2021 Media Kit Overview
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2021 MEDIA KIT OVERVIEW Classic Sewing celebrates Print and helps activate the Total Distribution 10,000 spirit, individuality, and Frequency 4x creativity in crafting one-of-a-kind garments. Digital We are the authority on Monthly Page Views 108,241 sewing trends, heirloom E-Newsletter Subscribers 67,073 techniques, and designs, featuring projects to delight the most Social discriminating sewist Followers 28,796 alongside creations from top designers. This magazine has something fabulous for all experience levels! INSTAGRAM FACEBOOK Followers 2,326 Followers 11,082 Impressions 73,632 Impressions 240,551 Engagements 4,596 Engagements 24,558 Engagement Rate 6.2% Engagement Rate 10.2% Sources—Print: Publisher’s 2020 Statement of Ownership; Digital and Social: Google Analytics, based on Jan. 2020 to Nov. 2020 data. AUDIENCE Ages 18-27 4% 87% FEMALE Ages 25-34 10% 13% MALE Ages 65+ 38% Ages 35-44 8% Ages 45-54 11% Ages 55-64 29% Sources—Print: Publisher’s 2020 Statement of Ownership; Digital and Social: Google Analytics, based on Nov. 2020 data. 2021 EDITORIAL CALENDAR lassic Sewing magazine was born out of a passion for stitching, both by hand and by machine, and Ceducating readers on the proficiencies needed to master the art of sewing. It is the industry’s leading publication on the many joys and delights of garment construction, machine and hand embroidery, and other needle arts. Classic Sewing magazine is the standard of excellence in sewing. It delights the reader with the endless techniques and design possibilities. With its quarterly frequency, it gives the subscriber time to make projects from the magazine between issues. Classic Sewing follows the seasons in project themes, and the editorial content is focused on that as well. Regardless of the sewing skill level of the readers, there are projects in each issue for everyone. The content is designed to provide education and instruction to the readers. Through the pages of this magazine, with detailed instructions, you can advance your skills at your own pace. It also introduces new fabrics, equipment, and notions in every issue. The magazine comes poly-bagged with a full-size sewing pattern envelope containing paper patterns for several garments in the issue. Plus, there are countless downloads featuring patterns, machine embroidery designs, added technique instruction, and anything that is needed to complete the projects featured. The magazine is filled with designs from the top designers in the sewing industry. Beginning with the Spring Issue, Easter sewing is introduced, followed by the Summer Issue, where casual, fun sewing projects are featured. The back-to-school Fall Issue kicks off the season for cooler months. The sewing year culminates with the Holiday Spring 2021 Christmas Issue, featuring a plethora of holiday fashions, gift ideas, and enjoyable sewing ideas for your home. During the year, the subscriber receives more than $500-worth of Materials Due 1/5 | On Sale 2/23 Materials Due 8/24 | On Sale 10/26 patterns, embroidery designs, smocking plates, and appliqué patterns. Summer Spring 2022 The year 2021 promises to be even more inspirational. Machine sales are increasing, as Materials Due 2/17 | On Sale 4/27 Materials Due 12/20 | On Sale 2/22 new people are entering the sewing world. Classic Sewing will continue to be the leader in the industry going forward, providing projects for these new sewists as well as the Autumn very advanced sewists. Materials Due 5/19 | On Sale 7/27 Editor, Classic Sewing PRINT MARKETING Classic Sewing was crafted to allow readers to slow down, unplug, and escape without distraction. Turning the pages is an experience readers can feel in the weight and texture of the paper in their hands, see in the compelling images and clean design, and bring to life in their next sewing project. Success is due to a loyal, trusting readership confident the publication will deliver every time. Combined with a commitment to a 30/70 ad-to-edit ratio, it creates a targeted, expected environment for advertising. Advertising Rates Digital Editions Cover 2, Page 1 $9,000 All advertisements run on digital Spread $8,000 editions at no additional charge. Full Page $4,000 Option to include a hyperlink 1/2 Page $3,000 to direct readers to advertiser 1/3 Page $2,000 website. 1/4 Page $1,600 Cover 4 $5,000 Business Reply Card, Polybag, and Inserts Ad Specs Pricing available upon request; Trim Size 8.0" x 10.875" all business reply cards must Full Page 8.25" x 11.125" accompany a minimum of a (bleed only) full-page advertisement. 1/2 Page (H) 6.875" x 4.625" 1/3 Page (SQ) 4.5" x 4.625" 1/3 Page (V) 2.1875" x 9.375" 1/4 Page 3.375" x 4.625" Frequency pricing and custom-program proposals available upon request. All rates are net. ! ! ! DIGITAL MARKETING From: Classic Sewing Magazine [email protected] From: Classic Sewing Magazine [email protected] From: Classic Sewing Magazine [email protected] Subject: The Perfect Easter Ensemble Subject: Smocked Sharks Bring Big Smiles Subject: Happy Bunnies Date: February 11, 2020 at 3:07 PM Date: April 21, 2020 at 9:15 AM Date: March 16, 2020 at 12:03 PM To: [email protected] To: [email protected] To: [email protected] View this email in your browser View this email in your browser View this email in your browser Dear Sewing Friends, Dear Sewing Friends, Dear Sewing Friends, What could be cuter than two precious bunnies Every little boy loves his sea friends—especially This adorable dress by Kathy Drew with appliqué on a jacket for Easter? The dress alone is a cute little sharks! Picture smocking is so much bunnies will be an Eastertime favorite. I love the wonderful wardrobe piece—and when paired with fun, and this is a wonderful project with which to way Kathy used the same dress fabric for the the jacket, which is piped in the same fabric, it is begin. There are very few color changes, so you bunnies! the perfect ensemble. can enjoy stacking your stitches. Digital placements, written by the editors of Classic Sewing, allow content to travel to meet readers in the right place, through the right Cora’s Dress and The Easter Jacket Smocked Sharks Happy Bunnies platform, at the right moment on Crisp, cool spring weather calls for a cute jacket and dress ensemble, especially Ann Parker has created a wonderful smocking design for little boys—girls too, if they Scampering for the petite carrot, two little bunnies are ready for spring on this when there is a soft pastel bunny peeking around each side. Designed by Beth Dix like sharks. These whimsical, friendly sharks are sure to bring big smiles. The bold precious appliqué machine embroidery design from Kathy Drew! Pictured here on of Primrose Lane, this sweet ensemble is a wonderful choice for your little girl’s green complements the lighter green seersucker and shows off the smocking. This the Sundress and Shorts Set pattern by Creations by Michié, these bunnies will add Easter outfit. This project is featured in our new Spring 2020 issue of Classic Sewing project is a wonderful way to learn picture smocking, as there are very few color the perfect touch to your spring and Easter projects. This project is featured in our their journey. magazine. changes and the motif is repetitive across the panel. The project is featured in the Spring 2020 issue of Classic Sewing magazine. new Summer 2020 issue of Classic Sewing magazine. Leverage our deep expertise in engaging content creation, and get Sew Along With Us! Mark your calendar for the Flower Power Sew-Along sponsored by Classic Sewing magazine and HUSQVARNA® VIKING®! This five-week sew-along will to know our passionate audience launch April 28, 2020. We’ll be making this cute Flower Power top with matching pants or a skirt (or both). This project was designed by Alicia Welcher, assistant [ BLOG POST VIA HOME PAGE ] editor of Classic Sewing. We will also be giving away a HUSQVARNA® VIKING® EPIC™ 980Q sewing machine to one lucky winner. Valued at $9,999, this machine features intuitive, leading-edge features created to help you get from “idea to done” through custom digital and social in less time than ever before. New Leaf and Petal Monogram Sew a Wardrobe of Cute Doll Clothes placements timed to complement Have you seen the new 2020 Classic Sewing Subscribers Monogram? Designed by Sew along with Connie Palmer to create a wardrobe of cute-as-pie 18" doll Helen Catherine Reich and digitized by John Deer, this alphabet is a wonderful garments! This online club features exclusive downloadable patterns and full addition to your machine embroidery collection. The designs include uppercase directions. Sign up today for instant access to all seven projects! letters, coordinating numbers, and a decorative border design. Featuring floral accents, the collection is ideal for monogramming special projects. This monogram your internal marketing campaigns set is free to Classic Sewing magazine subscribers with an active subscription (log in to your account to access). It is also available to purchase separately. From Bernina, a partner of Classic Sewing magazine. and drive web traffic. From Children’s Corner Store, a partner of Classic Sewing magazine. Triple Treat: Organizer Projects Create an organizer pouch in a trio of sizes in this online course with Katie Bartz. This pouch can be made with or without an embroidery machine—either way, it offers a collection of valuable techniques you can transfer to other parts of your sewing. You’ll perfect the creation of welt zipper projects and top zipper insertions with Katie’s simple methods as you create this fully-lined project.