DOCSLIB.ORG

California State University, Northridge the DEVELOPMENT and USE OF

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
California State University, Northridge the DEVELOPMENT and USE OF California State University, Northridge THE DEVELOPMENT AND USE OF !·iASS r1EDIA IN INDIA FOR INSTRUCTION, DEMONSTRATION, AND EDUCATION: PRODUCTION OF A VIDEO PROGRAM ON THE ART OF VEGETARIAN COOKING A graduate project submitted in partial satisfaction of the requirements for the degree of Master of Arts in Radio-TV-Film by Mrs. Chandra Mundhra May, 1 986 The Graduate Project of Chandra Mundhra is approved: Dr. Don Wood Dr. ~ps, COffillttee Chairperson California State University, Northridge ii DEDICATION To my dear husband and my beautiful daughter Smriti for all their patience and help. iii TABLE OF CONTENTS Page DEDICATION iii ABSTRACT • . vi INTRODUCTION • 1 SECTION I. 3 India The Country and its People • 4 Existing Variety of Mass Media in India • 6 Print Media. • • • • • • • • 6 Audio-Visual Media • • • • • • • • • 7 The Structure of Broadcasting in India. • 8 Radio Broadcasting in India • • 1 0 History. • • • • • • • • • • • • • • 11 State of Broadcasting Following Independence • • • • • • • • • • • 11 All India Radio (A.I.R.) ••• • • • • • 1 2 Television Broadcasting in India •••• • • • 1 5 History. • • • • • • • • • • • • 1 5 The Television Audience. • • • • • • 1 5 Satellite Television. • • • • • • • • •• 17 History. • • • • • • • • • ••• 17 Education via Satellite TV ••••••• 18 The Satellite Instructional Television Experiment • • • • • • • • •• 18 International Satellite 1A and 1B ( INSAT 1 A and 1 B) • • • • • • • 21 The Second Channel ••••• . 24 The Television Explosion in India •• 26 Television vs. Print Media • • • • • 27 TV vs. Cinema •••••••• • • • • 28 Programming for Television • • • 3 2 Video Boom in India • • • • • • • • • 34 iv SECTION II 37 Instructional Design. 38 Elements of Demonstrating a Recipe 39 Pre-Production. 42 Budgeting. 44 Production. 46 Post-Production 49 Final Cost of the Project. 50 Distribution Channels: The Target Markets. 52 Primary Market 52 Sponsorship of a Television Serial 52 Secondary Markets. 55 Ancillary Markets. 56 Other Markets. 56 CONCLUSION 58 Critique. 58 Future Potential in the u.s .• 62 Program Formats 64 Station Program Cooperative 65 Public Television Library (PTL) 66 Market Survey 67 Remarks 69 ENDNOTES 72 BIBLIOGRAPHY 75 EXHIBITS: A 80 B 81 c 82 D 83 E 84 F 85 APPENDICES: 1 87 2 91 3 • 111 4 • 1 21 5 • 1 31 6 • 1 3 3 v ABSTRACT THE DEVELOPMENT AND USE OF MASS MEDIA IN INDIA FOR INSTRUCTION, DEMONSTRATION, AND EDUCATION: PRODUCTION OF A VIDEO PROGRAM ON THE ART OF VEGETARIAN COOKING by Mrs. Chandra Mundhra Master of Arts in Radio-TV-Film The aim of this graduate study_project is to under­ stand and evaluate the potential of using video technology for instruction through demonstration and its modes of distribution including the use of broadcast media to reach a geographically large and densely populated developing country of the Third World. More specifically, the project implements the actual production of a video program on vegetarian cooking and its distribution through a variety of channels to its primary target audience in India. The information is divided into two main sections. The first section deals with external uncontrollable variables which form the environmental parameters of the vi study. These include a demographic background of the country and its people; an examination of the impact and reach of the mass communication industry in general and television broadcasting in particular; the advent of video technology and the development of satellite communication and the policy regarding software for transmitting educa­ tional and entertainment programs to the public. These topics form the broad issues of the environmental context in which the production of this video project material­ ized. vii INTRODUCTION The objective of this graduate study project is to understand and evaluate the potential of using video tech­ nology for instruction through demonstration and its modes of distribution including the use of broadcast media to reach a geographically large, densely populated, culturally diverse, developing country of the Third World. More specifically, the project implements the actual production of a video program on vegetarian cooking and its distribution through a variety of channels to its primary target audience in India. The country chosen for this study is India because this writer has access to primary and secondary source material for research in that country. Being the largest nation in the Third World, the government of India has assigned top priority to the communication industry resulting in rapid advancement in technology adoption. The development and use of mass media in India needs to be analyzed in a historical context because studying a subject without an appreciation of its antecedents is looking at a picture in two dimensions. The historical context adds the third dimension of 'depth,' providing an appreciation of 'why things are as they are.' 1 2 The format of presentation of material in this paper will be as follows. The information is divided in two main sections. The first section deals with external uncontrollable variables which form the environmental parameters of the study. These include a demographic background of the country and its people; an examination of the impact and reach of the mass communication industry in general and television broadcasting in particular; the advent of video technology and the development of satel­ lite communication and the policy regarding software for transmitting educational and entertainment programs to the public. These topics form the broad issues of the environmental context in which the production of this video project materialized. The second section deals with the internal control­ lable variab~es of program production discussing such specifics as budgeting, scheduling, production, post pro­ duction, and distribution of this cooking demonstration. The tasks accomplished and the problems encountered are discussed and analyzed in the concluding segment with a look at the future potential of utilizing video techno­ logy for instruction through demonstration. SECTION I The parameters of the external environment in which this study was undertaken will be discussed in this section of the paper to better understand the background which has indirect relevance as well as direct impact on the actual production and marketing of the video program created for this graduate project. 3 4 India -- The Country and its People India is the largest federal republic in the world with a population of over 800 million people. Geographi­ cally it dominates the South Asian subcontinent with an area of 1,21~,000 square miles. Although India occupies only 2.4 percent of the world's land area, it supports 14 percent of the world's population. India has 14 different official languages and almost 200 different dialects. 1 There are many religions, many customs and many languages yet, in spite of such differ- ences, India has managed to survive as a viable sovereign nationo Eighty-four percent of the population is Hindu, 10 percent is Muslim, and the rest are Christians, Sikhs, Jain, Buddhists, and Parsis. The literacy rate in India is only 29 percent. It is primarily a traditional agrarian economy with a vast majority of its population living in the villages. According to the constitution, India is a ''sovereign demo­ cratic republic." Since 1947, after India's independence, the country has made considerable economic progress. India's five-year economic plans seek the balanced development of power facilities, industry, mining, trans­ portation, agriculture and communications. The variety of 5 languages and dialects, coupled with massive illiteracy, causes unique problems in the development of mass media. In spite of these overwhelming difficulties, India has been able to develop and sustain a fairly effective, if not efficient, system of communication through a variety of mass media administered by the Ministry of Information and Broadcasting. 6 Existing Variety of Mass Media in India Even though the media in India are not completely free from censorship and governmental control, substantial private sector ownership of print media exists. The motion picture industry is also primarily in private sector with private ownership of production, distribution and exhibition outlets. The broadcast media, however, is completely owned and operated by the government. Radio and television transmission is not allowed in private hands. Print Media As mentioned in the earlier section, the existence of a variety of different languages which change from region to region have resulted in most print media vehicles to be regional in nature and scope. Only those publications which are printed in Hindi (national language) and English enjoy widespread circulation because their readership cuts across regional lines. However, print media is the media for the literate. Major cities are cosmopolitan in nature and their people are more educated with relatively more purchasing power. So they are accessible through a variety of media and commercial messages can be communi- 7 cated to them effectively. With a very low literacy rate, the problem arises when messages are to be communicated to the villagers who don't know how to read or write. Audio-Visual Media For the illiterate masses who can only understand the spoken word and follow the visuals, the film and the broadcast media has become the logical choice for communi­ cation. Until the early seventies, radio broadcasting and motion pictures were the only effective mass-media vehicles in the
Load more

Recommended publications
  • Linking for Learning. a New Course for Education. INSTITUTION Congress of the U.S., Washington, D.C
    DOCUMENT RESUME ED 310 765 IR 014 250 TITLE Linking for Learning. A New Course for Education. INSTITUTION Congress of the U.S., Washington, D.C. Office of Technology Assessment. REPORT NO OTA-SET-430 PUB DATE Nov 89 NOTE 191p.; For related documents, see IR 014 251-252. AVAILABLE FROM Superintendent of Documents, U.S. Golernment Printing Office, Washington, DC 20402 (GPO 052-003-01170-1, $9.00). PUB TYPE Information Analyses (070) -- Reports - Research /Technical (143) EDRS PRICE MF01/PCo8 Plus Postage. DESCRIPTORS Administrators; Computer Assisted Instruction; *Distance Education; Educational Innovation; *Educational Planning; *Educational Technology; Elementary Secondary Education; Federal Aid; Federal Regulation; Higher Education; Instructional Effectiveness; Program Descriptions; State Action; State Surveys; Teacher Education; Teacher Role; Technology Transfer; *Telecommunications IDENTIFIERS *Office of Technology Assessment ABSTRACT The Office of Technology Assessment (OTA) of the U.S. Congress was asted to analyze various technological options for distance education, examine current developments, and identify how Federal, State, and local policies could encourage more efficient and effective use of technology in education. This report complements OTAs assessment of use of computers in elementary and secondary education; "Power (.4n! New Tools for Teaching and Learning." Findings of the study include:(1) use of distance education in elementary and secondary education has increased dramatically over the past 5 years, but many students
    [Show full text]
  • NEA-Annual-Report-1980.Pdf
    National Endowment for the Arts National Endowment for the Arts Washington, D.C. 20506 Dear Mr. President: I have the honor to submit to you the Annual Report of the National Endowment for the Arts and the National Council on the Arts for the Fiscal Year ended September 30, 1980. Respectfully, Livingston L. Biddle, Jr. Chairman The President The White House Washington, D.C. February 1981 Contents Chairman’s Statement 2 The Agency and Its Functions 4 National Council on the Arts 5 Programs 6 Deputy Chairman’s Statement 8 Dance 10 Design Arts 32 Expansion Arts 52 Folk Arts 88 Inter-Arts 104 Literature 118 Media Arts: Film/Radio/Television 140 Museum 168 Music 200 Opera-Musical Theater 238 Program Coordination 252 Theater 256 Visual Arts 276 Policy and Planning 316 Deputy Chairman’s Statement 318 Challenge Grants 320 Endowment Fellows 331 Research 334 Special Constituencies 338 Office for Partnership 344 Artists in Education 346 Partnership Coordination 352 State Programs 358 Financial Summary 365 History of Authorizations and Appropriations 366 Chairman’s Statement The Dream... The Reality "The arts have a central, fundamental impor­ In the 15 years since 1965, the arts have begun tance to our daily lives." When those phrases to flourish all across our country, as the were presented to the Congress in 1963--the illustrations on the accompanying pages make year I came to Washington to work for Senator clear. In all of this the National Endowment Claiborne Pell and began preparing legislation serves as a vital catalyst, with states and to establish a federal arts program--they were communities, with great numbers of philanthro­ far more rhetorical than expressive of a national pic sources.
    [Show full text]
  • WNET 2014 Local-Content-And-Service-Report
    . 2014 LOCAL CONTENT AND SERVICE Thank you for always enlightening us, teaching us and sharing these REPORT TO THE COMMUNITY gems with us. -Viewer, American Masters- Dorothea Lange: Grab A Hunk of Lightning Our Mission: Media with Impact Our Purpose: WNET is a multi-media public service non-profit that delivers life-long learning and meaningful experiences to our communities. Our content inspires curiosity, encourages action and nurtures dreams. LOCAL 2014 KEY LOCAL VALUE SERVICES IMPACT WNET’s mission “Media In 2014, WNET WNET had a deep with Impact” drives us continued its work local impact in 2014, to work as partners in producing quality reaching more than our community to programming on-air and 9 million viewers inspire positive change. online for both local monthly in the tri-state Whether expanding and national audiences area through stations local news and public in the areas of Arts, THIRTEEN, WLIW and affairs programming News and Public NJTV. through NJTV News or Affairs, Science and MetroFocus , high- Nature and Children’s. More than 60,000 New lighting local arts Special national series York educators organizations and focused on The Story of accessed curriculum- offerings through NYC- the Jews and Finding ready resources for ARTS and Theater Your Roots while local free from PBS Close-Up , or raising series highlighted the LearningMedia New awareness and support Treasures of New York , York, featuring for solutions to the Off-Broadway theater materials created by dropout crisis, WNET is and challenging issues WNET. committed to our tri- such as health and state community. wellness, the drop-out crisis and local politics.
    [Show full text]
  • Favorite PBS Learningmedia Collections Check out Some Favorite PBS Learningmedia Collections for Each Grade Level and Subject Area
    Favorite PBS LearningMedia Collections Check out some favorite PBS LearningMedia collections for each grade level and subject area. Our list also includes archived professional learning opportunities for educators, social- emotional resources, and maker ideas. Preschool Elementary Middle School High School ● Sesame Street ● The Electric Company ● Inspiring Middle School ● Shakespeare ● Super Why! ● No Nonsense Literacy Uncovered ● Molly of Denali Grammar ● LGBTQ+ Curriculum ● American Masters ELA ● Between the Lions ● Molly of Denali Resources ● Masterpiece ● Martha Speaks ● Literary Elements & ● Writing in U.S. History ● Arthur Techniques ● It’s Lit ● A World of Stories ● Poetry in America ● Peg + Cat ● Cyberchase ● Math at the Core ● NOVA Collection ● Sesame Street ● Odd Squad ● Math Games & Videos ● Khan Academy ● Everyday Learning: ● Good to Know for the Common Core Mathematics Showcase Math Math ● Mister C: Science & ● I <3 Math ● Math in the Workforce Math ● WPSU Math Games ● Real World Math from ● The Majesty of Music & The Lowdown Math ● Nature Cat ● Plum Landing ● Nature ● Nature ● PBS KIDS Play ● Animals ● MIT's Science Out ● NOVA Collection and Learn Science ● Bringing the Universe Loud ● NASA Planetary Science ● Everyday Learning: to America’s ● Climate Literacy Sciences Science Classrooms ● NOVA: Secret Life of ● NOVA: Gross Science ● Dinosaur Train ● Ready Jet Go! Scientists ● Let’s Go Luna ● All About the Holidays ● Teaching with Primary ● Access World Religions ● Xavier Riddle and ● NY State & Local Source Inquiry Kits
    [Show full text]
  • Need to Know
    may 2010 Need to Know Series Premiere Fri 7th, 8:30 p.m. thirteen.org/ needtoknow FEATURED THIS MONTH Need to Know thirteeN coNtiNues its tradition of providing groundbreaking news programming with Need to Know Fridays, 8:30 p.m. on PBS, a new weekly news & public affairs series beginning May 7th premiering this month online and on-air. Co-anchored and 24/7 at thirteen.org/ by acclaimed journalists Alison Stewart and Jon needtoknow Meacham, it features stories on the economy, the environment and energy, health, security, and culture. Stephen Segaller, VP of Content at WNET.ORG, and Shelley Lewis, Executive Producer of Need to Know, spoke with THIRTEEN about this exciting new initiative. Need to Know offers an innovative approach to news reporting, fully integrating the broadcast and website. What inspired you to create the series? stephen segaller: We wanted to create a nnott newsmagazine that is weekly, topical and inherits the h Si depth and experience of our award-winning series like osep : J Wide Angle and Exposé, but also offers something otos h P entirely new in online journalism. The result is Need to Know, a broadcast and Web destination that SEGALLER reinforces the intelligence and substance expected / S i from public media. LEW thirteen.org 1 Describe the relationship between the Shelley, you’ve enjoyed an eclectic TV show and the website. career in network news. What attracted Shelley lewiS: They’re one and the you to public media? same. We don’t think of it as a website SL: The idea of creating a new kind with a TV show or a TV show with a of journalism that is both Web- and website.
    [Show full text]
  • July 2009 AETN Magazine
    Contents AETN MAGAZINE Staff KUAR, KLRE, KUAF Editor in Chief ow that all AETN Allen Weatherly N On the Cover.........2 AETN would like to give a special transmitters are thanks to the above long-time Editors broadcasting in digital, Concert underwriters of American Masters. Mona Dixon Kathy Atkinson you can enjoy additional Reconnect............3 On The Cover.... streams of programming Editorial & Creative Directors From the AMERICAN MASTERS –Garrison Keillor: The Sara Willis on AETN Kids/Create and AETN Scholar! A lot of Director................4 Man on the Radio in the Red Shoes Elizabeth duBignon you have been asking what these channels are Wednesday, July 1, 7 p.m. (Repeats 7/4, 5:30 p.m.) Editorial Panel and how to get them. Simply put, a digital Outreach..............5 Rowena Parr, Pam Wilson, Dan Koops Lake Wobegon – where the women are strong, Tiffany Verkler signal can be broken up into sub-channels, and AETNFoundation the men are good looking and all the children are we have named our sub-channels Kids/Create Ambassadors above average – has become America’s collective Copy Editors Darbi Blencowe, Catherine Mays, and Scholar. The channels are already available Circle...................6 hometown, visited weekly for the past 40 years on Karen Cooper, Pat Pearce to watch over the air using an antenna with a fictional radio program that creates bona fide Production............7 AETN Offices a converter box or digital television. The main nostalgia. With his “Prairie Home Companion,” 350 S. Donaghey Ave. - Conway, AR - channel number will depend on which AETN channel Highlights.............8 Keillor became our national philosopher, filling 72034 800/662-2386 you watch, but the sub-channel will always be the PBS Ongoing the empty shoes of Will Rogers and Mark Twain, [email protected] - www.aetn.org same.
    [Show full text]
  • Key Production Personnel
    FIRST DEGREE KEY PRODUCTION PERSONNEL ROGER WEISBERG, Writer/Producer/Director Roger Weisberg joined public television station Thirteen/WNET New York in 1976. Since founding Public Policy Productions in 1982, Weisberg has written, produced, and directed 31 documentaries, which have won over 150 awards including Peabody, Emmy, and duPont-Columbia awards. Some of his films are vérité style documentaries with no narration, while others are narrated by prominent actors including Meryl Streep, Helen Hayes, and James Earl Jones, as well as distinguished journalists including Marvin Kalb and Walter Cronkite. Weisberg received an Academy Award nomination in 2001 for Sound and Fury and in 2003 for Why Can’t We Be A Family Again? JOHN FUGELSANG, Narrator and Host John Fugelsang is a New York-based political commentator, comedian, TV & radio personality, performer, and writer. He has appeared in the movie Coyote Ugly and on television programs such as CSI and Becker. He was the host of America’s Funniest Home Videos and has appeared frequently on news commentary shows on CNN, CNBC, MSNBC, and NPR. He made over 20 appearances on Bill Mahr’s Politically Incorrect and is a regular on Fox News. Recently, Fugelsang was the host of Current TV’s daily show, Viewpoint, where he analyzed the news and facilitated conversations about current affairs. Currently, he hosts a daily political comedy program called “Tell Me Everything” on the new SiriusXM Insight Channel. STEPHEN SEGALLER, Vice President, Programming for WNET Since September 2008, Stephen Segaller has had primary responsibility for coordinating all national and local programming from WNET’s producing subsidiaries – THIRTEEN, WLIW21 and Creative News Group.
    [Show full text]
  • KWBU-TV Celebrating 20 Years
    program guide www.kwbu.org SeptemberJuly 2009 2005 KWBU-TV Celebrating 20 years Understand your world Brazos Valley Public Broadcasting Foundation • One Bear Place #97296 • Waco, Texas 76798-7296 VOLUME 13, ISSUE 3 KWBU’S MISSION KWBU STAFF Joe Riley, President & CEO KWBU shall serve as an essential lifelong resource providing quality public television Clare Paul, KWBU-TV Station Manager and radio programs and services for the enrichment of the lives of Central Texans. Brodie Bashaw, KWBU-FM Station Manager Carla Hervey, Business Affairs Manager WHAT’S INSIDE Glenda Moss, Business Manager KWBU-TV Highlights .............................................................................. 2 Joani Livingston, Production Supervisor KWBU-TV Prime Time Schedule ................................................................ 5 Jessica Denk, Senior Producer KWBU-TV Daytime Schedule .................................................................... 9 Zack Morris, Chief Photographer KWBU-TV Overnight Schedule .................................................................10 Robert Shiekh, Senior Producer – Inside Baylor Sports KWBU Digital Program Service Schedule .....................................................11 Lawrence Gilligan, Producer - Inside Baylor Sports KWBU Create Schedule .........................................................................12 Tony Poole, Chief Engineer KWBU Underwriters .............................................................................13 Jaclyn Willbanks, KWBU-TV Operations Manager KWBU-FM Highlights
    [Show full text]
  • Rwanda As They Reshape Their Nation’S Political, 1-800-INDIA WIDE ANGLE Notes from the Filmmakers and Maps
    offset usage 4-color process Output is set for 2500dpi HOW TO USE WIDE ANGLE thirteen.org This WIDE ANGLE educational package gives you an exciting way of using Publisher: Robert A. Miller public television programs to enrich political science, journalism and Editor: David Reisman, Ed.D. Designer: Trina H. Sultan economics courses. It can also be adapted for use in high school social stud- CONTENT Writers: Kimberlee Acquaro, Jocelyne Cesari, Daniel W. Drezner, Michael T.Osterholm ies classes. The educational package includes extraordinary programs, on DVD, Dear Colleague, Ladies First Assistant Editor: Risa Chase Educational DVD Repackaging Producer: Christina Draper from WIDE ANGLE’s third and fourth seasons: Ladies First; Young, Muslim I’m pleased to present our third WIDE ANGLE education Educational DVD Repackaging Production Assistant: Risa Chase Copy Editor: Mary E. Rodriguez and French; 1-800-INDIA; and H5N1•Killer Flu. We have included brief video package. It includes four programs (on two DVDs) from Editorial Assistant: Lindsay Walter segments with each program to provide you with starting points for in-class our third and fourth broadcast seasons and this full-color 2 Business Manager: Bob Adleman DVD Authoring: Asaf Blasberg discussions. In addition to these clips, there is an uncut broadcast version of 20-page discussion guide. Vice President and Director of Education: Ronald Thorpe the program. Each of the programs also includes an interview with an expert During its third and fourth seasons, WIDE ANGLE aired 24 Young, Muslim CONSULTANTS on the subject examined in the film. films on PBS, which have received a steady stream of Dr.
    [Show full text]
  • P.O.V.'S “The Hobart Shakespeareans”
    For Immediate Release Contacts: Cynthia López, 212-989-7425, [email protected], 646-729-4748 (cell) Cathy Lehrfeld, 212-989-7425, [email protected] Neyda Martinez, 212-989-7425, [email protected] P.O.V. online pressroom: www.pbs.org/pov/pressroom P.O.V. Presents Encore of “The Hobart Shakespeareans” Aug. 15 on PBS Documentary Profiles Rafe Esquith’s Inspirational Elementary-School Teaching Methods A co-production of Mel Stuart Productions, Inc., American Documentary | P.O.V. and Thirteen/WNET New York “A fine and passionate documentary. Rafe Esquith is a genius and saint. The American education system would do well to imitate him.” - Anita Gates, The New York Times “For Esquith, it's not about making an easy path for his students but about opening doors for them to work hard and create better lives for themselves.” - Merrill Balassone, Los Angeles Times Imagine the sight and sound of American children, ages 9 through 11, performing Shakespeare’s “Hamlet” or “Henry V”—and understanding every word they recite. Imagine them performing well enough to elicit praise from such accomplished Shakespearean actors as Ian McKellen and Michael York, and to be invited to perform with the Royal Shakespeare Company in England. Such a spectacle would be highly impressive in the toniest of America’s private schools. But what if the kids were recent Mexican and Korean immigrants attending a large Los Angeles inner-city public school in one of America’s toughest neighborhoods? That is the astonishing story told by the new documentary The Hobart Shakespeareans, which discovers how one man’s uncommon commitment and resourcefulness have opened up worlds of opportunity for his “disadvantaged” students—and perhaps have demonstrated a way forward for America’s beleaguered public education system.
    [Show full text]
  • Program Listings for July 2009
    PROGRAMWXXI-TV/HD | PBS WORLD | CREATE/THINKBRIGHT LISTINGS | AM1370 | CLASSICAL 91.5 | WRUR 88.5 PUBLIC TELEVISION & PUBLIC RADIO FOR ROCHESTER JULY 2009 A Capitol Fourth PLEASE NOTE: Emmy and Golden Globe Award-winning This is a complimentary copy actor Jimmy Smits returns to host the biggest and brightest birthday party in the country, of WXXI’s new listings guide. featuring, for the fi rst time ever, Barry Manilow, If you’d like to keep receiving who will both open and close the broadcast with a stirring medley of hits and patriotic it or rather get your listings classics along with the National Symphony electronically, you need to Orchestra and the Choral Arts Society of Washington. Joining him are the “Queen call (585) 258-0200. of Soul,” Aretha Franklin; international pop Thank You! sensation Natasha Bedingfi eld; the Tony and Grammy Award-winning cast of Jersey Boys; multi-Grammy Award nominee Michael Feinstein; and acclaimed classical pianist Andrew von Oeyen. As a special treat for the family, Elmo, Big Bird, Coookie Monster, Oscar the Grouch and more of the Sesame Street gang will be on hand to celebrate America’s 233rd birthday. A Capitol Fourth airs Saturday, July 4 at 8 p.m. on WXXI-TV/HD Executive Staff July 2009 Volume 1, Issue 1 Norm Silverstein, President & CEO Member & Audience Services ... 585.258.0200 WXXI Main Number ................... 585.325.7500 Susan Rogers, Executive Vice President & General WXXI is a public non-commercial broadcasting station owned and op- Manager Service Interruptions ................. 585.258.0331 Audience Response Line ........... 585.258.0360 erated by WXXI Public Broadcasting Council, a not-for-profit corporation Jeanne E.
    [Show full text]
  • Video Storytelling Guide Harness the Power of Visual Communication!
    Video Storytelling Guide Harness the Power of Visual Communication! © 2007 Atomic Learning, Inc. 1 © 2007 Atomic Learning, Inc. 2 Contents Introduction …………………………………………………… 4 Composing…………………………………………………....... 5 Basic camera shots Start out playing by the rules: visual composition rules Moving right along: camera Movement Playing the angles: what’s your perspective? Creative camera placement The horizon line Screen depth The Camera ………………………………………………………. 15 Camcorder types Camera basics Now hear this: audio for your video Sizing up the screen Get a handle on it: controlling your camcorder Getting it Together: The Editing Process ………………………… 23 Transitions: making connections The storytelling power of editing The Hollywood touch: classical shooting style Shooting sequences can be as easy as 1, 2, 3 The multiple camera look: playing the match game Visual and sound continuity issues Making “sound” decisions A refreshing change of pace Titling your videos Interviewing: “Can I ask you a few questions?” Some bright ideas on lighting So you want to . editing for effect The Story ………………………………………………............... 41 Generating story ideas Story planning 10 Tips for Better Video ……………………………………….. 48 Video Examples List ……………………………………............ 49 Glossary …………………………………………………………. 52 Model Release Form ……………………………………............ 59 Duplication Restrictions Notice! ………………………............ 60 © 2007 Atomic Learning, Inc. 3 An Introduction to Video Storytelling: Atomic Learning Style! Good news! It’s never been easier to shoot and edit video. Video cameras are commonplace in homes and schools. Better yet, digital video (DV) has become the standard. Thanks to personal computers and programs like Apple’s iMovie and Microsoft’s Movie Maker, editing video no longer means dealing with complicated videotape systems. Editing digital video on a computer, called non-linear editing, makes it easy to combine images, sounds, music and narration into a single finished production.
    [Show full text]