Irish Arts Sector Private Investment Report

Prepared by

www.2into3.com

March 2014

Contents Page

1 Introduction 3 1.1 About this Report 3

2 Private Investment Received by Arts Organisations 4 2.1 Introduction 4 2.2 Total Private Investment Received by Funded Organisations 4 2.3 Private Investment proportion of total income by organisation size 5

3 Art Form/Practice Review of Private Investment Received 6 3.1 Introduction 6 3.2 Total Private Investment Received by Artform & Practice 6 3.3 Voluntary Income Received by Art Form/Practice 7 3.4 Sponsorship Received by Art Form/Practice 7 3.5 Private Investment proportion of turnover by Artform/Practice 8

4 Geographical Review of Private Investment Received 9 4.1 Introduction 9 4.2 County Review 9 4.3 Province Review 12

5 UK/ Comparison of Arts Private Investment 14 5.1 Private Investment Received by the Arts - Source Comparison 14 5.2 Voluntary Income Received by the Arts Comparison 15

6 Appendix 16 6.1 Financial Reporting of Private Investment by Funded Organisations 16 6.2 Artforms and Practices 17 6.3 Organisations Included in Report 18

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1 │ Introduction

Figures Page Figure 2.1 – Private Investment Received, 2012 4 Figure 3.1 – Total Private Investment Received by Artform/Practice 6 Figure 3.2 – Total Voluntary Income Received by Artform/Practice 7 Figure 3.3 – Total Sponsorship Received by Artform/Practice 7 Figure 4.1 – Private Investment Received by County 9 Figure 4.2 – Voluntary Income Received by County 10 Figure 4.3 – Sponsorship Received by County 10 Figure 4.4 – Private Investment Received by Province 12 Figure 4.5 – Voluntary Income Received by Province 12 Figure 4.6 – Sponsorship Received by Province 12 Figure 5.1 – Arts Private Investment UK/Ireland - Source Comparison 14 Figure 5.2 – Arts Share of Total Voluntary Income Received by Not-for-Profit Sector 15

Tables & boxes Page Table 2.1 - Private Investment Received, 2012 4 Table 2.2 – Private Investment Received by Large Organisations 5 Table 2.3 – Private Investment Received by Medium Organisations 5 Table 2.4 – Private Investment Received by Small Organisations 5 Table 3.1 – Private Investment Proportion of Turnover by Artform/Practice 8 Table 4.1 – Private Investment Received by County 11 Table 4.2 – Private Investment Received by Province 13 Table 5.1 – Arts Private Investment UK/Ireland - Source Comparison 14 Table 5.2 – Arts Share of Total Voluntary Income Received by Not-for-Profit Sector 15

2 Private Investment Report

1 │ Introduction

1 Introduction

1.1 About this Report This report is submitted to the Arts Council by 2into3, specialist advisors to the not-for-profit sector. It is the first report published by the Arts Council that seeks to identify the level of annual private investment received by Arts Council funded organisations. This report focuses on sponsorship and philanthropic income received by arts organisations and analyses the investment received considering factors such as art form, organisation size and location. A comparison is also made between the diversification of arts organisations’ funding in Ireland and the UK. The Arts Council requested funded organisations to record the private investment they received in 2012 as part of their annual account submissions. The definition adopted for private investment can be found in appendix 6.1. This study is based on information submitted by 189 organisations. The results in this report offer a base for subsequent annual analysis, which will aim to identify a trend in giving to the arts in Ireland. The initiation of this report is particularly timely considering the launch of the Arts Council’s fundraising capacity building programme, ‘RAISE, the Business of Arts Fundraising’ in 2012. This report will provide a base figure for evaluation purposes and offer arts organisations a benchmark for the level of private investment peer organisations are attracting.

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2 │ Private Investment Received by Arts Organisations

2 Private Investment Received by Arts Organisations

2.1 Introduction This section examines the levels of private investment received by arts organisations as reported to the Arts Council in 2012.

2.2 Total Private Investment Received by Funded Organisations The graph below presents the split of total private investment (€6,637,000) reported between sponsorship and voluntary income.

Figure 2.1 – Private Investment Received, 2012

Table 2.1 – Private Investment Received, 2012

Voluntary Income €3,500,000

Sponsorship €3,137,000

Total Private Investment €6,637,000

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2 │ Private Investment Received by Arts Organisations

2.3 Private Investment proportion of total income by organisation size To identify the proportion of arts organisations’ income that was sourced from private investment, the following analyses looks at the percentage of organisations’ turnover that sponsorship, voluntary income and total private investment constituted.

2.3.1 Large Organisations Large organisations were defined according to a reported turnover in 2012 greater than €800,000. The total turnover and proportion of voluntary income, sponsorship and private investment for a total of 37 Arts Council funded organisations that qualified as large is as follows: Table 2.2 – Private Investment Received by Large Organisations

Total Voluntary Private Sponsorship Income Investment Turnover

Large €70,436,000 €2,341,000 3.3% €2,065,000 2.9% €4,406,000 6.3%

2.3.2 Medium Organisations Medium organisations were defined according to a reported turnover in 2012 between €300,000 and €800,000. The total turnover and proportion of voluntary income, sponsorship and private investment for a total of 75 Arts Council funded organisations that qualified as medium is as follows: Table 2.3 – Private Investment Received by Medium Organisations

Total Voluntary Private Sponsorship Income Investment Turnover

Medium €35,183,000 €725,000 2.1% €937,000 2.7% €1,662,000 4.7%

2.3.3 Small Organisations Small organisations were defined according to a reported turnover in 2012 of less than €300,000. The total turnover and proportion of voluntary income, sponsorship and private investment for a total of 77 Arts Council funded organisations that qualified as small is as follows: Table 2.4 – Private Investment Received by Small Organisations

Total Voluntary Private Sponsorship Income Investment Turnover

Small €13,051,000 €434,000 3.3% €135,000 1.0% €569,000 4.4%

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3 │ Art Form/Practice Review of Private Investment Received

3 Art Form/Practice Review of Private Investment Received

3.1 Introduction The Arts Council supports and promotes the arts in Ireland and concentrates on policy areas divided into two groups: artform and cross artform practice. The following analysis of investment received by artforms and practices is in line with the Arts Council’s definition that can be found in Appendix 6.2. This section examines the levels of private investment received by arts organisations as reported to the Arts Council in 2012. 3.2 Total Private Investment Received by Artform & Practice The figure below illustrates the private investment received across a variety of artforms and practices in 2012.

Figure 3.1 - Total Private Investment Received by Art Form/Practice

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3 │ Art Form/Practice Review of Private Investment Received

3.3 Voluntary Income Received by Art Form/Practice The figure below illustrates the total sum of voluntary income received across a variety of artforms and practices in 2012.

Figure 3.2 - Total Voluntary Income Received by Art Form/Practice

3.4 Sponsorship Received by Art Form/Practice The figure below illustrates the total sum of sponsorship received across a variety of artforms and practices in 2012.

Figure 3.3 - Total Sponsorship Received by Art Form/Practice

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0 │

3.5 Private Investment Proportion of Turnover by Artform/Practice Table 3.1 – Private Investment Proportion of Turnover by Artform/Practice

Artform/ Voluntary Private Turnover % Sponsorship % % Practice Income Investment

Music €7,644,000 €509,000 6.7% €646,000 8.5% €1,155,000 15.1%

Film €6,958,000 €257,000 3.7% €646,000 9.3% €903,000 13.0%

Festivals €4,537,000 €100,000 2.2% €441,000 9.7% €541,000 11.9%

Opera €4,400,000 €163,000 3.7% €323,000 7.3% €486,000 11.0%

Architecture €302,000 €30,000 9.9% €0 0.0% €30,000 9.9%

Spectacle €1,023,000 €25,000 2.4% €64,000 6.3% €89,000 8.7%

Visual Arts €7,069,000 €371,000 5.2% €174,000 2.5% €545,000 7.7%

YPCE €6,264,000 €403,000 6.4% €42,000 0.7% €445,000 7.1%

Artists €854,000 €60,000 7.0% €0 0.0% €60,000 7.0% Support

Theatre €25,079,000 €923,000 3.7% €682,000 2.7% €1,605,000 6.4%

Trad €2,274,000 €83,000 3.6% €18,000 0.8% €101,000 4.4%

Literature €6,444,000 €243,000 3.8% €1,000 0.0% €244,000 3.8%

Arts €4,340,000 €128,000 2.9% €3,000 0.1% €131,000 3.0% Participation

Dance €4,089,000 €16,000 0.4% €32,000 0.8% €48,000 1.2%

Venues €35,417,000 €189,000 0.5% €65,000 0.2% €254,000 0.7%

Circus €1,976,000 €0 0.0% €0 0.0% €0 0.0%

Total €118,670,000 €3,500,000 2.9% €3,137,000 2.6% €6,637,000 5.6%

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4 │ Geographical Review of Private Investment Received

4 Geographical Review of Private Investment Received

4.1 Introduction The private investment received by counties and provinces in 2012 is as follows:

4.2 County Review

4.2.1 Private Investment Received by County Figure 4.1 - Private Investment Received by County

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4 │ Geographical Review of Private Investment Received

4.2.2 Voluntary Income Received by County Figure 4.2 - Voluntary Income Received by County

4.2.3 Sponsorship Received by County Figure 4.3 - Sponsorship Received by County

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4 │ Geographical Review of Private Investment Received

Table 4.1 –Investment Received County

County Voluntary Income Sponsorship PrIvate Investment

Carlow €1,000 €16,000 €17,000

Clare €31,000 €0 €31,000

Cork €83,000 €446,000 €529,000

Donegal €1,000 €23,000 €24,000

Down €22,000 €216,000 €238,000

Dublin €1,957,000 €1,235,000 €3,192,000

Galway €419,000 €607,000 €1,026,000

Kerry €105,000 €0 €105,000

Kildare €0 €0 €0

Kilkenny €18,000 €132,000 €150,000

Laois €22,000 €0 €22,000

Leitrim €2,000 €0 €2,000

Limerick €426,000 €0 €426,000

Longford €13,000 €0 €13,000

Louth €21,000 €0 €21,000

Mayo €18,000 €2,000 €20,000

Meath €18,000 €17,000 €35,000

Roscommon €0 €0 €0

Sligo €30,000 €4,000 €34,000

Tipperary €15,000 €47,000 €62,000

Tyrone €0 €0 €0

Waterford €76,000 €67,000 €143,000

Westmeath €0 €0 €0

Wexford €163,000 €325,000 €488,000

Wicklow €59,000 €0 €59,000

Total €3,500,000 €3,137,000 €6,637,000

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4 │ Geographical Review of Private Investment Received

4.3 Province Review 4.3.1 Figure 4.4 - Private Investment by Province

4.3.2 Fig. 4.5 - Voluntary Income by Province

4.3.3 Figure 4.6 - Sponsorship by Province

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4 │ Geographical Review of Private Investment Received

Table 4.2 – Private Investment Received by Province

Province 2012

Private Investment

Connaught € 1,082,000

Leinster € 3,509,000

Munster € 1,784,000

Ulster € 262,000

Voluntary Income

Connaught € 469,000

Leinster € 2,109,000

Munster € 899,000

Ulster € 23,000

Sponsorship

Connaught € 613,000

Leinster € 1,400,000

Munster € 885,000

Ulster € 239,000

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5 │ UK/Ireland Comparison of Arts Private Investment

5 UK/Ireland Comparison of Arts Private Investment

5.1 Private Investment Received by the Arts - Source Comparison Table 5.1 – Arts Private Investment - Source Comparison UK1 % Ireland2 % Voluntary £ 606,087,948 88.3% € 3,500,000 52.7% Sponsorship £ 80,491,489 11.7% € 3,137,000 47.3% Private Investment £ 686,579,437 € 6,637,000

Figure 5.1 – Arts Private Investment - Source Comparison

UK

Ireland

1 NCVO UK Civil Society Almanac, Arts & Business Private Investment in Culture, 2010/2011 2 Forum on Philanthropy and Fundraising, 2012

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5 │ UK/Ireland Comparison of Arts Private Investment

5.2 Voluntary Income Received by the Arts Comparison Table 5.2 – Arts Share of Total Voluntary Income Received by Not-for-Profit Sector

UK % Ireland % Art Sector Voluntary Income £ 606,087,948 4.1% € 3,500,000 0.7% Total Not-For-Profit Sector Voluntary Income £14,700,000,000 €500,000,000

Figure 5.2 – Arts Share of Total Voluntary Income Received by Not-for-Profit Sector

UK

Ireland

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6 │ Appendix

6 Appendix

6.1 Financial Reporting of Private Investment by Funded Organisations The following itemisation of private investment is in accordance with the definition of voluntary income from the Statement of Recommended Practice for Financial Reporting by Charities (SORP) standard. This is recommended best practice by the Accounting Standards Board (ASB). It was requested by the Arts Council that funded organisations break down private investment in their financial reports under the categories of voluntary income and sponsorship. The breakdown includes the following categorisation:

Table 6.1: Definition of Private Investment

(Total) Private Investment Voluntary Income + Sponsorship

Voluntary Income

Gifts that will not normally provide any return to the donor Major Gifts other than the knowledge that someone will benefit from the donation. Typically gifts >€5,000

Trust & Foundations Income from Trusts and Foundations.

Membership Subscriptions Income from such schemes / Friends' schemes

Support offered typically without an expectation of direct corporate gain (such as increases in revenue), but usually Corporate Philanthropy involves indirect gains (such as enhancing a company’s brand, engaging employees, recognition, etc.).

Legacies An amount of money or property left to someone in a will.

Gifts other than cash where a cost saving is recognised. Gifts in Kind & Donated services Volunteer time is not typically accounted for.

Other Anything not included in the above.

Sponsorship

Cash support offered typically in return for advertising or Cash Sponsorship publicity.

Gifts other than cash offered typically in return for In Kind Sponsorship advertising or publicity. In kind support is recognised where there is a cost saving.

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6 │ Appendix

6.2 Artforms and Practices The Arts Council supports and promotes the arts in Ireland and focuses on policy areas divided into two groups: artform and cross artform practice (areas of work related to arts practices and support which cross all the artforms). The information contained within this report for artform and practice analyses is based on the following itemisation:  Artform o Architecture o Circus o Dance o Film o Literature o Music o Opera o Street arts and spectacle o Theatre o Traditional arts o Visual arts  Cross artform practice o Artists supports o Arts participation o Festivals and events o Local arts o Venues o Young people, children

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6 │ Appendix

6.3 Organisations Included in Report

Circus Fossett Brothers Circus Ltd Circus Duffy's Circus Circus Fidget Feet Artists Support Cill Rialaig Project Ltd Artists Support Tyrone Guthrie Centre Literature Gallery Press, The Literature O'Brien Press Ltd, The Literature Poetry Ireland/Eigse Eireann Literature Dublin Writers Festival Literature Salmon Poetry Literature Dedalus Press Literature Lilliput Press Literature Clo Iar-Chonnachta Teo Literature Irish Writers' Centre Literature New Island Books Ltd Literature Ireland Literature Exchange Ltd Literature Munster Literature Centre Literature Writers' Week Literature Cois Life Teo Literature Stinging Fly, The Literature Carysfort Press Literature Dublin Review, The Literature Liberties Press Literature IMRAM Literature Little Island Visual Arts Ballinglen Arts Foundation Ltd Visual Arts Cork Printmakers Ltd Visual Arts Royal Hibernian Academy of Arts Visual Arts Graphic Studio Dublin Visual Arts Butler Gallery Visual Arts Douglas Hyde Gallery Visual Arts EV+A Visual Arts Limerick City Gallery of Art Visual Arts Gallery of Photography, The Visual Arts Black Church Print Studio Visual Arts National Sculpture Factory Cork Visual Arts Irish Arts Review Visual Arts Fire Station Artists' Studios Ltd Visual Arts Visual Artists Ireland Visual Arts Clo Ceardlann na gCnoc Visual Arts Temple Bar Gallery & Studios Ltd

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6 │ Appendix

Visual Arts Leitrim Sculpture Centre Visual Arts National Irish Visual Arts Library Visual Arts Limerick Print Makers Visual Arts Highlanes Gallery Visual Arts Lewis Glucksman Gallery Music Music in Great Irish Houses Music Irish Chamber Orchestra Music Cork International Choral Festival Music Association of Irish Choirs Music Music for Galway Ltd Music Contemporary Music Centre Ltd Music Music Network Ltd Music Improvised Music Company Music National Chamber Choir, The Music West Cork Music Ltd Music First Music Contact Music Irish Baroque Orchestra Music Crash Ensemble, The Music Sundays at Noon / Gallery Music Music Note Productions Music Journal of Music, The Music Galway Ensemble in Residence Music Camerata Ireland Music Louth Contemporary Music Society Trad Scoil Samhraidh Willie Clancy Trad Píobairí Uilleann Teoranta, Na Trad Irish Traditional Music Archive Trad Ionad Culturtha Trad Seamus Ennis Cultural Centre Trad Scoil Gheimhridh Frankie Kennedy Trad Baltimore Fiddle Fair Dance , The Dance Dance Theatre of Ireland Ltd Dance Dance Ireland Dance Irish Modern Dance Theatre Ltd Dance Shawbrook/ LD Dance Trust Teo Dance CoisCeim Dance Theatre Ltd Dance Fabulous Beast Dance Theatre Dance Ballet Ireland Dance Dublin Dance Festival Dance Rex Levitates Dance Company Dance Myriad Dance Company Film Irish Film Institute

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6 │ Appendix

Film Cork Film Festival Ltd Film Access Cinema Film Filmbase Ltd Film Galway Film Centre Film Galway Film Fleadh Film Cork Film Centre/ C.A.V.E.R.N . Ltd Film Darklight Film Festival Film Dublin International Film Festival Theatre , The Theatre , The Theatre Dublin Theatre Festival Theatre Druid Theatre Company Theatre Rough Magic Theatre Company Theatre Fishamble Theatre Company Ltd Theatre Blue Raincoat Theatre Company Theatre Corcadorca Theatre Company Ltd Theatre Pan Pan Theatre Company Ltd Theatre Irish Theatre Institute Theatre Corn Exchange Theatre Irish Theatre Magazine Theatre Theatre Forum Ireland Theatre New Theatre, The Theatre Bewley's Cafe Theatre Theatre Association of Irish Stage Technicians Architecture Irish Architecture Foundation YPCE Graffiti Theatre Company Ltd YPCE Second Age Theatre Company Ltd YPCE Barnstorm Theatre Company Ltd YPCE Ark, The YPCE Waterford Youth Arts YPCE Irish Association of Youth Orchestras YPCE Children's Books Ireland YPCE National Youth Orchestra of Ireland YPCE Young Irish Film Makers Ltd YPCE Irish National Youth Ballet Company YPCE National Association for Youth Drama YPCE National Youth Council of Ireland YPCE Baboro International Children's Fes YPCE Kids' Own Publishing Partnership Ltd YPCE Fresh Film Festival Arts Participation Waterford Healing Arts Trust Arts Participation Arts and Disability Ireland Arts Participation Tallaght Community Arts Centre Ltd

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6 │ Appendix

Arts Participation Alternative Entertainments Ltd Arts Participation Create Arts Participation Cork Community Artlink Ltd Arts Participation Age and Opportunity Arts Participation Upstate Theatre Project Ltd Arts Participation Common Ground Arts Participation KCAT Arts Participation Helium Spectacle Waterford Spraoi Ltd Spectacle Macnas Ltd Festivals Kilkenny Arts Festival Festivals Galway Arts Festival Ltd Festivals Dublin Fringe Festival Ltd Festivals Clifden Community Arts Week Festivals Eigse Carlow Arts Festival Festivals Cork Midsummer Festival Festivals Earagail Arts Festival Festivals Junction Festival Venues Model, The Venues Siamsa Tire Theatre and Arts Centre Venues Everyman Palace Ltd Venues Waterford Theatre Royal Society Ltd Venues Pavilion Theatre Venues Hawk's Well Theatre Ltd Venues Watergate Theatre Venues Backstage Theatre Venues Visual Centre for Contemporary Art and the George Bernard Shaw Theatre Venues Sirius Arts Centre Venues PLC Venues Droichead Arts Centre Venues Ballina Arts Centre Venues Linenhall Arts Centre Venues Wexford Arts Centre Ltd Venues Venues Galway Arts Centre Venues Triskel Arts Centre Ltd Venues Garter Lane Arts Centre Venues Draíocht Ltd / Blanchardstown Arts Venues West Cork Arts Centre Ltd Venues St John's Listowel Square Ltd Venues Town Hall Theatre Galway Venues Birr Theatre & Arts Centre Venues Glens Centre, The

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6 │ Appendix

Venues Courthouse Arts Centre Venues Friars' Gate Theatre & Arts Company Venues Dunamaise Arts Centre Venues Aras Eanna Venues Grianán Theatre, An Venues Balor Arts Centre Venues Venues Mullingar Integrated Arts Centre Venues Axis Arts Centre, Ballymun Venues Civic Theatre Co. Ltd / Tallaght Venues Mermaid Arts Centre Venues Glor - Irish Music Centre Venues Tipperary Excel Heritage Company Venues Dock, The Venues Solstice Arts Centre Venues Mill Theatre, The Venues Source Arts Centre, The Opera Wexford Festival Opera Opera Opera Theatre Company

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