Professional & 2017-2018 Non-fiction

Also available as ebook seec www.sagepub.in Seconds with Linda Conway Correll Georgee Table of Contents and Arpan Yagnik SAGE RESPONSE Bestsellers ...... 23 Q. What is Creative Aerobics (CA)? How does of alternating left-brain and right-brain CA differ from traditional processes? exercises. Also, Creative Aerobics can be Branding & Advertising ...... 16-18 learned non-confrontationally in a relaxed A. Creative Aerobics (CA) is an evolutionary Business Ethics ...... 7 and enjoyable environment. To shape one’s four-step ideation system that is unlike creativity to perfection, master the Creative traditional brainstorming methodology. To Business Research ...... 5 Aerobics 1 to 4 from the book and thereon, begin with, it concentrates on process rather like everything else, it requires practice, Corporate Governance ...... 7 than end result—producing fresh, previously practice and practice! unexplored and arrived-at creative solutions Entrepreneurship ...... 14 to assignments. Secondly, at each step of the Q. We often get to hear about “Big Ideas”. way, it employs self-generated data-bases Human Resource What is your book’s take on this? that reflect the sui generis individualism of Management ...... 8-10 the problem-solver, instead of cookie-cutter A. Starting small is the best way. Reach the creativity. depth to which your creativity can descend International Business ...... 14 and the breadth of attention-grabbing ideas Q. Is CA applicable only for professionals in it can summon. In my experience, Big Ideas Leadership ...... 11-13 creative fields? start out as the fresh, small, out-of-the-box Legends in Consumer thoughts that Creative Aerobics generates. A. No. The need for creative problem-solving Gradually they grow up! Thereon keep adding Behavior ...... 22 is recognized by all phases of commercial on elements and dimensions until your enterprise today. A streamlined ideation Legends in Marketing ...... 20-21 thoughts scream “I’m a Big Idea now!” system that can keep up with the ever- increasing speed of business and deliver Legends in Strategic its must-haves is intrinsically valuable in Marketing ...... 19 every field. Creative Aerobics, which delivers ` 395 solutions while building extensive, custom Management ...... 1-5 data bases, is expressly equipped to meet Marketing ...... 15 this challenge. Organizational Development .....7 Q. What are the advantages of adopting CA technique mentioned in your book? Please Self Help ...... 10-11 share some of the ways to improve ones’ Page 16 creativity? Strategic Management ...... 6 A. First, Creative Aerobics can be mastered quickly and the subsequent delivering SAGE SELECT results can be observed in less than an Non-Fiction ...... 24-30 hour! Creative Aerobics can be mastered SAGE RESPONSE easily. Even the most creatively “challenged” 2017 • 180 PAGES INDEX ...... 31-32 learners can absorb the total brain stimulation PB • 9789386446824

13th February 2017 KASHMIR MYTHS THE book Kashmir: Exposing the narrative Kashmiri Pandits have The role of Kashmiri Pandits while 595 the Myth Behind the Narrative by woven and how one side of the story holding forth in the media and being ` former civil servant Khalid Bashir is not “exposed”. The book discusses active participants in dethroning elected Ahmad centres around the idea of the pattern of governance in Kashmir, governments in Jammu and Kashmir debunking a narrative that has cast in which Kashmiri Muslims, the author adds meat to the idea behind the book. a shadow over Kashmir’s history for says, have been victims, and analyses The author looks at the constructed a long time. The book has been seen how the situation has not changed narrative in the media today and the part as a challenge to Kalhana, the author despite representatives of the majority played by the community in demonising of Rajatarangini, the historical chronicle community coming to power after 1947. the majority community in order to seek of the north-western subcontinent, the support of Hindus across India. particularly Kashmir, written in 1148 The book tries to counter An important issue the author raises C.E. As a versifier who presented the the popular narrative about existence of the valley, Kalhana is is that if Kashmiri Pandits claim that the history of Kashmir, Kashmir belongs to them, it also someone no Muslim scholar in Kashmir 2017 • 412 PAGES Pandits and Muslims. belongs to Muslims who were its has challenged. It is on this count that PB • 9789386062802 Ahmad’s book attains significance in original inhabitants. Conversion does the list of contemporary history books. The book touches upon events that not change the claim of ancestry. But if have hitherto been unknown to the the only logic is that since the Muslims The author’s intention is to uncover how general public. It also focusses on changed their religion they lost rights Page 28 a community has ruled over the majority how the demand for Panun Kashmir, over land, it is not tenable, according for thousands of years and how it has a separate homeland, is part of the to the author. The book covers issues been difficult for it to accept the reality larger agenda of right-wing Hindu that scholars and historians have so that Kashmir is a Muslim-majority organisations to reconquer Kashmir. far been silent about vis-à-vis the early State. The author tries to demolish period of Kashmir. Management

WALKWA THE TALK SYSTEMSSY THINKING FOR Women, Work, Equity, EFFECTIVE MANAGERS Effectiveness The Road Less Travelled Anjali Hazarika Author, Executive Coach, Facilitator Prashun Dutta Advisor, Gaia Smart Cities, Mumbai Though half a century has passed since women first forced open the boardroom …a thought-provoking book a doors, it is indeed disappointing to compelling case for a ‘holistic’ see gender stereotypes hampering approach for decision-making in the recruitment, promotions, and organizations will appeal to both succession process for women in the the management thinker and the corporate world. An expert on leadership thinking manager. development and organizational change, Shankar Krishnan, Group Anjali Hazarika in her book provides priceless insights into how a Head – Strategy, SP Group truly inclusive and empowering organizational culture allows merit Traditional education has been extremely biased towards science, to be recognized irrespective of gender. owing primarily to the success that science has demonstrated in the Kiran Mazumdar Shaw, last three centuries. While the methods of science are greatly, if not Chairperson and Managing Director Biocon, Bengaluru fully, responsible for its success, these are grossly inadequate in the context of societal systems and the complexities that managers If we recognize that economic growth requires the efficient and leaders deal with. Systems thinking is the perfect antidote allocation of resources, then how can half of the world’s population to the stagnation that characterizes managerial theories and be prevented from making a full contribution? practices. The book presents a cogent body of knowledge woven We acknowledge that women are different, yet fail to realize their around systems thinking and its direct application to management potential as equals. We accept that women need to be empowered, of business organisations. It builds a case for such an approach yet debate who should take the lead and who the stakeholders are. by bringing to fore weaknesses of traditional management theory This book grows directly out of the personal challenges the author and practices. grappled with, the conversations she has had with women in a variety of settings, and the constructive debates with corporate CONTENTS representatives and policy planners on how the process of change Foreword by Arun Maira / Preface / My Tryst with Systems / Science-The Prima Donna / Reality-The Karmakshetra / The Leap into the Unknown / should be initiated. It asserts that the responsibility of enhancing Action Derivatives of Systems / The Stabilizing and Creative System / Self- gender diversity at the workplace does not lie entirely with the organization / Complexity and Its Management / Management Styles in a companies, although much work needs to be done by them, but Systems World / Leadership / The Last Words / Bibliography with several stakeholders—the government, NGOs, men, and women themselves—all of whom need to work together to bring SAGE RESPONSE about an equitable environment for women at the workplace. 2017 • 220 pages • Paperback (9789386446732) • `395.00 CONTENTS Preface / Equality with a Difference / The Complex Scenario with Vast Contradictions / Two Models Based on Two Assumptions / Why Differences Will Make a Difference? / Redefining Leadership / In the Shackles of Stereotypes … Even Today / Gender Stereotyping and Its Impact on Women’s Careers / Encountering Glass Ceilings and Walls / Myths about ABOUT THE AUTHOR Women Executives / Implications for Corporate Performance / A Virtue of Necessity / The Tyranny of Invisible Barriers / Will She Fit in? Challenges Prashun Dutta, a veteran with over three and a of Fitting in the Organizational Culture / Career by Chance / Is ‘Ambition’ half decades of work experience as a management a Bad Word? / The Tight Rope Circus / How Can Dreams Be Realized? / Networks as Catalysts for Change / Reflections on Formative Years of consultant with the National Productivity Council Women’s Network / Fundamental Interventions That Made an Impact and later with Tata Consultancy Services (TCS), and / Collaboration with Other Agencies / The Struggle for Sustainability / Reliance Industries, has a heady mix of management The Power of Intercorporate Network for Change / Lessons from the consulting and industrial engagement under his Intercorporate Initiative / The Skills for All Seasons / Is the Cream Being belt. A post graduate in Industrial Engineering Pushed to the Top? / The Strategies for Success / Understanding the Culture and Politics of the Organization / Seeking Mentors and Role Models in the and a Fellow (equivalent to PhD) of IIM Calcutta, Organization / Being Open to Constructive Feedback / Developing Ability he has worked in the areas of strategy, structure to Take Initiatives / Building Resiliency and Change Readiness / Honing and systems for an array of businesses and Influencing Skills / Dealing with the Challenge of Being Yourself / Defining governmental organisations. “Work–Life Balance” for Yourself / Coaching in the Rush Hour of Life / Leadership Transitions / Five Signature Themes in Live Action / Managing Emotions / Standing up to Be Counted / Ability to Deal with Trouble / The Pitfalls of Overcommitment / Developing a Strategic Mindset / When the Boss Is a Woman / Ambivalence Is Everywhere / What It’s Like to Work for a Woman Boss? / Resistance to Women’s Leadership, Authority, and ABOUT THE AUTHOR Expertise / Reclaiming One’s Own Power and Authority / Crystallizing Leadership Identity / Developing Leadership Brand / Is It Worthwhile Being on a Board? / A Case for Diversity on Boards / Creating Sanctuaries Anjali Hazarika is the author of the award-winning in Workplaces / Jumping-off the Career Ladder the Only Option? / Level book Daring to Dream: Cultivating Corporate the Playing Field / The Power of Small Change / Making a Business Case: Creativity Through Dreamwork published by Customer Focus / Different Strokes for Different Organizations / The Best SAGE (1998). She has been the Honorary Vice Practice Organizations / The Ecosystem of Empowerment / Harnessing the Ecosystem / How Can Government (Policy Makers) Make a Difference? President (APAC) of the International Association / How Can Employers Make a Difference? / How Can NGOs Make a for the Study of Dreams, USA. She has been invited Difference? / How Can WeMen and WomenMake a Difference? / How Can for addressing the annual conferences of the Civil Society Make a Difference? / Index International Association for the Study of Dreams the SAGE RESPONSE annual conference of the International Association 2017 • 356 pages • Paperback (9789386446916) • `495.00 of Process Oriented Psychology, Switzerland; and the World Congress of the International Federation of Training and Development Organizations, to name a few.

1 Management

WEAVINGW ANALYTICS SMARTONOMICS FOR EFFECTIVE Simple, Powerful Macroeconomic Tools for DECISION MAKING Success in an Uncertain World Arindam Banerjee Professor of Shlomo Maital Senior Research Marketing, IIM Ahmedabad and Fellow, S Neaman Institute for Tanushri Banerjee Associate Advanced Studies in Science and Professor of Information Systems, Technology, Haifa and D V R Seshadri Pandit Deendayal Petroleum Clinical Full Professor of Business, University, Gandhinagar Indian School of Business, Hyderabad One of the best primers on the ‘complex’ Smartonomics prepares a manager who subject of business analytics! And here’s wants to succeed in this globalized world. the best part they explain everything It is a must-read book. without the use of advanced math. A N R Narayana Murthy, first of its kind! Founder, Infosys Limited Sunil Raj, Group Manager, In today’s global village, every manager is a global manager. Even Titan Company Ltd (Jewellery Division) if your business is putatively 'local', with no sales abroad, you Managerial decisions and interventions are often hindered by still probably face competitors in other countries. Smartonomics misaligned data, incomplete information, incomprehensible analysis provides global managers with a simple, powerful set of and uninterpretable output. The solution lies in the ‘Art of Analytics’— macroeconomic tools, which have been rather opaque for non- creatively crafting intelligent insights from data available in a business economists until now. These tools empower managers to think environment for future course of action. Weaving Analytics for independently, swim against the tide (when necessary) and, at times, Effective Decision Making addresses how to implement this enter markets when everyone else is abandoning them. This books objective successfully, clawing through myriad issues. gives managers a holistic view of the global marketplace and the systemic risks it conceals. Numerous case studies illustrate how CONTENTS smart managers transform risk into opportunity, and action learning Foreword by Badri Veeraghanta / Preface / Acknowledgement / Part 1: exercises help readers test whether they understand the eight tools An Approach to Build Analytics Capability to Solve Business Problems / well enough to employ them to achieve important insights. Introduction: The Practice of Analytics and the Associated “Conundrum” / Where to Begin: Managing Organization’s Data Inventory for Effective Decision CONTENTS Support / Useful Approaches to Mining Information: Building Intuition of Introduction / A Country Is a Business / Ants and Grasshoppers: Analyzing Tool / Resolving Business Problems with (Predictive Analytics): Scoping National Saving / ‘Flation: It’s Like Cholesterol (Good and Bad) / Money: What the Objectives / Communicating Analytical Output: Numbers to Narratives / It Is, What It Does / Booms and Busts: What Comes Next? / Torrents of Capital From Analysis to Analytics: Building the Infrastructure / Part 2: The Analytic / The Gap / Mining for Opportunities / Epilogue / Index 'State of Affairs' / Perspectives on Knowledge Process Adoption in Emerging Economies / Appendix 1 Railroad Cleaning Service (Case) / Appendix 2 ABV SAGE RESPONSE Tyre Company (Case) / Appendix 3 Marketing Mix Modelling / Appendix 3A 2017 • 280 pages • Paperback (9789386062369) • `395.00 Note on Regression Models / Appendix 4 Logit Modelling: A Note / Appendix 5 Interview Guide for Our Industry Research / Appendix 6 Select Cases of Analytics Adoption in Indian Organizations SAGE RESPONSE 2017 • 184 pages • Paperback (9789386446763) • `395.00 ABOUT THE AUTHORS

Shlomo Maital is Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, Technion, and Professor (Emeritus) at Technion– ABOUT THE AUTHORS Israel Institute of Technology, Haifa, Israel. He was the academic director of TIM–Technion Institute of Arindam Banerjee joined the faculty at IIM Management, Israel’s leading executive leadership Ahmedabad after working in the industry for over development institute, and a pioneer in action- seven years. After securing his PhD in Marketing learning methods, from 1998 to 2009, working with Sciences, Professor Banerjee was associated over 200 high-tech companies and startups. with various consulting/market research firms in the United States. During his tenure in industry, he D V R Seshadri is Clinical Full Professor of Business worked on business analytics problems in the Retail at the Indian School of Business, Hyderabad. Financial Services, FMCG/Retail and the Consumer His areas of interest are business-to-business Durable sectors. He has consulted with GE marketing, corporate entrepreneurship, and strategy. Capital, Sears Roebuck, Bank One, Miller Brewing He holds a BTech (mechanical engineering) from Company, Kraft Foods and Chase Manhattan Bank, Indian Institute of Technology (IIT), Madras, an MS among others. (engineering sciences) from University of California, San Diego, and a fellow title (doctorate) from IIM Tanushri Banerjee is an Associate Professor of Ahmedabad, with specialization in production and Information Systems at the Business School at Pandit quantitative methods. Deendayal Petroleum University, Gandhinagar. She carries 20 years of work experience divided between academia and industry.

2 Management

ARE YOU A TIGER, A CAT OR A DINOSAUR? 100 Questions: How Competitiveness Influences your Life! Stephane Garelli Professor, World Competitiveness, Institute of Management Development (IMD)

An absolutely delightful and insightful book on the fundamentals of competitiveness and capitalism! I really loved the innovative format of 100 nano chapters on different concepts of economic prosperity and their relevance to every walk of life. Dr Jagdish N. Sheth, Charles Kellstadt Professor of Business, Emory University, USA

Competitiveness, like social networks, sustainable development or climate change, is a topic that has captured the world’s imagination. Are you a Tiger, a Cat or a Dinosaur? moves beyond academic analysis and illustrates the day-to-day realities of competitiveness. The book presents several original ideas that help understand how nations, companies, and people compete for prosperity. It connects several fields of knowledge such as economics, history, social sciences, and value systems.

CONTENTS Preface / Are you a Tiger, a Cat or a Dinosaur? / PART I: COMPETITIVENESS / Are you as competitive as Usain Bolt? / Is competitiveness like playing snooker? / When was economics first recorded? / When was work rationalized? / Can we trust statistics? / Does economics have a moral side? / Did Darwin defend only the fittest? / Why care about growth? / What shape will the new economic cycles take? / Do we need the rich? / Can you be rich and useless? / Is boring competitive? / Is “societal capitalism” the future? / PART II: THE WORLD / What are the roads to prosperity? / Have women been victims of the plow? / Is the world becoming less poor? / Where do our products come from? / Should we care about “Made in”? / Can China invent? / Are low wages necessary to be competitive? / Is the South becoming more competitive? / What products do the less poor need? / Is Africa the next Eldorado? / Are you part of the middle class? / Where does the new middle class come from? / Is the shadow economy useful? / Is tourism a false friend? / Should we fear international investments? / Should an economic strategy be aggressive or attractive? / What is the longest word? / When is a product more than a product? / Is quality expensive? / What are things worth? / Is there a future for small countries? / What is the recipe for a country’s success? / PART III: LEADERSHIP / Do business leaders think? / Are we asking the wrong questions? / Is thinking dangerous? / Are you a born leader? / Should political leaders be better educated? / What makes a business legitimate? / Should managers receive honorary titles? / Does the learning organization exist? / How to avoid just doing more of the same? / Are specialists dangerous? / Should companies be in the countryside? / Do traditional sectors innovate? / Why do large companies disappear? / Who are your friends and who are your enemies? / Is ambition acceptable? / Is risk necessary? / Is failure the price of success? / What does a salesman who doesn’t sell look like? / Should we worry about details? / Do you need it or do you want it? / How can a good idea turn into a bad one? / PART IV: SOCIETY / Is austerity a vice or a virtue? / What is the legacy of corporatism? / Are you a neoliberal? / Can politicians decide quick? / Why should we be productive? / Is inflation addictive? / Can consumers also produce? / What do the Japanese think about? / Why is English so successful? / Do you belong to the third culture? / How do value systems evolve? / Are our children intelligent? / Is math dangerous? / Do you understand young people? / Is the new generation that bad? / How about parachuting a laptop? / Are inequalities dangerous? / Do we work too much? / Is water tomorrow’s blue gold? / Should we eat our dog? / PART V: YOU / How many friends do you need? / Are people easily deceived? / Famous or infamous on the Internet? / Are you mobile? / Should we get up at 5 a.m.? / Are you irreplaceable? / How to reinvent oneself? / Do you have market value? / Do you really need an office? / How should you dress at work? / Making a speech or speaking to people? / Does success have its own rules? / Can one be overeducated? / Are we honest? / Are you happy? / Were you born at the wrong time? / Are you hooked on digital? / Will you age alone? / Is divorce a good business? / Is there a future for handwriting? / Will paper disappear? / Is art a good investment? / Why not? / Index of Persons Quoted SAGE RESPONSE 2017 • 232 pages • Paperback (9789386446206) • `425.00 Sales rights restricted to South Asia only!

ABOUT THE AUTHOR

Stephane Garelli is a world authority in World Competitiveness, having pioneered this new field of economics. He is Emeritus Professor of World Competitiveness both at IMD business school and the University of Lausanne and the founder of the World Competitiveness Center. A former managing director of the World Economic Forum and the Davos Annual Meetings, he was also chairman of the board of the FF Sandoz Financial and Banking Holding and a member of the Constitutional Assembly of his local state in Switzerland.

3 Management

Also available in Marathi NAVIGATING THE MAZE THE IMPATIENT Simple, Smarter Strategies to Fast-track Success MANAGER Bharat Wakhlu Sikorsky Aircraft Walter Vieira Former Chairman, Corporation and Savita Bhan International Council of Management Wakhlu Founder Director, Jagriti Consulting Institutes (ICMCI) Communications, New Delhi The author fills his work with many [This] is a breezy read, filled examples and anecdotes to ensure with anecdotes, short stories a painless read. [It is] a valuable and scenarios that aid young read to win. professionals in navigating the Business Line trials of working life. The rules of the corporate world are Dr Shashi Tharoor, MP (INC) now dynamic like never before. For managers, the marathon race, starting Stuck in life and career maze? Apprehensive that shortcut to success at the bottom of the pyramid and working their way upto the top may lead to a dead-end? Navigate seamlessly through this quandary in 20–30 years, is no longer a fundamental truth. With executives with both a micro and macro view of the hurdles in your career path. reaching the corner office in less than 10 years, the workplace and Fast track your way to success confidently with the help of the three its aspirations have reached a new high. Impatience is now seen as key ideas in this book— Self-mastery, Interpersonal Excellence and a virtue and this book addresses The Impatient Manager. It provides the World of Work. strategies for a faster route to corporate success and at the same CONTENTS time provides caution signs that will prevent career crashes in the Foreword by Dr E Sreedharan / Preface / Getting Ready for the Adventure! fast lane. Using his classic engaging, anecdotal technique, the / THE ESSENTIAL OVERVIEW / Self-mastery / Interactional Excellence / legendary Walter Vieira takes readers through their own success The World of Work / ADDITIONAL GUIDANCE QUESTIONS / Queries and marathon, sprinter style. Responses / Bibliography and Additional Resources CONTENTS SAGE RESPONSE Preface / A New World for the Young: The Balance Is Changing / Be Positively 2016 • 220 pages • Paperback (9789386042378) • 350.00 ` Impatient: Look, Observe, Study, Implement / Have a Vision: The Big Picture / Be Innovative, Be Different: Understand Consumer Needs / Add Width to Depth: Of Knowledge and Experience / Go Beyond Technology: Add EQ and SQ to the IQ / Build Networks: Most Often You Cannot Do It Alone / Enthusiasm and Perseverance: Twin Engines of Success / Managing Jealousy and Envy: Killers from the Inside / Never Forget Those Who Helped You on the ABOUT THE AUTHORS Way Up: A Way to Connect and Care / Key Lessons in Leadership: A Changing Style for a New World / The Corner Office Is Now Sometimes Temporary: So What Next? / Epilogue Bharat Wakhlu is the former Managing Director, India, for the US helicopter company, Sikorsky SAGE RESPONSE Aircraft Corporation (A Lockheed Martin Company). 2016 • 200 pages • Paperback (9789385985270) • `295.00 He is an engineer with degrees in management from IIM Bangalore, and INSEAD, Fontainebleau. Bharat worked with the Tata Group, in India and the US, Also by the same author for three decades. Also available in Marathi Savita Bhan Wakhlu is the Managing Director of her company, Jagriti Communications, which MANAGER TO CEO focuses on individual and organizational learning 9 Signposts to the Top Job and development. She is an engineer and a certified personal/executive coach from the New York Second Edition University, New York. Manager to CEO is a guide to understanding and surviving in the corporate environment. Designed to give professionals a comprehensive overview of the modern workplace, this book covers a wide range of issues that managers face in organizations as they move up the corporate ladder. ABOUT THE AUTHOR CONTENTS Foreword by K V Kamath / Preface to the First Walter Vieira is the President of Marketing Advisory Edition / Preface to This Edition / Understand the Role of Power and Politics Services Group, which he founded in 1975. He is in the Workplace / Master the Art of Managing Self / Develop the Ability to presently the Chairman of the Consumer Education Manage Others / Understand Change: Keep Communication Channels Open / Keep Calm: You Win Some and Lose Some / Make Values and Ethics the & Research Society, India. Walter Vieira served Foundation of Your Work Life / Do Not Try to Ride Alone: It Is an Airplane, Not as the President of the Institute of Management a Bicycle! / When You Have Arrived: The New CEO! / Toward a Second Career: Consultants of India (1987–92); was the Founder Plan for DisengagementNot for Retirement / Epilogue: A Tale of Two Seas! Chairman of the Asia-Pacific Conference of SAGE RESPONSE Management Consultants (1989–90); and Chairman 2015 • 224 pages • Paperback (9789351506348) • `595.00 of the International Council of Management Consulting Institutes, USA (World apex body) (1997–99).

4 Management / Business Research

VALUE CREATION QUALITATIVE RESEARCH The Definitive Guide for IN MANAGEMENT Business Leaders Methods and Experiences Gautam Mahajan President, Customer Value Foundation, Inter-Link Edited by Rajen K Gupta Management Services Private Limited, New Delhi Development Institute, India (South Asia) and Richa Awasthy Assistant This book is a classic, because it Professor, Organizational Behaviour, will change managerial thinking just IMI, New Delhi like Tom Peters did "In Search of Excellence". A much required adventure in qualitative research – enriched with coverage of David Frigstad, fundamentals and deep insights from Chairman, Frost & Sullivan accomplished researchers – a must read This pathbreaking book shifts the focus for serious students of management. to Creating Value for the entire business ecosystem and not just for Mithileshwar Jha, Professor the shareholders. It will launch organizations into the world of Value of Marketing, IIM Bangalore Creation and will convert good CEOs and companies to great ones with longevity and higher profi tability. This book is the first of its kind on qualitative research in management in the Indian context. It covers the philosophy and CONTENTS practice of qualitative research, and presents the journeys of 10 Preface / Why Is Value Creation Important for CEOs? / CEOs As Value Creators management scholars who describe their experiences of doing for Business/Customers / How CEOs Can Use Value Creation for Customers qualitative research while explaining their choice of varied methods. / CEOs Can See How Their Values (and Their Company’s Values) Creates Both aspiring and experienced management researchers will find it Customer Value / Business Transformation Ideas for CEOs to Create Value an invaluable resource. / How CEOs Can and Why They Should Create Value for Employees / How And Why Cxos Such As Cfo/Marketing/HR Create Value / Value Creation CONTENTS and Customer Service/Loyalty Tips for CEOs / How CEOs Can Use Value Creation to Enhance Pricing / CEOs Learn from Value Creation and Education Preface / I: PHILOSOPHY OF QUALITATIVE RESEARCH / Qualitative / Conclusion: How CEOs Drive Their Companies to Become Leaders through Research: An Introduction Rajen K Gupta and Richa Awasthy / On Becoming Value Creation and Increase Profits through Customer Value / Appendix I: a Qualitative Researcher Richa Awasthy / II: EXPERIENCES AND METHODS / Articles I Like / 82 Ways to Add Value for Customers / Excellence Is Being Phenomenology: Qualitative ResearchAn Odyssey of Discovery Tara Shankar Great At the Things Yours Customer Value Most / The Customer of the Future: Basu / Semiotics: Doing an Emic Research the “Semiotic” WayExperiences and Your Future / Why Training Does Not Create Great Leaders? / Appendix and Challenges Sumita Mishra / Grounded Theory: My PhD Journey Finding a II: Short Guide to Customer Value Creation Definitions from the Book / Index Method to the Madness Twisha Anand / Quasi-Ethnography: Methodological Design for Exploring Knowledge Creation in Organizations Anjan Roy / Single SAGE RESPONSE Case Study: A Promenade Down the Memory Boulevard Shalini Rahul Tiwari 2016 • 340 pages • Paperback (9789351508977) • `450.00 / Single Case Study: Exploring Organizational Ambidexterity My Journey As a Qualitative Researcher Margie Parikh / Multiple Case Study: From Research Problem to Research Design in a Doctoral Setting A Student’s Experiential Musings Swanand J Deodhar / Multiple Case Study: My JourneyFrom Pure Quantitative Research to Mixed Research, and Then from Mixed Research to Pure Qualitative Research Devendra Kumar Punia / Mixed Methodology: Researching at Any Cost Restorying My Journey into the "Unknown" Abinash CONTRACTS AND Panda / Mixed Methodology: Use of Qualitative and Mixed Methods Research to Understand and Explore Organizational Phenomena in 21st Century ARBITRATION FOR Reflecting on Personal Experience as a “Research Scholar” Anita Ollapally / III: CONCLUSION / The Churning Process: Insights from the Experiences MANAGERS Richa Awasthy and Rajen K Gupta / Index SAGE RESPONSE Anurag K Agarwal Faculty, Business 2015 • 292 pages • Paperback (9789351501039) • `750.00 Policy Area, IIM Ahmedabad. Professor Agarwal has straddled business, law and academia providing his book with the rigour of a researcher, the world view of management and the practical issues noticed by lawyers in their REGISTER WITH US professional life. His multiple viewpoints strengthened by his interaction with to keep yourself updated on new industry participants at the IIM Ahmedabad (IIMA) campus give him a and upcoming titles or strong foundation on the subject which is never divorced from reality. happenings at SAGE. This is a must-read for managers, students and law professionals Follow these simple steps: who are interested in the subject. Sandeep Parekh, Founder, Finsec Law Advisors, Mumbai This book presents contracts and arbitration from a business Visit www.sagepub.in perspective. The book targets managers and engineers – who do 1 not have a formal law education– but grapple with issues related with contracts and arbitration very often. It will help them in dealing with Select Login and Create these issues while making strategic business decisions. 2 an Account CONTENTS Preface / Introduction / Contracts / Arbitration / Institutional and Ad Hoc Arbitration / Liquidated Damages / Force Majeure / Arbitration Clause / Enter your details Mandate of an Arbitrator / Challenging an Award / Public policy / Interest / 3 Epilogue / Appendix: Important Definitions / Notes / Glossary SAGE RESPONSE 2016 • 252 pages • Paperback (9789351506379) • `450.00 4 Click Register

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5 Strategic management

THETH SLEEPING TIGERS RISE LIKE A PHOENIX A Revival Story Scripting Corporate Turnarounds Rana Som Executive Chairman, Bengal Birbhum Coalfields Ltd (BBCL) Pradip Chanda Turnaround Management Consultant …must read for practicing managers on how to lead through In this book Pradip Chanda has adversity and break corporate distilled years of personal experience inertia to maintain excellence. into powerful lessons for leading R K Sharma, Secretary such a turnaround. Every senior General, Federation of Indian business leader would benefit from Mining Industries (FIMI) reading this book. The Sleeping Tigers reconfirms the Sunil Gupta, Edward W experiences of every successful turnaround. It not only tells a story Carter Professor of Business, of management initiatives that resulted in successful and sustainable Harvard Business School revival or rejuvenation of two large companies in India but also This book proposes a ‘frugal turnaround’ approach that can transform discovers the essential ingredients of those initiatives, which have indisposed companies into profitable entities by unlocking the value universal application. of hidden, neglected or under-valued assets, rather than effecting a turnaround by pumping money or changing top leadership. Senior CONTENTS executives faced with possible turnaround challenges will find this Foreword / Preface / Part I: The Story of Hindustan Copper’s Revival / The book provides practical takeaways. Via several real case studies, Task Assigned / The Years that Preceded / Opportunities Unfold / The Decline / Action Begins / New Strategy / Settling In / Struggle Continues / Process of it explains four key components of turnaround framework – asset Stabilisation / Lessons Learnt / Part II: NMDCThe Sleeping Company Turns utilization, cost management, renewal and rethinking business model. into a Giant / A Great Company / The Journey Begins / NMDC Expands into Steel Making / When Marketing Became the Key / Struggle to Expand / CONTENTS Managing People / Community Work / Lessons to Remember Preface / The Challenge of Turnarounds: A Day in the Life of a Turnaround CEO / Down Memory Lane: The HMV Story / A Tale of Passion: The Bharat SAGE RESPONSE Tiles Story / Early Distress Signals: Consequences of Turning a Blind Eye 2017 • 256 pages • Paperback (9789386602107) • `475.00 / The Perennial Dilemma: Turnaround or Exit / The Journey Begins: What Business Are We in? / The Building Blocks: Unlocking the Value of Under- utilized Assets / Opportunity Knocks Only Once: Sub-optimal Utilization of Assets / Who Leads the Way?: The Profile of a Turnaround CEO / People Matter: The Turnaround Organization / Core Values of a Company: Winning with Grace / Getting Ready for the Future: Sustainable Survival and Growth Strategies / Epilogue / Index SAGE RESPONSE ABOUT THE AUTHOR 2017 • 200 pages • Paperback (9789386062420) • `395.00

Rana Som is a corporate leader who has used his expertise of working in different organizations in scripting the turnaround of two huge public sector companies. He has been the architect of Hindustan Copper's turnaround and revival and OUT-THINK! massive diversification and growth of NMDC. He has How to Use Game Theory to successfully served as the Chairman & Managing Outsmart Your Competition Director of Hindustan Coppers Pvt Ltd as well as National Mineral Development Corporation (NMDC). Sumit Sarkar Professor of Economics, XLRI, Jamshedpur Out-think! is a lucidly written book on game theory and strategic thinking. I'm sure decision-makers and functional managers would find it really useful. Sanjay Singh, Professor of Economics, Connect with SAGE! IIM Lucknow Business managers make decisions in an interactive strategic environment that resembles games. ‘Out-Think’ makes game theoretic concepts usable for strategic decision-makers and functional managers. The book exposes the reader to game theory concepts using examples not only from the domain of business, but also from the fields of professional sports, parlour games like chess, poker etc., and military practices. CONTENTS Preface / What Managers Can Learn From Game Theory? / Business and Chess: Looking Forward, Reasoning Backward / Prisoner’s Dilemma / Coordination and Anti-coordination Games / Strategic Moves: Threats, Promises and Commitment / Trust, Credibility and Collusion in Repeated Games / Business Poker: Playing Games with Limited Information / Smart Negotiations / Epilogue / Bibliography / Index SAGE RESPONSE 2015 • 236 pages • Paperback (9789351505631) • `395.00

6 Corporate Governance / Business Ethics / Organizational Development

Also available in Hindi & Marathi THE ESSENTIAL BOOK OF WHO CHEATS AND HOW? CORPORATE Scams, Fraud and the Dark Side GOVERNANCE of the Corporate World Robin Banerjee Caprihans India Ltd G N Bajpai Former Chairman, Securities and Exchange Board of Not only a ‘must read’ but a ‘must India (SEBI) be kept’ in one’s personal and professional library! An outstanding analysis of the Ashok Barat, CEO & MD, ramifications and ambit of Corporate Forbes & Co Ltd; Ex-President Governance. of the Bombay Chamber of S K Roy, Chairman, LIC of India Commerce and Industries This book helps organizations to This book is a definitive account of maximize wealth creation, build enduring Frauds and scams popping up in the relationships with stakeholders and be a net contributor to the Corporate World. A result of over six years of rigorous research, it economies of operated geographies. Based on extensive research, presents a deeper perspective on such incidents. The book will point CXO interviews and case studies, the book assists companies to out another very delicate and sensitive subject and that is the drugs develop their own governance best practices. we take. It will also talk in detail about Pharmaceutical Companies who have been found guilty of serious misdeeds. CONTENTS Author’s Note / Prologue: Tyranny of Corporate Governance / Introduction CONTENTS / Stakeholders of Joint Stock Companies / Raison D'etre of Joint Stock Introduction / Fraud and Scams: Mode and Style / Corporate Charlatans / Can Companies / Greed, Hubris and Delinquencies: Barriers to Good Corporate We Trust Our Banks? / Quick-rich Financing Schemes / Stock Market Swindle Governance / Fruition: Concept of Corporate Governance / Pillars of Corporate / Crime in Our Wired World / Accounting: Cheating and Creativity / Checkers Governance / Boardroom Practices / Accounting and Financial Reporting Could Be Cheaters / Do Pharma Companies Care? Do Medicines Heal? Are Standards / Related Party Transactions / Disclosures / Risk Management / Doctors Concerned? / 'The Last Words' On Frauds Yet to Be Revealed / Index Building Ethos: Ecosystem / Building Enablers of Good Corporate Governance / Monitoring Pyramid / Evaluation of Quality of Corporate Governance / SAGE RESPONSE Conclusion: Corporate GovernanceTriumph of the Enterprise / Annexure 1: 2015 • 336 pages • Paperback (9789351500612) • `475.00 Case Studies / Annexure 2: Board Allocation of Role between Board and the Management / Annexure 3: Board and Its Sub-committees Meeting Protocols / Annexure 4: Policies / Annexure 5: Charters / Bibliography / Index SAGE RESPONSE 2016 • 364 pages • Paperback (9789385985218) • `595.00 THE FRACTAL ORGANIZATION Creating Enterprises of ABOUT THE AUTHOR Tomorrow Pravir Malik Founder, Deep G N Bajpai is Former Chairman, Securities and Order Technologies Exchange Board of India (SEBI). He is a distinguished leader in Indian busi¬ness was the chairman of This book provides an insightful the Securities and Exchange Board of India (SEBI). framework for building sustainable Earlier, he was the chairman of the Life Insurance organizations. Corporation of India (LIC). Mr Bajpai is known for Kailash Joshi, Co-founder, The his visionary leadership. He has served/serves as a Indus Entrepreneurs; Former non-executive chairman and a director on corporate General Manager, IBM boards in India and other countries, received awards How does one create an organization that is sustainable in the for contribution to business and authored several long run? How can organizations be ready for uncertainties that books. He has been the chairman of the Corporate the markets place upon them? How can an organization be simply Governance Task Force of International Organization brilliant by design? This book answers these and many other of Securities Commissions and the chairperson of pertinent issues that leaders come across while creating enterprises the Insurance Institute of India (III). of tomorrow. CONTENTS List of Figures / Foreword by Dipak Jain / Introduction / I: THEORY / The Pattern / The Person Pattern / The Business Pattern / The Economy Pattern / The System Pattern / The Evolution Pattern / The Fractal Ladder / Fractal Properties / The Nature of Progress / Remaking the Business World / Creating Enterprises of Tomorrow / II–EXERCICES / Exercises 1 – The Pattern / Exercises 2 – The Person Pattern / Exercises 3 – The Business Pattern / Exercises 4 – The Economy Pattern / Exercises 5 – The System Pattern / Exercises 6 – The Evolution Pattern / Exercises 7 – The Fractal Ladder / Exercises 8 – Fractal Properties / Exercises 9 – The Nature of Progress / Exercises 10 – Remaking the Business World / Exercises 11 – Creating Enterprises of Tomorrow / Bonus Exercises: Creating Your Personal Manifesto / III : REFLECTIONS AND ANALYSES / A Personal Experience of Fractals / Reflections at the Individual Level / Reflections at the Organizational Level / Reflections on Organizational Design / Reflections on Industry Development / Reflections on Financial Crises / Reflection From the 2012 US Presidential Elections / Reflections on Various Global Political Developments SAGE RESPONSE 2015 • 360 pages • Hardback (9789351502449) • `995.00

7 Human Resource Management

THETH LIFE OF Y WINNINGW HEARTS AND Engaging Millennials as MINDS Employees and Consumers Transactional Analysis Debashish Sengupta Director, Simplified Alliance School of Business Alliance University, Bangalore Indranil Mitra Former Additional General Manager, NTPC Power This book is a must-read for Management Institute, New Delhi organizations that are looking to positively engage with the millennial ...the book also shows how to unleash generation. It boldly attempts to our own potential for achievement define the rules of engagement and growth. Truly an excellent effort. for a generation that will reshape Meenakshi Davar, Executive our future. Director (HR), Powergrid Kiran Mazumdar Shaw, The goal of Transactional Analysis can be summed up in a single Chairperson & Managing word: Autonomy—autonomy by breaking away from conditioned Director, Biocon thinking; autonomy by taking responsibility for one’s actions; and authenticity of behavior by building and sustaining meaningful This book attempts to create a deep empathy for millennials and and enriching relationships. In short, unlocking your potential to is a result of the author’s extensive research spanning almost a achieve, grow, and find happiness. Winning Hearts and Minds: decade. The book dives deep into the life of Generation Y and Transactional Analysis Simplified uses the principles of TA to seeks to create an unbiased understanding about this generation, enable the reader to learn about his or her personality, identify and thereby exploding the perceptual myths and stereotypes about them. eliminate certain recurring patterns of harmful behavior that may Based on the research, the book suggests a new strategy to engage have become ingrained in the psyche, and discover how to forge and with the millennial generation in the workplace and marketplace maintain authentic relationships and enrich existing ones. in particular,and in society in general. It provides a consultative guidance to engaging millennials seeking to replace the old models CONTENTS and designs of engagement. Foreword by Julie Hay / Preface / Introduction / While Growing Up… / Understanding Attitudes / How I Think … and How I Can Think Better / Relating CONTENTS to Others … Can I Improve? / How to Stop Hurting Others … and Myself / The Foreword by Marshall Goldsmith / Foreword by Kiran Mazumdar Shaw Script: Drama in Real Life / My Working Styles … and How to Get the Most / Preface / Part I: Unravelling Millennial Behaviour / The Misunderstood Out of Them / Dealing with Change / How I Spend My Time … and How I Can Generation! / Understanding Millennials / Part II: The Life of 'Y' / Emotional and Do Better / Becoming Authentic and Autonomous / Epilogue: The Integrated Social Wellness Paradox / Material Wellness Paradox / Physiological Wellness Adult / Selected Bibliography Paradox / Paradoxical Life and Happiness Reversal / Part III: Engaging the Millennial Generation / The New Rule of Engagement / Engaging Millennials SAGE RESPONSE at the Workplace / Engaging Millennials at the Marketplace / Engaging 2017 • 256 pages • Paperback (9789386602008) • `395.00 Millennials in the Society / Corporate Leadership and the Future of Millennial Engagement / References SAGE RESPONSE 2017 • 316 pages • Paperback (9789386602749) • `495.00 THE HANDBOOKHAND OF COMPETENCY MAPPING ABOUT THE AUTHOR Understanding, Designing and Implementing Competency Debashish Sengupta is a dual PhD in management Models in Organizations from Central University of Nicaragua (UCN) and Azteca University, Mexico (accredited by ASIC, UK) Third Edition and holds certificates in `Social Psychology' and `Leadership Development' from Wesleyan University, Seema Sanghi Managing Director, USA and Japan Management Association, Styrax Consultants Pvt. Ltd respectively. A book that can help you take stock of your company’s strengths. Business Line This thoroughly revised third edition helps human resource managers and professionals understand, develop, manage and map competencies within their organizations. It presents the complete know-how of developing competency framework in detail. In this edition, several chapters have been expanded to provide a greater understanding of business strategies, environmental imperatives and the changing role of HR as a strategic partner. CONTENTS Preface / Introduction to Competency Mapping / Competency Models / Competency-based Applications / Issues Related to Developing Competency Models / Formation of a Competency Framework / Writing Competencies / Assessment Centres / Competency-based Interviewing / Resistance and Recommendations / Generic Competencies / Competency Model for HR / Generic Competency Model for Leadership Role in Any Organization / Leadership Competency Model for Automobile Industry / Competency Framework for Academic Institutions / Experiential Sharing / Glossary / References / Index SAGE RESPONSE 2016 • 368 pages • Paperback (9789385985157) • `550.00

8 Human Resource Management

PERFORMANCEPERFORM HRD, OD, AND MANAGEMENT INSTITUTION BUILDING Toward Organizational Essays in Memory of Udai Excellence Pareek Second Edition Edited by T V Rao Chairman, TVRLS, Ahmedabad and Anil K Khandelwal T V Rao Chairman, TVRLS, Former Chairman and Managing Ahmedabad Director of Bank of Baroda and At the global level, organizations have Dena Bank wasted much time over-focusing In this book, leaders from both industry on the unattainable (objectivity in and academia recount Dr Pareek’s appraisals) and ignoring the more critical contributions to HRD, OD, and institution (continuous improvements in individual, building in India. Dr Udai Pareek, one of dyadic, and team performance) goals. This thoroughly revised India’s most influential social scientists of yesteryears, has changed second edition shifts the entire focus of performance management the thought process of many organizations and individuals. He was to performance improvement and talent management. This book will fondly known as the “Father of HRD” in India. In this book, leaders also help in enhancing the performance of individuals, dyads, and from both industry and academia give their original contributions in teams for achieving organizational excellence. extending those of Dr Pareek’s in HRD, OD, and institution building CONTENTS in India. The learnings from their experiences will serve as a valuable guide to leaders in all walks of life ranging from industry to education Foreword by Vijay Govindarajan / Preface to the First Edition / Preface to This Edition / Performance Management: An Overview / Defining and Planning and social development. Performance / Defining and Building Competencies / Performance Analysis CONTENTS for Individual and Organization Development / Reducing Biases in Ratings and Managing Forced Distribution / Performance Conversations and Performance Preface / Memoirs from a Professional Twin Brother Rolf Lynton / I. HRD Review Discussions / Using Performance Management System Data for HR and OD / My Professional Journey in HRD: Some Reflections Dennyson Decisions and Performance Improvements / Best Practices in Performance F Pereira / Towards Creative HR Pradip N Khandwalla / Some Tradeoffs Management / Managing Motivation through Rewards and Recognition: and Trade Secrets from the Diary of an HR Practitioner P Sethu Madhavan Best Practices / Lessons from Experience: A New Look at Performance / HR as a Catalyst for Change Management S Y Siddiqui / HR Leaders as Management Systems / 360 Degree Feedback as a Performance Management Change Enablers Anil Sachdev, Surabhi Sharma, and Kritvi Kedia / HR Tool / Performance Management through Assessment and Development Professionals as Institution Builders: Some Reflections from Experience Centers / Bibliography / Index Arvind N Agarwal / Multisource Learning as a Critical Variable in Professional Growth: Reflections on My HRD Journey Gopal P Mahapatra / Cross-cultural SAGE RESPONSE Diversity: Inclusion Is the Mantra G P Rao / HR Today: Looking beyond 2016 • 320 pages • Paperback (9789351507307) • `645.00 the Faded Glass of Truism Rajeshwari Narendran / OD Values in Family- managed Businesses in India Keith C D’Souza, Ravindra Dey, and Sheba Mathew / Transformation in a Large Organization: How Intangibles Drive Tangibles Anil K Khandelwal / High Performance Work Systems: An Emerging Dimension of Strategic Human Resource Management D M Pestonjee and Naresh N Mehta / Habitual Mindsets to Mindfulness: Wise Approaches to Change Management S Ramnarayan / Toward Healthier HR Visty Banaji WINNING ON HR / II. INSTITUTION BUILDING / Beyond Management: Some Conceptual Contributions of Dr Udai Pareek to the Modern World T V Rao / Institution ANALYTICS Building: Experiences, Learnings, and Challenges Kavil Ramachandran / Managing an Institution of Excellence: Reflections on My Years as Director of Leveraging Data for Competitive IIMA V S Vyas / An Ideology Based Institution: Some Values and DilemmasAn ISABS Experience Somnath Chattopadhyay / Institution Building: Case Advantage Study of Development of the University of Delhi’s South Campus Abad Ahmad Ramesh Soundararajan Partner, / The Story of a Management Institute: Institution Building in Retrospect D Culstran Consulting LLP and Kuldeep Nagabrahmam / Academic Leadership of Universities of Tomorrow Indira J Parikh / Values and Beliefs Shaping Transformation in Higher Education Singh Director, HR, Capgemini, Lalitha Iyer / Lending Wings: Institution Building for Specially Abled K K Bangalore Verma / Consulting and Institution Building as a Journey of Self-discovery Ganesh Chella / III. SOCIAL DEVELOPMENT AND NATION BUILDING / A If you want to hire, retain, and Ninth Metaphor: Social Catalysis Tejinder Singh Bhogal and Rosemary motivate the best people, you need to Viswanath / Process Competencies for Social Development Interventions read this book and follow its advice. Zeb O Waturuocha / Extension Motivation and Its Applications for Laboratory Education Paul Siromani / Passion for Our Nation: A Blueprint for India of Thomas H Davenport Our Dreams Varun Arya / Importance of Values in Civil Service Inderjit What if you can: Khanna / Dilemma of Industry Academia Interface: Will the Twain Ever Meet? Aquil Busrai / Social and Organization Leadership with Whole System • Predict which high performers were at risk of leaving six months Transformation in India P Vijayakumar, Mary Jane B Balasi, and Roland before they walked out the door? L Sullivan / Grassroots to Global: Sanctuary for Incubating Innovations at/ • Merge external data with your own business metrics to project with/for/from Grassroots Anil K Gupta / Action Research in HRD Vikas Rai workforce demand six, nine or even eighteen months from now? Bhatnagar and Rajen Gupta / Index • Triage incoming resumes overnight to predict employee success SAGE RESPONSE and tenure before you hire? 2016 • 476 pages • Paperback (9789351509912) • `845.00 This book shows how all this and more is possible with sophisticated technology and analytics as demonstrated by companies such as Google, Walmart, and American Express. CONTENTS Foreword by Alec Levenson / Preface / It Is the Right Time for Analytics in HR / Articulating Business Value of HR Programs / Analytical Problem Solving / Competing Through Workforce Analytics / Acquiring High Quality Talent / Results-oriented Talent Development / Talent Engagement and Retention / Measuring and Managing Competencies / Optimizing Compensation and Benefits for High Performance / Making the Transformation Possible / References / Index SAGE RESPONSE 2016 • 268 pages • Paperback (9789386042415) • `395.00

9 Human Resource Management / Self Help

THE MAGNETIC CONNECTEDCO OR ORGANIZATION DISCONNECTED Attracting and Retaining the The Art of Operating in a Best Talent Connected World Dipak Kumar Bhattacharyya Micke Darmell Author, Public Speaker Professor, School of Human Resource and CEO of Gr8 Meetings and Management, Xavier Institute of Kapil Rampal Managing Director, Management, Bhubaneswar Ivory Education Private Limited Professor Dipak Kumar Bhattacharyya’s This book brings out the challenges new book has captured strategies and possibilities of the new world we and proven practices to build a world live in. class workforce. Dr Ganesh Natarajan, Howard Risher, Pay and Chairman, 5F World Performance Consultant and Editor, The connected world has changed the premise of what it means to Compensation & Benefits Review be human, and it will continue to impact lives at a rapidly growing The biggest challenge enterprises face today is attracting and pace in the years to come, both on a personal and professional level. retaining talent. Even if most companies succeed in attracting the This book advises on how to handle the challenges which constant best talent, most of them falter on the critical part which is retention. connectedness poses to our wellbeing - sleeping patterns, close This book unravels the mystery behind ‘The Magnetic Organization’. relations, work-life balance, and parenting. It does not discuss It provides practical solutions that managers can use to address whether this is a threat or an opportunity for us, because it is both. their employees’ real concerns and keep them actively engaged. The book concludes that while accepting that we live in a constantly connected world, we at times need to disconnect to reconnect with CONTENTS the world. Preface / Introduction / Attracting the Right Talent / Nurturing Talent / Retaining Talent / Talent Management CONTENTS SAGE RESPONSE Foreword by Barry Libert / Preface / Introduction / The Global Digital 2015 • 216 pages • Paperback (9789351503873) • `395.00 Revolution / Hereness / A New Culture Rising / Connected-Therefore, I Exist / Physical Impact / About the Brain / Psychological Impact / The Connected Worklife / Disconnected World / What to Do at the Workplace / What to Do at Home and as a Parent / What We Really Regret When We Die / A Happy Also available in Hindi & Marathi Life / Time / Bibliography SAGE RESPONSE DECLARING 2017 • 188 pages • Paperback (9789386602770) • `395.00 BREAKDOWNS Powerfully Creating a Future That Matters, Through 6 Simple ABOUT THE AUTHORS Steps Sameer Dua Founder and CEO, The Micke Darmell is Sweden's foremost evangelist for Institute for Generative Leadership, improving personal and business relationships. He Pune has over 20 years of experience in the area, and has been running a consultancy company `gr8 meetings' Highly recommended reading for for the past 9 years, helping organizations and anyone who wants to change their individuals improve relations at work and at home. life and create a new future. Kiran Karnik, Ex-President, NASSCOM Kapil Rampal is a serial entrepreneur who founded The best way to predict the future is to create it.Each one of us, in and managed several businesses in technology, every area of our life, has an almost certain, probable, default future. communication, social media, education, mining, But is this future acceptable? This book provides a simple 6-step and other areas. Currently, he is the Managing framework to actively create a future of one’s choice. It gives an Director of Ivory Education Private Limited, one of insight into several generative leadership distinctions which, when the leading companies in online education. He has practised, have the potential of having a significant positive impact been a major contributor to online communities. on performance. CONTENTS Foreword by Kiran Mazumdar Shaw / Foreword by Robert (Bob) Dunham / Preface: The 5AM Club / GETTING STARTED / Introduction / The Centrality of Conversations / Transparency / Interruptions That Require Coping / THE ABOUT THE AUTHOR 6-STEP PROCESS AT A GLANCE / Declaring Breakdowns / Get Present to ‘What Is So’ (Assertions) / Default Future / Creating a New Future / Identifying Sameer Dua is the Founder Director and Program Missing Actions / Conversation for Action / Execution / Epilogue / Appendix 1: Old Interpretation to New Interpretation / Appendix 2: Form for Declaring a Leader for IGL, India, which is established in Breakdown and Creating a Future of Design / Appendix 3: Distinctions / Index association with IGL, USA. Sameer is a certified trainer from Zig Ziglar Corporation and has SAGE RESPONSE 2016 • 264 pages • Paperback (9789351509837) • `395.00 conducted many high quality training programmes. Sameer was the Founding Chairman of the Bangalore Chapter of the Higher Education Forum, Chief Catalyst of the Gift Your Organ foundation and also the Vice Chairman of the Emerging Presidents’ Group.

10 Self Help / Leadership

Also available in Hindi & Marathi HUMAN DRAMA INC. EMOTIONALEMOTION Emotional Intelligence in the INTELLIGENCE AT WORK Workplace A Professional Guide Neeta Mohla Managing Director, InspireOne Consultants, New Delhi Fourth Edition Engrossing, hard-hitting, real, Dalip Singh Joint Secretary, Ministry yet simple in its presentation to of Steel, Government of India motivate one to commit to action. Emotional intelligence is increasingly Thank you. My ‘Just-In-Time Golden being recognised as a key determinant Guide’! to professional success in today’s Carmistha Mitra, Ex-Director high-stress environment. This fourth, HRD, Samsung India thoroughly revised, edition of a highly acclaimed book is an essential guide to Success at work is not just achieved with recognise, understand and manage emotions. educational qualifications; emotional intelligence is also an equal factor. Written in an anecdotal style with real-life examples, Neeta CONTENTS Mohla shares the script for succeeding at work. This book’s practical List of Tables and Figures / Preface to the Current Edition / Preface to the approach is based on the author’s rich experience of working with First Edition / Emotional Intelligence: The Concept / Emotional Intelligence business leaders and senior executives, including the C-suite of and Your Personality / Emotional Intelligence and Interpersonal Relations / leading organizations. Know How Emotions Affect Physical Health / Emotional Skills That Managers Should Learn / Know Your EQ: Emotional Quotient Test / References and CONTENTS Select Bibliography / Index Foreword by Abad Ahmad / Introduction to Emotional Intelligence / ACT SAGE RESPONSE 1: Knowing the Script: Do You Understand Your Character and Role? / 2015 • 200 pages • Paperback (9789351501022) • `525.00 SCENE 1: Looking into the Mirror / SCENE 2: Recognising Your Reflection / SCENE 3: Getting in Sync with Reality / SCENE 4: Becoming Your Own Best Friend / ACT 2: Lights! Camera! Action! Are You Staying on Track? / SCENE 1: Taking a Deep Breath / SCENE 2: Looking Before You Leap / SCENE 3: Believing in Yourself / SCENE 4: Going with the Flow / SCENE 5: Navigating Daily Obstacles / ACT 3: Winning Awards: Are You Driving and Enjoying Your Success? / SCENE 1: Staying Away from the Dark Side / SCENE 2: Striving to Realise Your Potential / SCENE 3: Having a Positive Approach to Life and THE LEADERSHIP Enjoying Yourself / ACT 4: Cast and Crew: Are You Working in Tandem with the Team? / SCENE 1: Reaching Out and Creating Connections / SCENE 2: ODYSSEY The Power of True Communication / ACT 5: Encore! Are You Building Strong Equations? / SCENE 1: Building Bridges, Not Walls / SCENE 2: Becoming Part From Darkness to Light of a Larger Whole / Emotional Intelligence in Action / Emotional Intelligence and Change / Emotional Intelligence and Conflict / Emotional Intelligence Pritam Singh CEO, LEAD Centre, and Customer Service / Emotional Intelligence and Productivity / Emotional Gurgaon, Asha Bhandarker Intelligence and Performance Management / Emotional Intelligence and Distinguished Professor of Org Inspiration / Conclusion Behaviour, IMI-Delhi and Snigdha Rai Assistant Professor, IMI, Delhi SAGE RESPONSE 2015 • 192 pages • Paperback (9789351502906) • `325.00 The Leadership Odyssey: From Darkness to Light is a great book to be read by all those desirous of becoming virtuous leaders. It is a unique work in that it deals with the contours of both toxic and virtuous leaders. It powerfully highlights the road map which can enable toxic leaders to move towards virtuous leadership. Most importantly this book emphasizes the role of holistic leadership GO DIGITAL to become a virtuous leader and this can only be achieved by eBooks! encompassing all the core elements—physical, emotional, intellectual with and spiritual—of leadership. IS Jha, Chairman, PowerGrid Corporation of India Limited Available on: The Odyssey of Leadership is filled with great uncertainty and is taken by only a few. It takes an exceptional effort to rise from being a good leader to a great leader. This book provides a unique roadmap for leaders and office bearers in all walks of life, aspiring to become great leaders. CONTENTS Foreword by Jagdish N. Sheth / Prologue / Peaks and Valleys of Leadership / Toxic Leader Profile / Virtuous Leadership / Leading Consciously: A Road Map for Moving from Toxic to Virtuous Leadership / Epilogue SAGE RESPONSE 2015 • 364 pages • Hardback (9789351507369) • `975.00

11 Leadership

THETH FORWARD-LOOKING QUEST FOR EXCEPTIONALL MANAGER IN A VUCA LEADERSHIP WORLD Mirage to Reality Col Vikram Bakshi Head, Stores and Second Edition Material Management, EPC with O and M Sites, Power Plant Projects, Ravi Chaudhry Chairman, CeNext Thermax Ltd Consulting and Investment Pvt. Ltd, New Delhi A must-have for all dealing with In Quest for Exceptional Leadership, projects and operations of any Mr Chaudhry seeks to change the world nature. Happy reading! by transforming business leaders. It is Tapan Mishra, Director, both instructive and worth exploring Space Applications Center, further – indicative of the earnestness ISRO, Ahmedabad of author’s quest for creating a better Many large organizations are having to cede their market dominance corporate world. to new disruptive players. Well-oiled organizations are hitting roadblocks due to unanticipated problems that are slowing down Business Standard operations. VUCA is affecting organizations like never before - Widely acclaimed as a contemporary masterpiece, this book is impacting schedules, delaying deliverables, and causing cost a discerning analysis of the leadership vacuum that pervades overruns. Managing projects has become a nightmare with the the world. It outlines how leaders today can reach the summit of uncertainties and ambiguities of business, delaying integration of exceptional leadership by re-discovering the leadership traits that allied activities, making the project a non-starter even before it gets lie dormant within them. off the ground. In this VUCA world, it is imperative to confront the volatile, embrace the unknown, conquer the complex, and understand CONTENTS the ambiguous to be able to predict what lies ahead. This book helps Preface to the Second Edition: Why We Have Fewer Good Leaders / Preface managers master the art of dealing with VUCA by providing relatable to the First Edition: Crack of Dawn for Responsible Leadership / MIRAGE OF EXCEPTIONAL LEADERSHIP / Reinventing Leadership: Seven Prime experiences from the armed forces and advocating the use of RACE Realities of Business Today / Seven Allies to Catalyze Change: Accelerating methodology. The book suggests disruptive tools and methods, and Momentum for Social Consciousness in Business / Five Phases of Human advises managers on the leadership traits needed for successfully Enterprise: Contours of the New Fifth Phase: Re-defining Criteria of Success completing projects by cutting losses and preventing chaos. It is / MIRAGE TO REALITY / Emergence of Triple Bottom Line Approach: Results a must-read for all managers involved in operations, supply chain, Belie Expectations / Making the Right Choice: Overcoming Obstacles to logistics, and production and manufacturing portfolios. Ex-army Conscientious Choice / Discovering Triple Top Line: Of Joy, Peace and personnel who are starting a second career in the corporate/private Contentment / Leadership Lessons from History: Perspectives from Egypt, sector will also greatly benefit from reading this book. India, China, Greece and Italy / REALITY OF EXCEPTIONAL LEADERSHIP / Tripod of Exceptional Leadership: Base camp Leadership Traits and CONTENTS Journey to Summit of Exceptional Leadership / Wholeness: The First Trait of Exceptional Leadership / Compassion: The Second Trait of Exceptional Foreword by Tapan Misra / Introduction / Strength of Character and Leadership / Transparency: The Third Trait of Exceptional Leadership / Leadership / Countering VUCA with Disruption / Anticipate VUCA with Exceptional Leadership in Practice: At Peace with Oneself, at Peace with the Advance Information / Orientation to Avoid VUCA / Strategic Planning for a World / Epilogue: Transforming Our Destiny / Postscript for the Second Edition: VUCA Future / Tactical Planning / Operational Planning to Prevent VUCA / Persistent Doubts; Perennial Questions / Notes and References / Index Execution in VUCA Conditions / Monitoring and Control / The Hybrid Leader / Closing of the Project / Technology to Help in Countering VUCA / Bibliography SAGE RESPONSE 2016 • 284 pages • Paperback (9789385985300) • 495.00 SAGE RESPONSE ` 2017 • 312 pages • Paperback (9789386602312) • `450.00

ABOUT THE AUTHOR

ABOUT THE AUTHOR Ravi Chaudhry is the Founder Chairman of CeNext Consulting and Investment Pvt Ltd, a New Delhi- Lt Col Vikram Bakshi (Retd) is a freelance writer, based strategy consulting firm. He is a Strategy blogger, and a certified trainer on best practices Consultant to corporations, governments, civil in corporates. He has been involved in training, society and think-tanks; mentor to CEOs and development, and coaching, besides managing corporate boards; public intellectual; futurist; large projects. He is an army veteran with 21 years public speaker and a Fellow of the World Business of service in the Indian Army. An alumnus of the Academy, a network of global thought leaders that National Defence Academy and a post-graduate represent some of the best and brightest men and in mechanical engineering, Lt Col. Bakshi has women shaping today’s landscape. Recipient of the also successfully completed courses in project ‘Ambassador of Knowledge’ award by Life Learning management and ERP Oracle. Academia, Slovenia, he is often referred to as a leadership guru.

12 Leadership

HUAWEI FROM START-UP TO Leadership, Culture, and GLOBAL SUCCESS Connectivity The Zensar Story Tian Tao Director of Ruihua Innovative Research Institute at Zhejiang Ganesh Natarajan, Chairman, 5F University, David De Cremer World and Former Global CEO, Cambridge University and Zensar Technologies Ltd. , Pune and Wu Chunbo Professor, School Prameela Kalive Executive Vice of Public Administration, Renmin President, Zensar Technologies University of China The success of companies like Zensar This book offers insights to readers, give me hope that India has a great allowing them to truly understand Huawei, future. I am confident that many Indian its management philosophy and culture, companies will build their futures on such and the special leadership approaches a model, helping to change the world for of Ren Zhengfei. the better. John A Quelch, Charles Edward Wilson Kiran Karnik, Former Professor of Business Administration, President, NASSCOM Harvard Business School In this interesting and insightful account, Ganesh Natarajan and How does entrepreneur Ren Zhengfei manage a telcoms giant Prameela Kalive reveal the story behind Zensar’s success—a story called Huawei? What is the secret to Huawei’s global success? This that has seen revenues multiply, share prices jump manifold, and book provides a unique glimpse into the machinations of one of the customer satisfaction become an industry benchmark. This is world’s most powerful companies and goes behind the scenes to one company that customers respect, employees love, and the explore the story of what Zhengfei did differently to make Huawei community adores. reach the top spot! CONTENTS CONTENTS Foreword by Kiran Karnik / Preface / A Look at the Indian IT Industry / Foreword by Simon Murray / Foreword by Admiral William (Bill) A. Owens Zensar Building Credibility and Stature / Building a Credible Full-Services / Foreword by Mikael Lindstrom / Preface: No One is an Authority on Organization / Thinking Vertically / Inorganic Growth at Zensar The Acquisition the Huawei Story / Introduction: Business Management Philosophy: The Journey / Profit Maximization New Levers and Ideas / Motivating people The Mysterious Power behind Huawei’s Success / Common Sense and Truth: Secret Sauce / The Story of Smiles Corporate Social Responsibility at Zensar Customer Centricity / The Soul of Business: Dedication is the Key to Success / Vision for a Digital World / Toward a Billion Dollar Zensar / The Last Word / Openness: A Matter of Life and Death / Compromise: The Law of the Jungle / by Harsh Goenka Philosophy of Grayness: Fueling and Controlling Desire / Self-criticism: Vitality is the Soul of An Organization / On Change (I): Seven Prohibitions and Eight SAGE RESPONSE 2016 • 288 pages • Paperback (9789351508632) • 495.00 Symptoms / On Change (II): Purpose Above All / Leadership at Huawei: The ` Essence and Application of Power and Influence / Addendum: Future Shock and China’s Opportunities SAGE RESPONSE 2016 • 424 pages • Hardback (9789386062055) • `1250.00 TO BEE OR NOT TO BEE Winning Against All Odds Sid Mittra Emeritus Professor of ABOUT THE AUTHORS Finance, Oakland University

Tian Tao is a member of the Huawei International This is not simply another rags-to- Advisory Council and codirector of Ruihua Innovative riches story, but one fraught with Research Institute at Zhejiang University, Hangzhou, unbelievable hindrances that few, China. In 1991, Tao founded Top Capital, the first if any of us, could surmount. Chinese magazine on private equity investment, Edward J Wolff, Professor and has served as its editor-inchief since then. He Emeritus, University of Detroit worked as a publisher of Popular Science (Chinese This book is about a man who refused edition) from 1995 to 1997. to succumb to adversity and achieved much success in life. A must-read for professionals and aspiring young readers whose perspective may David De Cremer is the KPMG professor in be irreversibly impacted by the strength of Sid’s vision and willpower. management studies at Judge Business School, Perhaps the biggest strength of the book is the roller coaster ride of University of Cambridge, and an advisor to the Sid’s life story which reads like fiction. He ascribes his success to Novartis AG ethics-based compliance initiative the following 4Ps. The Four Ps explains how to achieve our dreams (Switzerland). against incredible odds. CONTENTS Foreword by Swami Suprakashnanda / Prelude / Introduction: Behold the Wu Chunbo is a professor and PhD supervisor Bee / Hobbled by a Horoscope / Whisked Away and Caned in Calcutta / Of at Renmin University of China, Beijing. He earned Pachyderms and Paradise / A Dunce No More / Gaining Independence: India’s his PhD in economics from the same university in and Mine / My Worldview Widens / Fumbling the Fulbright / Slow Passage 1998 and has served as the dean of the Institute to the Land Where Dreams Come True / Have Gun, Will Travel / Angel in a of Organization and Human Resources, School of Devil’s Night / A Modest Proposal / The Long Way Home, Sweet Home / My Academic Life: Failures and Achievements / On the Road Less Traveled: Public Administration, Renmin University of China. Risks and Rewards / Giving Back to Society: Redefined Concept of Success / Challenges in Creating a Four-Generational Legacy SAGE RESPONSE 2015 • 332 pages • Paperback (9789351503149) • `450.00

13 Entrepreneurship / International Business

Also available in Hindi & Marathi WOMENTREPRENEURS FAILURE TO MILLIONAIREE Inspiring Stories of Success How I Created a Successful Company and How You Can Avinash Kirpal Former Vice- President, Tata International Ltd Too! Sivadas Raghava Director and Steering away from sympathy, the book Global Head, Services, RSI Content presents realistic portraits of ten women Solutions Inc. entrepreneursthe very diversity of stories chronicled here makes this book an Failure to Millionaire is an interesting read. autobiographical account that maps Business Line the success story of Sivadas Raghava, an innovative entrepreneur and a Dedicated to the passionately committed successful business leader he shares young girls whose life’s mission is to his experiences and amusing anecdotes improve the quality of life in marginalized to put his point across and to guide youngsters eager to get on the communities by overcoming socio-cultural challenges Stories are start-up bandwagonthe book will teach you to be an entrepreneur written in simple words but these tell about the zeal of brave women and difficulties faced during the process of any start-up. The personal in the right spirit. angle is the main strength of the book as each experience shared The Tribune by the author is pragmatic and encourage the reader to go out there Womentrepreneurs tells inspiring stories of women entrepreneurs and face the challenges head on. in India. These stories, based on material collected through personal The Tribune interviews, show that the motivation for starting entrepreneurial ventures no longer arises from the need to supplement income 9 startups and 6 failures, including the first and the last, a couple of but increasingly from fulfilling a need for creative expression and moderate successes and one fairly good one. Sivadas Raghava is individual growth. no ordinary entrepreneur. His biggest achievements have been his failures for they have been his biggest learning source. This book CONTENTS is built on the foundations of failure to provide the roadmap for Foreword by Kapila Vatsyayan / Introduction / SHAILJA DUTT: Talent entrepreneurial success. Search / MERRY BARUA: Action for Autism / LAKSHMI KRISHNAN: NGO for Empowerment of Women / SUDHA SASTRI: HR Consultancy / RITU PRASAD: CONTENTS Hospitality / AYESHA GREWAL: Organic Farming / SALONI MALHOTRA: Foreword by Pradipta Mohapatra / Preface / Only When You Fall Can You Rural BPO / BINALAKSHMI NEPRAM: NGO for Widowed Women / URVASHI Get Up / Grab The Opportunity: Turn An Entrepreneur / Boldness: The First BUTALIA: Feminist Publishing / MANISHA GUPTA: Social Entrepreneurship Step to Success / Entrepreneurship: Dream and You Can / Consistency of / Epilogue Purpose Is Key to Success / Do Not Stop: Keep Going / Secret to Success: Sharpen Your Axe / Complementarity of Skill: The Key to a Successful SAGE RESPONSE Partnership / Make the Solution Obvious / On the Comeback Trail / Seizing the 2015 • 176 pages • Paperback (9789351505549) • `345.00 Opportunity: Knowledge Process Outsourcing (KPO) Business / Eggs Can’t Fly / Strategy @ Scope: Employee Engagement Key to Client Satisfaction / Be Different, Be Noticed: Marketing and Business Development / Managing Operations: Implement Like Hell / Lessons Learnt in Outsourcing / Minds @ Work in Teams / From Logic to Imagination: Innovate to Grow / Fund Raising and Managing Finances / Work–Life Balance in the Entrepreneurial Journey THE 10 COMMANDMENTSS / Life Post Exit / Index SAGE RESPONSE FOR FAMILY BUSINESS 2015 • 204 pages • Paperback (9789351505600) • `395.00 Kavil Ramachandran Indian School of Business, Hyderabad This is a great book that is long overdue in India. Professor Ramachandran has shared very GLOBAL GAME CHANGE important insights from his many How the Global Southern Belt years of work on family business. will Reshape Our World Adi Godrej, Chairman, The Godrej Group John Naisbitt Chairman, Naisbitt China Institute and Doris Naisbitt Family business: we live it, we breathe it, Managing Director, Naisbitt yet we do not understand its significance entirely. This book helps China Institute in understanding the phenomenon of family business better. The 10 commandments in this book work like a handbook for business Naisbitt’s bestseller Megatrends families to refer to and act upon. was published with astonishingly precise predictions. He did not go CONTENTS wrong with a single one. Foreword John L Ward / Preface / Introduction: Paradoxes Making Family Business Unique / Commandment I: To Communicate and Build Trust / Financial Times Commandment II: To Professionalize Your Business or Perish / Commandment Like John Naisbitt’s international bestselling book Megatrends in III: To Preserve and Practice Values / Commandment IV: To Manage 1982, Global Game Change offers an indispensible roadmap of the Ownership Challenges / Commandment V: To Redefine Role But Never Retire! / Commandment VI: To Successfully Manage Succession in Business transforming global landscape. It replaces the uncertainty of rapid / Commandment VII: To Build Businesses Entrepreneurially / Commandment change with a description of the future. VIII: To Develop Long-Term Business Strategy / Commandment IX: To Give Back: Family Philanthropy / Commandment X: To Understand ‘Togetherness’: CONTENTS Role of Consultative and Compassionate Leadership / Conclusion: Family as A Thought about India / Prologue / The Global Southern Belt: From Emerging an Institution / Index Economies to Global Players / Africa–Asia–Latin America: New Economic Alliances and International Organization Alternatives / China: The Game SAGE RESPONSE Changer / Governance: Performing under Changing Conditions / Cities: The 2015 • 236 pages • Hardback (9789351501381) • `675.00 Global Game Makers / Epilogue / Appendix SAGE RESPONSE 2015 • 268 pages • Hardback (9789351506409) • `595.00 Sales rights restricted to South Asia only!

14 Marketing

RISE OF RURAL LEAN CUSTOMER CONSUMERS IN ENGAGEMENT DEVELOPING Shil Niyogi Senior Director of Product Engineering, healthcare firm, Chicago. COUNTRIES Lean Customer Engagement’ Harvesting 3 Billion Aspirations will provide you with many real and hypothetical examples of how market Vijay Mahajan BASIX, Hyderabad success actually happens. A timely and powerful analysis of Adrian Slywotzky, Author, the opportunities that exist to help The Profit Zone: How Strategic serve the aspirations and improve Business Design Will Lead the livelihoods of nearly half the You to Tomorrow's Profits world’s population. The companies that succeed today are Paul Polman, CEO, Unilever, UK those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change, and engaging with This is the first comprehensive book highlighting the expanding them. Lean Customer Engagement contains a wealth of information consumer power of rural markets in developing countries. It takes around partnering with customers to build products and close deals a close look at one of the key stories in emerging markets: the in a lean and agile way without investing in unnecessary sales and untapped potential of the world’s 3.4 billion rural consumers—90 marketing activities. The workbook format of the book provides percent of whom live in Asia and Africa. The sheer number of rural solutions that can be put to immediate and prolonged use to grow consumers can provide a massive customer base for innovative successful businesses through an engaged customer base. companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces CONTENTS that are increasing rural prosperity, including billions of dollars in Preface / Introduction / INTRODUCING THE FOUR E FRAMEWORK / Engaging remittances from migrant workers. It includes several examples of Innovation by Entrepreneurs / THE FRAMEWORK AND THE PHASES / Educate innovations and best practices that are allowing companies to tap phase / Enable Phase / Effect(uate) Phase / Engage Phase / Conclusion / Index into this opportunity. SAGE RESPONSE CONTENTS 2016 • 204 pages • Paperback (9789385985188) • `350.00 Foreword by A Didar Singh and Nirankar Saxena / Preface: A Rural Odyssey / RECOGNIZING THE RURAL OPPORTUNITY / The Rural Consumer Opportunity / Planting the Seeds of Prosperity in the Rural World / The Influence of Religion in the Emerging Rural World / GROWING AND REAPING RURAL OPPORTUNITY / Growing Consumers in Emerging Rural Markets / Plowing New Routes to Rural Markets / Seeding Innovation and Prosperity WINNING A BILLION Through Technology / Harnessing Innovation to Solve Social Problems / THE RURAL CHALLENGES / The End of the Last Mile / Index CONSUMERS SAGE RESPONSE 2016 • 212 pages • Hardback (9789386042323) • `795.00 A Disruptive Approach for Success in India Atul Joshi Founder and C.E.O., The Last Mile, New Delhi ABOUT THE AUTHOR The author through his extensive research has tried to understand the role of Gram Vijay Mahajan holds the John P Harbin Centennial Power and technologies in inclusive Chair in Business, McCombs School of Business, consumption pattern….The book is The University of Texas, Austin. Mahajan is a a must for professionals professing in microfinance icon in India. The electrical engineer theory and practice of business in India. from IIT-Delhi and a post-grad from Princeton is It serves as an academic guide and a reference guide to students a leading social entrepreneur, working for rural of MBA, Executive MBA, Industrialists, entrepreneurs, educators economic development since 1981. From setting and practitioners. up a non-profit, Pradhan, to creating microfinance Global Business Review company Basix. Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market. CONTENTS Foreword P Dwarkanath / Preface / The Last Mile: A Strategic Differentiator / Winning in a Billion Consumer Market / Cracking the Da Vinci Code / Revitalizing the Last Mile: Tools and Frameworks / The Five Knots of the Last Mile / Sextant Arcs of Turbonators / The Revenue Turbine / Delivering the Last Mile: Mission Critical(s) / Zero Calorie Value Chains / Customer Capital in the Times of the Millennial Generation / Man and Machine, not Man or Machine / Swarm Intelligence: The Execution Supremacy / Epilogue / Index SAGE RESPONSE 2015 • 280 pages • Paperback (9789351505570) • `450.00

15 Branding & Advertising

CREATIVECR AEROBICS ‘AD’APTING TO MARKETS Fueling Imagination in the 21st Repackaging Commercials in Century Indian Languages Linda Conway Correll George Sunitha Srinivas C Govt. College of Former Professor, Penn State Mokeri, Calicut, Kerala University and Arpan Yagnik Assistant Professor, Advertising, Penn This book brings out the manner in State University which the local market is approached in regional languages to woo consumers We often treat critical thinking and and increase sales, the various ways in creativity as two separate disciplines. which localization is achieved, and the The research behind Creative Aerobics visual as well as linguistic ‘translation’ shows they are two sides of the that ‘localized’ ads involve. While doing same coin. so, it provides insights into the ideologies and cultural values of contemporary Eric J Barron, President, societies as they have a powerful influence not only on consumers’ Pennsylvania State University, USA product choices but also on their motivations and lifestyles. Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a CONTENTS left-brained student, a creative writer, an engineer, a copywriter, Introduction / The World of Advertising / The Illusion Industry: Advertising a businessperson, a gifted writer or an artist, or an advertising or on Television / Making Sense of Advertisements: Reading Ads Theoretically / Localization: Issues in Cultural Transmission / ‘Culturalizing’ Advertisements: marketing professional. Advertising and marketing professionals Relocating the Ad Message / The Visual-linguistic ‘Relay’: Interpreting will find this book particularly helpful in extending their ideation Advertisement Signs / The New Media: A Study of the Mobile Online Advertising skills, maximizing their creative potential, and reducing their time / The Social Media: Localization and Global Communication / ‘Ad’apting to per assignment. This book is for anyone who wants to enhance Markets: Means to the Consumer’s Heart and Purse / Bibliography / Index their creativity! There is no aspect of life where this crucial skill is 2015 • 232 pages • Hardback (9789351502401) • `750.00 not utilized…. Get the book and get cracking! CONTENTS Preface / Taking the Wraps / Raps Off Creative Aerobic / In the Beginning… / David versus Goliath, AKA Small versus the Big Idea / Defining the Creative Process Today / Developing your Creative Magnifying Glass / Training for your Creativity Marathon / Creative Aerobics 1 (CA1): The Facts. Just the Facts / Creative Aerobics 2 (CA2): New NomenclatureIt Is What It Isn’t / Creative SAGE India offers special discounts Aerobics 3 (CA4): It's the Same. Only Different / Creative Aerobics 4 (CA4): Refining Defining / Verbal Four-/For-/Foreplay / Body English (It’s Not Just on purchase of books in bulk. About Golf) / How the Student Award Winners Do It / How the Professionals Do It! / Every Body (Copy) Needs a Slogan, Sometime / Mass Media Medley / .Com Creativity / Practical Reflections on the Profession / Index For orders and enquiries, write to us at SAGE RESPONSE 2017 • 180 pages • Paperback (9789386446824) • `395.00 Marketing Department SAGE Publications India Pvt Ltd ABOUT THE AUTHORS B1/ I-1, Mohan Cooperative Industrial Area Mathura Road, Linda Conway Correll George Upon graduation Post Bag 7, New Delhi 110 044, India from college, Linda set out for New York City, where she hoped her dream of writing music for Broadway shows would become a reality. Instead, E-mail us at her first musical success was the jingle she wrote [email protected] to introduce Beech-Nut Fruit-Stripe Gum on her day job at Young & Rubicam Advertising.

Dr Arpan Yagnik is a much sought-after speaker who delivers—and also designs—life-changing techniques, challenges the human mind, and accelerates personal and professional growth. His TEDx talk on ‘Creative Aerobics’ in 2016 was well received and his other speaking engagements were at AAUW Equity & Convention Day in Columbus, OH; TEDxSalon event in Ahmedabad, India; and Sant'Anna Institute in Sorrento, Italy.

16 Branding & Advertising

THETH INDESTRUCTIBLE STRATEGICSTRATEGI BRAND BRAND MANAGEMENT FOR B2B Crisis Management in the Age MARKETS of Social Media A Road Map for Organizational Venke Sharma Digital Thought Transformation Leader and Hushidar Kharas Digital Marketing Expert Second Edition The Indestructible Brand is a Sharad Sarin Professor, Marketing no-nonsense, non-pretentious handbook and Strategic Management, XLRI, written by a veteran for anyone who Jamshedpur has anything to do with social media. I Strategic Brand Management provides thoroughly enjoyed reading it. I found the fresh insight into the field of marketing detailed suggestions on developing and using the crisis playbook and elaborates how to create powerful brands.“Globalization” very sensible and useful. and “technology” are two mega forces that drive the world. The Mathukutty M Monippally, second edition captures these developments and their effect on Formerly Professor, IIM Ahmedabad the companies covered in the book. The first edition dealt with three leading B2B corporate brands of India—the Tata Group, L&T, Whether or not your brand is on social media, your consumers are. and Infosys. The second edition describes the leadership changes They are continuously sharing their good and bad experiences about in the Tata Group and Infosys, and the challenges faced by these your brand. Most brands are not prepared to deal with negative three brands. feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to CONTENTS be crisis- ready. Creating a crisis squad and a crisis playbook, Preface / I. Thinking about B2B Brands / Brands and B2B Markets: Putting envisioning various scenarios that can occur, and what the brand’s Things in Perspective / Organizational Buying and Role of Brands: The Indian response should be are some of the areas the book delves into. It Perspective / Brand Management and B2B Marketers: A Deeper Probe / II. also recommends preventive measures that can save brands from Creating Corporate Brands: The Key Asset of any B2B Brand / Brand Tata: social embarrassment, and social listening strategies that can alert Leadership with Trust / Brand L&T: Nation Building to Building Nations / Brand Infosys: An Iconic Brand Reinventing Itself / III. Brand Communications organizations to a problem before it becomes a crisis. / Managing Marketing Communications for B2B Markets / The Emerging CONTENTS Power of Digital Media for B2B Brands / IV. Holistic Brand Management / Holistic Brand Management: Seven Cases of B2B Brands / V. The Future Foreword by Sanjay Behl / Preface / The Age of Crisis / Creating a Crisis- Challenges / Beyond Exports: Creating Indian Global Brands / Rekindling ready Organization / Building a Crisis Playbook / Securing Your Digital Assets Their Aspiration through the Idea of Brands / Reflections and Afterthoughts / Social Media Monitoring / Storycrafting / Execution / After the Storm / Bibliography / Index SAGE RESPONSE SAGE RESPONSE 2017 • 172 pages • Paperback (9789386446794) • `295.00 2015 • 332 pages • Paperback (9789351505518) • `495.00

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17 Branding & Advertising

AAKER ON BRANDING THE FUTURE OF 20 Principles That Drive BRANDING Success Edited by Rajendra K Srivastava David Aaker Vice-Chairman, Prophet Provost and Deputy President, Singapore Management University Professor Aaker has truly given and Gregory M Thomas Consultant, the business world a gift: A highly INOV8N concise and wonderfully cogent and insightful tutorial on the Srivastava and Thomas have principles of brand stewardship assembled some of the best minds and leadership. and their latest thinking on how to build, protect, and leverage brands Joseph V Tripodi, Chief Marketing and Commercial to capture new opportunities and fully Officer, Coca-Cola realize a brand’s economic potential. Aaker on Branding presents in a compact form, the twenty essential George S Day, principles of branding that will lead to the creation of strong brands. Professor of Marketing, These principles provide a broad understanding of brands, brand Wharton School of the strategy, brand portfolios, and brand building that all business, University of Pennsylvania marketing, and brand strategists should know. Written by the leading minds management from around the globe who are redefining best practices in managing brands, It examines CONTENTS the future of branding on key concepts including brand performance Preface for South Asia / Introduction: Why This Book? / Part I. Recognize management, brand strategy, brand building, revitalizing brands, That Brands Are Assets / Brands Are Assets That Drive Strategy / Brand Assets Have Real Value / Part II. Have a Compelling Brand Vision / Create brand valuation, brand analysis, brand protection, and brand a Brand Vision / A Brand Personality Connects / The Organization and Its experience. The inspiration for this book is to provide an outlet for Higher-Purpose Differentiate / Get Beyond Functional Benefits / Create “Must cogent ideas that will help managers build and maintain brands in Haves” Rendering Competitors Irrelevant / To Own an Innovation, Brand It the future marketplace. / From Positioning the Brand to Framing the Subcategory / Part III. Bring the Brand to Life / Where Do Brand-Building Ideas Come From? / Focus on CONTENTS Customer’s Sweet Spots / DigitalA Critical Brand-building Tool / Consistency Preface / I: BRAND STRATEGY / Selecting the Brand Architecture to Wins / Internal Branding: A Key Ingredient / Part IV. Maintain Relevance / Three Match Your Strategy Jean-Noel Kapferer / A Strategic Approach to Grow Threats to Brand Relevance / Energize Your Brand! / Part V. Manage Your Profits: Defining, Measuring, and Maximizing Customer Value V Kumar Brand Portfolio / You Need a Brand Portfolio Strategy / Brand Extensions: and Bharath Rajan / Branding in Retail Lluis Martinez-Ribes / II: BRAND The Good, the Bad, and the Ugly / Vertical Brand Extensions Have Risks and BUILDING / Brand Identity: Brand Naming Process and Brand Linguistics in Rewards / Silo Organizations Inhibit Brand Building / Epilogue: Ten Branding the International Context Bernd Schmitt and Shi Zhang / The Six-station Challenges / Endnotes / Index Model of Corporate Identity: Developing and Assessing the Model Jean Yannis Suvatjis and Leslie de Chernatony / Brand Development Processes SAGE RESPONSE and Planning Kevin Lane Keller / Managing the Brand Experience Bernd 2015 • 252 pages • Paperback (9789351503903) • `495.00 Schmitt / Rethinking Brand Development in an Interactive Marketplace Don E Schultz / Luxury Brands Vanessa M Patrick and Henrik Hagtvedt / The Dynamics of Brand Trust Gregory M Thomas / III: LEVERAGING BRANDS / Branding and Emerging Markets Martin Roll / Opportunities and Risks in Co-branding and Licensing Jeffrey Parkhurst / Brand Revitalization Kevin Lane Keller / Brand Identity Strategy for Mergers and Acquisitions Srinivas Reddy and Anupam Jaju / IV: BRAND PERFORMANCE MANAGEMENT / The Great Debate: Managing Brands versus Managing Customers Werner Reinartz / Brand Imperative: Protecting Your Most Valuable Assets Jeffery Andrien, Paul Benoit, and Philip C Zerrillo / Hidden Value of Brands: Brands in Mergers and Acquisitions S Cem Bahadir / Role of Brands in Managing Innovation Rajendra K Srivastava / Index SAGE RESPONSE 2015 • 492 pages • Hardback (9789351503163) • `1295.00

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18 Legends in Strategic Marketing Legends in Strategic Marketing

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Volume 1: Strategic Marketing and Strategic Volume 4: Inter-organizational Cooperation and Management Interactive Marketing Volumes ,KP[VY!Sundar Bhardawaj,University of Georgia ,KP[VY: Peggy Cunningham, DalehouseUniversity Volume 2: Strategic Marketing and Innovation Volume 5: Environmental Sustainability, in this Set ,KP[VY!Tomas Hult, Michigan State University Innovations for Emerging Markets and Marketing Volume 3: Strategy and Performance in Emerging Markets : Mona Sinha, Kennesaw State University ,KP[VY!Srihari Sridhar, Texas A&M University ,KP[VY

19 Legends in Marketing Legends in Marketing

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars and experts about their work.

Jagdish N. Sheth Series edited by Balaji C. Krishnan, The University of Memphis

Volume 1: Consumer Behavior: Conceptual Volume 6: Managerial Marketing: Current Thought Foundations Volume 7: Organizational Buyer Behaviour Volume 2: Consumer Behavior: Empirical Research Volume 8: Relationship Marketing Volume 3: Visioning the Future Volume 9: Research Methods Volume 4: International Marketing

Volume Set Volume Volume 5: Managerial Marketing: The Early Years

9 For complete TOC visit our website at: https://in.sagepub.com/en-in/sas/jagdish-n-sheth 2015 • Hardback: 9789351500711 • `42,500

Shelby D. Hunt Series edited by Jagdish N. Sheth, Emory University, Atlanta

Volume 1: Marketing Theory: The Nature and Scope of Volume 6: Macromarketing, Ethics, and Social Marketing Responsibility: The Research Tradition Period Volume 2: Marketing Theory: Philosophy of Science Volume 7: Marketing Management and Strategy Foundations of Marketing Volume 8: Relationship Marketing Volume 3: Marketing Theory: Philosophy of Science Volume 9: Resource-Advantage Theory: The Controversies in Marketing Development Period: Volume 4: Channels of Distribution Volume 10: Resource-Advantage Theory: The Research Set Volume Volume 5: Macromarketing, Ethics, and Social Tradition Period Responsibility: The Development Period 10 For complete TOC visit our website at: in.sagepub.com/en-in/sas/shelby-d-hunt 2011 • Hardback: 9788132105206 • `45,000

Kent B. Monroe Series edited by Jagdish N. Sheth, Emory University, Atlanta

Volume 1: Processing of Price Information Volume 5: Research in Consumer Behavior Volume 2: Comparative Price Advertising Volume 6: Models, Theory, and Methods Volume 3: The Price-Quality-Value Relationship Volume 7: Pricing Management and Practice Volume 4: Price Fairness For complete TOC visit our website at: in.sagepub.com/en-in/sas/kent-b-monroe

Volume Set Volume 2011 • Hardback: 9788132105183 • `31,500 7

Naresh K. Malhotra Series edited by Jagdish N. Sheth, Emory University, Atlanta Volume 1: Research Methodology: Conjoint Analysis, Volume 5: Marketing Management and Policy Multidimensional Scaling, and Related Techniques Volume 6: International and Cross-cultural Marketing Volume 2: Research Methodology: Research Design and Volume 7: Marketing of Services: Retailing and Health Care Data Analysis Volume 8: Ethics, Quality of Life, and Pedagogy Volume 3: Consumer Behavior: Information Processing and Volume 9: Management Information Systems, Decision Making Technology, and Marketing Volume 4: Consumer Behavior: Attitude, Intention, and Volume Set Volume Choice Behavior

For complete TOC visit our website at: in.sagepub.com/en-in/sas/naresh-k-malhotra 9 2012 • Hardback: 9788132105176 • `40,500

Philip Kotler Series edited by Jagdish N. Sheth, Emory University, Atlanta

Volume 1: Marketing Theory and Orientations Volume 7: Marketing in the New Economy Volume 2: Analytical Marketing Volume 8: Broadening the Concept and Applications of Volume 3: Creating and Managing the Product Mix Marketing Volume 4: Improving the Role and Practice of Marketing Volume 9: Marketing: Its Social and Ethical Side Volume 5: Strategic Marketing

Volume Set Volume Volume 6: Globalization and International Marketing Competition 9 For complete TOC visit our website at: in.sagepub.com/en-in/sas/philip-kotler 2012 • Hardback: 9788132105190 • `49,900

20 Legends in Marketing

There is no better gift to the discipline than archiving in In a busy world, it is easy to forget about the an organized fashion the lifelong contributions of some pioneering leaders in marketing and their contributions of the greatest scholars in marketing. Future students, to it. The legends series wonderfully captures both the professors, and researchers alike will benefit from the contributions of marketing pioneers and a sense of Legends in Marketing. who they are/were. Robert A. Peterson Donald Lehmann John T. Stuart Chair in Business Administration, George E. Warren Professor of Business, Columbia McCombs School of Business, The University of Texas at Austin University

V. Kumar Series edited by Jagdish N. Sheth, Emory University, Atlanta

Volume 1: Retailing: Market and Firm level Volume 6: Marketing Research: New Methodology Volume 2: Retailing: Store and Customer Level Volume 7: Marketing Strategy: Firm Volume 3: International Marketing Volume 8: Marketing Strategy: Customer Volume 4: Forecasting in Marketing Volume 9: Business-to-Business Volume 5: Marketing Research: Applications Volume 10: Customer Relationship Management

For complete TOC visit our website at: in.sagepub.com/en-in/sas/v-kumar Set Volume 2012 • Hardback: 9788132109037 • `45,000 10

Christian Grönroos Series edited by Jagdish N. Sheth, Emory University, Atlanta

Volume 1: Service Marketing Volume 6: Marketing Theory Volume 2: Service Management Volume 7: Marketing Communication Volume 3: Service Logic Volume 8: Internal Marketing, Research Approach, Volume 4: Service Quality and Other Works Volume 5: Relationship Marketing

Volume Set Volume For complete TOC visit our website at: in.sagepub.com/en-in/sas/christian-gronroos 2014 • Hardback: 9788132110026 • `36,000 8

Yoram ‘Jerry’ Wind Series edited by Jagdish N. Sheth, Emory University, Atlanta

Volume 1: Organizational Buying Behavior Volume 5: Market Segmentation Volume 2: Consumer Behavior Volume 6: Global Marketing Volume 3: Product and New Product Management Volume 7: Marketing Research and Modeling Volume 4: Marketing Strategy Volume 8: The Future of Marketing Volume Set Volume For complete TOC visit our website at: in.sagepub.com/en-in/sas/yoram-jerry-wind

2014 • Hardback: 9788132110033 • `36,000 8

George S. Day Series edited by Jagdish N. Sheth, Emory University, Atlanta

Volume 1: Customer and Consumer Insights Volume 5: Strategic Management Volume 2: Competitive Markets: Structure and Behavior Volume 6: Innovation and Growth Volume 3: Strategic Marketing: Assessing and Formulating Volume 7: Marketing in the Firm and Society Strategy Volume 4: Strategic Marketing: Organizational Orientation and Capabilities Volume Set Volume For complete TOC visit our website at: in.sagepub.com/en-in/sas/george-s-day 7 2016 • Hardback: 9789351502890 • `31,500

Paul E. Green Series edited by Jagdish N. Sheth, Emory University, Atlanta

Volume 1: MDS and Positioning Volume 4: Conjoint Analysis: Advanced Methods Volume 2: Clustering and Segmentation Volume 5: Conjoint Analysis: Applications Volume 3: Conjoint Analysis: The Pioneering Years Volume 6: Marketing Research

For complete TOC visit our website at: in.sagepub.com/en-in/sas/paul-e-green Set Volume 2017 • Hardback: 9789386042941 • `27,000 6

21 Legends in Consumer Behavior Legends in Consumer Behavior

Consumer behavior as a standalone discipline began in the early 1960s. By the late 1960s, it had become a major movement. Since then, the domain has produced Legends in Consumer Behavior, edited by renowned scholar, Jag Sheth, is a first-point destination for young a number of scholars—pioneers who have made scholars researching the mysteries of why people significant contributions to the discipline. TheLegends buy/consume what they do. Read these works from in Consumer Behavior series presents the seminal works intellectual greats and all will be demystified. of some of these scholars in several sets. Dedicated to specific legends, each set is a collection of the most Paul Baines Professor of Political Marketing. Director of the Executive MBA important works of these pioneers, supplemented with Programme, Director, Centre for Strategic Marketing & Sales, their interviews and observations of other scholars on Cranfield University their work.

Russell W. Belk Series edited by Jagdish N. Sheth, Emory University, Atlanta Volume I: Early Work: Situations, Symbolism, and Volume 6: Globalism and Consumption Critiquing the Dominant Paradigm Volume 7: Gift-giving, Sharing, and Consumption Volume 2: An Alternative Approach: Re-enchanting Holidays Consumption Volume 8: Collecting, Luxury, and the Production of Volume 3: Materialism and Consumer Culture: Consumer Desire Questioning What Matters in Life Volume 9: Discipline and Liberation in Consumption Volume 4: Consumer Sense of Self and Identity Volume 10: Magic and Religion in Consumption Volume Set Volume Volume 5: Historical and Cultural Approaches to Practices Consumption 10 For complete TOC visit our website at: in.sagepub.com/en-in/sas/russell-w-belk 2014 • Hardback: 9788132113171 • `25,000 Morris B. Holbrook Series edited by Jagdish N. Sheth, Emory University, Atlanta Volume 1: Traditional Decision-Oriented Approaches: Volume 9: Qualitative Methods, Part II: Symbolic Attitude, Information-Processing, and Features- Consumer Behavior or Consumption Symbolism Perceptions-Affect Models Volume 10: Qualitative Methods, Part III: Subjective Volume 2: “Radical” Experiential Views: The Personal Introspection Consumption Experience and Customer Value Volume 11: Marketing Applications: Branding, Volume 3: Emotions Communications, and Strategy Volume 4: Esthetics and Tastes, Part I: Art and Volume 12: Macromarketing Applications, Part I: Ethical Entertainment Concerns, Social Issues, and Animal Companions Volume 5: Esthetics and Tastes, Part II: Effects of Volume 13: Macromarketing Applications, Part II:

Personality, Class, and Expertise Marketing versus Consumer Research Set Volume Volume 6: Nostalgia and Age-Related Preferences Volume 14: Inspirational Applications, Part I: Marketing

Volume 7: Quantitative Methods: MDS, MDA, CCA, and Education 15 Beyond Volume 15: Inspirational Applications, Part II: Volume 8: Qualitative Methods, Part I: Interpretive Scholarship and Creativity Approaches For complete TOC visit our website at: in.sagepub.com/en-in/sas/morris-b-holbrook 2015 • Hardback: 9788132118602 • `37,500

Jacob Jacoby Series edited by Jagdish N. Sheth, Emory University, Atlanta

Volume 1: Helping Define the Field and Expand Its Volume 5: Pre-Decision Information Accessing and Horizons Behavioral Process Technology (BPT) Volume 2: The Early Years: Attitudes, Brand Loyalty, and Volume 6: Legal Considerations Applying toConsumer Perceived Risk Decision Making and Purchase Behavior – Part 1 Volume 3: The Early Years: Information Overload and Volume 7: Legal Considerations Applying to Consumer Quality Perception Decision Making and Purchase Behavior – Part 2

Volume Set Volume Volume 4: The Fourth P: Advertising and Personal Volume 8: Methods and Measures: Selected Papers Selling 8 For complete TOC visit our website at: in.sagepub.com/en-in/sas/jacob-jacoby-jacoby 2015 • Hardback: 9789351501244 • `20,000 James R. Bettman Series edited by Jagdish N. Sheth, Emory University, Atlanta

Volume 1: Consumer Information Processing: Volume 4: Emotion, Adaptive Decision Making and Decision Making Consumer Behavior Volume 2: Consumer Information Processing: Volume 5: Recent Work on Consumer Information Marketing Applications Processing Volume 3: Adaptive Decision Making Volume 6: Attitude, Identity, and Influence Volume Set Volume For complete TOC visit our website at: in.sagepub.com/en-in/sas/james-r-bettman 2016 • Hardback: 9789351506652 • `15,000 6

22 Bestsellers

Also available in Hindi & Marathi ACROBATICS OF CHANGE THE INDIAN MEDIA Concepts, Techniques, BUSINESS Strategies and Execution Fourth Edition Second Edition Vanita Kohli-Khandekar Media Moid Siddiqui Managing Director, specialist and writer Intellects Biz and R H Khwaja Former Secretary, Ministry of Mines and An essential reading for media Ministry of Tourism, Government of students and professionals. Vanita India, New Delhi Kohli-Khandekar has painstakingly updated her book with new facts (Change or Perish) or (Change and Perish)? and interesting details...peppered with stories of bygone times that are ‘Change or perish!’ is an oft-repeated extremely interesting...overall, this catchphrase. But many companies have new edition of a much-admired book changed and perished. Managing change is a delicate exercise that must be handled with utmost care, patience and expertise. The is extremely riveting. Acrobatics of Change is a compelling treatise that shows that if Business Today change is managed without understanding the genetics of change The Indian Media Business, Fourth Edition gives you detailed and change dynamics, the chances are quite bright for, what is analysis, perspective and information on eight segments of the called, ‘changed and perished In this revised second edition, all media business in India—print, TV, film, radio, music, digital, outdoor, existing chapters have been updated thoroughly to include latest and events. It presents the business history, current dynamics, developments in the area. With the addition of two new chapters, regulation, economics, technology, valuations, case studies, trends this edition is sharper and more focused. (Indian and global) and a clear sense of how the business operates. CONTENTS This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment Foreword to the First Edition Jamshed J Irani / Preface to the First Edition / Acknowledgements to the First Edition / Preface to the Second Edition business. / I: GENETICS OF CHANGE / Section I: Change Dynamics / Scarecrow CONTENTS Does Not Scare Crows / Why Can’t You Step into the Same River Twice? / Change Management - A Trapeze Feat / If You Do Not Know Where You are Preface / Special Credits / The Future of Indian Media / Print / Television / Film Going Any Road Will Take You There! / A Boiled Frog Never Jumps Out of / Music / Radio / Ooh / Events / References and Select Bibliography / Index the Frying Pan / Section II: Change Techniques / Managing Creative Change SAGE RESPONSE - Five Actors / Generating Creative Ideas - Tips and Techniques / Walking 2013 • 484 pages • Paperback (9788132113560) • ` 695.00 the Tightrope - Change Stories / Injelititis - The Kiss of Death / Managing Transition - Hard Track and Soft Track / Change without Pain - Techniques and Processes / II: THE SINGARENI LOVE STORY: TURNAROUND FROM THE HEART (LEADERSHIP, STRATEGIES AND EXECUTION) / My Romance with Singareni—A Brief Historical Perspective / Reforms with a Human Touch—Management from the Heart / The Power of ‘Bonding’—Singarenism / The Magic of Communication / Learning from Adversities—The Test of True DARE TO LEAD Leadership / The Lovebird—In the Green Pastures of Singareni / Pygmalion Singarenians—Some Profiles of Courage / The Journey Continues—Some The Transformation of Bank of Key Milestones Post 2006 / Annexures Baroda SAGE RESPONSE Anil K Khandelwal Ex-Chairman and 2014 • 296 pages • Paperback (9788132119708) • ` 575.00 Managing Director of Bank of Baroda The autobiography of Bank of Baroda’s ex-chief is riveting. In Dare to Lead, Also available in Hindi & Marathi Anil Khandelwal shows how Bank of Baroda or BoB, got a handle on the BODY LANGUAGE human aspects of running a bank much better than other public sector A Guide for Professionals banks, or even the private ones. Third Edition Business Today Hedwig Lewis Educationist and writer Dare to Lead is the fascinating story of how Anil K Khandelwal transformed Bank of Baroda (BOB) from being just another public A command over body language has sector bank into one of the most valuable brands in Indian banking. become an important skill in today’s This book is an excellent blueprint for undertaking transformation world. It is the X-factor that completes the in large, geographically dispersed public sector enterprises. It personalities of executives, entertainers, describes how a large-sized bank was transformed on all parameters politicians, celebrities, and many more. with clear vision, execution discipline, customer centricity and people After the thumping success of the previous engagement. edition of Body Language: A Guide for Professionals, SAGE has come out with CONTENTS this exciting third edition. Since the last Foreword Peter Cappelli / Prologue / Public Sector Banks: An Overview / edition of this book more than a decade The Beginning of a Long Journey / Seed Time / A Jobless Job / An Affair with ago, Internet and media have brought renewed interest to non-verbal Operations / Walking on Fire / Travails of Co-Leadership / Dena Bank: My First Brush with Leadership / Return of the Native / First 100 Days / Rowing communication, particularly to body language. The author has Together / Crafting the Future / Communication for Action / Engine of Growth: painstakingly combed through the existing text and has extensively Building Human Capital / Engaging the Foot Soldiers / Dealing with Unions / researched online resources to add new insights to this edition, Rebranding: From Plastic Surgery to DNA Change / Innovating for Customers making it a cutting-edge reference on the subject. / Connecting with Customers / Romancing with Retail / Technology on Roller Coaster / Back to Basics / Creating India’s International Bank / Reshaping the CONTENTS Roots / Rebirth of a Branch / Working with the Board / Celebrating the Glory Preface / The Characteristics of Body Language / The Face / The Eyes / The / Last 100 Days / Farewell / My Leadership Code / Epilogue / Khandelwal’s Head and Torso / Arms, Hands, and Palms / Postures / Zones and Spaces / Leadership: An Academic Perspective Pradip Khandawalla / Annexures / Traits and Attitudes / Body Language in Practice / References / Index Bibliography / Index SAGE RESPONSE SAGE RESPONSE 2012 • 268 pages • Paperback (9788132107200) • ` 550.00 2011 • 480 pages • Hardback (9788132106289) • ` 895.00

23 Non-fiction

Enthralling non-fiction reads for every avid reader

GSTGS AND ITS AFTERMATH HOWHO INDIA LOST HER Is Consumer Really the King? FREEDOM Govind Bhattacharjee Director Pandit Sunderlal Eminent Gandhian General, Office of the Comptroller and and Freedom fighter Auditor General of India, New Delhi and Debasis Bhattacharya Associate How the British came to India, slowly Professor and Member, Centre for penetrated the sub-continent and BRICS Studies, Amity Business School, established an empire is a story recorded Amity University, Gurgaon by many historians but not fully told. The early British historians tried to play down GST and Its Aftermath: Is Consumer the role of their countrymen in subjugating Really the King? takes a close look at the native kingdoms in India by all means. the ongoing debate on the indirect tax It was left to a few diligent historians reform initiative in India. It explains in to carry out painstaking research and simple, layperson parlance the complex unravel the facts. Pandit Sunderlal, who structure of indirect taxation in India—both in the past and in the wrote this sensational book originally in Hindi in 1929, vigorously present—and sheds light on the various dimensions of the tax system exposed the British plan to enlarge their sphere of influence in India and how it affects all our lives. This thought-provoking assessment slowly and steadily through a number of dubious methods. Apart of GST presents the ideas and concepts that gave birth to this new from revealing the state of affairs between the Indian native kingdoms system of taxation and discusses its immediate implications on the and the East India Company, How India Lost Her Freedom provides Indian economy. a fine account of what India was prior to the advent of the British. Just as GST is meant to empower consumers, this book is designed The book focuses on the crucial facts and events that led to the to empower citizens! establishment of British rule over India. CONTENTS CONTENTS Preface / Another Freedom at Midnight / At the End of a Long Journey / History of This Book / Foreword / Introduction / Europeans Arrive in India / Insights from the Travails of Other Pioneers / Overcoming Hurdles and Siraj-ud-Daula—Battle of Plassey / Mir Jafar / Mir Kasim—Subedar “Rebel” Challenges / Good Bye to Tax Terrorism / Voice of the People / Index Fugitive / Mir Jafar Again / After Mir Jafar / Warren Hastings / The First Maratha War / Battles in the South—Haider Ali—Tipu / Sir John Macpherson— SAGE SELECT Acting Governor-general / Lord Cornwallis (1786–93) / Sir John Shore (1793– 2018 • 244 pages • Paperback • 9789352806478 • ` 450.00 98) / Marquess of Wellesley / Nizam Forced into “Subsidiary Alliance” / Tipu Sultan / States of Oudh and Farrukhabad / Annexation of Tanjore / End of Karnatak Nawab’s Sovereignty / Annexation of Surat / Schemes against the Peshwa and Sindhia / Reinstatement of Bajirao as Peshwa / Origin of the Second Maratha War / Intrigues and Machinations / Empire Expansion / Battles Between the English and Jaswantrao Holkar / Siege of Bharatpur INDIA’S COAL STORY POPULAR PRAKASHAN | SAGE SELECT 2018 • 536 pages • Paperback • 9789352806409 • ` 350.00 From Damodar to Zambezi Subhomoy Bhattacharjee Business Journalist Believe it or not, India has one of the largest coal reserves in Asia, but still ABOUT THE AUTHOR relies on imports from Australia and Mozambique...India’s coal reserves were Subhomoy Bhattacharjee with twenty-two years the lifeline that fuelled the British Empire of experience in journalism, is a Consulting Editor in Asia, and yet today this industry is on for Business Standard. His areas of interest include the verge of collapse. Coal was at the public policy, especially regulatory issues, finance centre of a major political scandal that and urban development. He is also a consultant with nearly sent a prime minister to jail. This Research and Information Systems for Developing one-of-a-kind book unveils the murky Countries (RIS). He frequently appears on television politics around coal - the resource that could provide India all the and radio on economic news programmes and has energy security it needs. lectured in several universities in India and abroad, CONTENTS on public policy. Foreword by Vinod Rai / Preface and / Ole King Coal / A Nation and Its Contradictions / Nationalisation of Problems / Coal on Sale / Notes from an Auditor / Entrepreneurship and Environment / Winners and Losers / A Promise to Keep / Energy Ambitions / Bibliography / Index 2017 • 288 pages • Paperback (9789386446008) • `450.00

24 DAWNDA OF THE INTERROGATINGIN MY SOLAR AGE CHANDAL LIFE An End to Global Warming and An Autobiography of a Dalit to Fear Manoranjan Byapari Writer-in Prem Shankar Jha Independent residence, Alumnus Software, Kolkata columnist and a prolific author Translated by: Sipra Mukherjee Why is our planet growing hotter? Are Professor, Department of English, fossil fuels burning out this planet? West Bengal State University, Barasat, Will we ever manage to transition to Kolkata renewable energy sources? Will we have caused irreversible damage before If you insist that you do not know me, let we manage the transition? Why is the me explain myself … you will feel, why, literature on this subject pessimistic? yes, I do know this person. I’ve seen This book provides an optimistic view – of a future where power from this man. fossil fuels has been replaced by power from the sun. It appraises With these words, Manoranjan Byapari points to the inescapable technologies that can provide limitless amounts of renewable energy. roles all of us play in an unequal society. Interrogating My Chandal The author asks: Why are they not being promoted by governments Life: An Autobiography of a Dalit is the translation of his remarkable and corporations? Are they not plentiful and cheap? Dawn of the memoir Itibritte Chandal Jivan. It talks about his traumatic life as a Solar Age breaks new ground. It not only proves the economic child in the refugee camps of West Bengal and Dandakaranya, viability of technologies that can avert imminent disaster, but also facing persistent want—an experience that would dominate his provides a blueprint for shifting the energy base of human civilization life. The book charts his futile flight from home to escape hunger, out of fossil fuels. in search of work as a teenager around the country, only to face further exploitation. CONTENTS Foreword by M S Swaminathan / Preface / Part I: Where We Are Today / CONTENTS Elements of a Perfect Storm / A Desperate Search for Remedies / Blind Alleys Preface / A Note by the Translator / East Bengal, Partition and West Bengal and Red Herrings / Part II: What Can Save Us / Solar Thermal Revolution / / Dandakaranya Rehabilitation Project, Food Riots and Calcutta / I Run The Strange Neglect of Biomass / Transport Fuels Are the Place to Start / Away from Home / My Lone Travels across East and North India / On the Limitless Potential of Biomass / Completing the Energy ShiftHydrogen from Road for Five Years / Return to Kolkata / My Entry into the Naxal Movement Sunlight / Part III: The Market Economy Is Not a Friend / The Inertia of the / To Dandakaranya and Back to a Changed Kolkata / Life on and around the Market Economy / Where the World Went Wrong / Backlash: Attack on Climate Railway Station / A Bomb Explodes in Barddhaman / Into Jail and into the Science / Part IV: Gateway to a Better World / How the Sun Will Change Our World of Letters / A Rickshaw-wallah’s Meeting with Mahasweta Devi / A Girl World / Catch Up: India as a Case Study / Retreat from War Index / Index from the Past / Marichjhap / To Dandakaranya, Dalli and Bastar / Chhatisgarh, 2017 • 308 pages • Paperback (9789386602992) • `495.00 Mukti Morcha and Shankar Guha Neogi / After Shankar Guha Neogi / Epilogue / Notes / Index SAGE SAMYA 2018 • 384 pages • Paperback • 9789381345139 • ` 550.00 ABOUT THE AUTHOR

Prem Shankar Jha is an independent columnist, Now Available in Paperback Also available in Hindi a prolific author, and a former information adviser, Prime Minister’s Office (India). He has written PURDAH TO PICCADILLY extensively on alternate fuel sources and has served in the energy panel of the World Commission on A Muslim Woman’s Struggle for Environment and Development. Identity Zarina Bhatty Former President of the Indian Association for Women’s Studies (IAWS), New Delhi Tracing the life of Zarina Bhatty, a Muslim woman born and brought up in pre-Partition India, this memoir narrates the experiences of a woman who strove to break out of the stereotypical roles imposed by the society of her times. It chronicles her life over 80 years, Get to know more about SAGE, portraying the political and social conditions of undivided and post-Independence India. Zarina’s story is a story of grit, perseverance and determination to battle against be invited to SAGE events, all odds —a story that was waiting to be told. get on our mailing list! CONTENTS Preface / The Background / Introducing the Family / Ancestral Homes / School and Burka / Exposure to the Freedom Movement / India to England / Ups and Downs / Experiencing the Communist Regime / Return to India / Destiny Plays Write to a Hand / Awakening to Feminism / Joining USAID / Women’s Movement in [email protected] India / And Life Goes On / Afterword SAGE SELECT 2018 • 220 pages • Paperback (9789352806652) • `395.00

25 Non-fiction

BLACKBL COFFEE IN A CRIMINALCR LOVE? COCONUT SHELL Queer Theory, Culture, and Politics in India Caste as Lived Experience R Raj Rao Head, Department Edited by Perumal Murugan of English, Savitribai Phule Professor, Presidency College, Pune University Chennai Translated by C S Lakshmi India’s first and only gay theorist Independent researcher in worth reading. Women’s Studies Hoshang Merchant, Poet and Former Professor, University Caste, as it is experienced in of Hyderabad, India everyday life, is the piandegrave;ce de randeacute;sistance of this book. Thirty- A courageous book that does not shy two voices narrate how from childhood away from contested territory and will to adulthood, caste intruded upon their lives—food, clothes, games, challenge our ideas of what it might mean to be ‘queer’. gait, love, marriage and every aspect of one’s existence including Ingrid Hotz-Davies, Professor, University of Tübingen, Germany death. Like the editor Perumal Murugan says, caste is like god, it is Criminal Love? takes up the challenge of studying the wide gamut omnipresent. The contributors write about the myriad ways in which of lived reality of the Indian queer, against the backdrop of a set of they have experienced caste. It may be in the form of forgoing certain theories. Written by a man who has been openly gay for the last 40 kinds of food, or eating food at secluded corners of a household, or years, this book picks up issues, concepts, and theories within the drinking tea out of a crushed plastic cup, or drinking black coffee in a realm of queer studies and dissects them against the day-to-day coconut shell or water poured from above into a cupped hand. Such experiences of Indian queers. Digging deep into his own experiences experiences may also take the form of forbidden streets, friends and those of the people with whom he has come into contact, Rao disapproved of and love denied. And when one leaves behind the highlights the sites of transgression within a seemingly monosexual fear of caste while living one’s life, there is still death to deal with. society and analyzes all the aspects of the struggle of being queer CONTENTS in a repressive atmosphere. Translator's Preface: Marked Bodies, Marked Minds / Introduction: The Buried Treasure I Found Perumal Murugan / A Relentless Voice N Arulmurugan / CONTENTS Caste in Folk Theatre K Anbazhagan / Discrimination M Ananthan / Of What Preface / Introduction by Thomas Waugh / I: Sex, Sexuality, Gender, and Use? N Ranjan / Only Son of the Family R Rajasekaran / The Ugly Face of Culture / II: Identities / III: Normativities / IV: Homosociality / V: Homophobia Caste P Rajeskannan / Of the Soil P Ezhilarasi / In Which Ganges Do We / VI: Lesbianism / VII: Perversion / VIII: Historiography / IX: The Politics of Bathe? T Kalaichelvan / Futile Whimpering K Kasimariyappan / Pollution Section 377, IPC / Bibliography / Index and Untouchability V Krishnan / Ugly Grin P Gunasekaran / A Kind of Pain P 2017 • 200 pages • Paperback (9789386446497) • `450.00 Kumaresan / A Wedding Feast with Mutton S Gopi / Empty Pride Govindaraj / The Deep Pain of Identity S Sathiskumar / Snatched Freedom and Life C Chandiran / Like Eating Faeces A Chinnadurai / Born of a Father, Born into a Caste P Suresh / Upper Caste Goddess C Sureshkumar / Non-Existent M Senthamarai / Dealing with Inability V Dharmalingam / Testimony M Natarajan / Keeping Friends P Nallusamy / Black Coffee in a Coconut Shell P Balasubramaniam / Acceptance or Rejection? R Prabhakar / Distancing ABOUT THE AUTHOR K Poonkothai / Everyday Moments Perumal Murugan / Excommunication R Mahendiran / Penalty P Muthusamy / Family of Snake Charmers R Venkatachalam / Stale Food M Venkatesan / Taking Life as It Comes R Raj Rao is a writer, poet, and teacher of literature M Venugopal and ‘one of India’s leading gay-rights activists’. His 2003 novel, The Boyfriend, is one of the first gay SAGE YODA PRESS 2017 • 252 pages • Paperback (9789352804979) • `595.00 novels to come from India. Rao was one of the first recipients of the newly established QuebecIndia awards. R. Raj Rao is the author of almost a dozen books of poetry, fiction, plays, biography, and criticism. His book, Whistling in the Dark: Twenty- one Queer Interviews, co-edited with Dibyajyoti RIGHT TO PASSAGE Sarama, was published by SAGE in 2009. He is former Professor and Head of the Department of Travels through India, Pakistan English at the Savitribai Phule Pune University. and Iran Zeeshan Khan Journalist, Dhaka Tribune, Dhaka In 2011, Zeeshan Khan decided to travel from his city Dhaka via India and Pakistan to Iran and on to Europe. This book traces his journey till he left the borders of Iran, a distance he completed in about 60 days. For Khan the journey was about travelling along a historical route steeped in cultures, languages, religions and races, all woven together as a single, indivisible whole. CONTENTS Prologue / I. MOHABHAROT / Full Chakra: Patna, Bodh Gaya / East is East: Rajgir, Nalanda, back to Patna / Golden Temples, Iron Walls: Delhi, Amritsar, Harmandir Sahib and the Sikhs, Wagah and entering Pakistan, back to Delhi / The Shoulders of Giants: Lahore, Taxila / Crosshairs across Worlds: Back in Lahore, Islamabad, Peshawar, Multan, Quetta / II IRANZAMIN / New Familiar Faces: Quetta Airport, Zahedan to Kerman, Rayen, Mashhad / Nothing in my Cloak but God: Neyshabur, Tus / Rise and Rise Again: Yazd, Esfahan, Kashan / A Gate for All Nations: Shiraz, Takht-e Jamshid / Never Too Old: Ahvaz, Chogha Zanbil, Shush, Tehran, Tabriz SAGE YODA PRESS 2016 • 404 pages • Paperback (9789351508946) • `595.00

26 Non-fiction

Also available in Hindi DEMOCRACY IN DECLINE DEMONETISATION Rebuilding its Future A means to an End? Philip Kotler S C Johnson and Son Ramgopal Agarwala Chairman, Pahle Distinguished Professor International India Foundation, New Delhi Marketing, Kellogg School of Management, Northwestern University On 8 November 2016, India was caught unaware and shaken to its very roots! A fresh perspective at a moment Majority of the currency in circulation when new insights are sorely needed, had been stripped of its value. People Democracy in Decline will prompt were grappling with an entirely unfamiliar robust debate among scholars, situation— “demonetisation.” The practitioners, and engaged citizens. move unleashed a huge debate—the likes of which had never been seen— Daniel Diermeier, Dean, on television, in newspapers, and on Harris School of Public Policy, social media. Demonetisation was met The University of Chicago with extreme reactions and its results were multifaceted. Several In his latest call to arms, Philip Kotler passionately argues that months later, we are still questioning: Is it a disastrous blunder or a democracy is under grave threat. Too much money has entered leap forward? To answer these questions, a renowned economist politics, and its donors, often billionaires and corporations, now hold takes an incisive look at the events that led to demonetisation, the too much influence in favor of the 1%. Meanwhile, the voting system aftermath, and the implications. He sifts through many irrelevant is flawed, too few citizens are politically informed, and many don’t rants, a lot of politically motivated mud-slinging, and asks the most vote. At the same time, major political parties are unable to agree important question: What now, what next? on policies, Presidents are disempowered, and the real changes needed don’t occur. Kotler confronts this gloomy outlook positively CONTENTS with some potential solutions, as well as an invitation for you to get Foreword by Shyam Saran / Preface / Public Revulsion against Corruption involved in the democratic issues that impact your life. in India / Black Money: A Key Facilitator of Corruption / The Argumentative Indian Overreaches Himself / Shortfalls in Achieving the Main Objectives / CONTENTS Gains from Unexpected Directions / A Seven-point Programme to Achieve Foreword by Daniel Diermeier / Introduction: Challenges to Democracy a Corruption-mukt Bharat / Making India Number One Again / Annexure 1. in a Changing World / Why Democracy Isn’t Working Well in America or Q&A on Demonetisation / Annexure 2. The Speech of Prime Minister Modi on ElsewhereWhy Having Elections Isn’t Enough / Reforming ElectionsWhy Are 8 November 2016 on Demonetisation / Annexure 3. Demonetisation Episode Citizens Not Voting? / Reforming CongressWhy Does Congress Perform Shows Why Reserve Bank of India Cannot Be Independent / Bibliography Poorly? / Reforming the Executive BranchIs the President Too Powerful? / / Index Reforming the Federal Judiciary ProcessIs the Judiciary Shaping Legislation? 2017 • 224 pages • Paperback (9789386602138) • `425.00 / Reforming the Federal-States RelationshipAre the States Too Independent? / Reforming Political PartiesAre the Parties Too Rigid? / Reforming Foreign Policy MakingWho Should Make Foreign Policy? / Reforming Government ServiceAre Government Employees Efficient and Conscious That They Are ‘Public Servants’? / Leading with Vision and StatesmanshipWhat Will It Take to Restore Democracy? / Dealing with the Major Unresolved Government Policy Issues / Index ABOUT THE AUTHOR 2017 • 228 pages • Paperback (9789386446893) • `495.00 Originally priced at £60.00 (Hardback) and £18.99 (Paperback). Dr Ramgopal Agarwala is Chairman of Pahle India Sales rights restricted to South Asia only! Foundation, New Delhi. He was a Distinguished Fellow at the Research and Information System for Developing Countries, New Delhi, a think tank under the Ministry of External Affairs, Government of India.

ABOUT THE AUTHOR

Philip Kotler is the S. C. Johnson and Son Distinguished Professor International Marketing at the Kellogg School of Management, Northwestern REGISTER WITH US University. His most recent book, Confronting to keep yourself updated on new Capitalism: Real Solutions for a Troubled Economic System (2015) calls for both strong economic growth and upcoming titles or and a better sharing of the gains of economic happenings at SAGE. growth. Professor Kotler is the author of over 50 Follow these simple steps: books on markets and marketing. 1 Visit www.sagepub.in

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27 Non-fiction

KASHMIR UNRAVELLINGUNRAVELL THE Exposing the Myth behind the KASHMIR KNOT Narrative Aman M Hingorani Practices law in Khalid Bashir Ahmad the Supreme Court of India Former Civil Servant, Kashmir Administrative Services To unravel the Kashmir knot one must wade through a deep valley of questions The advent of Islam in medieval Kashmir armed with fresh material on the gave birth to a narrative that describes historical and political context of this forcible mass conversion of Hindus, perennial debate, together with novel eviction of local people and wanton legal analysis of the Kashmir issue. demolition of religious symbols. A Do the rules that created Pakistan make minority of Kashmiri Brahmans and J&K a part of India? their progeny who did not convert to Islam built and successfully perpetuated Is not the routing of the China–Pakistan this narrative over the centuries. Following the eruption of armed Economic Corridor through the territory of J&K illegal? insurgency in Kashmir and mass migration of Kashmiri Pandits in How did J&K become a ‘disputed territory’ in the first place? 1990, this community narrative has turned into the Indian mainstream The book explores these, and many more issues, to piece together view on Kashmiri Pandits. Kashmir: Exposing the Myth behind the a realistic solution to the Kashmir conundrum. Narrative challenges the existing narrative. It exposes many fallacies used to uphold this narrative and dissects the work of historians that CONTENTS has sustained ahistorical perceptions over a long period of time. By Foreword by Upendra Baxi / Introduction / The Indian Subcontinent under the linking history to the present, the book facilitates an understanding British Colonial Rule / Moving towards Partitioning the Indian Subcontinent of the situation today. / Partition / Princely Indian States and Kashmir / Reference to the People / Britain, Kashmir and Reference to the United Nations / United Nations and CONTENTS the Reference / Territorial Status Quo / Kashmir and the United Nations / Prologue / Aborigines / Mind’s Eye / Malice / Power / Blood / Agitation / Inadequacies of the Current Proposals to Resolve the Kashmir Issue / The Migration / Homeland / Media / Epilogue / Glossary / Bibliography / Index Way Forward / Approaching the International Court of Justice / The Article 370 Debate / Grappling with the Ground Realities / Doctrinal Bankruptcy towards 2017 • 412 pages • Paperback (9789386062802) • `595.00 Conflict Resolution / Epilogue 2016 • 528 pages • Paperback (9789386602817) • `695.00

ABOUT THE AUTHOR ABOUT THE AUTHOR

Khalid Bashir Ahmad is an author, poet and a Aman M Hingorani is a lawyer and mediator in former Kashmir Administrative Services (KAS) the Supreme Court of India and the High Court of officer. He has served the State Administration Delhi. Dr Hingorani has also acted as an arbitrator as Director Information and Public Relations and as adjunct faculty to teach law students and run and Secretary, J&K Academy of Art, Culture and training courses for judicial officers, lawyers and law Languages, besides heading the departments of teachers. He has taught in programmes at several Libraries and Research, and Archives, Archaeology institutions in India (including National Judicial and Museums. His book Jhelum: The River Through Academy, Bhopal; Campus Law Centre, University My Backyard has added the Jhelum Factor to the of Delhi; Indian Law Institute, New Delhi) and abroad history of Kashmir. His two works in Urdu poetry and (including Keble College, University of Oxford, UK; prose have won the highest State literary award in Law School, Warwick University, UK; South Asian 1984 and 2010. Institute of Advanced Legal and Human Rights Studies, Dhaka, Bangladesh). Dr Hingorani has been invited to address national and international audiences, including various stakeholders, on the Kashmir issue.

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28 Non-fiction

Also available in Hindi & Marathi WHISPERS OF WAR THE BOSE BROTHERS ANDD An Afghan Freedom Fighter’s INDIAN INDEPENDENCE Account of the Soviet Invasion An Insider’s Account Masood Khalili Current Ambassador of Afghanistan to Spain Madhuri Bose Human Rights Advocate and Writer Masood Khalili’s voice is at once soothing and disturbing melt(s) your [The book] is a source for future heart, bring(s) tears to your eyes and historians in search of material reminds us of what life has to give, as it relies heavily on information especially when all seems lost. generated by various family members; especially the first-hand Kathy Gannon, Head, Associated Press (attacked and wounded accounts of Amiya Nath Bose while reporting from Afghanistan) (nephew of Subhas Chandra Bose). The book is the real-life tale of a young political leader, Masood The Sunday Tribune Khalili (son of Ustad Khalilullah Khalili, the great Afghan poet) who This book chronicles the roles of Sarat and Subhas Chandra Bose motivated his people and led them in their fight against the ‘Red in the Indian freedom struggle. It draws from first-hand accounts of Army’. In letters to his beloved wife Sohaillah, he writes of his journey Amiya Nath Bose who was close to them as family, political ally and through the Himalayan range, sharing the tales of pain, despair, and also was a confidant and trusted envoy.The book takes us through despondence of his countrymen and women. The book is an account the turbulent political arena of India in the 1920s and unravels the of the search for ever-elusive peace in a country ravaged by war, that politics of the Indian Nationalist Movement as experienced by Sarat changed the landscape of the country and the fabric of its society. and Subhash Chandra Bose. CONTENTS CONTENTS Foreword by Gary C Schroen / Note from the Translator / Introduction / First Foreword by Rajmohan Gandhi / Introduction / The Bose Brothers and ‘Ami’ Steps, Long Journey Ahead / No Journey Goes as Planned on the Way at / The Road to Mandalay / Swaraj Beckons, Swaraj Denied / Bose Brothers Last / Home Is HomeNooristan Awaits / Eagles Soar Higher / Grandfather’s and Gandhi: Parting of the Ways / Partition: A Bitter Pill / A Free and United CastleKantiwa, Heart of Nooristan / King of the PassesKantiwa Pass / Bengal / Epilogue / Glossary / Index Goodbye NooristanWelcome Panjshir / A King’s Wrath, Tears in Herat, and 2015 • 296 pages • Hardback (9789351503972) • `750.00 a Royal Wedding / Crossing the Hindu Kush RangeWheel of the Sky / Poor Jeep, Poor Donkey, Poor Surgery / Little Saleha: Onward to the Commander / Commander Massoud / Battle Preparations / Celebration before the Battle / Battle of the Garrison / Onward to Badakhshan, Cradle of Old Culture / Afghan Steel Factory / Back on Rocky TrackVillage Justice / Exorcism, Sufis, Also available in Bengali and a Royal Hunt / Yellow Pass: A Lonely Climber / Back to Nooristan and Unacceptable Love / Back to Kantiwa / The Killer Kunar River / Epilogue / Index UNTRANQUIL 2017 • 300 pages • Paperback (9789386062772) • `495.00 RECOLLECTIONS The Years of Fulfilment Rehman Sobhan Centre for Policy ABOUT THE AUTHOR Dialogue, Dhaka A balanced yet rich description Masood Khalili is the current ambassador of of the politics that led up to the Afghanistan to Spain and former ambassador to genocidecapturing in riveting detail many other countries. He is the son of a renowned the political, social and human drama Afghan poet, Khalilullah Khalili. He is respected of the birth of Bangladesh. both in his country and internationally as an honest, patriotic, and elder statesman, as well as a political The Hindu leader. Untranquil Recollections is a memoir of Rehman Sobhan, a prominent economist and public intellectual who played an active role in the Bangladeshi national movement of the 1960s. It is a narration of events by the author who lived through extraordinary phases in the histories of India, Pakistan and Bangladesh and the impact they had on him. His story relates to the life and perspectives of an individual born into a family of relative privilege and educated at elite schools. Later on, his life moved on to a different trajectory from its intended path and he eventually came to be involved in the political struggles that culminated in the emergence of an independent Bangladesh. CONTENTS Preface / Families Inherited and Chosen / Growing Up in Calcutta / Darjeeling: School Days in the Shadows of Kanchenjunga / Lahore: Coming of Age among the Chiefs / London: Imagined Realities / Cambridge: The Transformative Years / Dhaka: Life and Times / Dhaka: Adventures in the Private Sector / Dhaka University: Teaching Economics and Learning to Be a Teacher / Dhaka: Personal Encounters of the Close Kind / Exposures to Political Activism at Dhaka University / From Political Economy to Politician Economist / Engagement with the National Struggle / Fulfilment: Witness to the Birth of a Nation / Fulfilment: From Politician Economist to Political Combatant in the Liberation War / Fulfilment: Envoy Extraordinaire / Fulfilment: The Liberation of Bangladesh / Annexure / Index 2015 • 486 pages • Hardback (9789351503217) • `1250.00 Paperback (9789351509868) • `450.00

29 Non-fiction

CYBER CRIMES AGAINST A BIRTH THAT CHANGED WOMEN IN INDIA A NATION Debarati Halder Managing Director, A New Model of Care and Centre for Cyber Victim Counselling Inclusion and K Jaishankar Professor and Head, Department of Criminology, Mithu Alur Founder and Chairperson, Raksha Shakti University (Police ADAPT ( formerly The Spastics Society and Internal Security University), of India) Ahmedabad, Gujarat This research examines a new holistic The book reveals loopholes in the approach of care for persons with present laws and policies of the Indian cerebral palsy and their families, judicial system, and what can be done to developed by The Spastics Society of ensure safety in cyberspace. The book is India (now ADAPT). The focus is on a a signi ficant contribution to socio-legal new psycho-social model that combines research on online crimes targeting teenage girls and women. It education, treatment and socio-emotional development in social shows how they become soft targets of trolling, online grooming, rather than in hospital settings, making inclusive education in privacy infringement, bullying, pornography, sexual defamation, regular schools possible. The author also narrates her experience morphing, spoofing and so on. The authors address various raging as a mother, care-giver and professional, and the role of family debates in the country such as how women can be protected from support. Based on 40 years’ work, the book provides an example of cybercrimes; what steps can be taken as prevention and as recourse compassionate and effective care as well as its scalability. to legal aid and how useful and accessible cyber laws are. The book provides detailed answers to a wide array of questions that bother CONTENTS scholars and charts a way forward. Foreword by Dr Samiran Nundy / Foreword by Dr Farokh Udwadia / Preface / Executive Summary / The First Birth: Malini Chib / The Second Birth: The CONTENTS Spastics Society of India / Contextual Analyses: Cerebral Palsy / Domain I. Education / Domain II. Treatment and Rehabilitation Unit / a. Parents in Foreword / Preface / Introduction / Freedom of Speech and Expression in Partnerships / b. Manpower Training: Therapists / c. Aids and Appliances / the Cyber Space / Trolling and Gender Bullying / Online Grooming / Privacy Domain III. Child and Parents in Partnership / Domain IV. Training / Domain Infringement / Online Sexual Offences / Right to be Forgotten: Liability of the V. Capacity Building in the Community / Domain VI. Work Training Unit and Service Providers / Procedural Practices for Investigation, Prosecution, Arrest the Skills Development Centre / People Behind the Scenes / Domain VII. (i) and Detention / Combating of the Offences / Glossary / Annexure / Index Expansion of Services on the National Level: From Schools to Institution 2016 • 272 pages • Hardback (9789385985775) • `795.00 Building / (ii) Expansion of Services on the International Level / a. International Collaborations / b. International Course: Community Initiatives in Inclusion (CII) / (iii) Economics and Sustainability / People Behind the Scenes / Domain VIII. Research and Transformation of Ideology: A Shift from Special Education to Inclusive Education / a. Special Schools versus Inclusive Schools / b. Research: Invisible Children: A Study of Policy Exclusion (1993–99) / c. Developing Sustainable Educational Inclusive Policy and Practice: UK, South Africa, Brazil and IndiaAn International Research StudyUNESCO Project (2000) / d. The National Resource Centre for Inclusion (NRCI), an Indo- SAGE India offers special discounts Canadian Project (1999–2004) / e. Developing Inclusive Education Practice in Early Childhood in Mumbai: The Whole Community ApproachUNICEF/SSI on purchase of books in bulk. Project (2001) / f. Developing Rural ServicesMithu Alur Foundation (MAF) 2009 / g. Developing a Sustainable District Model: Shiksha Sankalp (2010–13) / h. Developing a Code of Practice for Inclusive Education: Culturally Appropriate Policy and Practice (CAPP) / Domain IX. Policy and Macro-level Change: For orders and enquiries, write to us at Legislation and Policy / a. Moving from Charity to Rights: ADAPT Rights Group (ARG) / b. Workshops, Seminars and Conferences / c. Engaging with Marketing Department Government: Striving to Make India a Disability-friendly Country / d. Media Coverage / Domain X. Results and Outcome and the Way Forward / a. The SAGE Publications India Pvt Ltd Impact: Overcoming Adversity Some Stories / b. Results and Outcome / c. Reflections, Discussion and the Way Forward / d. Ideology and Philosophy / B1/ I-1, Mohan Cooperative Annexure I / Annexure II / Bibliography / Index Industrial Area Mathura Road, 2016 • 308 pages • Paperback (9789386062215) • `725.00 Post Bag 7, New Delhi 110 044, India E-mail us at [email protected]

30 INDEX

Contents Dawn of the Solar Age...... 25 Declaring Breakdowns ...... 10 1-100 Democracy in Decline ...... 27 10 Commandments for Family Business, The ...... 14 Demonetisation ...... 27 Dua, Sameer ...... 10 A Dutta, Prashun ...... 1 Aaker on Branding ...... 18 Aaker, David ...... 18 E Acrobatics of Change ...... 23 Emotional Intelligence at Work ...... 11 ‘Ad’apting to Markets ...... 16 Essential Book of Corporate Governance, The ...... 7 Agarwal, Anurag K ...... 5 F Agarwala, Ramgopal ...... 27 Failure to Millionaire...... 14 Ahmad, Khalid Bashir ...... 28 Forward-Looking Manager in a VUCA World, The ...... 2 Alur, Mithu ...... 30 Fractal Organization, The ...... 7 Are you a Tiger, a Cat or a Dinosaur?...... 3 From Start-Up to Global Success ...... 13 Awasthy, Richa...... 5 Future of Branding, The ...... 18 B G Bajpai, G N ...... 7 Garelli, Stephane ...... 3 Bakshi, Col Vikram ...... 12 George, Linda Conway Correll ...... 16 Banerjee, Arindam ...... 2 Global Game Change ...... 14 Banerjee, Robin ...... 7 GST and Its Aftermath ...... 24 Banerjee, Tanushri ...... 2 Gupta, Rajen K ...... 5 Bhandarker, Asha ...... 11 Bhattacharjee, Govind ...... 24 H Bhattacharjee, Subhomoy ...... 24 Halder, Debarati ...... 30 Bhattacharya, Debasis ...... 24 Handbook of Competency Mapping, The ...... 8 Bhattacharyya, Dipak Kumar ...... 10 Hazarika, Anjali ...... 1 Bhatty, Zarina ...... 25 Hingorani, Aman M ...... 28 Birth That Changed a Nation, A ...... 30 How India Lost Her Freedom ...... 24 Black Coffee in a Coconut Shell ...... 26 HRD, OD, and Institution Building ...... 9 Body Language ...... 23 Huawei ...... 13 Bose Brothers and Indian Independence, The ...... 29 Human Drama Inc...... 11 Bose, Madhuri ...... 29 Byapari, Manoranjan ...... 25 I Impatient Manager, The ...... 4 C Indestructible Brand, The ...... 17 Chanda, Pradip ...... 6 India’s Coal Story ...... 24 Chaudhry, Ravi ...... 12 Indian Media Business, The ...... 23 Connected or Disconnected ...... 10 Interrogating My Chandal Life ...... 25 Contracts and Arbitration for Managers ...... 5 Creative Aerobics ...... 16 J Cremer, David De ...... 13 Jaishankar, K ...... 30 Chunbo, Wu ...... 13 Jha, Prem Shankar ...... 25 Criminal Love? ...... 26 Joshi, Atul ...... 15 Cyber Crimes against Women in India ...... 30 K D Kalive, Prameela ...... 13 Dare to Lead ...... 23 Kashmir ...... 28 Darmell, Micke ...... 10 Khalili, Masood ...... 29 Rampal, Kapil ...... 10 Khan, Zeeshan ...... 26

31 Khandelwal, Anil K ...... 9, 23 Rise Like a Phoenix ...... 6 Kharas, Hushidar ...... 17 Rise of Rural Consumers in Developing Countries ...... 15 Khwaja, R H ...... 23 S Kirpal, Avinash ...... 14 Sanghi, Seema ...... 8 Kohli-Khandekar, Vanita ...... 23 Sarin, Sharad ...... 17 Kotler, Philip ...... 27 Sarkar, Sumit ...... 6 L Sengupta, Debashish ...... 8 Lakshmi, C S ...... 26 Seshadri, D V R ...... 2 Leadership Odyssey, The ...... 11 Sharma, Venke ...... 17 Lean Customer Engagement ...... 15 Siddiqui, Moid ...... 23 Lewis, Hedwig ...... 23 Singh, Dalip ...... 11 Life of Y, The ...... 8 Singh, Kuldeep ...... 9 Singh, Pritam ...... 11 M Sleeping Tigers, The ...... 6 Magnetic Organization, The ...... 10 Smartonomics ...... 2 Mahajan, Gautam ...... 5 Sobhan, Rehman ...... 29 Mahajan, Vijay ...... 15 Som, Rana ...... 6 Maital, Shlomo ...... 2 Soundararajan, Ramesh ...... 9 Malik, Pravir ...... 7 Srinivas C, Sunitha ...... 16 Manager to CEO ...... 4 Srivastava, Rajendra K ...... 18 Mitra, Indranil ...... 8 Strategic Brand Management for B2B Markets ...... 17 Mittra, Sid ...... 13 Sunderlal, Pandit ...... 24 Mohla, Neeta ...... 11 Systems Thinking for Effective Managers ...... 1 Mukherjee, Sipra ...... 25 Murugan, Perumal ...... 26 T Tao, Tian ...... 13 N Thomas, Gregory M ...... 18 Naisbitt, Doris ...... 14 To Bee or Not to Bee ...... 13 Naisbitt, John ...... 14 Natarajan, Ganesh ...... 13 U Navigating the Maze ...... 4 Unravelling the Kashmir Knot ...... 28 Niyogi, Shil ...... 15 Untranquil Recollections ...... 29 O V Out-think! ...... 6 Value Creation ...... 5 Vieira, Walter ...... 4 P Performance Management ...... 9 W Purdah to Picaddilly ...... 25 Wakhlu, Bharat...... 4 Wakhlu, Savita Bhan ...... 4 Q Walk the Talk ...... 1 Qualitative Research in Management...... 5 Weaving Analytics for Effective Decision Making ...... 2 Quest for Exceptional Leadership ...... 12 Whispers of War ...... 29 R Who Cheats and How? ...... 7 Raghava, Sivadas ...... 14 Winning a Billion Consumers ...... 15 Rai, Snigdha ...... 11 Winning Hearts and Minds ...... 8 Ramachandran, Kavil ...... 14 Winning on HR Analytics ...... 9 Rao, R Raj ...... 26 Womentrepreneurs ...... 14 Rao, T V ...... 9 Y Right to Passage ...... 26 Yagnik, Arpan ...... 16

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research on family enterprise trust at home and abroad, we can find that there are two paths. One is to analyze the [V`V\YKVJ\TLU[ trust of family enterprise by using the construct of the trust structure in the west and the other is that we are trying to construct trust structure to local Chinese explanation. At present, research on the trust of Chinese family enterprise still use the former analysis path and framework, and the latter supplied and amend the former’s judgment, they did not form their own independent thinking logic. (JVTWSL[L SHUN\HNLMVYTH[HUKV]LYOH\SPUNVM

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The Rrelationship of between trust and organizational behaviour has always been received the attention of scholars., aAn overview of research on the role that trust plays in family enterprises in home China and abroadin other countries, we can find reveals that there are two paths approaches through which the trust factor can be analyzed:. Oone is to analyze the trust of family enterprise >LMP_NYHTTH[PJHS by using based on the construct of HUKZWLSSPUNLYYVYZHZ the trust structure in the wWest and the other is that we are trying to construct through the ^LSSHZPUJVUZPZ[LUJ` interpretation of trust structure to local Chinese explanation traditional values. At present, Most of the current research studies PUZ[`SL on the trust of Chinese family enterprises are being done still use the former analysis path and following the Western framework, and while the latter local supplied and explanations are used only for amend ing- the former’s judgements,. they Scholars doid not rarely followrm their own independent thinking logic. 0TWYV]L

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