2021 MEDIA KIT OVERVIEW

Classic Sewing celebrates Print and helps activate the Total Distribution 10,000 spirit, individuality, and Frequency 4x creativity in crafting one-of-a-kind garments. Digital We are the authority on Monthly Page Views 108,241 sewing trends, heirloom E-Newsletter Subscribers 67,073 techniques, and designs, featuring projects to delight the most Social discriminating sewist Followers 28,796 alongside creations from top designers. This magazine has something fabulous for all experience levels! INSTAGRAM FACEBOOK Followers 2,326 Followers 11,082 Impressions 73,632 Impressions 240,551 Engagements 4,596 Engagements 24,558 Engagement Rate 6.2% Engagement Rate 10.2%

Sources—Print: Publisher’s 2020 Statement of Ownership; Digital and Social: Google Analytics, based on Jan. 2020 to Nov. 2020 data. AUDIENCE

Ages 18-27 4% 87% FEMALE Ages 25-34 10% 13% MALE

Ages 65+ 38%

Ages 35-44 8%

Ages 45-54 11%

Ages 55-64 29%

Sources—Print: Publisher’s 2020 Statement of Ownership; Digital and Social: Google Analytics, based on Nov. 2020 data. 2021 EDITORIAL CALENDAR

lassic Sewing magazine was born out of a passion for stitching, both by hand and by machine, and Ceducating readers on the proficiencies needed to master the art of sewing. It is the industry’s leading publication on the many joys and delights of garment construction, machine and hand embroidery, and other needle arts. Classic Sewing magazine is the standard of excellence in sewing. It delights the reader with the endless techniques and design possibilities. With its quarterly frequency, it gives the subscriber time to make projects from the magazine between issues.

Classic Sewing follows the seasons in project themes, and the editorial content is focused on that as well. Regardless of the sewing skill level of the readers, there are projects in each issue for everyone. The content is designed to provide education and instruction to the readers. Through the pages of this magazine, with detailed instructions, you can advance your skills at your own pace. It also introduces new fabrics, equipment, and notions in every issue.

The magazine comes poly-bagged with a full-size sewing pattern envelope containing paper patterns for several garments in the issue. Plus, there are countless downloads featuring patterns, machine embroidery designs, added technique instruction, and anything that is needed to complete the projects featured.

The magazine is filled with designs from the top designers in the sewing industry. Beginning with the Spring Issue, Easter sewing is introduced, followed by the Summer Issue, where casual, fun sewing projects are featured. The back-to-school Fall Issue kicks off the season for cooler months. The sewing year culminates with the Holiday Spring 2021 Christmas Issue, featuring a plethora of holiday fashions, gift ideas, and enjoyable sewing ideas for your home. During the year, the subscriber receives more than $500-worth of Materials Due 1/5 | On Sale 2/23 Materials Due 8/24 | On Sale 10/26 patterns, embroidery designs, smocking plates, and appliqué patterns.

Summer Spring 2022 The year 2021 promises to be even more inspirational. Machine sales are increasing, as Materials Due 2/17 | On Sale 4/27 Materials Due 12/20 | On Sale 2/22 new people are entering the sewing world. Classic Sewing will continue to be the leader in the industry going forward, providing projects for these new sewists as well as the Autumn very advanced sewists. Materials Due 5/19 | On Sale 7/27

Editor, Classic Sewing

PRINT MARKETING

Classic Sewing was crafted to allow readers to slow down, unplug, and escape without distraction. Turning the pages is an experience readers can feel in the weight and texture of the paper in their hands, see in the compelling images and clean design, and bring to life in their next sewing project.

Success is due to a loyal, trusting readership confident the publication will deliver every time. Combined with a commitment to a 30/70 ad-to-edit ratio, it creates a targeted, expected environment for advertising.

Advertising Rates Digital Editions Cover 2, Page 1 $9,000 All advertisements run on digital Spread $8,000 editions at no additional charge. Full Page $4,000 Option to include a hyperlink 1/2 Page $3,000 to direct readers to advertiser 1/3 Page $2,000 website. 1/4 Page $1,600 Cover 4 $5,000 Business Reply Card, Polybag, and Inserts Ad Specs Pricing available upon request; Trim Size 8.0" x 10.875" all business reply cards must Full Page 8.25" x 11.125" accompany a minimum of a (bleed only) full-page advertisement. 1/2 Page (H) 6.875" x 4.625" 1/3 Page (SQ) 4.5" x 4.625" 1/3 Page (V) 2.1875" x 9.375" 1/4 Page 3.375" x 4.625"

Frequency pricing and custom-program proposals available upon request. All rates are net.

! !

! DIGITAL MARKETING From: Classic Sewing Magazine [email protected] From: Classic Sewing Magazine [email protected] From: Classic Sewing Magazine [email protected] Subject: The Perfect Easter Ensemble Subject: Smocked Sharks Bring Big Smiles Subject: Happy Bunnies Date: February 11, 2020 at 3:07 PM Date: April 21, 2020 at 9:15 AM Date: March 16, 2020 at 12:03 PM To: [email protected] To: [email protected] To: [email protected]

View this email in your browser View this email in your browser View this email in your browser

Dear Sewing Friends, Dear Sewing Friends, Dear Sewing Friends,

What could be cuter than two precious bunnies Every little boy loves his sea friends—especially This adorable dress by Kathy Drew with appliqué on a jacket for Easter? The dress alone is a cute little sharks! Picture smocking is so much bunnies will be an Eastertime favorite. I love the wonderful wardrobe piece—and when paired with fun, and this is a wonderful project with which to way Kathy used the same dress fabric for the the jacket, which is piped in the same fabric, it is begin. There are very few color changes, so you bunnies! the perfect ensemble. can enjoy stacking your stitches.

Digital placements, written by the editors of Classic Sewing, allow content to travel to meet readers in the right place, through the right

Cora’s Dress and The Easter Jacket Smocked Sharks Happy Bunnies platform, at the right moment on

Crisp, cool spring weather calls for a cute jacket and dress ensemble, especially Ann Parker has created a wonderful smocking design for little boys—girls too, if they Scampering for the petite carrot, two little bunnies are ready for spring on this when there is a soft pastel bunny peeking around each side. Designed by Beth Dix like sharks. These whimsical, friendly sharks are sure to bring big smiles. The bold precious appliqué machine embroidery design from Kathy Drew! Pictured here on of Primrose Lane, this sweet ensemble is a wonderful choice for your little girl’s green complements the lighter green seersucker and shows off the smocking. This the Sundress and Shorts Set pattern by Creations by Michié, these bunnies will add Easter outfit. This project is featured in our new Spring 2020 issue of Classic Sewing project is a wonderful way to learn picture smocking, as there are very few color the perfect touch to your spring and Easter projects. This project is featured in our their journey. magazine. changes and the motif is repetitive across the panel. The project is featured in the Spring 2020 issue of Classic Sewing magazine. new Summer 2020 issue of Classic Sewing magazine.

Leverage our deep expertise in engaging content creation, and get Sew Along With Us!

Mark your calendar for the Flower Power Sew-Along sponsored by Classic Sewing magazine and HUSQVARNA® VIKING®! This five-week sew-along will to know our passionate audience launch April 28, 2020. We’ll be making this cute Flower Power top with matching pants or a skirt (or both). This project was designed by Alicia Welcher, assistant [ BLOG POST VIA HOME PAGE ] editor of Classic Sewing. We will also be giving away a HUSQVARNA® VIKING® EPIC™ 980Q sewing machine to one lucky winner. Valued at $9,999, this machine features intuitive, leading-edge features created to help you get from “idea to done” through custom digital and social in less time than ever before.

New Leaf and Petal Monogram Sew a Wardrobe of Cute Doll Clothes placements timed to complement Have you seen the new 2020 Classic Sewing Subscribers Monogram? Designed by Sew along with Connie Palmer to create a wardrobe of cute-as-pie 18" doll Helen Catherine Reich and digitized by John Deer, this alphabet is a wonderful garments! This online club features exclusive downloadable patterns and full addition to your machine embroidery collection. The designs include uppercase directions. Sign up today for instant access to all seven projects! letters, coordinating numbers, and a decorative border design. Featuring floral accents, the collection is ideal for monogramming special projects. This monogram your internal marketing campaigns set is free to Classic Sewing magazine subscribers with an active subscription (log in to your account to access). It is also available to purchase separately. From Bernina, a partner of Classic Sewing magazine. and drive web traffic.

From Children’s Corner Store, a partner of Classic Sewing magazine.

Triple Treat: Organizer Projects

Create an organizer pouch in a trio of sizes in this online course with Katie Bartz. This pouch can be made with or without an embroidery machine⁠—either way, it offers a collection of valuable techniques you can transfer to other parts of your sewing. You’ll perfect the creation of welt zipper projects and top zipper insertions with Katie’s simple methods as you create this fully-lined project. Plus, these bags are so cute and handy. You’ll love making them for yourself or to give as gifts! ADVERTISING PLACEMENTS

The Stitches Are Perfect. The Price Is Right.

Many new and occasional sewists think they can’t afford a high-quality machine. Original Sewing & Quilt Expo Think again. Steeped in Swiss design and built under the watchful eye of BERNINA, Join us for three days of classes and workshops, stage shows, how-to demos, bernette sewing, embroidery, and overlocker machines are the best-quality, feature- incredible display galleries, fabulous shopping, and more! rich, dealer-supported machines for your buck. And that makes bernette just perfect for all your ideas. Blog Post Cleveland, OH | July 30, 31 & August 1, 2020 *new dates* Dallas/Fort Worth, TX | August 13, 14 & 15, 2020 Alex by Children’s Corner Patterns Raleigh, NC | August 20, 21 & 22, 2020 Lakeland, FL | August 27, 28 & 29, 2020 *new dates* The Alex pattern by Children’s Corner is such a darling option for spring! Perfect for Cincinnati, OH | September 17, 18 & 19, 2020 • Advertiser logo boys or girls, the pattern includes options for making a fully-lined romper or jumper Fredericksburg, VA | October 1, 2 & 3, 2020 with a shirt. The romper and jumper feature a bib, elastic at the waist in the back, Chicago, IL | October 22, 23 & 24, 2020 and straps that button on the bib and cross in the back. The shirt closes in the back, Novi, MI | November 12, 13 & 14, 2020 has a piped Peter Pan collar, and can be made with a straight short sleeve or a Original Sewing & Quilt Expo Join us for three days of classes and workshops, stage shows, how-to demos, puffed sleeve. The pattern is available to purchase from Children’s Corner Store. Martha Pullen Teacher Licensing incredible display galleries, fabulous shopping, and more! • 3+ images Enjoy a retreat-style experience that blends the love of sewing, serging, and Make Alex even sweeter by adding a smocked insert to the pattern. With so many machine embroidery with friendships, skill-building, and business opportunity. Cleveland, OH | June 18, 19 & 20, 2020 *new dates* possible smocking designs, you can add a little smocking for boys or girls. The Dallas/Fort Worth, TX | August 13, 14 & 15, 2020 possibilities are endless with Alex. Instructions on how to modify the Alex pattern to Licensing EXPRESS: The Perfect Mix Raleigh, NC | August 20, 21 & 22, 2020 allow for a smocked insertion are featured on the Children’s Corner Store blog. Dallas, TX | August 9–12, 2020 Lakeland, FL | August 27, 28 & 29, 2020 *new dates* • Links to advertiser website Cincinnati, OH | September 17, 18 & 19, 2020 Licensing Fredericksburg, VA | October 1, 2 & 3, 2020 Atlanta, GA | November 2–6, 2020 Chicago, IL | October 22, 23 & 24, 2020 Novi, MI | November 12, 13 & 14, 2020 • 300–500 words Martha Pullen Teacher Licensing Enjoy a retreat-style experience that blends the love of sewing, serging, and Original Sewing & Quilt Expo machine embroidery with friendships, skill-building, and business opportunity. Join us for three days of classes and workshops, stage shows, how-to demos, incredible display galleries, fabulous shopping, and more! Licensing EXPRESS: The Perfect Mix • Option to embed video Dallas, TX | August 9–12, 2020 Atlanta, GA | March 12, 13 & 14, 2020 Lakeland, FL | March 19, 20 & 21, 2020 Licensing Cleveland, OH | April 2, 3 & 4, 2020 Atlanta, GA | November 2–6, 2020 Dallas/Fort Worth, TX | August 13, 14 & 15, 2020 Raleigh, NC | August 20, 21 & 22, 2020 Cincinnati, OH | September 17, 18 & 19, 2020 Fredericksburg, VA | October 1, 2 & 3, 2020 Chicago, IL | October 22, 23 & 24, 2020 Novi, MI | November 12, 13 & 14, 2020 E-Newsletter Ad

Copyright © 2020 Hoffman Media, LLC. All rights reserved. You are receiving this email because you opted in to receive emails from Classic Sewing magazine. Our mailing address is: • 300x250 px ad Hoffman Media, LLC. 1900 International Park Drive, Suite 50 Birmingham, AL 35243 Add us to your address book • Link to advertiser website Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.

Copyright © 2020 Hoffman Media, LLC. All rights reserved. You are receiving this email because you opted in to receive emails from Classic Sewing magazine. • GIF or JPEG accepted [ WEB AD ] [ E-NEWSLETTER AD ]

Copyright © 2020 Hoffman Media, LLC. All rights reserved. You are receiving this email because you opted in to receive emails from Classic Sewing magazine.

Our mailing address is: Hoffman Media, LLC. 1900 International Park Drive, Suite 50 Birmingham, AL 35243 Digital Marketing continued > Add us to your address book

Want to change how you receive these emails? You can update your preferences or unsubscribe from this list. From: Classic Sewing Magazine [email protected] DIGITAL MARKETING Subject: Enjoy a Free Floriani Lace Design! Date: April 26, 2020 at 11:05 AM To: [email protected]

From RNK, a Partner of Classic Sewing Magazine.

The Floriani Family Lace Kit Collection ADVERTISING PLACEMENTS

Sponsored E-Newsletter • Advertiser logo • 3+ images • Links to advertiser website The Floriani Family has generations of embroidery mastery and elegant techniques, and now you can share the secrets of their greatest • Up to 300 words treasure: the Floriani Family Lace.

With the Floriani Family Lace Kit Collection, you can discover the history of • GIF accepted their famous lace and the family that made it.

Facebook [ INSTAGRAM ] • Single image, series of 2–5 images, or short video • Link to advertiser website • Advertiser handle and hashtags • Paid promotion included

Instagram • Single image, series of 2–5 images, or short video • Link to advertiser website in bio Recreated from the late Walter Floriani, Jr.’s original family lace and packaged with his favorite products, it includes over 120 lace designs and specialized projects. Bring that history to your embroidery—that beloved lace into your • Advertiser handle and hashtags home décor and apparel.

Additional Opportunities Social Media Platform Takeover Influencer Network Program Click here for a FREE DESIGN from that collection, and to learn more information and where to find authorized Floriani dealers. Reader Sweepstakes Learn More

Copyright © 2020 Hoffman Media, LLC. All rights reserved. We accept third-party impression and You are receiving this email because you opted in to receive emails from Classic Sewing magazine. click tracking pixels on digital placements. Our mailing address is: Hoffman Media, LLC. 1900 International Park Drive, Suite 50 Sponsorship verbiage included in compliance Birmingham, AL 35243

Add us to your address book with the Federal Trade Commission.

Contact Customer Service about your subscription at www.hoffmanmedia.com/ecare or call 800-759-4438.

If you would like to change how you receive emails, you can update your preferences or unsubscribe from this list.

[ SPONSORED E-NEWSLETTER ] [ FACEBOOK ] SEW-ALONG

Classic Sewing followers are constantly on the hunt for a new project to both inspire them and challenge their skills. As a leader in the industry, Classic Sewing is a community organizer, providing a platform for enthusiasts to join together and have fun.

Let Classic Sewing create buzz around your product through a custom Sew-Along digital program strategically timed to match your marketing initiatives.

Sewers will dive deep with a creative sewing project highlighting the unique and enviable characteristics of your product that will leave them with a beautiful garment or sewing project.

Digital placements across the ecosystem will encourage conversation and interaction—especially Facebook posts by community influencer and Hoffman Media founder Phyllis Hoffman DePiano, who will lead conversation and interact with followers in a personal and editorial style.

Click here or here to see previous sew-alongs put on by Classic Sewing in 2020.

PROGRAM WILL INCLUDE: • Step-by-step photo shoot • Custom Full page advertorial announcing branded Sew-Along • Landing page on Classic Sewing website • Blog post series to house and archive Sew-Along • Sponsored e-newsletters and editorial e-newsletter inclusions • Facebook and influencer posts by Phyllis Hoffman DePiano CLASSIC SEWING THE SEWING MARKET

The editors of Classic Sewing have launched a special marketplace section to answer the most frequent question asked by readers: What are your favorite products?

It’s no secret readers are constantly on the hunt for hidden gems and new finds. This new section will appear in each issue and feature up to two pages of beautiful, must-have products perfect for Classic Sewing enthusiasts. This special section provides higher impact to our product partners.

Space in each issue is limited, guaranteeing your latest product is front and center for a targeted, engaged audience in your ideal demographic.

RATE $750 SIZE 1/4 page RATE $1,250 SIZE 1/2 page

Extend your reach with digital and social media placements

Discounts available with purchase of a full year BRANDED CONTENT

Hoffman Media’s branded content division, StoryMaker, offers advertisers access to an in-house team of writers, designers, photographers, videographers, event planners, and content creators to help tell their story.

Promoting your custom program across multiple platforms provides for a complete, well-rounded opportunity to generate dynamic conversations with current and new customers in an editorial style.

OPPORTUNITIES Advertorial Content Custom Book Publishing Co-Op Partnership Catalog Development Tipped Cover and Production Photography Videography

Pricing and custom program proposal available upon request. EVENTS & CLASSES

As an industry authority, Hoffman Media offers our advertising partners category-exclusive sponsorships with multi-platform exposure and high customer engagement for signature events and reader getaways throughout the year. Whether it be educational opportunities or just a chance to unwind, each Hoffman Media brand has specific events that directly align with your target market.

These immersive experiences can include promotional opportunities for your brand, such as product sampling and tasting, product sales on-site, gift bag inclusion, prominent logo placement, event promotion, event tickets, and relationship building.

SIGNATURE CLASSIC SEWING EVENTS • Large gatherings hosted in enchanting stateside destinations • Licensings and smaller hands-on classroom events, held throughout the country

Check with your sales rep about event partnership opportunities or media partnerships for your own event initiatives.

Options for virtual or in-person events will be included in 2021. INFLUENCER PROGRAMS

Leveraging influencers allows us to tap into their creative voice and expertise to create content that is original, unique, and inspiring for your brand.

PROGRAM DETAILS • Source the right influencers based on the brand’s goals and provide our recommendations on which influencers we think are best • Manage all contracting with the influencers • Work with the influencers to create projects that inspire their community • Manage all content development, go-to marketing timing • The brand is sent all content for review ahead of publishing • Provide a full result report for the influencer programs that capture engagement and reach SUBMITTING ARTWORK

For submitting Print Advertising: For print ad creative 10MB or less, send directly to Kimberly Lewis, [email protected]. We accept any size file via Dropbox or WeTransfer.

For submitting Digital Advertising: Creative for custom content and digital placements should be directed to Anna Portante, [email protected]. ADVERTISING CONTACTS

Mary-Evelyn Dalton [email protected] | 615.481.2595