February 13, 2012
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2 3 MONDAY 21 OCTOBER 2013 BOOKWORM nder Bower, McKinsey had Meet the author MANISH SABHARWAL | CHAIRMAN | TEAMLEASE SERVICES THE STRATEGIST TOP FIVE a small, idiosyncratic lead- Focus on the long Uership structure. He man- Mckinsey “Consulting has THINKING IN NEW BOXES:FIVE aged the firm with a kitchen cabi- opened its ESSENTIAL STEPS TO SPARK THE net of three or four people at most. London office always been on the term, not on NEXT BIG IDEA Lee Walton expanded that, creat- in 1959. On your verge of disruption” * Published by Random House ing a shareholders committee of left is a 1963 Price: $20 quick returns * some forty-five members. Daniel newspaper “Temporary staffing can * Creativity requires a company to doubt its current boxes and eventually brought more than a hundred part- cutting from The Strategist brings to you the rules of designing replace them with new ones. In an ners into firm management deci- The London ever-changing environment, no idea sions, a power-sharing arrange- Times advertiser-funded programmes is good forever ment that enabled the firm to acknowledging WORD OF MOUSE become a global force. What Daniel that the ROHIT NAUTIYAL proved was that McKinsey could company is well variabilise fixed costs” MARC OSTROFSKY * Published by Simon & Schuster evolve. In the Bower era, the firm established in aris-based IT services company Capgemini suffered from Price: ~599 rode the wave of growing demand the UK an identity crisis which could have been detrimental to its * DUFF MCDONALD The gap between temporary and permanent workers will disappear as regulations evolve, * How to benefit personally and for basic organizational consult- Pgrowth in India. For some reason, IT professionals saw the professionally from the incredible ing, first in the United States and CONTRIBUTING company more as a BPO than a consulting and professional ser- changes taking place in the then in Europe. The next four EDITOR, FORTUNE & Sabharwal tells Rajarshi Bhattacharjee vices technology player. When this came in the way of attract- digital world THE NEW YORK managing directors had to contend OBSERVER ing talent, Capgemini decided to take action. Now a marketer FIND A SPONSOR: THE NEW WAY TO with a stagnation of demand and Companies across the world are gearing may jump to the conclusion that a corporate campaign is all you FAST-TRACK YOUR CAREER the internal complications that BOOK EXTRACT up to create virtual talent pools in order need to fix the problem. But the real solution was found in By Sylvia Ann Hewlett ensued. To find new opportunities McKinsey’s ability to bring in fact- to keep pace with the unpredictable Capgemini Super Techies Show, an advertiser-funded pro- * Published by Harvard Business for McKinsey, Daniel shifted the based analytical inquiry to the business and economic scenario. Where gramme (AFP) which was launched on ET Now last year. The Review press Team player focus of the firm to ‘knowledge.’ problems of big businesses makes do white-collar temporary (temp) reality show was a hunt for India’s top IT professional. * Price ~595 > This is a critical concept, and it relevant even today, McDonald workers come into this picture? Manish Sabharwal graduated from the The broad idea of AFP has been around for many years now. * While a mentor can give you advice Shriram College in Delhi and has an MBA about how to get ahead, a sponsor one that took a while for McKinsey tells Ankita Rai In the relentless march of technology for AFP can be described as any means by which an advertiser from The Wharton School, University of has power and uses it to get you a old-timers to absorb and get used The strategy experts talent (e-mail, video conference, con call, can have a deeper relationship with, say, a television programme Pennsylvania. He joined the Nagarjuna great assignment to. They were accustomed to work- You have built a convincing VPNs, the internet etc) all talent pools are beyond traditional media activity. While signing up for an AFP, Group in Hyderabad in 1990, and later ing with industrial firms that nev- case in the book on how, for practically virtual. Also, the increase in eco- the advertiser’s primary objective should be to create enter- SIMPLE: HOW TO CONQUER McKinsey is credited with bringing the discussion on strategy betterorforworse, co-founded the Pennar Group COMPLEXITY AND BRING CLARITY TO er needed to explain to their cus- nomic volatility means that the view of taining content for the target group. Since nobody is in for BUSINESS tomers what they ‘knew’ — they McKinsey became the employment has shifted from lifetime con- charity, the advertiser can hope that the success of its effort will > AND DAILY LIFE had a product, and the customer back into the organisational debate, says a new book quintessential American tract or to a taxicab relationship that is short, Sabharwal founded the View Group at rub off on the brand. Started in 1942 as a radio show, Gillette By Alan Siegel and Irene Etzkorn could choose to buy it or not. Some business of the 20th century. intimate and intense. This means that not Wharton and got $2 million to start a World of Sport was a great early example of an AFP. It was a show health insurance company. That * Published by Random House professional services firms — Westchester Country Club. Twenty We want to help our clients solve ing. The strategic revolution was What led to McKinsey’s only do they take a more dynamic view of that the target audience wanted — but it wasn’t about razors or Price ~499 morphed to pension fund * lawyers, for instance — have no three of McKinsey’s top strategy the problems they have, not the about looking outward, and success: naivety of American their current talent pool but are forced to shaving gels. The brand focused on bringing great content to its * How to focus on the main management, and then finally to need to explain themselves either. buffs sat around bouncing ideas problems we know how to solve. adding exhaustive competitive businesses in 1940s or take a global view of their future people sup- core target audience — men who love a variety of sports. product offering and resist the pension fund administration, before People know when they need a off each other. And even in a gath- We don’t want to be a solution in analysis to the simple data gath- McKinsey’s audacity? ply chain. White collar temporary workers In India, only a couple of brands have got the formula right. temptation to expand becoming an outsourcing company and complicate lawyer. But consultants have to, in ering of that much intellect, Tokyo search of a problem, and that’s ering that was the core of the GSO. I would say that it was the are an important part of this puzzle; they Currently in its eleventh season, MTV Hero Roadies is the longest that was bought out by Hewitt in 2002 essence, constantly make an argu- consultant Kenichi Ohmae stood what the four-box matrix was. Gluck’s paper laid out four audacity of both. American help companies handle peak loads while running AFP on Indian television. INSIDE THE BOX: WHY THE BEST ment for their own existence, out. At the end of the meeting, Foy That’s what the experience curve phases of a company’s evolution companies had shown the keeping the fixed costs manageable. The major viewership of the show BUSINESS INNOVATIONS ARE RIGHT > which by the mid-1970s McKinsey offered the group a scorecard: was. Sometimes they worked. And in strategic decision making. The audacity to build organisations of TeamLease Services, India’s first comes from the Hindi-speaking IN FRONT OF YOU temporary-employment company, was By Drew Boyd and Jacob Goldenberg had grown confused about. What “Lions 10, Christians 5, Ohmae 37.” sometimes they didn’t. first, financial planning, was essen- unprecedented scale and scope. When the economy takes a dip, markets. It is being simulcast in 35 born from India Life, Sabharwal’s first * Published by Hachette India exactly was its expertise, and how Years later, he sent Gluck a silver Gluck continued: “I said we tially old-school budgeting. The Once they had done so, however, temporary hiring in organisations goes countries and the format has been venture after his return from the US. In * Price ~499 could it convince the world to keep tray with that inscription. should forget about trying to do second, forecast-based planning, they were confronted with an up. But the slowdown reflects a different adapted for some Asian countries. his words, what worked for TeamLease * With inside-the-box thinking, buying more of this? Although he was one of the firm’s what BCG did. That we should tip considered a far larger number of equally unprecedented challenge, picture in the developed nations this All this did not happen by chance. In companies of any size can solve is the association with public policy. He After his election, Daniel made first champions of a strategy prac- our hat to them for what they factors affecting the company. The which was how to manage those time. How has the slowdown affected 2003 when Hero (Hero Honda then) problems before they develop has also served as the vice-chairman of a point of asking the firm’s tice, Ohmae became organisations effectively. That’s had just launched its sub-brand accomplished, and third, externally ori- temporary hiring in India? Icap India, a joint venture with Icap Plc partners what they thought famous for his later then get on and do ented planning, where McKinsey came in.