Corporate Profile

Corporate Proﬁle 2018 Fast Growing F&B Distributor Copyright Provenance®distributions 2 Who We Are

Provenance® Distributions Pte Ltd is a fast growing company that imports and distributes fast-moving food & beverages (F&B) in Singapore, Hong Kong & Macau. We also re-export F&B to other Asian markets. The South China Morning Post — Asia’s most widely read English newspaper based in Hong Kong — featured us as ”A Rising Star in Asia.” (August 9, 2017) & The Straits Times — Singapore’s leading newspaper — also featured us on Singaporean brand successes in Hong Kong (Sep 9, 2018).

We have an extensive B2B distribution network — covering 1,700+ locations — and distribute global brands such as S&W fruit juices and leading Singaporean brands such as The Golden Duck. We are an Ofﬁcial Partner of MICHELIN Guide for their events in the region. Through our strong marketing expertise, we run impactful marketing campaigns which generate brand awareness and sales. We are also sales & CRM experts with a large database of B2B purchaser contacts. Our vision is to become a leading distributor in Asia. Copyright Provenance®distributions 3 Rising Star in Asia

*As reported in the South China Morning Post, Business Section, 9th Aug 2017

Copyright Provenance®distributions 4 Freight Sales Marketing Suite of Services Delivery Copyright Provenance®distributions Warehousing

Orders Merchandising Receivables 5 Our Ofﬁces

China (Shenzhen)

(In 2019)

Singapore HQ Hong Kong Macau

318 Tanglin Rd Two IFC Praia Grand

Straits Times (Singapore) 9 Sep 2018 SCMP (Hong Kong) 9 Aug 2017

Lian He Zao Bao (Singapore) 1 Apr 2015 Business Times (Singapore) 19 Feb 2016

2017! 2018!

MICHELIN Guide Street Fest Macau

Street Food Festival Singapore | Hong Kong & Macau 2017 | 2018 2017! 2018! Copyright Provenance®distributions 10 Experienced Executive Team

Kevin Tan Founder & Managing Director

[email protected]

Marcus Lim Raymond Chan General Manager, Singapore Head of Sales, Hong Kong & Macau

[email protected] [email protected]

2012 2013 2014 2015 2016 2017

Founded Copyright Provenance®distributions 12 Marketing Expertise

Most other distributors have kept to their traditional way of doing things, focusing on goods consolidation, wholesale trading, and delivery. We have disrupted this antiquated model and added further value by using our marketing expertise & strong media network to help brand owners grow their brands. In an increasingly complex marketplace, we help brand owners conduct successful marketing campaigns which generate strong brand recognition and sales.

Because of this, we have a solid reputation. We are one of the most Google-searched distributors and perennially appear among the top 5 organic sites for relevant searches (e.g. “food & beverage distributor Singapore (or) Hong Kong”). As such, we consistently receive over 100 supplier & customer enquiries monthly. The following pages highlight just some of our many impactful marketing campaigns & activities.

Celebrity P rovenance ® Marketing distributions Sheila Sim | Model Shaun Chen | Actor Rosalyn Lee | DJ

Michelin Guide Event Singapore 2018 FHA SIAL China Singapore 2018 Shanghai 2017 Social Star Awards Singapore 2013

HOFEX Jetstar Asia Airlines Event Hong Kong 2017 Michelin Guide Event Singapore 2017 Scoot Airlines Event Macau 2018 Singapore 2017

The Golden Duck Pop-up Store Langham Place Hong Kong 2018

O.N.E. Coconut Pop-up Store F1 Pit Singapore 2012

@bentomonsters 6,508 LIKES @honeybeesweets.sg 1,775 LIKES

@yellowﬁngers 1,115 LIKES @lirongs 947 LIKES

*for relevant search words such as: “food (and/or) beverage distributor Singapore (or) Hong Kong”. Copyright Provenance®distributions 19 Wide Regional Network

In a short span of just six years, Provenance Distributions has successfully signed over 430 B2B client accounts covering a distribution network of over 1,700 locations across Singapore, Hong Kong and Macau.

Our clients are from a comprehensive & wide range of major industries such as Retail, Hotel, Casino, Restaurant, Cafe, Airline & Corporate industries, and this covers most of the F&B distribution market.

The following pages list just some of our many key clients.

Retail

Amazon Prime Now Copyright Provenance®distributions Redmart

Dean & Deluca Four Seasons Organic Huber’s Butchery 22 Marina Bay Sands Resorts World Sentosa Raﬄes Hotel Hotel & Casino Swissotel Copyright Provenance®distributions Fairmont

The Westin Andaz Kempinski 23 Singapore Airlines SPC Petrol Stations Krispy Kreme

Others

Shaw Theatres Copyright Provenance®distributions SaladStop!

Google (Data Centre) Jetstar Asia INSEAD 24 Hong Kong | Macau Key Clients

Retail

City’Super Copyright Provenance®distributions Vanguard

HKTV Mall Ztore.com Foodwise 26 The Peninsula HK Four Seasons Hotel HK Grand Hyatt HK Hotel & Casino Conrad HK Copyright Provenance®distributions Marco Polo HK

Galaxy Macau Studio City Macau The Parisian Macau 27 HK Jockey Club UA Cinemas Dream Cruises

Others

Plaza Premium Lounge Copyright Provenance®distributions HK Express Airlines

The Coﬀee Academics Aberdeen Marina Club Deliveroo 28 Big Data | Sales Efﬁciency

We are successful at quickly signing up new clients because of our speed to market & sales effectiveness. This is because ﬁrstly, we have a big database of leads in our Customer Relationship Management (CRM) system, and a strong expertise in managing & optimising our CRM. The combination of big data and CRM know-how enables us to strategise and target sales channels much faster than our competitors.

Secondly, we also have an experienced sales team (our current Sales Managers have over 50 years combined sales experience) to execute these sales strategies effectively. Thus our response rates to our sales approaches are remarkably high, and this makes it possible for us to have a faster speed to market with a lean sales force.

CRM Cloud Database Phone | Email Contacts of B2B Purchasers o Singapore: 4,300+ Contacts o Hong Kong & Macau: 1,300+ Contacts

Develop Sales Target Industries Prepare Mailers Contact Campaign via CRM Prospect Clients Sales Scripts Clients

Our Sales Eﬃciency

Enquiries Appointment Setting Client Win 60% Response Rate 40% Response Rate 20% Response Rate

Copyright Provenance®distributions 31 Thank You provenance.com.sg | [email protected] | +65 6887 5209 provenance.com.hk | [email protected] | +852 2251 8778