PDF SCTE Sep16
Prensario Internacional www.prensario.net www.prensario.net Prensario Internacional Prensario Internacional www.prensario.net www.prensario.net Prensario Internacional KEYNOTE REPORT Cable-Tec Expo 2016: New roads, more crossroads Latin American participation at the SCTE/ ISBE Cable-Tec Expo 2016 trade show in Philadelphia is expected to be stronger than in the past, despite the fact that the World Cup in 2014 and the Olympic Games in June, both held in Brazil, had fueled demand from 2012 to 2015 for top notch equipment and software in order to fulfill the expectations of the overseas broadcasters beaming its images to the rest of the world. Derek Caney; Miguel Fernández, CTO, Cablevisión; Vincencio Maya, CTO, Millicom; and Jorge Schwartz, CEO, There is an explanation: while Latin TVCable Ecuador American attendance swings according to the economy within the region, the strong eager customers for equipment required for ing funds to cover their production expenses, competition raised by the OTT’s and digital image capture and storage. resulting in strong attendance for the various platforms is forcing the linear television busi- Yet, Brazil keeps a huge challenge ahead: local venues designed to let them network ness to rethink its strategy and try to curb the having been the first country in the region to with the locals. audience and advertising losses caused by plan an analog television switch off in 2008 cord-cutters and migration to alternate enter- and having contributed to Japanese-designed Mexico tainment means. Therefore, the deployment system ISDB-T with some changes, it has so far Mexico, the second-largest market of telecommunications technology, products, been unable to fulfill the initial stated goals, in the region, is getting ready to see maybe because it set the emerge CadenaTres, its third private bar too high, including television network and the first mas- the notion that people sive effort to give Televisa and TV Azteca should actually use the a run for their money.
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