Huawei in Europe: a Way to High-End Brand
International Journal of Business and Management Invention (IJBMI) ISSN (Online): 2319-8028, ISSN (Print):2319-801X www.ijbmi.org || Volume 10 Issue 6 Ser. II || June 2021 || PP 01-17 Huawei In Europe: A Way to High-End Brand Ivzhenko Yuliia Corresponding Author: Ivzhenko Yuliia Shanghai University, School of Management ABSTRACT: It was March 26, 2019, when Richard Yu, CEO of the Consumer Business Group (CBG) in Huawei Investment & Holding Co., Ltd. (Huawei), was giving a speech on the stage, representing the new flagship smartphone P30 in Paris. 42 The P30 Pro, Huawei's P30 premium version, with its four rear cameras, promised to “Rewrite the Rules of Photography” and aimed to take on Samsung's Galaxy S10 and Apple's iPhone X. The unveiling of Huawei's flagship in Paris coincided with the visit of Chinese President Xi Jinping to the French capital on March 23-24, where President Emmanuel Macron held a meeting along with German Chancellor Angela Merkel and European Commission President Jean-Claude Juncker to discuss political issues and trade. 43More recently, Huawei has been under much international scrutiny following US allegations that the company’s telecoms network equipment could be used for spying. Huawei has strongly rejected the allegations and, on March 6, 2019, sued the US government over the issue. Speaking about the legal action, Huawei Deputy Chairman Guo Ping stated that the US Congress did not present evidences for its ban on company’s products and equipment, hence it was unconstitutional. 44 Meanwhile, the race to roll out 5G technologies was going on.
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