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. Destroys hidden decay and bad-breath bacteria. It's yours today—a tooth paste with a wonder ingredient so effective /A/-^W4 JjbOtotiC it destroys most decay and bad-breath bacteria with every single brushing. with /> And Ipana combines this protection bacteria-destroyer WD-9 with a new minty flavor your family # IpBna will prefer. Topped all leading tooth pastes in 3159 taste tests. New-formula Ipana Product of Bristol-Myers beat all other leading brands in 3159 "masked-tube" taste tests. It's the best- tasting way to fight decay . stop bad breath all day. Taste it . enjoy it . trust your family's precious teeth to it. At all drug counters in yellow and red- striped carton. Send for generous sample tube. Mail coupon to- day for trial tube (enough for about 25 brusbings) Bristol-Myers Co., Dept. T-114, Hillside, New Jersey Please send trial tube of new-formula Ipana. Enclosed is 3 stamp to cover part cost of handling. Name MAKE YOUR OWN TASTE TEST Street ...., Ipana A/C Tooth Paste (Ammoniated City Zone State Chlorophyll) also contains bacteria-de- {Offer good in continental U.S.A. only. Expires Jan . 31, 1955.) stroyer WD-9 (Sodium lauryl Sulfate) . — NEW! RADIO NOVEMBER, 1954 TVMIRROR VOL. 42, NO. 6 DOCTORS Keystone Edition Ann Higginbotham, Editor DEODORANT Ann Mosher, Executive Editor Jack Zasorin, Art Director Teresa Buxton, Managing Editor Frances Maly, Associate Art Director Ellen Taussig, Associate Editor Joan Clarke, Art Assistant DISCOVERY Claire Safran, Editorial Assistant Betty Mills, West Coast Editor SAFELY STOPS ODOR 24 HOURS A DAY! people on the air What's New from Coast to Coast by Jill Warren 6 New Mum with M-3 Four Magic Words (Ralph Edwards) by Gladys Hall 29 won't irritate normal skin Breakfast Club Gossip (Fran Allison) by Helen Cambria 32 or damage fabrics Concerning John Raby by Ed Meyerson 34 "If I Knew You Were There" (Milton Berle) by Helen Bolstad 36 The Captain and His Crew (Bert Parks) by Gregory Merwin 38 Florida Has His Heart (Tom Moore) by Gregg Martin 40 So \oung and So in Love (Russell Arms) by Philip Chapman 48 "You Have to Be Happy" (Jan Miner and Terry O'Sullivan) by Gwen Aulis 58 Beat The Clock's Exciting Big Contest (win a Sylvania Chairside Theater TV set! ) 60 Just Call Him "Daddy" Thomas by Bud Goode 62 The Joy of Sharing (Teri Keane) by Mary Temple 64 Nora Drake's Romantic Man (Bill Quinn) by Harold Keene 66 features in full color Honeymoon at Home (Steve Allen and Jayne Meadows) by Elizabeth Ball 44 Romance in the Air (Dolores Sutton and Earl Hammond) by Frances Kish 46 Three Jewels for Mother (Haila Stoddard) by Martin Cohen 50 Young W'idder Brown (picture story from the popular daytime drama) 52 Proved in underarm comparison tests made by a doctor. Deodorant without M-3, tested your local station under one arm, stopped perspiration odor only a few hours. New Mum with M-3, He's Shooting for Stardom (ABC) 4 tested under other arm, stopped odor a Capital Conductor (WWDC) 12 full 24 hours. Especially for Children (WABC-TV) 16 Mean Man at the Turntable (WIP) 24 1 *Exclusive deodorant based originally on doc- tor's discovery, now contains long-lasting M-3 (Hexachlorophene) your special services 2. Stops odor all day long because invisible Steve Allen's Turntable (news and views about records) 10 M-3 clings to your skin — keeps on destroying New Patterns for You (smart wardrobe suggestions) 14 odor bacteria a full 24 hours. Daytime Diary 20 3. Non-irritating to normal skin. Use it daily. Information Booth 26 Only leading deodorant containing no strong Inside Radio (program listings) 78 chemical astringents— will not block pores. TV Program Highlights 80 4. Won't rot or discolor fabrics— certified by New Designs for Living (needlecraft and transfer patterns) 88 American Institute of Laundering. Cover portrait of Ralph Edwards by Sterling S. Smith 5. Delicate new fragrance. Creamier texture new Mum won't dry out in the jar. 6. Gentle, safe, dependable— ideal for sanitary • napkins, too. Get new Mum today. buy your December copy early on sale November 9 PUBLISHED MONTHLY by Macfadden Publications, Inc., New out publisher cannot be responsible for loss or damage, it York, N. Y. is advisable to keep a duplicate copy for your records. Only EXECUTIVE, ADVERTISING AND EDITORIAL OFFICES at those manuscripts accompanied by stamped, self-addressed NEWMUM, 205 East 42nd Street, New York, N. Y. Editorial Branch return envelopes or with sufficient return postage will be Offices: 321 South Beverly Drive, Beverlv Hills. Calif., and returned. 221 North La Salle Street. Chicago, IH. Harold A. Wise. FOREIGN editions handled through Macfadden Publications cream deodorant Chairman of the Board; Irving S. Manheimer, President; International Corp., 205 East 42nd Street, New York 17, Lee Andrews, Vice President; Meyer Dworkin, Secretary N. Y. Irving S. Manheimer. President: Douglas Lockhart. and Treasurer. Advertising offices also in Chicago and San Vice President. Francisco. RE-ENTERED as Second Class Matter, June 28, 1954. at the with long- Post Office at New York, N. Y., under the Act of March SUBSCRIPTION RATES: S3. 00 one year, U. S. and Posses- 1879. Authorized as Second Class mail, P.O. Dept. , Ottawa sions and Canada. S5.00 per year for all other countries. Ont., Canada. Copyright 1954 by Macfadden Publications, Inc. CHANGE OF ADDRESS: 6 weeks' notice essential. When pos- All rights reserved under International Copyright Convention, lasting M-3 sible, please furnish stencil-impression address from a re- All rights reserved under Pan-American Copyright Conven cent issue. Address changes can be made only if you send us tion. Todos derechos reservados segun La Convencion Pan- ( hexachlorophene) your old, as well as your new address. Write to TV Radio Americana de Propiedad Literaria y Artistica. Title trademark Mirror, 205 East 42nd Street, New York 17, N". Y. registered in U. S. Patent Office. Printed in U. S. A. by Art a product of bristol-myers MANUSCRIPTS: AH manuscripts will be carefully considered. Color Printing Co. Member of The TRUE STORY Women's Group — Listerine Antiseptic Stops Bad Breath 4Times BetferThan AnyTooth Paste! No tooth paste-Regular, Ammoniated, or Chlorophyll -can give you Listerine's lasting protection Before you go any place where you might offend ... on a date, to a party, to any business or social engagement . remember this: Far and away the most common cause of offensive breath is the bacterial fermentation of proteins which are always present in the mouth. So the best way to stop bad breath is to get at bacteria ... to get at the major cause of bad breath. That's a job for an antiseptic. And that explains why. in clinical tests, Listerine Antiseptic averaged four times better in stopping bad breath than the leading tooth pastes it was tested against! No tooth paste kills odor bacteria like this ... instantly Listerine Antiseptic does for you what no tooth paste can possibly do. Listerine instantly kills bacteria — by millions — stops bad breath instantlv, and usually for hours on end. No tooth paste, of course, is antiseptic. Chlorophyll doesn't kill germs but Listerine kills bacteria by millions, gives you lasting anti- septic protection against bad breath. So, remember — especially before any date — gargle with Lis- terine, the most widely-used antiseptic in the world. LISTERINE ACTS ON 3 AREAS WHERE BREATH ODORS CAN START Stops Bad Breath up to 3-4 times longer! Listerine Antiseptic was recently tested by a famous, independent research laboratory against leading tooth pastes. Listerine aver- ODORS REDUCED— I HR. ODORS REDUCED— 4 HR. aged at least four times more effective in Look stopping bad breath odors than any of the at these products tested. By actual test, Listerine actual test Antiseptic stopped bad breath up to three to results four times longer than the tooth pastes! i iUPASTE LISTERINE TOOTH LISTERINE TOOTH PASTE GARGLE LISTERINE ... Quick and Often and for COLDS and SORE THROAT (DUE TO COLDS) This pleasant precaution can help nip a cold in the bud or lessen its severity. The same is true in reducing the number of sore throats. That's because Listerine reaches way back on throat surfaces to kill millions of germs before they can invade throat tissues and cause much of the misery A Product of The Lambert Company v you associate with colds. —— He's shooting for Ever since he donned a pair of horn-rimmed spectacles. Reed Browning has known nothing hut success " • :••* Contestant Jeanne Belmont of Minneapolis races to ring the bell for the jackpot on Reed's network show. Folks visiting Hollywood—or those who live there have three easy and pleasant ways to meet one of the friendliest and most cheerful emcees in show business, Reed Browning. Anyone appearing in the vicinity of Sunset and Vine any weekday morning or afternoon, is quite apt to become an active part of Reed's two all- around-good-fun shows. Beat The Record, heard locally over Station KABC, or The Reed Browning Show, heard over the ABC Network. Both programs offer a delight- ful fare of music, spontaneous fun and prize quizzes, and feature popular performers such as Rex Koury, Art and Dotty Todd and Ronnie Kemper. If, by chance, visiting firemen miss either of these happy sessions, they can drop by the famous Cocoanut Grove and join Reed in his evening coast-to-coast Cocoanut Grove Party. If Reed's face looks familiar and his voice sounds the same, it is undoubtedly because this busy emcee has appeared on a stream of radio and TV shows, from The Breakfast Club and Philco Hall Of Fame, to The Jack Owens Show and Crusade In Europe.