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Professional & 2017-2018 Non-fiction Also available as ebook seec www.sagepub.in Seconds with Linda Conway Correll Georgee Table of Contents and Arpan Yagnik SAGE RESPONSE Bestsellers ...............................23 Q. What is Creative Aerobics (CA)? How does of alternating left-brain and right-brain CA differ from traditional processes? exercises. Also, Creative Aerobics can be Branding & Advertising ......16-18 learned non-confrontationally in a relaxed A. Creative Aerobics (CA) is an evolutionary Business Ethics .........................7 and enjoyable environment. To shape one’s four-step ideation system that is unlike creativity to perfection, master the Creative traditional brainstorming methodology. To Business Research ....................5 Aerobics 1 to 4 from the book and thereon, begin with, it concentrates on process rather like everything else, it requires practice, Corporate Governance ..............7 than end result—producing fresh, previously practice and practice! unexplored and arrived-at creative solutions Entrepreneurship .....................14 to assignments. Secondly, at each step of the Q. We often get to hear about “Big Ideas”. way, it employs self-generated data-bases Human Resource What is your book’s take on this? that reflect the sui generis individualism of Management ....................... 8-10 the problem-solver, instead of cookie-cutter A. Starting small is the best way. Reach the creativity. depth to which your creativity can descend International Business .............14 and the breadth of attention-grabbing ideas Q. Is CA applicable only for professionals in it can summon. In my experience, Big Ideas Leadership ......................... 11-13 creative fields? start out as the fresh, small, out-of-the-box Legends in Consumer thoughts that Creative Aerobics generates. A. No. The need for creative problem-solving Gradually they grow up! Thereon keep adding Behavior ..................................22 is recognized by all phases of commercial on elements and dimensions until your enterprise today. A streamlined ideation Legends in Marketing ........20-21 thoughts scream “I’m a Big Idea now!” system that can keep up with the ever- increasing speed of business and deliver Legends in Strategic its must-haves is intrinsically valuable in Marketing ................................19 every field. Creative Aerobics, which delivers ` 395 solutions while building extensive, custom Management ......................... 1-5 data bases, is expressly equipped to meet Marketing ................................15 this challenge. Organizational Development .....7 Q. What are the advantages of adopting CA technique mentioned in your book? Please Self Help ............................10-11 share some of the ways to improve ones’ Page 16 creativity? Strategic Management ..............6 A. First, Creative Aerobics can be mastered quickly and the subsequent delivering SAGE SELECT results can be observed in less than an Non-Fiction ........................ 24-30 hour! Creative Aerobics can be mastered SAGE RESPONSE easily. Even the most creatively “challenged” 2017 • 180 PAGES INDEX ................................ 31-32 learners can absorb the total brain stimulation PB • 9789386446824 13th February 2017 KASHMIR MYTHS THE book Kashmir: Exposing the narrative Kashmiri Pandits have The role of Kashmiri Pandits while 595 the Myth Behind the Narrative by woven and how one side of the story holding forth in the media and being ` former civil servant Khalid Bashir is not “exposed”. The book discusses active participants in dethroning elected Ahmad centres around the idea of the pattern of governance in Kashmir, governments in Jammu and Kashmir debunking a narrative that has cast in which Kashmiri Muslims, the author adds meat to the idea behind the book. a shadow over Kashmir’s history for says, have been victims, and analyses The author looks at the constructed a long time. The book has been seen how the situation has not changed narrative in the media today and the part as a challenge to Kalhana, the author despite representatives of the majority played by the community in demonising of Rajatarangini, the historical chronicle community coming to power after 1947. the majority community in order to seek of the north-western subcontinent, the support of Hindus across India. particularly Kashmir, written in 1148 The book tries to counter An important issue the author raises C.E. As a versifier who presented the the popular narrative about existence of the valley, Kalhana is is that if Kashmiri Pandits claim that the history of Kashmir, Kashmir belongs to them, it also someone no Muslim scholar in Kashmir 2017 • 412 PAGES Pandits and Muslims. belongs to Muslims who were its has challenged. It is on this count that PB • 9789386062802 Ahmad’s book attains significance in original inhabitants. Conversion does the list of contemporary history books. The book touches upon events that not change the claim of ancestry. But if have hitherto been unknown to the the only logic is that since the Muslims The author’s intention is to uncover how general public. It also focusses on changed their religion they lost rights Page 28 a community has ruled over the majority how the demand for Panun Kashmir, over land, it is not tenable, according for thousands of years and how it has a separate homeland, is part of the to the author. The book covers issues been difficult for it to accept the reality larger agenda of right-wing Hindu that scholars and historians have so that Kashmir is a Muslim-majority organisations to reconquer Kashmir. far been silent about vis-à-vis the early State. The author tries to demolish period of Kashmir. Management WALKWA THE TALK SYSTEMSSY THINKING FOR Women, Work, Equity, EFFECTIVE MANAGERS Effectiveness The Road Less Travelled Anjali Hazarika Author, Executive Coach, Facilitator Prashun Dutta Advisor, Gaia Smart Cities, Mumbai Though half a century has passed since women first forced open the boardroom …a thought-provoking book a doors, it is indeed disappointing to compelling case for a ‘holistic’ see gender stereotypes hampering approach for decision-making in the recruitment, promotions, and organizations will appeal to both succession process for women in the the management thinker and the corporate world. An expert on leadership thinking manager. development and organizational change, Shankar Krishnan, Group Anjali Hazarika in her book provides priceless insights into how a Head – Strategy, SP Group truly inclusive and empowering organizational culture allows merit Traditional education has been extremely biased towards science, to be recognized irrespective of gender. owing primarily to the success that science has demonstrated in the Kiran Mazumdar Shaw, last three centuries. While the methods of science are greatly, if not Chairperson and Managing Director Biocon, Bengaluru fully, responsible for its success, these are grossly inadequate in the context of societal systems and the complexities that managers If we recognize that economic growth requires the efficient and leaders deal with. Systems thinking is the perfect antidote allocation of resources, then how can half of the world’s population to the stagnation that characterizes managerial theories and be prevented from making a full contribution? practices. The book presents a cogent body of knowledge woven We acknowledge that women are different, yet fail to realize their around systems thinking and its direct application to management potential as equals. We accept that women need to be empowered, of business organisations. It builds a case for such an approach yet debate who should take the lead and who the stakeholders are. by bringing to fore weaknesses of traditional management theory This book grows directly out of the personal challenges the author and practices. grappled with, the conversations she has had with women in a variety of settings, and the constructive debates with corporate CONTENTS representatives and policy planners on how the process of change Foreword by Arun Maira / Preface / My Tryst with Systems / Science-The Prima Donna / Reality-The Karmakshetra / The Leap into the Unknown / should be initiated. It asserts that the responsibility of enhancing Action Derivatives of Systems / The Stabilizing and Creative System / Self- gender diversity at the workplace does not lie entirely with the organization / Complexity and Its Management / Management Styles in a companies, although much work needs to be done by them, but Systems World / Leadership / The Last Words / Bibliography with several stakeholders—the government, NGOs, men, and women themselves—all of whom need to work together to bring SAGE RESPONSE about an equitable environment for women at the workplace. 2017 • 220 pages • Paperback (9789386446732) • `395.00 CONTENTS Preface / Equality with a Difference / The Complex Scenario with Vast Contradictions / Two Models Based on Two Assumptions / Why Differences Will Make a Difference? / Redefining Leadership / In the Shackles of Stereotypes … Even Today / Gender Stereotyping and Its Impact on Women’s Careers / Encountering Glass Ceilings and Walls / Myths about ABOUT THE AUTHOR Women Executives / Implications for Corporate Performance / A Virtue of Necessity / The Tyranny of Invisible Barriers / Will She Fit in? Challenges Prashun Dutta, a veteran with over three and a of Fitting in the Organizational Culture / Career by Chance / Is ‘Ambition’ half decades of work experience as a management a Bad Word? / The Tight Rope