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2013 MEDIA KIT COWBOY...IT’S A STATE OF MIND CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t
Since 1997 our goal has remained steadfast – to be Canada’s leading western lifestyle magazine. With a loyal and dedicated readership we have seen our goals achieved through continual growth in our subscriber base and consistent newsstand sales. For 15 years now we have been the voice of the Canadian West, building on a strong relationship with those individuals and companies who immerse themselves with the people and places that define this unique lifestyle. Come join us as we ride into the heart and spirit of the Canadian West and let us assist you in reaching the right people, at the right time with the right message. IN PRINT, ONLINE & MOBILE
CanadianCanadian CowboCowboyy CountCountryr magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424 CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t
WESTERN VACATION GUIDE SPECIAL ADVERTISING GUIDES
*OFBDIJTTVFXFGFBUVSFBOBEWFSUJTJOHESJWFO4QFDJBM (VJEF UIFUIFNFIBWJOHCFFOSFRVFTUFEBOEIJHIMZ SFWJFXFECZPVSSFBEFST5IJTJTZPVSPQQPSUVOJUZ UPSFBDIBUBSHFUFEBVEJFODFBOEFOIBODFSFBEFS SFDFQUJWFOFTT0VS4QFDJBM"EWFSUJTJOH(VJEFTBSFBHSFBU JOUSPEVDUJPOJOUPUIFNBHB[JOFBOEUIFQFSGFDUWFIJDMF UPEFMJWFSZPVSNFTTBHF
WESTERN ART GUIDE February/MarchTU"OOVBM5SBOTQPSUBUJPO(VJEF 'SPNUSVDLTUPUSBJMFSTUP37TBOEBDDFTTPSJFT UIF'JSTU"OOVBM 5SBOTQPSUBUJPO(VJEFXJMMCFUIFSFBEFSTVMUJNBUFTPVSDFGPS XIBUJTBWBJMBCMFUPNBLFUIFJSUSBWFMTSVOBTTNPPUIMZBT QPTTJCMF
April/MayUI"OOVBM8FTUFSO7BDBUJPO(VJEF *GZPVSCVTJOFTTJTBXFTUFSOWBDBUJPOEFTUJOBUJPOUIFOUIJT HVJEFJTGPSZPV"USVTUFETPVSDFPOXIFSFUPHPBOEXIBUUP EPXIJMFQMBOOJOHBWBDBUJPO PVSSFBEFSTIBWFDPNFUPSFMZ POUIJTHVJEFZFBSBGUFSZFBS
June/JulyUI"OOVBM8FTUFSO"SU(VJEF $PNJOHPVUKVTUJOUJNFGPSUIF$BMHBSZ4UBNQFEF"SU4IPX UIJTHVJEFJTBSFTPVSDFPOTPNFPGUIFCFTUXFTUFSOBSUJTUTJO $BOBEB8JUIBDPOUSPMMFEEJTUSJCVUJPOUIBUJODMVEFTBNBJMPVU DESTINATION EDMONTON FEATURE UPQSFWJPVTXFTUFSOBSUQVSDIBTFST BUUIF4UBNQFEF ZPVDBO SFBDIUIPVTBOETPGQPUFOUJBMCVZFSTJOUIJTQPQVMBSHVJEF
August/September SE"OOVBM8FTUFSO)PSTF*TTVF *ODMVEJOHFWFSZUIJOHGSPNGFFE OVUSJUJPOBOETVQQMFNFOUTUP IPSTFHFBSBOEBVDUJPOT UIJTHVJEFJTEFEJDBUFEUPFWFSZUIJOH UIBUUIFIPSTFPXOFSOFFET
October/NovemberUI"OOVBM$ISJTUNBT(JGU(VJEF 'PSZFBST XFIBWFCFFOJOTQJSJOHUIPTFXIPMJWFBOEMPWF UIFXFTUFSOMJGFTUZMFXJUIPVS"OOVBM(JGU(VJEF4IPXDBTF ZPVSVOJRVFHJGUJUFNTUPUIJTOJDIF XFTUFSOBVEJFODF
October/November"OOVBM%FTUJOBUJPO&ENPOUPO $'3 'FBUVSF ANNUAL BUILDERS SHOWCASE 8IFSFUPFBU TUBZBOEQMBZXIJMFJOUPXOGPSUIF$BOBEJBO 'JOBMT3PEFPIBWFCFFOUIFQJMMBSTPGUIJTGFBUVSF'PSBOZPOF MPPLJOHUPDPNFUP&ENPOUPOGPSUIFSPEFP UIJTJTUIFHVJEF GPSUIFN"EWFSUJTFZPVSCVTJOFTTBOEFOTVSFUIBUZPVBSF BQBSUPGUIFFDPOPNJDTVSHFUIBUIJUT&ENPOUPOFWFSZ /PWFNCFS
December/JanuarySE"OOVBM#VJMEFST4IPXDBTF #VJMEJOHBSVSBMIPNFJTBDIBMMFOHJOHUBTL BOEUIJTHVJEF GFBUVSFTCVJMEFSTXIPTQFDJBMJ[FJOSVSBMIPNFT8IFUIFS PVSSFBEFSTBSFMPPLJOHGPSBDVTUPNCVJMUPSBNBOVGBDUVSFE IPNF UIJTTIPXDBTFXJMMDPWFSJUBMM4IPXDBTFTBSFPòFSFEPO CPUITJOHMFBOEEPVCMFQBHFDPOöHVSBUJPOT
Canadian Cowboy Country magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424 CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t
EDITORIAL FEATURES * Rankings came from our readers in the 2010 Reader Survey
t Ranching in the West Ranked #1 by our Readers t Living Legends Ranked #2 by our Readers t Trail Blazers Ranked #3 by our Readers 4UPSJFTPGUIFGBNJMZSBODIFTXIPTFDBUUMFBOE 'FBUVSFTUIPTFXIP UISPVHIUIFJSMJGFTXPSL IBWF 8FSFDPHOJ[FUIFQFPQMF BOEJOTPNFDBTFT IPSTFCSBOETIBWFPGUFOCFFOLOPXOGPSBDFOUVSZ HSFBUMZDPOUSJCVUFEUPUIFXFTUFSOMJGFTUZMF MJWFTUPDL XIPTFMJGFCSPVHIUIPOPVSBOESFTQFDUUP PSNPSF UIF$BOBEJBO8FTU
t Cowboy Way (Horse Training) t Homes of the West t Hot Brands .FUIPETBOEBEWJDFGSPNTPNFPGUIFUPQIPSTF 'FBUVSJOHMVYVSJPVTDVTUPNCVJMUIPNFTUPDP[Z "XFBMUIPGUIFMBUFTUGBTIJPOöOET IPSTFHFBS USBJOFSTPOCPUITJEFTPGUIFCPSEFS IFSJUBHFöMMFESBODIIPVTFTBOEFWFSZUIJOHJO KFXFMSZ HJGUTBOESBODIBDDFTTPSJFT CFUXFFO COLUMNISTS
t Spirit of the West by Hugh McLennan t It’s the Pitts by Lee Pitts )VHI.D-FOOBOJTUIFIPTUPGUIFNVMUJ -FF1JUUTJTUIFCFTUTFMMJOHBVUIPSPGTFWFSBM BXBSEXJOOJOHXFFLMZSBEJPQSPHSBN Spirit CPPLTBOEUIFFYFDVUJWFFEJUPSPGUIF of the West IFBSEBDSPTT$BOBEBBOEUIF64 -JWFTUPDL.BSLFU%JHFTU
t Reflections by Bryn Thiessen t Wheel to Wheel by Billy Melville #SZO5IJFTTFOJTBXFMMSFHBSEFEDPXCPZ #JMMZ.FMWJMMFJTBOPUFEIJTUPSJBOBOEBNVMUJ QPFU SBODIFSBOEIPSTFUSBJOFS)FJTUIF BXBSEXJOOJOHQSPGFTTJPOBMDIVDLXBHPO QBTUPSPG$PXCPZ5SBJM$IVSDI SBDJOHDPMPVSDPNNFOUBUPS
t Road to the CFR by Tim Ellis t Clownin’ Around by CrAsh Cooper 5JN&MMJTJTBXFMMLOPXOTQPSUTSFQPSUFSBOE .VMUJBXBSEXJOOJOHBSUJTUBOEFOUFSUBJOFS UIFQSFTFOUFSPGUIF3".3PEFP3FQPSUTPO $S"TI$PPQFSJTPOFPG-FBOJO5SFFTUPQ $'$8SBEJP XFTUFSODBSUPPOJTUT
Canadian Cowboy Country magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424 CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t OUR READERS Every second year Canadian Cowboy Country magazine surveys its subscriber base. The following survey results came from a mailed in survey from subscribers conducted October – November 2010.
DEMOGRAPHICS
91% 80% 66% 52% 54% 48% 46% 28% 79% 20% 6% 9%
MALE FEMALE 19-40 41–60 60+ HIGH POST RURAL URBAN OWN RENT SCHOOL SECONDARY GENDER AGE MARRIED EDUCATION REAL ESTATE
Over half of all consumer spending is attributed to consumers over 50. This group has more wealth accumulated and more spending power than any other age group in history. Fifty Percent of all discretionary funding comes from this age group. - Senior Living
VEHICLES LIVESTOCK Owns an average of 2.3 vehicles Our readers own an average of 6.1 horses
Planning on replacing their vehicle Own Horses 56% within the next two years 77% Own Cattle 32% Use a truck as their primary vehicle 62% Own a tractor 50% Own an ATV or UTV 39%
READER LOYALTY READER ACTIVITIES
READERS’ HABITS Regularly purchase Western Art 44% Magazine Plan to renew 99% Western Home Decor 44% Read every issue 97% Western Styled Clothing 73% Refer to back issues 90% Read same day 85% Regularly purchase from Catalogue / Mail Order 44% Keep magazine 59% Toll Free 68% Pass it on 39% Trade Show 34%
READERS’ FAVOURITES Travel habits More than once per year 73% Average length of holiday 12.72 days Essential Reading Ranching in the West 89% Patronized advertiser Yes 70% Living Legends 86% Trail Blazers 83% Cowboy Way 79% Clownin’ Around (CrAsh Cooper) 75% Spirit of the West (Hugh McLennan) 75% Reflections (Bryn Thiessen) 75% Cowboy Poetry 75%
Canadian Cowboy Country magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424 CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t
READERSHIP CIRCULATION
59,515 per issue 45,000 44,000 43,000 42,000
Single Copy Price ...... $5.95 41,000 40,000 Subscription Price ...... $24.00 39,000 38,000 Frequency ...... 6 issues / year 37,000 36,000 35,000 34,000 33,000 32,000 31,000 Subscription By PROVINCE 30,000 29,000 28,000 27,000 26,000 25,000 24,000 23,000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012* BC 5PUBMOFXTTUBOETBMFTOPUZFUöOBM"WFSBHFTXFSFVTFE 14% AB 62% SK 14% MB OTHER 2% ON 3% 5% 2013 Proposed Controlled Circulation
February/March 2013 t Kamloops Cowboy Festival April/May 2013 Why Is Paid t ACVA Guest Ranches (in room distribution) t Red Deer Mane Event Circulation Better? June/July 2013 t Calgary Stampede (mail out to previous buyers & attendees) More Readers t Calgary Stampede (Western Art Gallery) Print Measurement Bureau (PMB) statistics show that paid circulation August/September 2013 magazines have more readers per copy. t Bling ‘n Boots Charity Auction t Select ranch horse auctions Strong Relationship with Readers October/November 2013 Qualitative data from PMB shows that paid circulation magazines have Marriott at River Cree (CFR Official Host Hotel – in room distribution) better scores for both time spent reading and editorial interest. t t Canadian Finals Rodeo Luxury Boxes Editorial Discipline t Canadian Finals Rodeo Paid circulation magazines have to earn their cover price. Therefore the December 2013/January 2014 editorial has to be engaging and of the highest quality. t Spirit of the West Cruise (in cabin distribution)
Canadian Cowboy Country magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424 CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t
2013 ADVERTISING RATES - PRINT
Rates per Insertion Dates to Note FOUR-COLOUR DISPLAY ADS SALES MATERIAL STREET ISSUE DEADLINE DEADLINE DATE BEST POSITION 1X 3X 6X M/D/Y M/D/Y WEEK OF
Full Page $1,945 $1,700 $1,460 Feb/Mar 2013 12/20/12 01/02/13 01/24/13 2/3 Page $1,555 $1,360 $1,168 Apr/May 2013 02/21/13 02/28/13 03/28/13 1/2 Page $1,361 $1,190 $1,022 1/3 Page $970 $850 $730 Jun/Jul 2013 04/18/13 04/25/13 05/23/13 1/4 Page $778 $680 $585 Aug/Sep 2013 06/20/13 06/27/13 07/25/13
Oct/Nov 2013 08/22/13 08/29/13 09/26/13 SPECIAL POSITION 1X 3X 6X Dec ‘13/Jan ’14 10/17/13 10/24/13 11/21/13 Back Cover $2,430 $2,125 $1,825 Inside Covers $2,235 $1,955 $1,680 EDITORIAL & SPECIAL POSITION SECTION Double Page Spread $3,110 $2,720 $2,348
2/3 Page
SPECIAL ADVERTISING GUIDES 1X 1/3 Page
1/4 $450 Double Page Spread 1/2 $800 Full Page $1,450 Double Page Spread $2,400
SPECIAL ADVERTISING GUIDES COWBOY MARKET 1X 3X 6X Full Page 1/2 Page 1/6 Page $325 $285 $245 Horizontal 1/12 Page $195 $171 $147
Advertising rates are NET (non-commissionable). 1/4 Page 1/4 Page GST not included.
COWBOY MARKET
1/6 1/12 Contact info Page Horizontal Page 1/6 1/6 1/6 Page Page Page Vertical Vertical Vertical Sales Inquiries 1/6 Page Horizontal E [email protected]
TF 1-800-943-7336 1/12 Page
Ad Material Information E traffi[email protected] TF 1-800-943-7336
Canadian Cowboy Country magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424 CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t
2013 ADVERTISING RATES - WEB
2 MONTHS
2 MONTHS DIMENSION Adv* Non-Adv** (width x depth) Price covers 2 months Basic Listing – – – Enhanced Listing – – – 1/2 Box Ad – – 300 px X 125 px Big Box Ad $200 $400 300 px X 250 px
6 MONTHS
6 MONTHS DIMENSION Adv* Non-Adv** (width x depth) Price covers 6 months Basic Listing – – – Enhanced Listing – – – 1/2 Box Ad $360 $720 300 px X 125 px Big Box Ad $540 $1,080 300 px X 250 px
12 MONTHS
12 MONTHS DIMENSION Adv* Non-Adv** (width x depth) Price covers 12 months Basic Listing FREE $150 – Enhanced Listing $150 $300 – 1/2 Box Ad $600 $1,200 300 px X 125 px Big Box Ad $960 $1,920 300 px X 250 px
* Magazine Advertiser, must have advertised in the magazine for a minimum of 6 months ** Non-Advertiser
Basic Listing Enhanced Listing s !DDRESS #ITY 0ROVINCE s !DDRESS #ITY 0ROVINCE s 0HONE .UMBER s 0HONE .UMBER s % MAIL s ,INK TO 7EBSITE s 0RIORITY 0OSITION
Canadian Cowboy Country magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424 CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t MECHANICAL SPECIFICATIONS
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Canadian Cowboy Country magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424 CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t
Other Publications by Tanner Young Publishing Group
EDMONTON Tourism’s Official EDMONTON Tourism’s Official Destination Planning Guide Visitor Planning Guide Annual Annual Target your advertising dollars Business and leisure travellers alike who are towards influential travel industry planning their next trip to Edmonton love this professionals—the people who book. The Visitor Planning Guide is formatted in a plan the itineraries of the major convenient digest-sized publication, containing conventions, tour groups and other valuable and timely editorial, sample itineraries, large-scale business and leisure maps, and more. events being held in Edmonton and surrounding area. Our Alberta - Driving Guide and Hotel Directory Annual A comprehensive and portable digest-size magazine for travellers and visitors, Our Alberta covers sights, attractions, festivals, and Where accommodations in every region throughout Bi-Monthly Alberta. Our Alberta also provides information This widely recognized publication on local history, culture, adventure travel, maps, is produced in 43 international mileage charts and more. markets, making it the world’s largest publisher of visitor Yellowhead IT! magazines. The Edmonton Annual edition is the city’s premier The Trans Canada Yellowhead Highway visitor magazine that offers an joins communities across the Canadian West informative and timely mix of through Manitoba, Saskatchewan, Alberta and listings (restaurants, attractions, British Columbia. This magazine highlights the shops, events, etc.) as well as attractions, accommodations, businesses and entertaining articles and images more along this popular route. that highlight the best of the city.
Canadian Cowboy Country CFR Souvenir Program Bi-Monthly The Canadian Finals Rodeo Canada’s leading western lifestyle Official Souvenir Program magazine highlights great features all of the rodeo Canadian ranches and Western contestants, the winners personalities. Regular features of the stock awards, rodeo include news from the western terminology explanations world; regular columnists cover and interesting editorial. rodeo, chuckwagon racing, western lifestyle, humour, western music reviews, horse training, great recipes and even some cowboy poetry!
Canadian Cowboy Country magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424