Georgia State University ScholarWorks @ Georgia State University Art and Design Theses Ernest G. Welch School of Art and Design Spring 4-16-2012 Beads of Empowerment: The Role of Body Art in Challenging Pokot Gender Identities Jennifer R. Fleischman Georgia State University Follow this and additional works at: https://scholarworks.gsu.edu/art_design_theses Recommended Citation Fleischman, Jennifer R., "Beads of Empowerment: The Role of Body Art in Challenging Pokot Gender Identities." Thesis, Georgia State University, 2012. https://scholarworks.gsu.edu/art_design_theses/105 This Thesis is brought to you for free and open access by the Ernest G. Welch School of Art and Design at ScholarWorks @ Georgia State University. It has been accepted for inclusion in Art and Design Theses by an authorized administrator of ScholarWorks @ Georgia State University. For more information, please contact
[email protected]. BEADS OF EMPOWERMENT: THE ROLE OF BODY ART IN CHALLENGING POKOT GENDER IDENTITIES by JENNIFER FLEISCHMAN Under the Direction of Kimberly Cleveland ABSTRACT Pokot female body art identifies a woman’s beauty, husband, and social rank among the Pokot community through color, pattern, and mass. In the last sixty years, as a result of Kenya’s en- trance into the global economy, Pokot women have turned a “traditional” art form into a com- modity, creating a product for Western tourists that, in turn, provides Pokot women with a means to earn income that is less readily under male control. Pokot women consciously create bead- work that alludes to the “Idea of Africa,” while also conforming to Western standards of “colo- nial chic.” The result is a body art that visualizes a harmonious interaction between “exotic” and “modern.” This thesis argues that with the successful integration of beadwork into the global market, Pokot women have strategically identified an alternative to their traditional, gender- related power constraints and challenged historical constructions of Pokot gender identity.