Need to Know
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may 2010 Need to Know Series Premiere Fri 7th, 8:30 p.m. thirteen.org/ needtoknow FEATURED THIS MONTH Need to Know thirteeN coNtiNues its tradition of providing groundbreaking news programming with Need to Know Fridays, 8:30 p.m. on PBS, a new weekly news & public affairs series beginning May 7th premiering this month online and on-air. Co-anchored and 24/7 at thirteen.org/ by acclaimed journalists Alison Stewart and Jon needtoknow Meacham, it features stories on the economy, the environment and energy, health, security, and culture. Stephen Segaller, VP of Content at WNET.ORG, and Shelley Lewis, Executive Producer of Need to Know, spoke with THIRTEEN about this exciting new initiative. Need to Know offers an innovative approach to news reporting, fully integrating the broadcast and website. What inspired you to create the series? stephen segaller: We wanted to create a nnott newsmagazine that is weekly, topical and inherits the h Si depth and experience of our award-winning series like osep : J Wide Angle and Exposé, but also offers something otos h P entirely new in online journalism. The result is Need to Know, a broadcast and Web destination that SEGALLER reinforces the intelligence and substance expected / S i from public media. LEW thirteen.org 1 Describe the relationship between the Shelley, you’ve enjoyed an eclectic TV show and the website. career in network news. What attracted Shelley lewiS: They’re one and the you to public media? same. We don’t think of it as a website SL: The idea of creating a new kind with a TV show or a TV show with a of journalism that is both Web- and website. We hope and believe that fans television-based simultaneously was of the website will join us on television a challenge i’d never taken on, and and fans on television will check us out the fact that it’s a PBS project is on the Web. definitely a plus. it’s exciting to be working with really smart people who Will viewers be able to contribute story value creative thinking. ideas to the series? SS: They’ll be able to contribute story What makes a story something your ideas, comment on stories, and suggest viewers and readers “need to know”? new directions to take stories we’ve SL: Sometimes the answer to that already done. question is that the story is so incredibly SL: We’re also hoping to have an area interesting. The challenge is distinguish- of our website called “The Pitch Room” ing between the “need to know” stories where Web users can pitch stories to and those that only require a short take. our editorial staff. i think on a Friday night people want a show that’s provocative, informative, and What qualities will the two co-anchors, entertaining—not “ha-ha” entertaining, Alison Stewart and Jon Meacham, bring but entertaining in that it’s engaging and to the series? absorbing to the audience and readers. SS: They’re both incredibly smart journalists with very different back- how important are member dollars to grounds. Alison won a Peabody Award programs like Need to Know? for her political reporting on MTV and SS: Member support for all our pro- has become a celebrated multimedia gramming is critical. it often makes the journalist at NPR and MSNBC. And difference between hoping to produce Jon Meacham is a Pulitzer Prize-winning something and actually being able to biographer who, as the editor of produce something. in these tough Newsweek, has to decide what his times, we’re more dependent on viewer readership needs to know every support than ever before. week. So they’re very complementary high-octane talent. Major funding for Need to Know on PBS has been provided by PBS, The Corporation for Public Broadcasting, Bernard and irene Schwartz, the Rockefeller Foundation, and the John D. and Catherine T. MacArthur Foundation. 2 eveNiNg aND Night 2:25 Reel 13 Shorts SEE Sat 2:00 Independent Lens: symbol Key 1st, 10:55PM. [R] “The Cats of Mirikitani” De 2:30 Reel 13 Indies SEE Sat 3:00 Adventure Lodges of Aired earlier 1st, 11PM. [R] (Parts 1-2 of 2) this month North America 4:00 Moment in Time De To be announced 5:00 Antiques Roadshow Visit thirteen.org 3 moNDAY for related activities 5:30 BBC World News De Due East: Asian Pacific 2 suNDAY American Heritage 6:00 NJN News 6:00 Colameco’s Food Show 6:30 Nightly Business Report 6:30 Religion & Ethics 7:00 PBS NewsHour News Weekly 8:00 PREMIERE Antiques 1 SATURDAY 7:00 Bill Moyers Journal Roadshow Phoenix trea- [R] sures include a Neapolitan 6:00 Nature: “Fellowship 8:00 Nature: “Kilauea: violin. Repeats EARLy WED of the Whales” Life lessons Mountain of Fire” The 5Th, 12:30AM. for a young humpback continuous eruption of 9:00 PREMIERE Roads to whale. the world’s most active Memphis: American 7:00 The This Old House volcano. Repeats EARLy TuE Experience Assassin James Hour 4Th, 12:30AM AND Sat 8Th, 5PM. 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Repeats EARLy [R] MASTERP SuN 2ND, 2:25AM. for 1:30 Masterpiece Mystery! T 11:00 Reel 13 Indies: “The i SEE SuN 2ND, 9PM. [R] New Year Parade” (2008) REENL 3:00 U.S.S. Wisconsin: The A couple separates as their ©G Last Battleship children suffer quietly during 10:30 My Lai: American 3:30 Carrier (Parts 1-2 OF 10) the buildup to Philadelphia’s Experience The massacre annual Mummer’s Parade. and cover-up, as remem- Repeats EARLy SuN 2ND, bered by u.S. soldiers and 4 tuesDAY 2:30AM. Vietnamese survivors. De 5:30 BBC World News 5/02 EARLY SUNDAY AM 5/03 EARLY MONDAY AM 6:00 NJN News 12:30 Reel 13 Classics SEE 12:00 Frontline: “Young 6:30 Nightly Business Report Sat 1st, 9PM. [R] and Restless in China” De 7:00 PBS NewsHour thirteen.org 3 8:00 PREMIERE NOVA: 8:00 PREMIERE Secrets of 6 thursDAY “Mt. 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