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Ministry of Tourism, Arts and Culture Sarawak Ministry of Tourism, Arts and Culture Sarawak Business Opportunities in Sarawak Tourism & Sarawak-Malaysia My Second Home Mr Hii Chang Kee Permanent Secretary Ministry of Tourism, Arts and Culture Sarawak 12th November 2020 12.00pm Ministry of Tourism, Arts and Culture Sarawak 1. Sarawak performance 2. Measures to mitigate impact of COVID-19 3. STATOS SARAWAK 4. Industry development and Capacity Building 5. Events MORE TO 6. Enhancement of Sarawak-Malaysia My Second Home DISCOVER 7. Digital Tourism 8. Product Development 9. Way Forward 10. Q&A 02 Ministry of Tourism, Arts and Culture Sarawak SARAWAK PERFORMANCE 01 TOTAL 3.27 3.79 4.06 4.37 4.86 4.52 4.66 4.86 4.43 4.66 (‘000) 1.86 2.22 1.71 2.02 2.40 1.43 2.32 2.58 1.45 1.37 Sarawak International & Domestic Visitors Arrival 3.00 2.63 2.66 2.50 2.64 2010 – 2019 2.34 2.26 1.90 2.11 2.08 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 International Domestic Ministry of Tourism, Arts and Culture Sarawak TOTAL ARRIVALS FOREIGNER DOMESTIC (JAN – DEC 2019) 1.44% 11.30% 5.2% 2,082,444 2,579,975 4,662,419 Tourism Receipt RM 11.57 billion 2019 Ministry of Tourism, Arts and Culture Sarawak INTERNATIONAL DOMESTIC TOTAL ARRIVALS TOTAL RECEIPTS 359,922 814,170 1,174,092 RM2.82 Billion -68.80% -65.67% -78.81% -60.56% -68.80% -69.84% -63.03% Decreased Decreased Decreased Decreased -59.89% -56.90% -48.21% 3,763,006 -37.90% 3,366,922 -19.12% 2,915,819 2,577,689 4.75% 2,230,206 16.17% 1,797,634 1,472,221 1,174,092 1,155,754 1,078,117 1,117,843 1,033,961 961,256 930,956 914,224 904,143 730,944 697,822 419,776 361,334 Jan Jan-Feb Jan - Mar Jan - Apr Jan - May Jan - June Jan - July Jan - Aug Jan - Sept Jan - Oct 2019 2020 Ministry of Tourism, Arts and Culture Sarawak IMPACT OF COVID-19 ON SARAWAK Jan – October 2020 October 2020 Visitor Arrivals + 5.22% -68.80% -95.37% (4.66 million) 16.17% drop in Q3 2020 drop in October 2020 Revenue increase in January (1,174,092) (18,338) RM 11.57 2020 visitor arrivals billion 2019 January 2020 Source: Immigration Department of Sarawak 2020 Ministry of Tourism, Arts and Culture Sarawak Visitors Arrival To Sarawak By Month Visitors Arrival (January to October 2019 vs 2020) October 2019 vs October 2020 % change Month 2019 2020 2019/2020 -95.37% Jan 361,334 419,776 16.17% Feb 336,488 311,168 -7.52% Mar 420,021 173,199 -58.76 Apr 354,378 10,081 -97.16 -93.67% May 325,413 16,732 -94.86 396,084 Jun 432,572 30,300 -93.00 Jul 347,483 72,655 -79.09 -98.07% Aug 338,130 44,156 -86.94 242,721 Sep 451,103 77,687 -82.78 Oct 396,084 18,338 -95.37 153,363 18,338 15,371 Nov 412,939 2,967 Dec 486,474 International Domestic Total Total 4,662,419 1,174,092 2019 2020 FORECAST: TOTAL OF VISITORS ARRIVAL INTO SARAWAK (2018 – 2030) Target - Reduction of 60% (Annual Growth – 7.5%) Actual– 75 % drop and 4 years reduction of 69% recovery period (Jan – Oct 2020) 2021 – 2022 – 2023 – 2024 – 5.6% 17% 80% 80% Annual Growth – 7.5% growth growth growth growth Updated as of 10 Nov 2020 Ministry of Tourism, Arts and Culture Sarawak MEASURES TO MITIGATE IMPACT OF COVID-19 02 MEASURES TAKEN TO MITIGATE THE IMPACT OF COVID-19 POST COVID-19 RECOVERY PLAN THE 3R PHASE STRATEGY In the beginning of the Movement Control Order (MCO), Sarawak Tourism Board has outlined the 3 phases strategy to revive the tourism industry from the pandemic Covid-19 impact PHASE 1 PHASE 2 PHASE 3 REBUILDING & RELIEF RECOVERY COLLABORATION REDIALLING • SARAWAK PRODUCT • INTRASTATE CAMPAIGN • INTERSTATE CAMPAIGN EXPERIENCE • SARAWAK AMBASSADOR • VISITORS INCENTIVE • SARAWAK TOURISM ONLINE PROGRAMME PACKAGE ECOSYSTEM FUND • STRATEGIC PARTNERSHIP • MHHOLIDAYS JOINT COLLABORATION FUND CAMPAIGN “SIA SITOK SARAWAK” INTRA STATE TRAVEL TOUR CONSORTIUM PARTNERS PACKAGES BREAKDOWN 21 KUCHING 4 MIRI 17 KUCHING 1 SIBU 5 SIBU 8 MIRI SALES PERFORMANCE 3288 THE MOST NO OF PAX SALEABLE 585 PACKAGE Booking Period: Booking Period: Booking Period: PACKAGES SOLD KUCHING Now until 31 December 2020 Now until 31 December 2020 Now until 31 December 2020 Travel Period: Travel Period: RM 714,713 RIVER CRUISE Travel Period: Now until 31 March 2021 Now until 31 March 2021 Now until 31 March 2021 SALES SOURCE : STF (Mid July – 10 Nov 2020) Ministry of Tourism, Arts and Culture Sarawak VISITORS INCENTIVES PACKAGE (VIP) The Visitors Incentive Package (VIP) incentive is an incentive measure to support the revival of tourism in Sarawak post Covid-19. It is an incentive created to provide Sarawak travel agencies to support its tourist arrivals (domestic (inter-state & intra-state)/international). DURATION 1st July 2020 until 31st December 2020 WHO CAN APPLY? MUST be a Sarawak Inbound tour operators with a registered trade company and licensed by Ministry of Tourism, Arts and Culture Malaysia (MOTAC) PACKAGES FIRST TWO (2) PAX ADDITIONAL 3D/2N TOUR PACKAGE RM 30.00 RM 20.00 PER PAX 4D/3N TOUR PACKAGE RM 40.00 RM 25.00 PER PAX Ministry of Tourism, Arts and Culture Sarawak SARAWAK Ministry of Tourism, Arts and Culture Sarawak Ministry of Tourism, Arts and Culture Sarawak SARAWAK TRADE AND TOURISM OFFICE SINGAPORE (STATOS) 02 INVESTMENT AND BUSINESS OPPORTUNITIES TOURISM • STATOS aims to bring in investors to develop our tourism products • Joint venture with our locals • MTAC & STATOS are here to facilitate • S-MM2H for Singaporeans is potential INVESTMENT AND BUSINESS OPPORTUNITIES AGRICULTURE & AQUACULTURE • Bring in foreign investors & JV • Bring in new technologies & skills • Aim for export • Turn into tourism products HOW STATOS CAN ASSIST FOR SARAWAK EXPORTERS Share with us the information of your products or services and find out how Utilize our meeting rooms and use we can assist you in establishing links this opportunity to display your with potential importers or investors. products at the gallery. STEP 1 STEP 2 STEP 3 Take advantage of our regular in-house product update sessions (or webinars) to expand your network. STEP 5 If your company is just starting out, you may attend one of our “Industry Outreach Programs” 2021 to learn how best to bring your products to export readiness. STEP 4 STEP 6 Consider joining one of our Study the available market upcoming Singapore Business analysis and research Exchange Sessions. publications we offer. HOW STATOS CAN ASSIST FOR SARAWAK TOURISM INDUSTRY PLAYERS STATOS will liaise with the industry via Sarawak Tourism Board and Business Events Sarawak (Sarawak Ensure we have your company’s Convention Bureau) for areas of collaboration for profile in our database. tourism and business events. STEP 1 STEP 2 STEP 3 Find out how we can assist you in establishing links with Singapore agencies and access our Singapore market brief. PROMOTION ASSISTANCE SCHEME BY STATOS (PASS) – COMING END OF NOV 2020 • Support joint marketing campaigns for Sarawak exporters. • The scheme provides ‘matching grants’ on a reimbursement basis to help export-ready companies. • It cover costs incurred in strategic branding, promotion and marketing of their products in Singapore. • The scheme can claim up to SGD10,000 per company per year. Ministry of Tourism, Arts and Culture Sarawak INDUSTRY DEVELOPMENT AND CAPACITY BUILDING 02 Digital related marketing Product Updates courses Frontliners Upskilling Courses Community based tourism MTAC’s Investment To Upskilling And Handicraft Skills Continuous Capacity Business Training Building Events Digital Education Campus (TriBE Digital Campus) E-Pelancongan Courses – Tourism Awareness, Responsible Tourism, Online Ecosystem Business Events and Funding Sarawak Tourism Ambassador Regional Specific Community Tourist Guide Localise Eco- (RSTG) courses in Host course Kuching, Miri and Sibu Ministry of Tourism, Arts and Culture Sarawak BESARAWAK INDUSTRY DEVELOPMENT, CAPACITY BUILDING, BUSINESS LEAD GENERATION AND CONVERSION Capacity Building Business Lead Generation & Conversion www.tribedigitalcampus.com Ministry of Tourism, Arts and Culture Sarawak SARAWAK TOURISM ONLINE ECOSYSTEM FUND (STOEF) Funding allocated by Sarawak Tourism Board as a catalytic programme to expand Sarawak Tourism’s Digital footprint, in collaboration with Sarawak industry partners. LAUNCHED DATE WHAT ARE THE CATEGORIES? 22nd June 2020 Each tour operator can select ONE (1) category not exceeding RM5,000.00. • Website Development DURATION • Booking Engine 1st July to 31st December 2020 • Digital Advertising • Content Production WHO CAN APPLY? Sarawak Inbound tour operators with a registered trade company and licensed by Ministry of Tourism, Arts and Culture Malaysia (MOTAC) Ministry of Tourism, Arts and Culture Sarawak SARAWAK AMBASSADORS PROGRAM (SAP) GRAB MALAYSIA (26 OCT 2020) PANDei @ PUSTAKA NEGERI SARAWAK (5 NOV 2020) Joint collaboration with Grab Malaysia, PUSTAKA and STB on an E-Learning modules on Tourism Products and Responsible Tourism Awareness under the Sarawak Ambassadors Programme for e-hailing drivers and local community at large. Ministry of Tourism, Arts and Culture Sarawak E-Pelancongan Courses – Tourism Awareness HANDICRAFT SKILLS TRAINING Ministry of Tourism, Arts and Culture Sarawak SARAWAK PRODUCT UPDATE Ministry of Tourism, Arts and Culture Sarawak Ministry of Tourism, Arts and Culture Sarawak EVENTS & FESTIVALS 02 2020 EVENTS 10 Oct 2020 Kuching Old Bazaar Cultural Mapping 1 Oct 2020 Beccari Discovery Trail 25 Jul 2020 24 – 25 Oct 2020 New Year Countdown 31 Dec 2020 Anugerah Seniman Muzik Sarawak 4 Nov 2020 1 – 3 Nov 2020 Sarawak Music & Fashion Galore 28 Nov 2020 Ministry of Tourism, Arts and Culture Sarawak Ministry of Tourism, Arts and Culture Sarawak ENHANCEMENT OF SARAWAK MY SECOND HOME PROGRAMME (S-MM2H) 02 .
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