APR 2019
APR 2019 VOL. 21 NO. 2 ISSUE 181
solutions (the OLTs and ONTs that we need to So the growth prospects of the company are deploy). Today, we don’t participate in the very encouraging. As I pointed out, for Grupo mobile side of the business. But it’s likely that in Televisa, the growth of the telecommunications the future we will somehow participate in the area is very important. mobile side of the business, and it is very important to be close to di erent world-class What do you see as Izzi’s greatest challenges suppliers of equipment and technologies. ZTE is going forward? one of those leaders in the world and we have to work together for the bene ts of both Size in this industry is relevant. So one of companies. the main challenges we have is competition with some of those companies that are much “The growth prospects of the company are very larger than us, and we need to to be very encouraging.” customer-oriented, very responsible from a nancial perspective and very conservative, What do you see as Izzi’s greatest opportunities to ensure we are growing in strong grounds. going forward? What’s your vision for the future? Again, the greatest opportunity in Mexico is broadband penetration. Only about 52 percent Telecommunications need will grow because of Mexican households have broadband of the productivity and e ciency that can be connection. It is very low. I’m not sure how long achieved with global telecommunications. How this may take us, but broadband connection is the life of people is going to change when expected to become as widely used as running everything is connected－going from water or electricity. Broadband connection will self-driving cars to virtual reality, more e cient be crucial for libraries, hospitals, households, etc. telepresence communications. We need to be It’s part of the needs that people will have for ready for those needs. I think that companies everything (e.g. nancial services, healthcare and such as ZTE that invest a lot in R&D contribute education). So the opportunity, the bene t and a lot to the global progress because whenever the knock-on e ects it has on the economy are they nd a solution, it is not only applicable crucial. You can use broadband to improve the to one country but applicable to everyone. quality of life for many communities in the The pace at which di erent countries are country. I believe that in Mexico there is an implementing some of the solutions changes opportunity to invest, to connect and to o er because it depends on where the country is. better services at very attractive prices. I think that xed networks and mobile If you look at the overall industry, we are tiny. networks will converge, and they will be We VIPhave about Voices 7 percent market share of the together in terms of providing solutions－ overall telecommunications industry. But the everywhere you can watch anything that you growthIzzi potential Telecom: is sizeable. For Tapping example in into thewant to Broadband watch on any device. SoMarket it’s very in Mexico broadband, today we have 23 percent market encouraging and it generates a lot of passion share of all the broadband connections in the to see what the future can bring. Our vision is country.Expert But in 2006 Views when we started, we had to be the best telecommunications company zero.Video Every single Services quarter we gained are market Booming in Mexico,As 5G providing Applications all the di erent Surge share we had only coverage in only about 43 solutions that Mexicans require. We have to percentAnalysis of the households of Key of the country.Technologies It’s work forhard every5G dayBig to be Video a better company Development about service, quality, prices and about with better technology, better people and providing the right solutions for our customers. better services. Special Topic: Big Video Scan for mobile reading 07 CONTENTSCONTENTS
VIPVIP Voices Voices
04 04Izzi Telecom:Izzi Telecom: Tapping Tapping into intothe Broadbandthe Broadband Market Market in Mexicoin Mexico Reporter:Reporter: Liu Yang Liu Yang
ZTEZTE TECHNOLOGIES TECHNOLOGIES 08 08ZTE ZTECEO CEO Highlights Highlights 5G Progress 5G Progress Source:Source: Mobile Mobile World World Live Live APR 2019APR 2019VOL. 21VOL.NO. 21 2 NO.ISSUE 2 ISSUE181 181
AdvisoryAdvisory Committee Committee 11 11ZTE ZTEChief Chief Security Security O cer O cer Sheds Sheds Light Light on Cybersecurity on Cybersecurity Director:Director: Liu Jian Liu Jian AssuranceAssurance DeputyDeputy Directors: Directors: Sun Fangping, Sun Fangping, Yu Yifang, Yu Yifang, Source:Source: ZTE Press ZTE PressRelease Release Zhang ZhangWanchun, Wanchun, Zhu Yongxing Zhu Yongxing Advisers:Advisers: Bai Yanmin, Bai Yanmin, Chen Jian, Chen Jian, Chen Yufei,Chen Cui Yufei, Li, Cui Liangjun,Li, Cui Liangjun, Fang Hui, Fang Hui, Heng Yunjun,Heng Yunjun, Liu Jianhua, Liu Jianhua, Meng Qingtao,Meng Qingtao, Sun Peng,Sun Ye Peng, Ce Ye Ce ExpertExpert Views Views
EditorialEditorial Board Board Director:Director: Lin Xiaodong Lin Xiaodong 15 15VideoVideo Services Services are Boomingare Booming As 5G As Applications 5G Applications Surge Surge DeputyDeputy Director: Director: Huang Huang Xinming Xinming By YinBy Qin Yin Qin Members:Members: Han Gang, Han HuangGang, Huang Xinming, Xinming, Jiang Wen,Jiang Lin Wen, Xiaodong, Lin Xiaodong, Liu Qun, Liu Qun, Wang Quan,Wang ZhangQuan, ZhangZhenchao Zhenchao 18 18AnalysisAnalysis of key of Technologieskey Technologies for 5G for Big 5G VideoBig Video DevelopmentDevelopment Sponsor:Sponsor: ZTE CorporationZTE Corporation By WangBy Wang Jindong Jindong EditedEdited By Shenzhen By Shenzhen Editorial Editorial Office Office Editor-in-Chief:Editor-in-Chief: Lin Xiaodong Lin Xiaodong DeputyDeputy Editor-in-Chief: Editor-in-Chief: Huang Huang Xinming Xinming EditorialEditorial Director: Director: Liu Yang Liu Yang SpecialSpecial Topic: Topic: Big Big Video Video ExecutiveExecutive Editor-in-Chief: Editor-in-Chief: Yue Lihua Yue Lihua CirculationCirculation Manager: Manager: Wang PingpingWang Pingping 22 22SmartSmart Speakers Speakers are Quickly are Quickly Gaining Gaining Popularity Popularity in AI in Era AI Era EditorialEditorial O ce O ce By WangBy Wang Weiwei Weiwei Address:Address: NO. 55, NO. Hi-tech 55, Hi-tech Road South, Road South,Shenzhen, Shenzhen, P.R.China P.R.China Postcode:Postcode: 518075 518075 Tel: +86-755-26775211Tel: +86-755-26775211 26 26Key KeyTechnologies Technologies for STBs for STBs in 5G in Era 5G Era Fax: +86-755-26775217Fax: +86-755-26775217 By YouBy Hongtao You Hongtao Website:Website: wwwen.zte.com.cn/en/about/publications wwwen.zte.com.cn/en/about/publications Email: Email:[email protected] [email protected] 30 30PremiumPremium Video Video Solution Solution to Meet to Meet User User Expectations Expectations for for Statement:Statement: This magazine This magazine is a free is publication a free publication for you. for you. VideoVideo Streaming Streaming Services Services If you doIf you not do want not to want receive to receive it in the it future,in the future,you can you send can send the “TDthe unsubscribe” “TD unsubscribe” mail to mail [email protected]. to [email protected]. By LuBy Wei Lu Wei We willWe not will send not you send this you magazine this magazine again after again after receivingreceiving your email. your Thankemail. youThank for you your for support. your support. 15 15
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03 03 40 40
32 32CloudTVCloudTV Brings Brings a New a New Experience Experience for STB for STBDeployment Deployment and andOperations Operations By PangBy PangHongyi Hongyi
35 35Big VideoBig Video 3.0S 3.0S Boosting Boosting Video Video Service Service Development Development By ChengBy Cheng Shenliang Shenliang 0808 SuccessSuccess Story Story
38 38TelkomTelkom and andZTE ZTEDevelop Develop Win-Win Win-Win Cooperation Cooperation in in DeployingDeploying IPTV/OTT IPTV/OTT STB STBin Indonesia in Indonesia By YangBy YangBuan Buan PressPress Clipping Clipping
40 40HowHow AI Can AI CanTransform Transform Video Video O erings O erings into into Big VideoBig Video Source:Source: Disruptive.Asia Disruptive.Asia 3838
01 01 ZTEZTE News News
ZTEZTE Brings Brings AI to AI MEC to MEC ZTEZTE Showcases Showcases Industry’s Industry’s Highest Highest Power Power Tri-Band Tri-Band
28 February28 February 2019, 2019, Shenzhen, Shenzhen, UBRUBR and and NG NG Dual-Band Dual-Band FDD FDD Massive Massive MIMO MIMO at at China China ― ZTE ― released ZTE released its ES600S its ES600S MWCMWC 2019 2019 MEC serverMEC server at the at Mobile the Mobile World World 26 February26 February 2019, 2019, Shenzhen, Shenzhen, China China antennas,antennas, it also it enablesalso enables operators operators to to CongressCongress 2019. 2019. ― ZTE― released ZTE released the industry’s the industry’s highest highest unlockunlock network network potential potential and and With Withthe rise the of rise new of technologiesnew technologies powerpower tri-band tri-band ultra-broadband ultra-broadband substantiallysubstantially increase increase the throughput the throughput and data-drivenand data-driven services, services, the rapid the rapid radio radio(UBR) (UBR) and theand new-generation the new-generation of 4G ofstations 4G stations in highly-loaded in highly-loaded cells cells growthgrowth of data of requiresdata requires advanced advanced dual-banddual-band FDD MassiveFDD Massive MIMO MIMO at at wherewhere the capacity the capacity is di cult is di cult to be to be intelligenceintelligence closer closer to the to endpoints the endpoints MobileMobile World World Congress Congress (MWC) (MWC) 2019 2019 increased.increased. that generatethat generate and consumeand consume data. data. in Barcelona,in Barcelona, Spain. Spain. “With“With shipment shipment volume volume currently currently Therefore,Therefore, the data the processingdata processing and and ZTE’s ZTE’stri-band tri-band UBR isUBR the is industry’s the industry’s reachingreaching 150,000 150,000 sets tosets date, to date,the the analyticsanalytics functions functions of di erent of di erent rst RF rst module RF module that integratesthat integrates three three newlynewly released released tri-band tri-band UBR providesUBR provides applicationsapplications must mustbe placed be placed mainstreammainstream frequency frequency bands bands of 900M, of 900M, customerscustomers with thewith simplest the simplest possible possible 1800M,1800M, and 2100M.and 2100M. The tri-band The tri-band UBR UBR site solution,site solution, displaying displaying an unparalleled an unparalleled closercloser to the to data the generatingdata generating and and supportssupports GSM, GSM,UMTS, UMTS, FDD-LTE, FDD-LTE, and and breakthroughbreakthrough in ultra-wideband in ultra-wideband consumingconsuming endpoints, endpoints, that is,that at is, at NB-IoTNB-IoT and helpsand helps minimize minimize the number the number technology,”technology,” said Ms.said Tang Ms. TangXue, Xue, the “edge.”the “edge.” of siteof devices. site devices. The product The product is set isto set to PlanningPlanning Director Director of FDD of ProductFDD Product CompliantCompliant with OTIIwith standard,OTII standard, the the facilitatefacilitate the industry’s the industry’s smooth smooth evolution evolution DivisionDivision at ZTE. at ZTE. ZTE ES600SZTE ES600S server server is built is builton the on the to 5Gto new 5G radionew radio(5G NR). (5G NR). Intel XeonIntel XeonScalable Scalable processor, processor, Intel Intel Dual-bandDual-band FDD MassiveFDD Massive Core Corei5 processor i5 processor and Inteland StratixIntel Stratix MIMOMIMO supports supports 1800M 1800M 10 FPGA10 FPGA for edge for edgeAI deep AI deep and 2100Mand 2100M at the at same the same learninglearning applications. applications. It works It works at the at the time. time.In addition In addition to to edge edgeto deliver to deliver more morepowerful powerful replacingreplacing the output the output of of services,services, while while reducing reducing latency latency and and the combinationthe combination of two of two optimizingoptimizing TCO byTCO virtue by virtue of of RRUs RRUsand theand directional the directional programmableprogrammable software software and and innovativeinnovative hardware. hardware. The ZTEThe encode/decode ZTE encode/decode ZTEZTE Wins Wins the the 2018 2018 Global Global 5G 5G Infrastructure Infrastructure accelerationacceleration card, card,which which adopts adopts the the TechnologyTechnology Leadership Leadership Award Award Intel StratixIntel Stratix 10 FPGA 10 FPGA and Inteland Intel Core Corei5 processor, i5 processor, enables enables the the 27 February27 February 2019, 2019, Shenzhen, Shenzhen, China China standardizationstandardization and productand product R&D, R&D, ZTE ES600SZTE ES600S server server to implement to implement ― ZTE― was ZTE presentedwas presented the 2018 the 2018 and subsequentlyand subsequently deriving deriving profound profound facial facialrecognition recognition applications applications at at GlobalGlobal 5G Infrastructure 5G Infrastructure Technology Technology insightsinsights into 5Ginto technologies. 5G technologies. Working Working 1200 1200frames/s frames/s on a singleon a single AI AI LeadershipLeadership Award Award at Mobile at Mobile World World in 5Gin deployment 5G deployment for years, for years, ZTE has ZTE has acceleratoraccelerator card, card,resulting resulting in a in a CongressCongress 2019 2019by Frost by Frost& Sullivan & Sullivan for for launchedlaunched a series a series of commercially of commercially detectiondetection rate ofrate over of 98%.over 98%. beingbeing a leading a leading provider provider of 4G, of 4G, orientedoriented all-band all-band 5G AAU, 5G AAU,5G transport, 5G transport, Pre5G,Pre5G, and 5Gand infrastructure 5G infrastructure systems, systems, 5G core5G network,core network, 5G devices, 5G devices, and and Furthermore,Furthermore, real-time real-time AI analysis AI analysis of of equipment,equipment, and devices.and devices. otherother end-to-end end-to-end 5G solutions 5G solutions to to 100+ 100+HD video HD video streams streams can be can be Each Eachyear, year,Frost Frost& Sullivan & Sullivan presents presents prepareprepare for large-scale for large-scale 5G 5G implementedimplemented on a singleon a single ES600S ES600S the Technologythe Technology Leadership Leadership Award Award to to commercialization.commercialization. server.server. companiescompanies that demonstratethat demonstrate leadership leadership ZTE’s ZTE’sfull series full series of 5G of base 5G basestations stations ZTE willZTE continue will continue to deepen to deepen its its in developingin developing and leveragingand leveraging new new can becan deployed be deployed in various in various 5G 5G collaborationcollaboration with Intelwith toIntel jointly to jointly technologiestechnologies that o erthat o ersigni cant signi cant scenarios,scenarios, helping helping operators operators build build promotepromote arti cial arti cial intelligence intelligence in in customercustomer value. value. wide-coverage,wide-coverage, high-capacity, high-capacity, the eldthe of eld multi-access of multi-access edge edge ZTE establishedZTE established its leadership its leadership in in rapid-deployment,rapid-deployment, and cost-e ectiveand cost-e ective computing.computing. 5G by5G investing by investing heavily heavily in 5G in 5G 5G networks.5G networks.
02 02 APR 2019APR 2019
ZTEZTE Unveils Unveils Full Full Range Range of E2Eof E2E FTTH FTTH Products Products ZTEZTEZTEZTE andand andand EthioEthio EthioEthio TelecomTelecom TelecomTelecom LaunchLaunch LaunchLaunch at FTTHat FTTH Conference Conference aa JointJointaa JointJoint InnovationInnovation InnovationInnovation CenterCenter CenterCenter inin EthiopiaEthiopia inin EthiopiaEthiopia 20192019 13 March13 March 2019, 2019, Shenzhen, Shenzhen, China China ― ZTE― unveiled ZTE unveiled end-to-end end-to-end FTTH FTTH 7 March7 March 2019, 2019, Shenzhen, Shenzhen, China China ― ― networknetwork NFV, IP,NFV, BSS/OSS, IP, BSS/OSS, RCS andRCS and solutionsolution enabled enabled by its by full its range full range of of ZTE announcedZTE announced that itthat has it launched has launched IPTV facilities.IPTV facilities. a jointa jointinnovation innovation center center in in As a technologicalAs a technological supplier, supplier, ZTE ZTE FTTH FTTHproducts, products, and sharedand shared its its partnershippartnership with Ethiowith EthioTelecom Telecom in in donateddonated and deployedand deployed various various expertiseexpertise with Europeanwith European partners partners at at Ethiopia.Ethiopia. cutting-edgecutting-edge technologies technologies of over of over FTTH FTTHConference Conference 2019. 2019. FTTH FTTH The EthioThe EthioTelecom-ZTE Telecom-ZTE Joint Joint USD 3USD million 3 million to Ethio to EthioTelecom Telecom to to ConferenceConference is the is most the mostin uential in uential InnovationInnovation Center Center is expected is expected to to build buildthe joint the jointinnovation innovation center. center. conferenceconference in the in optical the optical access access eld eld facilitatefacilitate Ethio EthioTelecom Telecom to undertake to undertake FollowingFollowing the opening the opening ceremony ceremony in Europe.in Europe. veri cationveri cation on new on technologiesnew technologies as as held onheld March on March 4, 2019 4, 2019in TExA, in TExA, ZTE ZTE ZTE hasZTE showcased has showcased the industry’s the industry’s well aswell tests as testsof products of products and services,and services, and Ethioand EthioTelecom Telecom have havealso signedalso signed a a rst optical rst optical access access platform platform with awith a MemorandumMemorandum of Understanding of Understanding for for and organizeand organize seminars, seminars, workshops workshops high-endhigh-end router router architecture, architecture, TITAN. TITAN. and conferences,and conferences, aimed aimed to foster to foster an an futurefuture cooperation cooperation expecting expecting to to SupportingSupporting FMC andFMC virtualization,and virtualization, open openand inclusiveand inclusive learning learning makemake full use full of use the of center the center and and TITANTITAN enables enables the integration the integration of of environmentenvironment to conduct to conduct research research and and optimizeoptimize its operation. its operation. access,access, transport, transport, routing routing and ITand IT developmentdevelopment in the in ICT the sector. ICT sector. ZTE andZTE Ethioand EthioTelecom Telecom have havebeen been LocatedLocated in the in Telecom the Telecom Excellence Excellence collaboratingcollaborating since since2000. 2000. The next The next infrastructures.infrastructures. As a 10G-to-50GAs a 10G-to-50G AcademyAcademy (TExA), (TExA), the joint the jointinnovation innovation generationgeneration network network (NGN) (NGN) project project cross-generationalcross-generational agship agship platform, platform, center,center, with awith lab aexhibition lab exhibition hall, ishall, is and telecomand telecom expansion expansion project project (TEP) (TEP) TITANTITAN is also is thealso industry’s the industry’s rst to rst to equippedequipped with mobilewith mobile broadband broadband are theare two the majortwo major milestones milestones supportsupport 16-port 16-port 10G-PON 10G-PON and and (MBB),(MBB), xed xedbroadband broadband (FBB), (FBB), core core betweenbetween the two the companies.two companies. ComboCombo PON cards,PON cards, thereby thereby allowing allowing the networkthe network to deliver to deliver ultra ultra broadband,broadband, big video, big video, 5G services, 5G services, ZTEZTE and and Netgem Netgem Sign Sign Strategic Strategic Partnership Partnership and massiveand massive connectivity. connectivity. It supports It supports diversediverse network network slicing slicing and and to toAddress Address European European Fiber Fiber Market Market applicationapplication scenarios. scenarios.
13 March13 March 2019, 2019, Shenzhen, Shenzhen, China China TITANTITAN features features a fully a distributedfully distributed ― ZTE― announced ZTE announced that itthat has it signed has signed architecture,architecture, which which is oriented is oriented strategicstrategic partnership partnership with Netgemwith Netgem towardstowards SDN andSDN NFVand toNFV support to support GroupGroup to o er to o erconnected connected home home edge edgenetwork network re-architecture re-architecture and and solutionssolutions to European to European ber beroperators. operators. evolution,evolution, and satisfyand satisfy the the As perAs the per partnership the partnership agreement, agreement, requirementsrequirements of xed-mobile of xed-mobile ZTE willZTE provide will provide device device portfolios portfolios convergenceconvergence and 5G+FTTHand 5G+FTTH access. access. and innovationand innovation roadmap, roadmap, backed backed up up In additionIn addition to TITAN, to TITAN, ZTE has ZTE also has also with itswith cost-e ective its cost-e ective production production launchedlaunched its ODN its ODNproduct product portfolio, portfolio, capabilitycapability and aand long-term a long-term whichwhich aims aimsat helping at helping operators operators nancing nancing facility, facility, and Netgemand Netgem will will rapidlyrapidly build buildnetworks networks while while provideprovide European European TV multi-service TV multi-service enablingenabling fast deployment, fast deployment, smart smart providersproviders with softwarewith software and and acceptance,acceptance, smart smart diagnosis, diagnosis, fast fast contents,contents, by virtue by virtue of its of20 its years 20 yearsof of experienceexperience in connected in connected home home troubleshootingtroubleshooting and smartand smart O&M O&Mof of solutions.solutions. opticaloptical networks. networks.
03 03 VIP VIPVoices Voices
IzziIzzi Telecom: Telecom: Tapping Tapping intointo the the Broadband Broadband MarketMarket in in Mexico Mexico
Reporter:Reporter: Liu Yang Liu Yang
SalviSalvi Folch, Folch, CEO CEO of Izzi of TelecomIzzi Telecom
04 04 APR 2019APR 2019
exico exicohas a has relatively a relatively low level low levelof of ThereThere are many are many challenges. challenges. Certain Certain OTT OTT broadbandbroadband penetration. penetration. In an In an playersplayers are becoming are becoming very strong.very strong. They Theyare are interviewinterview with ZTEwith Technologies ZTE Technologies, , becomingbecoming global global brands brands like Net ix, like Net ix, Amazon Amazon Salvi SalviFolch, Folch, CEO ofCEO Izzi of Telecom, Izzi Telecom, and YouTube.and YouTube. They Theyhave havebig budgets big budgets for content for content talkedtalked about about the company’s the company’s ber-based ber-based production.production. The way The thatway wethat look we atlook things at things is is broadbandbroadband strategy strategy and highlightedand highlighted the great the great that theythat arethey a arecomplement a complement to our to services. our services. In In prospectsprospects that telecommunicationsthat telecommunications will have will havein in the Mexicanthe Mexican market, market, the pay the TV pay service TV service is is Mexico.Mexico. Izzi is Izzi owned is owned by Mexico's by Mexico's largest largest media media relativelyrelatively cheap. cheap. Our entry Our entryprice priceis about is about 10 10 companycompany Grupo Grupo Televisa. Televisa. It is a It triple is a tripleplay play dollarsdollars a month. a month. For 10 For dollars, 10 dollars, you get you about get about operatoroperator that o ersthat o ers television, television, internet internet and and 60 channels60 channels and alsoand aalso lot aof lot contents of contents on on telephonetelephone bundles. bundles. demand.demand. So unlike So unlike other other markets markets where where pay TV pay TV serviceservice fees amountfees amount to 100 to dollars, 100 dollars, our pay our TV pay TV “It’s the“It’s bundle, the bundle, the price the price and OTT.”and OTT.” serviceservice is more is moreattractive. attractive. Also, Also,if you if want you wantto to use anuse OTT an platform,OTT platform, you need you needa broadband a broadband In theIn pay the TV pay sector, TV sector, what whatdi erentiates di erentiates Izzi Izzi connectionconnection of good of goodquality, quality, a device a device and youand you from fromthe other the other operators? operators? need needto pay to for pay the for subscription. the subscription. The The competitioncompetition from fromOTT inOTT the in Mexican the Mexican market market is is First, First,Izzi is Izzi part is ofpart Grupo of Grupo Televisa. Televisa. Grupo Grupo growinggrowing and isand very is relevant,very relevant, but we but are we well are well TelevisaTelevisa has been has beenthe most the mostimportant important producer producer positionedpositioned to integrate to integrate those those OTT servicesOTT services of Spanishof Spanish contents contents in the in world. the world. So we So have we havean an withinwithin our services. our services. Our strategy, Our strategy, the same the sameas as integrationintegration between between a company a company that originallythat originally that ofthat the of other the other operators operators in the in world, the world, is to is to was producingwas producing contents contents and nowand isnow distributing is distributing includeinclude those those relevant relevant contents contents for our for our contents.contents. Within Within Grupo Grupo Televisa, Televisa, there thereare two are two customers.customers. If they If wantthey wantto subscribe to subscribe to the to the companiescompanies that distributethat distribute contents. contents. One isOne Sky, is Sky, relevantrelevant OTT platforms,OTT platforms, they canthey do can it dothrough it through the DTHthe platformDTH platform that hasthat nationwide has nationwide coverage; coverage; us. I thinkus. I thinkwe can we provide can provide added added value value by by and theand other the other one isone Izzi. is Izzi. puttingputting everything everything together together in a bundle.in a bundle. The greatThe greatadvantage advantage we have we haveis that is wethat can we can o er o ertriple tripleplay services,play services, o ering o ering our customers our customers “We have“We have to get to ready.” get ready.” a verya attractivevery attractive o er o erat very at attractivevery attractive prices prices that solvesthat solves all their all theirneeds needs in terms in terms of pay of TV, pay TV, Izzi hasIzzi been has beenmaking making great great e orts e orts to deploy to deploy xed xedtelephony telephony and broadbandand broadband connectivity. connectivity. FTTHFTTH in Mexico. in Mexico. Could Could you tell you us tell more us more Our payOur TV pay o er TV o erincludes includes a lot aof lot channels of channels that that aboutabout it? What’s it? What’s the driving the driving force forcebehind behind it? it? are attractiveare attractive in terms in terms of prices of prices and someand some What’sWhat’s your planyour toplan improve to improve customer customer exclusiveexclusive contents contents that putthat us put in usa competitivein a competitive experience?experience? position.position. We o er We o erour customers our customers attractive attractive services.services. For example, For example, we have we havean application an application TelecommunicationsTelecommunications is extremely is extremely important important calledcalled izzi go izzi where go where you can you watch can watch the contents the contents for anyfor country any country or any or economy. any economy. Mexico Mexico is is whenwhen you are you away are awayfrom fromhome. home. This alsoThis also lagginglagging behind behind many many other other countries countries in the in the includesincludes many many on-demand on-demand contents. contents. So it’s So the it’s the worldworld in terms in terms of broadband of broadband penetration. penetration. If you If you bundle,bundle, the price the priceand OTT.and AndOTT. weAnd are we using are using look atlook the at statistics the statistics for OECD for OECD member member new technologiesnew technologies to allow to allow the use the of use of countries,countries, we rank we therank second the second lowest lowest in terms in terms of of new-generationnew-generation services services like being like being able toable stop, to stop, penetrationpenetration and inand terms in terms of speed. of speed. That’s That’s why why to rewind,to rewind, to go toforward go forward and to and pause. to pause. our governmentour government has made has made a telecommunications a telecommunications reformreform and amendedand amended the constitution, the constitution, trying trying OTT videoOTT video services services are growing are growing fast. Howfast. isHow Izzi is Izzi to fosterto foster competition. competition. We are We part are ofpart that. of that. embracingembracing this trend? this trend? What What are the are challenges? the challenges? Over Overthe last the 13 last years, 13 years, starting starting from from
05 05 VIP Voices
Izzi's website
To2006 enable when we started connectivity acquiring cable TV and trustgo back to everywhere that network. companies and trying to grow our business, Grupo Televisa has invested over 10 billion How is ZTE helping you in the project? dollars on deploying infrastructure. As a part of How do you assess ZTE’s team and solutions? that plan, we are now deploying FTTH to be able to o er a better experience, better speed ZTE is in many ways similar to us because it is and more connectivity to our existing and new not the largest player in the industry and is customers. willing to compete in customer services and It’s true that today probably the speeds that trying to nd solutions for clients. ZTE is a people demand are not as high as that in the crucial part of our Monterrey project. We have other countries because if people at home don’t very good communication to try to nd have many devices, probably with lower speeds, solutions together that can solve our business they are not ghting for the bandwidth, problems. or if they don’t use it for video or if 4K is not there yet but will come in the future. So we What’s your expectation for the future have to get ready and we have to be very cooperation between Izzi and ZTE? competitive. What we are doing on our FTTH deployment is to look at the best in class in the ZTE has many customers throughout the world, to determine the type of infrastructure, world, has a lot of experience, and has a very and how to deploy the best network. We relevant R&D department, working together for have a legacy product because it was the di erent solutions that we need. It is a fact that cable company with HFC that was deployed ZTE has a lot of experience on FTTH, the new all over the country. But for the new set-top boxes, the Wi-Fi solutions at home, the investments and the new areas, and other hotspots for covering the public areas, some of areas that are relevant, we don’t want to the video solutions, and some of the broadband
06 APR 2019
solutions (the OLTs and ONTs that we need to So the growth prospects of the company are deploy). Today, we don’t participate in the very encouraging. As I pointed out, for Grupo mobile side of the business. But it’s likely that in Televisa, the growth of the telecommunications the future we will somehow participate in the area is very important. mobile side of the business, and it is very important to be close to di erent world-class What do you see as Izzi’s greatest challenges suppliers of equipment and technologies. ZTE is going forward? one of those leaders in the world and we have to work together for the bene ts of both Size in this industry is relevant. So one of companies. the main challenges we have is competition with some of those companies that are much “The growth prospects of the company are larger than us, and we need to to be very very encouraging.” customer-oriented, very responsible from a nancial perspective and very conservative, What do you see as Izzi’s greatest opportunities to ensure we are growing in strong grounds. going forward? What’s your vision for the future? Again, the greatest opportunity in Mexico is broadband penetration. Only about 52 percent Telecommunications need will grow because of Mexican households have broadband of the productivity and e ciency that can be connection. It is very low. I’m not sure how long achieved with global telecommunications. How this may take us, but broadband connection is the life of people is going to change when expected to become as widely used as running everything is connected－going from water or electricity. Broadband connection will self-driving cars to virtual reality, more e cient be crucial for libraries, hospitals, households, etc. telepresence communications. We need to be It’s part of the needs that people will have for ready for those needs. I think that companies everything (e.g. nancial services, healthcare and such as ZTE that invest a lot in R&D contribute education). So the opportunity, the bene t and a lot to the global progress because whenever the knock-on e ects it has on the economy are they nd a solution, it is not only applicable crucial. You can use broadband to improve the to one country but applicable to everyone. quality of life for many communities in the The pace at which di erent countries are country. I believe that in Mexico there is an implementing some of the solutions changes opportunity to invest, to connect and to o er because it depends on where the country is. better services at very attractive prices. I think that xed networks and mobile If you look at the overall industry, we are tiny. networks will converge, and they will be We have about 7 percent market share of the together in terms of providing solutions－ overall telecommunications industry. But the everywhere you can watch anything that you growth potential is sizeable. For example in want to watch on any device. So it’s very broadband, today we have 23 percent market encouraging and it generates a lot of passion share of all the broadband connections in the to see what the future can bring. Our vision is country. But in 2006 when we started, we had to be the best telecommunications company zero. Every single quarter we gained market in Mexico, providing all the di erent share we had only coverage in only about 43 solutions that Mexicans require. We have to percent of the households of the country. It’s work hard every day to be a better company about service, quality, prices and about with better technology, better people and providing the right solutions for our customers. better services.
07 VIP VIPVoices Voices
“We“We“We“We havehave havehave aa strongstrong aa strongstrong R&DR&D R&DR&D resource.resource. resource.resource. WeWe areWeareWe areare thethe theleadertheleader leaderleader inin thethe inin the5Gthe5G non-standalone non-standalone 5G5G non-standalonenon-standalone (NSA)(NSA)(NSA)(NSA) andand andand standalonestandalone standalonestandalone (SA)(SA) (SA)(SA) teststests teststests andand andand alsoalso alsoalso thethe the rstthe rst rst rst world-classworld-class world-classworld-class companycompany companycompany toto provideprovide toto provideprovide end-to-endend-to-endend-to-endend-to-end 5G5G solution solution 5G5G solutionsolution withwith withwith realreal real real 5G5G 5G5G terminals.”terminals.”terminals.”terminals.” — ZTE — CEO ZTE Xu CEO Ziyang Xu Ziyang
08 08 APR 2019APR 2019
ZTEZTE CEO CEO Highlights Highlights 5G5G Progress Progress
Source:Source: Mobile Mobile World World Live Live
t MWC19t MWC19 Barcelona, Barcelona, ZTE CEO ZTE Xu CEO Xu balancebalance the incoming the incoming revenue revenue and budget. and budget. ZiyangZiyang updated updated Mobile Mobile World World Live Live The thirdThe challengethird challenge for 5G for is Opex.5G is Opex. The higher The higher (MWL)(MWL) on the on company’s the company’s progress progress Opex Opexincluding, including, for example, for example, the power the power on 5Gon and 5G outlined and outlined what whathe sees he as sees as consumption,consumption, the site the fee, site and fee, the and transport the transport fee. fee. the biggestthe biggest challenges challenges for mobile for mobile operators. operators. All theseAll these are much are much more moreexpensive. expensive. So we So cannot we cannot use theuse traditional the traditional 4G mode 4G mode to run to in run the in 5G the 5G MWL:MWL: For the For upcoming the upcoming 5G era, 5G could era, could you you network.network. We should We should provide provide simpli ed simpli ed integration integration pleaseplease tell us tell a bit us abouta bit about ZTE’s ZTE’sstrategy strategy for 5G? for 5G? solutionsolution for the for operators. the operators. TheseThese are the are challenges the challenges we are we facing. are facing. So we So we I stronglyI strongly believe believe that ZTE that is ZTE a 5G is pioneera 5G pioneer and and shouldshould continually continually nd a nd suitable a suitable solution solution for 5G for 5G we arewe in are the in tier the one tier of one the of 5G the scenario. 5G scenario. Our new Our new with ourwith partners. our partners. visionvision is to enable is to enable connectivity connectivity and trust and trust everywhere.everywhere. So, for So, the for strategy: the strategy: MWL:MWL: And you And mentioned you mentioned solutions solutions there, there, tell tell First, weFirst, will we keep will keepon the on end-to-end the end-to-end 5G 5G us a littleus a bitlittle about bit about how ZTEhow is ZTE innovating is innovating－ － solution.solution. It’s very It’s important very important to provide to provide the the somesome of the of technology the technology perhaps perhaps that is that making is making operatorsoperators with awith simpli ed a simpli ed network. network. So we So we you standyou stand out amongst out amongst some some of your of your insist insiston that. on that. competitors.competitors. What What are you are doing you doing that’s that’s The secondThe second is that is we that still we keep still keepfocusing focusing on the on the innovative?innovative? operatoroperator market. market. There There is enough is enough space space for us. for us. Third,Third, we are we much are much more moreopen openfor the for partner the partner For ZTE,For we ZTE, have we ahave strong a strong R&D resource.R&D resource. We are We are and forand the for 5G the ecosystem. 5G ecosystem. the leaderthe leader in the in 5G the non-standalone 5G non-standalone (NSA) (NSA) and and At theAt same the sametime, time,we will we put will much put much more more standalonestandalone (SA) tests. (SA) tests. resourcesresources on the on cybersecurity the cybersecurity and the and the And afterAnd theafter 3GPP the 3GPPstandard standard was issued, was issued, we we compliancecompliance system system to make to make the operators the operators were werethe pioneer the pioneer to release to release 5G equipment 5G equipment at the at the satis edsatis ed with that.with that. same sametime. time. In addition,In addition, ZTE is ZTE the is rst the world-class rst world-class company MWL:MWL: 5G is 5Gnew. is Whatnew. What sort of sort challenges of challenges do do to providecompany end-to-end to provide 5G end-to-endsolution with 5G real solution 5G with operatorsoperators face in face deploying in deploying and launching and launching 5G? 5G? terminals.real 5G So terminals. I think this So is Iamazing think this part is amazing of that. part Furthermore,of that. Massive MIMO is the key I thinkI thinkthe biggest the biggest challenge challenge for 5G for is the5G is the technologyFurthermore, for 5G. In theMassive previous MIMO two is theyears, key ZTE businessbusiness model. model. We have We alreadyhave already tested tested a lot ofa lot of has alreadytechnology deployed for 5G. 10K In sites the previousof 4G using two years, scenarios.scenarios. But the But 5G the business 5G business model model is not is clear. not clear. MassiveZTE MIMO. has already deployed 10K sites of 4G using So, allSo, of ourall of operators our operators and partners and partners should should face face All Massivethese key MIMO. technologies All these have key technologies been have the challengesthe challenges together. together. embeddedbeen embedded in 5G solution in 5G to solutionensure our to ensure our And thereAnd thereis also is a also challenge a challenge for the for investor the investor to to competitiveness.competitiveness.
09 09 VIP VIPVoices Voices
An interviewAn interview
MWL:MWL: You have You havedone done a lot ofa lot trials of trialswith with MWL:MWL: Do you Do think you think 5G will 5G help will verticalhelp vertical operatorsoperators around around the world. the world. Is there Is there anything anything industries?industries? What What sorts sortsof services of services and and that you’vethat you’ve learned learned from fromthose those trials trialsof 5G of that 5G that applicationsapplications in the in vertical the vertical space space do you do think you think you willyou take will totake commercial to commercial launch? launch? 5G will5G enable? will enable?
I thinkI thinkthat the that rst the key rst thing key thing is that is we that we This isThis the is most the mostexciting exciting part of part 5G offor 5G the for the shouldshould move move quickly quickly from thefrom lab the test lab to test the to the verticalvertical enterprises. enterprises. We have We alreadyhave already done donea lot ofa lot of eld test. eld Because test. Because you can you try can much try much more more trials withtrials thewith industry, the industry, but I wouldbut I would actually actually say say complexcomplex scenarios scenarios in the in eld the test, eld test, that thethat 5G the vertical 5G vertical solution solution is not is very not clear very inclear the in the for example,for example, CBD mode CBD mode with awith higher a higher businessbusiness model. model. So my So suggestion my suggestion is that is we that we building,building, the tra c the tra c mode mode with awith large a largecity, city, shouldshould be involved be involved with thewith industry the industry together together to to and alsoand the also coverage the coverage mode. mode. So this So this nd a nd better a better solution solution for 5G for and 5G integrate and integrate our 5G our 5G shouldshould be accelerated. be accelerated. And this And time, this time, solutionsolution into the into industry. the industry. the operatorthe operator can know can know how tohow really to really run a runreal a real The mostThe mostimportant important thing thing I would I would suggest suggest is is 5G system.5G system. aboutabout the slicing the slicing network. network. Because Because we can we can Secondly,Secondly, the vendor the vendor should should know know the the provideprovide a higher-quality a higher-quality and much and much more more exible exible operator’soperator’s previous previous network network from thefrom 2G, the 3G, 2G, 4G 3G, 4G solutionsolution for the for enterprise the enterprise by using by usingslicing slicing network network well. Becausewell. Because if you if know you know the details the details of the of the with virtualization.with virtualization. It can It give can them give thema very a exible very exible operators’operators’ network, network, you can you just can provide just provide an an way toway control to control their privatetheir private network network in 5G. in 5G. excellentexcellent solution solution suitable suitable for the for operators. the operators. I wishI everybodywish everybody and partners and partners to join to the join industry the industry This isThis much is much more moreimportant. important. scenarioscenario to work to worktogether. together.
10 10 APR 2019APR 2019
ZTEZTE Chief Chief Security Security O cerO cer Sheds Sheds Light Light on on CybersecurityCybersecurity Assurance Assurance
Source:Source: ZTE Press ZTE PressRelease Release
ZhongZhong Hong, Hong, Chief SecurityChief Security O cer O cer of ZTE of ZTE
11 11 VIP VIPVoices Voices
TE putsTE securityputs security value valueof its ofcustomers its customers and regulations,and regulations, respect respect the legitimate the legitimate rights rights aboveabove commercial commercial interests, interests, and and and interestsand interests of customers of customers and endand users,end users, and and compliescomplies with relevantwith relevant laws andlaws and continuouslycontinuously improve improve management management and and regulationsregulations on cybersecurity on cybersecurity so as soto as to technicaltechnical practices practices to provide to provide customers customers with with ZensureZensure the end-to-end the end-to-end delivery delivery of secure of secure and and securesecure and trustworthyand trustworthy products products to create to create a a trustworthytrustworthy products products and services. and services. Cybersecurity Cybersecurity good goodcyberspace cyberspace security security environment. environment. is oneis of one the of highest the highest priorities priorities for ZTE’s for ZTE’sproduct product developmentdevelopment and delivery. and delivery. In an Ininterview, a interview, ZTE ZTE Recently,Recently, some some governments governments have haveraised raised Chief ChiefSecurity Security O cer O cer Zhong Zhong Hong Hongtalked talked about about concernsconcerns about about cybersecurity. cybersecurity. From From your your the company’sthe company’s cybersecurity cybersecurity assurance. assurance. ZTE will ZTE will pointpoint of view, of view,how canhow ZTE can protectZTE protect the the establishestablish a holistic a holistic cybersecurity cybersecurity governance governance securitysecurity and con dentialityand con dentiality of information of information structurestructure based based on the on company’s the company’s development development for customersfor customers around around the world? the world? In other In other strategystrategy plan, withplan, referencewith reference to international to international words,words, how dohow you do helpyou helpcustomers customers achieve achieve standards,standards, laws, andlaws, regulations, and regulations, thereby thereby fostering fostering the goalthe ofgoal jointly of jointly resisting resisting cybersecurity cybersecurity good goodsecurity security awareness awareness for all for employees all employees and and threats,threats, how tohow dispel to dispel customers’ customers’ concerns concerns emphasizingemphasizing the security the security of the of entire the entire process. process. aboutabout cybersecurity? cybersecurity?
The 5GThe era 5G has era arrived. has arrived. Cloud Cloud computing, computing, This questionThis question should should be answered be answered from fromtwo two IoT, bigIoT, data big dataand AIand are AI triggering are triggering a new a new perspectives.perspectives. One isOne of ouris of own, our own,what whatwe should we should roundround of industrial of industrial changes. changes. Under Under such sucha a do todo guarantee to guarantee cybersecurity cybersecurity and howand tohow do to it; do it; background,background, the greater the greater challenge challenge that thethat the the otherthe other is the is customer the customer perspective, perspective, how ourhow our telecomtelecom industry industry is facing is facing is to resistis to resist the the initiativesinitiatives could could gain customergain customer recognition recognition and and evolvingevolving cybersecurity cybersecurity threat. threat. As a globalAs a global trust.trust. telecomtelecom equipment equipment and solutionand solution provider, provider, First ofFirst all, of I thinkall, I thinksecurity security is the is intrinsic the intrinsic what whatposition position does doesZTE takeZTE fortake cybersecurity for cybersecurity propertyproperty of product, of product, so we so put we security put security in the in the assurance?assurance? top position.top position. Secondly, Secondly, on the on one the hand,one hand, we we shouldshould fully understandfully understand the security the security needs needs of of ZTE believesZTE believes that thethat security the security value value we we our customers,our customers, and onand the on other the other hand, hand, we need we need provideprovide customers customers is greater is greater than thanthat ofthat of to letto our let customers our customers know know that ourthat products our products are are commercialcommercial interests, interests, and theand security the security features features secure.secure. ZTE is ZTE running is running a long-term a long-term and and of productsof products are the are rst. the Cybersecurity rst. Cybersecurity continuouscontinuous cybersecurity cybersecurity assurance assurance program, program, threatsthreats are a arecommon a common issue issuethat customersthat customers are are whichwhich is called is called “ZTE Cybersecurity“ZTE Cybersecurity Governance”. Governance”. facingfacing with us.with In us. my In opinion, my opinion, the biggest the biggest Our visionOur vision is “security is “security in blood in blood and trustand trustthrough through concernconcern for customers for customers is whether is whether we have we have transparency”.transparency”. The ultimate The ultimate goal isgoal to provideis to provide su cientsu cient security security control control measures measures to ensure to ensure customerscustomers with end-to-endwith end-to-end trustworthy trustworthy the securitythe security operation operation of their of theirequipment equipment and and cybersecuritycybersecurity assurance. assurance. services.services. ZTE’s ZTE’songoing ongoing cybersecurity cybersecurity At theAt strategic the strategic level, level,cybersecurity cybersecurity is one is ofone of governancegovernance in the in past the fewpast years few yearshas has the highestthe highest priorities priorities for product for product development development providedprovided customers customers with awith holistic a holistic end-to-end end-to-end and delivery.and delivery. That isThat to say,is to in say, the in key the key securitysecurity assurance assurance mechanism mechanism that makesthat makes decision-makingdecision-making points points in the in process the process of R&D of R&D productsproducts and servicesand services be able be toable withstand to withstand and engineeringand engineering services, services, when when we need we needto to cyber-attacks.cyber-attacks. makemake choices, choices, we will we give will prioritygive priority to ensuring to ensuring ZTE isZTE willing is willing to communicate to communicate and cooperateand cooperate the securitythe security of the of products. the products. For example, For example, in the in the with operators,with operators, regulators, regulators, business business partners, partners, productproduct development development process, process, we set we the set the and otherand other stakeholders stakeholders in an inopen an openand and releaserelease gate. gate.If a product If a product fails thefails security the security test, test, transparenttransparent manner, manner, comply comply with relevantwith relevant laws laws the versionthe version will not will be not allowed be allowed to release. to release. In the In the
12 12 APR 2019APR 2019
engineeringengineering services services process, process, the technical the technical and and in ltratedin ltrated into eachinto eachproduct product and process. and process. We We managementmanagement methods methods are used are usedto ensure to ensure the the regularlyregularly review review the security the security speci cations speci cations securitysecurity operation operation of the of customer the customer network. network. For For againstagainst the industry's the industry's maturity maturity model model and and example,example, account account management management applies applies the the ensureensure that theythat arethey enforceable are enforceable and e ective. and e ective. need-to-knowneed-to-know and theand minimum the minimum privilege privilege Strict Strictimplementation: implementation: The daily The dailywork workof each of each principles;principles; all operation all operation involving involving access access to to businessbusiness department department is strictly is strictly implemented implemented customercustomer networks networks and dataand mustdata mustbe authorized be authorized in accordancein accordance with thewith regulations. the regulations. The The in advancein advance by the by customers. the customers. companycompany has issued has issued a "Product a "Product Security Security Red Red At theAt organizational the organizational level, level,ZTE has ZTE adopted has adopted Line" Line"which which drew drewan insurmountable an insurmountable security security an industry-recognizedan industry-recognized three-lines three-lines of defense of defense bottombottom line for line customer for customer network network operations operations securitysecurity structure. structure. Based Based on the on principle the principle of of and personaland personal data processing,data processing, mandatory mandatory for for separationseparation of duties of duties and responsibilities,and responsibilities, ZTE ZTE both bothorganizations organizations and individuals. and individuals. overseesoversees product product security security from frommultiple multiple Traceability:Traceability: The components The components of the of product, the product, perspectives:perspectives: The rst The line rst of line defense of defense achieves achieves the distributionthe distribution of the of product's the product's location, location, and and cybersecuritycybersecurity self-management self-management and control,and control, the the the recordthe record of the of execution the execution process process constitute constitute secondsecond line of line defense of defense implements implements independent independent a completea complete picture picture of the of product, the product, helping helping us us securitysecurity veri cation veri cation and supervision;and supervision; and theand the visuallyvisually manage manage the product, the product, for example, for example, third thirdline of line defense of defense audits audits the e ectiveness the e ectiveness of of securitysecurity incidents incidents can be can traced be traced back backand and the rstthe and rst secondand second lines linesof defense. of defense. reviewed.reviewed. In theIn product the product development development process, process, the the StrongStrong supervision: supervision: Check Check the e ectiveness the e ectiveness of of deploymentdeployment of a multi-layerof a multi-layer security security veri cation veri cation the implementationthe implementation of the of regulations the regulations and and mechanismmechanism ensures ensures that securitythat security is reviewed is reviewed speci cationsspeci cations through through internal internal and third-party and third-party from frommultiple multiple perspectives. perspectives. In the In eld the of eld of securitysecurity audits, audits, the audit the auditresults results are reported are reported engineeringengineering services, services, according according to regional, to regional, to theto Audit the Audit Committee, Committee, recti cation recti cation and and national,national, and projectand project dimensions, dimensions, the company the company reviewreview must mustbe followed be followed up. up. has establishedhas established a multi-level a multi-level product product security security Transparency:Transparency: Cybersecurity Cybersecurity initiatives initiatives should should managementmanagement team teamand aand cybersecurity a cybersecurity be transparentbe transparent to customers, to customers, and we and have we have monitoringmonitoring and incidentand incident response response mechanism; mechanism; deployeddeployed a series a series of initiatives of initiatives to make to make the the The secondThe second and thirdand thirdline conduct line conduct on-site on-site processprocess transparent. transparent. In 2017, In 2017, the company the company has has inspectioninspection and auditand auditon the on eld the of eld engineering of engineering becomebecome a CVE a NumberingCVE Numbering Authority, Authority, the the servicesservices to ensure to ensure the operation the operation and maintenance and maintenance relevantrelevant parties parties can be can aware be aware of the of handling the handling of on-lineof on-line products products are secure are secure and trustworthy.and trustworthy. processprocess of vulnerabilities of vulnerabilities in our in products our products At theAt tactical the tactical level, level,the cybersecurity the cybersecurity throughthrough the formal the formal vulnerability vulnerability disclosure disclosure assuranceassurance program program adheres adheres to a six-pointto a six-point policy: policy: policy.policy. In the In rst the quarter rst quarter of 2019, of 2019, we are we are standardization,standardization, strict strictimplementation, implementation, expectingexpecting to release to release a new a versionnew version of the of the traceability,traceability, strong strong supervision, supervision, transparency, transparency, “Cybersecurity“Cybersecurity White White Paper” Paper” to let to stakeholders let stakeholders and trustworthiness.and trustworthiness. understandunderstand ZTE’s ZTE’sunderstanding, understanding, attitudes, attitudes, Standardization:Standardization: The developed The developed security security and initiativesand initiatives on cybersecurity on cybersecurity assurance. assurance. In In policiespolicies and process and process speci cations speci cations are are the meantime,the meantime, the company the company has begun has begun to to
13 13 VIP VIPVoices Voices
build buildoverseas overseas security security labs, whichlabs, which allows allows CommitteeCommittee of the of CSC the isCSC represented is represented customerscustomers to review to review our products our products online; online; in in by theby ultimate the ultimate responsible responsible persons persons addition,addition, we are we seeking are seeking strategic strategic partnerships partnerships from fromthe business the business unit ofunit Supply of Supply Chain, Chain, with thirdwith thirdparties parties to acquire to acquire industry-leading industry-leading SystemSystem Products, Products, and Engineering and Engineering technologiestechnologies and services and services for security for security Services.Services. The organization The organization of cybersecurity of cybersecurity laboratorylaboratory preparation, preparation, independent independent assuranceassurance has been has beendeployed deployed throughout throughout the the evaluationevaluation and security and security audits. audits. managementmanagement level. level. Trustworthiness:Trustworthiness: The premise The premise of winning of winning customers’customers’ trust istrust to respectis to respect and understand and understand CouldCould you pleaseyou please introduce introduce more more on the on the the valuesthe values of our of customers our customers by making by making the the preparationpreparation and releaseand release plan planof the of security? the security? processprocess transparent transparent and regulated. and regulated. ZTE has ZTE has passedpassed ISO 27001 ISO 27001 certi cation certi cation for the for the The securityThe security labs beinglabs being built builtwill be will operated be operated informationinformation security security management management system system in in in a “1+N”mode.in a “1+N”mode. The center The center lab will lab be will located be located 2005 2005and updated and updated its certi cate its certi cate every every year. Inyear. In in China,in China, and multipleand multiple remote remote access access points points will will 2017,2017, ZTE passed ZTE passed the ISO the 28000 ISO 28000 (Speci cation (Speci cation be deployedbe deployed at home at home and abroad.and abroad. for securityfor security management management systems systems for the for the The securityThe security labs willlabs preset will preset three threefunctions: functions: supplysupply chain) chain) certi cation. certi cation. Since Since2011, 2011, more more View Viewand evaluateand evaluate the source the source code codeof ZTE of ZTE than tenthan products ten products have havebeen beencerti ed certi ed productsproducts in a securein a secure environment; environment; provide provide by theby Common the Common Criteria Criteria (i.e., ISO (i.e., 15408). ISO 15408). accessaccess to important to important technical technical documentation documentation of of In theIn past the twopast years, two years, ZTE has ZTE been has beenworking working ZTE productsZTE products and services;and services; and provideand provide manual manual closelyclosely with customers,with customers, third thirdparties parties and and and automatedand automated security security testing testing of ZTE of Products ZTE Products overseasoverseas regulators regulators to conduct to conduct activities, activities, and services.and services. such suchas source as source code codereview, review, security security design design The constructionThe construction will come will come in phases: in phases: reviewreview and supplier and supplier audit. audit. Two securityTwo security labs arelabs expected are expected to be to built be built overseasoverseas in Belgium in Belgium and Italyand inItaly 2019. in 2019. In termsIn terms of personnel of personnel training, training, we believe we believe that that MovingMoving forward, forward, ZTE will ZTE be will considering be considering the the the successthe success of the of cybersecurity the cybersecurity governance governance establishmentestablishment of new of labsnew inlabs accordance in accordance programprogram depends depends largely largely on personnel on personnel and and with thewith customers’ the customers’ needs needs and businessand business securitysecurity awareness. awareness. We have We havebuilt securitybuilt security teams teams development.development. and trainedand trained security security professionals. professionals. In the In past the past year, weyear, have we haveadded added 27 certi cates 27 certi cates consisting consisting of of Recently,Recently, there there is a concern is a concern about about national national Certi edCerti ed Information Information System System Security Security securitysecurity spreading spreading around around the world the world that thethat the ProfessionalProfessional (CISSP), (CISSP), Certi ed Certi ed Information Information credibilitycredibility of Chinese of Chinese telecommunications telecommunications SecuritySecurity Auditor Auditor (CISA), (CISA), Certi ed Certi ed Information Information equipmentequipment manufacturers manufacturers has been has been SecuritySecurity Assurance Assurance Worker Worker (CISAW) (CISAW) and and questionedquestioned by foreign by foreign governments governments and and Certi cateCerti cate of Cloud of Cloud Security Security Knowledge Knowledge (CCSK). (CCSK). enterprises.enterprises. Some Some people people believe believe that Chinesethat Chinese We haveWe havealso organizedalso organized various various levels levels of of telecomtelecom vendors vendors provide provide cooperation cooperation for for learning,learning, training, training, workshops, workshops, hands-on hands-on governmentgovernment intelligence intelligence work. work. What What opinion opinion practices,practices, and exams, and exams, and have and haveeducated educated security security do youdo holdyou holdon the on issue? the issue? personnelpersonnel of more of morethan 600than people. 600 people. But, But, most mostimportantly, importantly, the development the development of of ZTE hasZTE never has never received received any requests any requests from from securitysecurity awareness awareness begins begins with management.with management. relevantrelevant agencies agencies to set to up set backdoors up backdoors in our in our The CyberThe Cyber Security Security Committee Committee (CSC) (CSC)is is products;products; the source the source code codeof our of products our products headedheaded by the by CEO, the CEO,with thewith CTO the asCTO the as the can becan opened be opened to security to security audits audits by customers by customers executiveexecutive deputy deputy director, director, and the and CSO the asCSO the as the and professionaland professional organizations organizations through through our our deputydeputy director, director, the members the members of the of Standing the Standing securitysecurity labs. labs.
14 14 ExpertExpert Views Views
VideoVideo Services Services are are BoomingBooming As As 5G 5G ApplicationsApplications Surge Surge
Yin QinYin Qin GeneralGeneral Manager Manager of Multimedia of Multimedia Video ConferencingVideo Conferencing Products, Products, ZTE ZTE
t is estimatedt is estimated that 5Gthat commercialization 5G commercialization and popularizationand popularization will start will instart around in around 2020, 2020, accompaniedaccompanied by signi cant by signi cant rate, tra crate, tra c and bandwidthand bandwidth improvement. improvement. In addition, In addition, due todue low to low latencylatency and massand massaccess access features features of 5G, of the 5G, technology the technology upgrade upgrade will facilitate will facilitate innovations innovations in in the livethe video live video industry industry and marketand market penetration penetration of 4K/8K of 4K/8K high-de nition high-de nition videos. videos. For example, For example, whenIwhen theI AR the and AR VR and technologies VR technologies are combined are combined with livewith broadcast, live broadcast, the use the of use AR of and AR VR and technologies VR technologies also bringsalso brings high bandwidthhigh bandwidth occupation occupation and moreand morelatency, latency, and thusand poorthus pooruser experience.user experience. In such In suchcases, cases, the lowthe latency low latency and massand massaccess access provided provided by 5G by will 5G make will make a di erence a di erence and bringand bring excellent excellent user user experience.experience. Predictably, Predictably, with thewith support the support of 5G, of live 5G, broadcast live broadcast via drones via drones and VR and will VR be will extensively be extensively used usedin such in suchscenarios scenarios as concerts, as concerts, football football matches matches and ultimateand ultimate experience experience tours. tours. OtherOther factors factors that promotethat promote mobile mobile live video live video include include cancellation cancellation of domestic of domestic mobile mobile roaming roaming charges,charges, increased increased internet internet speeds speeds and reducedand reduced internet internet fees infees recent in recent years, years, and furtherand further 5G 5G development.development. At the At end the ofend November of November 2017, 2017, China’s China’s Ministry Ministry of Industry of Industry and Informationand Information Technology Technology announcedannounced that thethat basic the basicgoal ofgoal 5G of Phase-3 5G Phase-3 R&D trialR&D wouldtrial would be achieved be achieved by the by end the ofend 2018 of 2018and beand be commerciallycommercially launched launched in 2020. in 2020. 5G means 5G means not only not higheronly higher transmission transmission speeds speeds but also but loweralso lower tra c tra c tari s.tari s. China’s China’s huge hugepopulation population base baseand highand penetrationhigh penetration rate ofrate smartphones of smartphones have havealso providedalso provided a a fertilefertile soil for soil the for development the development of short of shortvideos. videos.
ShortShort Video Video and Liveand BroadcastLive Broadcast photographyphotography and shortand shortvideos videos to plan to newplan new mediamedia content, content, thereby thereby enhancing enhancing the appeal the appeal With Withthe popularity the popularity of 4G of and 4G predictableand predictable 5G 5G and spreadand spread e ect e ect of the of report. the report. applications,applications, short shortvideos videos and liveand webcast live webcast via via The trendThe trend of all ofthe all people the people to be to anchors be anchors mobilemobile terminals terminals are booming are booming and growingand growing beganbegan in China in China in 2016. in 2016. The live The broadcast live broadcast rapidly.rapidly. This hasThis greatly has greatly promoted promoted the internet the internet platformsplatforms such suchas YY, as Douyu YY, Douyu and MPand have MP have economy.economy. In many In many emergencies emergencies and importantand important becomebecome hot, andhot, theand content the content industry industry has has activitiesactivities in recent in recent years, years, the media the media used usedaerial aerial exploded.exploded. Everyone Everyone gets agets change a chance to be to a be a
15 15 ExpertExpert Views Views
networknetwork star as star long as aslong the as anchor the anchor is is especiallyespecially live events. live events. The audiences The audiences expect expect to to good-lookinggood-looking or the or content the content is attractive is attractive uploadupload video video clips orclips live or events, live events, causing causing huge huge enough.enough. The fast-rising The fast-rising live broadcast live broadcast platforms platforms capacitycapacity pressure pressure on the on mobile the mobile network. network. can becan found be found in various in various areas, areas, such suchas as PeoplePeople are eager are eager for networks for networks with fewwith stutters, few stutters, entertainment,entertainment, online online education, education, investment investment and and good goodcoverage, coverage, high videohigh video quality, quality, short shortdelay delay nancial nancial management, management, corporate corporate management management time, time,short shortloading loading time, time,and highand soundhigh sound and productand product release. release. The best-known The best-known broadcast broadcast quality.quality. In live In broadcasting live broadcasting of sports of sports events, events, 5G 5G platformsplatforms include include professionals professionals represented represented by by can alsocan providealso provide a more a moreintuitive intuitive on-site on-site Luo YonghaoLuo Yonghao and Luoand Zhengyu, Luo Zhengyu, live broadcast live broadcast experience.experience. By synchronously By synchronously transferring transferring data data endorsementendorsement represented represented by the by actress the actress Gong Gong betweenbetween a large a largenumber number of smartphones, of smartphones, 5G 5G Li, andLi, liveand corporate live corporate press pressrelease release represented represented networksnetworks enable enable fast live fast multicast. live multicast. With With by Leiby Jun. Lei Jun. real-timereal-time video video streaming streaming and virtuallyand virtually At theAt end the ofend 2017, of 2017, the number the number of China’s of China’s zero-latencyzero-latency transmission transmission at di erent at di erent camera camera onlineonline video video users usersreached reached 579 million, 579 million, an an angles,angles, users userswill be will able be toable enhance to enhance and shareand share increaseincrease of 6.3% of 6.3%year-on-year, year-on-year, and thatand ofthat of their theirtrue stadiumtrue stadium experience. experience. mobilemobile video video users usersreached reached 549 million, 549 million, an an To meetTo meetincreasing increasing user needsuser needs for mobile for mobile increaseincrease of 9.7% of 9.7%year-on-year. year-on-year. Moreover, Moreover, the the videovideo and enhanceand enhance user experience,user experience, it is it is numbernumber of instant of instant messaging messaging users usersin China in China extremelyextremely urgent urgent to develop to develop the next-generation the next-generation increasedincreased to 720 to million, 720 million, accounting accounting for 93.3% for 93.3% new technologies.new technologies. The pleasant The pleasant live video live video of totalof totalinternet internet users, users, an increase an increase of 8.1% of 8.1% experienceexperience is inseparable is inseparable from from5G. 5G. year-on-year.year-on-year. The sharing The sharing and forwardingand forwarding of of In China, In China, ZTE and ZTE Chinaand China Mobile Mobile jointly jointly set up set up variousvarious social social media media and instantand instant messaging messaging an integratedan integrated CDN systemCDN system to provide to provide tools toolsis an isimportant an important way forway short for shortvideos videos and and professionalprofessional content content delivery delivery for internet for internet video video live broadcastlive broadcast in the in mobile the mobile internet. internet. supplierssuppliers such suchas Tencent, as Tencent, iQiyi andiQiyi Sohu.and Sohu. The The As theAs industry the industry scale scalein the in short the shortvideo video eld eld systemsystem covers covers not only not traditionalonly traditional xed xed expandsexpands rapidly rapidly and theand whole the whole peripheral peripheral networksnetworks but also but 4Galso mobile 4G mobile networks. networks. It is fully It is fully environmentenvironment gets bettergets better and better,and better, investors investors preparedprepared for 5G for popularity 5G popularity and deeplyand deeply are investingare investing more morein the in short the shortvideo video industry industry integratesintegrates the 5G the network, 5G network, MEC, MEC,and CDN and serviceCDN service and newand explorationsnew explorations are being are being made made on the on the platformplatform to deliver to deliver best userbest experienceuser experience of video of video marketmarket leading leading mode. mode. Among Among the top the 100 top APPs 100 APPs servicesservices in the in future. the future. in China,in China, one orone two or shorttwo shortvideo video apps appsare are growinggrowing at 20 atto 2030%, to 30%,and someand some even evenas high as high Live BroadcastLive Broadcast via Drone via Drone as 50%.as 50%.This growthThis growth rate israte basically is basically unprecedentedunprecedented in other in other areas. areas. If 80% If of80% online of online contentcontent in the in future the future is video is video content, content, the user the user base baseof short of shortvideo video will achieve will achieve double double growth growth in thein next the threenext threeyears. years. As unstableAs unstable and slowand slownetwork network connections connections are mostare mostlikely likelyto occur to occur during during the live the live broadcastbroadcast of a largeof a largeevent, event, good goodcellular cellular networksnetworks are quite are quiteimportant important to network to network platforms.platforms. The survey The survey showed showed that morethat morethan than half ofhalf anchors of anchors are forced are forced to abandon to abandon their theirlive live broadcastbroadcast due todue poor to poornetwork network connectivity. connectivity. The The numbernumber of mobile of mobile TV services TV services accessed accessed via via In OctoberIn October 2017, 2017, ZTE cooperated ZTE cooperated with Windwith Wind mobilemobile networks networks will increase will increase in the in future, the future, Tre & TreOpen & Open Fiber Fiberto build to buildup Europe’s up Europe’s rst 5G rst 5G
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pre-commercialpre-commercial network network in Italy, in Italy,taking taking a a supportingsupporting HD videos HD videos that meetthat meetuser needsuser needs of of signi cantsigni cant step towardstep toward 5G commercialization 5G commercialization in in immersiveimmersive experience. experience. Japanese Japanese Europe.Europe. With WithZTE’s ZTE’scommercial commercial ultra-bandwidth, ultra-bandwidth, mobilemobile communication communication company company DOCOMO DOCOMO low-latencylow-latency 5G mobile 5G mobile system system used usedfor network for network cooperatedcooperated with Nokiawith Nokia to successfully to successfully complete complete support,support, drone drone HD live HD broadcast live broadcast and and the real-timethe real-time transmission transmission of 8K ofvideo 8K video test using test using 360-degree360-degree panoramic panoramic VR live VR broadcast live broadcast can be can be wirelesswireless access access technologies technologies of 5G of mobile 5G mobile simultaneouslysimultaneously performed. performed. The drone The drone and theand the communicationcommunication system. system. This testThis used test usedthe the 360-degree360-degree panoramic panoramic camera camera transmit transmit the the H.265/HEVCH.265/HEVC coding coding technique technique and radioand radio capturedcaptured 4K full-view 4K full-view videos videos to the to cloud the cloud CDN CDN trackingtracking technology technology to transmit to transmit centercenter through through the 5G the network, 5G network, and thenand then millimeter-wavelengthmillimeter-wavelength (MMW) (MMW) signals signals at 70 atGHz. 70 GHz. deliverdeliver them themto each to eachend userend foruser real-time for real-time In theIn test, the 48test, Gb/s 48 Gb/s8K video 8K video was compressedwas compressed viewingviewing through through the 5G the network 5G network and theand CDN the CDN by theby encoder the encoder into 145–85into 145–85 Mb/s, Mb/s, and and node.node. Users Users can enjoy can enjoy the view the viewof the of drone the drone in in successfullysuccessfully achieved achieved transmission transmission with nowith no the airthe through air through the big the screen, big screen, or 360-degree or 360-degree latency.latency. full-viewfull-view immersive immersive experience experience through through ThanksThanks to the to ultra-fast the ultra-fast transmission transmission rate ofrate of VR glasses.VR glasses. 5G signals,5G signals, Samsung Samsung demonstrated demonstrated the scene the scene of of 4K ultra4K ultraHD videos HD videos transmitted transmitted wirelessly wirelessly to a to a SmoothSmooth 4K/8K 4K/8K Broadcast Broadcast mobilemobile vehicle. vehicle. With Withthe development the development of of driverlessdriverless car technology, car technology, in-car in-car streaming streaming 5G can5G provide can provide a peak a peakrate ofrate 10 ofGb/s, 10 Gb/s, mediamedia entertainment entertainment will become will become more moreand and
17 17 ExpertExpert Views Views
more morepopular. popular. to supportto support services services equivalent equivalent to TV to broadcast TV broadcast In China,In China, the radio the radioand televisionand television service service will will and thusand tothus enter to enterthe USD the 5USD trillion 5 trillion global global TV TV provideprovide ultra ultraHD broadcast HD broadcast TV based TV based on the on the and videoand video markets. markets. They Theywill compete will compete with with 5G/wireless5G/wireless interactive interactive broadcast broadcast TV technology TV technology cablecable TV operators, TV operators, satellite satellite TV operators, TV operators, for thefor 2022 the 2022Beijing Beijing Winter Winter Olympics, Olympics, enabling enabling internetinternet TV operator, TV operator, and terrestrialand terrestrial TV broadcast TV broadcast backhaulbackhaul transmission transmission of ultra of ultraHD contents HD contents as as serviceservice providers. providers. well aswell broadcasting as broadcasting and mobileand mobile receiving receiving of of T-Mobile,T-Mobile, the third-largest the third-largest mobile mobile operator operator in in ultra ultraHD TV. HD TV. the Unitedthe United States, States, announced announced its “5G its First” “5G First” strategystrategy for TV for market TV market development development in in 5G TV5G TV SeptemberSeptember 2018. 2018. “5G+TV” “5G+TV” will be will its be major its major TV TV businessbusiness (big screen(big screen TV) development TV) development mode. mode. The combinationThe combination of 5G of with 5G otherwith other network network After Afterthe merger the merger with Sprint,with Sprint, the fourth the fourth enhancementsenhancements and technologiesand technologies will allow will allow largestlargest mobile mobile operator operator in the in United the United States, States, operatorsoperators to support to support TV services, TV services, which which may may T-MobileT-Mobile will provide will provide “5G+TV” “5G+TV” services services to urban to urban graduallygradually replace replace the USD the 500USD billion 500 billion global global TV TV and ruraland ruralusers usersthrough through the coverage the coverage of 5G of 5G and videoand video market market currently currently served served by cable, by cable, networksnetworks across across the whole the whole country. country. satellite,satellite, IPTV andIPTV terrestrialand terrestrial TV broadcast TV broadcast service service T-MobileT-Mobile will become will become the rst the mobile rst mobile operator operator providers.providers. in thein United the United States States to deliver to deliver bundled bundled AlthoughAlthough data transmissiondata transmission rate israte the is most the most “5G+TV+wireless“5G+TV+wireless broadband” broadband” service, service, with thewith the importantimportant factor, factor, other other network network technologies technologies goal ofgoal developing of developing 9.5 million 9.5 million such such5G home 5G home will alsowill becomealso become the key the to key the to success the success of 5G of 5G users usersby 2024. by 2024. TV service.TV service. The feasibility The feasibility of 5G of TV 5G service TV service The operatorsThe operators that proposedthat proposed the development the development dependsdepends on the on e ciency the e ciency of end-to-end of end-to-end of "5G+TV"of "5G+TV" also includealso include Verizon Verizon and AT&T,and AT&T, the the networknetwork delivery. delivery. The cases The casesof operators of operators such suchas as top twotop mobiletwo mobile operators operators in the in United the United Verizon,Verizon, Deutsche Deutsche Telekom, Telekom, Korea Korea Telecom, Telecom, AT&T AT&T States.States. In August In August 2018, 2018, Verizon Verizon o cially o cially and BTand prove BT prove that 5Gthat TV 5G will TV appear will appear in many in many announcedannounced a cooperation a cooperation agreement agreement with Applewith Apple placesplaces around around the world the world in the in future. the future. and Googleand Google to provide to provide 5G TV 5G services. TV services. The rise The rise The numberThe number of homes of homes and devicesand devices supported supported of 5Gof represents 5G represents the combination the combination of multimedia of multimedia by 5Gby TV 5G will TV determine will determine the success the success or failure or failure of of and communicationand communication as well as aswell the as convergence the convergence 5G TV5G applications. TV applications. The enhanced The enhanced network network of wirelessof wireless and xed-lineand xed-line services services will enter will enterthe the technologiestechnologies that canthat increase can increase this gure this gure next stage.next stage. includeinclude MIMO MIMO and beamformingand beamforming optimized optimized for for spectrumspectrum utilization, utilization, virtualization virtualization of cellular of cellular ConclusionConclusion base basestations, stations, dynamic dynamic throughput throughput of backhaul of backhaul network,network, as well as aswell the as network the network slicing slicing ComparedCompared with existingwith existing wireless wireless networks, networks, 5G 5G technologytechnology and MEC+CDNand MEC+CDN that guaranteethat guarantee data data has fourhas signi cantfour signi cant features, features, namely namely high-speed high-speed rates ratesto the to home. the home. transmission,transmission, massive massive connection, connection, low latency low latency at at AccordingAccording to the to latest the latest report report from frommarket market millisecondmillisecond level, level,and large-capacityand large-capacity throughput. throughput. researchresearch rm Strategy rm Strategy Analytics, AnalyTIcs, TV and TV video and video VideoVideo accounts accounts for more for morethan than70% of70% internet of internet contentscontents may becomemay become the core the ofcore of tra c,tra c, and isand one is ofone many of many services services that relythat rely next-generationnext-generation 5G wireless 5G wireless communication communication heavilyheavily on the on internet. the internet. With Withthe rise the of rise live of live services.services. Recent Recent technology technology demonstrations demonstrations videovideo broadcast broadcast and theand pursuit the pursuit of high-de nition of high-de nition have haveproved proved 5G will 5G be will able be toable support to support data data 4K/8K4K/8K experience, experience, 5G will 5G better will better support support the the transfertransfer rates ratesof 1 Gbps.of 1 Gbps. When When combined combined with with existingexisting video video scenarios scenarios with poorwith poorexperience experience or or otherother network network enhancement enhancement solution solution and and unachievableunachievable and willand usher will usher in a newin a outbreaknew outbreak technologies,technologies, 5G is 5Gexpected is expected to allow to allow operators operators in thein video the video eld. eld.
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AnalysisAnalysis of of Key Key TechnologiesTechnologies for for 5G5G Big Big Video Video DevelopmentDevelopment WangWang Jindong Jindong DirectorDirector of Multimedia of Multimedia Pre-research Pre-research at ZTE at ZTE
G network,G network, featuring featuring large largebandwidth, bandwidth, low latency low latency and massiveand massive connectivity, connectivity, will bring will bring users usersabundant abundant new servicesnew services and stimulateand stimulate rapid rapiddevelopment development of existing of existing services. services. Video Video services,services, with nowith doubt, no doubt, will be will a highlightbe a highlight of 5G of applications. 5G applications. Among Among a variety a variety of services, of services, the mostthe mostimportant important video video technologies technologies are cloud are cloud virtual virtual reality reality (Cloud (Cloud VR), ultra VR), ultrahigh high de nition55de nition (UHD), (UHD), and multi-accessand multi-access edge edgecomputing-content computing-content delivery delivery network network (MEC-CDN) (MEC-CDN) that actsthat asacts the as the underlyingunderlying support support (Fig. 1).(Fig. 1).
CloudCloud VR VR the platformthe platform makes makes it possible it possible to have to haveVR VR contentscontents based based in the in cloud the cloud and renderedand rendered in the in the The VRThe technology VR technology can be can divided be divided into VRinto VR cloud.cloud. The cloud The cloud contents contents can aggregate can aggregate headend,headend, cloud cloud VR platform, VR platform, and VR and terminals VR terminals discretediscrete contents contents and fullyand protectfully protect the interests the interests accordingaccording to its toapplication its application locations locations in the in VR the VR of contentof content providers, providers, while while the cloud the cloud rendering rendering serviceservice system. system. The VR The headend VR headend involves involves mobile mobile can makecan make terminals terminals lightweight, lightweight, low cost, low cost,and and panoramicpanoramic photography, photography, panoramic panoramic sound, sound, VR VR easy foreasy users for usersto accept. to accept. The cloud The cloud VR platform VR platform videovideo stitching, stitching, toning toning (image (image noise-reduction, noise-reduction, involvesinvolves the following the following technologies: technologies: imageimage sharpening, sharpening, contrast contrast enhancement, enhancement, etc.), etc.), ComputingComputing and rendering:and rendering: Implement Implement audio-videoaudio-video synchronization, synchronization, content content editing editing multithreadingmultithreading distributed distributed computing computing and and (watermark(watermark adding adding and cropping),and cropping), just-in-time just-in-time soft/hardsoft/hard rendering rendering of VR ofvideos VR videos and gamesand games packagingpackaging (JITP), (JITP), audio-video audio-video coding, coding, push push by usingby using edge-cloud edge-cloud resources resources such suchas vCPU as vCPU streamstream and localand localrecording recording techniques. techniques. VR VR and vGPU.and vGPU. terminalsterminals include include VR EPG VR andEPG VR and players. VR players. These These ProjectionProjection mapping: mapping: Convert Convert three-dimensional three-dimensional terminalsterminals involve involve the asynchronous the asynchronous time warptime warp spheresspheres into theinto print the printmedia media formats. formats. The The (ATW)(ATW) and asynchronousand asynchronous space space warp warp(ASW) (ASW) commonlycommonly used usedformats formats are cylindrical are cylindrical technologies.technologies. The cloud The cloud VR platform VR platform is the is core the core projectionprojection and polyhedraland polyhedral projection. projection. of VR ofbusiness VR business operation. operation. With Withhigh-bandwidth, high-bandwidth, Coding:Coding: The common The common traditional traditional video video codec codec low-latencylow-latency networks networks and theand MEC the technology,MEC technology, formatsformats include include H.264, H.264, H.265, H.265, VP9, AOM’sVP9, AOM’s
19 19 Expert Views
UHD VR NFVO Coding / Caching / QoE VR ads transmission acceleration measurement
Image quality Low bitrate Encapsulation / Coding enhancement HD delivery
Poor quality Super resolution Computing and Projection Fig. 1. Hierarchical recognition reconstruction rendering mapping structure of key 5G video technologies. MEC-CDN
Openness and interconnection
VNFM FMC E2E operations Content analysis Content delivery
Transmission Delivery Service continuity Targeted ads optimization agorithm
Application MESH Service Service control management networking scheduling
MEP
latest AV1 format (equivalent to H.265 protocols are extended for VR contents, such compression ratio, open source, free of patent as HLS, DASH, and MMT. Since di erent fees), ZTE’s H.265S (complying with H.265, terminals support di erent transmission with 30% increase in compression ratio), and protocols and DRM solutions, the VR-JITP H.266 that may be released in 2020 (about technology is essential for compatibility with 30% increase in compression ratio compared di erent terminals. with H.265). The audio formats include AAC, VR advertisement: Advertisement is essential MPEG-H, and 3D Audio. for commercial operation for video services. File/encapsulation: There are many container Current VR ads are produced in advance formats for VR contents, such as MP4 and FLV. during content production. In the future, with The DASH format is usually used for encapsulation. the dynamic ads insertion technology at the Delivery: The transmission of VR tra c falls service side, di erent VR ads will be presented into full view transmission and eld of view for di erent users according to contents. (FOV) transmission. The former refers to full QoE measurement: VR QoE measures the transfer of VR contents, while the latter only immersion quality and interactive quality. transfers contents in the current eld Immersion quality is measured through of the user’s view to the VR terminal. content quality and terminal presentation For weak-interactive VR services, full view quality, while interactive quality is measured transmission is usually used at the early stage according to the degree of matching of VR development. When VR resolution between the interaction and the feedback improves and its technologies and standards received by the user’s sensory channel. In are mature, FOV transmission will gradually general, VR QoE measurement involves video be used to save transmission bandwidth. The quality, audio quality, presentation quality, current VR transmission usually uses RTMP, transmission quality, interactive quality, and RTSP, HLS, DASH, and FLV over HTTP experience quality. At present, China Video protocols. Based on this, the mainstream Experience Alliance, ITU-T SG-12, and VQEG
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are specifying VR QoE measurement many solutions for seamless migration in standards and testing the product quality. MEC, but a complete solution has not yet been available for video business in the UHD industry. It is easier to think of using the timeout connection reconstruction method UHD technology is currently a hot research that uses the terminal’s caching ability. topic in codec formats, transmission protocols, However, this method may cause video segment caching, bitrate smoothing, stuttering that will a ect user experience performance enhancement, image quality especially in live broadcast. After in-depth enhancement, super-resolution reconstruction research, ZTE, for the rst time in the and poor quality recognition. ZTE has developed industry, proposed a complete seamless a unique low bitrate HD technology that can migration solution for video services, ensuring reduce bitrate by more than 30% compared the service continuity when users move with H.265 and o er visually lossless across MEC-CDN. performance. The HD technology fully complies Content delivery algorithm optimization: with the H.265 speci cations, and terminal users Since MEC-CDN aims at a small number of have no awareness. users, the traditional content delivery algorithm needs to be further optimized. ZTE MEC-CDN makes full use of the e ective information provided at the MEC side, abandons the As MEC has been widely accepted in the policy that delivers only based on content industry, MEC-CDN will undoubtedly become a popularity, and takes into full consideration life-saving medicine for operators to get rid of the user identity, trajectory, stay time and the fate as pipeline providers and will also be preference to build a content delivery their golden key to open the OTT market. The prediction model based on user behaviors. MEC-CDN technology involves: This signi cantly improves the MEC-CDN Networking: MEC-CDN implements dynamic cache hit ratio and reduces the upstream self-networking as required. ZTE is the rst in bandwidth cost. the industry to propose the MESH-CDN Content delivery: In addition to traditional networking architecture that can e ectively OTT adaptive bitrate and protocol help operators address the issues of long optimization, MEC-CDN needs to focus on the uploading and uplink path and slow response use of OTT multicast and further evolved time in the traditional CDN tree structure. multimedia broadcast multicast service Transmission optimization: The guarantee of (FeMBMS). ZTE is working with telecom video transmission QoS is especially operators to develop 5G live broadcasting important when a large number of users solutions in venue. access the system at the same time. According to the network status feedback by With the leading position in the industry and MEC, CDN can combine with PCF, SDN and its rich technological accumulation, ZTE has rolled own service capability (the slicing technology) out its big video system to lead the development to achieve congestion control and bandwidth trend. In the upcoming 5G era, ZTE has also balance of video transmission. developed a full range of video products that Service continuity: Service continuity refers to can deliver complete and highly competitive seamless service migration when handover solutions for individuals, enterprises and vertical between xed and mobile networks or industries, aiming to promote the prosperity of between multiple MECs occurs. There are 5G big video industry.
21 SpecialSpecial Topic Topic BigBig Video Video
SmartSmart Speakers Speakers areAre Quickly Quickly Gaining Gaining PopularityPopularity in in AI AI Era Era
I-enabledI-enabled smart smart speakers speakers that allowthat allow largestlargest smart smart speaker speaker market market behind behind the U.S. the U.S. for chatting,for chatting, shopping shopping and and thanksthanks to a fastto a expansion fast expansion in the in sector, the sector, music-playingmusic-playing have havebeen beenfavored favored with Alibaba,with Alibaba, Baidu Baidu and Xiaomiand Xiaomi ranked ranked the top the top by theby households, the households, as evidenced as evidenced three threevendors vendors domestically. domestically. Aby a Astringby a string of new of highsnew highs in shipments in shipments reached reached It seemsIt seems that technologythat technology titans titans are falling are falling all all by them.by them. over eachover eachother other to grab to graba piece a piece of the of smart the smart The latestThe latest data fromdata fromresearch research rm Canalys rm Canalys speakerspeaker pie. But pie. why? But why? showedshowed that globalthat global smart smart speaker speaker shipments shipments WangWang Weiwei Weiwei had surpassedhad surpassed 100 million 100 million units unitsby end-2018 by end-2018 Reason:Reason: Tra c Tra c Portal Portal Is a Must-Win Is a Must-Win for Industry for Industry Chief PlanningChief Planning Director Director of of comparedcompared with justwith 40 just million 40 million in 2017. in 2017. The gure The gure PlayersPlayers Home HomeMedia MediaCenter, Center, ZTE ZTE is likelyis likelyto climb to climb to 225 to million 225 million in 2022. in 2022. Such Such growthgrowth already already exceeds exceeds the rate the atrate which at which any any In theIn PC the era, PC the era, tra c the tra c portal portal was operatingwas operating consumerconsumer electronics electronics grows grows over theover past the decade.past decade. systems,systems, which which enabled enabled Microsoft Microsoft to dominate to dominate SmartSmart speakers speakers have havebeen beenhailed hailed as a as a all computerall computer interfaces. interfaces. Search Search engines, engines, the the phenomenalphenomenal product. product. As new As brandsnew brands enter enterthe the portalportal of the of internet the internet age, turnedage, turned Google Google and and fray andfray thereand thereare diverse are diverse products, products, competition competition BaiduBaidu into giantsinto giants among among web companies.web companies. The The is heatingis heating up. This up. isThis a sign is a thatsign “the that battle“the battle of of mobilemobile internet internet era sees era thesees role the ofrole the of portal the portal speakers”speakers” has begun, has begun, with productswith products of all ofprice all price playedplayed by smartphones by smartphones and theand apps the appsrunning running rangesranges shaping shaping up to up carve to carve out their out theirrespective respective on them.on them. Apple, Apple, Facebook, Facebook, Alibaba Alibaba and Tencent and Tencent marketmarket niches. niches. By the By end the ofend 2018, of 2018, Amazon Amazon and and have havesince sinceemerged emerged as industry as industry heavyweights heavyweights of of GoogleGoogle had gainedhad gained a worldwide a worldwide market market share share of of the era.the era. aroundaround 80%. 80%.China China has become has become the second the second In theIn AI the era, AI voice era, voiceinteraction interaction becomes becomes the the
22 22 APR 2019APR 2019
preeminentpreeminent portal. portal. Because Because the smart the smart speaker speaker must-havemust-have for households, for households, smart smart speakers speakers must must can covercan cover various various scenarios scenarios of home of home life, it life, is the it is the be truly:be truly: ideal idealcarrier carrier of voice of voiceinteraction interaction in the in home the home Audible.Audible. Using Using far- eld far- eld voice voicetechnologies technologies and thatand inthat turn in makesturn makes the smart the smart speaker speaker the the includingincluding speech speech enhancement, enhancement, sound sound source source perfectperfect candidate candidate as the as controller the controller of the of smart the smart location,location, beamforming beamforming and echoand echosuppression, suppression, homehome and asand the as portal the portal to search, to search, shopping, shopping, smartsmart speakers speakers can provide can provide wake-up wake-up and and contentcontent and socialand social media media (Fig. 1).(Fig. Sensing 1). Sensing the the identi cationidenti cation services services that arethat more are moreaccurate, accurate, huge hugepotential potential of smart of smart speakers, speakers, almost almost all big all big fasterfaster and moreand morestable stable (Fig. 3).(Fig. 3). technologytechnology giants giants are throwing are throwing their theirhats intohats into Understandable.Understandable. Through Through deep deeplearning, learning, the ring.the ring. smartsmart speakers speakers can strengthen can strengthen their theirnatural natural CurrentlyCurrently a erce a erce price pricewar is war raging is raging in the in the languagelanguage processing processing (NLP) (NLP) capability capability smartsmart speaker speaker market. market. That isThat because is because vendors vendors and boostand boost their theirunderstanding understanding capacity capacity close close are concernedare concerned not about not about the pro tability the pro tability of the of the to thatto ofthat humans. of humans. Only Onlywhen when the person the person smartsmart speaker speaker but about but about the big the pie big associated pie associated who speakswho speaks is identi ed is identi ed can a can real a real with it,with i.e., it, the i.e., smart the smart home home (Fig. 2).(Fig. 2). conversationconversation between between man andman machineand machine be be achieved.achieved. Key: Hardware,Key: Hardware, Technology Technology and Service and Service Are Are Smart.Smart. By integrating By integrating the industry the industry chain chain and and IndispensableIndispensable improvingimproving the ecosystem, the ecosystem, industry industry players players can makecan make rich content rich content and excellentand excellent services services ExperienceExperience is king. is king.To deliver To deliver a superior a superior availableavailable to smart to smart speakers speakers so that so theythat canthey can AI-basedAI-based user experienceuser experience and becomeand become a a deliverdeliver a really a really smart smart experience. experience.
Basic Basiccapabilities capabilities SkillsSkills store store SmartSmart home home control control
Music Music EntertainmentEntertainment
Smart Smart band band Living Living room room Search Search CommerceCommerce GlucometerGlucometer Smart watchSmart watch Fig. 1. Tra cFig. 1. Tra cportal portalis is a must-wina must-win for for Smart Smart Health Health lighting lighting monitoringmonitoring Smart phoneSmart phone Kitchen Kitchen industryindustry players. players. Chat Chat ShoppingShopping Smart Smart Enter- Enter- Smart Smart camera camera Security Security tainmenttainment TV TV
MessageMessage Travel Travel BedroomBedroom Smart Smart Smart Smart lock lock DomesticDomestic cloud cloud service service Smart Smart Smart Smart Alarm clockAlarm clock Life serviceLife service washer washer car car RetaurantRetaurant
Smart SmartSmart Smart oven ovencompanioncompanion
CalendarCalendar Health Health
23 23 SpecialSpecial Topic Topic BigBig Video Video
Opportunity:Opportunity: The Entry The Entry Point Point for Operators for Operators to to otherother hand, hand, they havethey haveinherent inherent advantages advantages for for EmbraceEmbrace the AI the Era AI Era buildingbuilding a smart a smart speaker speaker ecosystem ecosystem because because they possessthey possess pipe andpipe platformand platform resources. resources. By By In 2018,In 2018, home home broadband broadband and videoand video services services seizingseizing the voice the voiceportal portal of the of household, the household, experiencedexperienced rapid rapiddevelopment, development, while while AI began AI began operatorsoperators can accelerate can accelerate the deployment the deployment of of to playto anplay increasingly an increasingly strategic strategic role inrole video in video smartsmart home home and newand servicesnew services to tap to tap services.services. Operators Operators are bundling are bundling 100M 100M opportunitiesopportunities in the in new the segment.new segment. bandwidth,bandwidth, 4K UHD, 4K UHD,and intelligentand intelligent networking networking At theAt “Digital the “Digital Sichuan” Sichuan” meeting meeting held inheld May in May with thewith smart the smart home. home. By building By building a new a new 2018 2018to order to order pan-smart pan-smart terminals, terminals, the Sichuan the Sichuan ecosystemecosystem and aand new a portalnew portal in this in way, this way, branchbranch of China of China Telecom Telecom (Sichuan (Sichuan Telecom) Telecom) operatorsoperators hope hopeto explore to explore new revenuenew revenue sources sources purchasedpurchased 5.78 million5.78 million pan-smart pan-smart terminals, terminals, in newin areas.new areas. includingincluding 2.48 million2.48 million smart smart speakers speakers and 2.41and 2.41 SmartSmart consumer consumer products, products, especially especially smart smart millionmillion smart smart control control devices. devices. To gain To entrygain entryinto into homehome o erings, o erings, will be will the be main the maindriver driver of a of a homes,homes, Sichuan Sichuan Telecom Telecom adopted adopted the “1+1+N” the “1+1+N” consumptionconsumption upgrade upgrade in China in China in the in near the term.near term. sales salesmodel, model, which which was complementedwas complemented with with Undoubtedly,Undoubtedly, they havethey havea strong a strong attraction attraction for for strongstrong channels channels and heavyand heavy subsidies subsidies to achieve to achieve operators.operators. On the On one the hand,one hand, operators operators face face quickquick results. results. The sales The salesmodel model plus theplus the uncertainuncertain revenue revenue growth growth because because their theirdata data complementarycomplementary measures measures made made the smart the smart dividenddividend will soon will soondisappear disappear thanks thanks to the to rapid the rapid terminalsterminals project project of Sichuan of Sichuan Telecom Telecom a classic a classic adoptionadoption of unlimited-data of unlimited-data plans, plans, but on but the on the case ofcase “pinpointing of “pinpointing the entry the entrypoint point and quicklyand quickly
TechnologyTechnology or internet or internet giants giants
TraditionalTraditional speaker speaker vendors vendors Fig.2. BigFig.2. technology Big technology giants,giants, vendors vendors and and CPs involvedCPs involved in the smartin the smart speakerspeaker market. market. InternetInternet startups startups or technology or technology providersproviders
ContentContent providers providers
IT titansIT titans
24 24 APR 2019APR 2019
360o 360° Touch switchTouch and switch prompt and promptlight light 5m far- eld5m far- eld soundsound interactioninteraction MotherboardMotherboard and chip and chip pick-uppick-up Built-in voiceBuilt-in voice HardwareHardware SmartSmart interactioninteraction system system Multi-micMulti-mic Dual-micDual-mic technologytechnology array array speakerspeaker array array Mic arrayMic array Voice Voice SpeakerSpeaker wake-upwake-up Wi-Fi andWi-Fi and rate of rate 95% of 95% Battery Battery bluetoothbluetooth Fig. 3. Hardware,Fig. 3. Hardware, or aboveor above technologytechnology and and serviceservice are are indispensable.indispensable.
VoiceVoice processing processing technology technology VoiceVoice interaction interaction technology technology
Far- eldFar- eld Voice Voice SemanticSemantic PersonalizedPersonalized recognitionrecognition recognitionrecognition understandingunderstanding recognitionrecognition
scalingscaling up”. The up”. rst The 1 rst in the1 in sales the salesmodel model refers refers includingincluding the pure-play the pure-play speaker, speaker, speaker speaker plus plus to theto smart the smart speaker, speaker, which which is the is voice the voiceportal portal STB, andSTB, speakerand speaker plus phone,plus phone, can assist can assist of theof home. the home. The second The second 1 stands 1 stands for the for smart the smart operatorsoperators in strategic in strategic planning planning and and controlcontrol device, device, such suchas a smartas a smart plug plugor smart or smart intelligence-basedintelligence-based home home transformation. transformation. infraredinfrared gadget, gadget, which which is used is usedto control to control traditionaltraditional household household appliances. appliances. The N The N ConclusionConclusion representsrepresents other other smart smart home home devices, devices, includingincluding smart smart locks, locks, smart smart curtains curtains and smartand smart ChineseChinese telecom telecom operators operators have havehundreds hundreds of of routers.routers. millionsmillions of home of home broadband broadband users usersand anand an The “1+1+N”The “1+1+N” model model allows allows operators operators to rst to rst associatedassociated sales salesand serviceand service system. system. The smart The smart use ause smart a smart speaker speaker plus aplus smart a smart control control device device speakerspeaker is the is portal the portal to the to smart the smart home home and and to gainto entrygain entryinto theinto user the homeuser home and thenand thenkeep keep shouldshould be the be focus the focusof operators of operators before before they they addingadding other other smart smart gadgets gadgets to complete to complete the the integrateintegrate core servicescore services including including IPTV, IPTV,smart smart setupsetup of whole-home of whole-home intelligence. intelligence. Among Among all all homehome and IMSand voice. IMS voice. The eventual The eventual win-win win-win the productsthe products involved, involved, the smart the smart speaker speaker is the is the smartsmart home home ecosystem ecosystem involving involving all all portalportal and thereforeand therefore has strategic has strategic signi cance. signi cance. industryindustry partners partners should should include include the smart the smart As a long-termAs a long-term partner partner of telecom of telecom operators, operators, speakerspeaker as the as uni ed the uni ed portal, portal, the smart the smart home home ZTE alwaysZTE always seeks seeks to continually to continually create create value value for for productproduct portfolio portfolio as the as core the carrier,core carrier, and and customerscustomers through through technological technological innovations. innovations. smartsmart operations operations as the as way the ofway tra c of tra c The seriesThe series of smart of smart speakers speakers developed developed by ZTE, by ZTE, monetization.monetization.
25 25 SpecialSpecial Topic Topic BigBig Video Video
KeyKey Technologies Technologies forfor STBs STBs in in 5G 5G Era Era
uch di erentuch di erent from fromprevious previous CurrentCurrent Home Home Networking Networking Mode Mode generationsgenerations of wireless of wireless standards standards wherewhere applications applications were weredriven driven HomeHome wiring wiring (Fig. 1),(Fig. expecially 1), expecially connection connection by technologies,by technologies, 5G technology 5G technology betweenbetween rooms, rooms, is the is biggest the biggest obstacle obstacle in home in home Mhas beenMhas beendriven driven by speci c by speci c uses anduses and serviceservice development. development. It remains It remains a headache a headache for for applications.applications. 5G will 5G come will come with manywith many operatorsoperators since sinceeither either PLC or PLC wireless or wireless improvementsimprovements to meet to meetmultiple multiple scenarios, scenarios, such such connectivityconnectivity has problems has problems in stability in stability and and as continuousas continuous wide-area wide-area coverage, coverage, high capacityhigh capacity penetrability.penetrability. You HongtaoYou Hongtao hotspots,hotspots, and low-powerand low-power massive-connections. massive-connections. Chief PlanningChief Planning Engineer Engineer Video,Video, an indispensable an indispensable service service to users, to users, will will HomeHome Networking Networking Mode Mode in 5G in Era 5G Era of ZTE’sof DHome ZTE’s DHome Products Products also embracealso embrace new opportunitiesnew opportunities with thewith arrival the arrival of 5G.of 5G. ThroughThrough deploying deploying intelligent intelligent CPE, usingCPE, using 5G 5G As a multimediaAs a multimedia terminal terminal device, device, the set-top the set-top wirelesswireless backhaul backhaul for upstream for upstream and and box (STB)box (STB)will undergo will undergo a revolutionary a revolutionary 5G/Wi-Fi5G/Wi-Fi dual channelsdual channels for downstream, for downstream, the the transformationtransformation along along with thewith new the new homehome networking networking solution solution in 5G inera 5G (Fig. era 2) (Fig. 2) developmentsdevelopments in video. in video. can providecan provide larger larger coverage coverage and easier and easier
AccessAccess Mode Mode InterneIntternet
5G with5G thewith high the bandwidthhigh bandwidth featurefeature will transform will transform the the Smart Smart OTT/DLNAOTT/DLNA DMP DMPphonephone accessaccess mode. mode. Di erent Di erent types types of of users usersare supported are supported over theover the LaptopLaptop Home Home same samephysical physical 5G network, 5G network, gatewgayatewBraoyadbBaronaddband TabletTablet whichwhich logically logically includes includes xed xed PLC PLC IPTV STBIPTV STB networknetwork users. users. In 5G, In xed 5G, xedand andE thernEetthernet PC PC mobilemobile networks networks will will Wi-Fi Wi-Fi interworkinterwork and collaborateand collaborate for for full-servicefull-service and and integrated-serviceintegrated-service operation. operation. Fig. 1. Fig.Current 1. Current home homenetworking networking mode. mode.
26 26 APR 2019APR 2019
InternIentternet
OTT/DLNAOTT/DLNA DMP DMP SmartS pmhoarnte phone
Fig. 2. HomeFig. 2. Homenetworking networking LaptopLaptop solutionsolution in 5G era in 5G. era.
TabletTablet HomeH ome gatewgaayteway
5G, Wi-Fi5G, Wi-Fi IPTV STBIPTV STB PC PC
accessaccess by capitalizing by capitalizing on 5G on base 5G stations/smallbase stations/small ServiceService base stations/microbase stations/micro base stations.base stations. It has It the has the followingfollowing features: features: With Withrapid rapiddevelopment development of ultra of ultraHD video, HD video, IntegratingIntegrating WLAN WLAN management management and 5Gand NE 5G NE videovideo has entered has entered the 4K the era. 4K Here era. Hereis a brief is a brief for managementfor management explorationexploration of how of ithow will it evolve will evolve in the in future. the future. HigherHigher mobility mobility guaranteed guaranteed by a 5Gby acellular 5G cellular networknetwork FromFrom 4K to 4K 8K to 8K SeamlessSeamless service service integration; integration; real-time real-time switch switch betweenbetween licensed licensed spectrum spectrum (5G) and(5G) and JapanJapan will broadcast will broadcast the Tokyo the Tokyo Olympics Olympics in in unlicensedunlicensed spectrum spectrum (WiFi); (WiFi); exible exible 8K in 8K2020. in 2020. In September In September 2018, 2018, China China Unicom Unicom deploymentsdeployments announcedannounced its 5G+8K its 5G+8K live broadcast live broadcast solution,solution, which which is going is going to be to used be usedin the in the SmartSmart Home Home with IoTwith IoT BeijingBeijing 2022 2022Winter Winter Olympics. Olympics. Demands Demands for for serviceservice will bring will bring higher higher resolution resolution videos. videos. 5G can5G e ectively can e ectively solve solvenetwork network deployment deployment 8K encoding8K encoding and relatedand related transmission transmission and deviceand device access access problems problems to realize to realize the IoT the IoT standardsstandards have havegradually gradually matured, matured, potential.potential. More Moreand moreand moresmart smart home home and itand is expected it is expected that 8Kthat video 8K video will will devicesdevices will deployed will deployed around around the home the home (Fig. 3).(Fig. 3). comecome into marketinto market in next in 2-3next years. 2-3 years. Video Video is is For example,For example, the home the home monitoring monitoring device device enteringentering the era the of era 8K ofalong 8K along with thewith arrival the arrival integratedintegrated with thewith home the home base basestation station of 5G.of 5G. functionfunction supports supports wireless wireless upload upload and makesand makes devicedevice placement placement and managementand management FromFrom Single-Screen Single-Screen to Multi-Screen to Multi-Screen more moreconvenient. convenient. Personal Personal devices, devices, like mobile like mobile phone,phone, allow allow users usersto view to viewand controland control smart smart TV dominatesTV dominates the traditional the traditional multimedia multimedia homehome devices devices more moreconveniently. conveniently. 5G could 5G could landscape.landscape. Mobile Mobile devices devices like smartphone like smartphone promotepromote a boom a boom in smart in smart home, home, allowallow users usersto display to display contents contents from fromtheir their and aand uniform a uniform network network architecture architecture phonephone on a biggeron a bigger TV screen. TV screen. With With allowsallows better better management management of smart of smart home home developmentsdevelopments in video in video technology, technology, network network devices.devices. accessaccess capacity capacity and processingand processing capacity capacity
27 27 SpecialSpecial Topic Topic BigBig Video Video
of terminalof terminal devices, devices, new multi-screennew multi-screen services services of 5G,of will 5G, enable will enable Director Director Mode, Mode, have haveemerged, emerged, such suchas PIP, as multi-screen PIP, multi-screen viewing viewing whichwhich allows allows users usersto dynamically to dynamically select select (four (fourconcurrent concurrent streams), streams), and nine-screenand nine-screen videovideo shooting shooting angle, angle, and Godand ModeGod Mode programprogram guide. guide. whichwhich allows allows users usersto watch to watch videos videos shot fromshot fromdi erent di erent angles angles of view of view FromFrom 2D to 2D 3D to 3D simultaneously.simultaneously. Such Suchkinds kinds of services of services will bewill given be given full play full inplay live in streaming live streaming TraditionalTraditional videos videos come come in two in dimensions.two dimensions. eventsevents such suchas electronic as electronic sports, sports, concerts concerts However,However, with thewith development the development of VR of VR and balland games. ball games. technology,technology, 3D video 3D video services services are growing, are growing, especiallyespecially 360-degree 360-degree omnidirectional omnidirectional video video and and FromFrom Non-Intelligent Non-Intelligent to Intelligent to Intelligent 120-degree120-degree wide wideangle angle 3D video. 3D video. Developments Developments in interactivein interactive operations operations have havefurther further AI technologyAI technology has improved has improved greatly greatly in recent in recent transformedtransformed the user the experience.user experience. years yearsand isand increasingly is increasingly being being incorporated incorporated into into the videothe video industry. industry. Terminal Terminal devices devices integrated integrated FromFrom One-Way One-Way to Interaction to Interaction with far- eldwith far- eld vice recognitionvice recognition have havethe ability the ability to to “listen”“listen” and, whenand, when connected connected with thewith the TraditionalTraditional video video service service is one-way is one-way backgroundbackground AI system, AI system, also havealso havethe ability the ability to to broadcastingbroadcasting (for example (for example DVB). DVB). “think”“think” and “speak”. and “speak”. Terminal Terminal devices, devices, which which used used InteractivityInteractivity emerged emerged in the in era the of era IPTV/OTT of IPTV/OTT to beto operated be operated by a remoteby a remote control, control, now havenow have but itbut is only it is limitedonly limited to program to program selection. selection. the abilitythe ability to communicate to communicate with users.with users. With Withthe the In theIn future, the future, the multi-screen the multi-screen mode mode and and developmentdevelopment of AI oftechnology, AI technology, multimedia multimedia integrationintegration of VR ofservices, VR services, when when devicesdevices will make will make good goodcompanions companions for children for children coupledcoupled with thewith high the bandwidthhigh bandwidth and elderlyand elderly people people at home. at home.
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Fig. 3.Fig. Solving 3. Solving home home wiring wiring problem problem to create to create a smart a smart home. home.
28 28 APR 2019APR 2019
VideoVideo and Audio and Audio Technology Technology commencedcommenced work workon a newon a codingnew coding standard standard knownknown as Versatile as Versatile Video Video Coding Coding (VVC) (VVC)in 2018. in 2018. The moveThe move to 5G to will 5G transform will transform access access It facesIt facesgreat greatdi culties di culties to compete to compete with otherwith other technologiestechnologies and services.and services. Since Since the demand the demand for for videovideo coding coding standards standards developed developed earlier. earlier. 5G technology5G technology has been has beendriven driven by new by services,new services, videovideo and audioand audio technologies technologies will also will havealso have WhileWhile the 4K the video 4K video codec codec battle battle is in fullis in full revolutionaryrevolutionary changes. changes. swing,swing, work workon new on speci cationsnew speci cations concerning concerning 8K and8K full-viewand full-view video video is underway. is underway. MPEG’s MPEG’s Encoding/DecodingEncoding/Decoding Technology Technology FVC/H.266FVC/H.266 is expected is expected to be to ready be ready in several in several years.years. The AVS The 3.0AVS standard 3.0 standard for 8K for is 8Kbeing is being Currently,Currently, H.265/HEVC H.265/HEVC is the is mainstream the mainstream formulatedformulated with thewith rst the edition rst edition to be to released be released codeccodec for 4K for video, 4K video, which which contributes contributes greatly greatly to to in 2019.in 2019. 4K service4K service development. development. However, However, HEVC HEVC licensinglicensing is complex is complex and uncertain.and uncertain. There There are are OtherOther Technologies Technologies now threenow threepatent patent pools, pools, one ofone which of which has not has not publishedpublished their theirlicense, license, and aand signi cant a signi cant number number HDR: HDR:HDR isHDR one is ofone the of most the mostimportant important of patentof patent holders holders that havethat havenot published not published their their aspectsaspects of ultra of ultraHD video, HD video, providing providing greater greater licenses.licenses. It is believed It is believed there thereis going is going to be to a be a brightnessbrightness levels levels in low-light in low-light scenes. scenes. HDR10, HDR10, huge hugecost forcost the for whole the whole industry industry chain. chain. HLG andHLG Dolbyand Dolby Vision Vision are three are threemajor major HDR HDR To avoidTo avoid above-mentioned above-mentioned risks, risks,several several standardsstandards and eachand eachhas its has own its supporters.own supporters. organizationsorganizations have haveproposed proposed alternative alternative TheseThese standards standards will coexist will coexist for a forlong a timelong time solutions.solutions. and terminaland terminal devices devices have tohave support to support all of them.all of them. AVS: AVSAVS: isAVS created is created in China. in China. AVS2.0 AVS2.0 is the is the WCG:WCG: The BT.2020 The BT.2020 standard standard for Wide for WideColor Color latestlatest codec codec standard standard for 4K for video. 4K video. Tests Testshave have GamutGamut (WCG) (WCG) has de ned has de ned the color the colorspace space for for shownshown that AVS2.0that AVS2.0 has advantages has advantages over over ultra ultraHD TVs. HD 10-bitTVs. 10-bit color colordepth depth is designated is designated H.265/HEVCH.265/HEVC in terms in terms of encoding of encoding rate andrate and for 4Kfor and 4K 12-bitand 12-bit for 8K. for 8K. e ciency.e ciency. Many Many Chinese Chinese and overseasand overseas New-generationNew-generation video video and audioand audio transmission transmission operatorsoperators have haveincluded included support support for AVS2.0 for AVS2.0 in in technologies:technologies: New technologiesNew technologies and servicesand services their theirbid speci cations. bid speci cations. in 5Gin era 5G put era higher put higher requirements requirements on on AV1: TheAV1: Alliance The Alliance for Open for Open Media Media (AOMedia) (AOMedia) traditionaltraditional transmission transmission technologies. technologies. is backedis backed by leading by leading members members like Google. like Google. It It MPEG’sMPEG’s Common Common Media Media Application Application Format Format releasedreleased the AV1 the royalty-freeAV1 royalty-free video video format format in in (CMAF)(CMAF) aims aimsat unifying at unifying two leadingtwo leading MarchMarch 2018. 2018. The technical The technical disadvantage disadvantage of streamingstreaming protocols protocols (HLS and(HLS MPEG-DASH)and MPEG-DASH) AV1 isof its AV1 optimization is its optimization algorithm. algorithm. As a and addingand adding support support for new for servicesnew services like VR. like VR. consequenceAs a result of ofavoiding avoiding patent patent issues, issues, AV1 In theIn future, the future, transmission transmission technologies technologies such such encodingAV1 encodingis very low is whenvery slow compared when comparedwith as QUICas QUICand HTTP/2and HTTP/2 will be will introduced be introduced to to H.265/HEVC.with H.265/HEVC. furtherfurther reduce reduce the latency. the latency. XVC: TheXVC: Swedish The Swedish company company Divideon Divideon has has developeddeveloped XVC codecXVC codec based based on MPEG/VCEG on MPEG/VCEG SummarySummary technology.technology. The codec The codec is available is available under under a a singlesingle license license approach. approach. The latest The latest version version of of 5G will5G have will havea drastic a drastic impact impact on the on the XVC (2.0)XVC was(2.0) releasedwas released in July in 2018.July 2018. XVC isXVC is fast-growingfast-growing multimedia multimedia video video industry. industry. ZTE will ZTE will said tosaid outperform to outperform HEVC HEVC by around by around 20% and20% and keep keepa close a closeeye on eye the on latest the latest technology technology trends, trends, AV1 byAV1 around by around 10%. 10%.It still It take still atakes long a time long time speci cationsspeci cations and services,and services, explore explore new marketnew market for thisfor codec this codec to gain to industry-widegain industry-wide recognition. recognition. opportunities,opportunities, and helpand operatorshelp operators create create more more VVC: TheVVC: Joint The JointVideo Video Experts Experts Team Team (JVET) (JVET) valuevalue in the in new the era.new era.
29 29 SpecialSpecial Topic Topic BigBig Video Video
PremiumPremium Video Video Solution Solution toto Meet Meet User User Expectations Expectations for for VideoVideo Streaming Streaming Services Services
owadaysowadays more moreand moreand moreoperators operators and coreand componentscore components such suchas O&M as O&Mmodule module and and are realizingare realizing that videothat video is not is just not a just a STBs. STBs.On top On of top the of basic the basicvideo video services, services, ZTE ZTE value-addedvalue-added service service on top on of top of providesprovides an AI inabstraction addition an layer AI abstractionwhich layer traditionaltraditional telco telcoservices services but also but also encapsulateswhich encapsulates various AI technologies various AI technologies such as such NfundamentalNfundamental to future to future strategy, strategy, especially especially in the in the objectas or object face recognition,or face recognition, deep learning deep learning (DL), comingcoming 5G era. 5G 5G era. cellular 5G cellular will enable will enable and natural(DL), and language natural processinglanguage processing (NLP), and (NLP), and signi cantlysigni cantly greater greater capacity capacity and lowerand lower latency, latency, helpshelps operators operators di erentiate di erentiate their theirvideo video services, services, and optimumand optimum support support for UHD for UHDstreaming streaming video video improveimprove their theircustomer customer loyalty loyalty and discoverand discover
Lu WeiLu Wei embeddedembedded with advancedwith advanced applications applications and and more moreopportunities opportunities for their for theirrevenue revenue growth. growth. Chief MultimediaChief Multimedia servicesservices including including AR, VR, AR, education, VR, education, and variousand various ProductProduct Strategy Strategy & & InnovationInnovation O cer, O cer, ZTE ZTE IoT enabledIoT enabled applications applications and services.and services. AI PoweredAI Powered Video Video Services Services Meanwhile,Meanwhile, the video the video industry industry has bene ted has bene ted greatlygreatly from fromthe recent the recent advancements advancements in arti cia in arti cial l In today’sIn today’s connected connected universe, universe, data isdata is intelligenceintelligence (AI), and(AI), thereand thereare tremendous are tremendous importantimportant to the to movie the movie and TV and experience. TV experience. The The opportunitiesopportunities to o er to captivatingo er captivating user experiencesuser experiences ecosystemecosystem of the of video the video industry industry involves involves many many to subscribersto subscribers and newand revenuenew revenue streams streams to to partiesparties and isand expanding is expanding from fromcontent content producers, producers, contentcontent and videoand video service service providers. providers. To capture To capture aggregators,aggregators, solution solution vendors, vendors, to many to many AI AI thesethese openings, openings, ZTE has ZTE launched has launched its premium its premium capabilitycapability providers providers having having their theirown dataown data videovideo solution solution with awith platform a platform evolving evolving toward toward analyticsanalytics and learningand learning algorithms, algorithms, trained trained with with the future,the future, and helpsand helps operators operators unlock unlock new new massivemassive data. data.As part As ofpart this of convergent this convergent and and businessbusiness models models by using by usinginnovative innovative AI technologies. AI technologies. innovativeinnovative video video ecosystem, ecosystem, ZTE cooperates ZTE cooperates with industry’swith industry’s leading leading AI capability AI capability providers providers by by ZTE’s ZTE’sPremium Premium Video Video Solution Solution encapsulatingencapsulating their theircapability capability including including object object or faceor recognition,face recognition, DL, and DL, NLPand intoNLP theinto AI the AI ZTE’s ZTE’spremium premium video video solution solution is a convergent is a convergent abstractionabstraction layer, layer,in order in order to deliver to deliver new new platformplatform that allowsthat allows IPTV, IPTV,OTT, mobile,OTT, mobile, and DVBand DVB consumerconsumer experiences experiences through through innovations innovations in in videovideo content content to be to accessed, be accessed, managed, managed, operated, operated, arti cialarti cial intelligence intelligence with thewith highest the highest accuracy. accuracy. and deliveredand delivered in a uni edin a uni ed manner. manner. It helps It helps BasedBased on open on openAPIs, APIs,the AI the abstraction AI abstraction layer layer operatorsoperators provide provide rich and rich qualityand quality video video content content allowsallows operators operators to unlock to unlock many many advanced advanced such suchas 4K/8K, as 4K/8K, AR and AR VR and with VR ultimatewith ultimate experience experience featuresfeatures in addition in addition to the to traditional the traditional video video and acrossand across multiple multiple network network types types and terminals. and terminals. services.services. For example, For example, features features using using data data The premiumThe premium video video solution solution is mainly is mainly analyticsanalytics such suchas personalized as personalized UI, precise UI, precise composedcomposed of the of video the video service service platform, platform, the the recommendationrecommendation or intelligent or intelligent search search allow allow convergentconvergent content content distribution distribution network network (CDN), (CDN), operatorsoperators to re-imagine to re-imagine the TV the experience, TV experience,
30 30 APR 2019APR 2019
changechange the way the viewersway viewers connect connect with, with,discover, discover, e ectivenesse ectiveness by delivering by delivering the data-driven the data-driven and enjoyand enjoy their theirfavorite favorite TV shows TV shows and movies,and movies, capabilitiescapabilities for advertisers for advertisers using using any television any television and nallyand nally attract attract users usersand increaseand increase revenue revenue platformplatform for their for theircampaign, campaign, and introducesand introduces new new with longwith taillong marketing. tail marketing. revenuerevenue opportunities opportunities to the to operator the operator and Adand Ad Moreover,Moreover, with thewith development the development of network of network inventoryinventory owners. owners. technologytechnology and expansionand expansion of social of social platforms, platforms, short-form,short-form, UGC, UGC,mobile-friendly mobile-friendly and UHDand UHDvideo video UHD VideoUHD Video Distribution Distribution may dominatemay dominate the future the future of content, of content, and content and content and serviceand service providers providers more moreand moreand moreconsider consider With Withthe premium the premium video video solution, solution, ZTE ZTE the valuethe value of social of social as a distributionas a distribution network. network. AI AI extendsextends its video its video platform platform to network to network edges edges to to basedbased 4K UHD 4K UHDrestoration restoration of the of classic the classic movies movies optimizeoptimize UHD UHDvideo video distribution distribution and transport,and transport, will enrichwill enrich the UHD the UHDcontent content library, library, and featuresand features as theas multi-access the multi-access edge edgecomputing computing (MEC) (MEC) such suchas short-form as short-form editing editing and content and content recognition recognition platformplatform is impacting is impacting the future the future of the of telco the telco will facilitatewill facilitate from fromproduction production to delivery to delivery of the of the ecosystem.ecosystem. By providing By providing vCDN vCDN and contentand content massivemassive UGC contents,UGC contents, as well as aswell creation as creation of of processingprocessing modules modules as software-based as software-based solutions solutions short shortclips andclips trailersand trailers of sports of sports event event or or on theon MEC the platform,MEC platform, the content the content can be can rapidly be rapidly traditionaltraditional TV programming. TV programming. For example, For example, as AI as AI ingested,ingested, processed processed and deliveredand delivered at the at very the very is ableis toable analyze to analyze each eachvideo video frame frame to gure to gure out out edge edgeof the of network, the network, closer closer to the to customers. the customers. all theall imageries the imageries and mark and themmark themup with up timestamps, with timestamps, The premiumThe premium video video solution solution also adoptsalso adopts videovideo clips asclips trailers as trailers can be can automatically be automatically microservicemicroservice based based architecture architecture (MSA) (MSA) that willthat will generated.generated. Moreover, Moreover, object object and face and recognitionface recognition not onlynot facilitateonly facilitate O&M O&Mor launch or launch of new of new technologiestechnologies have havemade madeit possible it possible to automatically to automatically featuresfeatures but also but allowalso allow for expansion for expansion of video of video tag objectstag objects with additionalwith additional information, information, and canand can serviceservice capabilities capabilities to various to various vertical vertical applications applications be usedbe usedto enrich to enrich the content the content metadata, metadata, to to underunder 5G. As 5G. 5G As network 5G network architecture architecture relies relieson on generategenerate smart smart advertisement, advertisement, or to orshorten to shorten the the networknetwork slicing slicing to deal to withdeal highwith externalhigh external contentcontent reviewing reviewing process process before before sharing sharing it by it by demandsdemands and networkand network slicing slicing requires requires a scalable a scalable socialsocial networks. networks. and software-de nedand software-de ned infrastructure, infrastructure, MSA MSAwill will properlyproperly support support the responsiveness, the responsiveness, exibility, exibility, SmartSmart Advertising Advertising updatabilityupdatability and scalabilityand scalability that 5Gthat demands. 5G demands. Today,Today, hundreds hundreds of millions of millions of users of userswatch watch TV TV TV advertisingTV advertising is another is another interesting interesting topic topic programmingprogramming or online or online videos videos supported supported by by regardingregarding the use the of use AI oftechnology. AI technology. TV TV ZTE videoZTE video solutions. solutions. However, However, network, network, AI and AI and advertisingadvertising has been has beena dominant a dominant marketing marketing videovideo technologies technologies continue continue to evolve to evolve from from channelchannel across across the world the world for more for morethan than60 60 generationgeneration to generation. to generation. The 2018 The 2018World World Cup Cup years.years. Unlike Unlike traditional traditional linear linear or programmatic or programmatic featuredfeatured a range a range of emerging of emerging video video TV, smartTV, smart advertising advertising using using AI such AI suchas as technologies,technologies, and theand Winter the Winter Olympics Olympics in in addressableaddressable technology technology can completely can completely PyeongChangPyeongChang also providedalso provided many many innovations innovations eliminateeliminate wasted wasted reach, reach, when when advertisements advertisements includingincluding some some events events covered covered already already in 8K. in 8K. are viewedare viewed by viewers by viewers who aren’twho aren’t part ofpart the of the AimingAiming to be to the be operator’s the operator’s best partnerbest partner in the in the targettarget market. market. This precisionThis precision helps helps the operator the operator videovideo industry, industry, ZTE accelerates ZTE accelerates the transition the transition to to targettarget its audience its audience whatever whatever they arethey watching, are watching, pervasivepervasive next-generation next-generation video video by connecting by connecting closescloses the loop the onloop true on marketingtrue marketing outcomes outcomes peoplepeople and mediaand media across across any device any device with itswith its and deliversand delivers improved improved audience audience understanding. understanding. premiumpremium video video platform, platform, and continuouslyand continuously TechnologyTechnology is fundamentally is fundamentally changing changing the way the way removesremoves the barriers the barriers of accessibility of accessibility and and brandsbrands connect connect with audienceswith audiences through through watchingwatching experience experience with industry’swith industry’s leading leading television,television, helps helps to maximize to maximize advertising advertising technologies.technologies.
31 31 SpecialSpecial Topic Topic BigBig Video Video
CloudTVCloudTV Brings Brings a a New New ExperienceExperience for for STB STB DeploymentDeployment and and Operations Operations
s big svideo big video develops develops more moreand and dominantdominant for a forlong a periodlong period of time of becausetime because the the more moremature, mature, users usershave haveplaced placed advantageadvantage of 8K ofresolution 8K resolution is not is obvious not obvious in a in a higherhigher requirements requirements on video on video homehome scene. scene. However, However, the growth the growth of future of future experience.experience. They Theyhope hopeto enjoy to enjoy a a servicesservices such suchas Big as Video Big Video 3.0S, 3.0S,complex complex AbetterAbetter UI experience UI experience through through big video, big video, enjoy enjoy services,services, and largeand largegames games will pose will poseever higherever higher richerricher value-added value-added services, services, and enrichand enrich their their requirementsrequirements for STB for hardware, STB hardware, mainly mainly in terms in terms daily dailylives. lives.Also, Also,with fastwith xed fast xedbroadband broadband of enhancedof enhanced CPU/GPU CPU/GPU capability capability and expandedand expanded connection,connection, ber-to-the-home, ber-to-the-home, 4G prevalence, 4G prevalence, RAM/ ashRAM/ ash space. space. Pang PangHongyi Hongyi and theand arrival the arrival of 5G, of the 5G, big the video big video service service will will CombiningCombining the development the development trend trend of big of big ManagerManager of vSTB of vSTB usherusher in a periodin a period of rapid of rapiddevelopment development and and videovideo and STBand hardware, STB hardware, ZTE is ZTE the is rst the to rst to ProjectProject at ZTE at ZTE widespreadwidespread applications. applications. Big video Big video has become has become introduceintroduce its CloudTV its CloudTV solution solution (Fig. 1)(Fig. in the1) in the a strategica strategic basic basicbusiness business for telecom for telecom operators. operators. industry,industry, which which can help can operatorshelp operators solve solvethe the However,However, in the in promotion the promotion of the of big the video big video di cultiesdi culties of business of business operation operation and and service,service, operators operators are increasingly are increasingly feeling feeling that that development.development. The core The ideacore ofidea ZTE of CloudTV ZTE CloudTV set-topset-top box (STB) box (STB)hardware hardware capabilities capabilities have have productproduct planning planning is to retainis to retain the STB the core STB core becomebecome the bottleneck the bottleneck of service of service development. development. decodingdecoding capability capability and peripheraland peripheral interface interface Due toDue the to limitation the limitation of STB of hardware, STB hardware, some some capabilities.capabilities. The big The video big video UI, services, UI, services, and and servicesservices cannot cannot be deployed be deployed on the on existing the existing gamesgames are processed are processed in the in cloud, the cloud, while while STB STB network.network. User experienceUser experience is inconsistent is inconsistent and theand the simplysimply provides provides the presentation the presentation function. function. cost ofcost replacing of replacing STB is STB too is high. too high.There There are are manymany STB vendors STB vendors on the on network, the network, and thereand there CustomerCustomer Bene ts Bene ts are tooare many too many models. models. This resultsThis results in a particularly in a particularly long periodlong period of service of service adaptation adaptation and activation.and activation. In additionIn addition to lowering to lowering the requirements the requirements for for STB hardwareSTB hardware capabilities capabilities include include resolution resolution STB capabilities,STB capabilities, the CloudTV the CloudTV solution solution shields shields supportsupport and serviceand service support. support. The video The video service service STB vendorsSTB vendors and modelsand models to deliver to deliver a consistent a consistent has enteredhas entered the 4K the era. 4K 4K era. resolution 4K resolution will remain will remain serviceservice experience. experience. This helpsThis helps operators operators solve solve
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Sticky VASsSticky VASs Basic VASsBasic VASs Big VideoBig 3.0SVideo 3.0S InteractiveInteractive education, education, cloud VR cloud VR and gamingand gaming CDN CDN UI UI and cloudand gaming cloud gaming
Fig. 1. ZTE’sFig. 1. CloudTV ZTE’s CloudTV solution.solution. CloudTVCloudTV platform platform (service (service adaptation adaptation & processing) & processing)
MediaMedia stream stream
MediaMedia stream stream STB (decoding)STB (decoding)
the painthe pointspain points in their in theirservice service development development manageablemanageable and controllable.and controllable. The STB The STB and reduceand reduce Opex. Opex. The CloudTV The CloudTV solution solution o ers o ers securitysecurity solution solution can be can fast be deployed. fast deployed. the followingthe following bene ts: bene ts: NumerousNumerous services: services: As services As services are deployed are deployed Fast adaptation:Fast adaptation: The new The servicenew service or new or UInew UI in thein cloud, the cloud, there thereis large is largespace space for business for business deploymentdeployment only needsonly needs to be to connected be connected to to development.development. the capabilitythe capability platform platform in the in cloud the cloud once onceand and GoodGood experience: experience: STB carries STB carries light lightload, load, does doesnot need not needto adapt to adapt to various to various types types of of allowingallowing for smooth for smooth operation, operation, better better user user STBs STBson the on existing the existing networks. networks. This enablesThis enables experience,experience, and lowerand lower latency. latency. STB toSTB truly to trulyimplement implement hardware hardware and and Long Longlifecycle: lifecycle: Since Since its 4K its decoding 4K decoding ability ability softwaresoftware decoupling. decoupling. remainsremains unchanged, unchanged, STB does STB doesnot need not needto be to be Fast development:Fast development: The uni ed The uni ed service service and UIand UI updated.updated. STB has STB a has long a lifecycle.long lifecycle. developmentdevelopment environment environment reduces reduces software software developmentdevelopment and testingand testing complexity, complexity, thus thus MatureMature Conditions Conditions for Deployment for Deployment resultingresulting in a shortenedin a shortened development development cycle cycle for STBfor applications. STB applications. Technically,Technically, virtual virtual devices devices and cloudand cloud services services Fast upgrade:Fast upgrade: The upgrade The upgrade is completed is completed in in have havebecome become a trend a trend in the in industry, the industry, and theand the the cloudthe cloud and takesand takese ect e ect in real in time real time virtualizationvirtualization technology technology has matured has matured for for withoutwithout waiting waiting for existing for existing STBs STBsto be to be commercialization.commercialization. From Fromthe network the network upgraded.upgraded. There There is also is noalso need no needto consider to consider perspective,perspective, optical optical access access has become has become the the whetherwhether the software the software versions versions of old of and old newand new mainstream,mainstream, and homeand home broadband broadband has entered has entered STBs STBsare compatible. are compatible. All the All STBs the STBscan be can be the 100-megabitthe 100-megabit era, meeting era, meeting the demand the demand for for upgradedupgraded overnight. overnight. networknetwork bandwidth bandwidth and qualityand quality of CloudTV of CloudTV Less maintenance:Less maintenance: Services Services are processed are processed in in products.products. From Fromthe architecture the architecture perspective, perspective, the cloud,the cloud, while while STB carries STB carries only aonly light a lightload. load. with thewith advent the advent of 5G, of CO 5G, and CO AOand AO This reducesThis reduces failure failure rate andrate Opex.and Opex. re-architecturere-architecture signi cantly signi cantly reduces reduces network network High Highsecurity: security: Third-party Third-party APKs APKsare are latency.latency. The move The move of edge of edgecomputing computing resources resources
33 33 Special Topic Big Video
into end users lays a foundation for CloudTV breakthroughs. They have gained rich deployment. In summary, ZTE believes that the experience in low latency, image quality conditions have matured for CloudTV enhancement, network adaptation, multi-screen deployment. overlay, graphics device call, and e cient coding. The continuous breakthroughs of these Technical Features key technologies have laid a solid foundation for large-scale commercial use of CloudTV products. ZTE’s CloudTV products based on As technologies advance, products will continue virtualization technology enable cloud services. to evolve. With the maturity of the ecological Resources are exibly allocated based on user chain, cloud VR, cloud games, cloud education, activity. The CloudTV products have the cloud video, and AI interaction will become following technical features: basic services of CloudTV products. “Technology Standard interfaces: A big video system has leadership, cost leadership, and product many network elements (NEs). CloudTV leadership” has always been the core concept of products use standard interfaces to connect ZTE Cloud TV team. external NEs such as EPG and CDN. Its ZTE’s CloudTV products are being trialed for element management system (EMS) does not cloud services by Fujian Telecom, with the goal need to be changed. of allowing new and old users to enjoy big Flexible deployment: CloudTV products can video 3.0s services without changing their STBs. be deployed at the CR, BRAS or OLT side Moreover, ZTE has cooperated with Hunan according to service and network conditions. Telecom to jointly build a universal CloudTV Fast deployment: CloudTV products can be capability platform, and has successfully run the deployed with a cloud resource pool or CloudTV trial with Anhui Telecom. The CloudTV purchased general-purpose servers. As the products are highly recognized by operators and products adopt the NAT mechanism and are expected to be fully commercialized in 2019. need only one public network address, they ZTE’s CloudTV products transform the are more convenient to deploy. traditional experience in STB operations, Strong adaptability: CloudTV products providing a new direction for the deployment of support multiple user access modes including big video services. With the arrival of 5G, the bridging, routing and NAT. They can be CloudTV products will certainly become basic widely deployed and are adaptable to network elements that play an increasingly di erent networks. important role in the 5G xed-mobile Secure network platform: The CloudTV convergence (FMC) and the development of solution is designed to run carrier-class 5G big video. 5G will make networks accessible applications, with its software and hardware everywhere and make service ubiquitous architecture incorporating security policies possible. Meeting the technology trend and mechanisms necessary for smooth towards mobile edge computing (MEC), system operations. The capability nodes of ZTE’s CloudTV products will have a strong CloudTV products use the NAT mechanism to vitality not only to bring users a more improve security and reliability. extreme sensory experience but also to help users stick to operators, increase ARPU, In the product development process, ZTE and bring about growth in both pro ts and CloudTV team continues to make technological user base.
34 APR 2019
ZTE Big Video 3.0S Boosting Video Service Development
fter going through the voice era “New Experience” with a focus on one-second and the data era, the improvements means a comprehensively communications industry is improved user experience. “New Platform” entering the video era. Video is the means a new-generation video platform with Aprimary carrier for information creation, spread uni ed EPG and iCDN as its core. “New and consumption in the ICT industry. Statistics Operation” means smart operation and show that video accounts for 70% of total maintenance (O&M), which can greatly improve network tra c. Higher quality video experience, the pro tability of the video service. smarter video interaction, and more diversi ed Cheng Shenliang video application scenarios are key elements in New Experience Chief Engineer of Multimedia Video a strategic upgrade of the video industry. Video, Solutions at ZTE especially HD/4K, will become a major service To make IPTV a signi cant attraction for users, carried by networks. The number of households enabling high-quality user experience is a worldwide which pay for digital video service prerequisite. ZTE Big Video 3.0S solution is user will reach over 1 billion mark, which means experience-centric. It proposes the concepts of huge market potential of video. “splendid, special, smart, and speed”, which Many operators have upgraded video from a precisely de ne the criteria for user experience traditional VAS to a basic pillar of their strategy. assessments in the video 3.0 era. Its ultimate Video service development has gradually shifted purpose is to get users engaged at the very from increasing user base to increasing APRU beginning and o er them personalized with good user experience and precision guidance and natural interaction experience. marketing. To help operators address challenges in the new era, ZTE proposes the brand new Big Splendid Experience Video 3.0S solution (Fig. 1), aiming to achieve a “New Experience, New Platform, and New Users will have a immersive viewing Operation”. Through a smooth upgrade of experience the moment the TV is turned on. The operators’ existing IPTV platforms, this solution interface always has some kind of streaming can help operators realize their two strategic element. When users browse the program guide, goals－network reconstruction and operation channels will run in the background. When they reconstruction. enter the live TV menu, channels in the preview
35 SpecialSpecial Topic Topic BigBig Video Video
Big VideoBig Video 3.0S 3.0S
1 1 2 2 3 3 New New New New New New experienceexperience platformplatform operationoperation
Fig. 1. ZTEFig. 1.Big ZTE Video Big Video 3.0S solution.3.0S solution. SplendidSplendid Special Special Smart Smart experienceexperienceinterfaceinterface Uni edUni ed EPG EPG maintenancemaintenance
Smart Smart Speedy Speedy Smart Smart interactioninteractionresponseresponse iCDN iCDN operationoperation
PIP windowsPIP windows will be will displayed be displayed simultaneously. simultaneously. contentscontents with di erentwith di erent tags willtags be will intelligently be intelligently The PIPThe preview PIP preview is changed is changed in real in time real astime the as the recommended.recommended. Based Based on the on users’ the users’ previous previous channelchannel is switched. is switched. When When users usersopen openthe VOD the VOD watchingwatching habits, habits, contents contents can be can matched be matched contentcontent pages, pages, instead instead of dull of introduction dull introduction texts, texts, preciselyprecisely with thewith user the preferences.user preferences. they canthey view can viewtrailers trailers that arethat automatically are automatically NavigationNavigation is easy. is easy.With Withroller-type roller-type cross cross loadedloaded and played.and played. searching,searching, users userscan nd can interesting nd interesting contents contents in in Big VideoBig Video 3.0S understands3.0S understands users usersbetter better with with variousvarious aspects aspects e ectively e ectively and rapidly.and rapidly. The The its bigits data-based big data-based analysis. analysis. Through Through CDN frameCDN frame navigationnavigation drawer drawer layout layout allows allows users usersuser touser to extractionextraction and smartand smart analysis, analysis, it enables it enables fast fast focus focuson the on main the maincontent. content. updateupdate of short of shortvideo video posters posters and and To ful llTo ful lldi erent di erent requirements requirements of family of family replacementsreplacements of default of default posters posters of movies of movies in the in the members,members, user interfacesuser interfaces customized customized for for viewingviewing history, history, allowing allowing users usersto get to a getcontent a content di erentdi erent roles rolesare available. are available. For example, For example, the the previewpreview directly. directly. user interfaceuser interface for children for children has a has child-friendly a child-friendly cartooncartoon look andlook presentsand presents videos videos appropriate appropriate SpecialSpecial Interface Interface for them;for them; the user the interfaceuser interface for the for elderly the elderly has a has a large largefont size.font size. Big VideoBig Video 3.0S has3.0S a has brand a brand new interfacenew interface that that o erso ers great greatvisual visual e ects. e ects. The EPG The interfaceEPG interface with with SmartSmart Interaction Interaction a waterfall-stylea waterfall-style design design reduces reduces interface interface complexitycomplexity and savesand saves space, space, making making browsing browsing VoiceVoice control control is becoming is becoming a new a habitnew habitfor for easiereasier for users. for users. Users Users can browse can browse each eachmodule module users.users. Big Video Big Video 3.0S o ers3.0S o ers powerful powerful voice voice (e.g. latest(e.g. latest recommendations, recommendations, movies movies and TV and TV controlcontrol capabilities, capabilities, allowing allowing users usersto change to change series)series) in one in page,one page, and eachand eachmodule module is is channels,channels, search search for contents for contents and performand perform composedcomposed of system of system recommendations, recommendations, hot hot operationsoperations on VOD on VODprograms programs through through intuitive intuitive columns,columns, hot programs, hot programs, and recommendedand recommended voice voicecommands. commands. stars. stars.Since Since multi-dimensional multi-dimensional contents contents are are With Withthe CDN the frameCDN frame extraction extraction technology, technology, displayed,displayed, users userscan easily can easily nd their nd theirpreferred preferred whenwhen a video a video is released, is released, images images with with programs.programs. speci edspeci ed resolution resolution will be will extracted be extracted at an at an WhenWhen users usersare watching are watching programs, programs, relevant relevant intervalinterval of several of several seconds seconds based based on on
36 36 APR 2019APR 2019
the framethe frame extraction extraction service service con guration. con guration. operators’operators’ expenditure expenditure and improveand improve operators’ operators’ WhenWhen a user a wantsuser wants to play to theplay preview, the preview, a a capabilitycapability in providing in providing uni ed uni ed services. services. requestrequest for thumbnail for thumbnail pictures pictures will be will sent be tosent to Meanwhile,Meanwhile, it uses it technologiesuses technologies like smart like smart the framethe frame extraction extraction server. server. Preview Preview scheduling,scheduling, M-ABR, M-ABR, JITP andJITP JITTand toJITT to thumbnailsthumbnails can be can displayed be displayed when when the the greatlygreatly reduce reduce network network bearing bearing and contentand content progressprogress bar is bar hovered is hovered over. over.This givesThis givesusers users storagestorage costs. costs. In 2018, In 2018, ZTE launched ZTE launched the the a visuala visual way toway browse to browse content content of the of video. the video. VS3000HVS3000H series series and VS3000S and VS3000S series series CDN devicesCDN devices MarkersMarkers can be can added be added on the on progress the progress bar to bar to with thewith maximum the maximum throughput throughput for a forsingle a single indicateindicate the locations the locations of interesting of interesting contents contents in in devicedevice reaching reaching 60 Gbps 60 Gbpsand 90and Gbps 90 Gbps a video.a video. respectively.respectively. In 2019, In 2019, a single a single CDN deviceCDN device is is goinggoing to achieve to achieve a throughput a throughput of 200 of Gbps, 200 Gbps, SpeedySpeedy Response Response providingproviding powerful powerful support support for scaled for scaled deploymentsdeployments of 4K ofand 4K 8Kand services. 8K services. Big VideoBig Video 3.0S creates3.0S creates a “one a minute“one minute faster” faster” user experienceuser experience with speedywith speedy response response and zeroand zero New NewOperation Operation latency,latency, di erentiating di erentiating itself itselffrom frominternet internet videos videos and improvingand improving the user the stickiness.user stickiness. ZTE VinsightZTE Vinsight smart smart maintenance maintenance platform platform For liveFor channels, live channels, the PIP the swapping PIP swapping time istime is basedbased on video on video quality quality evaluation evaluation system system reducedreduced from from1-2 seconds 1-2 seconds to less to than less than0.5 0.5 (V-QoE)(V-QoE) can timely can timely detect detect and diagnoseand diagnose video video second.second. With Withthe cache the cache technology, technology, the EPG the EPG serviceservice problems. problems. Based Based on its on big its data big data posterposter loading loading time istime reduced is reduced from frommore morethan than analyticsanalytics capability, capability, it allows it allows operators operators to utilize to utilize 1 second1 second to less to than less than0.5 second. 0.5 second. 4K videos 4K videos can can variousvarious marketing marketing methods methods (e.g. personalized(e.g. personalized be playedbe played within within 1 second. 1 second. display,display, desktop desktop layout, layout, in-depth in-depth operation operation of contents,of contents, smart smart advertising, advertising, smart smart New PlatformNew Platform recommendation,recommendation, smart smart search) search) and and re nedre ned marketing marketing strategies strategies to gain to moregain more ZTE BigZTE Video Big Video 3.0S helps3.0S helps operators operators build builda a marketmarket share. share. In December In December 2017, 2017, brandbrand new videonew video service service platform, platform, which which also also ZTE launchedZTE launched a pre-commercial a pre-commercial trial oftrial Big of Big helpshelps create create a new a ecosystem.new ecosystem. With Withuni ed uni ed EPG EPG VideoVideo 3.0S on3.0S the on existing the existing network network of China of China and serviceand service management management platform, platform, it completely it completely TelecomTelecom Fujian Fujian Branch, Branch, demonstrating demonstrating that ZTEthat solvessolves the multi-vendor the multi-vendor CDN interconnectionCDN interconnection Big VideoZTE Big3.0S Video 3.0S is capable of full problem.problem. Content Content interconnection, interconnection, capability capability is capablecommercial of full commercialuse. On October use. On30, 2018, scheduling,scheduling, service service development, development, and terminaland terminal Octoberat a 30, smart 2018, TV at press a smart conference TV press held in managementmanagement will be will uni ed be uni ed to greatly to greatly improve improve conferenceAnyang, held Henan in Anyang, Province, Henan China Province, Unicom O&M O&Me ciency. e ciency. End-to-end End-to-end security security is realized is realized ChinaHenan Unicom Branch, Henan China Branch, Broadcasting China Network throughthrough four aspects:four aspects: security security O&M, O&M, WAF WAF Broadcasting(Henan Branch),Network and (Henan ZTE Branch),announced and ZTE rewall, rewall, live broadcast live broadcast anti-tampering, anti-tampering, and and announcedthat the that new the generation new generation IPTV video IPTV video contentcontent anti-tampering. anti-tampering. A EPG A editingEPG editing tool istool is platformplatform Big Video Big Video 3.0S has3.0S been has beenput into put into also providedalso provided for fast for and fast convenientand convenient page page commercialcommercial use. use. editingediting to ensure to ensure the timeliness the timeliness of EPG of EPG Big VideoBig Video 1.0 solves 1.0 solves the basic the basicvideo video problems, problems, information.information. whichwhich helps helps create create the IPTV the service.IPTV service. Big Video Big Video ZTE BigZTE Video Big Video iCDN iCDNsolution solution truly trulyintegrates integrates 2.0 further2.0 further improves improves the service. the service. Big Video Big Video 3.0S 3.0S IPTV, IPTV,OTT andOTT cacheand cache services services in one in CDNone CDN that makesthat makes technology technology upgrades upgrades to improve to improve the the platform,platform, and withand thewith added the added support support for for user experienceuser experience will improve will improve APRU, APRU, increase increase interconnectioninterconnection with third-partywith third-party CDNs CDNs and and customercustomer retention, retention, and addand newadd impetusnew impetus to to capabilitycapability leasing, leasing, it can it signi cantly can signi cantly reduce reduce the industrythe industry growth. growth.
37 37 SuccessSuccess Story Story
TelkomTelkom and and ZTE ZTE Develop Develop Win-WinWin-Win Cooperation Cooperation inin Deploying Deploying IPTV/OTT IPTV/OTT STB STB inin Indonesia Indonesia
elkomelkom is the is largest the largest xed-line xed-line continuallycontinually rolled rolled out latest out latest product product solutions solutions operatoroperator in Indonesia, in Indonesia, with with rangingranging from fromscreen screen management management and and approximatelyapproximately 5 million 5 million xed-line xed-line advertisingadvertising services services to the to big the video big video 3.0 smart 3.0 smart subscribers,subscribers, accounting accounting for about for about operationsoperations platform platform that willthat be will commercially be commercially T90% Tof90% the of country’s the country’s market market share. share. Since Since 2010, 2010, used usedand toand the to new-generation the new-generation INK6 INK6template. template. TelkomTelkom has been has beenworking working with ZTEwith on ZTE an on IPTV an IPTV The horizontalThe horizontal and verticaland vertical scope scope of the of TV the TV project.project. Through Through years yearsof sincere of sincere cooperation, cooperation, industryindustry chain chain is relatively is relatively wide, wide, and onlyand only TelkomTelkom has attracted has attracted more morethan than2 million 2 million IPTV IPTV positivepositive integration integration can be can a benignbe a benign Yang YangBuan Buan users,users, and theand IPTV the projectIPTV project has become has become one ofone of development.development. In the In IPTV/OTT the IPTV/OTT set-top set-top box (STB) box (STB) ManagerManager of Multimedia of Multimedia ZTE’s ZTE’slargest largest overseas overseas sites. sites. project,project, Telkom Telkom and ZTEand worked ZTE worked closely closely to build to build DigitalDigital Home HomeProduct Product line line at ZTEat ZTE the IPTVthe ecosystemIPTV ecosystem including including the headend, the headend, New NewProducts Products and Solutionsand Solutions to Enhance to Enhance DRM, DRM,third-party third-party value-added value-added services, services, and and CompetitivenessCompetitiveness multi-ecologicalmulti-ecological terminal terminal operating operating system. system. The The ecosystemecosystem helped helped Telkom Telkom introduce introduce multiple multiple TelkomTelkom chose chose ZTE as ZTE its ascooperative its cooperative partner partner popularpopular Chinese Chinese TV channels TV channels and matureand mature game game becausebecause ZTE could ZTE could continually continually o er o er platforms,platforms, hence hence enhancing enhancing their theirbrand brand cutting-edgecutting-edge technologies technologies and solutions.and solutions. Early Early competitiveness.competitiveness. in 2014,in 2014, ZTE deployed ZTE deployed a converged a converged IPTV/OTT IPTV/OTT TelkomTelkom has adopted has adopted the latest the latest STB models STB models platformplatform solution solution for Telkom. for Telkom. To improve To improve user user mademade by ZTE. by SinceZTE. Since 2017, 2017, ZTE has ZTE supplied has supplied viewingviewing experience, experience, Telkom Telkom adopted adopted special special 4Kp604Kp60 STBs STBsthat arethat characterized are characterized by high by high functionsfunctions supplied supplied by ZTE by such ZTE suchas low as bit low rates bit rates securitysecurity and superiorand superior performance, performance, ful lling ful lling and highand de nition,high de nition, and alsoand usedalso usedDASH-based DASH-based Telkom’sTelkom’s needs needs for developing for developing new services.new services. Multi-DRMMulti-DRM for video for video delivery. delivery. Moreover, Moreover, ZTE ZTE ZTE’s ZTE’sAndroid Android TV STBs TV STBshave havealso beenalso beenused usedto to
38 38 APR 2019APR 2019
improveimprove Telkom’s Telkom’s brand brand competitiveness. competitiveness. To buildTo builda mature a mature business business incubation incubation mechanism,mechanism, Telkom Telkom and ZTEand co-founded ZTE co-founded a a Joint JointInnovation Innovation Center Center (JIC) in(JIC) 2015. in 2015. Since Since High-levelHigh-level leaders leaders then, then,the two the sidestwo sideshave havediscussed discussed and and from Telkomfrom Telkom formulatedformulated multiple multiple topics topics each eachyear, year,and and GroupGroup visit ZTE visit booth. ZTE booth. implementedimplemented veri cation veri cation and closure.and closure. So far, So far, severalseveral JIC innovation JIC innovation projects projects have havebeen been completed.completed. In the In Digital the Digital Experience Experience Center Center built builtby Telkom by Telkom in 2019, in 2019, a number a number of ZTE of ZTE productproduct solutions solutions have havebeen beendeployed. deployed. CustomersCustomers are regularly are regularly invited invited to visit to ZTEvisit ZTE boothbooth and experienceand experience new services.new services. ZTE has ZTE has been beencommitted committed to providing to providing the best the best solutionssolutions for mainstream for mainstream operators operators worldwide. worldwide.
ActiveActive Response Response to Improve to Improve User UserSatisfaction Satisfaction
To satisfyTo satisfy the user the needs,user needs, Telkom Telkom has to has to recognizedrecognized by high-level by high-level leaders leaders from fromTelkom. Telkom. customizecustomize its IPTV/OTT its IPTV/OTT STB system STB system and and terminalsterminals such suchas tailor-made as tailor-made EPG templates.EPG templates. TimelyTimely Delivery Delivery to Ensure to Ensure Service Service Continuity Continuity AssistedAssisted by ZTE, by TelkomZTE, Telkom carries carries out numerous out numerous customcustom development development programs programs every every year. year.For For TelkomTelkom needs needs to purchase to purchase IPTV/OTT IPTV/OTT STB STB somesome of the of more the morecustomized customized needs, needs, Telkom Telkom terminalsterminals regularly regularly for sustainable for sustainable development. development. arrangesarranges expert expert on-site on-site communication communication and and ZTE isZTE required is required to comply to comply with Indonesianwith Indonesian implementsimplements tests testson-site on-site if necessary. if necessary. Especially Especially nationalnational regulations regulations and implementand implement localized localized after afterthe commercial the commercial use of use Android of Android STBs, STBs,user user productionproduction of STBs. of STBs.Every Every step fromstep frommarket market demandsdemands grow growrapidly. rapidly. Telkom Telkom has built has builtan an accessaccess to import, to import, production, production, and delivery and delivery AppStoreAppStore that introducesthat introduces three threemainstream mainstream OTT OTT requiresrequires precise precise control control to ensure to ensure terminal terminal contentcontent providers providers (iFlix, (iFlix,Catchplay, Catchplay, HooQ) HooQ) and and supply.supply. Because Because Indonesia Indonesia is a multi-regional, is a multi-regional, severalseveral APP providersAPP providers at a time.at a time.With Withthe help the ofhelp of multi-islandmulti-island country country with awith complex a complex geographical geographical ZTE, TelkomZTE, Telkom has completed has completed customization customization and and environment,environment, it poses it poses a higher a higher challenge challenge to to commercializationcommercialization within within a short a shortperiod period of time. of time. local locallogistics logistics and after-salesand after-sales services services ranging ranging This hasThis greatly has greatly enhanced enhanced the ecological the ecological from fromtransportation transportation to delivery to delivery and acceptance.and acceptance. dominancedominance and integrationand integration capabilities capabilities of of In theIn case the ofcase a sharpof a sharp depreciation depreciation of the of the TelkomTelkom in the in regional the regional market. market. Moreover, Moreover, Telkom Telkom IndonesianIndonesian rupiah rupiah exchange exchange rate inrate 2018, in 2018, ZTE ZTE and ZTEand hold ZTE regularhold regular meetings, meetings, collect collect user user kept stablekept stable product product supply supply to Telkom, to Telkom, ensuring ensuring requestsrequests and feedbackand feedback questions, questions, and giveand give that usersthat usersare uninterrupted are uninterrupted in IPTV in services.IPTV services. solutionssolutions in a timelyin a timely manner. manner. SinceSince 2016, 2016, Telkom Telkom has cooperated has cooperated with ZTEwith ZTE TelkomTelkom and ZTEand will ZTE continue will continue to adhere to adhere in implementingin implementing interoperability interoperability tests testsfor the for the to theto concept the concept of sincere of sincere cooperation cooperation and and IPTV/OTTIPTV/OTT STB platform. STB platform. From Fromthe formulation the formulation of of work worktogether together for a forwin-win a win-win future. future. Telkom Telkom standardstandard speci cations speci cations to the to nal the implementation nal implementation will continuewill continue to roll to out roll new out productsnew products and and of commercialof commercial use, theyuse, havethey haveinvested invested a lot aof lot of servicesservices to meet to meetuser needs,user needs, enhance enhance manpowermanpower to address to address the issue the issueof openness. of openness. The The competitiveness,competitiveness, and strengthenand strengthen its market its market open openIPTV/OTT IPTV/OTT STB platform STB platform has been has beenhighly highly position.position.
39 39 PressPress Clipping Clipping
HowHow AI AI Can Can Transform Transform VideoVideo O erings O erings into into Big Big Video Video
Source:Source: Disruptive.Asia Disruptive.Asia By Weijun By Weijun Lee Lee
o accuratelyo accurately de ne de ne the emerging the emerging solve solveproblems problems that arethat hard are hardto de ne to de ne or or statusstatus and trendsand trends of the of the enumerateenumerate by explicit by explicit rules, rules,for example, for example, natural natural convergentconvergent video video landscape, landscape, ZTE ZTE languagelanguage understanding. understanding. They Theycan also can also and otherand other players players have haveproposed proposed autonomouslyautonomously learn learnfrom fromthe massive the massive big data big data theT concepttheT concept of big of video big video that coversthat covers four four sets andsets improveand improve their theiraccuracy accuracy over time.over time. aspects:aspects: big content, big content, big network, big network, big data, big data,and and ML andML DLand require DL require massive massive computing computing power power big ecosystem.big ecosystem. that wasthat infeasiblewas infeasible until theuntil commercial the commercial The bigThe video big video industry industry has bene ted has bene ted greatly greatly deploymentdeployment of cloud of cloud computing computing systems. systems. In In from fromthe recent the recent advancements advancements in arti cial in arti cial recentrecent years, years, ML/DL ML/DL are able are toable recognize to recognize and and intelligenceintelligence (AI), especially(AI), especially machine machine learning learning understandunderstand objects, objects, faces, faces, voices, voices, and and (ML) and(ML) deepand deeplearning learning (DL), (DL),which which is a is a conversationsconversations with 95%+with 95%+ accuracy, accuracy, equivalent equivalent to to specializedspecialized and powerfuland powerful version version of ML of with ML with humanhuman classi cation classi cation errors. errors. This isThis an isenabler an enabler to to manymany processing processing layers. layers. unlockunlock many many advanced advanced features features in big in video. big video.
AdvancementsAdvancements in AI in AI AI forAI Big for Content Big Content
Arti cialArti cial intelligence intelligence has two has majortwo major schools: schools: Big contentBig content denotes denotes the current the current diversi ed diversi ed rule-basedrule-based expert expert systems systems and data-drivenand data-driven trendstrends in the in digital the digital content content business, business, ranging ranging machinemachine learning learning systems. systems. from fromaudio audio to video to video to virtual to virtual reality reality (VR) /(VR) / Rule-basedRule-based expert expert systems systems perform perform e ciently e ciently augmentedaugmented reality reality (AR) /(AR) mixed / mixed reality reality (MR), (MR), and deterministicallyand deterministically but lack but thelack ability the ability to to from fromstandard standard de nition de nition (SD) to(SD) high to de nitionhigh de nition learn learnadaptively adaptively from fromthe data the setsdata beingsets being (HD) to(HD) ultra to ultrahigh de nitionhigh de nition (UHD), (UHD), from from processed.processed. traditionaltraditional studio-produced studio-produced long-form long-form movies movies Data-drivenData-driven machine machine learning learning systems, systems, and dramasand dramas to user-generated to user-generated mobile-friendly mobile-friendly especiallyespecially deep deeplearning learning systems, systems, are able are toable to portrait-modeportrait-mode short shortvideos. videos.
40 40 APR 2019APR 2019
The contentThe content may bemay professionally be professionally generated generated dimensions:dimensions: by each by eachsubscriber, subscriber, by each by each contentcontent (PGC), (PGC), occupationally-generated occupationally-generated content content content/asset,content/asset, and byand each by eachnetwork network resource. resource. (OGC)(OGC) like live like casting live casting of online of online games, games, and and Face-recognitionFace-recognition to each to eachsubscriber subscriber by the by the user-generateduser-generated content content (UGC). (UGC). set-topset-top box (STB) box (STB)or the or soft the clients soft clients (e.g. smart(e.g. smart To facilitateTo facilitate uent uent multi-screen multi-screen experience experience phones/tablets)phones/tablets) provides provides a smooth a smooth user user and sharingand sharing by social by social network network services, services, short short experienceexperience with anwith individualized an individualized electronic electronic clips andclips trailersand trailers of long of contentlong content are essential. are essential. programprogram guide guide (EPG). (EPG). This usedThis usedto be to done be doneby experts by experts manually. manually. ContentContent recommendation recommendation system system is critical is critical One smartOne smart use case use ofcase AI offor AI big for video big video is to is to to attractto attract users usersand increaseand increase average average automaticallyautomatically generate generate interesting interesting video video clips asclips as revenuerevenue per user per (ARPU).user (ARPU). It is based It is based on on trailers.trailers. AI is ableAI is toable analyze to analyze each eachvideo video frame frame to to supervisedsupervised learning learning algorithms algorithms that that gure gure out all out the all imageries the imageries (meaning (meaning objects) objects) rememberremember what whata user a likesuser andlikes dislikesand dislikes and and and markand markthem themup with up timestamps.with timestamps. For For gure gure out a out formula a formula that coversthat covers many many example,example, for a for90-minutes a 90-minutes long soccerlong soccer game, game, AI AI features/propertiesfeatures/properties of the of user the anduser eachand each is ableis toable pick to uppick scenes up scenes related related to goals to goalsand and content.content. missesmisses and audienceand audience cheers. cheers. For theFor audio/speech the audio/speech side ofside big of video, big video, AI forAI Big for Ecosystem Big Ecosystem naturalnatural language language processing processing (NLP), (NLP), a branch a branch of of AI, hasAI, enabled has enabled automatic automatic generation generation of subtitles of subtitles The bigThe ecosystem big ecosystem of the of video the video industry industry and close-captionsand close-captions based based on a good on a goodunderstanding understanding involvesinvolves many many parties, parties, e.g. content e.g. content producers, producers, of theof speeches the speeches and conversationsand conversations in a video.in a video. contentcontent aggregators, aggregators, solution solution vendors, vendors, Moreover,Moreover, object-recognition object-recognition (including (including multi-channelmulti-channel video video service service providers/operators, providers/operators, face-recognition)face-recognition) technologies technologies have havemade made it it and advertisers.and advertisers. possiblepossible to automatically to automatically tag objects tag objects with with An interestingAn interesting example example here ishere smart is smart AI AI additionaladditional information. information. This isThis especially is especially useful useful advertisementsadvertisements based based on image on image recognition recognition and and for VR,for AR, VR, and AR, MR.and MR. videovideo blending. blending. For example, For example, appropriate appropriate advertisementsadvertisements or logos or logos may bemay added be added onto onto AI forAI Big for Network Big Network open openspace space in the in video the video scene scene and willand appear will appear as naturallyas naturally embedded embedded objects. objects. Big networkBig network captures captures the facts the factsthat modernthat modern APIs toAPIs access to access the subscriber the subscriber data anddata and videovideo contents contents may bemay delivered be delivered via many via many types types networknetwork statistics statistics can be can o ered be o ered to the to the of networksof networks including including terrestrial terrestrial broadcasting, broadcasting, third-partythird-party developers developers that createthat create advanced advanced analog/digitalanalog/digital cable, cable, analog/digital analog/digital satellite, satellite, featuresfeatures and services.and services. For example, For example, managedmanaged IPTV andIPTV undamagedand undamaged OTT videosOTT videos over over enterprise-orientedenterprise-oriented online online education education systems systems xed xedbroadband broadband networks, networks, Wi-Fi Wi-Finetworks, networks, and and can utilizecan utilize the content the content delivery delivery network network built builtfor for mobilemobile data networks.data networks. the operator-orientedthe operator-oriented pay TV pay services. TV services. IPTV andIPTV OTTand videoOTT video systems systems are notoriously are notoriously hard hardto maintain to maintain and manageand manage due todue their to their Final FinalThoughts Thoughts non-deterministicnon-deterministic and non-repeatableand non-repeatable nature. nature. UnsupervisedUnsupervised learning learning algorithms algorithms can be can used be used AI is notAI is a not panacea a panacea that canthat solve can solveall the all the to automaticallyto automatically detect detect abnormality abnormality of network of network problemsproblems in one in shot.one shot.Nevertheless, Nevertheless, with with operations.operations. massivemassive data todata train to trainthe system, the system, AI can AI become can become smartersmarter and smarter.and smarter. For the For big the video big video industry, industry, AI forAI Big for Data Big Data smartsmart AI leads AI leadsto happier to happier users, users, more moreattractive attractive contents,contents, better-managed better-managed networks, networks, and moreand more Big dataBig indata the in video the video industry industry covers covers multiple multiple prosperousprosperous ecosystems. ecosystems.
41 41 To enable connectivity and trust everywhere