Irish Arts Sector Private Investment Report Prepared by www.2into3.com March 2014 Contents Page 1 Introduction 3 1.1 About this Report 3 2 Private Investment Received by Arts Organisations 4 2.1 Introduction 4 2.2 Total Private Investment Received by Funded Organisations 4 2.3 Private Investment proportion of total income by organisation size 5 3 Art Form/Practice Review of Private Investment Received 6 3.1 Introduction 6 3.2 Total Private Investment Received by Artform & Practice 6 3.3 Voluntary Income Received by Art Form/Practice 7 3.4 Sponsorship Received by Art Form/Practice 7 3.5 Private Investment proportion of turnover by Artform/Practice 8 4 Geographical Review of Private Investment Received 9 4.1 Introduction 9 4.2 County Review 9 4.3 Province Review 12 5 UK/Ireland Comparison of Arts Private Investment 14 5.1 Private Investment Received by the Arts - Source Comparison 14 5.2 Voluntary Income Received by the Arts Comparison 15 6 Appendix 16 6.1 Financial Reporting of Private Investment by Funded Organisations 16 6.2 Artforms and Practices 17 6.3 Organisations Included in Report 18 Private Investment Report i 1 │ Introduction Figures Page Figure 2.1 – Private Investment Received, 2012 4 Figure 3.1 – Total Private Investment Received by Artform/Practice 6 Figure 3.2 – Total Voluntary Income Received by Artform/Practice 7 Figure 3.3 – Total Sponsorship Received by Artform/Practice 7 Figure 4.1 – Private Investment Received by County 9 Figure 4.2 – Voluntary Income Received by County 10 Figure 4.3 – Sponsorship Received by County 10 Figure 4.4 – Private Investment Received by Province 12 Figure 4.5 – Voluntary Income Received by Province 12 Figure 4.6 – Sponsorship Received by Province 12 Figure 5.1 – Arts Private Investment UK/Ireland - Source Comparison 14 Figure 5.2 – Arts Share of Total Voluntary Income Received by Not-for-Profit Sector 15 Tables & boxes Page Table 2.1 - Private Investment Received, 2012 4 Table 2.2 – Private Investment Received by Large Organisations 5 Table 2.3 – Private Investment Received by Medium Organisations 5 Table 2.4 – Private Investment Received by Small Organisations 5 Table 3.1 – Private Investment Proportion of Turnover by Artform/Practice 8 Table 4.1 – Private Investment Received by County 11 Table 4.2 – Private Investment Received by Province 13 Table 5.1 – Arts Private Investment UK/Ireland - Source Comparison 14 Table 5.2 – Arts Share of Total Voluntary Income Received by Not-for-Profit Sector 15 2 Private Investment Report 1 │ Introduction 1 Introduction 1.1 About this Report This report is submitted to the Arts Council by 2into3, specialist advisors to the not-for-profit sector. It is the first report published by the Arts Council that seeks to identify the level of annual private investment received by Arts Council funded organisations. This report focuses on sponsorship and philanthropic income received by arts organisations and analyses the investment received considering factors such as art form, organisation size and location. A comparison is also made between the diversification of arts organisations’ funding in Ireland and the UK. The Arts Council requested funded organisations to record the private investment they received in 2012 as part of their annual account submissions. The definition adopted for private investment can be found in appendix 6.1. This study is based on information submitted by 189 organisations. The results in this report offer a base for subsequent annual analysis, which will aim to identify a trend in giving to the arts in Ireland. The initiation of this report is particularly timely considering the launch of the Arts Council’s fundraising capacity building programme, ‘RAISE, the Business of Arts Fundraising’ in 2012. This report will provide a base figure for evaluation purposes and offer arts organisations a benchmark for the level of private investment peer organisations are attracting. Private Investment Report 3 2 │ Private Investment Received by Arts Organisations 2 Private Investment Received by Arts Organisations 2.1 Introduction This section examines the levels of private investment received by arts organisations as reported to the Arts Council in 2012. 2.2 Total Private Investment Received by Funded Organisations The graph below presents the split of total private investment (€6,637,000) reported between sponsorship and voluntary income. Figure 2.1 – Private Investment Received, 2012 Table 2.1 – Private Investment Received, 2012 Voluntary Income €3,500,000 Sponsorship €3,137,000 Total Private Investment €6,637,000 4 Private Investment Report 2 │ Private Investment Received by Arts Organisations 2.3 Private Investment proportion of total income by organisation size To identify the proportion of arts organisations’ income that was sourced from private investment, the following analyses looks at the percentage of organisations’ turnover that sponsorship, voluntary income and total private investment constituted. 2.3.1 Large Organisations Large organisations were defined according to a reported turnover in 2012 greater than €800,000. The total turnover and proportion of voluntary income, sponsorship and private investment for a total of 37 Arts Council funded organisations that qualified as large is as follows: Table 2.2 – Private Investment Received by Large Organisations Total Voluntary Private Sponsorship Income Investment Turnover Large €70,436,000 €2,341,000 3.3% €2,065,000 2.9% €4,406,000 6.3% 2.3.2 Medium Organisations Medium organisations were defined according to a reported turnover in 2012 between €300,000 and €800,000. The total turnover and proportion of voluntary income, sponsorship and private investment for a total of 75 Arts Council funded organisations that qualified as medium is as follows: Table 2.3 – Private Investment Received by Medium Organisations Total Voluntary Private Sponsorship Income Investment Turnover Medium €35,183,000 €725,000 2.1% €937,000 2.7% €1,662,000 4.7% 2.3.3 Small Organisations Small organisations were defined according to a reported turnover in 2012 of less than €300,000. The total turnover and proportion of voluntary income, sponsorship and private investment for a total of 77 Arts Council funded organisations that qualified as small is as follows: Table 2.4 – Private Investment Received by Small Organisations Total Voluntary Private Sponsorship Income Investment Turnover Small €13,051,000 €434,000 3.3% €135,000 1.0% €569,000 4.4% Private Investment Report 5 3 │ Art Form/Practice Review of Private Investment Received 3 Art Form/Practice Review of Private Investment Received 3.1 Introduction The Arts Council supports and promotes the arts in Ireland and concentrates on policy areas divided into two groups: artform and cross artform practice. The following analysis of investment received by artforms and practices is in line with the Arts Council’s definition that can be found in Appendix 6.2. This section examines the levels of private investment received by arts organisations as reported to the Arts Council in 2012. 3.2 Total Private Investment Received by Artform & Practice The figure below illustrates the private investment received across a variety of artforms and practices in 2012. Figure 3.1 - Total Private Investment Received by Art Form/Practice 6 Private Investment Report 3 │ Art Form/Practice Review of Private Investment Received 3.3 Voluntary Income Received by Art Form/Practice The figure below illustrates the total sum of voluntary income received across a variety of artforms and practices in 2012. Figure 3.2 - Total Voluntary Income Received by Art Form/Practice 3.4 Sponsorship Received by Art Form/Practice The figure below illustrates the total sum of sponsorship received across a variety of artforms and practices in 2012. Figure 3.3 - Total Sponsorship Received by Art Form/Practice Private Investment Report 7 0 │ 3.5 Private Investment Proportion of Turnover by Artform/Practice Table 3.1 – Private Investment Proportion of Turnover by Artform/Practice Artform/ Voluntary Private Turnover % Sponsorship % % Practice Income Investment Music €7,644,000 €509,000 6.7% €646,000 8.5% €1,155,000 15.1% Film €6,958,000 €257,000 3.7% €646,000 9.3% €903,000 13.0% Festivals €4,537,000 €100,000 2.2% €441,000 9.7% €541,000 11.9% Opera €4,400,000 €163,000 3.7% €323,000 7.3% €486,000 11.0% Architecture €302,000 €30,000 9.9% €0 0.0% €30,000 9.9% Spectacle €1,023,000 €25,000 2.4% €64,000 6.3% €89,000 8.7% Visual Arts €7,069,000 €371,000 5.2% €174,000 2.5% €545,000 7.7% YPCE €6,264,000 €403,000 6.4% €42,000 0.7% €445,000 7.1% Artists €854,000 €60,000 7.0% €0 0.0% €60,000 7.0% Support Theatre €25,079,000 €923,000 3.7% €682,000 2.7% €1,605,000 6.4% Trad €2,274,000 €83,000 3.6% €18,000 0.8% €101,000 4.4% Literature €6,444,000 €243,000 3.8% €1,000 0.0% €244,000 3.8% Arts €4,340,000 €128,000 2.9% €3,000 0.1% €131,000 3.0% Participation Dance €4,089,000 €16,000 0.4% €32,000 0.8% €48,000 1.2% Venues €35,417,000 €189,000 0.5% €65,000 0.2% €254,000 0.7% Circus €1,976,000 €0 0.0% €0 0.0% €0 0.0% Total €118,670,000 €3,500,000 2.9% €3,137,000 2.6% €6,637,000 5.6% 8 Private Investment Report 4 │ Geographical Review of Private Investment Received 4 Geographical Review of Private Investment Received 4.1 Introduction The private investment received by counties and provinces in 2012 is as follows: 4.2 County Review 4.2.1 Private Investment Received by County Figure 4.1 - Private Investment Received by County Private Investment Report 9 4 │ Geographical Review of Private Investment Received 4.2.2 Voluntary Income Received