MEDIA KIT the Mykitchen Brand
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MEDIA KIT The MyKitchen brand MyKitchen is a magazine that seeks to inspire your inner chef. Budget-friendly, educational and jam-packed with recipes and added value, MyKitchen is an essential, collectable magazine and a must-read for everyone, from those who already love to cook to those looking for some new inspiration in the kitchen. Each issue is jam-packed with recipes that are easy, cost-efficient and sure to please the whole family, as well as challenging new dishes to master and treats for special occasions. There are also tips on healthy eating, how-tos on tricky cooking methods and news on the latest foodie trends and culinary events. 2019 VISION MyKitchen aims to become the authority in home cooking, becoming the most popular guide to South Africans looking for budget, easy and inspirational dishes. Finding creative ways for readers to save money and cook delicious dishes will remain the core focus. MERIT WINNER (2018) 53RD ANNUAL ONE OF THE SPD AWARDS THE CONTENT COUNCIL THE CONTENT COUNCIL (SOCIETY OF TOP 5 HIGHEST PEARL AWARD PEARL AWARD PUBLICATION CIRCULATING CONSUMER SILVER AWARD: SILVER AWARD: DESIGNERS) BEST COVER 2018 BEST COVER 2017 (THE WORLD’S BEST EDITORIAL MAGAZINES IN SA (INTERNATIONAL DESIGN AWARD) (INTERNATIONAL DESIGN AWARD) DESIGN COMPETITION) (ABC: Q4 2017) The MyKitchen fact sheet Pick n Pay, Spar, RETAIL CALENDAR Key pillars Shoprite/Checkers, ALLOCATION Budget | Home Cooking | Health The following issues of Exclusive Books, MyKitchen will be Educational | Local Food CNA, OK, Friendly available in retail: and Seven Eleven JULY 19 SEPTEMBER 19 THEMED ISSUES HAVE INCLUDED: outlets, and various NOVEMBER 19 Christmas, Easter, Back to School, Budget, service stations JANUARY 20 Ramadan, Comfort Food, Back to Basics, MARCH 20 SOLD AT *Retailers subject to change Vegetarian, Cheese Brand & Platforms PRINT WEBSITE SOCIAL 16 000 MEDIA MYKITCHENSA ABC MONTHLY FACEBOOK USERS 57 084 INSTAGRAM MYKITCHENSA 106 475 19 000 14 350 (APR-JUNE MONTHLY TWITTER 2019) PAGE VIEWS 3 143 @MYKITCHENSA Content opportunities Advertorial • Recipe development either by the MyKitchen team or supplied. • Created and photographed by the talented MyKitchen food editors. • Layout design alongside the look and feel of the magazine. ADVERTORIAL strap here 1 Pizza tradizionale MAKES 3 2 INGREDIENTS SINGLE 1 batch pizza dough 1 batch tomato base 500 g Galbani Mozzarella, for the PAGE grated pizza dough Stir together 1¾ cups warm METHOD water, 10 g instant dry 1. Preheat oven to 200°C. yeast and 1 tbsp sugar. In OR 2. Knock the pizza dough a separate bowl, add 5 cups DPS back, divide it into 3 balls 3 Pizza al taglio flour, 1 tbsp salt and ½ cup and allow to rest for 5 minutes. SERVES 8 olive oil. Add the yeast 3. Roll each ball out into a mixture and bring together U U 30 cm circle. Smear with the INGREDIENTS 5. Brush the remaining olive with your hands until a tomato base and top with 5 tbsp olive oil oil over the dough and scatter tantino tantino dough forms. Turn out on to S S grated Galbani Mozzarella. 1 batch pizza dough over the garlic. Season well a floured surface and knead akon akon Sprinkle with some origanum P P 2 garlic cloves, chopped with salt. for 5–10 minutes, until and olive oil. dri Pa dri Pa 500 g Galbani Fresh 6. Bake the base for 25–30 a a smooth and elastic. Place 4. Bake each pizza for about Mozzarella, torn minutes, until golden brown. in an oiled bowl and cover ching:ching: 10 minutes, until the crust U U ½ cup baby tomatoes, halved Allow to cool. loosely with cling film. to to rE rE is golden on the sides and Handful rocket 7. Top with Galbani Fresh ; ; Allow to rise in a warm the cheese is melted. Slice tra;tra; Mozzarella, baby tomatoes spot for 1 hour, until MS MS a a and serve immediately. d d METHOD and rocket. Slice and doubled in size. images.co.za images.co.za M M h h hloé hloé 1. Preheat oven to 220°C. serve immediately. homE-mAdE c c S: S: 1 hy: hy: TomATo bAsE P P Spread 1 tablespoon of the 2 Add 4 garlic cloves, 1 tin Pizza Napoletana olive oil over the bottom of trationtration MAKES 3 US US a large rectangular baking whole tomatoes, 2 tbsp ; Photogra; Photogra ill ill E E tray and place in the oven olive oil, 1 tsp balsamic nzi nzi E E 3 vinegar, 4 tsp salt, 1 tsp INGREDIENTS for 2 minutes. Remove from pizza dough images.co.za; images.co.za; the oven and set aside. 1 batch th Mackth Mack black pepper and 3 tsp M M h h 1 batch tomato base BE BE 2. Place the pizza dough on origanum to a food ry/ ry/ 500 g Galbani Fresh E E the hot tray and press out processor. Blend oll oll Mozzarella, sliced d d with your fingers until it until smooth. an an Handful basil E E evenly covers the whole tray. tant: S tant: S : Brad: Brad Botha & Eliza Botha & Eliza S S S S 3. Allow the dough to rise i i SS SS METHOD tant tant in the tray in a warm spot S S i i hy a hy a P P 1. Preheat oven to 200°C. SS SS for another hour, until 2. Divide the dough into 3 balls. doubled in size. StylingStyling a a On a lightly-floured surface, PhotograPhotogra 4. Reheat oven to 200°C. stretch each dough ball out to H form a 25 cm circle. Roll out ome with a floured rolling pin. 3. Divide the sauce between the pizza bases and spread evenly. Then top with the Galbani Fresh Mozzarella, the basil and a sprinkling of olive oil. Take our ultimate pizza masterclass and learn to 4. Bake the pizzas one at a time for 5–7 minutes each, until the slicemake three Italian classics with Galbani Mozzarella dough is cooked and the cheese recipes & styling KATE TURNER is melted. Slice and serve. photography JoThAm vAN ToNdER Galbani Advertorial.indd 16 2019/03/06 17:10 Galbani Advertorial.indd 17 2019/03/06 17:10 Content opportunities Editorial alignment • Ed’s Corner: Product review, inclusion of logo (optional), 50-100 words on what the company specialises in and their website • Competitions: Upfront exposure on our ever-popular competitions page Content opportunities Custom videos MYKITCHEN LIVE • Recipe videos produced by the MyKitchen food editors. • Videos posted on to the MyKitchen YouTube page, MyKitchen website, Facebook and Instagram pages. Special packages PACKAGE #1: The Continental 1 × full-page advertisement in MyKitchen magazine 1 × 300 × 250 digital advert on www.mykitchen.co.za (to run for 1 month) PACKAGE #2: 1 × blog post on www.mykitchen.co.za The Full English 1 × social media post on all MyKitchen social media platforms 1 × full-page advertisement in MyKitchen magazine R34.950 (ex VAT) 1 × 300 × 250 digital advert on www.mykitchen.co.za (to run for 1 month) 1 × social media post on all MyKitchen social media platforms 1 × recipe video produced by the MyKitchen team From R39.950 (ex VAT) – depending on video requirements) ADVERT ADVERTISING RATES SPECIFICATIONS Full colour Full page spread Full page R24 950 Half page R12 950 BLEED Inside back cover R29 950 5 mm all around (NB) Inside front cover R34 950 TRIM Outside back cover R39 950 260 mm (H) × 198 mm (W) Double page spread R44 950 TYPE Single-page advertorial R29 950 2019 240 mm (H) × 178 mm (W) Single-page recipe advertorial R29 950 Double page spread BLEED Discounts 5 mm all around (NB) 5% for 3 issues booked 10% for 6 issues booked TRIM 260 mm (H) × 396 mm (W) 15% for 9 issues booked 20% for 12 issues booked TYPE All rates exclude VAT. Full technical specifications will be provided by the HM Ad Traffic Department Print 240 mm (H) × 356 mm (W) ADVERT DIGITAL RATES SPECIFICATIONS ADVERTISING SALES ENQUIRIES Tutorial video From Wynand Cronje, 021 416 0141, [email protected] Rectangle banner ad R10 000 AD TRAFFIC CONTROLLER SIZE Social media post R1 600 Maggie Wasserfall, 021 416 0141, [email protected] 300 (width) × 250 (height) px (Facebook, Instagram, Twitter) Published by Highbury Media for The Foschini Group © Highbury Media (Pty) Ltd 2004/031056/07, ISSN 2409-1774, WE ACCEPT 36 Old Mill Street, Ndabeni JPEG, GIF, PNG, Third Party Tag Rectangle banner ad R5 000 Cape Town, 7405 SIZE No larger than 80 KB NB: Please ensure you include the URL link in Digital your email when sending your banner adverts. cooking with kids salted- made in SA honey popcorn Rosemary breeaad stii S cckkss n R12* o per serving ek er s o R11.50* u per serving p Soup emoji fruit 5. Preheat oven to 180°C and line a baking tray with 2. Remove from the heat and baking paper. stir in the salt and vanilla. C 6. On a lightly floured surface, 3. Pour over the popcorn and u roll out the dough to about 1 cm toss to coat evenly. Sprinkle r up bowlsWarming soups inspired by local thick. Use a cookie cutter to cut with more salt. r so M ied mince out rounds. 4. Store popcorn in a paper bag ar flavours, plus tons of snacks and 7. Arrange the cookies on the to keep it crisp. m sides to dunk and crunch and turn a tray. Insert a skewer into the it Child’s centre of each one. e Bake for 20 minutes, until & meal into a party.