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Barron’s for Patrick John n Many of them are fixtures in Ameri- Nearly 20% of the list is from donors Some of the top 25 are true celebri- The two philanthropists we think The best strategies have a real rip- harder to come by thanrations. data on One corpo- giver’s definitioncess of can suc- differgiver’s—or sharply from from ours. another Butdisagree even with if some you ofyou our judgments, are boundlessons from to each of learn the 25pists some philanthro- on useful the list. can business, suchBroad, as a huge billionaire supporterand Eli of the education arts,the and commodities Paul trader Tudorthe who Jones, founded Robin Hoodthe country’s Foundation, most high-powered one anti- poverty of crusades. overseas, like Indian telecom entrepre- neur Sunil Mittal,schools. a Though America has big long stood supporterout of for itsclearly philanthropy, is the taking root tradition around the world. ties, likeJohnson, Brad whileyou’ve others Pitt probably never arefore, and like heard John people Wood. of Thecrosoft Magic executive be- former distributes Mi- a book ev- ery three minutes todeveloping children countries. in nine are having the biggest impactto happen have eacheBay, made the their giantOmidyar, fortune flea No. at market. 1,No. Pierre 2, and have JeffreyThey focus Skoll, on similar supporting theother work missions, of philanthropists too: andthem with providing networkingopportunities. That and is leverage ahigh-impact hallmark of practice a knownture philanthropy. as ven- ple effect. Says Maggie Neilson of Glo- Britain’s Chris and Jamie Cooper-Hohn are a case in for more tips on effective giving, read on. bal Philanthropy: “A keyconnectivity—does ingredient the here cause ishave the what implications we philanthropist for call supports other issues?” point. By helping tofrom dying prevent in a childbirth, womanbroader they family in also and a help her poor her community. country children, her BARRON'S P13 By its nature, this exercise involves a lot of subjective ripple effects of their givingsuccessful and the projects extent to can whichphilanthropists be their whose replicated. causes Welike address children’s gravitated health in severe to high-poverty regions problems, but of a the broad world, range of causes,in even the in the final arts, cut. are reflected calls. Facts and figures about philanthropy are much considered - Barron’s Bar- The 25 Best Givers Ranking the world’s philanthropists based on the results of their charity By Suzanne McGee developed the listing in collabora- Ideally, each dollar you give will The best of the best are ranked and Some of the findings will surprise It could take a decade for some of Of course, if even some of the Gates’ long-term initia- Global Philanthropy Group and thropy this year islars to go make far—very your far.sion dol- With squeezing the reces- donorsalike, it’s and more important charities thanmake ever sure to your givingdifference. really makes a transform itself into $3fits or for $4 your of bene- chosenproving causes—from local im- schoolspoverty. to easing That’s world and high-impact some philanthropists are raising giving, it to a high form of art. profiled on theron’s following pages. tion with consulting firm Global Philan- thropy Group. While rankings in other publications highlight those whothe most give money, wethose chose who to focus are on getting the results. you. Who would imagine, forthat instance, a targeted effortworst poverty to in a alleviate single the country,opia, Ethi- could endimpact up than having theBill a & massive greater Melinda $34 Gatesits Foundation billion myriad and educationgrams and worldwide? health By pro- the our standards, Ethiopian initiative,Donna launched and Philip by Berber, wins byof dint immediacy. the Gates Foundation’s researchvaccines to into translate into anpeople’s impact on lives. ByBerber’s contrast, Glimmer when of Hope the digsand a provides well clean waterpian to Community, an people’s lives Ethio- are im- proved immediately and critically. tives bear fruit, thephilanthropic foundation would efforts tower in over termsrate all of other it impact. No. But 7. for now, we November 30, 2009 THE NAME OF THE GAME IN PHILAN scores of philanthropists, ratinginnovation, them on quality such criteria of as alliances with other groups, the ember 30, 2009 n When you charter, you don’t have to Why buy a whole private jet when a single seat will do? That’s theoffering pitch from single-seat several prices companies Calif.-based on Avion private Private jets. Jetmembership Club, Beverly fees for Hills, and example, annual charges respectively, dues plus of $7,700 $20,000 forAngeles and one-way and $10,000, flights New York. between CoGoJetsety Los works of with a charter wide$500 operators vari- an and hour advertises perlike prices seat. that as For are a low hard ride as to on beat. a private jet, prices Charter a jet. Buy a seat. if you pick aU.K.-based Gulfstream G550 Air or Partner, Bombardier meanwhile,Winter Global JetCard 5000. is for touting skiersthe a who company’s 10-hour need regular lessmid-sized flight 25-hour jet, time jet the than price card is provides. 72,400 euros, For or a $108,343. worry about any commitmentpaid for. beyond Plus, you the may flight beWhile able you to many have save a postedrisen bundle slightly these over hourly days. the past charter year,been those offset increases rates by have often steep have declinesage in hourly actually fuel fuel surcharges. surcharge Thehas for aver- dropped a from $1,286 flight last on yearing a to to $325 Gulfstream CharterX, this GV year, a accord- more, business-aviation marketplace. operators What are is reportedlylished not rates sticking to forpriced their “empty legs.” flights, pub- These are and theger-free, flights, to normally many passen- return an are aircraftpaid to selling one-way its trip. bargain- home base following a If you can’t Now boarding: privately, there are fractional shares, jet bargains to be had in cards and used aircraft. For those who like to fly These give you guaranteed access With some owners bailing out to a fractional or charterment provider’s and fleet lower with upfront lessship. cost commit- And than the full or toughcards fractional economy to owner- has pull forced marketers outClub of all offers the the a stops. 15-flight-houruse Miami-based deal of that Air also Platinum the50-foot covers company’s 20 yacht, exotic days’ eight sportsweekends days in cars, its on 15 luxury itsopt condo. to days 80-foot The use the on price yacht flight is hours its and on $163,000 a if three Gulfstream you GIV, or $198,000 from about $6.9 million45, to from $5.7 $8.8 million millionand for to from a $6.3 $17 used million millionaccording Learjet for to to Jetnet a $11.1 LLC. million Citation for Excel, a Falcon 50EX, Invest in a fractional share. Buy a jet card. own an airplane, this may besuch the as next , CitationAir, best , thing. Flight Providers Jets Options, and Net- PlaneSense will sellfractional you a share suchteenth as of one-six- hours a of flying plane, per year. equaling 50 before their contractstional providers end, are stuck frac- withsold un- flight time and are sellingowned pre- shares at big discounts.NetJets Hawker “A one-sixteenth 400XP that share costs in $425,000$225,000 a new used,” might said cost consultant Michaelvada-based Riegel, AviationIQ whose represents Ne- share buyers. Jets for Less By Jeff Burger Perhaps you were wowed a few years ago Thanks to the recession, prices of private aircraft are down 25% or more There’s plenty of inventory to choose from, especially in All of this, of course, spells bargains for private-jet The result: The number of used jets on the market has Then the economy nearly collapsed, causing companies

the second-hand market. The average price has declined by the Gulfstream GIV’sspeed, roomy but cabin realize now orYou that the can you Citation cut can X’s costs getslower by by one, replacing without or either. your with jet a with turboprop. a smaller or travelers intent on staying aloft. Some ways to save: soared, and salesAviation, of for new example, reported jets aorders have for “negative” the $1.5 plummeted. first billion half Dassault in oftions 2009—negative far because cancella- exceeded newvider orders. of NetJets, fractional thethe jet leading same shares, pro- period announced declined that 42% revenue from in the first half of 2008. that use businessNovember, meanwhile, aircraft the CEOs to offlew Chrysler, scramble Ford their and to GM corporate cutCongress about jets costs. a taxpayer to bailout. Last Thispas Washington public-relations led faux to the auto testify makersnies to before like unload AT&T, their Citigroup aircraft, and and Gannett compa- soon followed suit. AS RECENTLY AS LAST YEAR,dustry THE BUSINESS-AVIATION IN- was booming.1,313 corporate Manufacturers jets, 15% more delivered thantors in a and 2007. marketers Charter of record opera- fractional jetcards shares also and so-called witnessed jet high demand. Downsize. P12 BARRON'S Nov

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