Felipe Adame, assisted by Carlos Rosas, assisted by Felipe Gallegos Carlos Disaster, Kiko Rodríguez Jesus “Machido” Hernández 11 1213 801 S. Florence St. 13 826 S. Stanton St. 900 S. Ochoa St. Apartment complex, exterior west wall writer Ricardo Sanchez wrote a piece Painted in the markets of the Segundo Barrio, LA VIRGEN CAS, or Creativity, Action, Service, is a component of the International Baccalaureate Diploma ENTELEQUIA/ titled “Entelequia III,” surrounding the concept this mural portrays a girl sitting in a lush, pastoral program. The aim of CAS is to extend the learning experience outside the classroom, and give Depicting the Virgen Mary and painted by Adame of entelechy (the realization of potential). Later, MATA’S GROCERY scene, reflecting the freshness of the food that students a way to give back to their community. The CAS group involved with the creation of this DE GUADALUPE on top of the Corona Grocery, this mural was ENTELECHY Sanchez would write a prose-poem titled can be purchased inside the grocery store. brochure is comprised of five students, each with an individual role, ranging from public relations created at the request of the Cornejo Family and the “Entelequia” to Segundo Barrio Muralist Carlos Mata’s is well-known in the Segundo Barrio and to translation specialists. This group became involved in the murals of the Segundo Barrio last 1981 Thunderbirds. Adame financed the project and it 1976 Rosas, who would go on to title his mural 2007 most residents can remember visiting the store to November, after deciding that they wanted to reach out to a community of El Paso that is so restored 1991 took 6 months to complete. Major sponsors of the restored2007 1989 accordingly. This realization of potential that purchase fresh fruits as children. unique and culturally important. project include the League of United Latin American entelechy indicates the profound potential that the Sources: Citizens (LULAC), Ruidoso Grocery, and others. community of the Segundo Barrio holds. Mural Juárez, Miguel. Colors on Desert Walls: the Mural of El Paso. 1. Western Press, 1997. Print. Adame later restored the mural with aid from supported by the Comprehensive Employment *For a complete list of Segundo Barrio murals painted before 1997, see pages 91–96. neighborhood youth in 1991 and with a $5,000 Training Act (CETA) Summer Youth Project; grant from the Junior League’s Los Murales Project. restoration by private donors through the Juntos Art A Special Thanks to: The muralists that lent their artistic vision to capture the spirit and culture of El Segundo Barrio, a A central figure of Chicano culture, the Virgen Mary Association. neighborhood worthy of their time and energies. is a common theme of murals in the area. Mr. Gary Berglund, Mrs. Penny Berry, and Mrs. Rachel Bhattacharyya of Coronado High School

Jesus “Cimi” Alvarado, Artist

Miguel Juárez, doctoral student (History, UTEP)

Salvador Balcorta & Centro de Salud Familiar Clinica La Fé

Osvaldo Velez & the Southside Neighborhood Association

Dr. Yolanda Leyva, Chair (History, UTEP)

Kalavera Studios

El Paso Museum of History

Museums and Cultural Affairs Department, City of El Paso

Printing and design donated by Visit El Paso Werc Alvarez 12 Jesus “Cimi” Alvarado, Victor “Mask” Casas 12 801 S. Florence St. 801 S. Florence St. This mural demonstrates the youthful resurgence This very recently created mural was created in the artistic community of the Segundo Barrio. It with the message that despite the neighborhood’s EL CORRIDO DEL incorporates vivid images and a fluorescent color BOYS & GIRLS CLUB difficult history, the people have stood strong and scheme to pop at the audience. Being that it is MURAL overcome their hardships. It does this through SEGUNDO BARRIO painted in front of the boys and girls club, it was the depiction of two old Chicano musicians. The Visitor Center SEGUNDO important that it appealed to children and the youth unveiling of this mural featured the musician Kiko 2012 1 805 S. El Paso St. in general. With these images and coloring it Rodriguez playing Mexican corridos song. EL accomplished just that. BARRIO 2 231 E. Father Rahm Ave.

3 515 S. Mesa St. MURALS

4 513 E. Father Rahm Ave. When thinking of El Paso, one commonly thinks of the warmth of the climate, richness of the food, or the compassion of the people; a compassion that’s rooted 5 615 S. Campbell St. in our culture. Though the essence of this culture is a melding of both American and Mexican, nowhere in North America is it more evident than in 700 S. Ochoa St. 6 an area at the heart of El Paso, El Segundo Barrio.

7 900 E. Father Rahm Ave. What is El Segundo Barrio? During a migration of Mexicanos to the U.S. in the 1880s, the neighborhood 8 608 S. St. Vrain St. established itself as a thriving economic center and grew by the thousands. People 9 1200 E. 9th Ave. emigrated from all over the south to El Segundo Barrio with hopes of work and a starting a new life. Because of this, El Segundo Barrio was the beginning of the 10 801 E. 7th Ave. urbanization of El Paso into the large city that is today.

11 900 S. Ochoa St. What does “El Segundo Barrio” mean? El Segundo Barrio translates, literally, from Spanish into “The Second Ward”. As 12 801 S. Florence St. El Paso was being populated, several distinct neighborhoods or “wards” were established and the “Second” of these neighborhoods developed into what we now 13 826 S. Stanton St. know as El Segundo Barrio.

El Segundo Barrio is home to dozens of masterfully illustrated murals that embrace the neighborhood’s rich Chicano cultural ties, displaying the artistic talent that is evident among its people. This brochure provides a walking tour of some of the most beautiful and meaningful murals in El Paso and we sincerely hope you enjoy it. Artist Unkown Carlos Rosas Felipe Adame, Varrio Quinta Street (VQS) Carlos Callejo, assisted by Alejandro Martel, Joe Isais, Alex Castro, Mario Barrozo, Jorge members, and others. Raymundo “Rocky” Avila, Antonio Mercado, Aparicio, Alfredo Carmona, and Carlos Lugo 1 805 S. El Paso St. 3 515 S. Mesa St. 5 7 Manuel Arrellano, and Frank Mata. 9 Commercial building, exterior north wall Martinez Brand, exterior wall 615 S. Campbell St. 1200 E. 9th Ave., Building #73 900 E. Father Rahm Ave. Ambrosio Guillen Housing Complex, PINK & BLACK This mural was created as a memorial to the women FRANCISCO This mural was painted as an homage to IZTACCÍHUATL & El Paso Housing Authority Apartment Complex, at South Virginia Street Exterior north wall of Cd. Juárez who died of AIDS in the 1990’s. As Francisco Martinez who was the founder of the exterior east wall EL CHUCO Y QUÉ/ CROSS El Paso’s sister city, many El Pasoans had relatives MARTINEZ Martinez Brand of Mexican Foods. His cookery POPOCATÉPETL The term “El Chuco,” is local slang for the city GUARDIAN ANGEL This Mural was commissioned by both gang in Cd. Juárez who passed away from this epidemic produced authentic Mexican foods and helped The 26 by 22 foot long colossal mural features EL PASO SO WHAT? of El Paso, and the tile of the mural translates to members and ex gang members of El Paso who WOMEN OF JUAREZ and this mural was created to reflect the impact of bring Mexican foods into the lives of home sick two Aztec gods it was named after, Iztaccíhuatl “El Paso, So What?” This mural was intended were displeased by the involvement of youth in their deaths across the borders. 2005 Juarenzians. 1991 and Popocatépetl. Iztaccíhuatl and Popocatépetl 1991 to reflect how the world generally views the 1988 gang activity and gang violence. In this mural represent La Leyenda de los Volcanes, which is entire state of Texas as cowboy country, and an angel is depicted to be looking over two a Nahua myth of two gods who fell in love and that this stereotype does not represent the city small children. This angel is representative of were punished for visiting earth. In the Nahuatl of El Paso. Muralist Carlos Callejo states: protection the community wants over its youth. tongue she is called Iztaccíhuatl, which means “We are much more than just cowboys—we the woman of snow or sleeping woman; and are a unique blend of cultures.” Popocatépetl means the smoking mountain.

Francisco Delgado, Mauricio Olague, Los Muralistas Del Barrrio Carlos Rosas, assisted by Felipe Gallegos Jesus “Cimi” Alvarado, Francisco Rodriguez Carlos Callejo with students from the Upper Rio 50 Bowie High School students (Arturo “Tury” Avalos, Gabriel “Gabby” Ortega, Grande Private Industry Council (PIC) Summer 2 Pablo Schaffino, and Pascual Ramírez) 4 700 S. Ochoa St. 6 608 S. Saint Vrain St. 8 Youth Employment Program and the Chicano AIDS 10 231 E. Father Rahm Ave. La Fé Clinic, exterior north wall La Fe Clinic, exterior walls Sacred Heart Tortilleria & Restaurant, 513 E. Father Rahm Ave. 801 E. 7th Ave. Exterior south wall Apartment complex, exterior west wall Titled “Sacred Family or Tribute to the Chicano SACRED FAMILY/ This building is covered on all walls by a SACRED HEART Family,” Carlos Rosas painted 10 foot by 10 foot SAGRADA FAMILIA/ continuous mural. The artwork of the building Through funding by the Chicano AIDS Coalition, Commissioned by Sacred Heart Church and others Titled “Segundo Barrio, this is one of the SEGUNDO BARRIO mural on the façade of Centro de Salud Familiar TRIBUTE TO THE CHICANO FAMILY in particular focuses facets of Chicano culture. POR LA RAZA PIC, and La Fe Clinic, Carlos Callejos painted AIDS opposed to the Downtown Revitalization Plan, the quintessential murals of the Segundo Barrio. Painted Clinica La Fé building. The mural depicts the family The rear of the building in particular focuses on this mural in depicting AIDS breakouts in the mural features several figures surrounding a crucified MURAL 2007 under La Campaña Pro La Preservación del Barrio, 1975 in the form of a man, woman and child. The image 1990 childhood through its depiction various Mexican 2009-2010 neighborhood during the 1980’s specifically 1988 Jesus Christ. Each figure in the mural is symbolic Los Muralistas del Barrio painted this in rectangular resembles a Chicano poster titled “La Familía, printed games such as La Loteria (as referenced by the around the La Fe Clinic. Controversy surrounded of an important member of the Segundo Barrio’s letters with a geometric Aztec influenced design. The by AMATL Publications and signed “Chinas 62.” large, colorful playing cards. There are also two the inclusion of a nude women inside a tornado community. mural became a proud symbol of the barrio which large Aztec styled figures playing soccer, the most which was representative of the susceptibility of was under the threat of urban development at the popular sport of . There is also a hyper- women to the virus. time. It inspired pride in the identity of the Segundo realistic depiction of a child playing with a toy Barrio. The Aztec influence is an important part of truck in a sandbox. This is a replication of a photo Chicano arts and culture. taken of an actual Chicano boy. The other walls of the building reflect Aztec geometric figures and hyper realistic depictions of flora.