Rochford District Council 2007/2010 Visual Identity

APPENDIX 1

If it is not communicated, then it does not exist.

12.3 Contents

Why do we need a Visual Brand? 03 Stationery 17 Introduction 04 Contractors 22 The Crest 05 Council Facilities 23 The Logo 06 Website Address 24 Misuse 07 Document Covers 25 Exclusion Zone 08 Partnerships 26 Alignment 09 Marketing Materials 27 Colour Use 10 Production Procedures 28 Imagery 12 Paper 29 Sample Page Layouts 13 Braille, Large Print and alternate Typeface 14 Lanaguages 30 Tone of Voice 15 Glossary 31 Investors in People 16 Further Information 32

This document was produced by the Web Services Development Manager

2 12.4 "A successful visual brand can have a huge influence on an organisation's ability to communicate in an engaging way."

Why do we need a Visual Brand?

The way Rochford District itself, the Crest has limited These key elements can Council visually represents meaning for people not already include the typeface and itself will enhance its connected with Rochford colours we use, or even the reputation, raise its profile and District Council. way we lay out words on a contribute to its success. page. To have a strong visual Before now, the Council has Before we can develop a brand all the elements must be not had any real consistency in visual brand we first must used consistently and the way it communicates with understand what one is. Visual professionally across the entire the outside world. brands are often confused with organisation. a 'logo'. Although a logo is an This lack of consistency within important element of a visual A successful visual brand can the Council's visual self brand, it does not represent all have a huge influence on an representation has been of it. organisation's ability to embodied in publications, on communicate in an engaging the website, in presentations, In order to have a confident way. on signs and on Council and engaging visual brand, vehicles. Even the Crest, our there must be several key This visual identity plays an only widely-used visual elements in place, all of which essential part in building the symbol, exists in many provide a consistent message. Council's reputation and different versions and is not raising its profile. being used consistently. In

3 12.5 Introduction

This document outlines make Rochford District the brand be achieved. Rochford District Council's place of choice in the County to visual brand. Maintaining the live, work and visit’, and our The strength and ultimately the Crest, with its historic and corporate aims, which are to: success of this brand lies in the valued status, whilst consistency with which it is simultaneously using the Leaf Provide quality, cost used and the values it Logo, which reminds us of the effective services; communicates. Council's aspiration to be the Work towards a safer and 'green' part of South East more caring community; Document References Essex, will help to create a Provide a green and more contemporary and sustainable environment; Logo = the term Logo in this engaging image. Encourage a thriving local document refers to the Leaf economy; Logo; This document will help to Improve the quality of life for enforce the message that any people in our District; Crest = the term Crest refers to internal, external, online or Maintain and enhance our our Council Crest and Coat of printed materials, or any local heritage. Arms. marketing or vehicle signage, must maintain the professional This document sets out image of the Council. detailed standards for the visual presentation of Rochford The Logo and Crest must be District Council’s brand. It is used in a way that gives important to follow the rules confidence in the Council and precisely as only then will a reflects the Council’s vision ‘To clear, unified and effective

4 12.6 The Crest

The Crest is the most The Crest must not be used on The Crest must always be traditional and historic element any marketing materials reproduced from a digital of our visual brand; it without prior consent from the reference, and is available in represents the Council's Visual Identity Group. several different sizes and strength and heritage. For this resolutions. reason the Crest should only The Crest must always appear be used for Civic and with the words 'Rochford EPS files should be used for Ceremonial purposes, and on District Council' unless printed materials and JPG or official Council policy approved by the Visual Identity GIF for online materials. The documents or reports, includ- Group, and must always be Crest must never be printed ing member correspondance. printed in colour on a white from JPG or GIF format background. master reference.

5 12.7 The Logo

The Logo represents the two elements: the leaf and the visual impact on the brand. Council's aspiration to be the name style. These must not be 'green' part of South East redrawn or altered in any way. In print the Logo must not Essex, as over 80% of the No other words can be appear smaller than 25mm District is greenbelt. attached to the Logo. measured across its entire width. On screen, it must not The Logo is a key part of our The Leaf element can be used be smaller than 115pixels at visual brand, with a on its own as a visual 72dpi. contemporary design that representation of our brand, appeals to the young and old. but such usage must be The Logo must always be The Logo will help to build an approved by the Visual Identity reproduced from a digital instantly recognisable brand to Group. reference. EPS files should be support the Council's growth used for printed materials and for many years to come. Both the Logo and Crest are JPG or GIF for online available in several different materials. The Logo must The Logo must be used on all sizes and resolutions in order never be printed from JPG or marketing, publicity and to be as flexible as possible GIF format master reference. signage. The Logo consists of without having a negative

6 12.8 1 4 7

2 5 8

3 6 9

Misuse

All of these examples show associated with either the 7. The Crest or Logo must not how NOT to use the Crest and Crest or Logo. be reproduced using other Logo: typefaces. 4. The Crest or Logo must not 1. The typeface on the Crest be used to make patterns. 8. The Crest should not be and Logo must not be altered used on any colour or shrunk in anyway. 5. The inverse white Logo background other than white. should be used on blocks of 2. The Crest and Logo must colour other than white. 9. The Crest must never be always be proportional and not used without the words squashed. 6. The Logo can only be white, 'Rochford District Council'. green or black, depending on 3. No other text should be the Logo's usage.

7 12.9 Exclusion Zone

The Logo and Crest will be The exclusion zone has been The length of the exclusion more visual and have a greater built in to both the Logo and zone can easily be measured impact when each is Crest so that the exclusion as it is the height of the letter surrounded by a sufficient zone will always be 'R' in the word Rochford. amount of space. An exclusion proportional to the image size. zone has been created around As mentioned previously, both both images, within which no the Logo and Crest are other images or text must available in several different appear. sizes and resolutions.

8 12.10 Directorate Of Internal Services Head of Legal Services A J Bugej a, BA(Hons.) Barrister

Ask for:[ Enter the person to ask for] Ext:[ Enter Ext here] Direct Dial:[ Enter Direct Di al here] My Ref:[ Enter my ref here] Your Ref:[ Enter your ref here] Date: [Enter Date here]

Dear Sir/Madam

Afternoon Tea for Veterans

Yours sincerely Cllr Mrs Mavis Webster Chairman of Rochford District Council Albert Bugeja Head of Legal Services invites you and a guest to join her for afternoon tea on the terrace Council Offi ces, South Street, Rochford, Essex, SS4 1BW Telephone: 01702 546366 - Facsimile: 01702 318154 – DX : 39751 Email: [email protected] - Website: www.rochford.gov.uk The Mill Arts and Events Centre Rayleigh Sunday 30th July 2pm - 4pm

RSVP Helen Collins, 01702 318144, helen.collins@roc hford.gov.uk Council Offices, South Street, Rochford, Essex SS4 1BW

Alignment

The relationship between the Text and images should align only with the word Rochford. Logo and Crest and any vertically with the Crest or associated text and images Logo, as shown. When using should conform to the basic the Logo the principal principles shown on this page. alignment is on the far left and This will help to ensure horizontally with the word consistency in the appearance Rochford. When using the of our materials. Crest the principal alignment is

9 12.11 flexible House Colour: Pantone 364EC CMYK 78/4/99/47 RGB 66/19/48 HTML 427730 10 12.12 The secondary colour use of the logo is a white typeface and leaf displayed on any other colour background. The logo can also be used in black on white and white on black for grayscale purposes. The Logo has been created to be as flexible as possible and can be used on any colour or background. The ‘house’ preferred colour for the Logo, shown right at the top of this is Pantone 364EC page, (green) on a white background. Colour Use traditional

Colour Use

The Crest must always be unavoidable, for example, in The Logo and Crest must used in colour on a white press or similar publication. always be reproduced from a background. digital reference. EPS, JPG The legacy outlined version of and GIF files for both the Logo A greyscale version of the the Crest should no longer be and Crest are available on Crest is available but should used on any document. request from the Visual Identity only be used when Group.

11 12.13 dynamic keeps an image library for use keeps in publications and marketing materials. These images are available Identity Group from the Visual upon request. 12 12.14 Multiple images can be used together but must never be displayed as a faded montage or collage. Badly scanned images, images out of focus or extreme motion blur should also not be used. The Council The Council likes to use clean and simple images wherever Always use high possible. resolution images (300dpi). Imagery of Imagery is an essential part communicating the brand. Sample Page Layouts

Main Heading

Lorem ipsum dolor sit amet, consectetuer adipi sc i ng e li t. Donec elit. Etiam fauci bus ma l esuada pede. Morbi a nibh. Maecenas nec massa ut ante interdum sollicitudi n. Maecenas tellus. Vi vamus a liquet nulla at lectus. In lorem neque, egestas ac, mal esuada quis, auctor l ac ini a, sem. Main Duis nec tellus vel nulla eleifend eleifend. Pe ll entesque sit amet purus. Ut tincidunt dapibus augue. Vi vamus eros. Curabitur condimentum orci ut arcu. Dui s nec purus. Nunc odio est, elementum eu, vestibulum non, aliquet vi tae, orc i. Heading Aliquam erat volutpat. Lorem i p sum dol or si t a me t , co ns e c tet u er adi pi sci ng el i t. Dui s ut pede i n nibh consectetuer posuere. Aenean Do n e c el i t. Et i a m fauci bus ultr ici es arcu sed null a. Proin at pede at li bero mollis malesuada pede. Morbi a ni bh. ullamcorper. Maecenas condimentum est ac pede. Aenean Maecenas nec massa ut ante sit amet quam. Nunc sed mi i d nul l a fringi ll a tempus. In at interdum sollici tudin. Maecenas mauris. Aenean mauris. In tempus feugiat arcu. Duis tellus. Vi vamus al i quet nu ll a at adipi sc i ng l acus et magna. Eti am nibh purus, rutrum ut, lectus. In lorem neque, egestas interdum vel, l ac inia i n, do l or. Praesent facilisi s, n i bh non ac, ma l e suada qui s, aucto r ultrices volutpat, libero arcu vul putate tortor, qui s t i nc idunt lacinia, sem. felis lacus ac justo. Nunc condimentum consequat nunc. Nulla non diam. In eget velit. Pellentesque metus. Duis nec tellus vel nul l a eleifend eleifend. Pell entesque sit amet Mauris feugiat. Phasell us sed urna. Eti am varius risus ac purus. Ut ti nci dunt dapi bus ante. Proi n nec dolor. Integer mal esuada varius nisl. Nam augue. Vi vamus eros. Curabi tur malesuada venenatis urna. Donec pulvinar sollicitudin erat. condimentum orci ut arcu. Duis Morbi a erat ac nunc eui smod tincidunt. Nam ornare ne c pu r u s . Nunc odi o est, consequat leo. Curabitur facilisis varius diam. elementum eu, vestibulum non, aliquet vitae, orci. Ali quam erat volutpat.

Vivamus aliquet nulla at lectus . In l o rem neque, egestas a c , malesuada quis, auctor lacinia, sem.

Main Heading

Dui s nec te llus vel nulla e l eifend eleifend. Pell entesque sit amet purus. Ut ti ncidunt dapi bus augue. Vi vamus eros. Curabitur condi mentum orci ut arcu. Dui s nec purus. Nunc odi o est, elementum eu, vesti bu l um non, aliquet vitae, orci. Aliquam erat volutpat.

Main Heading

Lorem i p sum dol or si t amet, Lorem i p sum dol or si t amet, consectetuer adipiscing eli t. Cras consectetuer adipiscing eli t. Cras risus. Phasell us v i tae ante ac lectus risus. Phasell us v i tae ante ac lectus nonummy tincidunt. Curabitur cursus nonummy tincidunt. Curabitur cursus lobortis metus. Aliquam eget mi at est lobortis metus. Aliquam eget mi at est vestibulum vestibulum. Nam vel nunc. vestibulum vestibulum. Nam vel nunc. Phasellus dictum ultrici es pede. Nulla Phasellus dictum ultrici es pede. Nulla viverra, ipsum vel egestas imperdiet, viverra, ipsum vel egestas imperdiet, ni bh est tempor arcu, or n a r e ni bh est tempor arcu, or n a r e imperdiet est purus non lacus. Donec imperdiet est purus non lacus. Donec Main Heading lobortis, m i commodo mattis iaculis, lobortis, m i commodo mattis i acu li s, mi maur is i mperdiet lectus, eget mi maur is i mperdiet lectus, eget Lorem i p sum dol or si t amet, Lorem i p sum dol or si t amet, cursus i psum massa eget enim. cursus i psum massa eget enim. consectetuer adipiscing eli t. Cras consectetuer adipiscing eli t. Cras Suspendisse ali quet tincidunt arcu. Suspendisse ali quet tincidunt arcu. risus. Phasell us v i tae ante ac lectus risus. Phasell us v i tae ante ac lectus Suspendisse vel eli t at purus l ac inia Suspendisse vel eli t at purus l ac inia nonummy tincidunt. Curabitur cursus nonummy tincidunt. Curabitur cursus portti tor. Maecenas ull amcorper est portti tor. Maecenas ull amcorper est lobortis metus. Aliquam eget mi at est lobortis metus. Aliquam eget mi at est sit amet magna. Proin arcu pede, sit amet magna. Proin arcu pede, vestibulum vestibulum. Nam vel nunc. vestibulum vestibulum. Nam vel nunc. phar etra vel , pel l entesque at, phar e t r a v e l , p e l l e n t e s q u e a t , Phasellus dictum ultrici es pede. Nulla Phasellus dictum ultrici es pede. Nulla bibendum tempus, nibh. Donec bibendum tempus, nibh. Donec viverra, ipsum vel egestas imperdiet, viverra, ipsum vel egestas imperdiet, ipsum. ipsum. nibh est tempor arcu, ornare imperdiet nibh est tempor arcu, ornare imperdiet est purus non lacus. est purus non lacus.

Donec lobortis, mi commodo mattis Donec l obort i s, mi commodo mattis iaculis, mi mauris imperdiet l ectus, iaculis, mi mauris imperdiet l ectus, eget cursus ipsum massa eget eni m. eget cursus ipsum massa eget eni m. Suspendisse ali quet tincidunt arcu. Suspendisse ali quet tincidunt arcu. Suspendisse vel eli t at purus l ac inia Suspendisse vel eli t at purus l ac inia porttitor. Maecenas ullamcorper est sit porttitor. Maecenas ullamcorper est sit amet magna. Pr oni ar c u pede, amet magna. P r o i n a rcu pede, phare t ra v e l , p e l l ent e s que at, phar etra vel , pel l entesque at, bibendum tempus, nibh. Donec bibendum tempus, ni bh. Donec ipsum. ipsum.

13 12.15 engaging Arial Arial Normal ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890

Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890

Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxy 1234567890

Typeface

The Arial font is the brand for use: Arial, Arial Bold and Never: typeface and should be used Arial Italic. for all Council communications, Use type effects, e.g. both internal and external. It is The minimum and maximum shadows and outlines. a clean, classic typeface with type size for copy is 10pt and Use hyphenation where a good legibility. It is functional 14pt respectively, although we word runs over at the end of and widely available on PC, recommend that you use 12pt. a line. Macintosh and Linux systems. This will ensure that our Use uppercase or italics for publications are as accessible headings and titles. Within the Arial family type, as possible. Use horizontal scaling to 'weights' have been selected condense text.

14 12.16 “

Our Tone of Voice

The style in which we write which is understood and For further information and documents is vital to our appeals to all. guidance on the use of image. All our documents must language please contact our be written in plain English, be The language we use for Communications Officer. accessible, relevant and marketing and promoting our engaging. products and services captivates the audience. We Our writing style shows who use imaginative and vibrant we are; it is confident and words which capture the professional. We use straight imagination and challenge forward, simple and direct people to think differently. words, and write in a style

15 12.17 ” Investor in People

The Investor in People logo On stationery the Investor in should appear wherever the People logo must appear in Crest or Logo appears. one of the four corners, except for the top left hand corner, The Investor in People Logo which is reserved for the Crest must appear anywhere on or Logo. online or marketing materials, in such a place where it does Please see the Investors in not intrude on the Logo or have People website for further any negative impact on the information on usage of their document or the Council's logo: visual brand. www.investorsinpeople.co.uk

16 12.18 Stationery

Stationery is one of the most A range of templates have important applications of our been created to ensure visual brand. This section consistency across all typed shows the consistent approach stationery. The design of these that underpins the design of templates is business-like and our internal and external professional and should not be stationery. altered in any way.

Dire ctorate Of Internal Services Head of Legal Services A J Bugeja, BA(Hons.) Barrister Ask fo r:[Enter the person to ask for] Ext:[Enter Ext here] Dire My Ref:[Enter my ref here] ct Dial:[Enter Direct Dial here] Your Re f:[Enter your ref here] Date: [Enter Date here]

Council O ffices, South Street, Rochford Telephone , Essex, SS4 1BW : 01702 546366 - Facsimile: 01702 318154 – Email: al .bert eja chford.g bug @ro .uk ov DX: 39751 - Website: www.rochford.gov.uk

17 12.19 Members Stationery

Councillor A J Humphries, FinstD, AMASI, AMInstBE

Conservative Group Representing the Rayleigh Central Ward

37 Wellington Road Rayleigh Essex SS6 8EX Home Tel/Fax: 01268 779328 Member Correspondence Work Tel/Fax: 01268 747204

Cllr. P R Robinson Conservative Group Representing the Hullbridge Ward

'Owl Cottage', 10 Queen Annes Grove, Hullbridge SS5 6DS Work Tel: 01702 232669 Email: [email protected]

Council Offices, South Street, Rochford, Essex, SS4 1BW

18 12.20 Council Stationery

Directorate Of Internal Services Head of Legal Services A J Bugeja, BA(Hons.) Barrister

Ask for:[Enter the person to ask for] Ext:[Enter Ext here] Direct Dial:[Enter Direct Dial here] My Ref:[Enter my ref here] Your Ref:[Enter your ref here] Date: [Enter Date here]

Council Offices, South Street, Rochford, Essex, SS4 1BW Telephone: 01702 546366 - Facsimile: 01702 318154 – DX: 39751 Email: [email protected] - Website: www.rochford.gov.uk

19 12.21 Rob Collyer Web Services Devel opment Manager

Council Offi ces South Street Rochford Essex SS41BW

Tel: 01702 [Enter DD here] Ext: [Enter here] Fax: 01702 318186 Email: [email protected]

Council Offices South Street Rochford, Essex, SS4 1BW Telephone: 01702 546366 Facsimile: 01702 318154 DX: 39751 Website: www.rochford.gov.uk

20 12.22 Council Offices, South Street, Rochford, Essex SS4 1BW

Facsimile

To: From:

Organisati on: Organisati on:

Telephone: Telephone:

Ext: Ext:

Facsimile: Facsimile:

Date: Pages (Including Cover):

Urgent Reply ASAP For Comment Fot Info

Memorandum

Privacy and Confidentiality To: [Click here and type name] The information contained in this facsimile is intended for the namedcc: recip[Click ients here only. and It maytype name] contain privileged and confidential information and if you are notFrom: a n int ended[Click hererecipient, and typeyou name] must not copy, distribute or take any action in relation to it. If youDate: have [Clickreceived here this and type Date] facsimile in error, please notify the sender i mmediately. Ext: [Click here and type telephone extension] Ref: [Click here and type reference]

[Title in bold and underlined]

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21 12.23 Contractors

In order to further enhance the Where grants are awarded Council's brand we must to a local organisation, ensure that the Council's encouragement should be involvement in services and given (or a condition imposed) local activities is promoted. that the Council's support and logo should be acknowledged All contractors should use the in any marketing, publications Council's Logo and house or literature. colour on their vehicles when engaged in Council contracts.

22 12.24 This is a visual impression of how the sign may look in the future.

Council Facilities/Signage

Council owned/run facilities projects should, wherever and assist feedback with and signboards should display possible, include the finish date expressions of praise, the Logo and house colour. of the project and, as comment or complaint. District signage will continue to appropriate, a contact name display the Crest. and telephone number at the Council. The latter will Signs advertising Council reinforce Council ownership

23 12.25 Website Address

The website address must be The url can be displayed in two your web address bar, for placed on all external formats: example: marketing and publications. It http://www.rochford.gov.uk/rdc/ is important that we publicise http://www.rochford.gov.uk main.asp?page=0 our website in as many http://www.rochford.gov.uk/sec different ways as possible, and tionname show that we are committed to providing information via the The URL must NOT be written Internet. as it sometimes appears in

24 12.26 Document Covers

For convenience we have The structure establishes the The Crest, Leaf Logo and produced a number of covers size and position of the Crest, Investors in People logo must to use for the Council's Leaf Logo and Investor in be positioned on the bottom of corporate policies, documents People logo, and the position the cover. All text must appear and reports. The covers ensure of titles, subtitles, slogans, in Arial and must be aligned as that the Council is consistent in strap lines and dates. shown. its overall appearance.

25 12.27 Partnerships

The Council’s relationship with should conform to Council Where we are not the lead partnership organisations visual identity standards, as partner, the design of the should be communicated outlined in this document. The materials will normally be through the layout and design partner’s logo should be nfluenced by our partner’s own of partnership materials. This positioned at the bottom of the design standard. In this section provides guidance page. instance, we must ensure our on what partnership materials Logo is used according to the should look like. Where we are working in equal basic elements outlined in this partnership, both logos should document. For further The examples above illustrate appear at the top of the page information on which basic the three types of relationship and the design of the elements should be the Council is most likely to document should reflect the maintained, seek advice from hold with partnership joint nature of the working the Visual Identity Group. organisations. Where we are relationship. the lead partner, the design

26 12.28 Marketing Materials

When designing marketing used in the way these impact on the Council. All materials there are no hard guidelines suggest. marketing must also be and fast guidelines on how the approved by the Visual Identity design should look. This is so The Crest must not be used on Group prior to being printed. that the Council can be as marketing materials unless flexible as possible for previously agreed with the A standard address block can designers. Visual Identity Group. be used on marketing materials and is available on The Logo must appear on all Designs must not intrude on request from the Visual Identity marketing materials and be the Logo or have any negative Group.

27 12.29 Production Procedures

In order for us to be consistent Communications Officer. The Step 4 - A draft version of the in our tone of voice and visual document will be checked for document must be approved brand, it is important that all publicity impact and to ensure by the Visual Identity Group forms of marketing are that it is written in the correct before the document is printed. produced in a uniform and style and tone of voice. This is to ensure that the structured way. Outlined below document conforms with our is a set of new procedures that Step 3 - Once all copy is Visual Identity guidelines and you must follow when complete (not before) you must projects a clear and consistent producing any form of contact our In-House Designer image. marketing materials for so that they can design your Rochford District Council. document or decide if an out- N.B. It is the responsibility of side design agency should be the author to proof-read any Step 1 - Produce all copy for used. In nearly all materials for spelling or your document(s). circumstances you should not grammatical errors. complete the design by Step 2 - All copy must be yourself. checked by our

28 12.30 Paper

It is the Council's policy to use Leaflets, posters and other Variations of design may recycled paper wherever marketing materials where require the use of other paper possible for all printed required should be printed to suit individual jobs. materials. All stationery with externally on white 130gsm silk the exception of business paper. Guidance on this can be cards must be printed on white sought from the Visual Identity 80gsm for prints in black and Booklets printed internally can Group. white and white 90gsm for only be printed on 100gsm prints in colour. Business cards paper. Booklets printed should be printed on white externally should be printed on 300gsm paper. paper between 130gsm and 200gsm.

29 12.31 If you would like this information in large print, Braille or another language please contact 01702 546366

Braille and Large Print

All marketing and publication materials must include the information shown above. This standard text is available as an JPG image file from the Visual Identity Group on request.

30 12.32 Glossary

EPS: Copy: URL: Encapsulated PostScript. A A word used to descibe written Uniform Resource Locator. A document file format that text. URL is the address for a contains PostScript information resource or web site on the for high-resolution graphics dpi: World Wide Web. Dots Per Inch. A meassure of JPG: resolution. for example a Joint Photographic Experts 300dpi image is sharper than a Group. A type of image file 72dpi image. used in print and the internet. gsm: GIF: Grams per Square Meter. The Graphics Interchange Format. thickness of a sheet of paper is GIF is a graphics file format indicated by its weight, that is used on the internet. measured either in gsm.

31 12.33 @

Further Information

It is impossible for us to cover Council's branding please In-House Designer: every possible element of contact: Suzanne Gash branding in this guide. Ext: 3809 Visual Identity Group However, it is important that Council Offices Communications Officer: the guidelines explained here South Street Tamara Burton are followed and used Rochford Ext: 3509 consistently at all times. If you Essex SS4 1BW would like to use Rochford District Council's branding in Tel: 01702 318186 any way that has not been [email protected] covered in this guide, you must www.rochford.gov.uk/visid seek advice from our Visual Identity Group before doing so. Visual Identity Group Key Contact: If you have any questions Rob Collyer regarding this guide or the Ext: 3221

32 12.34