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Osaka-Expo-1970-Guidebook.Pdf

Osaka-Expo-1970-Guidebook.Pdf

Welcome to the United States Pavilion. We are proud to take part in this exposition, the first to be held in . Like , America is a Pacific nation, and it is as a friend and neighbor that we wish to express our sympathy with the high theme chosen for the fair. Progress and Harmony for Mankind have always been matters of central hope and concern for all Americans. Our own exhibits fall under the broad heading "Images of America."They attempt to convey an impression of the beauty and riches of our land, and a sense of the spirit that moves us today as it once moved our ancestors. As a people, we respect life and we exult in its possibilities. Thus there may be seen beneath this vast roof a mixture of the profound and the purely fascinating. Its variety is that of our country itself, and its promise larger yet-a confirmation of our collective faith in humanity. I am pleased to welcome to this Pavilion everyone who shares that faith. (!l_u /Jl+.,. Richard M. Nixon President

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The exhibits featured under the translucent air-supported cable roof treat the diversity and creativity characteristic of the American spirit. Seven major exhibits illustrating the theme, "Images of America;· shuttle the visitor back and forth in time and through a series of differentiated spaces on various planes . The floor dividing the luminous enclosure into two levels zigs and zags, projects and rec edes so that exhibits may be seen above, below and at eye level. Exhibition areas are arranged so that the visitor catches glimpses ahead, glances backwards at past exhibits and constantly makes visual comparisons.

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Huge rear-lit transparencies by ten of America's most perceptive photographers-a panorama of landscape, lifestyles and faces­ introduce visitors to the United States exhibition. All 120 photographs are in black and white rather than in color to emphasize and individualize their documentary quality. Each photographer represented in this exhibit has addressed himself to the task of interpreting in visual terms an aspect of American reality which has been particularly accessible to his own sensibility. Neither individually nor cumulatively do they show the whole truth. except in the sense meant by Ernest Hemingway, who said "any part you make will represent the whole. if it is made truly." •

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Duane Michals 1, i 1 :,. · -.. 1 TJ ,, 'l'.

Lee Friedlander

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American Painting

In contrast to the monochromatic scenes of contemporary America in the Ten Photographers exhibit. the painted images of the past are offered in a selection of realist American paintings. The twenty-one pictures exhibited in the United States Pavilion were selected from the Metropolitan Museum of Art collections to survey briefly from the eighteenth into the twentieth century some significant aspects of American realist painting in portraiture. genre, landscape and city scenes. The artists of this group are distinguished for their penetrating views of the American experience and mood.

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Detail, Washington Before the Battle of Trenton. 1792. by John Trumbull

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(far right) The Falls of Niagara, ca.1835. by Edw ard Hicks

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Th e Constitution and The Guerriere, ca.1835. by Thomas Ch ambers

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Fast action motion picture footage. actual sports equipment and memorabilia make the Sports exhibit one of the major exhibits in the United States Pavilion. Baseball is depicted by such 3-dimensional components as the actual lockers. uniforms and accessories used by such stars as Babe Ruth, Walter Johnson. Joe Dimaggio and Ty Cobb. Visitors may see the chronological development of the baseball glove and early catchers' masks and shin-guards as well as autographed baseballs and the original bats used by many of America's baseball heroes. Sailboats. surfboards and snowmobiles adorn the mylar-coated berm and there are special sections devoted to sports cars. football. golf and fishing.

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Bobby Jones"'Grand Slam" ball

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Space Exploration

The largest single exhibit area in the United States Pavilion is devoted in its entirety to American accomplishments in space exploration-with emphasis on the Apollo 11 lunar mission which successfully placed the first men on the moon on July 20, 1969. Virtually all of the space components on display in the United States Pavilion are "real"-ei th er because they are flight-flown objects retrieved from outer space (such as the Apollo 8 Command Module) or because th ey are objects capable of being flight-fl own (such as a lunar module). Actual cameras used on the moon as well as a sample of moon rock are also featured in the exhibit.

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F1 rocket engine

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Architecture

Noteworthy American buildings. large and small . old and new. are depicted in the United States Pavilion by means of rear-lit color transparencies. The range shown goes from such immense. complex structures as th e Boston City Hall to still-used survivals of a smaller-scaled. uncrowded past-an adobe church from New Mexico. a salt box from New England and a stone barn from Pennsylvania.

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Folk Art

Occupying a major area in the United States Pavilion. the folk arts display features sixteen separate categories of objects many of which were selected on the basis of their similarity and relevance to native Japanese designs. Never before has such a diversified single collection of American folk arts been shown outside of the United States. Native American folk art-that of the Indians and the Eskimos-is represented by masks. pottery. weaving, basketry, totem poles and jewelry while the beauty and simplicity of hand produced. anonymous Americana of the nineteenth century is illustrated by exhibits of Santos. handtooled saddles. trade store figures. weathervanes and quilts.

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Indian and Eskimo masks 1 :.,y7:.,,=1.7.~-1::- (7)l/ii

Wooden sculptures (detail) ,1':/ll; ( t < t, J ') ) Chief Tammany Weathervane J 7.::.,( ~ft(7)00.J!

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Indian feather fans 1 ;,,y7;,,(7);j;J~ Indian basketry 1 ;,,f-7;,,(7)tJ•.:.'*IHI

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Saddles and Indian textiles ¥'ii1: 1 '/7 , '/O)*®Jn

Whirligig '7 - l)c\' ,,'l'

Gravestone rubbings ~ j-!:{O)::fii' 9

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In a completely enclosed area in the United States Pavilion stand the results of a pioneer experiment in which industrial corporations sheltered artists in residence and gave them the opportunity to explore advanced technology and transmute it into art. Eight such works are featured here and they utilize techniques ranging from laser light beams and visible gases to pseudo-optics and three-dimensional photography.

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Robert Whitman: Cube and concave mirrors with pseudo-scopic images

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Boyd Mefferd: Strobe light environment

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Tony Smith: Cave of tetrahedral and octahedral cardboard units

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Newton Harrison: Ionized rare gases in vacuum chambers

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Rockne Krebs: Argon and helium neon lasers o ·,?~, · ? v7'7, (T 1v ::i';,, "-')1 1J'7L., ~, ,,- ;,<7)v- if ) U.S. Pavilion Structure

The United States Pavilion at the Japan World Exposition in . 1970 is a translucent air-supported cable roof covering a space approximately the size of two football fields. This structure permits sunlight to pass through during the day and glows at night from interior light. Measuring 274 feet by 465 feet, the super-elliptical enclosure constitutes the largest and lightest clear span, air-supported roof ever built. It weighs approximately one pound per square foot. The enclosure consists of a vinyl-coated fiberglass fabric membrane which spans between intersecting high strength steel cables and is kept inflated by an internal pressure of approximately three-hundredths of a pound (.03) per squa re inch above the outside atmospheric pressure. The visitor entering the translucent air-supported cable roof passes into the structure through revolving doors located in a concrete tunnel entrance area. The interior structure. housing seven major exhibits on two levels. is an angular. steel framework posed against the curved walls of the mirror mylared interior berm surface.

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Los Angeles County Museum of Natural History United States Information Agency Participants William J. Mackey. Jr. Joseph B. Martinson. Museum of American Fo!k Art Organizing Agency: Ten Photographers: The Mattatuck Museum Office of the United States Commissioner General The Museum of Modern Art Museum of American Folk Art United States Information Agency Museum of the American Indian. Heye Foundation American Painting: Cowboy Hall of Fame Commissioner General: The Metropolitan Museum of Art New York State Historical Association Ambassador Howard L. Chernoff The Newark Museum Sports: Ann Parker/Avon Neal Peabody Museum Deputy Commissioner General : Sponsor: Shelburne Museu m. Inc. Paul Modic Reader's Digest Smithsonian Institution State Historical Society of Colorado Deputy Commissioner General for Films by: Taylor Museum. Colorado Springs Fine Art Center Chaparos Productions Limited Planning and Design: University Museum Jack Masey Virginia Museum of Fine Arts Photographs by: Carl Boenish. U.S. Parachute Assn. Deputy Commissioner General for New Arts : Marvin Newman. Multi-Media Photography Administration: Los Ange.les County Museum of Art Harold 0. Wright Photo Researchers Photoworld. Inc. Sports Illustrated Commissioner General's Lounge: Architects and Designers United Press International Sponsors: Wide World Photos. Inc. Pan American World Airways Seagram's Exhibition Design Team: Action-Age Inc. Davis, Brody, Chermayeff, Geismar, deHarak Amana Refrigeration. Inc. AMF International Associates Anheuser-Busch. Inc. Barris Kustom Industries. Inc. Cecilware Corporation Bensen Aircraft Corporation Davis Products Company Principals: Ray Brock Hatco Corporation Lewis Davis Coast Catamaran Corporation The Hobart Manufacturing Company Samuel M. Brody Evinrude Motors International Tel ephone & Telegraph Corporation Alan Schwartzman Anthony ("Andy") Granatelli. STP Corp. King Seeley Thermos Company Ivan Chermayeff Harley-Davidson Motor Co. Knoll International Ltd, Thomas H. Geismar Hillerich & Bradsby Co. The Parker Pen Company Rudolf deHarak B F. Meyers & Co. Wisconsin Cheese Industry National Baseball Hall of Fame and Museum. Inc. Zippo Manufacturing Company Project Architect · National Football Foundation and Hall of Fame Yasuo Uesaka Rawlings Sporting Goods Co. John T. Riddell Co. Guide Program: Burlington Industri es. Inc. Senior Exhibition Designer . Schiefer Manufacturing Co. Northwest Orient Airlines David Sutton Shakespeare Company Trailasled. Inc. Pan American World Airways Trench Mfg. Co. Parsons School of Design Structural Engineers: Tycoon/Fin-Nor David Geiger-Horst Berger U.S. Golf Association Official Cars: A. T. Vatis Chrysler Corporation Landscape Architects: Bob White Surfboards M. Paul Friedberg & Associates Wilson Sporting Goods Company Presentation Brochure: Gene Zimmerman·s Automobilorama Sponsors: Mechanical Engineers: A. B. Dick Company Cosentini Associates Space Exploration: American President Lines Sponsor: The Chase Manhattan Bank Lighting Consultant: The National Cash Register Co. The Flying Tiger Lin e. Inc. Howard Brandston Lighting Design, Inc. IBM World Trade Corporation Fisher Pen and Company Audio-Visual Consultant: U.S. Army Natick Laboratories The National Cash Register Co .. Ltd , Will Szabo Associates Ltd. National Aeronautics and Space Administration Ohbayashi-Gumi, Ltd. Omega Watch Company Pfizer International Inc. Owens-Corning Fiberglas Corporation Pavilion Construction Smithsonian Institution. National Air & Space Museum Brochure Photography by : Trenton Foods Schunk-Kender (New York) U.S. Topographic Command General Contractor. Co-Architect : Westinghouse Electric Corporation Ohbayashi-Gumi, Ltd. Brochure Printing by: Whirlpool Corporation Dai Nippon Printing Co .. Ltd. Manhattan Publishing Company Architecture: Architectural Forum

Photographs by: Elliot Erwitt. Magnum Photos. Inc.

Folk Art: Abby Aldrich Rockefeller Folk Art Collection Mr. and Mrs. Bernard Barenholtz Connecticut Historical Society The Denver Art Museum Everhart Museum of Natural History. Science and Art Frederick Fried Stewart Gregory Robert Hallock Hancock Shaker Village Herbert W. Hemphill. Jr, Hopkins Center Art Galleries. Dartmouth College Indian Arts and Crafts Board. U.S. Department of the Interior Harvey Kahn Mr & Mrs. Jacob M. Kaplan We are pleased to be participating in Japan's first world exposition. In planning the United States Pavilion and its related exhibits at this great exposition, we sought to bring to Expo '70 a representative view of America enclosed in the latest and most meaningful of building technologies. Our search for a totally new building methodology for enclosing space led us into the development of a cable and air-supported superspan-a technique which may be used to provide a controlled and pollution-free environment over stadiums, crops and even cities. As for our exhibits, they are an attempt to convey a sense of who Americans are, .. where and how we live, and what we have created in the way of science, culture and technology. 0 It is our hope that the combination of our air-supported structure together with the diverse exhibits which it encloses will be of interest to all those who visit the United States Pavilion. \-llll~L.~\­ Howard L. Chernoff Ambassador

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