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Rochester TV Life; March 22

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Rochester TV Life; March 22 ROCHE~TER WITH BUFFALO AND SYRACUSE SCHEDULES Now Including Radio and * Entertainment Personalities RALP ·H KNOX The Man With The NEWS Our News Director, Ralph Knox, NEWS is one of the busiest people on ROUND-UP . our whole staff. Featured in 6:50 A.M. three important news programs daily (see boxes at left), when he isn.'t at the mike Ralph is 8:00 A.M. runn ing down leads on various news stories, or sticking close NEWS to our news studio in the edi­ torial rooms of the Democrat & Chronicle. JOURNAL OF THE AIR If you wish to keep well-inform­ ed, listen to ·Ralph Knox three 6:30 P.M. times daily! The Station That Listeners Builtl take telephone entries for the Shadow Stopper Contest. Out of town entries are given a 24 hour advantage over local players. BOYS ... I have written my Shadow Stopper 12 YEARS OLD AND OVER entry before and am wondering if it is * * * necessary for me to use the "Official Earn Your Own Spending Money Entry Coupon" to be eligible. I am keep­ -and Beautiful Bonus Prizes by ing alJ TV Life issues and prefer not being our Route Manager in your to cut them. neighborhood Mrs. G. Furioso Send your name, address <;~nd ED'S NOTE: If you are a subscriber, it teleph<;~ne number on a postal card to is not absolutely necessary to use the Rochester TV life, 35 Church Street, official coupon. If your copy of RTVL Rochester 14, New York. is .purchased from the newsstand the cou­ pon should be used to avoid any question ._.,....,. .. ........... ..... regarding eligibility. The Shadow Stop­ per Contest is for the many readers who NOTICE buy RTVL. Rochester TV Life has an opening * for an experienced Advertising Would phone calls from out of town Salesman, full or part-time basis. entries to your Shadow Stopper be ac­ Call BAker 0513, or wr.ite, stating cepted? your qualifications. Splendid op­ Floretta Bartholomew portunity for the right man. ED'S NOTE: No. It is not practical to TELEVISION SERVICE DIRECTORY For The Finest TV Service Possible, Call One of The Reliable Concerns Listed Below. GLOBE RADIO & TV SERVICE COMPANY CITY ELECTRONICS SERVICE Quick, Efficient Service on Television­ Radio and Television Service. Member of Radio-Phonographs. All work guaranteed. the .Radio Technicians Guild. 1304 De-y· Ave. Established since 1935. 717 Clinton Ave. H. Glen.,ood 7143. Rochester, New York. LOcust 8483. ED WHITE ALBERT'S TELEVISION For TV and Radio Service. Open. Evenings. Authorized Soles and Service for Radio and 561 S. Clinton, cor. Alexander. MOnroe 9375. Television. Factory Trained. 1942 Main Street East. CUlver 3672. MICHAELS RADIO & TELEVISION Capehart Specialist-365 Park Ave. Roch­ ABMAR TELESERVICE CORPORATION ester, New York. MOnroe 1116. ·Television Service Specialists. Prompt, Cour­ teous Service combined with Quality Work­ MOHAWK TELEVISION & RADIO SERVICE manship assure you of "The Finest in Tele­ vision Service." 942 Hudson Ave. BAker 9652. Prompt, Reliable Service. 954 Portland Ave. HAm.ilton 0742. ROBBINS TELEVISION SERVICE NU-TONE RADIO & TELEVISION SERVICE Member of Radio Technicians Guild. Op.en Evenings and Sunday. 439 Joseph Avenue. Complete Sales and Service. Authorized HAmilton 0303. Admiral Dealer. .240 Lyell Ave. Glen, ~455. ROCHeSTER TV LII'E 3 THIS WEEK'S TV TIP ROCHESTER TV LIFE By Rochester's Official TV Program and News Magazine RADIO TECHN ClANS GUILD Vol. 2 ~12 No. 9 Owned and Published by ROBERT H. PEIFFER ASSOCIATES 35 Church St., Rochester 14, N.Y. YOUR TV HOUSEKEEPING Phone BAker 0513 (Continued from lost week) Editor ........................ Bob Peiffer Location of the TV set should Asst. Editor ·· ···- ~ -·- H. Kip Pierson avoid nearness to windows and radia­ tors. Excessive humidity or dryness THIS WEEK'S TV FEATURES is harmful to TV chassis. Allow at least one inch of free air-space on all Letters to the Editor 3 sides of the set. TV sets work hard. · TV Tips ... 4 Let them breathe freely. Wash the The Sammy Kaye Show 5 safety glass that protects the picture tube face. Dust in this "window" re­ Stop The Music! 6 duces picture brightness and quality. Disc Kicks by Ted Jackson 8 Use synthetic detergents, since they Cover Gal - Barbara Benson 9 usually require no dry wiping. Dry Dean of the Downbeat 10 wipe makes static charges on the Shadow Stopper 11 glass that attracti more unwanted dust. Press Time Flashes 13 Follow these three simple rules. Your TYiewer by Doris Lester 14 They are similar to the rules of hos­ Subscription Page ................ 15 pitality for a house guest. Make him Coforing Contest 17 comfortable, keep hi!Jl out of the This Radio TV World 20 weather, see that he gets his face TV Pin Up - Bess Myerson 21 washed. Over the TV Fence 22 But when your TV set is under the weather, do not assume that you can WBEN-TV 16 cope with the special problems of TV WSYR-TV 18 innards. Call your TV serviceman WHEN 19 regularly for chassis cleaning and ad­ justments that are required as a result of ordinary wear and tear through WHAM-TV PROGRAMS use. The TV serviceman is trained - DAILY SCHEDULE- to provide expert physical and elec­ trical TV checkup. Your complete week's listing in one place for your easy reference­ TV innards are dangerous to the Pages 12 and 13 layman. The big picture tube may collapse with explosive force if han­ MARCH 22-2 8, 1952 dled incorrectly. Voltages, more than ten times as high as those applied to Rochester TV Life published weekly at the electric chair, may linger in the Rochester, New York. Subscription price chassis and pack an unpleasant or $5.00 per year,. in advance. deadly wallop. 4 ROCHESTER TV LIFE "So You Want To lead A Band" has proven to be one of the most powerful o11ractions ever devised by a band. Here Sammy Kaye shows 11 -year-old Ruth Kelly of Staten Island, N. Y. the finer points of leading a band. Sammy· Kaye's is today the only popular and hances are it will remain beyond dance orchestra on television, an im­ that, if ratings are any determining pressive accomplishment for a band in factor. view of the loud cries that danec bands The formula of Kaye's video success cmild not survive in TV. Let alone sur­ is rather simple. He keeps the show on vive, the maestro has garnered top a "homey" level with entertainment that ratings for his show in both Hooper and might well be presented in the viewer's Nielsen surveys. In percentage of audi­ own town if the band were to visit it. ence, Kaye is sixth among ALL TV Of course, musical numbers are embel­ shows. lished with settings and story lines, but '.':rhe Sammy Kaye Show," Sundays, they're all in keeping with the homespun CBS-TV, 11:30 to 12:00, seems to have pace of the program. hit· upon the correct formula for a band Perhaps the strongest feature on the presentation. Many music stanzas have program is "So You Want to Lead a come and gone, but the Swing and Sway Band," an audience participation contest unit is solidly entrenched and has been which has met with much success. More since the program made its debut in than 10,000 persons have led the Swing July 1951. Listerine and Pro 59 tooth­ and Sway band in recent years, a mere brushes, sponsors of the program, have fraction of those who would like to try renewed the program through next July [Continued on Page 15) ROCHESTER TV LIFE 5 S T 0 P THE M U.S I C BERT PARKS* HAS MORE FUN THAN ANYONE In four fabulous years* 3,000 people have shared the staggering sum of over half a million dollars in prizes given away by the musical "extravagant-za," "Stop the Music," presented over WARC and' the ABC radio network each Sunday evening at 8 P. M. Some 208 broadcasts ago~March 21, 1948, to be exact-eloquent emcee Bert Parks asked listeners to identify the first "myster ymelody." Since then over 6,000 top tunes have been presented, and a staff of three has labored through 50,000 hours of research to select the elusive mystery tunes. As always, the contestants are chosen directly from telephone directories. If they can- name the popular song being -when no one could come across with played at the time pf the phone call, the answer-until a Chicago housewife they are then given a chance at the broke the spell on October 4, 1951. On more difficult, though vastly rewarding, the other hand, the program of Novem­ mystery melody. ber 13, 1949, marks the shortest run on The most tremendous reward of all, record, when someone identified a tune since the program began, was the wind­ presented for the first time that very fall worth $35,250 which went to a night. lucky, and understandingly overjoyed, Contributing the music, the vocals, the Philadelphian. queries and the commercials is the sanie Other fortunate recipients have been staff which started with the show. _Sing­ made most happy wi-th such gifts as air­ ers Kay Armen and Dick Brown vocalize planes, automobiles, an island in Maine, to the music of Harry Salter's 25-piece ­ an elephant, a monkey, a num,ber of band . Ken Williams announces . scholarships, and enough home furnish­ and Bert Parks, as jovial as ever, emcees ings for 25 complete homes. Even the the program which may bring anyone, Shriner's Hospital in Springfield, Mass., ~ ven you, a prodigious prize.
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