annual report 2oo8–2oo9

4o years illustration art

1 president’s letter

After the fabulous recognition and its citizens. Following inspiring speeches achievements of 2008, including the from other elected officials, Laurie receipt of the National Humanities Norton Moffatt honored the vision and Medal at the White House, I really tenacity of our Founding Trustees (all anticipated a “breather” of sorts in women), who represent both our proud 2009. Fortunately, as has become heritage and great potential. From Corner the tradition of House to New England Meeting House, Museum, new highs become the has assumed launching pad for new possibilities, its rightful position among our nation’s and 2009 was no exception! most visited cultural monuments.

2009 was indeed a watershed year The gathering of three generations for the Museum as we celebrated of the Rockwell family was a source our 40th anniversary. This milestone of great excitement for the Governor, captured in all its glory the hard work, our Founding Trustees, and all of us. We vision, and involvement of multiple were privileged to enjoy the sculptures generations of staff, benefactors, of Peter Rockwell, Rockwell’s youngest friends, and neighbors. son, which were prominently displayed across our bucolic campus and within Celebrating our 40th anniversary was our galleries. It was an evening to be not confined to our birthday gala on July remembered. 9th, but that gathering certainly was its epicenter. With hundreds of Museum american museums under siege members, supporters, staff, and well- Like the darkening Berkshire Hills wishers in attendance, Governor Deval silhouetting the hot-air balloons that Patrick welcomed us all and lauded the provided such spectacular views contributions our Museum has made to during our 40th celebration, this year’s the social and cultural landscape of the economic realities are a stark backdrop state of and the lives of for all museums and cultural centers

Annual Report, 2008-09

Audrey Manring, Editor Toni Kenny, Graphic Design Jeremy Clowe, Editorial Assistant

Published by Norman Rockwell Museum. © 2009 Norman Rockwell Museum. All rights reserved.

2 3 president’s letter continued director’s report

Norman Rockwell Museum’s much feted Governor Deval and First Lady Diane 40th anniversary year in 2009 was filled Patrick, State Representative William with gratitude, abundance, scarcity, “Smitty” Pignatelli (a Norman Rockwell excitement, and change. Leaders and model), Stockbridge Selectmen Deb friends from every era of the Museum’s McMenamy and George Shippey, 40 years came together to celebrate the Rockwell family members, and many Museum. There is much to be grateful cherished friends. for over our 40 years of serving as caretakers of one of the nation’s most In all, five hundred guests gathered treasured art collections. on a splendid summer evening to cel- ebrate the generations of people who across our nation. Most museums, works of Norman Rockwell and the On the eve of our 40th anniversary have made this remarkable Museum including Norman Rockwell Museum, ideals they embody are too important year in November 2008, the National in the beautiful village of Stockbridge depend on the generosity and support of to be preserved only; they must be Humanities Medal was unexpectedly Norman Rockwell’s lasting home. We hundreds of benefactors and members disseminated and shared widely. bestowed on Norman Rockwell shared reminiscences of four exciting whose contributions make our mission Museum, making us the first museum decades and remembered the con- and successful programs possible. The continued presence on our ever to receive the nation’s highest tributions of so many: Stockbridge’s campus and within our membership honor in the field of the humanities. citizens; Rockwell’s models; our art- Visitors and guests marvel at the ranks of people from far and wide The award ceremony at the White ists, educators, collectors, art donors, pristine conditions of our buildings reminds us that Norman Rockwell is House was an exhilarating backdrop patrons, and past presidents; and our and grounds, perhaps without fully not a regional or even national artist. to the launch of our 40th year. government leaders. Seven of our 11 recognizing the expenses and staff His works are admired across the Board Presidents were on hand to toast the Museum: Norma Ogden, William involved in maintenance. Our leadership globe—as evidenced by international A Year of Gratitude and Selke, Brian Quinn, Lila Berle, David staff and Trustees expend great visitors to our campus and our Web Celebration energy and creativity in seeking out the site, a steady stream of inquiries and Klausmeyer, Lee Williams, and current resources needed to ensure and protect interest from around the world, and The Museum’s 40th anniversary President Dan Cain. Rockwell’s cultural legacy. Competition media coverage abroad. celebration was a festive family for financial support has never been reunion. The capstone event in July Four significant chapters of the more acute as foundations, individuals, The first 40 years are always the 2009 honored the Museum’s founders Museum’s 40-year history were and public agencies contend with dire hardest. If life begins at 40, we can’t from all its eras. Norma Ogden, Jane honored: financial conditions not experienced wait to be celebrating again in 2019. Fitzpatrick, and Lila Berle were feted at • Nonagenarian Norma Ogden and in many decades. Each of us must do Thank you to all who made this the 40th anniversary party. Joining our her Old Corner House co-founders, what we can for Norman Rockwell anniversary successful. honorees, founders, and Trustees were Rosamond Sherwood and Pat Deely Museum and other vital community organizations that sustain our society. Respectfully,

In spite of the economic challenges Norman Rockwell Museum and its peers continue to face in protecting our Daniel M. Cain shared cultural heritage, the Trustees President and staff are confident we will not only September 2009 prevail but will flourish. The iconic

4 5 director’s report continued

(her daughters Cathy and Pam Deely summer the great-granddaughter of Sculptor’s Retrospective, a showcase of are Museum leaders today), whose Norman Rockwell, Thea Rockwell, the enchanting work of Peter Rockwell, civic leadership saved one of our Town’s learning about the heritage of her which opened this spring at the Butler architectural gems and serendipitously influential great-grandfather. Institute of American Art started a national museum • Jane Fitzpatrick and the amazing The Museum presented hallmark A Year of Abundance and Fitzpatrick family, whose selfless exhibitions to celebrate its 40th year, Scarcity generosity to Stockbridge and the including: Fiscal year 2009 was a year of immense have made our region • Raw Nerve! The Political Art of Steve abundance—of good news and public one of the most caring, vibrant, and Brodner, a timely look at the art relations coverage of the Museum’s beautiful communities anywhere in journalism of this leading illustrator major programs and events—as well the world and political satirist as a year of unanticipated scarcity, as • President emerita Lila Berle, whose • Over the Top: American Posters from the worldwide recession that began in bold leadership and courageous vision World War I, from the collection of 2008 settled in with earnest in 2009. inspired and ensured the future of this Thomas Leffingwell Pulling and his Museum on the gorgeous Linwood son Edward Leffingwell Pulling Undeterred by the economic downturn, Estate with its park-like grounds, • Artists in Their Studios, a traveling the Museum announced and launched a anniversary announcements appeared landmark historic buildings, and exhibition from the Smithsonian’s series of major initiatives, including: in dozens of journals and media outlets. Robert A. M. Stern gallery building Archives of American Art featuring • The Rockwell Center for American • Norman Rockwell’s family, without fascinating portraits of artists at work Visual Studies, the nation’s first The Museum continued the national whose generous gift of Norman and rest in their studios scholarly research institute devoted tour of its collection, sending American Rockwell’s art, studio, and archive • A Day in the Life, our first-ever to illustration art Chronicles: The Art of Norman Rockwell to there would be no Museum. Rockwell reinterpretation of Rockwell’s • The formation of the nationwide two more venues, the Chrysler Museum family members traveled from Stockbridge studio to reflect the Illustration Partnership Network of Art and the Institute of Arts. afar—from Alberta, Canada; Rome, pivotal year of 1960, which set the • The hiring of Joyce K. Schiller as We also brought the exhibition home to Italy; and California—to join in the direction for the important Civil Rights Curator of the Rockwell Center Stockbridge for exhibition over our 40th Museum’s festivities and to honor the artist was to create • The next phase of ProjectNORMAN, anniversary summer. A glowing review Peter Rockwell at the opening of his during that decade involving preparations for online public of American Chronicles in the Boston exhibition, The Fantastical Faces of Peter • Special exhibitions drawn from the access to the Museum’s digital archives Globe noted Rockwell’s “utter brilliance Rockwell: A Sculptor’s Retrospective. We Museum’s archive, including Norman • The public phase of the Museum’s as a picture-maker” and affirmed that were delighted to have with us as an Rockwell: Illustrator in Chief, a showcase national campaign, “Sharing “now is an excellent time to reassess intern during our 40th anniversary of Rockwell’s political portraits; an Rockwell’s Legacy” Rockwell’s place in the pantheon.” exploration of Rockwell’s 20 studios; • The reinstallation of Norman and a behind-the-scenes look at this Rockwell’s studio Outstanding progress on digitization spring’s conservation of Rockwell’s • The Museum’s 40th anniversary and collections care of the Museum’s United Nations drawing, the precursor celebrations archival collections through to his iconic Golden Rule ProjectNORMAN made possible the • The summer of 2009 homecoming The Museum’s story was told meticulous and historically accurate of American Chronicles: The Art nationally and internationally in the reinstallation of Norman Rockwell’s of Norman Rockwell, the national New York Times and International Herald studio to the pivotal year 1960, when traveling exhibition touring 11 cities Tribune by Carol Kino in her article, profound changes occurred in both over five years “The Rise of the House of Rockwell.” Rockwell’s life and the life of our nation. • Also in the summer of 2009, The Extensive additional press coverage The photo archive, now accessible via Fantastical Faces of Peter Rockwell: A of the Museum’s exhibitions and 40th the Museum’s computer network and 6 7 director’s report continued being utilized by visiting scholars in a ing the winter months, to community Brandywine River Museum, Delaware I want especially to acknowledge the range of exciting projects, is soon to be partnerships and joint ticketing with Art Museum, Eric Carle Museum, good work of the Museum’s profes- accessible via the Web. neighboring museums to maximize con- Hallmark Collection, Illustration House sional staff, who navigated an excep- sumer value. The Museum reached out Archives, New Britain Museum of tionally exhilarating and unpredictable The Museum made public announce- to new audiences with a series of pro- American Art, John Falter Collection year, and graciously and valiantly ment of its $25 million “Sharing grams, events, and partnerships with at the Nebraska Historical Society, made personal sacrifices. They have Rockwell’s Legacy” campaign, with community organizations. , Museum of been able stewards of the Museum’s $18 million raised to date, which in- American Illustration, and the Al collections and resources, balancing cludes $10 million in gifts of artwork. A Year of Excitement and Parker Archive and Modern Graphic the preservation and accessibility of The Berkshire County phase of the Change Library at Washington University in these nationally important collections campaign is underway. The Museum While celebrating the Museum’s suc- St. Louis with the realities of reduced resources. is grateful for the generosity of its do- cesses, the Board of Trustees also laid • Further growth of the Museum’s art It is their dedication that allowed us to nors, and, especially, for the profound the groundwork for the future during collections launch, after nearly a decade of work, generosity of its Trustees, who in the its annual strategic planning retreat in ProjectNORMAN and the Rockwell face of the recession gave munificently, March, led this year by Anthony Knerr I want to thank and celebrate the Center for American Visual Studies— making this year one of the Museum’s Associates. generations of founders, visionary crowning achievements of our 40th strongest philanthropic years ever. leaders, and all people who established anniversary that will pave the way to The Museum embarked on a number of and support this remarkable Museum, our 50th and beyond. The Museum was not unaffected by forward-looking projects that point the including President Dan Cain and the global economic challenges, and way to our 50th anniversary, including: our dedicated Board of Trustees who experienced an across-the-board • Master planning with Ann Beha helped produce a most celebratory softening of its revenues, including Architects, made possible by the year while navigating the challenging diminished consumer spending and financial environment. Focused on the receipt of a Cultural Facilities Laurie Norton Moffatt investment portfolio declines. As noted Museum’s blessings and bottom line, Fund planning grant by the Director/CEO above, the Board of Trustees responded we ended the year strongly poised Commonwealth of Massachusetts September 2009 with robust fundraising commitments. to address the Museum’s aging to enter our next decade, wise to the Attendance held steady with seasonal campus infrastructure and emerging challenges ahead and attuned to the ups and downs, and philanthropy re- maintenance needs Museum’s many strengths, as well as mained strong, particularly in the area • “Sharing Rockwell’s Legacy” campaign areas needing investment. of gifts of artwork. to strengthen the Museum’s financial resources Museum management moved swiftly to • Web 2.0 strategies, including plans for prune the expense budget with a 10% the Web launch of ProjectNORMAN, reduction in spending, achieved by re- to connect to and communicate with balancing the Museum’s exhibition bud- new audiences get and instituting a staff salary rollback • New audience cultivation to introduce that ranged from 5 to 20% and suc- and connect the next generations of ceeded in maintaining all staff positions audiences to the timeless and timely in this fiscal year. The Museum also ideals of Norman Rockwell launched a series of audience recruit- • Inaugural meeting of the Illustration ment and marketing strategies in addi- Partnership Network, an initiative of tion to the Museum’s 40th anniversary the Rockwell Center for American public relations activities. These ranged Visual Studies, which brought from implementing Free Tuesdays dur- together the Library of Congress, 8 9 board of trustees exhibitions

Officers Members Anne Morgan As we prepared for and commemorated Norman Rockwell Museum’s 40th Duncan Pollock anniversary, the Curatorial Department focused on a series of significant projects Daniel M. Cain Clarke Bailey Thomas L. Pulling honoring Norman Rockwell’s artistic and cultural legacy. Changing exhibitions President Lillian Bender Cynthia Rockwell drew upon Rockwell’s impact as one of the 20th century’s most influential visual Ruby Bridges Hall Mark Selkowitz communicators, and explored the work of illustrators past and present who have Perri Petricca Alice A. Carter John Spellman First Vice President Dr. Robert & Mary Woodson helped shape American identity through our nation’s most turbulent times. Richard B. Wilcox Crowell Michelle Gillett Lee Williams Peter de Sève Throughout his career, Norman Rockwell produced many influential illustrations Second Vice President Jamie Williamson Catharine B. Deely inspired by the American presidential election. Beginning in 1952 and through 1968, Steven Spielberg Walter & Mary Jo Engels Rockwell generated portraits of the major candidates for publication on the covers Third Vice President John V. Frank Trustees Emeriti of the Saturday Evening Post and Look, and created numerous illustrations depicting citizen engagement in the election process. Through it all, the artist conveyed a James W. Ireland Mark Gold Lila W. Berle lasting personal impression of such noted subjects as Dwight D. Eisenhower, John Treasurer Dr. Mary K. Grant Jane P. Fitzpatrick Steven Hirsch Paul W. Ivory F. Kennedy, Robert Kennedy, Richard Nixon, and many others. Norman Rockwell: Peter Chase Williams Valerie & George Kennedy David L. Klausmeyer Illustrator in Chief featured original artworks and archival materials that recounted Clerk Pamela Kinsey Norma G. Ogden the story of Rockwell’s encounters with the most significant political figures of the Mark Krentzman Henry H. Williams, Jr. American century. Ann F. Brown Deborah S. McMenamy Deputy Clerk Wendell Minor The political process was also the subject of consider- ation in Raw Nerve! The Political Art of Steve Brodner, which prompted lively discourse about the 2008 presidential election and the issues of our day. An award-winning national council members draftsman, commentator, and humorist, Brodner has cre- ated illustrations, cartoons, and reportage for nearly ev- Malouf & Therese Abraham William & Penny Hargreaves John & Laura Savio ery major American periodical and newspaper, including Robert & Lonna Berridge Louise Holland Andrew & Susan Sordoni Esquire, , New York, Mother Jones, the Jim & Marty Bush Deborah Hoover Frederick & Carole Taylor Nation, National Lampoon, , Sports Illustrated, Peter & Pamela D’Ambrosio Robert & Lynne Horvath Jamie & Laura Trowbridge , and Village Voice. Today’s most Carl & Eunice Feinberg Richard & Mary Kelly Ron & Marilyn Walter prominent visual journalist, this cutting-edge opinion- Nancy Fitzpatrick & Lincoln Carol Konner Judy Francis Zankel maker provided vibrant visual perspectives that defied Russell Barry & Pamela Kriebel approximation through the spoken word. Johnny & Beth Haney Ron & Diane Disney Miller During the First World War, visual images inspired public support and served as a primary mechanism of mass communication. Designed to rally Americans to the cause, illustrated posters became powerful symbols of our nation’s engage- illustrators advisory board ment with four Liberty Loan campaigns, the War Savings Stamp program, the Victory Loan, and the American Red Cross, and instilled a sense of nationalism Natalie Asencios Frances Jetter Marc Rosenthal and pride. Over the Top: American Posters from World War I featured iconic symbols Steve Brodner Wendell Minor Ruth Sanderson of the , including the Statue of Liberty, Uncle Sam, and the American John Burgoyne Elwood Smith flag, designed by an impressive roster of celebrated illustrators, including J.C. Kinuko Craft Tim O’Brien Leyendecker, , , Jessie Willcox Teresa Fasolino C.F. Payne Smith, Henry Raleigh, and others, providing a fascinating window to the American experience during the early 20th century. Organized by the Smithsonian’s Archives Barbara Nessim was named Norman Rockwell Museum’s Inaugural Artist Laureate in 2008 of American Art in Washington, D.C., and supported in part by the C.F. Foundation,

10 11 exhibitions continued

Atlanta, the exhibition featured selected posters from the collection of Thomas and materials including letters, artists’ handwritten notes, and personal effects from Edward Pulling, grandson and great-grandson of the Honorable R.C. Leffingwell, the Smithsonian’s Archives of American Art were featured in this compelling Assistant Secretary of the Treasury and head of the War Loan Organization. exhibition, which offered an intimate perspective on artists at work, at home and abroad. Photographs of Alexander Calder, William Merritt Chase, Chuck Close, The Museum’s 40th anniversary provided an ap- Ellsworth Kelly, Willem de Kooning, Richard Diebenkorn, Marcel Duchamp, propriate backdrop for closer consideration of Helen Frankenthaler, Reginald Marsh, Louise Nevelson, Jackson Pollock, Robert the artist’s studio as integral to the creative pro- Rauschenberg, Ad Reinhardt, Mark Rothko, John Singer Sargent, John Sloane, Andy cess. The first historical reinstallation of Norman Warhol, N.C. Wyeth, and others were on view. Rockwell’s Stockbridge studio, A Day in the Life, brings visitors back to October 1960, when he was The Museum’s broadened collecting mission, which places Norman Rockwell hard at work on one of his most famous Saturday within the context of his evolving profession through the acquisition of original Evening Post covers, Golden Rule. Recently digitized, illustration art, inspired Recent Acquisitions: Norman Rockwell and the Art of an extensive archive of photographic negatives Illustration. This intimate exhibition offered fresh perspectives on recently made the exact recreation of a moment in time acquired works by Norman Rockwell and other accomplished illustrators from in Rockwell’s studio possible, right down to the the permanent collection of Norman Rockwell Museum. Rockwell’s She’s My Baby, arrangement of the artist’s palette, paint tubes, a 1927 cover painting for the Saturday Evening Post, and The Old Flirt, a 1962 drawing props, and inspirations. Indicative of the artist’s of the artist’s Stockbridge physician were on view, along with paintings and personal philosophy, Golden Rule was a precursor drawings by such masters of American illustration as Thomas Fogarty, James to the socially conscious subjects that he was yet Montgomery Flagg, , Worth Brehm, George Harding, Orson Byron to undertake. Lowell, Frank C. Bensing, and others.

In conjunction with the studio reinstallation, Conserving Norman Rockwell’s Lively community-based exhibitions United Nations, an intimate but significant exhibition, explored the intricacies showcased the artistry of regional art- of art conservation, from initial evaluation to complete restoration. A step-by- ists this year. These included In Full step investigation of the Williamstown Art Conservation Center’s methods of Bloom: Artists Design Garden Gates, conserving Norman Rockwell’s United Nations drawing, a large-scale symbolic a resplendent plein air exhibition portrayal of the United Nations and the peoples of the world, offered insights celebrating the wonders of art and into a rarely seen but essential preservation process. Video documentation of the nature. Artists designed and installed conservation process inspired much interest in the galleries. unique garden gates on Norman Rockwell Museum’s bucolic 36-acre Two complementary exhibitions offered site—offering inspired entryways to additional insights into the theme. The the imagination. The 23rd Annual Artist’s Studios provided an engaging look Berkshire County High School Art at some of Norman Rockwell’s 20 studios, Show featured a diverse installation featuring archival images of Rockwell’s of original works by Berkshire County workspaces in New Rochelle, Arlington, high school art students, celebrating and Stockbridge, as well as a selection the region’s talented youth. of artworks created within them. In addition, Artists in Their Studios offered Additionally, a special off-site exhibition of particular interest to the Stockbridge a unique glimpse of the lives and studio community was installed at the Stockbridge Town Hall in January 2009. The spaces of more than 75 noted American Stockbridge Models Project, a lively installation of Rockwell’s photographic references artists from the late 19th century to the from the Museum’s collection, celebrates the participation of many local individuals present. Photographs and primary source who posed for Rockwell’s widely published images.

12 13 traveling exhibitions

Norman Rockwell Museum’s vibrant Traveling Exhibitions Program brings the art of access to vast digital records, including those for 16,198 acetate negatives employed Norman Rockwell and of illustration to audiences in diverse geographical locations, by Norman Rockwell as visual references for his paintings, and to the complete cata- expanding the Museum’s walls and enhancing accessibility. logue of the artist’s work. All 4,000 Definitive Catalogue records, including artworks in the collection of Norman Rockwell Museum, are currently being subject-cata- American Chronicles: The Art of Norman Rockwell, which began its five-year, 11-city logued, and can be referenced according to terms outlined in the Library of Congress tour at the Akron Art Museum in 2007, traces the evolution of Rockwell’s art and Subject Thesaurus for Art and Archival Materials. A Web access test model for iconography, and explores the impact of his imagery Vernon Systems, the Museum’s collections management system, is currently on the American psyche. Forty-two original artworks being customized to meet graphic and content standards, and ProjectNORMAN’s from the Museum’s permanent collection, 323 Saturday exciting public access phase will be launched in the coming year. Evening Post covers spanning 47 years, and compelling photographic images from the Archives offer a multi- This year, the Museum hired Archivist Jessika Drmacich to further document, dimensional view of the 20th century as it unfolded— process, re-house, and provide access to important archival materials, including as seen through Rockwell’s narrative images, which Norman Rockwell’s fan mail and business correspondence. Appropriate archival continue to have a singular impact on society. This year, processing makes deepened scholarship related to the artist’s work possible American Chronicles engaged audiences at the Chrysler while preserving delicate objects that offer insight into his process and oeuvre. Museum of Art in Norfolk, Virginia, and the Detroit An Archives Access Policy has been established, and plans are also in place Institute of Arts in Detroit, Michigan, receiving rave to process and digitize the Museum’s film-based materials, which feature rare reviews and record-breaking visitation at both venues. glimpses of the artist’s personal and professional life. The exhibition was brought home to Stockbridge for the Museum’s 40th anniversary summer. The Curatorial Department also makes Rockwell’s art accessible through the Museum’s Image Services Program, which provides high quality images of Rockwell Numerous outstanding museums, historical societies, and institutions have hosted artworks for publication, educational, and commercial use. Museum exhibitions of original art and archival materials, attracting enthusiastic audiences. Picturing Health: Norman Rockwell and the Art of Illustration, featuring Rockwell Center For American Visual Studies Rockwell paintings from the collection of Pfizer Inc, was on view at the Kalamazoo Norman Rockwell Museum is the preeminent museum of American illustration Institute of Arts in Kalamazoo, Michigan. In addition, Building Books: The Art of David art, inspired by the enduring legacy of Norman Rockwell. The Museum preserves Macaulay continued to draw crowds at the Cincinnati Art Museum and the Fitton the world’s largest collection of Rockwell art, the artist’s Stockbridge studio, and Center for Creative Arts (a shared exhibition); at the Museum of Art, Rhode Island the Norman Rockwell Archives, a 200,000-item collection undergoing digital School of Design; and at the Currier Museum of Art in Manchester, New Hampshire. preservation. This commitment to scholarship relating to a significant if under- Dinotopia: The Fantastical Art of James Gurney and LitGraphic: The World of the Graphic studied aspect of our American visual culture has led to the formation of the Novel are among the fine exhibitions that will take to the road in the coming year. Rockwell Center for American Visual Studies, the nation’s first art history research institute devoted to the art of illustration.

This spring, Joyce K. Schiller, Ph.D., an curatorial art and architectural historian with Among many collections initiatives, ProjectNORMAN, the Museum’s multi-year a deep and long-standing commit- collections digitization project, remained an important focus this year. In particular, ment to scholarship relating to the art curatorial staff made significant strides toward public accessibility.S taff continued of illustration, joined the Museum’s to scan and digitally photograph the extensive collection of objects in Norman staff as Curator, Rockwell Center for Rockwell’s studio—from brushes and paint tubes to clippings and mementos American Visual Studies. In June, the retained by the artist—and the resulting image files were associated with their Museum convened the first meeting of accession records. Archival objects acquired by the Museum through purchase the Illustration Partnership Network—a or donation have been scanned or photographed, uploaded, accessioned, and as- nationwide group dedicated to the pres- sociated. A searchable station in the Museum Archives now provides on-site ervation and study of illustration art 14 15 curatorial continued and American visual culture—bringing together leading professionals working The Museum also added the art of regional painter and illustrator Laurie Cormier in the field from institutions including the Library of Congress, Delaware Art to its permanent collection, with sincere thanks to the artist and his family. A gifted Museum, Brandywine River Museum, New Britain Museum of American Art, Berkshire artist who has always been inspired by the world around him, Cormier Modern Graphic History Library at Washington University in St. Louis, Society has painted townscapes, landscapes, and wildlife scenes that capture the beauty of Illustrators, Kelly Collection of American Art, Hallmark Collection, Frank E. of the Berkshires and of his native New Brunswick. His richly painted artworks have Schoonover Foundation, and others. The collective accomplishments of these or- appeared on the covers and pages of many books and periodicals, and have been ganizations will be presented jointly and made accessible on the Web through the exhibited widely. Museum’s site. A Rockwell Scholars Program designed to inspire the ongoing study of illustrated images within artistic and cultural contexts will be announced in the We are extremely grateful to all of our generous donors for the outstanding gifts of coming year. art that will be preserved, interpreted, and made accessible for generations to come. permanent collection donations archival acquisitions This year, a generous multi-year gift from This year, Anne Braman, who once modeled for Senator Jack and Mrs. Jane Fitzpatrick adds Rockwell as the school teacher in Happy Birthday Cobbler Studying Doll’s Shoe, an iconic early Miss Jones (1956), made a generous donation of Rockwell work created for the April 30, 1921 important ephemeral materials to the Museum. issue of Literary Digest, to the Museum’s These included original correspondence from hallmark collection of Rockwell art. In ad- Norman Rockwell to Braman’s family and several dition, many outstanding donations to of Rockwell’s original reference photographs, the permanent collection have greatly en- used for The Marriage License (1955). Braman’s hanced the Museum’s holdings of original father modeled as the clerk for that painting. illustration art, particularly those created by artists working during Rockwell’s peak In addition to his past donations of original years. Generous donations from art collec- illustration art, noted portrait artist Everett tor and National Council member Robert Raymond Kinstler kindly provided a 1941 letter T. Horvath by Henry Pitz (1895-1976); Tom of admiration from illustration giant Charles Lovell (1909-1997); Thomas Fogarty (1873- Dana Gibson to his celebrated contemporary, James Montgomery Flagg. 1938), Rockwell’s beloved teacher at the Over the Top: American Posters from World War I inspired the generous gift of two Art Students League; Edward A. Wilson World War I posters to the Museum Archives from historian William Cohn, (1886-1970); Norman Mills Price (1877- husband of deceased and beloved Museum Trustee, Jan Cohn. Museum guide and 1951); Lyle Justis (1892-1960); Stockbridge resident Claire Williams gifted several photographs taken by Lucien (1899-1987); George W. Barratt; Martha Aigner in 1963, which were published in that year’s Massachusetts Electric System Jackson Cornwell (1865-1955); George Evans (1920- ); (1889-1946); newsletter. The photos feature former Stockbridge Selectman Bob Williams with Charlotte Harding (1873-1951); and Henry J. Peck (1880-1964) are outstanding Norman Rockwell in the artist’s South Street Stockbridge studio. artworks that reflect the cultural significance of published imagery during the American 20th century. An important donation from art collector and Museum An outstanding collection of approximately 500 archival tear sheets illuminating Trustee Steven Hirsch brought a poignant 1943 cover illustration for Life by the career of mid-century illustrator Al Parker have been generously donated by Fletcher Martin (1904-1979) to light, and a beautiful story illustration by Mary Kit and Donna Parker, the artist’s son and daughter-in-law. Cultural themes and the Waterman Bonsall (b. 1868) was added to the collection by artist/art historian evolution of published imagery are reflected in this comprehensive collection of and Museum Trustee Alice Carter and the Benjamin and Jane Sperry Eisenstat Parker’s work, which was greatly admired by Rockwell himself. These outstanding Collection of American Illustration. gifts make continued scholarship possible for researchers today and into the future.

16 17 exhibitions traveling exhibitions

A Day in the Life: Norman Rockwell’s Recent Acquisitions: Norman Rockwell and American Chronicles: Norman Rockwell’s Home for the Holidays Stockbridge Studio the Art of Illustration The Art of Norman Rockwell Atlanta History Center Opened May 1, 2009 November 2008 – April 2009 Chrysler Museum of Art Atlanta, Georgia Norfolk, Virginia November 22, 2008 – February 15, 2009 Conserving Norman Rockwell’s Over the Top: American Posters from November 8, 2008 – February 1, 2009 United Nations World War I Building Books: The Art of David Macaulay Opened May 1, 2009 November 8, 2008 – January 25, 2009 Detroit Institute of Arts Cincinnati Art Museum Detroit, Michigan Cincinnati, Ohio Artists in Their Studios In Full Bloom: Artists Design Garden Gates March 8 – May 31, 2009 Fitton Center for Creative Arts Companion exhibition: The Artist’s Studio July 4 – October 19, 2008 Hamilton, Ohio February 7 – June 7, 2009 Picturing Health: Norman Rockwell June 14 – September 7, 2008 Raw Nerve! The Political Art of Steve Brodner and the Art of Illustration 23rd Annual Berkshire County High June 7 – October 26, 2008 Kalamazoo Institute of Arts The Museum of Art School Art Show Kalamazoo, Michigan Rhode Island School of Design February 7 – March 8, 2009 Norman Rockwell: Illustrator in Chief September 20 – December 14, 2008 Providence, Rhode Island February 15 – November 16, 2008 September 24, 2008 – February 1, 2009 The Stockbridge Models Project: Mobile Museum of Art A Norman Rockwell Museum Historic Mobile, Alabama Currier Museum of Art Preservation Project March 6 – May 24, 2009 Manchester, New Hampshire On view at the Stockbridge Town Hall March 5 – June 1, 2009 in Stockbridge, Massachusetts Norman Rockwell in the 1940s: Opened January 2009 A View of the American Homefront Tasha Tudor’s Spirit of the Holidays Redlin Art Center 1911 City Hall Arts and Cultural Center/ Watertown, South Dakota City of Lake Charles June 1 – August 9, 2008 Lake Charles, Louisiana November 7, 2008 – January 31, 2009 donations

Permanent Collection Art Donations Senator Jack and Mrs. Jane Fitzpatrick Steven Hirsch Estate of Jewel Flower Evans The Benjamin and Jane Sperry Eisenstat Robert T. Horvath Collection of American Illustration David Lowell Johnson and Thomas Johnson

Archival Donations Claire Williams Anne Braman Marilyn Bloom Catharine B. Deely Kit and Donna Parker William H. Cohn Margarita Myer Cecelia Rufo and Anne Lamone White Everett Raymond Kinstler Gary Malmberg The Estate of Rolf Armstrong 18 19 exhibition loans attendance

Lenders to Norman Rockwell Museum Permanent Collection Total Visitation 129,860 American Legion Post #193, Elizabeth Montgomery/The Family daily visitation, children 11,414 Winchendon, Massachusetts of William S. Miles daily visitation, college students 4,737 Stewart Babbott Don Mott group tourism 15,233 The Musselman Family school programs, on site 4,852 Thomson C. Chew Lowell Paddock school programs, off site 304 Carlos D. De Mattos Pfizer Inc Kay Dore Jarvis Rockwell scout programs 106 Eleanor Ettinger and Barbara Stevens Peter Rockwell family days 574 Phillip M. Grace Gail and linwood living history programs 177 Mica and Richard Hadar Kenneth Salem other adult public programs 2,877 Virginia and Douglas Haight Mrs. Mary Alice Schwarz other child public programs 1,307 Oliver C. Kempton, Jr. Nelson Severinghaus festivals and community days 1,744 Herbert Lobsenz The Stuart Family Idella Ludwig William Stuart free tuesdays 2,811 Marino Family Trust Sun-Maid Growers of California shared ticket incentives 4,376 Family of Angus Macdonald Williams High School Alumni Association audio tours 8,770 Kelly Meany library passes 2,833

Lenders to Norman Rockwell Museum Exhibitions Raw Nerve! The Political Art of Steve Brodner education & visitor experience Steve Brodner As a museum founded to further “art appreciation and art education” through Gail Levine the work of Norman Rockwell and other illustrators, Norman Rockwell Museum Town of Wilton, Connecticut is committed to engaging a wide range of audiences in multiple locations—at Picturing Health: Norman Rockwell and the Art of Illustration home in Stockbridge, at venues across the nation carrying its traveling exhibi- Pfizer Inc Juliette Borda tions, and, increasingly, on the Web. Notwithstanding global economic chal- American College of Cardiologists Cora Lynn Deibler lenges, this year was one of determined experimentation and innovation, as the Melinda Beck Teresa Fasolino Museum sought to develop new audiences and deepen relationships with existing Cathie Bleck Frances Jetter ones. Family programming was a particular focus, recognizing the needs of a new Gregory Manchess generation of parents with children at home seeking to enjoy meaningful family ex- Juliette Borda Peter de Sève periences. The Museum also intensified its outreach to seniors, young profession- Charles Cross Whitney Sherman als, and people of diverse socio-economic means within the region. Responding to Cora Lynn Deibler Elwood Smith the economic downturn—and recognizing the important role of cultural institutions Guy Billout Mark Ulriksen in difficult times—the Museum opened its doors for free each Tuesday this winter. Visitors, artists, teachers, scholars, and art appreciators from around the nation Building Books: The Art of David Macaulay and world—and those from close to home—enjoyed a mix of hands-on art experi- David Macaulay ences, talks and workshops, performances, after-hours events, and guided tours by the Museum’s dedicated and expert guide staff. Over the Top: American Posters from World War I Thomas Leffingwell Pulling Summer Programming Edward Leffingwell Pulling Open Season, a pre-election series of political lectures and performances con- Artists in Their Studios nected to our summer 2008 exhibition, Raw Nerve! The Political Art of Steve Brodner, Archives of American Art, Smithsonian Institution drew hundreds of attendees and confirmed the popularity of the Museum’s annual 20 21 education & visitor experience cont.

Summer Lecture and Performance Series as a fixture of the Berkshires’ cultural Generous support from the High Meadow Foundation, landscape. Each Thursday evening in July and August, speakers presented different in addition to Sheriff Massimiano, Jr. and the Deputies slants on politics, including satire in political cartoons, gender and politics, Steve of Berkshire County allowed 936 students to visit the Brodner’s quirky take on what he called “The Naked Campaign,” an evening of mu- Museum who otherwise would not have been able to do sic of campaign trails over the years, and a lively discussion of “Politics Unusual” so. Underwriting bus transportation costs and admission with Alan Chartock. The series sparked animated debate, and proved a valuable fees for schools in need ensures full accessibility of the forum for the exchange of ideas on election-year politics. Museum’s education programs to all students in our region, regardless of economic situation. Throughout the summer, our young visitors enjoyed drop-in art workshops both in the In February 2009, over 125 guests gathered at the Museum and on the grounds, while adult Museum to celebrate the 23rd Annual Berkshire County artists participated in a stimulating intensive High School Art Show. Each year, the Museum hosts this oil painting workshop, Fully Loaded Brush, with inspiring showcase of the talented youth of Berkshire award-winning illustrator Gregory Manchess. County high schools. Thousands of visitors enjoyed our popular annual summertime programs, including Play Ball, a In the spring, the Museum awarded its annual scholarship to a Berkshire County art baseball-themed festival day; performances by student: Morgan Balfanz of Monument Mountain High School. the Berkshire Choral Festival and the Stockbridge Sinfonia; and our living history performance, Free Tuesdays Meet Mr. Butler. A capstone of the summer The Museum launched Free Tuesdays in early November 2008. Designed to give season, Runaway Day, highlighted Rockwell all members of our community full access to the Museum’s cultural resources models Dick Clemens and Ed Locke and celebrated the 50th anniversary of the during tough economic times, Free Tuesdays ran throughout the winter season, 1958 painting, The Runaway, for which they posed. Massachusetts State Trooper ending on March 31, 2009. Education staff developed special programming Lieutenant Tom McNulty joined us with a custom-built set of the painting, inspiring for Free Tuesdays, some of which was targeted to specific audiences within many photographs and great joy. Other Rockwell models were on hand to delight the community. In the fall, the Museum debuted a new series of gallery talks visitors with their stories and reminiscences. on selected Tuesdays, inviting scholars, curators, and artists to speak on topics relevant to our winter exhibition, Over the Top: American Posters from World War I, The experiences of Rockwell’s models informed a new living history performance, and our spring exhibition, Artists in Their Studios. Other new programming included developed later in the year. Called In Rockwell’s World, it draws on real-life Toddler Tuesdays, created for the very young and their caregivers, and combining Rockwell models and their colorful stories. art, stories, and music.

School Programs and High School Art Show Cultivating Family Audiences As a result of the economic downturn and severe budget constraints, schools Special attention was given this year across the country cut or limited field trips this year. The Museum felt a signifi- to creating programming that would cant and immediate impact from these decisions going into the 2008-09 school engage family audiences and deepen year. Despite the challenging conditions, we welcomed almost 5,000 students the relationship between families and this year. The Museum’s language arts-based school programs were a popu- the Museum. In the fall, the Museum lar choice with teachers, reflecting the accessibility of the narrative aspects of introduced a new look and new activities Rockwell’s art to students of all ages. Through in-gallery discussions, guided look- to its children’s activity center, renamed ing, and creative hands-on experiences, students honed their skills in language the Art Zone. Drop-in programs each arts, history/social studies, and studio arts, while deepening their understanding Sunday, collaborations with IS183, and of Norman Rockwell’s art. The education staff also made efforts to develop cur- programming and projects offered during school vacations made the Art Zone a ricula that could be brought to students in their school settings. popular family destination.

22 23 education & visitor experience cont. communications

Two new family festival days were added to the Museum’s Norman Rockwell Museum’s 40th anniversary provided the primary focus and calendar this year. In November, we organized Berkshire context for communications initiatives during 2008-09. Museum leadership Sampler Community Day, which brought families to recognized that this important anniversary year offered a singular opportunity to our campus to enjoy hands-on activities from dozens of sharpen the Museum’s messaging and positioning, and engage a wide range of cultural organizations throughout the region, including audiences and stakeholders. During the fall, the Communications Department Barrington Stage Company, Berkshire Carousel, and the and senior professional staff worked intensively with strategic communications Upper Housatonic Valley African-American Heritage consultancy Resnicow Schroeder Associates to revisit and recalibrate the Museum’s Trail. In May, we debuted World Rhythms, a free commu- core messaging and develop a comprehensive communications plan. The resulting nity day that drew over 600 visitors and 20 performers core messaging allows the Museum to firmly and publicly embrace the identity it in a celebration of diversity inspired by Rockwell’s Golden has built over the past 40 years: Norman Rockwell Museum is the preeminent museum Rule. The festival served as the community opening of A of American illustration art, inspired by the enduring legacy of Norman Rockwell. The Day in the Life: Norman Rockwell’s Stockbridge Studio, an communications plan established the target audiences, messages, media and exciting studio reinstallation of which Golden Rule was a non-media vehicles, and timing relevant to three crucial areas of activity during centerpiece. A full day of events included lively percus- the 40th anniversary year: 1) the launch of the Rockwell Center for American sion from the Berkshire Bateria (inspiring much impromp- Visual Studies; 2) the launch of the public phase of the “Sharing Rockwell’s tu dancing); a performance from Pittsfield’s Youth Alive Legacy” fundraising campaign; and 3) the spotlighting of the year’s major Step and Drum Team; mesmerizing storytelling by world folktale performer Eshu exhibitions, programs, and events. Bumpus; a performance by the Latin Folkloric Multicultural Dancers; an original play, Rockwell Reflections, performed by students from Berkshire Country Day; a 40th Anniversary Portfolio Golden Rule-inspired community art project; and much more. Also last fall, planning and content development began for an expanded 40th anniversary special edition of Portfolio, the Museum’s member magazine. The Other New Audience Initiatives magazine was designed and written in-house during the winter and spring, and Consistent with the year’s theme of experimentation published in early July 2009. Consistent with overarching 40th anniversary and innovation, the Education and Visitor Experience communications goals, the magazine paid warm tribute to the Museum’s four Department developed numerous small-but-strategic decades of growth and accomplishment while also spotlighting cutting-edge initiatives to target new audience segments. Following new initiatives shaping the Museum’s future. Working in partnership with a successful hosting of a Berkshire Young Professionals a local custom publishing firm, the Museum produced 15,000 copies of the meeting in the summer of 2008, the Museum deepened magazine, which will serve as both an anniversary keepsake and an “evergreen” its ties with that group and offered special incentives publication to be used in coming years to communicate the Museum’s mission to the group’s members. The Museum organized two and cultural significance. evening events in January and February geared to young professionals and working adults. These AfterHours programs combined musical National Humanities Medal and improv theater performances, refreshments, and casual networking in a In November, the Museum received the extraordinary successful showcase of the Museum’s hipper side. Collaboration with other area news that it had been awarded the National Humanities cultural organizations was also a key to engaging new audiences. Discussion of Medal, the nation’s highest honor in the field. The these initiatives follows in the Sales and Marketing section of this Annual Report. Communications Department collaborated with the press office at the National Endowment for the Humanities to Also new this year were programs designed especially for Boy and Girl Scouts, announce the award to local and national media, as well as a large and under-tapped audience segment for whom Norman Rockwell has disseminate the news to various Museum constituencies. a special significance (given the artist’s 60-year working relationship with the The winter 2009 issue of Portfolio offered special coverage Boy Scouts of America). These new programs generated immediate interest, of the award, including a photo essay of Director/CEO Laurie and brought uniformed young people to the Museum for gallery and classroom Norton Moffatt receiving the Medal at the White House. experiences that helped them earn scouting badges in art.

24 25 communications continued

40th Anniversary Press Conference Fresno Bee, Pittsburg Post-Gazette, Times, San Jose Mercury News, Jerusalem By January, stepped-up planning was underway for a major 40th anniversary Post, Saturday Evening Post, and Yankee magazine, among others. The Museum also press conference on February 3, 2009 (Norman Rockwell’s birthday). At the same garnered excellent coverage in the art press, online and in print, including articles time, the Communications Department actively supported the efforts of Resnicow in ARTnews, Artnet, Artinfo, Art Daily, Antiques and the Arts Weekly, and Antiques and Schroeder to secure New York Times coverage of the Museum’s new projects. Art Fine Art. journalist and Times contributor Carol Kino visited the Museum in mid-January to report not one but two Times stories about Norman Rockwell Museum: a Sunday Of particular note in local press coverage was an in-depth cover story in the June Arts piece published in early February positioning the Museum as an innovative, issue of Berkshire Living; a 10-page special supplement in the Berkshire Eagle on forward-thinking institution, and unveiling the Rockwell Center for American Visual July 2, 2009 that featured 16 articles about the Museum’s collections, exhibitions, Studies; and an article in the Times’ Museums special section in March spotlighting history, and new initiatives, and sensitive treatment of Rockwell’s life and work; and the reinstallation of Rockwell’s studio and his powerful embrace of Civil Rights a live broadcast of WAMC’s popular morning program, The Roundtable, from the themes in his paintings of the 1960s. Museum on July 9, 2009, the day of the 40th anniversary party.

The February 3rd press conference brought Strong and sustained interest in Norman Rockwell ensures that the Museum together more than 60 members of the media receives a steady flow of press inquiries, visits, and interview and image requests. and local opinion-leaders for a compelling Communications staff work to receive, manage, and optimize these contacts, showcase of the Museum’s new directions and as well as facilitate visits and interviews. The Museum hosted an array of 40th anniversary milestones and festivities. The notable press visits this year, including from Sebastian Smee and Mark Feeney Museum reinforced its preeminence in the field of ; Channel 5 Boston’s “Chronicle” program; the PBS-aired of illustration art with its announcement of the lifestyle program, A Moment of Luxury; Voice of America; the Japanese edition Rockwell Center for American Visual Studies, of Milk Magazine; several independent documentary filmmakers; and numerous the nation’s first research institute dedicated journalists from Canada and Europe. to illustration art, and its hiring of the Center’s inaugural Curator, illustration art scholar Joyce Additionally, the Museum hosted two exhibition preview events for local press this K. Schiller. Subsequent coverage in many local year: a November preview for the fall exhibition, Over the Top: American Posters from media outlets, including front-page and editorial World War I, and an April open-house for the reinstallation of Rockwell’s studio. coverage in the Berkshire Eagle, signaled the success of the press event. Media Planning Complementing its public relations initiatives, the Communications Department Press Coverage also sought to update and strategically tune the Museum’s advertising media The Museum enjoyed significant press coverage plan, eliciting the input and expertise of an outside agency to aid these efforts. of all aspects of its 40th anniversary year. The The resulting new plan—put in place during the spring, in close collaboration with Communications Department worked to cultivate the Sales and Marketing and Education and Visitor Experience Departments— relationships with key members of local and increased the Museum’s investment in online advertising and leveraged outdoor national media, and expand and fine-tune the advertising for the first time in several years. Several new ad concepts were Museum’s in-house press lists. In collaboration developed in-house, combining new messaging with greater use of images of with Resnicow Schroeder, substantial coverage of people enjoying the Museum to bring the visitor experience more fully to life. the Museum, its anniversary, and its exhibitions was secured in leading national and international Creative Services media outlets, including the New York Times, Throughout 2008-09, the Communications Department continued to serve as the Boston Globe, Wall Street Journal, International Museum’s central creative services bureau, responsible for maintaining its visual Herald Tribune, USA Today, Associated Press, identity and graphical standards, as well as consistency in tone and voice. The Forbes, Newsday, New York Post, Detroit Free Press, department produced all Museum print and Web ads, the aforementioned issues of

26 27 communications continued sales & marketing

Portfolio, exhibition opening invitations and other exhibition-related materials, In early 2009, the Museum put itself in the vanguard of its field’s marketing Programs & Events brochures, monthly e-newsletters and e-cards, posters and practices by creating a group focused exclusively on the sale and marketing of the flyers, Museum store materials, and other marketing collateral as needed. Most of Museum’s tours, packages, and collaborations; store merchandise; and ancillary the Museum’s photography and video needs were also handled in-house. services. The Museum redeployed professional staff and resources to comprise a new Sales and Marketing Department, housed within the Education and Visitor In the spring, the department worked with curatorial staff to produce a catalogue to Experience Department to foster close collaboration with programming and accompany the Museum’s retrospective exhibition, The Fantastical Faces of Peter visitor services staff. The creation of this new department constitutes a strategic Rockwell: A Sculptor’s Retrospective. The catalogue served to document notable and assertive response to the economic downturn, as well as a recognition of the works and phases of Peter Rockwell’s 50-year career, and to offer perspectives new realities museums face in competing with proliferating digital entertainments on his life and art. to engage audiences.

Museum 2.0 Collaboration And Cross Promotion In 2009, the Museum deepened its commitment to engaging its many constituen- The Museum took a leadership position within the Berkshire cies online. A relaunch of the homepage of its Web site in January was followed region in fostering collaboration with other cultural institu- by a strategic redeployment of communications staff to form a new media group, tions. In August 2008, the Museum launched the American working with a Web consultant under the umbrella of the Museum’s Education and Icons program, a joint ticking promotion with Chesterwood, Visitor Experience Department. The new media group began content migration, Hancock Shaker Village, and the Mount, with generous par- programming, and design toward the relaunch of the Museum’s site on a new, more ticipation of the Berkshire Eagle as a media sponsor. Offered flexible and interactive platform later in the year. Communications and new me- in Pick Three and Pick Four options, the program allowed visi- dia staff also worked closely with curatorial staff to prepare ProjectNORMAN tors to purchase a discounted ticket at any site for use at the for its online public debut in the fall of 2009. The Museum intensified its use of other partner sites. Norman Rockwell Museum took the lead social media, including Facebook and YouTube, to create and deepen relation- in developing a mutli-pronged marketing campaign targeted ships with disparate audiences online. Further “Museum 2.0” initiatives will be to group tour companies and leisure travel markets. All four pursued in the coming year. partner organizations, the Berkshire Visitors Bureau, the Red Lion Inn, and other members of the cultural tourism sector Communications staff made a undertook promotion. In addition to ticket sales, the Museum Frelinghuysen Morris distinctive contribution to the garnered great good will from its visitors and the Berkshire House & Studio visitor experience both online and business and cultural communities. The program was suc- in the galleries through in-house cessfully relaunched in May 2009 with the addition of a Pick video production capabilities. Two option that proved popular with visitors. American Icons Staff produced two major is on track to run from May through October each year—an videos in 2008-09—Conserving innovative new feature of the Berkshires’ cultural landscape. Rockwell’s United Nations and The Fantastical Faces of The success of American Icons sparked other partnerships. Peter Rockwell: A Sculptor’s The Museum collaborated with Mass MoCA to create a joint Retrospective, both to accompany ticket pairing Norman Rockwell with Sol LeWitt, the focus of their respective exhibitions—as well as an array of video clips of interviews, a permanent exhibition Mass MoCA unveiled in the fall, with lectures, and art demonstrations. More than 40 videos are now available on the theme Two Views: One Ticket. The Museum also entered the Museum’s YouTube site. In the spring, the Museum forged a partnership into joint ticketing partnerships with the Clark and Ventfort with the Indianapolis Art Museum, creator of ArtBabble, the Web’s first art video Hall, both of which debuted this spring. The reinstallation of Norman Rockwell’s community. Norman Rockwell Museum videos are available for viewing by studio in May provided the opportunity for a promotional collaboration with members of that community, together with videos by an elite group of museums Chesterwood and the Frelinghuysen Morris House and Studio around the theme and arts organizations nationwide. of artists’ studios.

28 29 sales & marketing continued membership This winter and spring, the Sales and Marketing Department made concerted Membership and individual support continue to efforts to renew and deepen relationships with the local lodging community. These play a significant role in generating income, espe- efforts resulted in cross-promotions and packages with numerous lodging partners, cially during a difficult economic climate. Nearly including the Red Lion Inn, Comfort Inn in Great Barrington, Vacation Village, 1,800 members and donors made financial com- Wyndham Resorts, various local bed and breakfasts, and others. In early spring, the mitments this past year. Particularly impressive Museum entered into an agreement with Yankee Publishing and Berkshire Visitors was the large percentage of renewing members, Bureau to offer online advance ticket purchasing, providing greater access to Web- a vital and cherished part of the Museum’s com- savvy leisure travel markets. munity of supporters.

The Museum also stepped up its efforts to engage a range of local businesses and The Museum hosted a number of member events attractions, including personal visits to those places that are important sources of this year, including members’ receptions for Over referrals. Regular drop-offs of Museum materials at strategic locations, as well as the Top: American Posters from World War I, Artists postering county-wide are other ways the Museum is raising its profile with visitors in Their Studios, and a members and community and the institutions that serve them. opening of A Day in the Life: Norman Rockwell’s Stockbridge Studio. Our Garden Gates Garden Party Relationships with the Berkshire Visitors Bureau and the Massachusetts Office of in the summer of 2008, reflecting the theme of Travel and Tourism remain vital to the Museum’s marketing efforts in the state our outdoor exhibition, In Full Bloom: Artists Design and beyond. Garden Gates, gathered members and Museum friends for a magical summer evening. Trade Shows And The International Market International travelers have strong interest in New England, and, often, knowledge 40th Anniversary of and affection for Norman Rockwell. The Museum is thus well positioned to Last summer, membership staff began to reach out to Norman Rockwell Museum’s attract international visitors. Accordingly, the Museum seeks to maintain a extended family in preparation for the 40th anniversary party, conceived as a strong presence at select travel trade expos, important venues for networking “family reunion” for 40 years of Museum members, supporters, Trustees, and with group and packaged travel companies. Sales and marketing staff attended other friends. Staff worked to locate and contact hundreds of longtime Museum several important shows, notably Discover New England, the premier international members, former Trustees, and supporters stretching all the way back to the travel trade show that attracts top representatives for group and packaged travel founding of the Old Corner House in 1969. The 40th anniversary thus became to the U.S. The Museum has forged important new relationships with international an occasion to renew old ties with members and other supporters, as well as travel companies that will bear fruit over time. Meanwhile, after just two years of strengthen existing relationships. attendance, the Museum has seen a rise in bookings from Japan, a country that has deep affection for Norman Rockwell. Planning for the 40th anniversary party was a significant focus of Museum staff, Trustees, National Council, and Museum members and supporters throughout the Facility rentals year. Membership and fundraising activities combined with meticulous planning The Museum’s buildings and grounds continue to provide an important source of for the July 2009 celebration ensured a successful event for the Museum—and a revenue and exposure through event rentals. The spectacular A.M. Stern-designed homecoming for many members of the Museum’s far-flung community. Museum building, historic Linwood House (the 19th-century “Berkshire cottage” on the Museum’s grounds), and 36 park-like acres are sought-after venues for New Members public events, private parties, weddings, reunions, corporate functions, and This winter, the Museum launched a new campaign to increase membership at Museum gatherings from 10 to 400. This year, over 2,000 people came to the the Illustrator’s Roundtable level ($125 and above). By joining NARM, the North Museum through special events, most of which are booked from May through American Reciprocal Museums program, Norman Rockwell Museum is able to October. The Museum was honored to host festivities for Austen Riggs; Davidow, offer members at the Illustrator’s Roundtable level free or discounted admission Davidow, Siegel & Stern, LLP; General Electric; General Mills; and SABIC, among to over 325 museums across North America. Thanks to this enhanced benefit, others, and to be the chosen site for numerous weddings, rehearsal dinners, the Museum saw growth in new memberships at the $125+ level, as well as christenings, reunions, and other life celebrations. upgrades of existing members. 30 31 membership continued

Training and incentive programs for Museum staff, as well as a more prominent convened its first Illustration Partners Network meeting to establish common membership presence within the Museum, set the stage for more proactive goals within the illustration art community and to plan for joint opportunities. recruitment of members. The Museum also intensified membership outreach at key Museum events, including the Stockbridge Community Breakfast, World Rhythms Operations, Preservation, and Physical Plant Community Day, and exhibition openings, as well as at gatherings of the Berkshire Norman Rockwell Museum received a one-time Economic Stimulus Grant of Young Professionals, SPARK, Berkshire Creative, and other community groups. $50,000 through the 2009 American Recovery and Reinvestment Act. Museum operations also benefit from a three-year general operating grant awarded by the Library memberships are a growing membership category for the Museum, and an Massachusetts Cultural Council. important tool for broadening its reach and accessibility. Sixty-eight regional libraries from Massachusetts, Connecticut, and New York participate in this program, which National Endowment for the Humanities enables library patrons to “check out” a pass for four individual admissions. Preservation and Access funding enabled the Museum to hire Jessika Drmacich as Corporate memberships Archivist to rehouse and order Rockwell’s Recognizing the vulnerability of corporate memberships in a sustained recession, voluminous records, starting with the fan the Museum sought to shore up and retain its corporate membership base. Sales mail he received from admirers around the and marketing staff continued efforts to attract new members, and focused on world. The grant will continue to fund the finding creative ways to support and secure relationships with existing corporate organization of Rockwell’s business corre- members. Though renewing members tended to downgrade their commitment in spondence. In May 2009, a $25,000 grant this economic climate, the Museum believes preserving relationships with business from the Town of Stockbridge Community partners over the long term is of vital importance. Preservation Committee further advances the digitizing, inventorying, and preserv- ing of Rockwell’s Stockbridge Photographic Collection. Previous support allowed the museum advancement curatorial team to develop its Stockbridge In its 40th anniversary year, Norman Rockwell Museum has reached new mile- Models exhibition, on view at Stockbridge’s stones, thanks to its widening community of supporters. The Museum gratefully new Town Hall. recognizes the investment of many individuals, businesses, foundations, and gov- ernment agencies in its exhibitions and programs, conservation and collection care, The Cultural Facilities Fund of the strategic planning, the new Rockwell Center for American Visual Studies, and the Massachusetts Cultural Council and Mass “Sharing Rockwell’s Legacy” campaign. Development awarded two significant grants this year: $38,000 to support campus-wide Such investment makes it possible for the Museum to take Norman Rockwell and architectural Master Planning, and $190,000 other historic and contemporary illustrators on the road to new audiences across in capital funds to address immediate infrastructure needs. The 1772 Foundation America through traveling exhibitions; to inspire thousands of visitors year-round stepped forward with a $20,000 grant to install a Fire Suppression System in through lectures, workshops, and school programs; and to preserve Rockwell’s the Rockwell studio, which was matched by a gift from the Burton D. Morgan legacy for new generations. Foundation, at the request of Trustee John V. Frank. The dry pipe system will provide important protection to the structure and its priceless contents, all the more es- Rockwell Center for American Visual Studies sential in light of this year’s updated interpretation of the studio to reflect Rockwell’s work surroundings in 1960. In August 2008, the Institute of Museum and Library Services awarded a Museums for America grant of $136,400 as seed money to launch the Rockwell Center for American Visual Studies. With this vital funding, the Museum began putting its Next Generations of Audiences business plan into action. In February 2009, it announced the appointment of the Several donors underwrote programs for youth. The Red Lion Inn, Country Rockwell Center’s inaugural Curator, Joyce K. Schiller. And in June 2009, the Museum Curtains, and Blantyre continued their sponsorship of Kids Free Every Day, 32 33 museum advancement continued underwriting Museum admission to all children age 18 “Sharing Rockwell’s Legacy” Campaign and under. Grants from High Meadow Foundation and Led by Dan Cain and Anne Morgan, the Campaign Steering Committee worked to the Berkshire County Sheriffs Association underwrite bus deepen relationships with friends and donors, and to seek support in the form of and program costs for hundreds of public schools groups, works of art, cash, stock, and bequests. The campaign went public in February 2009, and have brought more than 4,000 students and teachers with gifts and pledges totaling $18 million, including $10 million in artwork—nearly through our doors. Berkshire Bank supported education three-fourths of our goal of $25 million. Trustees Perri Petricca and Mark Selkowitz programming with a three-year commitment. Legacy are leading the Berkshire County portion of the campaign. Trustee Mark Krentzman Banks sponsored our popular annual juried Berkshire and his wife Farla hosted Museum friends at a gathering in Boston in May. County High School Art Show with a $4,000 grant, and the Greylock Federal Credit Union contributed toward the The “Sharing Rockwell’s Legacy” campaign was developed to support the baseball-themed All-American Independence Day. Nick & Museum by funding long-planned programs and initiatives vital to the Museum’s Ruth Boraski have doubled their generosity with a second future, such as ProjectNORMAN and the American Chronicles exhibition; to seek endowment grant to the Ruth P. & Nicholas Boraski Family Rockwell and illustration art to expand the Museum’s collections; and to secure Children’s Fund, which supports Museum programs for the endowment to provide robust support for art collections, operations, and the children, targeting those in need. Neil and Jane Golub will Museum’s beautiful campus. The Museum has received pledges and donations also set up an educational endowment. of artworks valued at over $10 million, including Norman Rockwell’s The Lineman and Cobbler Studying Doll’s Shoe. Donations have shored up the endowment against Exhibitions stock market declines due to the ongoing recession, and stabilized a modest but American Chronicles: The Art of Norman Rockwell took flight to the Chrysler Museum important income stream that helps support operations and staff. of Art in Norfolk, Virginia, and to the Detroit Institute of Arts, in Michigan, this year, two more stops on the exhibition’s six-year national tour. Thanks to the generos- ity of an anonymous foundation, the Museum is able to bring the best of its finance & administration Rockwell collections to thousands of The Museum experienced significant challenges to maintain financial stability new visitors nationwide. Planning for during the 2008-2009 fiscal year. Historically, the Museum’s operating income The Pleasures of Recognition: Rockwell’s is driven by admissions and store sales, and 2009 Inspirations began with a $30,000 was no exception. As was the case with many Chairman’s Grant from National cultural and nonprofit organizations throughout the Endowment for the Humanities. Over country, these areas were severely tested to achieve The Top: American Posters from World levels experienced in previous years. However, War I was supported by Thomas, the Museum worked diligently to maintain a very Eileen, and Edward L. Pulling. efficient and effective operation, which successfully controlled expenses without sacrificing its mission Board and Council Leadership and produced sound footings again this year. The advisory National Council is a group of friends and supporters from around the country who serve as Rockwell ambassadors, providing important stewardship and During the year, the Museum welcomed nearly national outreach for the Museum. Council members convened in Stockbridge over 130,000 visitors with six major exhibitions to the weekend of September 27-28, 2008, for an overview of the Museum’s 40th accompany its renowned collection of original anniversary celebration. Highlights of the weekend include a gathering at Ingleside, Norman Rockwell artwork. These visitors generated home of founding Trustee Pat Deely, hosted by her daughters, Trustee Cathy Deely admissions revenue of $1,303,000 and were re- & Pam Deely; and tours of Raw Nerve! The Political Art of Steve Brodner, which was sponsible for 85% of the Museum store’s net sales supported by a grant from Annie & Ned Lamont. of $815,000, with the remaining 15% generated

34 35 finance & administration continued donors

from online sales. Various other earned revenue Norman Rockwell Museum is grateful to the following donors for their generous categories contributed another $591,000 to our support from July 1, 2008 through June 30, 2009. operating revenue, with fees generated from the Museum’s traveling exhibition program leading $100,000 And Up $10,000-$24,999 $2,500-$4,999 the way with $487,000. These areas combined Institute of Museum and 1772 Foundation Therese & Malouf Abraham Library Services Berkshire Bank Jay Alix to make up 65% of total operating revenue. Valerie & George Kennedy Richard & Mary Kelly Marty & Jim Bush These results indicate how imperative it is for National Endowment for Mark Krentzman & Caroline Sally & Charles Cooper the Museum to proactively market its many the Humanities Vanderlip Carol & Michael Daly services and products. Steven Spielberg & Massachusetts Cultural Barbara Priester Deely Kate Capshaw Council Catharine B. Deely Craig & Laurie Norton Moffatt Eunice & Carl Feinberg New store products and seasonal food service $50,000 And Up Duncan & Christen Pollock Nancy Fitzpatrick on the Terrace café (run in partnership with the Ruth & Nicholas Boraski Edward L. Pulling William Hargreaves Red Lion Inn) not only add to the bottom line, but The Burton D. Morgan Eileen & Thomas Pulling The Henry Luce Foundation contribute to an enjoyable experience for visitors. Foundation Carole & Frederick B. Taylor Maureen & Paul Hickey Store staff work continuously to enhance the Kathleen & Daniel Cain Jane & Jack Fitzpatrick Cindy & Lee Williams Louise Holland Museum’s merchandising with new products. High Meadow Foundation, Deborah Hoover The success of these efforts is evident in the Inc. $5,000-$9,999 David & Suzanne Klausmeyer consistently strong capture rate of spending Country Curtains Clarke & Patricia Bailey Pam & Barry Kriebel from Museum visitors. The Red Lion Inn Berkshire County Sheriffs Legacy Banks Foundation Blantyre Association Ron & Diane Miller Patricia N. & Clarke H. The very loyal and generous base of friends of the Cain Brothers & Company The Red Lion Inn Bailey Foundation Country Curtains Ted Slavin & Patricia Rubin Museum continued to express their commitment Peter & Pamela D’Ambrosio Andrew & Susan Sordoni and support via donations, memberships, Trustee giving, and National Council $25,000-$49,999 John V. Frank John Spellman & Cynthia backing. These varied categories of development income contributed an additional Walter & Mary Jo Engels Steven & Susan Hirsch McCollum $1,087,000 to the Museum’s total operating revenue. In addition to this total, the Jane & Neil Golub Barbara Nessim & Jules Judy Francis Zankel Museum garnered grants of $480,000 from federal agencies and foundations in John & Chara Haas Demchick support of this year’s public launch of the Rockwell Center for American Visual Anne Morgan & Jim Kelley Perri Petricca $1,000-$2,499 Town of Stockbridge Studies and in continued support of ProjectNORMAN. Nelson & Ginny Severinghaus Michael Bakwin Community Preservation Berkshire Insurance Group, Fund Inc. Against these revenues, the Museum spent $4,113,000 on operating expenses resulting in an operating surplus of just under $170,000 before depreciation and investment income. The majority of these operating expenses were earmarked for exhibitions and educational programs. Legacy Society Norman Rockwell Museum gratefully acknowledges those individuals who have Capital improvements to the site consisted of continued repairs and upgrades made provision for the Museum as a beneficiary in their estate plans: to the Museum building, Rockwell’s studio, and historic Linwood House, as Robert & Lonna Berridge John V. Frank Salvatore & Shirlee* Scoma well as investments in enhanced computer and equipment to support Museum Adele Brennan* Robert T. & Lynne Mickey & Arlene Sego infrastructure. Linda B. Day Horvath Laughran Vaber Catharine B. Deely George D. & Valerie P. Cindy & Lee Williams James Thomas Duff* Kennedy Claire Williams Caroline Dwight Bain Bill Millis Ralph Wilson* Jewel Flower Evans* Molly* & Norman* Rockwell Jerome R. Zipkin*

*Deceased

36 37 donors continued Route 7 Grill Joel Brehm & Rodney Dugas Andy & Tracy Foster Paul & Jeanne Russ Cynthia Brown & Maura Four Seasons Heating & Lila W. Berle $500-$999 Crescent Creamery Evelyn Segel Delaney Cooling, Refrigeration, Inc. Peter & Helen Bing Robert & Ginny Abbe Doris & Foster Cummings Mickey & Arlene Sego Nancy A. Brown Ralph & Audrey Friedner Bruce & Sharon Bottomley Henry W. D. Bain James & Catherine Daily William & Martha Selke Roger Burdick Ruth Friendly Clay & Sue Burke Berkshire Life Insurance Co. Domaney’s Discount Liquors, Jane & Terry Shea Judith Burke Mr. & Mrs. Stephen M. Alice Carter of America Inc. Smith, Watson & Company, Curtis & Patricia Buttenheim Fromson Henry J. Connolly Brain Trust, Inc. Wayne Donelon & Denise LLP Mary June & Michael L. Joel Garrelick Nic & Mary Cooper Ruby Bridges Brunkus Elizabeth Strand Cancilla Robert & Joan Gerhart Curtis Publishing Dorothy Byrne Excelsior Printing Company Janet & Jack Teich Linda Cantoni & Joseph Richard & Monique Gershon Peter & Randall de Sève Cain Hibbard Myers & Cook Mary & Henry Flynt Oralie & Donald Thurston Guzman Bob & Gloria Gery Pamela Deely Judy Caywood Foresight Land Services Albert & Jacqueline Togut Paul & Tonia Carlo Joseph Gibbons Phil & Hilary Deely Andrew & Jane Cohen Ann & Dale E. Fowler Laughran Vaber Janet Cathcart Michael M. Gilbert The Dobbins Family William Cohn Renee & Michael Garrett Viva Roselle & Alan Chartock Leon Gilner Foundation Michael JP Collins General Systems Company, Susan & Russ Waring Stuart & Julie Chase Carol & Steven Ginsburg Frank & Patricia Faucett Bobbie Crosby Inc. Wave Systems Corp. Classical Tents & Party Goods Robert & Elizabeth Gniadek Susan & Timothy Fidler Gene & Lynn April Hartline Tom & Laurie Giddens Jerry & Karen Waxberg Coghlin Electrical Albert Goldberg GE Foundation Evelyn F. Hitchcock Steven & Barbara Glicksman Claudia & Bob Wells Contractors, Inc. Stanley & Carole Goldberg GE Global Research Center Kathleen & Neil Holden Linda J. Gorham Rick Wilcox & Joyce Butler Phyllis & Joseph Cohen Carol A. Gorst Michelle & Chuck Gillett Anabel & John Konwiser Susan & Richard Grausman Bruce & Vivian Wise William & Patricia Collins Charlotte & Sheldon Gross Nancy & William Goessel Legacy Banks Scott & Ellen Hand Mr. & Mrs. H. Joe Witte Michael Considine Olle & Elaine Haggstrom Mark Gold & Ellen Kennedy Craig Loomis Paula & David Hellman Richard M. Ziter, M.D. Leona Cooperman Richard L. Hamilton Howard & Sue Gorham Daphne & Bob McGill Mary Ellen & Damon Hern Nora Corra John & Glenda Hammer Mary Grant & James Canavan Wendell & Florence Minor Paul W. Ivory $100-$249 Cindy Corwith Brewster Hare & Robin Hare Greylock Federal Credit Union Johanna & David Musselman Ken & Jean Jones Bunny & Jeffrey Aaron John & Judith Crosier Mary W. Harrison Richard & Mica Hadar Judith & Lorne Norton Robert W. Kohanski Carol Abate Evelyn & Scott Cunningham Maryann & George Hathaway J. Mark & Beth Haney Mr. & Mrs. Lev H. Prichard Joan H. Kopperl Margaret Ackerman Richard Dannay & Gloria Attnys, Heller & Robbins Felda & Dena Hardymon Mr & Mrs. Judson P. Reis Norma & Sol Kugler AT&T Foundation Phares Kay Horiuchi-Wasilewski Estelle Hendrickson Gail & Tom Rockwell Lee Bank Mary G. Avery William & Jennifer Darger Robert & Lynne Horvath Thea Iervolino Mark & Betsey Selkowitz Lenox National Bank Nat & Betsy Bahrer Marianne De Gersdorff Mr. & Mrs. Richard A. Huoppi Lola Jaffe Bob Stringer & Diane Hessan Edwin & Elaine London George S. Bain Thomas Dembik Marilou & John Hyson Martin & Wendy Kaplan Troy’s Promotions Gretchen Long Carliss Baldwin & Randy Henry H. Dennis IBM Corporation Jamie & Ani Kiggen David Trzasko & Julia Savoy Charles & Marcia Mandel Hawthorne Martin & Harriette Diamond Stephen & Shirley Jenks MA College of Liberal Arts Wheeler & Taylor, Inc. Betsey & David McKearnan Dr. & Mrs. Bert Ballin Kitty & Mike Dukakis Craig & Rebecca Johns Dan & Judy Magrath Joan & Henry Williams Barbara & Don McLucas Rita M. Barredo J. Williar & Sue Dunlaevy Wes Johnson Martin & Joan Messinger Peter C. Williams Thomas K. & Donna David R. Barrett Joseph E. Dwyer Alistair D.K. Johnston NR Estate Licensing Company McQueen Cheryl & Frank Basch Henry & Ruth Ebbets Marcia Jones David & Janet Offensend $250-$499 Faith A. Menken William Bell Bud & Dot Edgerton Lawrence & Joan Julien John & Susan Ogden AAA Southern New England Mezze Catering Mary Berle John & Janet Egelhofer Nancy Kalodner Jacqueline Ohrstrom Alarms of Berkshire County Charles R. Moffatt David Berona Janet & Don Eisenstein Jerry & Nancy Kaplan Robert A.M. Stern Architects, Austen Riggs Center National Grid George & Roberta Berry Cindy & Chip Elitzer Kate Baldwin, Private Chef LLP Sara & Robert Awe O’Connell Oil Associates, Inc. Birchwood Inn George Elvin Howard & Nancy Kaufman David Rosenthal Sherwood & Caroline Bain Dr. William & Katharina Mr. & Mrs. Leslie Blatt Mary Jane Emmet Peter & Alice Kent Marshall & Barbara Sloane Harry I. Barney Perlow Richard & Ellen Blocker Eiko & Robert Engling Michael F. Kerrigan Aso Tavitian Lauren Barr & Derek Buhl Pittsfield Cooperative Bank Eleanor & Ed Bloom Marilyn & David Faust Pamela Kinsey Donald Trachte Jack & Carolyn Batty Preferred Mutual Insurance Elaine & Aaron Blum The Federal House Inn Jerry & Susan Kirshenbaum Marilyn & Ron Walter Lillian Bender Company Peter O. Bodnar Peggy & Miles Feinstein Judy & John Kittredge Jamie Williamson & Bill Lori & Allen Bernstein Terry Reicher Barbara Bonner Sharon & Paul Fentner Phyllis & Harvey Klein Marley Canyon Ranch in the Roberts & Associates Realty, Martha Bradshaw Richard & Joan Fenton Jeffrey Kleiser & Diana Robert & Elizabeth Wilmers Berkshires Inc. Anna Braman Lois & Daniel Fermaglich Walczak Sara Chase Carlson J. Bernstein & L. Rosenthal Janet & Frederick Braun, III Nancy & Peter Finn Anthony Knerr & Associates Katherine A. Collins Jean & Georgeanne Rousseau Jane & Jay Braus Christopher Forbes Robert F. Koenig 38 39 donors continued Library Members Palmer Public Library Classical Tents & Party Goods Adams Free Library Ramsdell Public Library Holly Coleman Jane E. Kostuch David & Judy Ogden Mitchell & Valerie Slotnick Agawam Public Library RCS Community Library Colonial Theatre Association Nancy A. Kramer Jean Jacques Oliviero Turbi & Paul Smilow Alford Free Public Library Roeliff Jansen Community Peter & Randall de Sève Joseph & Amy Kroboth Jeri Opuszynski Terry & Ellen Smith The Beardsley & Memorial Library Catharine B. Deely Dr. Stuart & Carol Kuller Dr. Stanley & Lesley Oransky SNE Building Systems Library Rutland Public Library Phil & Hilary Deely Debbie & Mort Kunstler Dean & Lorraine Parmelee Stephanie & Richard Solar Becket Athenaeum Sand Lake Town Library Walter & Mary Jo Engels Dr. Barry M. Lamont Jack Pemberton Alan & Sandra Solomon The Berkshire Athenaeum Sandisfield Public Library Excelsior Printing Company Henry & Louise Leander Gary & Rose Penniman Elissa Sommer Bethlehem Public Library Savoy Hollow Library Faber-Castell USA Dr. & Mrs. Eugene Leibowitz Diane T. Penola David Soskin Brunswick Community Shrewsbury Public Library Frelinghuysen Morris House John Hirsch & Herbert Leiman Bruce Piasecki & Andrea Norma & Kenneth Spungen Library Simsbury Public Library Glendale Botanicals Yuan & Olivia Liang Masters Mr. & Mrs. Kenneth Stark Cheshire Library Association South Hadley Public Library Guido’s Fresh Marketplace Light Horse Tavern Ray & Madeline Pieczarka Lewis & Margery Steinberg Chicopee Public Library Southwick Public Library GVH Studio Laird & Laurie Lile Michael & Heidi Poterala Thomas & Maureen Steiner Clarksburg Town Library Staatsburg Library Harmony Trails Carl & Beatrice Lindholm David & Margaret Poutasse Emmet & Toni Stephenson Clifton Park Halfmoon Public Stephentown Memorial Margit Hotchkiss Sharon & Ben Liptzin Margaret & Brian Quinn Robert & Virginia Stewart Library Library Dr. & Mrs. Anthony Knerr Stella Littlewood Cherry & Pete Rainone Mr. & Mrs. Sundberg Cohoes Public Library Stockbridge Library Farla Krentzman George & Betsy Longstreth Rosina Rand Jack & Debbie Swenson Dalton Free Public Library Association Mark Krentzman & Caroline Ann T. Lukens Sandra & Edward Rappaport Mr. & Mrs. William Taft David & Joyce Milne Public Taft Public Library Vanderlip Mr. & Mrs. Peter Lunder Cris Raymond Andy Talbot & Amy Johnson Library Tolland Public Library Gail Levin John & Nancy MacEwen Dr. & Mrs. William P. Reed Dorothy H. Tanner East Greenbush Community Topsfield Public Library Wendell & Florence Minor MacFarlane Office Products, Philip D. Rich John E. Taylor Library Troy Public Library Craig & Laurie Norton Moffatt Inc. Peter & Cinny Rockwell Leslie Teicholz & Bob Dahlen East Longmeadow Public Tyringham Free Public Library Anne Morgan & Jim Kelley Kate Maguire & Eric Hill Esther F. Rosati Arthur & Linda Tenenbaum Library Voorheesville Public Library Ray Murray, Inc. Barbara Mandell Emily Mason Rose Lisa Thamasett Egremont Free Library The Welles-Turner Memorial Nejaime’s Wine Cellars Barbara & Roger Manring Florence & Robert Rose Robert & Rebecca Thomas Forbes Library Library Orchids, Etc. Dennis L. Marchese Lydia Rosner Sheila & Randy Thunfors Goodwin Memorial Library West Springfield Public Perri Petricca John Marmonti Dr. & Mrs. Rubin Rebecca Timchak Goshen Public Library Library Pittsfield Brew Works Jeanette May Suzanne & Burton Rubin Richard & Mary Lou Torykian Grace Hall Memorial Library West Stockbridge Public Primate Fiasco Ann & Tim McCann William Rudge III William & Shirley Towey Granby Public Library Library Primitive Artisans, Inc. Leonard & Barbara McCue Cecelia Rufo C. David Trader Guilderland Public Library Westfield Athenaeum Lincoln Russell Louise A. McCue Linda & Frank Russell True North Insurance Agency Hinsdale Public Library Weston Public Library Bernie & Judy Shaw Brooke McKinney Massimo & Farla Russo Union St. Public House Hubbard Memorial Library Wilbraham Public Library Slocum Publishing Deborah & James Marty & Pat Salvadore Ron & Sandra Veillette Joshua Hyde Public Library Windsor Free Public Library Carol Soeldner McMenamy Al & Mary Ann Sanborn Robert & Sherene Venables Kent Memorial Library Patrick Stansfield Candy & Frank McNally Judy & Fred Sargent Chet & Madeline Vogel Lanesboro Public Library In-Kind Gifts Stockbridge Country Club Alan & Alice Model Ray & Susan Schieffer William & Diane Vogt Lee Library Association Bartlett’s Orchard Claire Swan Paul Moeller Gary Schieneman & Susan Capt. & Mrs. R. Leonard Volk Leicester Public Library Lillian Bender Tower Stone William Monks Fisher Henry & Sallie Von Mechow Lenox Library Association Berkshire Botanical Garden Ward’s Nursery, Inc. David Moran Bruce Schreiber & Ronney Ward’s Nursery, Inc. Leverett Library Berkshire Eagle Claire Williams Janice & Martin Morgenstein Rosenberg Grace E. Webber Lilly Library Berkshire Mountain Spring WJBlueprints Ms. Morris Karl & Judy Schumacher Al & Muriel Wermuth Lucy Robbins Wells Library Water Joan Zillmer Kenneth F. Mountcastle Ann Schutt George & Jane Wheeler Mason Public Library Berkshire Museum Donna & Roger Moyer Carol & Richard Seltzer Reid & Laird White Middlebury Public Library Berkshire Scenic Railway Norman Rockwell Museum is Mullen Brothers Moving & Donald & Arlene Shapiro Claire Williams Monson Free Library Museum honored to acknowledge our Storage Col. & Mrs. A. Park Shaw, Jr. Mrs. Ralph Wilson, Jr. Monterey Library Blue Q donors’ generosity. We strive Holly & Raymond B. Murray III Gail Shaw Windy Hill Farm, Inc. New Lebanon Library Steve Brodner to be as accurate as possible. Bruce & Mary Ellen Nielsen Mr. & Mrs. T. C. Sheffield, Jr. Anye & Edward A. Wolff III New Marlborough Town Ann F. Brown Please call the Development Margaret & Vaughn Nixon Norma Shribman Hisashi Yamagata Library Kathleen & Daniel Cain Office at 413.298.4100 with John & Maureen Noblet Karl & Laurie Siebert Arthur & Linda Yee North Adams Public Library Campo de’ Fiori any corrections. Thank you. George Obergfoll Sylvia Silverberg Linda & Ralph Zagaria Otis Library and Museum Roselle & Alan Chartock Robert & Scott Singleton Jerry & Linda Zukowski 40 41 staff, 2oo8-2oo9

Priscilla Anthony Customer Service Researcher DOCENTS/VISITOR SERVICES Joseph Aubert Manager of Visitor Services Linda Aurswald, Marge Blair, Peri Caverly, George Church, Barbara Clarke, Judy Daly, Allen Bell Manager of Warehouse and Safety Alfred DeMaio, Valerie DeMarasse, Kathy Dubree, Sheila Gershoff, Stephen Gershoff, Alisa Blanchard Office Manager James Gilbert, Elaine Gunn, Wray Gunn Jr., Joyce Hovey, David Johnson, Beverly Kaplan, Leslie Boudreau Floor Coordinator Rebecca Karpus, Lee Marino, Anna Myers, Larson Powell, Jane Salvatore, Robert Stevens, Terry Brown Collections Advisor Beverly Thompson, Laura Tota, Claire Williams, Meg Williamson Mark Carey Maintenance Assistant Jeremy Clowe Communications Assistant MUSEUM STORE Holly Coleman Director of Human Resources Thomas Daly Curator of Education Leslie Boudreau, Elias John Fernandez-Aubert, Sherdyl Fernandez-Aubert, Rob Doane Associate Registrar Allen Reid Earle, Charlotte Hern, Kelsey LeClair, Betsy Manning, Sally Melville, Kathy Dowler Membership Manager Grace Naughton, Robin Strauss Jean Drees Administrative Assistant Jessika Drmacich Archivist VOLUNTEERS Lise Dubé-Scherr Associate Director for Visitor Experience Florence Andrews, Priscilla Anthony, Polly and Richard Braham, Robert Bujalski, Kathy Dubree Visitor Service Assistant Dick Clemens, Anita Cohen, Judy Daly, Carlton Dodge, Kathie Dubree, Gwenn Evitts, Michael Duffy Manager of Museum Store Frank and Patricia Faucett, Paul and Marilyn Flaum, Joyce Hovey, Claire Johanson, Melinda Georgeson Director of Education Lenore Ladenheim, Joshua Lilienthal, Paul Lilienthal, Ed Locke, Phyllis Lieberman, James Gilbert Library Assistant Chrissie MacFadyen, Eugene Marshall, Julie Martino, Rick Masters, Tyra Mazzer, Debbie Greene Development Officer Tom and Ruth McNulty, Arnold Miller, Howard and Alayne Miner, Craig Moffatt, Daniel Heck Webmaster Lesley Oransky, Joan Parker, Ingrid Richardson, Rod Robertson, Bernie Shaw, Mary Ellen Hern Associate Director for Museum Advancement Molly Sheriff, Sylvia Silverberg, Ilene Spiewak, Myra Stern, Claire Williams Russell Horton Exhibition Manager Margit Hotchkiss Director of Sales & Marketing INTERNS Corry Kanzenberg Curator of Archival Collections Frank Kennedy Information Technology Manager Elizabeth Beatty, Margaret Cady, Jennifer Chen, Rachel Filkins, Sara Goldberg, Jill Laraway Warehouse Assistant Amanda Keating, Haley King, Patricia Konefal, Paul Morris, Jeffrey Nollner, Jennifer Lilienthal Bookkeeper Emily Reynolds, Althea Rockwell, Kalina Swann Martin Mahoney Manager of Collections & Registration Betsy Manning E-Commerce/Sales Associate Audrey Manring Director of Communications Ellen Mazzer Sales & Marketing Coordinator Mary Melius Manager of Traveling Exhibitions Laurie Norton Moffatt Director/Chief Executive Officer Courtney Parker Sales & Events Coordinator Credits Linda Pero Curator of Norman Rockwell Collections (retired) cover Peter Rockwell, Laurie Norton Moffatt, and Dan Cain at 40th anniversary party. Photo by Sarah Edwards; Stephanie Plunkett Deputy Director and Chief Curator page 3 (left) First Lady Diane and Governor Deval Patrick. Photo by Sarah Edwards; (right) Stephanie Plunkett, Larson Powell Visitor Service Assistant Laurie Norton Moffatt, Lila Berle, and Dan Cain at White House; page 4 Photo by Sarah Edwards; page 5 Laurie Kimberly Rawson Associate Director for Communications & Marketing Norton Moffatt receiving National Humanities Medal from President George W. Bush; page 6 Norma Ogden, Charles Sable Curator Jane Fitzpatrick, and Lila Berle. Photo by Sarah Edwards; page 7 Peter Rockwell atop Grendel’s Folly; page 9 Lila Jane Salvatore Assistant Manager of Visitor Services Berle, Laurie Norton Moffatt, First Lady Diane Patrick, Governor Deval Patrick, and Cathy Deely. Photo by Sarah Edwards; page 11 Steve Brodner and family at opening of Raw Nerve; page 12 (top) Rockwell in his Stockbridge Joyce K. Schiller Curator/Rockwell Center for American Visual Studies studio working on Golden Rule, 1960. Photo by Bill Scovill. Licensed by Norman Rockwell Licensing Company, Judy Shaw Assistant to the Director for Special Projects Niles, IL; (bottom) Andy Warhol at the Factory (detail). Photo by Ugo Mulas. Courtesy of Archives of American Wesley Shufelt Facilities Manager Art, Smithsonian Institution; page 13 Faith Weldon, Butterfly Gate, from In Full Bloom: Artists Design Garden Gates; Terry Smith Chief Operating Officer page 14 Norman Rockwell, No Swimming, 1921. © 1921 SEPS: Licensed by Curtis Publishing, Indianapolis, IN; page 15 Curator Joyce K. Schiller; page 16 Norman Rockwell, Cobbler Studying Doll’s Shoe, 1921. Licensed by Ann Sterlin Executive Assistant to the Director Norman Rockwell Licensing Company, Niles, IL; page 17 Fletcher Martin, cover illustration for Life magazine, Laura Tota Communications Receptionist/Education Assistant/VSA December 27, 1943. Gift of Steven Hirsch; page 18 Photo by Sarah Edwards; page 21 Photo by Sarah Edwards; Dale Wilson Maintenance Assistant page 22 Ed Locke and Dick Clemens, models for Rockwell’s The Runaway; page 23 Bottom photo by Sarah Edward Ziarnik Warehouse/Distribution Assistant Edwards; page 24 Photos by Sarah Edwards; page 26 Photo by Sarah Edwards; page 34 (top) Photo by Sarah Edwards; (bottom) Thomas and Eileen Pulling at opening of Over the Top; page 36 Photo by Sarah Edwards. 42 43 po Box 3o8, 9 Glendale Road Stockbridge, ma o1262

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