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Cowboy...It's a State of Mind t 2013 MEDIA KIT COWBOY...IT’S A STATE OF MIND CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t Since 1997 our goal has remained steadfast – to be Canada’s leading western lifestyle magazine. With a loyal and dedicated readership we have seen our goals achieved through continual growth in our subscriber base and consistent newsstand sales. For 15 years now we have been the voice of the Canadian West, building on a strong relationship with those individuals and companies who immerse themselves with the people and places that define this unique lifestyle. Come join us as we ride into the heart and spirit of the Canadian West and let us assist you in reaching the right people, at the right time with the right message. IN PRINT, ONLINE & MOBILE CanadianCanadian CowboCowboyy CountCountryr magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424 CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t WESTERN VACATION GUIDE SPECIAL ADVERTISING GUIDES *OFBDIJTTVFXFGFBUVSFBOBEWFSUJTJOHESJWFO4QFDJBM (VJEFUIFUIFNFIBWJOHCFFOSFRVFTUFEBOEIJHIMZ SFWJFXFECZPVSSFBEFST5IJTJTZPVSPQQPSUVOJUZ UPSFBDIBUBSHFUFEBVEJFODFBOEFOIBODFSFBEFS SFDFQUJWFOFTT0VS4QFDJBM"EWFSUJTJOH(VJEFTBSFBHSFBU JOUSPEVDUJPOJOUPUIFNBHB[JOFBOEUIFQFSGFDUWFIJDMF UPEFMJWFSZPVSNFTTBHF WESTERN ART GUIDE February/MarchTU"OOVBM5SBOTQPSUBUJPO(VJEF 'SPNUSVDLTUPUSBJMFSTUP37TBOEBDDFTTPSJFT UIF'JSTU"OOVBM 5SBOTQPSUBUJPO(VJEFXJMMCFUIFSFBEFSTVMUJNBUFTPVSDFGPS XIBUJTBWBJMBCMFUPNBLFUIFJSUSBWFMTSVOBTTNPPUIMZBT QPTTJCMF April/MayUI"OOVBM8FTUFSO7BDBUJPO(VJEF *GZPVSCVTJOFTTJTBXFTUFSOWBDBUJPOEFTUJOBUJPOUIFOUIJT HVJEFJTGPSZPV"USVTUFETPVSDFPOXIFSFUPHPBOEXIBUUP EPXIJMFQMBOOJOHBWBDBUJPO PVSSFBEFSTIBWFDPNFUPSFMZ POUIJTHVJEFZFBSBGUFSZFBS June/JulyUI"OOVBM8FTUFSO"SU(VJEF $PNJOHPVUKVTUJOUJNFGPSUIF$BMHBSZ4UBNQFEF"SU4IPX UIJTHVJEFJTBSFTPVSDFPOTPNFPGUIFCFTUXFTUFSOBSUJTUTJO $BOBEB8JUIBDPOUSPMMFEEJTUSJCVUJPOUIBUJODMVEFTBNBJMPVU DESTINATION EDMONTON FEATURE UPQSFWJPVTXFTUFSOBSUQVSDIBTFST BUUIF4UBNQFEF ZPVDBO SFBDIUIPVTBOETPGQPUFOUJBMCVZFSTJOUIJTQPQVMBSHVJEF August/September SE"OOVBM8FTUFSO)PSTF*TTVF *ODMVEJOHFWFSZUIJOHGSPNGFFE OVUSJUJPOBOETVQQMFNFOUTUP IPSTFHFBSBOEBVDUJPOT UIJTHVJEFJTEFEJDBUFEUPFWFSZUIJOH UIBUUIFIPSTFPXOFSOFFET October/NovemberUI"OOVBM$ISJTUNBT(JGU(VJEF 'PSZFBST XFIBWFCFFOJOTQJSJOHUIPTFXIPMJWFBOEMPWF UIFXFTUFSOMJGFTUZMFXJUIPVS"OOVBM(JGU(VJEF4IPXDBTF ZPVSVOJRVFHJGUJUFNTUPUIJTOJDIF XFTUFSOBVEJFODF October/November"OOVBM%FTUJOBUJPO&ENPOUPO $'3 'FBUVSF ANNUAL BUILDERS SHOWCASE 8IFSFUPFBU TUBZBOEQMBZXIJMFJOUPXOGPSUIF$BOBEJBO 'JOBMT3PEFPIBWFCFFOUIFQJMMBSTPGUIJTGFBUVSF'PSBOZPOF MPPLJOHUPDPNFUP&ENPOUPOGPSUIFSPEFP UIJTJTUIFHVJEF GPSUIFN"EWFSUJTFZPVSCVTJOFTTBOEFOTVSFUIBUZPVBSF BQBSUPGUIFFDPOPNJDTVSHFUIBUIJUT&ENPOUPOFWFSZ /PWFNCFS December/JanuarySE"OOVBM#VJMEFST4IPXDBTF #VJMEJOHBSVSBMIPNFJTBDIBMMFOHJOHUBTL BOEUIJTHVJEF GFBUVSFTCVJMEFSTXIPTQFDJBMJ[FJOSVSBMIPNFT8IFUIFS PVSSFBEFSTBSFMPPLJOHGPSBDVTUPNCVJMUPSBNBOVGBDUVSFE IPNF UIJTTIPXDBTFXJMMDPWFSJUBMM4IPXDBTFTBSFPòFSFEPO CPUITJOHMFBOEEPVCMFQBHFDPOöHVSBUJPOT Canadian Cowboy Country magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424 CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t EDITORIAL FEATURES * Rankings came from our readers in the 2010 Reader Survey t Ranching in the West Ranked #1 by our Readers t Living Legends Ranked #2 by our Readers t Trail Blazers Ranked #3 by our Readers 4UPSJFTPGUIFGBNJMZSBODIFTXIPTFDBUUMFBOE 'FBUVSFTUIPTFXIP UISPVHIUIFJSMJGFTXPSL IBWF 8FSFDPHOJ[FUIFQFPQMF BOEJOTPNFDBTFT IPSTFCSBOETIBWFPGUFOCFFOLOPXOGPSBDFOUVSZ HSFBUMZDPOUSJCVUFEUPUIFXFTUFSOMJGFTUZMF MJWFTUPDL XIPTFMJGFCSPVHIUIPOPVSBOESFTQFDUUP PSNPSF UIF$BOBEJBO8FTU t Cowboy Way (Horse Training) t Homes of the West t Hot Brands .FUIPETBOEBEWJDFGSPNTPNFPGUIFUPQIPSTF 'FBUVSJOHMVYVSJPVTDVTUPNCVJMUIPNFTUPDP[Z "XFBMUIPGUIFMBUFTUGBTIJPOöOET IPSTFHFBS USBJOFSTPOCPUITJEFTPGUIFCPSEFS IFSJUBHFöMMFESBODIIPVTFTBOEFWFSZUIJOHJO KFXFMSZ HJGUTBOESBODIBDDFTTPSJFT CFUXFFO COLUMNISTS t Spirit of the West by Hugh McLennan t It’s the Pitts by Lee Pitts )VHI.D-FOOBOJTUIFIPTUPGUIFNVMUJ -FF1JUUTJTUIFCFTUTFMMJOHBVUIPSPGTFWFSBM BXBSEXJOOJOHXFFLMZSBEJPQSPHSBN Spirit CPPLTBOEUIFFYFDVUJWFFEJUPSPGUIF of the West IFBSEBDSPTT$BOBEBBOEUIF64 -JWFTUPDL.BSLFU%JHFTU t Reflections by Bryn Thiessen t Wheel to Wheel by Billy Melville #SZO5IJFTTFOJTBXFMMSFHBSEFEDPXCPZ #JMMZ.FMWJMMFJTBOPUFEIJTUPSJBOBOEBNVMUJ QPFU SBODIFSBOEIPSTFUSBJOFS)FJTUIF BXBSEXJOOJOHQSPGFTTJPOBMDIVDLXBHPO QBTUPSPG$PXCPZ5SBJM$IVSDI SBDJOHDPMPVSDPNNFOUBUPS t Road to the CFR by Tim Ellis t Clownin’ Around by CrAsh Cooper 5JN&MMJTJTBXFMMLOPXOTQPSUTSFQPSUFSBOE .VMUJBXBSEXJOOJOHBSUJTUBOEFOUFSUBJOFS UIFQSFTFOUFSPGUIF3".3PEFP3FQPSUTPO $S"TI$PPQFSJTPOFPG-FBOJO5SFFTUPQ $'$8SBEJP XFTUFSODBSUPPOJTUT Canadian Cowboy Country magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424 CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t OUR READERS Every second year Canadian Cowboy Country magazine surveys its subscriber base. The following survey results came from a mailed in survey from subscribers conducted October – November 2010. DEMOGRAPHICS 91% 80% 66% 52% 54% 48% 46% 28% 79% 20% 6% 9% MALE FEMALE 19-40 41–60 60+ HIGH POST RURAL URBAN OWN RENT SCHOOL SECONDARY GENDER AGE MARRIED EDUCATION REAL ESTATE Over half of all consumer spending is attributed to consumers over 50. This group has more wealth accumulated and more spending power than any other age group in history. Fifty Percent of all discretionary funding comes from this age group. - Senior Living VEHICLES LIVESTOCK Owns an average of 2.3 vehicles Our readers own an average of 6.1 horses Planning on replacing their vehicle Own Horses 56% within the next two years 77% Own Cattle 32% Use a truck as their primary vehicle 62% Own a tractor 50% Own an ATV or UTV 39% READER LOYALTY READER ACTIVITIES READERS’ HABITS Regularly purchase Western Art 44% Magazine Plan to renew 99% Western Home Decor 44% Read every issue 97% Western Styled Clothing 73% Refer to back issues 90% Read same day 85% Regularly purchase from Catalogue / Mail Order 44% Keep magazine 59% Toll Free 68% Pass it on 39% Trade Show 34% READERS’ FAVOURITES Travel habits More than once per year 73% Average length of holiday 12.72 days Essential Reading Ranching in the West 89% Patronized advertiser Yes 70% Living Legends 86% Trail Blazers 83% Cowboy Way 79% Clownin’ Around (CrAsh Cooper) 75% Spirit of the West (Hugh McLennan) 75% Reflections (Bryn Thiessen) 75% Cowboy Poetry 75% Canadian Cowboy Country magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424 CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t READERSHIP CIRCULATION 59,515 per issue 45,000 44,000 43,000 42,000 Single Copy Price ....................................... $5.95 41,000 40,000 Subscription Price .................................... $24.00 39,000 38,000 Frequency .................................................................. 6 issues / year 37,000 36,000 35,000 34,000 33,000 32,000 31,000 Subscription By PROVINCE 30,000 29,000 28,000 27,000 26,000 25,000 24,000 23,000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012* BC 5PUBMOFXTTUBOETBMFTOPUZFUöOBM"WFSBHFTXFSFVTFE 14% AB 62% SK 14% MB OTHER 2% ON 3% 5% 2013 Proposed Controlled Circulation February/March 2013 t Kamloops Cowboy Festival April/May 2013 Why Is Paid t ACVA Guest Ranches (in room distribution) t Red Deer Mane Event Circulation Better? June/July 2013 t Calgary Stampede (mail out to previous buyers & attendees) More Readers t Calgary Stampede (Western Art Gallery) Print Measurement Bureau (PMB) statistics show that paid circulation August/September 2013 magazines have more readers per copy. t Bling ‘n Boots Charity Auction t Select ranch horse auctions Strong Relationship with Readers October/November 2013 Qualitative data from PMB shows that paid circulation magazines have Marriott at River Cree (CFR Official Host Hotel – in room distribution) better scores for both time spent reading and editorial interest. t t Canadian Finals Rodeo Luxury Boxes Editorial Discipline t Canadian Finals Rodeo Paid circulation magazines have to earn their cover price. Therefore the December 2013/January 2014 editorial has to be engaging and of the highest quality. t Spirit of the West Cruise (in cabin distribution) Canadian Cowboy Country magazine W www.cowboycountrymagazine.com #1, 9301 – 50 Street, Edmonton, AB T6B 2L5, Canada TF 1-800-943-7336 T 780-628-5231 F 780-448-0424 CANADIAN COWBOY COUNTRY MAGAZINE 2013 MEDIA KIT t 2013 ADVERTISING RATES - PRINT Rates per Insertion Dates to Note FOUR-COLOUR DISPLAY ADS SALES MATERIAL STREET ISSUE DEADLINE DEADLINE DATE BEST POSITION 1X 3X 6X M/D/Y M/D/Y WEEK OF Full Page $1,945 $1,700 $1,460 Feb/Mar 2013 12/20/12 01/02/13 01/24/13 2/3 Page $1,555 $1,360 $1,168 Apr/May 2013 02/21/13 02/28/13 03/28/13 1/2 Page $1,361 $1,190 $1,022 1/3 Page $970 $850 $730 Jun/Jul 2013 04/18/13 04/25/13 05/23/13 1/4 Page $778 $680 $585 Aug/Sep 2013 06/20/13 06/27/13 07/25/13 Oct/Nov 2013 08/22/13 08/29/13 09/26/13 SPECIAL POSITION 1X 3X 6X Dec ‘13/Jan ’14 10/17/13 10/24/13 11/21/13 Back Cover $2,430 $2,125 $1,825 Inside Covers $2,235 $1,955 $1,680 EDITORIAL & SPECIAL POSITION SECTION Double Page Spread $3,110 $2,720 $2,348 2/3 Page SPECIAL ADVERTISING GUIDES 1X 1/3 Page 1/4 $450 Double Page Spread 1/2 $800 Full Page $1,450 Double Page Spread $2,400 SPECIAL ADVERTISING
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