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Snowy Mountains Visitor Profile Year Ended September 2020 Source: National and International Visitor Surveys, Tourism Research Australia

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Snowy Mountains Visitor Profile Year Ended September 2020 Source: National and International Visitor Surveys, Tourism Research Australia Snowy Mountains Visitor Profile Year ended September 2020 Source: National and International Visitor Surveys, Tourism Research Australia. Icons sourced from www.easil.ly Visitors TOTAL DOMESTIC & Nights Expenditure 1.2m 2.5m $603.0m INTERNATIONAL -30.1% YoY -20.7% YoY -23.0% YoY 1% 8% 9% 2% 39% 60% 92% 89% 3,458 3,359 $706 $699 $693 955 2,688 2,793 995 961 2,400 $538 $537 801 2,311 $464 725 656 671 694 622 604 560 453 $60 $53 $46 $58 $72 $57 $ Millions$ Thousands Thousands 264 317 377 302 383 209 19 19 21 25 24 11 $14 n/p $20 $16 $18 $9 YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep 2015 2016 2017 2018 2019 2020 2015 2016 2017 2018 2019 2020 2015 2016 2017 2018 2019 2020 Domestic overnight travel Visitors: 694,500 (-27.7% YoY) Average spend Average #11 for visitors Nights: 2.3m (-17.3% YoY) $233 per night length of #10 for nights $774 per visitor stay: #6 for expenditure Expenditure: $537.3m (-22.5% YoY) 3.3 nights In Regional NSW Origin Travel party Purpose of visit 39% of the visitors were friends or Note: Visitors may visit for more than one Purpose; VFR 78% of the visitors came from within indicates Visiting Friends and/or Relatives. New South Wales relatives travelling together Visitors Unaccompanied Regional NSW, 36% 24% 78% Adult couple 63% 18% 14% 16% Holiday VFR Business Sydney, 43% Family group 18% Nights Friends and/or relatives 61% 11% 19% 39% Holiday VFR Business Expenditure Transport Gender Private vehicle or company car, 95% 41% 59% 82% 7% 7% Bus/Coach, n/p Holiday VFR Business Note: Number of visitors by visitor type may not add up to total due to rounding; percentages may not add up to 100% due to rounding; n/p indicates data not publishable. Page 1........ Snowy Mountains Visitor Profile Year ended September 2020 Source: National and International Visitor Surveys, Tourism Research Australia. Icons sourced from www.easil.ly Top 5 activities Age '15-29 years' was the largest age group of the Eat out / dine at a restaurant 50% visitors to the region and/or cafe Visit national parks / state 35% parks Snow skiing 26% Visit friends & relatives 26% 26% 20% 16% 15% 16% n/p Sightseeing/looking around 24% 15-29 30-39 40-49 50-59 60-69 70+ Top 3 accommodation types (nights) Travel season* Summer Spring 24% 28% 17% 16% 14% Autumn Winter 13% 35% Standard hotel/motor Friends or relatives Rented inn (below 4 star) property house/apartment/flat *by month returned from the trip or unit Domestic daytrip travel #11 for visitors Visitors: 452,700 (-32.5% YoY) Average spend #11 for expenditure Expenditure: $56.5m (-21.5% YoY) $125 per visitor In Regional NSW Origin Purpose of visit Age Note: Visitors may visit for more than one Purpose; 71% of the visitors to the region came VFR indicates Visiting Friends and/or Relatives. Data are not publishable from New South Wales Visitors Regional NSW, 64% 50% n/p n/p 71% Holiday VFR Business Sydney, n/p Expenditure n/p n/p n/p n/p n/p n/p 62% n/p n/p 15-29 30-39 40-49 50-59 60-69 70+ Holiday VFR Business Travel season* Transport Gender Summer Spring Private vehicle or company car n/p n/p n/p 98% Autumn Winter 61% n/p n/p *by month returned from the trip Note: Number of visitors by visitor type may not add up to total due to rounding; percentages may not add up to 100% due to rounding; n/p indicates data not publishable. Page 2........ Snowy Mountains Visitor Profile Year ended September 2020 Source: National and International Visitor Surveys, Tourism Research Australia. Icons sourced from www.easil.ly International travel Visitors: 11,100 (-54.4% YoY) Average #11 for visitors Average spend length of #10 for nights Nights: 209,400 (-45.4% YoY) $44 per night stay: #10 for expenditure Expenditure: $9.2m (-47.7% YoY) $830 per visitor 18.8 nights In Regional NSW Top 3 origin markets Purpose of visit Note: Visitors may visit for more than one Purpose; VFR indicates United States of America was the largest individual source Visiting Friends and/or Relatives. market of visitors to the region United States of America Visitors n/p Data are not publishable United Kingdom 79% n/p n/p n/p n/p n/p Holiday VFR Busi- Educa- Employ- ness tion ment New Zealand Nights n/p Top 5 activities Eat out / dine at a 92% 74% n/p n/p n/p n/p restaurant and/or cafe Holiday VFR Busi- Educa- Employ- Sightseeing/looking around 89% ness tion ment Visit national parks / state 79% parks Expenditure Go shopping for pleasure 68% Go to the beach 63% *International visitors engaged in activities in Australia, not necesserily in Snowy 81% n/p n/p n/p n/p Mountains tourism region. Holiday VFR Busi- Educa- Employ- Top 3 accommodation types (nights) ness tion ment Age Data are not publishable '15-29 years' was the largest age group of the visitors to the region n/p n/p n/p Rented Friends or relatives Backpacker or hostel house/apartment/flat property or unit First vs return visitor Return visit to Australia 65% 38% n/p n/p n/p n/p n/p First visit to Australia n/p 15-29 30-39 40-49 50-59 60-69 70+ Transport FIT visitor# Travel party Unaccompanied Family Private vehicle or 48% 69% 63% group n/p company car Rental car n/p n/p Adult Friends couple n/p and/or n/p relatives # free and independent traveller Note: Number of visitors by visitor type may not add up to total due to rounding; percentages may not add up to 100% due to rounding; n/p indicates data not publishable. Page 3.........
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