months of 2011, Atlantic Grupa reported sales of HRK 3.45 billion, two times higher compared to the same period last year and 4% higher compared to the proforma consolidated sales in the first nine months of 2010.

The operating profit before deprecia- the Sports and Functional Food Divi- guidance” says Emil Tedeschi, Presi- tion and amortisation, without one-off sionwith 18.3% higher sales and the dent and CEO of Atlantic Grupa. impacts, was HRK 394 million, while Pharma Division with the respective After integrating Droga Kolinska the net profit excluding one-off ef- 12.5 % growth. into Atlantic Grupa, the share of re- fects was HRK 32.5 million. The key “We are satisfied with our perform- gional markets in total sales reached sales growth drivers, along with the ance shown by doubled sales figures 79.8%. During the first nine months acquisition of Droga Kolinska, were resulting from the acquisition of Droga the share of Croatian market in total Kolinska and with organic growth of sales was 29%, followed by the mar- sales and operating profits on the pro- kets of Serbia with 24.6%, Slovenia forma consolidated basis compared to 12%, Bosnia & Herzegovina 8.2% the previous year. We are particularly and other regional markets at5.8%. satisfied considering that the company simultaneously had to manage inte- The key West European markets ac- gration activities, optimization of inter- counted for 8.5% of total sales with a nal processes and cost optimization as growth of 11.7%. The UK market had well as adverse macroeconomic trends the highest individual sales growth of coupled with spiking prices of raw ma- 12.7%, followed by the Serbian market terials on global markets. We expect with an 11% growth on the pro-forma Emil Tedeschi to end 2011 in line with our business consolidated basis. Atlantic grupa amongst the best in investor relations

For the second time in Croatia, the Business the business of companies affected Maja BaraÊ Adrinek with the other winners Journal has given awards to domestic by domestic and foreign actors on the companies for the Best Investor Relations. financial markets. Moreover due to the fact Awards were handed out on Friday at that understanding the mentioned factors the Zagreb Stock Exchange conference, is considered an important opportunity which was the Business Journal’s partner to assess the “fair” value of a company in choosing the best. Once again, Atlantic and make investment decisions, which Grupa found itself amongst the top especially gains importance in conditions three companies on the Croatian capital where companies raise funds for financing market beside Ericsson Nikola Tesla and strategic projects or acquisitions,” stated HT - Croatian Telecommunications. “We Maja BaraÊ Adrinek, Director of Investor believe that in today’s conditions on the Relations. The Business Journal chose capital markets, as well as the inadequate the Laureates from 35 companies who the award. The final tallied list, from which macroeconomic movements for the real agreed to undergo a critical assessment of the best were chosen, was made based sector, transparency of a company’s the transparency of their business. All the on data from the Zagreb Stock Exchange business, which is channeled through stocks included in the CROBEX10 index regarding the compliance with regulations relationships with investors, is even more calculations, all included on the Official of publishing regular and extraordinary important for understanding business market, and all the most liquid stocks from information related to business, and based models, development foundations and the Regular Market of the Zagreb Stock on a survey conducted by the Business strategies, and especially all risks in Exchange were included in the running for Journal amongst domestic investors.

ATLANTIC NEWS • 2 w w

SYNERGIES NEWS Ahead next year: production of Cockta in Apatovac and Multipower in Rogaška

Cockta production in KalniËke vode in Apatovac is the latest of Atlantic’s investments geared toward moving Cockta production from outsourced bottling plants to the Apatovac water bottling facility.

for mid December, fixing up any possible to the existing line and renovations to the deficiency or automation issues of the en- facilities. Final testing and the beginning tire process during January. By the end of of production are expected by the end of January 2012 we expect to launch regular February 2012. production,” pointed out the head of engineering and project leader Ivan PaveliÊ. Another investment meant to curb out- The investment also includes the con- sourced bottling is the struction of a syrup manufacturing facility; Multipower drink line adapting and expanding existing produc- that will be heading to tion lines; renovation of the water prepara- Rogaška in the near fu- tion facility; construction of a wastewater ture. The investment in- processing facility; and the construction cludes the procurement of a well. “We have planned the begin- of a sleever labeling ma- chine, enhancements ning of test production in “manual mode”

Atlantic Grupa’s Brands Day held in Izola

Atlantic Grupa held its first Brands Day production plants of deli spreads organized by its Department for Investor and coffee, as well as a description Relations. Investors from Croatia, Slovenia of manufacturing processes led by and Germany had the chance to visit the Director of Manufacturing Dušan production plants in Izola where their hosts Poberaj and his team. Investors were Maja BaraÊ Adrinek, Director of also had the chance to meet the Investor Relations and Davor OršiÊ, Director management better and learn of Treasury. Around forty investors and about the development strategies financial analysts from Croatia, Slovenia of key brands from the Atlantic and Germany attended Brands Day, Grupa portfolio in a presentation amongst which the major shareholders of held by Aleksandra Kregar Brus, Atlantic Grupa, including representatives Director of Central Marketing. from the European Bank for Reconstruction Investors were also presented a and Development, German Development short review of Atlantic Grupa’s Bank DEG, as well as representatives from financial results for the past nine months Barcaffe coffee and Argeta deli spreads. pension funds and from the leading banks and its financial expectations for the year The turnout for Atlantic Grupa’s Brands in Croatia and investment funds in Croatia 2011. Representatives of the investment Day surpassed expectations, as well as the and Slovenia. Investors had a tour of the community also had the chance to sample positive reactions after the event.

3 • ATLANTIC NEWS w w

CORE for savings NEWS Program launched for cost reduction till the end of 2013 In November, Atlantic Grupa launched the CORE (Cost Reduction) program - a widespread cost reduction program for the 2011-2013 period.

In this phase, the program is focused on goods and services from external suppliers synergy that comes from the merger of optimising primarily external company of Atlantic Grupa. The actual financial Droga Kolinska and Atlantic Grupa. In the costs, with the aim of creating the goal of the program in the defined period long term, the savings program is apt to preconditions for the further growth and is reducing costs in a total amount of 25 expand to all processes and costs, external development of Atlantic Grupa by freeing million euros, based on projected company and internal, better said, to create a up financial resources necessary for their revenue in the given period. This goal corporate culture with systematic attention financing. External costs include all costs has been harmonized with the expected to cost rationality. that arise as a consequence of acquiring decrease in costs based on using the Areas for achieving savings The program has planned savings in It is possible to achieve those savings in almost all areas of external costs of several ways, of which the most significant Atlantic Grupa, especially in the following are: categories: Contracting lower prices of goods and • Production material costs services in comparison to earlier prices, or • Costs of contracted production with a smaller increase or larger decrease • Utility material costs of the price of goods and services than Danijel Banek • Marketing material costs the objective effects of the increased (de- • Costs of purchasing capital creased) basic input prices that forms the Reducing the “frozen” AG work capi- equipment cost structure of those goods and services. tal through a decrease in reserves or free- • Costs of technical materials and Substitution of one production mate- ing up work capital through an agreed- spare parts rial with another, which enables lower upon prolongation of payments towards • Costs of renting and leasing production costs, under the condition that suppliers (without negative effects on the properties and equipment the material substitution does not cause price of goods or services). • Vehicle costs an increase of the total conversion cost or Optimizing processes within the opera- • Energy costs a negative effect on the quality, image, or tive AG companies, in such a way that the • Costs of logistical services sales of a product. need for materials and services necessary • Maintenance service costs Contracting free services (or materials) for production and sales of an equal • Intellectual service costs that AG previously paid suppliers for. amount of products is reduced.

Cedevita and Atlantic Grupa amongst the most effective brands and advertisers

According to the Effie efficiency index, most effective Croatian brands, Tomato which recognizes and ranks the most suc- and Životinjsko carstvo joined Cedevita. cessful global, regional, and local mar- For advertisers, besides Atlantic Grupa, keting agencies, advertisers and brands, the best positions were also given to Kraš Cedevita is amongst the most effective and Vipnet. The first global Effie index Croatian brands, and Atlantic Grupa is research project included all the winners amongst the best domestic advertisers. and finalists of 40 global and national Ef- Croatian agencies and advertisers took fie competitions for the period from June a high position on the Effie index, and 10th, 2010 to June 13th, 2011, and the so Imago, Bruketa&ŽiniÊ OM, and Grey index included a total of 1750 applications Zagreb were pronounced the most suc- from marketing agencies and advertisers Andrija PlenkoviÊ, Jerko MatuloviÊ, Marko Kufrin cessful Croatian agencies, while for the worldwide.

ATLANTIC NEWS • 4 w w

News from the ICT team NEWS

SAP for AT Ljubljana Bosnia & Herzegovina The launch of a project to apply SAP and Macedonia re- business solutions to support the Atlan- gion. These applica- tic Trade Ljubljana company with more tions should achieve a level of uniformity of up-to-date and higher quality business solutions and easier solutions started, thus facilitating pre- management therein requisites for better support in business on the country levels. processes. The project should function These projects serve according to the roll-out concept be- as the best way to cause it will be applied to the existing share practices, expe- system used by Droga Kolinska that al- rience and knowledge ready has best practices in the segment among companies in of distribution and sales. The aim of the that region, which will Croatian ICT team project is to be up and running and in use contribute to more by the company by Jan. 1, 2012. effective commercial for connections to the region. More on activities and simpler cooperation, as well MiS roll-out for the needs of as cost cutting. this can be found on our Intranet under Multivita, Atlantic Brands “Useful” on the “IT info” page. and Atlantic Trade Skopje Make free VOIP calls in the region In 2011, two companies (Multivita, Atlantic Atlantic Grupa locations in Zagreb have Quality control improvements in Cedevita Brands) began using the MiS/R3 busi- installed a telephone exchange that uses ness system for business support, while voice over Internet protocol (VoIP tel- The existing SAP module for quality con- another company (AT Skopje) is getting ephoning). This has resulted in the link- trol has been implemented in Cedevita to ready to hop on board with it. This business ing of similar landline telephone systems improve support for the Quality Control system is a tool already being success- used by Droga Kolinska in the regions of Department. The QM (Quality Manage- fully used by Droga Kolinska in the Serbia, Slovenia, Serbia, Bosnia & Herzegovina ment) module, which is already being and Macedonia. Namely, now it is pos- used at Cedevita, has been improved sible to make free calls to all AG com- and enhanced through this project and panies in the region from certain tele- remains an important part of business phones at Zagreb locations (Miramarska, support. This project has pretty much Planinska and Jankomir). Furthermore, completely automated the process of Zagreb currently supports two parallel quality management. The effects of ap- telephone systems; one is internal and plying this solution will be faster and uses classical digital telephone tech- clearer quality control processes. nology for local in-house use, while the Zoran TeofiloviÊ other uses VoIP telephone technology

©tark under inspection review of quality systems - without anticoincidences

At the end of September the second sched- ing quality goals and monitoring methodol- uled inspection review of quality systems in ogy, as well as good practices in keeping ©tark was conducted by certification com- records for preventive and intervention pany SGS, which was successfully con- maintenance processes and excellent es- cluded without a single anticoincidence. tablished plans for quality production proc- The report on the system inspection done ess. Activities on improvements based on according to ISO 9001:2008 standards offered recommendations to improve sys- emphasized the excellent practice of defin- tems were begun immediately.

5 • ATLANTIC NEWS PRODUCTS for baby” project is highly favoured and respected in the Ukraine. respected and is favoured highly project for baby” best The “Hit, The on shelves. products other amongst out stand in egories 2011 can be sold with the “Hit 2010” so label, that they is it market. the leads still BEBI that producers, undeniable and products various of number the as well as state, that in growth market daily the Despite highlighted. cially ATLANTIC NEWS •6 NEWS ATLANTIC Bebi and Macedonia, and due to its exclusive nature, onlyHerzegovina, while and supplies last. Bosnia Serbia, Slovenia, Croatia, of markets the in due to its elegant black packaging with a silver ribbon, and it is available since 2009. which Argeta has been brightening up the years for its loyal consumers most demanding gourmands breathless. the even leave will which specialty, this of creation the to contributed which spices, chosencarefully by enhanced is truffles black and beef young of pieces best-quality the of flavour The line. Exclusive Argeta the of part a as truffles, with pate Beef presented They taste. cellent ArgetaOnceagain,preparedhas asurprise for consumers its withex AGAIN YET GOURMANDS ARGETA INDULGES Prior to this cooperation, the Institute wasn’t in the practice of practice the in wasn’t Institute the cooperation, this to Prior Russia. in center research leading the with cooperation in oped snacksfor childrenas over theageof six months,have intendeddevelbeen products, The CIS. the and Russia in brands food are new products in the Bebi oneassortment, ofbiscuits the leadingcherry baby sour and raspberry Bebi and biscuits pear Bebi New Bebibiscuits New The products that were pronounced the best in individual cat in individual best the were pronounced that products The the of winner the been has BEBI row, a in year third the For spe be must Ukraine the in food baby BEBI of results The Argeta Exclusive Beef pate with truffles stands out in retail stores retail in out stands truffles with pate Beef Exclusive Argeta with exclusivelinethe inflavour third the is truffles with pate Beef

amongst the best ucts prepared with milk. with prepared ucts prod of category the in cereal fruit Premium Bebi was winner the in and 2009, category, food baby fruit with grain the in uct re prod has best for award the ceived of milk with made fruit mixed product Premium reputation mothers. Ukranian amongst great a has it ent, independ is voting the Since producers. the all of products been food has baby best the nominating magazine Baby” “Your the 2006, since where, project, baby” for best The “Hit, For the third time, the Bebi Bebi the time, third the For ------the traditional components of snacks - milk, cookies, and fruit. ofcombination a are they and digestible, easily are they design, new biscuits, which great, besides tasting also have an attractive consumersRussianflavourlovetheofthequality. highest ofthe food baby of producer a as exception, an was KolinskaDivision developing products with foreign companies, but Atlantic’s Droga with ar Healthy and carefree package. one of just purchase the with once at problem the solve to family entire an enables package larger The lem. prob this of solution able reli the enables that a comb as well as parasite, this fight to how on instructions detailed receives consumer the product, each With nits. and lice on acts that formula effective but gentle, its tained scent. pleasant and mild and effect gentle its of because ages all of children for used be can It nits. and lice stroys de effectively and that simply, quickly, d-phe substance active contains an nothrin, shampoo The scalp. the and hair on gentle is and pH is it - lice body and head remove enclosed an to made shampoo and therapeutic gentle a volume is Sumifen comb. in increase an entails which tradition, of years 18 after redesign a underwent vision, Di Care Health Consumer Atlantic's of brand a Sumifen, h nw uie hs re has Sumifen new The edesigned Sumifen - - - - - neutral, neutral, - PRODUCTS - - - gets formulations formulations Champ of of all protein 7 • ATLANTIC NEWS shakes and high protein protein high and shakes bars bars these products now taste even better than previously. Moreover all Champ powder products powder Champ all Moreover are now available in the brand new cap. screw with tub PET silver - - Because Because of the optimized product Gratitude for trust for Gratitude The new Bionatura Bidon Vode website at more a in launchedJulywaslate www.bionatura.hr functional redesigned format.The advantages of website the are that new direct orders can be placed, allcontacts and information on the necessary assortment and prices can be found, but also that all news in regards to the assortment and distribution can be read. Bionatura Bidon Vode on on Vode Bidon Bionatura website a new New design and packaging for for packaging and design New In Champ September introduced 2011 a new designed packag andmodern more is design packaging new Themarket. the to ing dynamicneverthelessbut easily recognizable concurrent our by products.the of sportycharacter the underlines it also and sumers The sporty icons, product pictures which have a particularly high appetite appeal, a clear colour-coded differentiation of the vari ous flavours constitute further advantages of the new packaging design. Moreover the newly added glutenfree-signet importantand more more consumers. our for As a sign of appreciationand gratitude for the trust given daily by its loyal con sumers, Grand Kafa launched has a rewards gram pro with Grand an kafa exclusive which dessert consists of a coffee set cup with saucer, bowl, and dessert plate. ------Grand kafa has launched a new 16-gram packaging of kafa Gold. As Grand of recently, it can be found in retail stores, so that consumers can always have their dailyfreshdose of coffee theirat side. Thanks to packaging and the affordable price, practical with the new Mini Grand kafa, all those who enjoy this beverage will always be ready for guests, a short coffee break, or delight Argeta, the incredibly successful with European brand potential and a good posi tion on many markets achieved especially good results on the Austrian and Swiss markets. According to data from the AC Nielsen research company, up until May the market share2011, of Argeta in Aus tria increased by 2.3 index points in com parison to the same period last year. That means that Argeta holds almost a quarter of the Austrian pate market, more exactly 24.6%. It achieved May until SwitzerlandUp well.growthin as equally successful in comparison with the same period2011, last year, Argeta achieved a 3.2% larger market share, which is now at 23.3%, de

Grand family will make every day better. recognizablethe tastemember of scent,Grandkafaandnew the on vacation. Equipped with an always fresh and real measure of Mini-edition of Grand kafa Gold Gold kafa Grand of Mini-edition place in Montenegro Serbia and in Croatia (35%), (27%), (14%). (50%), (50%), Kosovo (40%), and Macedonia (43%). It takes second Argeta holds an enviable third place amongst all brands of gen to market share (42%), as well as in Bosnia and Herzegovina spite the incredibly strong local suppliers. In the Adriatic region, eraluseproducts. Slovenia,In Argeta takes first place according

- defying gravity - defying a rocket like Argeta

for a perfectfor day! - great pair pair i Barcaffé - great Cedevita Cedevita Barcaffé g of and 100 . special package containing 1000 g of year, consumers were able to find a ideal pair for a perfect day. These fa packaging? So, as of October of this Cedevita and Barcaffé have become the why not put them together in a special everyandoftenthey together,day, goso vourite beverages are consumed all day, PRODUCTS New members, healthy lollipops Lizzy Centravit and Lizzy Tusol Lizzy and Centravit Lizzy lollipops healthy members, New diseases, particularly irritable bowel syndrome, ulcerous colitis colitis Crohn’s disease. and ulcerous syndrome, bowel irritable particularly diseases, intestinal to treating approach are an innovative capsules Butirex first the is this technology, special of use the through Namely, antibiotics. of consumption the and diarrhea after intestines recovery of the in assisting as well as intestinal microflora, its the and for epithelia protection ailments, intestinal treating in tion - product innova complete a represent new capsules Butirex a capsules. Butirex launched team Dietpharm September mid In Butirex capsules Healthy lollipops also have an increased need to take this valuable vitamin. valuable this take to need increased an have also contraceptives using women and smokers women, elderly, the Pregnant athletes, ailments. various from recovery the after as well as fever, and colds frequent stress, for recommended cially is that C vitamin mg 500 500 contain effects Bio-C extended with tradition. tablets valued their of years ten than more after fall the for redesigned been have brand known well Dietpharm’s tablets -new 500 look Bio-C ATLANTIC NEWS •8 NEWS ATLANTIC News from Dietpharm tated throats and quiets coughs. quiets and throats tated et te eprtr sse, n sohs irri soothes and system, respiratory the fects have joined the big Dietpharm families of Cen of families Dietpharm big the joined have powdered raspberries. powdered vitamin C and lemon concentrate as well as as well as concentrate lemon and C vitamin lipops are orange-flavored and contain honey, and contain lipops are orange-flavored uniform diet and chronic infections. The lol The infections. chronic and diet uniform for weakened immunity, decreased appetite, appetite, decreased immunity, for weakened Lizzy Tusol lollipop, a herbal concoction af concoction herbal a Tusollollipop, Lizzy vitamins and minerals, but also a remedy remedy a also but minerals, and vitamins vitamin lollipops for daily replenishment of replenishment daily for lollipops vitamin travit and Tusol. Lizzy Centravit are multi are Centravit Lizzy Tusol. and travit

length of the digestive tract. tract. digestive the of length entire the throughout butyrate of release the facilitate to sules cap Butirex of manufacturing the in used being is capsulation en micro called technology new completely a Moreover, use. oral for formulated successfully been has ac Na-butyrate substance proven tive clinically the time i- 50 alt ae espe are tablets defense. 500 Bio-C bodily strengthens and of cells body the protection to contributes and radicals free damaging from organism the protecting additionally thereby C vitamin of effects protective the enhances ural bioflavonoids nat of addition The protection. day whole a providing thus day, the during released gradually ------youngest Smoki SmokiÊ -for the day of school, etc. ofday school, first vacation, summer Christmas, Easter, as such occasions, ous vari with connection in used be will they and boxes, on themes main the as year the throughout up show conceptually will that characters happy two are Tina and Dino price. excellent the at concept, a as gift joint marketed and at children are aimed which brands, principal Atlantic’s from brands food compatible the er togeth joining of aim the with project this with up came brands principal Atlantic’s of choice promoters sales great hardworking a The kids. be for will which package, colourful unique, packed a are into pictures collectible and Yippi Rauch’s neapolitans, Manner Smoki, juice, winter. this children delight will content tasty whose packages are Slasnomljac Tina and Slasnogriz Dino workshopTMM Tasty packages from the an ideal snack for children. children. for snack ideal an it makes which shape, square original new the with and Smoki, brother older its of flavour authentic same the with SmokiÊ, flips, peanut Smoki - fall of beginning the at debut its Smoki made the family of member new Another caramel. Smoki »oko and orange Smoki »oko - treats Smoki »oko new two us brings also prod the of view enticing more a having of aim the with ing, packag redesigned slightly a in appeared Smoki summer, This the redesign, Smoki Smoki redesign, the with Together same “family”. the of part are Smoki »oko and Smoki becomes that consumers to clear it that idea the with familiarity Smoki »oko of visual a well as as to consumption, appeals which uct, - - - - PRODUCTS - - - - - 9 • ATLANTIC NEWS ------the Argeta brand. Of the more in Junior teresting brands that have advanced, Cede vita, which practically one-handedly develo ped the vitamin beve rage category, must be mentioned. It has ex pandedthe category in all directions according tomethod use on-theof - go with the Cedevita Go! brand, or the “classic” Cedevita in “sticks” offered in cafes. Expansion through innovation position obviously makes sense. Through its regionalcampaignincreased anddistribution in Cockta “old”thatshowedbrands canrise 2011, again. According to brand strength, for exam ple, Cockta is far ahead of brand”, stated the the Ja trgovac magazine. global Pepsi ROSAL Lip Balm Hot Chocolate will excite all those who love the taste and smell chocolate. of The nurturing formula with coco nutoiland vitamins andthoroA E ughly hydrates and nourishes the lips. former Yugoslavia. “Argeta is third, and probably one of the best marketing sto ries in the past years.10 It is constantly introducing new concepts, flavors, and developing new consumer sectors with ka.commodernmorefunctional andwitha look, offering itscon sumers all information about their favorite brand. The page has categoriesqualityhighsix overviewall anproductswith faof for sunbathingline.a asuniversal andcial,wellcare,hand, asnail,lip RosalCosmeticsInternet www.rosal-kozmetinew pageat hasa Rosal Lip Balm Balm Lip Rosal Chocolate Hot limited - new edition Rosal CosmeticsRosal has page Internet a new ------Regular use of Plidenta Pro-t-action by a number of users with a very large amount of Streptococcus mutans bacteria, which is believed to be the most responsible for the pearance ap of decreased the cavities, of bacteria amount by 52%, con firmed clinical results research just published for According to research conducted by the Valicon agency, published in the Ja trgovac strongestArgeta,magazine,tenCocktaCedevita amongstthe FMCGand brandsare in thein area of Former Yugoslavia, market a encompassing 22 million people. Argeta took an excellent third place, while Cedevita and Cockta took sixth, and seventh place. If analyzed according to country, each country, except Serbia, had one Atlantic brand in the top 5. In Croatia, Cedevita, in Slo

venia, Barcaffe, in Bosnia and Herzegovina, Argeta and Cedevita, in Macedo nia and Kosovo, Argeta, and in Montenegro, Smoki. The power of the brands was cal culated based on brand reco gnition, experience and use of the brand, and the research

project was conducted in May 2011 2011 in all the countries, with a test sample of 1000 to 1500 in each country. This PGM pro ject has been in existence since 2003 in the entire region, and since 2009, it has been present in presentbeenhas 2009,it since absolutely all the countries of the

amongst the Top 10 FMCG brands 10 Top the amongst Argeta, Cedevita and Cocktaand Cedevita Argeta,

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s Plidenta Pro-t-action Pro-t-action Plidenta the first time in the world for this toothpaste with an active pro saliva decreased significantly. a very large amount of cavity forming bacteria present in their tested candidates who prior to using Plidenta Pro-t-action had biotic base. According to the published results, the number of TOPIC OF THEtema ISSUE broja trol systems, processes, the organizational organizational the processes, systems, trol con rituals, through expressed is it cause be announced publicly or form written in It exists even and lifestyles. actions, if it isn’t behaviour, their with participate all which in formed over time, and as such are a process are spirit corporate and culture Corporate How corporate culture forms and changes? which copy, to hard is that factor key the is ergy. en giving and beliefs organizational affecting philosophy the of core the emotions, are Values vision. company’s the and achieve goal shared the be reach to should conducted business way the describing values shared on based usually are They A good and strong corporate culture culture corporate strong and good A written and/or unwritten rules of behaviour known to all employees. and action” Corporate culture ATLANTIC BUSINESSCONFERENCEDUBROVNIK , which, amongst other things, also includes certain behaviour, Naturally is the social glue of a company, or the - - - basic values - responsibility, creativity and and creativity responsibility, - values its basic and on, thrives Grupa Atlantic culture adonation”. “just than more being society and community the to tions contribu to need”, “a just than more being products the to people, its for workplace” a “just more than being to the company leads culture, or change of the existing corporate corporate existing of the change or culture, to attention the additional issue of company pay to necessary is it when company, a of lifecycle the in moments special are There rewards. and of promotion methods and style, management style, communication “myths”, and “heroes” company structure, “Naturally different” - is the corporate corporate the is - different” “Naturally DIFFERENT - but with the same values. same the with but differences, mutual through achieved are achievements company’s the that is ciples sun. the and awave, - amountain, by are symbols represented passion natural the responsibility, cre p and live in a large system). system). alarge in live and culture the transmit to how check to ssary nize cultures); (nece different quick growth harmo to (necessary company new a with mergers and/or acquisitions strategy); new the with culture the synchronize to cessary (ne of change strategy often: most culture, symbols from n comp a The basic purpose of those three prin three those of purpose basic The “method of work ssion th the corpor a ny were At the conference w a a ve t a a a re nd the sun. te v a a lso presented - a ture- mount ssoci a lues of our a a tivity ted with a a - in, nd - - - temaTOPIC broja OF THE ISSUE , - - - S M A A THE THE UNI

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BCD N PASSION R RY A ND A A A RUP A WERE M SELVES YE THIS HELD CH TO G S The sun and its heat are the main mo tivators of life and everything surrounding us, but also one of the strongest elements. natural For us, the sun represents the passion in everything we do. Passion has many faces, but is recognized in the spark of an eye, the soaring of souls, warmth in the heart... passion is recognizedapproach in to our our brands, ourand our colleagues clients. We show our passion by heartachievingourusingreason andin our goals,investing do,whatloveinsharingwe our emotions, recognizing and celebrating our successes. TOPIC OF THE ISSUE onal leader, he noted, and in the next three next the in and noted, leader,he onal developed has AtlanticGrupa dent of Business Operations, Mladen Veber. presi- Vice Senior by presented was future the for strategy company the and overview historical a which after now, and before ny stages of development spoke various of the compa at Atlantic joined who employees where Grupa, Atlanticof establishment the birthday a greeting to mark the 20 year of anniversary with opened was conference The points. program interesting of series a with filled was conference the of portion for a long time. its peak, and with hit after hit, kept the party at party the of charge took fireworks.Deutsch SMS pyro-musical spectacular with have, should it as culminated, sparks sand thou- a of night The career. 26-year ssive impre their of us reminded and formance the guests dancing with their energetic per got who StereoMCs Englishband gendary le the by concert a with 23rd September Friday, on up warmed was gathering The CONFERENCE ATLANTIC GRUPA THE LARGESTANNUAL THE ABBREVIATIONFOR n audy onn, h business the morning, Saturday On nastavak ... CONTINUATION into the regi- theinto M. Sinno, D Novosel, N. VrankoviÊ, I. BabiÊ I. VrankoviÊ, N. DNovosel, Sinno, M. - - - - attention to Atlantic’s sales force special on all mar paying message, his with present those united live, playing trio Merčep Filip the and video of help the with Board, the EmilTedeschi,closing speech, Presidentof results, effort, and success, for motivation about spoke ces, experien personal and drawing sport own his from »utura, Zoran player basketball former successful and journalist with ssion discuainbasketball - Cedevita team, theto Matjaž Smodiš Smoki, an important addition guest conference part, second the In logo. symbols into a trademark, the Atlantic Grupa concluded with the intertwining of the three Wave, and the Sun. the natural symbols tied to them - Mountain, through Passion and Creativity ponsibility, Res - Grupa Atlantic of the values corporate presented which Different, Naturally Domiter, titled Mojca Resources, Human of ssive presentation by the Executive Director team members. AtlanticIt was followed by 20 an impre against management of bers ofthe “1 100”vs. game show, placed mem versionAtlantic’s in Tarik FilipoviÊ, host the where interesting“120” quizan vs. with ed nue of a billion euros. The program continu- reve a with company a as it see we years, h frt at f h cneec was conference the of part first The plans for the future. In his Passion in the sports field sports the in Passion L SEEIN A R WH G E NUMBERS ------S G OUR A T ILI our 11 markets. of each to home, returningbefore program of Dubrovnik, offered the endperfect to the Sunday spent in a relaxed visit to the center dancinguntil the wee hours of the morning. guests the got who band, Louis St. the of members the by up warmed additionally be to only BadriÊ, Nina vocalist incredible the byfollowed Martin, Leo champion chanson the atmosphere was held strong first by the Saturdayparty night in the Ginja club, where team were crowned basketball champions. the soccer tournament, and the Grand Kafa bers of the Plidenta team, while Argeta won of thevolleyball tournament werethe mem events from all of the matches. The winners the with touch in was audience the so ds fiel the moved between successfullyJagiÊ vitamin-mineral aid, while commentator Igor offered division Pharma the by organized and beach volleyball. basketballtournament, aincluded novelties alongside the traditional soccer tournament, where field, sports the on continued gram from the Atlantic team. team. Atlantic the from round of bringingzed, applause on a hearty emphasi - he driver,” a and accountant, an a brand manager, and a sales promoter, and kets. “Every one of you is a salesperson, and UNITY OUR K The conference ended with an evening an with ended conference The W MOST THE ED A SUCH IN FORCE LES SEE TO NICE IS . IT IT team with Controlling department Controlling with team IT . A S The on-field pharmacy h Stra pro Saturday The - - - TOPIC OF THE ISSUE - - - - utura got 4.2, Č ’s ’s quiz, as expected, did not disap ć point with a grade of 4.6. The afternoon of sports satis fied the appetites of those looking for competition and medals with a 4.2, while participants were with very the excursions offered the last day (4.4). happy pants felt Stereo MC’s performanceMC’sStereopants felt accompany the and ing fireworks were their favorite part. Teambuilding was graded as very good (3.8), while Saturday’s presentation receivedthe by CEO verya high 4.6, while presentations Mojcaand4.5.Domiter discusMladengot TheVeber by sion between Matjaž Smodiš and Zoran while Tarik Filipovi - - - ST YS A A ! R A Creativity in approaching patients NT THE A T YE X ST SEVEN D

A NE WE W

programs on Friday (4.2) and Saturday (4.1). Most particiMost Saturday(4.1). and (4.2) Fridayprograms on while participants were very satisfied with the evening concert and mixer on Thursday received top marks (4.8), participants (44%) showed Atlantic staff from all mar our colleagues from Serbia and 4.7 from Slovenia. The ASSESS ABCD CONFERENCE ABCD ASSESS AS EXCELLENT A survey conducted after the conference that had 470 their comments and criticize the possibilities of develop a perfect 5, while transportation was graded with 3.8 by ATLANTIC PERSONNELATLANTIC 4.7 (out of 5). Participants had the opportunity to write accommodation category was unanimously assessed as kets felt it was excellent, grading it with an average of ment and improvements of the overall experience. The

T LE

A CONFERENCE TO L I WAS PLEASED WITH THE OVERALL ORGANIZATION, ATTENTION TO DETAIL, AND FREE TIME GIVEN FOR RELAXATION AND ENJOYING YOURSELF. TOPIC OF THE ISSUE TOPIC

Creative accounting of winning team

MLADEN VEBER’S MENTION OF PARTICULAR BAD RESULTS IS A CONTRIBUTION TO THE FACT THAT THE RESULTS WERE ANALYZED OBJECTIVELY, AND THEREFORE PRAISE HAD ADDITIONAL IMPACT. THE WORK PORTION OF THE CONFERENCE: DYNAMIC, EMOTIVE, ENCOURAGING AND FUN.

AN ABSOLUTELY POSITIVE ATMOSPHERE THAT RADIATED OPTIMISM AND FAITH IN THE SUCCESS THE TEAM CAN ACHIEVE IN THE COMING PERIOD.

Team No. 10 - Đoka's jokers

THE WORK PORTION OF THE CONFERENCE WAS CONCISE AND OF HIGH QUALITY, IT WASN’T MONOTONE AND BORING. Participant suggestions for an even better ABCD TOPIC ISSUE THE OF

Alongside of assessing individual cat- awards are also due for the best mar- egories at the conference in a survey keting campaigns from all markets and that returned excellent results, those emphasized positive career examples of surveyed had the opportunity to add middle and lower level employees from their comments and suggestions for im- all markets with the goal of keeping up provements. Participants frequently sug- a team spirit and goals that are deemed gested the working portion of the confer- attainable. Some thought the conference ence should also include awards for the was too long, while others felt it was too top sales representatives with the best short, but the majority commented they field results from all markets, together are looking forward to next year’s confer- with awarding top employees. They feel ence, preferably in Dubrovnik, again.

IT WOULD BE GOOD FOR THE COMPANY TO MAINTAIN SUCH AN APPROACHABLE, YET MOTIVATING STYLE OF SOCIALIZING IN THE YEARS TO COME, WHICH WILL CERTAINLY CONTINUE TO HAVE POSITIVE RESULTS IN A COLLEGIAL AND BUSINESS SENSE.

THE ATMOSPHERE AMONG COLLEAGUES WAS EXCELLENT, THE SOCIALIZING GREAT. A VERY MOTIVATING BUSINESS CONFERENCE.

I WAS DELIGHTED WITH MOJCA DOMITER’S PRESENTATION, AT LAST WE GOT TO SEE THAT, TOO! I LIKED THE THEME OF THE CONFERENCE - EMOTIONS - AND I HOPE THAT THIS WAY OF THINKING WILL EXPAND BEYOND DUBROVNIK AND THIS CONFERENCE.

nastavakTILL NEXT YEAR... tic team N atla

My trip from Author: Silvana MarkoviÊ, Tibet to Nepal Human Resources Officer

In past editions of the Atlantic News, Hu- “Just like in past, this year I decided to take lage from where we left for a three-day man Resources Officer Silvana MarkoviÊ a long trip. This time I decided to go to Ti- trek around the 6714-meter high holy has vividly described her mountain climb- bet, the homeland of the Himalayas, which Mount Kailash. The high point of the trek I often call the roof of the world because of ing adventures in the Himalayas. This pas- was the climb up the 5660-meter high their height. Who could resist climbing to sionate mountaineer with over 20 years of Drolma La Pass. Going through this pass the top of the world’s roof? The plan was brings change, forgiveness, purification, a experience brings us another one of her to cover some 3000 kilometers over the different outlook; so say the Tibetans. The adventures, this time from Tibet. Tibetan Plateau to Nepal. pass is full of prayer flags flapping in the Our first destination was Lhasa, a city built wind, thus relaying the wishes of pilgrims 3600 meters above sea level. We visited or chance travelers. the Dalai Lama Potala Palace, a fascinat- ing building with a thousand rooms. We Our next goal was the Rongbuk Monastery stayed in Lhasa a few days to get used to – the highest inhabited monastery in the the high altitude and toured the two larg- world at an altitude of 5030 meters and est monasteries in its vicinity, Sera and has the most beautiful view of Mount Ever- Drepung, where we attended the prayers est, the highest peak in the world at 8850 of the lamas. After leaving Lhasa we toured meters. We headed out to the base camp the holy Lake Manasarovar known for its at the foot of Everest, the point from where extraordinary beauty, an unreal blue that all climbing expeditions hoping to conquer blends from blue to emerald green. The Everest start out from on the Tibetan side. faithful there believe bathing in the lake It was a very special experience sleeping purifies from all of life’s sins. in rooms with a view of Everest. Our trip We continued our drive to Darchen Vil- ended in Nepal, in magical Kathmandu.”

5th Carpe Diem held in Atlantic Grupa Carpe Diem, organized together by Atlantic munication and Projects at Atlantic Grupa Grupa and the Croatian Public Relations presented the business activities with spe- Association, was held in Atlantic Grupa cial emphasis on media relations, socially with great success. This time, the program, responsible business conduct, internal where individual corporate sectors present communication, event management and their activities and examples of good special projects. The key business units practices, brought together more than 20 of the company were also presented, and colleagues from the corporate sectors of guests watched a short film on the busi- various companies and agencies in Atlan- ness development of Atlantic Grupa from tic Grupa’s full conference hall. During the Director of Corporate Communications the very beginning to present-time with two-hour gathering, Gabrijela KasapoviÊ, and Fea Hudina, Director of Internal Com- special interest.

ATLANTIC NEWS • 1816 atla N Top seven chosen in team tic “Be a winner” campaign

In May Atlantic Brands and the Human Resources Department completed the “Be a Winner” campaign, which was geared toward stimulating the competitive spirit in sales power.

Saπa Borkov Daniel KilijanoviÊ Iπtvan Makπa Dragan ÆivadinoviÊ

Æeljko –ukiÊ Nenad BlagojeviÊ Marko DanojloviÊ

During May and June, sales representa- happened at the end of the day. „Synergy is a word that is frequently used tives in the field sent in photographs of The winners of the “Be a Winner” campaign during integrations. However, the meaning the best looking four categorized locations were: TPP Nenad BlagojeviÊ from DC of this expression in practice was best por- (large, medium, small and booth) from their Belgrade, TPP –ukiÊ Željko - DC Sr- trayed in the facilities of key buyers, where field locations (total visibility), while a com- bobran, PP Saša Borkov - DC Srbo- in just a short time we rendered the Atlan- mission of competent members chose the bran , TPP Marko DanojloviÊ - DC Niš, tic Brands portfolio recognizable by tak- top locations. The goal of this idea was SV Dragan ŽivadinoviÊ - DC Belgrade, ing advantage of our mutual experiences to improve the exposure of the “Atlantic SV Ištvan Makša - DC Srbobran, SV obtained during the integration process,” Brands” portfolio, which was exactly what Daniel KilijanoviÊ - DC Srbobran. pointed out the campaign winners.

Arijana MeštroviÊ recognized for her contribution to pharmaceutical profession

Arijana MeštroviÊ, head of the Education Aside from her work in Croatia, Arijana Center and Competence Development at MeštroviÊ’s work was recognized by the Atlantic Farmacia, was recognized with an International Pharmaceutical Federation award from the Croatian Pharmaceutical (FIP) - a global federation of national asso- Society on September 21 for her contribu- ciations that represents 2 million pharma- tion to the pharmaceutical profession in cists and pharmaceutical scientists from Croatia over the past two years. This was all over the world. She was appointed to the result of her continued work on the its Board of Pharmaceutical Practice, the development of competence of our phar- highest professional body of this organi- macists and pharmaceutical technicians, zation, where she participates in creating progress in pharmaceutical services and programs and themes for future world con- our ongoing commitment to offer business ventions, as well as creating a vision for excellence in pharmaceutical care. pharmacy up to 2020.

17 • ATLANTIC NEWS CAREERS el. He will actively participate in defining defining in participate actively will He el. lev regional the on area business this of tasks planning and organizing as well as channel, this in sales and strategy opment devel defining markets, SEE on channel HoReCa the managing for responsible be will he position new this In 2012. of ning begin the at (SEE) Europe Southeast of region the for channel HoReCa the of tor ment of the division (Barcaffe, Grand kafa). Grand ment (Barcaffe, of the division seg of this business management assume and Coffee Unit Business the of Director Executive appointed be will Division, linska HoReCa channel SEE channel HoReCa of director executive Senior ATLANTIC NEWS •18 NEWS ATLANTIC E Macedonia manager in Human resource Elizabeta MirËevska I S Coffee BU for director Executive Andrej Bele K Kristijan GregoriÊ hogot h Saih akt i align in market, Spanish the throughout strategies marketing and sales conducting and planning for responsible is He Spain. in Division Food Functional and Sports the of the business for managing responsibility will will answer to Mojca Domiter, the Executive and August, of end the at team Resource Multipower Iberica Multipower manager Market Thomas Sandberg Market Manager, where he took over over took he where Manager, Market as team Iberica Multipower the joined Sandberg Thomas November, early n Unit (BU) Beverages in Droga Ko Droga in Beverages (BU) Unit Business the for Director Executive August tarting Andrej Bele, currently edonia. She joined the Human Human the joined She edonia. Mac in Manager Resource man Hu new the is MirËevska lizabeta position of Senior Executive Direc Executive Senior of position the on team management Atlantic Grupa’s join will GregoriÊ ristijan

------for Southeast Europe. Southeast for Nestle for director marketing Regional the later and division, Care Pet Purina Nestle the for that Director the as Croatia After to came he Italy. in Nestle in career ness busi his began He Milan. in Economics of School Bocconi” “Luigi the at specialized and graduated He TDR. for marketing and marketing trade for manager a as Group Adris in worked had he that Before sector. Export and Marketing the of Director was the he where pivovara KarlovaËka from Atlantic in us joins GregoriÊ Kristijan tions. Opera Business for President Vice Senior the of subordinate the be will He trends. market researching systematically by nel, marketing plants in the entire region. entire the in plants bottling licensed with cooperating to dition ad in plants, Kiseljak PalanaËki and tina Sla Rogaška the at processes production as well brands, Jupi, Karaore as Tiha, the Mg, Donat Cockta, suc the managed and cessfully Beverages BU of charge took offered by the European Union. Union. European bythe offered ofwinner the scholarship Mundus Erasmus the as program Management Business the in Zagreb in Economics of Faculty the at program MBA an attending been has and Bitola in Cargo and Customs in study her Telecom, and Stopanska bank. She finished Macedonian in Departments HR in as well as advisor, sales a as experience valuable gained she Skopje, Atlantic joining Before Resources. of Human Director Rogaška Slatina and Žito. As of 2008, he he 2008, of As Žito. and Slatina Rogaška Spa Kolinska, at career his continued and Vrelci, Rogaški in started He him. behind production and sales in career managerial twenty-year successful a has Bele Andrej strategy for the HoReCa chan HoReCa the for strategy ------skating in German championships. German in skating speed inline in medal bronze a gained he and division German first the in competing cyclist amateur an passion was he man, a sports ate is Thomas Development. uct Prod and Marketing Sales, in electronics and communication of field the from tions in posi senior experience He brings 2008. since career his developing been had he where Company, Consulting Sandberg the of Manager General of position the from company the to strategy. coming is Multipower Sandberg Tom Atlantic with ment - - - “Safely cross Cockta COMMUNITY the street with Vampires Bananica” takeover UπÊe campaign shopping center in Belgrade In cooperation with the Ministry of Internal Affairs and the support of the Ministry of Education of the Republic of Serbia, on September 1, ©tark organized a campaign dubbed “Safely Cross the Street with Ba- nanica”. The goal of the campaign was to raise public awareness for the safety of children in traffic, increase the attention of drivers and the education of kids starting school.

Public figures gathered in front of the In September at the UπÊe Shopping “Vuk KaradæiÊ” Elementary School in Bel- Center Cockta organized an event dubbed “Do You Dare Become One of grade on the first day of school with the Us?” as part of its “Always Alive” cam- mascot of the campaign - Little Banana paign. The largest and busiest shop- - to help children cross the street and of- ping center in Serbia was taken over by fer their advice on basic rules for safely Cockta’s vampires, who took pictures crossing the street. Interior Minister of the with shoppers and handed out vampire Republic of Serbia Ivica DaËiÊ was also Along with the campaign, over 80 thou- teeth and Cockta gifts, while all shop- there and was quoted as saying, “All of us sand first graders in over 1200 schools in pers had the opportunity to enjoy the together, parents, the school and the po- the Republic of Serbia were given ©tark refreshing taste of Cockta Lime. The lice have to work on teaching children the gift packs that included a class scheduler, mood was excellent and teams com- proper way to behave in traffic and I’m sure instructions for safely crossing the street peted in who looks the scariest to win that will be much easier with Bananica.” and Bananica treats. a prize in this mini challenge. A seven- meter Cockta can-shaped balloon was also an eye catcher the whole 20 days it spent on the plateau in front of the main entrance to the UπÊe Shopping Center, attracting curious passersby, while its attractiveness was added to Argeta donated and amused by the position it was placed in.

The recent past for Argeta was packed the faces of all visitors of “Belgrade’s Sea”. with activities including its participation at Argeta also entered the fourth quarter with the European Wakeboard Championship, a new look in stores. Its new branding in- as well as numerous promotions and tast- cludes all hypermarkets and supermar- ing events. Argeta was the talk of the sum- kets, featuring shelf talkers and stoppers. mer at Belgrade’s Ada and put smiles on Over 200 promotional events were held in September and October when Argeta tra- ditionally turns to its youngest consumers, thus the Junior sub-brand was in the lime- light. Furthermore, Argeta made a donation of 31,000 pieces of Argeta pate weighing in at 3 tons. The donation was made to the Food bank and forwarded to single mothers in Niπ and Loznica, i.e. the neediest in Kragujevac, Novi Sad and ©abac.

19 • ATLANTIC NEWS Over 500 Cedevita promotions

COMMUNITY This long and hot summer saw Cedevita of Zakynthos. Over 2000 students enjoyed take to the streets, clubs, cafés, beaches Cedevita at various themed parties. Aside and festivals. Cedevita frequented café ter- from being major partiers, everybody knows races in cities all over Croatia with over 500 Cedevita is also all into sports. This time promotional events. Hostesses awarded the Cedevita supported the participants of the new Cedevita candy or the inventive Cede- 20th traditional Zagreb Marathon. Among vita pu papers to whoever they saw drinking the participants were Atlantic Grupa em- Cedevita. On the steamy asphalt of all major ployees Dean LukiÊ, Fea Hudina and San- Croatian cities Cedevita guerilla marketing dra FerenËak running for their Athletic Club staff with giant Cedevita products enter- Sljeme in special Cedevita gear. Partici- tained passersby, reminding them about the pants were also supported by the Cedevita best vitamin refreshment - Cedevita. Basketball Team, world champ in swimming Aside from being at the famous “©pan- Duje Draganja and President of the Board cirfest” in Varaædin, Cedevita rounded out Emil Tedeschi. the summer by making its fans happy and participated at the 4th Karlovac Four River Film Festival. It brought some 1000 younger generation visitors closer to its brand and was the official drink for well-known guests Atlantic in and competitors from 22 countries. Atlan- tic Grupa’s favorite vitamin drink continued the “Our the festival season by refreshing the participants of the 4th Weekend Media Fes- Belgrade” tival, the largest regional gathering of the communication industry, which was held in campaign Rovinj this year from September 22-25. Cedevita closed out the summer togeth- The third “Our Belgrade” campaign organ- er with Croatian undergraduates looking for ized by the Business Leaders Forum (FPL) party on the beaches of the Greek island gathered some 700 volunteers from international and local companies that fixed up Cockta and Donat Mg on Zakynthos Cockta and Donat Mg, both Droga Kolins- sand bottles of Donat Mg were handed out ka division brands, refreshed some 4 thou- to student party animals under the motto sand undergraduates this September dur- “Chase the Cat” (slang for cure the hango- ing their undergraduate student trip around ver), ensuring a painless morning after. parks at 10 locations in the city and spent the Greek island of Zakynthos, organized time with children from marginalized social by the Slovenian travel agency “Collegium”. groups. Atlantic’s Belgrade team of 20 vol- Cockta prepared an unforgettable vam- unteers made its contribution at Kalemeg- pire Cockta Nevergreen Party, handing dan, where some 150 volunteers painted out vampire teeth, while Donat Mg made park benches. The Atlantic team put in sure there were no hang-over mornings by some hard work, shoulder to shoulder with handing out samples of Donat Mg, which staff from some twenty international and features a combination of hydrogen car- local companies. In a very short time and bonate, magnesium and sulfates that are a joint effort the volunteers finished a ma- an excellent way to ward off college party jor undertaking that will make life for local residents much more pleasant. mornings after. About five and a half thou-