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MEIEA 2015 Color.Indd Journal of the Music & Entertainment Industry Educators Association Volume 15, Number 1 (2015) Bruce Ronkin, Editor Northeastern University Paul Linden, Associate Editor University of Southern Mississippi David Schreiber, Associate Editor Belmont University Published with Support from The MEIEA Journal is published annually by the Music & Entertain- ment Industry Educators Association (MEIEA) in order to increase public awareness of the music industry and to foster music business education. The MEIEA Journal provides a scholarly analysis of technological, legal, historical, educational, and business trends within the music indus- try and is designed as a resource for anyone currently involved or interest- ed in the music industry. Topics include issues that affect music industry education and the music industry such as curriculum design, pedagogy, technological innovation, intellectual property matters, industry-related legislation, arts administration, industry analysis, and historical perspec- tives. Ideas and opinions expressed in the MEIEA Journal do not necessar- ily reflect those of MEIEA. MEIEA disclaims responsibility for statements of fact or opinions expressed in individual contributions. Permission for reprint or reproduction must be obtained in writing and the proper credit line given. Music & Entertainment Industry Educators Association 1900 Belmont Boulevard Nashville, TN 37212 U.S.A. www.meiea.org The MEIEA Journal (ISSN: 1559-7334) © Copyright 2015 Music & Entertainment Industry Educators Association All rights reserved Editorial Advisory Board Bruce Ronkin, Editor, Northeastern University David Schreiber, Associate Editor, Belmont University Paul Linden, Associate Editor, University of Southern Mississippi Timothy Channell, Radford University Mark J. Davis, Loyola University New Orleans, Northeastern University Alexander Endreß, Popakademie Baden-Württemberg Jennifer Fowler, Belmont University Brian Gaber, Florida State University Robert Garfrerick, University of North Alabama Storm Gloor, University of Colorado Denver Sally Anne Gross, University of Westminster Keith Hatschek, University of the Pacific Andrea Johnson, Berklee College of Music Michael Johnson, Berklee College of Music Gene Perla, Lehigh University Quint Randle, Brigham Young University Paul Saintilan, Australian College of the Arts (Collarts) Rey Sanchez, University of Miami Joseph Taylor, James Madison University David Tough, Belmont University Marcy Rauer Wagman, Big West Music Richard Weissman, University of Colorado Denver, emeritus Horace Alexander Young, Santa Fe University of Art and Design Shawn Young, York College of Pennsylvania Music & Entertainment Industry Educators Association The Music & Entertainment Industry Educators Association (MEIEA®) is an international organization formed in 1979 to bring to- gether educators with leaders of the music and entertainment industries. The primary goal of MEIEA is to facilitate an exchange of information be- tween educators and practitioners in order to prepare students for careers in the music and entertainment industries. In order to seek professional practical knowledge and functional strategies in education, MEIEA endeavors to: • Provide resources for the exchange of information and knowledge about all aspects of the music and entertainment industries; • Foster scholarly research on the music and entertainment industries as well as on music and entertainment industries education; • Assist institutions with the development of music and entertain- ment industries programs and curricula; • Facilitate interaction between the music and entertainment indus- tries and music and entertainment industries educators and affili- ated educational institutions; • Promote student interests in the music and entertainment industries. MEIEA is a nonprofit organization dedicated to the advancement of education in the music and entertainment industries. Institutional member- ship is available to institutions of higher education. In order to be consid- ered for membership, the institution must be recognized, licensed, and/or accredited as a post-secondary educational institution. Organizations and business entities interested in supporting the mission and activities of MEIEA are encouraged to become sponsors of MEIEA through charitable support. Support of MEIEA activities by com- panies, institutions, individuals, and organizations that value music and entertainment industry education is greatly appreciated by MEIEA’s mem- bers. If you or your company would like to contribute to music and enter- tainment industry education please contact [email protected]. From The Editor Notice to Contributors The Journal of the Music & Entertain- ment Industry Educators Association is a peer- reviewed journal devoted to all aspects of the music and entertainment industry and mu- sic and entertainment industry education. All feature articles submitted for publication are reviewed by an editorial board consisting of respected scholars, teachers, and industry pro- fessionals. Submission of articles in all areas related to the music and entertainment industry and music and entertainment industry educa- tion are welcome. Articles must be submitted in electronic format and should be sent as email attachments, preferably in Microsoft Word format. All submissions should use the normal style of citation, in confor- mance with the guidelines given in The Chicago Manual of Style. All notes should be consecutively numbered and should appear as endnotes at the conclusion of the manuscript text. In order to facilitate blind review, the author’s name must not ap- pear on the submitted manuscript. A cover letter that clearly identifies the manuscript must be included. The editor will normally give notice of the article’s status within three months of its receipt. Authors are responsible for obtaining permission for reproduction from the publishers of all copyrighted material used (musical examples, etc.). Submissions and correspondence should be addressed to: Bruce Ronkin Editor, MEIEA Journal [email protected] 110 Churchill Hall Northeastern University Boston, MA 02115 U.S.A. MEIEA Executive Board Executive Officers President John Simson American University Vice President Storm Gloor University of Colorado Denver Secretary Kristél Pfeil Kemmerer Dutchess Community College Treasurer Jennifer Fowler Belmont University Director of Membership Patrick Preston Bay State College Executive Directors MEIEA Journal Editor Bruce Ronkin Northeastern University Webmaster Wesley Bulla Belmont University Board Members Peter Alhadeff Berklee College of Music Cutler Armstrong Butler University Courtney Blankenship Western Illinois University Carey Christensen California State University, Northridge Serona Elton, Immediate Past President University of Miami Robert Garfrerick University of North Alabama Melissa Wald Middle Tennessee State University Kim L. Wangler Appalachian State University Ben O’Hara, Australasian Liaison Australian College of the Arts (Collarts) Ray Sylvester, European Liaison Buckinghamshire New University Past Presidents Serona Elton (2011–2015) Janet Nepkie (1989–1993) John Kellogg (2009-–2011) Michael Fink (1988–1989) Rey Sanchez (2007–2009) Richard Broderick (1986–1988) Rebecca Chappell (2003–2007) James A. Progris (1984–1986) Tim Hays (1999–2003) David P. Leonard (1982–1984) Scott Fredrickson (1995–1999) Jay Collins (1979–1982) David Hibbard (1993–1995) MEIEA Sponsor The Music Business Association (Music Biz) is a non-profit membership organization that advances and promotes music commerce—a community committed to the full spectrum of monetization models in the industry. We pro- vide common ground by offering thought lead- ership, resources and unparalleled networking opportunities, all geared to the specific needs of our membership. We put our collective experience to work across the entire range of delivery models: physical, digital, mobile, and more. From content to consumption, Music Biz and its members are committed to building the future of music commerce—together. musicbiz.org Contents 13 The Path to Loyalty Among Theater Patrons: The Importance of Interaction and a Sense of Brand Community Armen Shaomian University of South Carolina Bob Heere University of South Carolina 37 Magical Mystery Tour: Failures From The Beatles’ Self-Managed Era and Lessons for Today’s DIY Musicians David Philp William Paterson University 65 Blue Note Records: A Singular Business Model David Kopplin California State Polytechnic University, Pomona 81 Entrepreneurship: Theory and Application in a University Arts Management Setting Paul Linden University of Southern Mississippi 99 Complexity, Adaptive Expertise, and Conceptual Models in the Music Business Curriculum David Bruenger The Ohio State University 121 The Record Company as a Learning Structure: Identifying Performance and Learning Inhibitors David Herrera Belmont University Continued on next page 147 An Entrepreneurial Music Industry Education in Secondary Schooling: The Emerging Professional Learning Model Kristina Kelman Queensland University of Technology Student Paper 175 Can Global Release Day Reduce Piracy? Wendy Anderson Augsburg College Reviews Paul Linden, Associate Editor 203 Adam Caress. The Day Alternative Music Died: Dylan, Zeppelin, Punk, Glam, Alt, Majors, Indies, and the Struggle between Art and Money for the Soul of Rock Kevin Auman Montreat College 207 Carl Perkins and Ron Rendleman. Disciple in Blue Suede Shoes Carl Perkins and David McGee. Go, Cat, Go!: The Life
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