network media competencies of wdr Fit for the World of Media wdr’s Media Literacy Opportunities for Schools and Kindergartens

www.schlauer.wdr.de Using media responsibly

It’s impossible to imagine our lives today without radio, television and the internet. That’s why it’s important to know how to use these media appropriately. This is especially the case for children and teenagers. We should raise their level of awareness in order to prepare them to deal with the media »jungle«, to seek out and select the high quality programmes on offer and how to interact with the media creatively. wdr opens its doors to show you around. Come in and discov­ er a broad assortment of ideas that you can include in your classes. There are many possibilities, ranging from a look behind the scenes in radio and television studios to producing news programmes and participating in school competitions. You will find a complete overview of the educational media opportunities we have to offer here in this brochure.

Television for smart-alecks: Wissen macht Ah! with Ralph Caspers and Shary Reeves

The Mouse’s best friend has his own TV programme: Die Sendung mit dem Elefanten Contents

wdr in the classroom ...... 4 Classroom teaching materials . . . . 6 News for children ...... 7 Music to your ears ...... 8 School classes at wdr ...... 9 Continuing education ...... 10 Educational opportunities in the internet ...... 11 Knowing how and where to look . . . 12 Trainee and internship programmes . 13 Encouraging and protecting children . . 14 Broadcast schedule ...... 15

3 wdr in the classroom

Bärenbude Klassenzauber programme written and presented live by and for kids. They’re actively supported means Classroom Magic by the team from KiRaKa – the wdr In a playful way, the educational media Children’s Service – which broadcasts project Bärenbude Klassenzauber live from a grade school classroom some- teaches pre-schoolers and first graders where in the German state of North about the medium radio. Listening to Rhine-Westphalia every week. Invite the and understanding sounds, stories and KiRaKa team to your school and turn a radio play – It’s not only fun, it also your classroom into a radio station for a promotes speech development at the morning. The students prepare every­ same time. For teachers and educators, thing for the broadcast, act as reporters we have prepared a broad assortment to describe the day’s events and even of classroom teaching aids. These offer get to »editorialize« on a topic of their a wide variety of ideas on how the pro- choice. Teachers are provided with a wide gramme Bärenbude and the medium of range of classroom work materials to radio can be incorporated into schools help prepare their pupils for their radio and kindergartens. There’s also a special programme before the actual broadcast. brochure for parents and children to help www.kiraka.de/kiraka-macht-schule them prepare for the project. The abso­ lute highlight is when the colourfully ard Radio Night entertaining Bärenbude Klassenzauber Incredible as it sounds, the German pub­ with Erwin Grosche and the cuddly bears lic broadcasting network ard (of which Johannes and Stachel come to visit the wdr is a member) is doing its very best schools. to prevent children from sleeping! ard

www.baerenbude.de is taking a page from the schools them- selves – the idea of special reading nights KiRaKa has class – and adds a new dimension through the medium of radio. The »event« character Once a week, primary school pupils of the occasion enables kids to discover produce the Klicker. It’s a radio news

4 the unique enjoyment of listening intently School project of wdr’s to a story being read aloud. Students stay overnight in their classrooms for a Bielefeld studio »sleepover« after having had the chance How is a television report created? What is to experience radio as a genuine »listen­ the secret of becoming a professional TV ing« medium. reporter? How do the cameras and audio Participation is recommended for grades equipment work? wdr‘s studio in Bielefeld 3 – 5. Teacher guidelines are available for has all the answers. A broadcast team download in the form of a handout at: demonstrates its work to high school stu- www.kinderradionacht.de dents, with valuable tips on conducting interviews and explains the importance 1live School Duel of teamwork in preparing a television pro- gramme. Students also get a chance to It’s cool to be clever: Your secondary produce a real TV report on a topic of their school students can win an exclusive choosing. performance by a popular band at your www.wdr.de/studio/bielefeld/lokalzeit/ school! The opportunity comes once schulprojekt.html a year, when 1live – wdr’s radio pro- gramme for young people – challenges Time for History high school classes from North Rhine- History isn’t boring, it’s exciting. Together Westphalia to test their knowledge. with your class, listen to the radio pro- That’s when the 1live School Duel turns grammes Stichtage (Dates in History) and your schoolyard into a playing field, Zeitzeichen (Signs of the Times). We invite where your students have to answer your class to attend a History special, questions as quickly as possible. And either at wdr or in your school. The radio teachers can show off their knowledge professionals will explain and demon­ as well. strate how topics are developed into radio www.einslive.de programming. Suggestions for subjects based on your lesson plan are welcome. www.wdr.de/radio/home/geschichtszeit 5 Classroom teaching aids

Media packages educational films and videos that can also be downloaded. Background infor- wdr has developed a wide-ranging pack­ mation on films and work materials for age of educational classroom working classroom teaching at every grade level materials and associated CDs and DVDs: can be found in the section »Knowledge »Radio, Television, Internet and what is Pool«. behind them« – Workbook for Secon­ www.planet-schule.de dary School Level II with an assortment of audio and video examples dok’mal (How to make a cool »Basic TV Knowledge – What children documentary) should know about their favourite medium« – for use in Classes 3 – 5 On the Planet School website, teachers can find an extensive inventory of »Radio and Television Projects for working materials under the heading Kindergarten« – A package of working dok’mal including a comprehensive materials for promoting media compe- selection of educationally recommended tence in kindergartens based on the materials for methodical instruction in pre-school radio programme Bären­ cinematic language, style elements and bude (wdr 5) and Die Sendung mit film analysis. The individual learning dem Elefanten (KI.KA/wdr) units are configured modularly and are www.schlauer.wdr.de appropriate for all ages and school types. At the same time, each of the Planet School instructional elements is structured to The internet portal jointly sponsored by function autonomously, without substan- the public broadcasters swr and wdr tial prior knowledge or technical equip- enables new worlds of knowledge to be ment. In most cases a digital camera and explored online. A simple mouse click will a television are all that’s needed. Planet take you directly to specially produced School also offers practical training in integrating film work to support class-

6 News for children room instruction. Teaching aids and Klicker materials for dok’mal can be found under: Children have a right to receive news www.planet-schule.de/wissenspool/dokmal/ and information they can understand. inhalt/unterricht.html That’s why there’s Klicker – the news pro- gramme specifically produced for primary Hearing and Listening and secondary school students, featuring the latest information from NRW and the The project »Hören mit Qualität« (»High world. Monday through Saturday, wdr 5 quality hearing«), sponsored by the broadcasts Klicker at 2:05 pm. The chil­ Initiative Hören e.V. of NRW’s Regional dren’s programme KiRaKa carries news Media Authority (LfM) and wdr, promotes for children on-the-hour between 12:00 teaching children to hear and listen. The and 5:00 pm Monday through Friday. In educational software AUDITORIX offers addition, free podcasts are available for teaching materials for primary school download for use in classroom instruc- classes. With it, your pupils can create tion. their own radio plays. Scientific teaching www.kiraka.de/nachrichten materials help you to prepare the class- room lessons. neuneinhalb (9 ) www.hoerbuchsiegel.de www.auditorix.de The weekly news magazine for young- sters is aimed at pupils in primary and Language training early secondary school. On its website, you can upload your own videos, photo- In cooperation with language research­ graphs or audio reports. To make sure ers, the Sendung mit dem Elefanten that the reports are really well made, the team has developed extensive language website also includes a »news school« training material for pre-schoolers with where you can learn how to report the immigrant backgrounds. truly »good news« yourself via games, www.wdr-elefant.de videos and training information. www.neuneinhalb.de

7 Music to your ears

Plan M: Making more music host, organize and perform with the pros! Come one, come all to the wdr Music – Let’s Dance! Dance projects for schools House! You and your pupils can expe- with the wdr Symphony Orchestra rience the full range of music with the wdr orchestra and chorus. They offer – Jazz at School – School concert and something for everyone from ages 3 to coaching for the school’s Big Band with 99, such as: wdr’s Cologne Big Band

Concerts for Kids Visit a practice session and – Bärenbude concert magic with the internet options cuddly bears Johannes and Stachel For all concerts on offer, it is possible to – Concert with the Elephant register for your school class to attend a – »Here come the horns … but not alone« practice session as audience members. You’ll also find additional special offers wdr’s chamber music ensembles visit kindergartens and schools on the internet: – wdr Klangkiste – The award-winning – KiRaKa Family concerts webpage featuring classical and jazz – KiRaKa sings! A sing-along project for music for kids primary school classes www.klangkiste.wdr.de – Classroom teaching materials to Concert for young people prepare for »1live in the Philharmonic« – 1live in the Philharmonic – Concerts concerts are available after registering with sponsorships and a sing-along in the virtual »Music Room« project For more information on all opportunities, – Backstage – Onstage! Concert and go to: event management competition with www.plan-m.wdr.de the wdr radio orchestra: Students

8 School classes at wdr wdr Children’s Studio wdr Adventure Travels Radio and television in do-it-yourself Using a map, an idea-filled binder and a style: School classes in grades 3 – 5 reporter‘s notebook, children between learn to produce their own programming the ages of eight and 11 »conquer« the in the wdr Children’s Studio under the broadcast centre, where the young ad- direction of broadcast professionals. venturers solve puzzles and conduct mini Youngsters present television news and interviews. They learn the ins and outs can experiment with the Bluebox. Or, of television and radio studios and get a pupils can produce a radio play within closer look at some of the tricks used by the framework of a radio workshop using broadcast pros. voices, musical instruments, everyday Appointments available Monday through objects and computer files. It’s not only Friday at 10:00 am and 2:00 pm. Length: great fun, it also provides hands-on expe- approx. 2 hours rience in broadcast media. The children www.schlauer.wdr.de record their productions on CD or DVD to take back to their schools with them. To For grades 9 and above, wdr offers tours prepare for the class trip to wdr and to of the production studios in Cologne. follow up their visit, we recommend the 1live also invites visitors 14 years of age »Television Basics – What children should and up to take a tour. Classes learn about know about their favourite medium« everything from studio equipment to package of working materials. music selection at 1live in downtown Appointments available Monday through Cologne. wdr also conducts weekend Friday at 10:30 am and 2:30 pm. Length: tours of its workshops at the Cologne­ approx. 2 hours Bocklemünd TV studios and the set of the www.schlauer.wdr.de popular Lindenstrasse TV series. Our tip: Please sign up for these tours well in advance. www.wdr.de/unternehmen/service

9 Continuing education

Media Competence in Continuing education with Kindergarten Planet Schule For educators, teachers and educational The latest trend is learning with new me- lecturers, wdr offers a day-long seminar dia. From languages to natural sciences, entitled »Radio and TV projects for kin- Planet Schule develops new ideas for an dergartners«. You will learn how you can innovative classroom experience togeth­ effectively discuss the topic of media in er with you. Films, interactive simula­ your kindergarten in a fun way. The pro- tions, graphics and worksheets support ducers of the award-winning children’s the instructional content. The documen- programmes Bärenbude (wdr 5) and tary programme dok’m al, teaching the the Sendung mit dem Elefanten (wdr use of cinematic arts in schools, offers and KI.KA television) explain their pro- lessons for interested educators. For grammes and provide practical tips. In more, simply go to: workshops, the participants themselves www.planet-schule.de take cameras and microphones into their own hands to practice showing their wdr 5 goes to college pupils how to create media projects of their own. Politics, economics, history or natural www.schlauer.wdr.de sciences: The departmental disciplines of many universities in North Rhein-West- Educational Media Day phalia can also be found in the program- ming of wdr 5. Universities as institu- Would you like to inform yourself and tions are also regularly featured in wdr’s your colleagues or seminar members reporting. And close cooperation with about the educational media opportuni- university radio stations is an ongoing ties offered by wdr and also take a tour of project. the production studios? Then register at: www.wdr5.de www.wdr.de/unternehmen/service

10 Educational opportunities in the internet

KiRaKa – The Knowledge Portal for The Children’s Radio Channel Everyone KiRaKa is unique: a radio programme At wissen.wdr.de you will find all of the children can listen to all day. Westdeut- educational programming offered by wdr scher Rundfunk (wdr) is Germany’s only – from Sendung mit der Maus to Quarks public broadcaster to offer such a pro- & Co – logically listed by topic. Teachers gramme. From 6:00 am to 10 pm, it is on and educators can find information for the digital radio frequencies of DAB+, school projects and radio & television DVB­C, DVB­S and on the internet under programmes to include in classroom less- www.kiraka.de. KiRaKa’s Sunday mor- on plans. A »funny weasel« helps children ning magazine Radiotoaster features re- discover the World of Knowledge: Audios porting, stories and interviews. On Wed- and videos, games and experiments nesdays, the first German-Turkish make learning an exciting adventure. children’s programme Kelebek (Turkish www.wissen.wdr.de for butterfly) is on the air via the internet. It‘s a joint project of the children’s radio production teams and wdr’s multi-cultu- Stories to laugh and learn ral staff from FunkhausEuropa (European Ranging from how to produce CDs to the Broadcast Centre). In addition, KiRaKa proper way to wear dental braces, the presents radio plays, features, children’s Maus podcasts and the wdr internet por- concerts, quizzes, comedy, talk, tips, Bä­ tal contain a variety of stories explaining renbude, newscasts especially written for complicated topics to young viewers in young listeners (Klicker) and lots of music an easy-to-understand way. The enter­ – children’s songs, classical works and taining educational features can be the latest pop hits. down­loaded for use in kindergartens and classrooms. The award-winning pro- KiRaKa can also be heard from 2:05 – gramme Sendung mit dem Elefanten with 3:00 pm daily on wdr 5. inspiring films for tots is also available on www.kiraka.de the internet. www.die-maus.de www.wdr-elefant.de 11 Knowing how and where to look

Programme recordings and wdr in www their uses in classrooms Live Stream, Video­on­Demand, Mediathek, Would you like to record TV programmes at Podcast – what do these terms mean? At home and show them later to your class? wdr.de you’ll find a wide variety of radio Please note the following rules: only the and television broadcasts that you can broadcasts from Planet School – Television access on the internet whenever you have for Schools – may be used by certified time. Here’s where you’ll find out how: educational institutions in accordance with www.wdr.de/themen/hilfe/hilfe100.html § 47 of German Copyright Law. Please remember to erase all audio and video wdr RadioRecorder recordings at the end of the school year, You’re encouraged to take advantage of at the latest, unless an appropriate usage the wdr RadioRecorder. It’s software you fee has been paid to the copyright owner. can use to record wdr radio programmes. www.wdr.de/tv/home/sendemitschnitte www.wissen.wdr.de/Lehrerwissen Recorded programmes – including addi­ tional digitally encoded information – can be transferred to a mobile device via PC or Programme search Mac. It’s only for your private use, though. Sometimes your radio seems to either To download the free software, go to: have gone crazy or to have a mind of its www.radiorecorder.wdr.de own when you’re trying to find the right programme to listen to. Quick help is at hand with the wdr frequency database in the internet. There, for example, you’ll find information on FM radio transmis­ sions throughout North Rhine-West­ phalia. www.wdr.de/unternehmen/technik

12 Trainee and internship programmes

School internships tional training law (BBiG). In fact, in terms of the quality and scale of the education Every year, wdr makes it possible for offered, wdr ranks among the very best. some 500 high school students to partici- At the same time, with its professional pate in an internship. These are available qualification programme, wdr guarantees in the following range of occupational that the high quality standards of its pro- fields: editorial, technical and IT, office gramming will be maintained in the future. management and business administra­ www.wdr.de/unternehmen/karriere tion. Applications can only be submitted online. In addition, it’s possible to gain an insight into broadcasting through at­ Vocational training tend­ing the wdr Summer Academy, or by Are your secondary school students taking part in Girl’s Day or with the talent more interested in an apprenticeship or workshop wdr grenzenlos for young peo- vocational training? Do they need more ple with an immigrant background. These information concerning dual-track college offer students a chance to learn about studies or educational opportunities? job opportunities with the public broad- These are available through the vocation­ caster. al activities of wdr 2 radio and Lokalzeit www.wdr.de/unternehmen/karriere regional programmes in wdr television. Tips on how to apply and details on ca- Traineeship reer opportunities in a variety of broad- cast occupations are offered both on the Many secondary school students inter­ air and via the internet. But, above all, ested in working in media often have only thousands of internships can be found on a vague understanding of the educational wdr’s internet pages. wdr’s vocational opportunities available to them in their training activities have been successfully dream job. wdr provides a fully qualified connecting high school students with and certified education in 17 different me- possible employers for many years. dia occupations, in accordance with the www.wdr-lehrstellenaktion.de strict requirements of German occupa­

13 Encouraging and protecting children

Children’s Rights Award Protection of Youth in Media Does your school have a project to at wdr promote the rights of children? Then you The more that media influence our every- should register for the »wdr-­Preis für die day lives – in our work and during our free Rechte des Kindes« (wdr Award for the time – the more important Protection of Rights of the Child). It honours individu- Youth in Media becomes. Its purpose is als, groups and institutions in North to protect children and young people Rhine-Westphalia that are exemplary in from harmful content in radio, television their support for children’s rights. Espe- programmes and on the internet and cially important to note is that children, other media that could stunt the develop- too, can apply for consideration. The ment of their personalities or endanger award is presented every two years on them. wdr takes the protection of youth World Children’s Day in September. in media very seriously. wdr’s Youth Pro- www.wdr.de/radio/home/kinderrechte tection Officer analyzes the public broad­ caster’s programming on behalf of the Director General for the Broadcasting Council in an annual Youth Protection Re- port. It also deals with suggestions and complaints from audience members. For wdr, the responsibility for programming in public broadcasting and the protection of youth in media are inseparably con­ nected. www.wdr.de/unternehmen

14 Broadcast schedule

You can also find the current programme listings on the individual websites. In addition, the wdr Mediathek – wdr’s media data bank – offers programmes you can download at your convenience at: www.wdr.de/mediathek wdr Television

Planet Schule (on schooldays) Mon – Fri 7:20 am vary

Planet Wissen Mon – Fri 3:00 pm may

Planet Wissen (repeat) Mon – Fri 7:20 am (Sat 7:50 am) Times Quarks & Co Tues 9:00 pm Quarks & Co (repeat) Sat 12:00 noon Die Sendung mit der Maus Sat 11:10 am Die Sendung mit dem Elefanten Sat 11:40 am

ARD (First Programme) Wissen macht Ah! Sat 8:05 am neuneinhalb Sat 8:30 am and 11:00 am Kopfball Sun 11:00 am Die Sendung mit der Maus Sun 11:30 am

Die Sendung mit dem Elefanten Mon – Fri 7:25 am Die Sendung mit der Maus Sun 11:30 am Die Sendung mit der Maus (repeat) Mon 1:40 pm Wissen macht Ah! M o n – Thurs 7:25 pm

(via internet and digital radio)

ZeitZeichen | wdr 5 daily 9:05 am ZeitZeichen (repeat) | wdr 3 daily 5:45 pm Stichtag | wdr 2 daily 9:40 am Stichtag (repeat) | wdr 2 daily 5:40 pm (Sat 6:40 pm) KiRaKa | wdr 5 and KiRaKa daily 2:05 pm KiRaKa (repeat) | KiRaKa daily 5:00 pm (Weekend programmes are repeated on Monday from 12:00 noon – 2:00 pm) Bärenbude | wdr 5 and KiRaKa daily 6:30 pm Bärenbude (rpt. next day) | KiRaKa daily 6:00 pm Leonardo | wdr 5 Mon – Fri 4:05 pm Leonardo (repeat) | wdr 5 Mon – Fri 10:05 pm 15 You can also download this brochure as a PDF file at www.schlauer.wdr.de Would you like to subscribe to our Schlauer Newsletter? Three times a year we’ll inform you of the latest educational media opportunities offered by wdr. Simply register at www.schlauer.wdr.de The educational media offered by wdr are free of charge.

Published by Westdeutscher Rundfunk, Cologne Marketing

www.wdr.de Photo credits © wdr, Mauritius, Mohr Design/ Getty, wdr/Lindemann, wdr/ Lehmus, wdr/Zanettini, wdr/Kost, wdr/Fringuelli, wdr/Brill, wdr/Becker Design www.mohrdesign.de wdr is neither responsible nor liable for the content of third-party websites or for the content of any link contained in such a linked site. September 2012

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