TOURISM IN REPORT 2018

Introduction 2

Key data 3

1. Warsaw – selected social and economic information 4

2. Accessibility 8

3. Tourist accommodation 12

4. Tourist attractions 16

5. Attractions off the beaten track 20

6. Tourist traffic characteristics 24

7. Meetings industry 28

8. Warsaw’s image 32

Sources 36 Warsaw’s pulse beats to the rhythm of its residents: not only in the city centre but in all 18 districts of the capital. Each one is a mosaic of colourful vibes, authentic stories and unique tastes. Within these districts we are witnessing a revitalisation of post- industrial spaces, the development of new estates and attractions as well as the creation of business and recreation zones.

The former industrial districts of Wola and Powiśle are undergoing change; the former “Koneser” vodka distillery in Praga district has transformed into a modern space where all types of outdoor events take place and are open to all. Warsaw’s residents more often spend time outside the city centre and value the variety and atmosphere of all Warsaw’s districts, and in so doing, inspire those visiting the capital to discover places off the beaten track.

A popular meeting place is beside the River : one can relax here along the modern boulevards and well-kept beaches, do sport or explore the “wild” bank, which is a part of the protected “Natura 2000” network. It is easy to relax outdoors in any of Warsaw’s dozens of green squares, parks and gardens which regularly host a variety of events including the popular breakfast markets and ‘eco bazaars’, in line with the worldwide trend in health and an ecological lifestyle.

With every year the capital is becoming increasingly popular with visitors. They can take in historical palaces and modern museums, see a variety of architectural styles and enjoy concerts of world-famous stars or premier sporting events.

This year’s “Tourism in Warsaw” report demonstrates that tourists view the capital as an interesting city, full of monuments and its residents as extraordinarily friendly. Tourists happily visit Warsaw again and again, especially because of the fact that new and interesting places are constantly materialising.

2 Estimated number of arrivals of tourists and same-day visitors 10,410,000 13,651,000 Arrivals of tourists, total Arrivals of same-day visitors, total

7,410,000 3,000,000 13,435,000 216,000 Arrivals Arrivals Arrivals of domestic Arrivals of foreign of domestic tourists of foreign tourists same-day visitors same-day visitors

Arrivals of tourists and same-day visitors, total 24,061,000 Arrivals of foreign tourists by country of origin (top 10)

12.8% 9.3% 7.9% 7.1% 6.8% 5.1% 4.0% 3.6% 3.1% 3.1%

United Kingdom USA Germany Ukraine France Spain Italy Russia Canada Israel 385,000 278,000 237,000 214,000 203,000 153,000 119,000 107,000 93,000 92,000

Means of transport used by tourists coming directly to Warsaw domestic foreign

train car bus/coach airplane 43% 18% 35% 6% 20% 15% 2% 62%

Tourist accommodation and its use

600 45,215 3.6 million 6.4 million tourist accommodation establishments bed places tourists have used tourist nights spent by tourists in tourist including 99 hotels accommodation establishments accommodation establishments

Most popular main purposes of visit domestic foreign

learning about visiting relatives business matters/ participation sightseeing rest the culture, history or friends interests in a cultural event and local customs 41% 26% 14% 10% 11% 26% 6% 7% 5% 14% 5% 2%

The biggest attractions according to tourists (top 5) 37% 58% Old Town Old Town 24% 13% The Royal Łazienki Park The Royal Łazienki Park 21% 11% Domestic Copernicus Science Centre Foreign Palace of Culture and Science 17% 10% tourists The Warsaw Rising Museum tourists The Royal Castle 15% 10% Palace of Culture and Science The Warsaw Rising Museum

8.75 169 euro 9.02 average tourist attractiveness of Warsaw average declared amount spent per person average tendency of wanting to return to Warsaw according to tourists (on a scale of 1 to 10) during stay in Warsaw (on a scale of 1 to 10)

9.09

4.36 days 93 euro 385 euro average tendency to recommend a visit to Warsaw average length of stay in Warsaw domestic tourists foreign tourists to family/friends (on a scale of 1 to 10)

3 WARSAW 1 – SELECTED SOCIAL AND ECONOMIC INFORMATION Basic data1

517 km2 1,777,972 people

area* population**

Warsaw 3,437 persons/km2

population density**

*as of 1 January 2018 **as of 31 December 2018

Warsaw economy compared to other selected cities in Poland2

Registered unemployment rate Average monthly gross wages and salaries in enterprise at the end of December 2018 (%) sector in January-December 2018 (euro)

Warsaw 1.5 Warsaw 1,431.31

Kraków 2.4 Kraków 1,229.54

Wrocław 1.8 Wrocław 1,199.13

Poznań 1.2 Poznań 1,257.20

Gdańsk 2.6 Gdańsk 1,355.94

0 1 2 3 0 500 1,000 1,500

Average paid employment in enterprise sector Number of entities of the national economy in the REGON in January-December 2018 (thousands) register at the end of December 2018 (thousands)

Warsaw 1,066.8 Warsaw 433.8

Kraków 219.5 Kraków 140.5

Wrocław 187.2 Wrocław 122.7

Poznań 158.9 Poznań 111.7

Gdańsk 100.7 Gdańsk 77.0

0 200 400 600 800 1,000 1,200 0 100 200 300 400 500

Creditworthiness of Warsaw according to credit rating agencies3

Fitch Ratings confirmed Moody’s confirmed the long-term rating of Warsaw as the rating of Warsaw as “A -” “A 2” with a stable outlook with a stable outlook

4 Warsaw in ranking tables

LaSalle E-REGI Index. European 2018 World’s Regional Economic Growth Index 20184 Most Competitive Cities7 Ranking of European cities with the best economic World ranking of metropolitan cities able to attract prospects investment in 12 leading industries 17th place Region ‘Eastern and Central Asia’

[ 1st place ] 1st place among cities in Central and Eastern Europe in the ‘transportation and logistics’ category

2nd place in the ‘business and financial services’ category

fDi European Cities and Regions 2nd place of the Future 2018/195 in the ‘life sciences’ category Ranking of most attractive European locations for future inward investment “European Cities of the Future 2018/19” ® th Emerging Trends in Real Estate 11 place Europe 20188

“Major European Cities of the Future 2018/19” Forecasts and trends in the European real estate market th 7 place 23rd place in terms of investment and development trends [ 3rd place ] in the ‘business friendliness’ category

[ 8th place ] in the ‘FDI strategy’ category Tholons Services th [ 9 place ] Globalization Index™ 20189,10 in the ‘cost effectiveness’ category World ranking of best localisations for business services centres “Eastern European Cities of the Future 2018/19” 22nd place 2nd place

A.T. Kearney 2018 Global Cities Index11 fDi Polish Cities World ranking of global cities of the Future 2017/186 54th place Ranking of most attractive Polish cities for future inward investment 1st place Arcadis Sustainable Polish Cities Index12 [ 1st place ] in the ‘economic potential’ category Ranking taking into account the level of coherence of Polish cities with the idea of sustainable [ 1st place ] development in the ‘business friendliness’ category 1st place [ 1st place ] [ 1st place ] in the ‘human capital and lifestyle’ category in the ‘people’ category

[ 1st place ] [ 1st place ] in the ‘connectivity’ category in the ‘profit’ category

5 Office and retail space in Warsaw13

5.46 million 232,700 858,300 23.50-23.75 13.5-14.5 m2 m2 m2 euro/m2/month euro/m2/month

modern office space office space total nominal rental value nominal rental at the end of 2018 handed over for use area rented for the best office value for the best space in the city office space outside centre the city centre

Modern office space in Warsaw compared to other selected cities in at the end of 2018

Warsaw 5,461,700 m2

Kraków 1,257,500 m2

Wrocław 1,054,200 m2

Tricity 775,000 m2

Katowice 519,300 m2

Poznań 479,100 m2

Łódź 468,900 m2

Lublin 194,200 m2 Szczecin 159,400 m2 Source: 13, 14

Office space in Warsaw has expanded by75,000 m2 (an additional 8 buildings) in post-industrial complexes and revitalised structures. The most important include: Koneser, Elektrownia Powiśle and the Cedet building. This is a consequence of the increasing expectations of tenants with regard to the standards of buildings and their surroundings.13

By the end of 2018, office space under construction amounted to 743,000 2m . Over 30% of the investment space planned to be delivered within the next two years has already been rented.13

Over 1.9 million m2 of modern retail space in the Warsaw agglomeration at the end of 2018 – 70% are shopping centres, 27% are retail parks and warehouses, 3% are outlet centres. 112,000 m2 of new space was delivered in 2018, of which 53% in the last quarter.15

6 Quality of life in Warsaw

of residents have positive impressions associated of residents, given the choice, would prefer to live 87% with Warsaw as a place to live 84% in Warsaw

of residents have a positive opinion of public transport of residents have a positive opinion of safety in the city 90% 87% in the city

of residents have a positive opinion of cleanliness of residents have a positive opinion of greenery in the city 87% and tidiness in the city 82%

Source: 16

Warsaw is Poland’s leader with regards to knowledge of English among residents. The capital was ranked “very high” in terms of fluency in the EF English Proficiency Index 2018.17

The has been Poland’s number one university five times in a row according to the Higher Education Institutions League Table of Perspektywy magazine. The Warsaw University of Technology came 3rd.18

In the academic year 2017/2018, 70 higher education institutions were functioning in Warsaw. There were approx. 236,000 enrolled students of which approx. 20,000 were foreigners (28% of all foreigners studying in Poland). 46% of the foreign students studying in Warsaw were Ukrainian.19, 20

of residents believe the development of residents believe that Warsaw is not of tourism in Warsaw has a positive crowded with tourists 88% impact on their life 63%

of Varsovians who live in the vicinity of Varsovians believe their everyday of flats or houses that are rented out 76% life is not disturbed by tourists 3% to tourists experience daily negative consequences of this

Source: 21

7 2 ACCESSIBILITY Air

Approximate direct flight times to Warsaw from selected cities

2h 1 0m 1h Moscow m 4 35 0 h m 11 Stockholm

Los Angeles m 0 3 m h 0 0m 2 0 1 Minsk h 1h 2 11 h 25m h 1 1 1 5 m h m m London 5 3 1 5 Amsterdam m 10 30 h Berlin h 2 h 8 3 Kiev 0 m Tokyo 30m 1h New York

9 Munich h Seoul 2 5 m

m

35

h m

3 5

2

Beijing

h 2 Madrid

Rome

3

h

5

5

m

6

h

0

Tel Aviv 5 m

Dubai Source: 1, 2, 3

Warsaw Airport

nearly 17.8 million 173,000 202 39%

passengers flight operations destinations of Polish served performed air market share

Source: 4, 5

8 Distance from the centre of Warsaw6 Approximate travel time from airport to Warsaw centre7

car/taxi Rapid bus approx. 10 km Urban 20 Railway 25 30

LOT Polish Airlines is first in terms of number of passengers carried. comes second, Lufthansa third. Approx. 30% of all travellers at the airport are transit passengers.8

LOT Polish Airlines has opened up flights from Warsaw to Singapore. This is the first direct and regular connectionfrom Poland to South-East Asia. The Boeing 787 Dreamliner makes the journey in approx. 12 hours.9

Responding to the needs of residents, has introduced “core night”, a ban on all take off and landing during the night. Similar restrictions are in place at many European airports including Munich, Brussels, Zurich and Frankfurt.10

Largescale reproductions of the paintings of Boznańska, Chełmoński and Malczewski adorned Warsaw Chopin Airport as part of the “Polish Family Portrait” prepared for the 100-year anniversary of Poland regaining its independence.11

Warsaw Modlin Airport

over 3.1 million 20,200 54 7%

passengers flight operations destinations* of Polish served performed air market share

*exclusively scheduled flights Source: 5, 12

Distance from the centre of Warsaw13 Approximate travel time from airport to Warsaw centre7, 14

car/taxi bus 40 55 approx. 36 km

The airport served its 14 millionth passenger, has upgraded its taxiways and a without the need to change its flight schedule, and the air traffic controllers have moved to new stationary and mobile air traffic control towers.15

In 2018 opened up 6 new routes from Warsaw Modlin Airport: to Amman, Burgas, Rimini, Pescara, Lviv and Kiev.15

9 Warsaw Chopin Airport and Warsaw Modlin Airport in comparison to other selected airports16

Passengers served – number and percentage changes in comparison to 2017

Warsaw Chopin Airport 17,763,516 | +12.8%

Warsaw Modlin Airport 3,081,985 | +5.1%

Kraków Airport 6,769,369 | +16.0%

Gdansk Lech Walesa Airport 4,980,647 | +8.0%

Katowice Airport 4,838,149 | +24.3%

Wroclaw Airport 3,347,553 | +17.3%

Poznań Airport 2,476,304 | +33.7%

Budapest Airport 14,867,491 | +13.5%

Prague Airport 16,797,006 | +9.0%

Vienna Airport 27,037,292 | +10.8%

Munich Airport 46,271,504 | +3.8%

0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000

Flight operations performed – number and percentage changes in comparison to 2017

Warsaw Chopin Airport 172,520 | +9.9%

Warsaw Modlin Airport 20,209 | +12.6%

Kraków Airport 51,777 | +11.9%

Gdansk Lech Walesa Airport 46,482 | +7.0%

Katowice Airport 41,007 | +18.1%

Wroclaw Airport 32,462 | +17.0%

Poznań Airport 31,189 | +22.8%

Budapest Airport 115,028 | +12.0%

Prague Airport 155,530 | +4.9%

Vienna Airport 241,004 | +7.3%

Munich Airport 413,469 | +2.2%

0 100,000 200,000 300,000 400,000 500,000

Rail17

Direct travel time to Warsaw from selected cities

Gdańsk 2h 4 m Białystok 9 13 m 2h

6h 20m Berlin 9h 21m Minsk 5m Poznań 3h 2 4m h 2 1 Łódź

32m Wrocław 3h

m 5 1 h 3 m h 0m 2 58 7h 0 9 m 1 Vienna Rzeszów Katowice h 2

Kraków

10 Road7

Approximate travel time to Warsaw from selected cities

Gdańsk 3h 5m Białystok 4 0 0 2h m

m 6h 5h 45 30m Berlin Minsk 0m Poznań 3h 0 5m h 2 1 Łódź

20m Wrocław 3h

m 0 4h 1 00 h m 5m 3 m 7h 1 0 Rzeszów 1 Vienna Katowice h 3

Kraków

Means of transport used by tourists coming to Warsaw18

Means of transport used by tourists coming directly to Warsaw (%)

70 62 60

50 43 40 35 30 20 20 18 15 10 6 2 0 1 0

train car bus/coach airplane other

Domestic tourists Foreign tourists

Airports of arrival to Warsaw (%)

90 89 87

80

70

60

50

40

30

20 13 11 10

0 Warsaw Chopin Warsaw Modlin Airport Airport

Domestic tourists Foreign tourists

11 3 TOURIST ACCOMMODATION Accommodation establishments* *based on data of the Warsaw Tourist Office, City of Warsaw and Ministry of Sport and Tourism

600 80 45,215 5,708 in comparison to 2017 tourist accommodation in comparison to 2017 bed places* establishments

*including 100 tent and 80 caravan pitches Source: 1

Hotels1 Number of establishments Number of bed places Number of rooms

13 6,413 3,072 21 9,314 4,936 41 9,672 5,023 17 2,258 1,162 7 2,006 912 0 10 20 30 40 50 0 2,000 4,000 6,000 8,000 10,000 0 1,000 2,000 3,000 4,000 5,000 6,000

99 7 29,663 2,757 15,105 1,139 total in comparison to 2017 total in comparison to 2017 total in comparison to 2017

Average price of a double room (euro)* Average number of bed places in hotel Average number of rooms in hotel

142 493 236 73 444 235 54 236 123 46 133 68 35 287 130 0 30 60 90 120 150 0 100 200 300 400 500 0 50 100 150 200 250

70 4 318 26 159 7 average in comparison to 2017 average in comparison to 2017 average in comparison to 2017

*average calculated on the basis of the lowest prices for a double room in hotels of a given category

Other tourist accommodation establishments1 Number of establishments Number of bed places

motel 1 motel 48

hostel 67 hostel 3,445

youth hostel 3 youth hostel 298

camp site 2 camp site 170*

apartment 243 apartment 3,589

other 185 other 8,002

0 50 100 150 200 250 0 1,500 3,000 4,500 6,000 7,500 9,000

*including 100 tent and 80 caravan pitches

12 Use of tourist accommodation establishments* *data of the Central Statistical Office from establishments with over 10 bed places including imputation for establishments that declined to take part in the research

Number of users, nights spent and rented rooms2

3,647,746 2.5% in comparison to 2017 tourists have used accommodation establishments

of all tourists making 1,364,522 1.8% in comparison to 2017 use of accommodation foreign tourists have used 37% establishments accommodation establishments

6,383,608 3.6% in comparison to 2017 nights spent by tourists in accommodation establishments

of all nights spent by tourists 2,633,937 3.2% in comparison to 2017 nights spent by foreign tourists 41% in Warsaw in accommodation establishments

6.2% 3,603,739 hotels rooms rented by tourists in hotels 22.9% 9.1% hotels hotels 71.9% 2.5 pp occupancy in comparison to 2017 in hotels rooms rented

highest occupancy in June 81% lowest occupancy 28.3% 33.0% in January 59% hotels hotels

st st 1.8 1 41 nights place place

average duration of stay of Warsaw among Poland’s counties and cities of Warsaw among Poland’s counties by tourists in accommodation with county rights in terms of the number and cities with county rights in terms establishments (1.9 nights of nights spent by tourists (6.4 million), ahead of the number of nights spent for foreign tourists) of both Kraków (5.6 million) and the seaside per 1,000 people county of Kołobrzeg (5.1 million)

Source: 2, 3

13 Nights spent by tourists by months2

700,000 608,643 597,107 585,974 577,562 575,964 568,496 600,000 550,323 521,388 505,292 468,275 500,000

409,470 415,114 400,000

293,545 300,000 270,933 242,100 247,059 224,407 225,764 203,028 211,525 212,070 186,651 200,000 164,154 152,701

100,000

0

April May June July March August January February October September November December Tourists in total Foreign tourists

Foreign tourists making use of accommodation establishments – top 10 by country of residence (number, share and percentage change in comparison to 2017)2

United Kingdom 140,667 | 10.3% | +3.0%

USA 127,511 | 9.3% | +11.3%

Germany 118,011 | 8.6% | +3.0%

Israel 92,062 | 6.7% | – 4.5%

Ukraine 69,550 | 5.1% | +16.3%

Spain 66,679 | 4.9% | – 4.9%

France 62,323 | 4.6% | – 6.7%

Italy 61,269 | 4.5% | +1.0%

Russia 52,006 | 3.8% | +7.6%

China* 48,758 | 3.6% | +3.5%

0 25,000 50,000 75,000 100,000 125,000 150,000

*not including Taiwan

Tourists making use of accommodation establishments in selected cities (number, percentage change in comparison to 2017 and average length of stay)4

8,000,000 7,892,184 | +3.1%

7,000,000 6,670,706 | +1.6% 6,000,000 1.8 5,000,000 nights 2.3 4,499,829 | +5.3% 4,000,000 nights 3,822,976 | +4.6% 3,647,746 | +2.5% 3,000,000

2,000,000 2.3 1,364,522 | +1.8% 1,000,000 nights

0 Prague Budapest Warsaw

Tourists in total Foreign tourists

14 Selected tourist accommodation information

1.4% 2%

change in the average ADR change in the RevPAR of hotel rooms (average daily rate)* of hotel rooms (revenue per available room)*

*data for first six months in comparison to analogical period in 2017 Source: 5

of tourists visiting Warsaw spend 91% of tourists have a positive opinion 95% the night within the city boundaries6 of tourist accommodation*

*people who have used this type of service Source: 6

Rental of accommodation establishments by Airbnb and HomeAway7

6,347 30% 73% 51 euro of accommodation establishments available for 1-3 months 28% available accommodation of accommodation establishments for rent establishments available occupancy ADR (houses, apartments etc.) for 10-12 months in September 2018 for June 2018

Main types of accommodation used by tourists (%)6 Standard of hotels used by tourists (%)6

50 60 42 51 50 40 37 41 40 36 30 27 30 20 24 20 13 15 20 12 11 13 14 10 10 9 7 5 1 0 0 staying hotel rented hostel/ with family/friends flat/apartment excursion hostel/ youth hostel

Domestic tourists Foreign tourists Domestic tourists Foreign tourists

Located in a 19th century building on Krakowskie Przedmieście street, Hotel Europejski has returned to its pre-war glory following extensive renovation work. It has joined the famous luxury Raffles Hotels & Resorts network, and TIME magazine placed it on the list of “World’s Greatest Places 2018”. Raffles Europejski has a collection of 500 paintings by Polish artists. Part of one of the two 300-metre suites is the Pompejańska Room, known from Bolesław Prus’ famous novel “The Doll”.8, 9, 10, 11

A symbol of modern 1930s Warsaw, the Prudential building has been given a new lease of life. Originally built in an art déco style, the tower underwent extensive renovation and has re-opened as the five-star Hotel Warszawa. After Raffles Europejski, it is the second most expensive hotel in the capital. Its modern design and furniture contrast with the industrial concrete parts; the brown-copper colour scheme of the interior give it both a luxury and intimate feel.12, 13

15 4 TOURIST ATTRACTIONS Tourist attractions – visitors* and selected events

The Royal Łazienki Museum Museum in Warsaw1 of King Jan III’s Palace at Wilanów4

3,500,000 3,151,000 A concert by the U.S. Air Forces in Europe Band aka “Ambassadors” was part An exhibition of furniture that was stolen during WWII and returned to the Museum of the “100 years Together” campaign. Famous for their classic jazz pieces, the mu- thanks to Polish-German cooperation. Two exquisitely restored 18th century sicians celebrated Polish-American relations by bringing the audience back to writing desks are extremely valuable and rare exhibits.5 the era of swing.2 The Warsaw Culinary Festival offered workshops, cooking demonstrations, A sensory-rich playground was opened allowing both disabled and able-bodied discussion panels, walks, film shows and other attractions to its participants. The children to play together. It was established thanks to the support of participants motto of this second festival was the “Royal Table”, and its theme was Poland’s of Warsaw’s running events.3 culinary heritage and culinary education.6

National Museum The Royal Castle in Warsaw7 in Warsaw – Museum10

296,000** 717,000

Approx. 300 pieces of work by Poland’s finest artists, including paintings, sculptures, Opening of the “Marcello Bacciarelli. The Most Beautiful Portraits” temporary exhibi- engravings and drawings could be marvelled at during the “Shouting: Poland! Indepen- tion, presenting approx. 50 art pieces of the court painter to King Stanisław August. dence 1918” temporary exhibition. This was the final part of the “3 x Independent” project The exhibition is a chronological cross-section of his portrait portfolio. Some of these whose first parts included the “Paderewski” and “Józef Brandt 1841-1915” exhibitions.8 artworks are being presented in Poland for the first time.11

On one summer day, visitors to the Museum could feel the atmosphere of days gone by The tower of the Royal Castle has regained its former glory thanks to gilding around when visitors would frequent museums in felt slippers. Every one who visited the Museum the coat-of-arms and the cornice, a cleaned and plastered façade, lightening of the brick- in their favourite slippers was able to gain entry to the permanent galleries free of charge.9 red colour of the rounded pilasters, and conservation work and restarting of the clock.12

The Warsaw Rising POLIN Museum13 Museum of the History of Polish Jews18

718,000 691,000 The Museum was the first Warsaw winner of the “Oscars” of tourism: a Gold Cer- Over 116,000 people visited the “Estranged. March '68 and Its Aftermath” tem- tificate for Best Tourism Product in Poland granted by the committee of the Polish porary exhibition, commemorating the reasons, development and consequences Tourism Organisation.14, 15 of the greatest campaign of antisemitism in the history of post-war Poland.18, 19

Principle photography for the film “Kurier” began in June, directed by the multi- An audience of 2,500 people who gathered on the square before the Monument award winning master of Polish drama Władysław Pasikowski. The Museum was to the Ghetto Heroes were treated to a piece specially composed for the occasion both the initiator and co-producer of the first big budget feature film about war by Radzimir Dębski during the “Remembering Together” concert for the 75th anni- hero Jan Nowak-Jeziorański.16, 17 versary of the Uprising.20

16 The Museum in Warsaw21 of Warsaw25

104,000 87,000** The opening of the “Paderewski for Chopin” temporary exhibition shows Ignacy The second part of “The Things of Warsaw” core exhibition was open for visitors. Jan Paderewski as a performer and promoter of the works of Fryderyk Chopin. 13 themed rooms include, amongst others, a marble dolphin from the Villa Regia Some of the 40 mementos are being exhibited for the first time.22 palace and the cigarette case of the famous Mayor of Warsaw Stefan Starzyński.26

During a celebratory concert, the Fryderyk Chopin Institute presented a Buchholtz A cuddly monkey belonging to Wanda Traczyk-Stawska, a participant of the War- piano, the world’s first copy of the instrument owned by the Chopin family which saw Uprising found its way into the Museum collection. The stuffed toy which ac- the young Fryderyk liked to play.23, 24 companied her while in exile in POW camps and in volunteer schools now “lives” in the Room of Relics.27, 28

National Ethnographic Zachęta – National Museum in Warsaw29 Gallery of Art33

190,000 189,000 The Museum opened the Korean Gallery which is the largest collection of Korean The opening of the “Beyond Cybis” exhibition presenting the work of leading artefacts in Poland. The main focus of the exhibition is a replica of a Korean house, figures of Polish contemporary art and finalists of the Jan Cybis Award. The a hanok, designed with the idea of “borrowing beauty from nature”.30, 31 starting point of the exhibition was the belief in the sense of painting and its infinite possibilities.34 The “Fly Away” temporary exhibition kicked off celebrations of the Museum’s 130th anniversary. Despite presenting images of birds, the exhibition really tells us about In the summer, as part of the “Plac Małachowskiego 3” project, the space in front bird watchers and those describing birds while reaching for the language of myth, of Zachęta was closed to cars and given over to artists who presented a host art, nature and folklore.32 of performances and installations.35

Copernicus PGE Narodowy Science Centre36 Stadium39

1,144,000 2,036,000 Copernicus Science Centre invited lovers of astronomy to watch the total eclipse The “Concert for the Independent” featured 300 artists, patriotic and recreational songs of the moon together. Discovery Park was filled with telescopes and Copernicus from the last 100 years as well as historical dramatizations. A 40,000-strong audience saw staff were ready to tell visitors about this rare and spectacular phenomenon.37 commemorating the 100th anniversary of Poland regaining its independence.40

Copernicus prepared the first ever escape room for the youngest of science lov- Record high attendances of approx. 12,000 lovers of board games, including 8,000 ers on the anniversary of Nikola Tesla’s birth. Children were able to visit Tesla’s gamers, visited Warsaw Board Games Festival at the PGE Narodowy. It witnessed, amongst labs and solve puzzles inspired by his inventions.38 others, competitions, game premieres and demonstrations of board game illustrating. 41

Palace City Zoological Garden of Culture and Science in Warsaw45 in Warsaw42

687,000*** 898,000 The viewing terrace on the 30th floor is as good as new. After being cleaned hydro- An exhibition recounts the history of the as well as a mural featuring the well- dynamically, the façade has regained its original cream colouring; the impact of this known artistic talents of Lucy the chimp. These attractions and others accompanied renovation is truly magnificent.43 the celebrations of the 90th anniversary of . The main theme of the cele- brations was the protection of endangered animal species.46, 47 The world exhibition dedicated to Napoleon Bonaparte in the Palace and Culture and Science. It is the greatest collection of objects belonging to Napoleon ever The main avenue of the Zoo has been renovated. There, during summertime, visitors to be shown in Poland.44 could take in a temporary exhibition of portraits of endangered animal species au- thored by Joel Sartore, the multi-award-winning National Geographic photographer.48, 49

*approximate data, or data rounded to nearest thousand; **number of visitors to the headquarters; ***number of visitors to the viewing terrace on the 30th floor of the Palace

17 Tourist attractions in numbers

Main sights and attractions visited by tourists in Warsaw (%)*

78 Old Town 93 52 The Royal Łazienki Park 40 41 Palace of Culture and Science 38 37 Copernicus Science Centre 27 35 The Warsaw Rising Museum 34 31 22.6 million The Royal Castle 43 tourists and same-day PGE Narodowy Stadium 26 12 visitors took 25 National Museum 32 in Zamkowy Square* 19 POLIN Museum of the History of Polish Jews 26 16 Wilanów Palace 19 *between 10.2017 and 09.2018 Source: 51 0 10 20 30 40 50 60 70 80 90 100 Domestic tourists Foreign tourists

*total percentage data is over 100% as respondents could indicate more than one sight Source: 50

The biggest tourist attractions in Warsaw according to tourists (top 5)*

Domestic tourists Foreign tourists

37% 58% Old Town Old Town 24% 13% The Royal Łazienki Park The Royal Łazienki Park 21% 11% Copernicus Science Centre Palace of Culture and Science 17% 10% The Warsaw Rising Museum The Royal Castle 15% 10% Palace of Culture and Science The Warsaw Rising Museum *total percentage data is over 100% as respondents could indicate more than one place Source: 50

Selected events – attendances*

59th season Orange of the Chopin Concerts 105,000 60,000 Warsaw Festival at the Royal Łazienki Park concert-goers concert-goers

World Tour Warsaw 2018 15th Long Night – international beach volleyball 35,000 200,000 of Museums in Warsaw tournament spectators visitors

5150 Warsaw 1,400 22nd Science Picnic 50,000 2018 IRONMAN Enea triathlon participants** participants

Multimedia Fountain Park 920,000 displays spectators *approximate data, or data rounded to nearest thousand **participants of triathlon or accompanying events Source: 36, 52, 53, 54, 55, 56

14% of tourists took part in an event such as a concert, festival, fair or sports event during their stay in Warsaw50

18 Cultural institutions – visited by tourists while in Warsaw (%)*

50 museum 61 10 cinema 7 8 theatre 5 7 art gallery 24 1 opera house 4 1 philharmonic hall 4 2 other 3 40 none 29

0 10 20 30 40 50 60 70

Domestic tourists Foreign tourists

*total percentage data is over 100% as respondents could indicate more than one place Source: 50

Selected cultural institutions – attendances*

Teatr Wielki 355,000 National Theatre 74,000 – Polish National Opera spectators** in Warsaw spectators

ROMA Warsaw Philharmonic 103,000 274,000 concert-goers Musical Theatre spectators

*approximate data, or data rounded to nearest thousand **including visitors to the Theatre Museum Source: 57, 58, 59, 60

Warsaw included in an international group of cities most welcoming of vegans. The capital city came 7th in the Happy Cow website league table, which is helping create a global map of vegetarian cuisine. Warsaw prides itself on 47 completely-vegan restaurants.61

570 km-long cycle network with over 370 rental stations and 6.4 million hired bicycles as part of the Warsaw’s Public Bike system. Warsaw is number 1 in the 2018 Polish Cities Cycling League Table.62, 63

of tourists have a positive opinion of the cultural of tourists have a positive opinion of the entertainment 95% attractions on offer* 92% attractions on offer (club, disco, pub)*

of tourists have a positive opinion of tourists have a positive opinion of the shops 88% of the recreational and sporting facilities on offer* 95% and shopping centres on offer*

of tourists have a positive opinion of tourists have a positive opinion 93% of the gastronomy infrastructure* 87% of the customer service in tourist information points*

*people who have used this type of service Source: 50

19 5 ATTRACTIONS OFF THE BEATEN TRACK Touristic Warsaw is not only the Old Town or Royal Łazienki Park. In order to really discover the city and get a real feel for it, it’s worth going off the beaten track. Each district has its hidden treasures: monuments, museums, relaxing green spaces, and a variety of cultural and sports events. Tourists increasingly go looking for those genuine local gems, and Warsaw suits their tastes perfectly.

Koneser returns to Warsaw This revitalised urban space is the former “Koneser” Warsaw Vodka Distillery. The central part of this post-industrial complex is a square that is open to everyone. A host of festivals, concerts, exhibitions and other cultural events take place here. Koneser is also home to some unique bars and restaurants as well as the Warsaw Google Campus for startups. The Museum of Polish Vodka is located in the historic Rectification Plant and presents the history and tradition of the distillation of this beverage. Source: 1, 2, 3, 4

69,000 visitors! This many people visited the Neon Museum which holds a unique collection of post-war neon advertisements. Some were designed by leading artists and graphic designers, part of the Polish School of Posters. In 2018, the restored “Społem” neon sign was added to the collection; it came from the now defunct and famous “Sezam” Department Store. It made its public debut during the 15th Long Night of Museums. Source: 5, 6, 7

20 Made of brick and granite, the William Lindley Filter Station Complex is a fine example of 19th century industrial architecture. Recognised as a historical monument, the water filters are truly unique on a European scale. Perfectly preserved, they still operate according to their original purpose and design by the outstanding British engineer William Lindley. The slow filters are the only functioning tanks of this type in the world. Source: 8, 9, 10

Gastronomy, sport and culture under one roof Hala Gwardii is not only a popular market and restaurant spot, but also a venue for many interesting events, such as the famous Red Bull Street Style football tricks tournament, an international boxing gala and the Patyna Market bazaar with its unique vintage objects. Hala Gwardii is home to a Boxing Museum named after the father of Polish boxing Feliks Stamm, and contains memorabilia of leading Polish boxers. Source: 11, 12, 13, 14, 15

The Katyń Museum is the first ever building in Warsaw to reach the final of the prestigious EU Mies Award (named for Mies van der Rohe). An international communuity of architects has recognised the impressive revitalisation of part of the Citadel, which a century before was a prison and the place of death of many fighters of Polish independence. It became the headquarters of the Musuem in 2015, and today musuem-goers can discover the fate of Polish officers who were shot dead during WWII and buried in mass graves in Katyń in what is today’s Russia. Source: 16, 17

21 118,000 visitors! This many people visited Królikarnia and the Xawery Dunikowski Museum of Sculpture located within; it holds the largest collection of sculptures in Poland. The name of this palace, charmingly located on an escarpment, dates back to the first half of the 18th century. It was then home to a with rabbit hunting often taking place there. Currently, Królikarnia hosts a variety of exhibitions, concerts and performances, and sculptures from a large collection of the National adorn its historic park. Many outdoor events take place here in the summer. Source: 18, 19

Everyday life under communist rule Visitors to the Museum of Life Under Communism get to see a typical communist era flat, can sit inside a ‘cult’ Fiat 126p and even enjoy a coffee from a genuine 1950s espresso machine. The Museum's collection includes some truly unique exhibits such as a soda machine which once offered sparkling water to people on the streets of Warsaw. The museum is found on Plac Konstytucji (Constitution Square), in the heart of the MDM social realist housing estate. Source: 20, 21

The Poster Museum at Wilanów is the first museum of its kind in the world. It houses over 60,000 posters by Polish and foreign artists. A special place in the collection is reserved for the work of artists of the world-famous Polish School of Posters, such as Henryk Tomaszewski, Jan Młodożeniec, and Wojciech Fangor. The Museum has organised over 300 exhibitions for the past fifty years since its foundation. Many have been taken abroad, amongst others, at such prestigious locations as the Museum of Modern Art in New York, Musée des Arts Décoratifs in Paris, and Deutsches Historisches Museum in Berlin. Source: 22

22 451 races! This number of races has been held at Służewiec Racecourse. The most prestigious race of the season was the 105th Grand Warsaw Race. Not only is it an important sporting event, but also a popular social occasion, during which the competition for the most beautiful 1920s costume takes place. With an area of 150 hectares, this modernist complex has been a venue for a variety of events; concerts have included The Rolling Stones, Kings of Leon, Florence and the Machine, and Lana del Rey. Source: 23, 24, 25, 26, 27, 28

Saska Kępa is one of the trendiest areas of Warsaw. Despite only being incorporated into the city at the beginning of the 20th century, Saska Kępa now attracts visitors with its beautiful architecture, atmospheric restaurants, cosy cafes lining Francuska street, and countless events, including the annual Saska Kępa Festival. It enjoyed its greatest growth in the 1920s with many modernist villas sprouting up for wealthy Varsovians (artists, intellectuals, aristocrats). This included a building inspired by the famous French urbanist Le Corbusier at 9/11/11a Katowicka street, an avant-garde-inspired villa at 2 Francuska street, and a Streamline Moderne house at 6/8 Elsterska street. Source: 29, 30

Relaxing in nature with a view of Warsaw The Garden of the University of Warsaw Library is one of the most beautiful roof gardens in Europe. Not only does it attract students, but also local residents and tourists. Its colourful plants have created a lush, green maze of nooks and crannies, where you can find a fish-filled pond, fountains, cascades, charming little paths, bridges and pergolas. A key attraction is the view from the suspended footbridge: a magnificent panorama of Warsaw and the “wild” bank of the Vistula. Concerts, city games and outdoor cinema shows take place here during the summer. Source: 31, 32

23 6 TOURIST TRAFFIC CHARACTERISTICS Estimated size of tourist traffic1 Estimated arrivals of tourists and same-day visitors – number and percentage change in comparison to 2017

10,410,000 8% 13,651,000 15% Arrivals of tourists, total Arrivals of same-day visitors, total

7,410,000 5% 3,000,000 14% 13,435,000 14% 216,000 45% Arrivals Arrivals Arrivals of domestic Arrivals of foreign of domestic tourists of foreign tourists same-day visitors same-day visitors

Arrivals of tourists and same-day visitors, total 24,061,000 7%

Estimated arrivals of tourists by country – number and percentage share United Kingdom 385,000 12.8% USA 278,000 9.3% Germany 237,000 7.9% Ukraine 214,000 7.1% France 203,000 6.8% Spain 153,000 5.1% Italy 119,000 4.0% Russia 107,000 3.6% Canada 93,000 3.1% Israel 92,000 3.1% Australia 90,000 3.0% Belarus 70,000 2.3% China 67,000 2.2% Lithuania 64,000 2.1% Japan 58,000 1.9% Foreign countries Others 770,000 25.7% 3,000,000 29%

Estimated arrivals of Polish diaspora tourists by country – number and percentage share Poland 7,410,000 25.4% 164,000 4.0% Others 20.1% 71% 26,000 130,000 Spain United Kingdom 4.9% 32,000 17.0% Australia 110,000 USA 5.4% 35,000 10.3% 67,000 France Germany 5.8% 7.1% 38,000 46,000 Canada Ukraine

24 Estimated arrivals of domestic tourists by voivodship Estimated arrivals of domestic same-day visitors – number and percentage share by voivodship – number and percentage share

małopolskie 904,000 | 12.2% mazowieckie 4,217,000 | 31.4%

wielkopolskie 771,000 | 10.4% łódzkie 1,775,000 | 13.2%

śląskie 767,000 | 10.3% śląskie 1,041,000 | 7.8%

pomorskie 700,000 | 9.5% małopolskie 905,000 | 6.7%

dolnośląskie 677,000 | 9.1% wielkopolskie 871,000 | 6.5%

mazowieckie 598,000 | 8.1% lubelskie 871,000 | 6.5%

zachodniopomorskie 501,000 | 6.8% podlaskie 802,000 | 6.0%

lubelskie 395,000 | 5.3% pomorskie 683,000 | 5.1%

podkarpackie 372,000 | 5.0% warmińsko-mazurskie 529,000 | 3.9%

łódzkie 332,000 | 4.5% dolnośląskie 410,000 | 3.0%

kujawsko-pomorskie 329,000 | 4.4% kujawsko-pomorskie 393,000 | 2.9%

podlaskie 286,000 | 3.9% świętokrzyskie 341,000 | 2.5% warmińsko-mazurskie 278,000 | 3.7% podkarpackie 273,000 | 2.0%

lubuskie 195,000 | 2.6% zachodniopomorskie 205,000 | 1.5%

świętokrzyskie 176,000 | 2.4% opolskie 102,000 | 0.8%

opolskie 129,000 | 1.7% lubuskie 17,000 | 0.1%

Profile of tourists visiting Warsaw

Domestic tourists2

9% 9% 8% >59 years 15-19 years rural areas of age of age 41% 24% men city >500,000 9% 14% 12% 50-59 years 20-24 years town <20,000 of age of age placemiejsce of re- age gender zamieszsidence- 20% 15% kania 40-49 years 25-29 years of age 16% of age 59% 18% 20,000 - 50,000 women 200,000 - 500,000 24% 30-39 years 11% 11% of age 100,000 - 200,000 50,000 - 100,000

Foreign tourists2

11% 6% 6% >59 years 15-19 years rural areas of age of age 51% men 52% 7% 18% city >500,000 town <20,000 10% 20-24 years 50-59 years of age of age place of re- 7% wiekage gender 20,000 - 50,000 16% sidence 15% 25-29 years 40-49 years of age 7% of age 49% 50,000 - 100,000 23% women 30-39 years 14% 8% of age 200,000 - 500,000 100,000 - 200,000

25 Foreign tourists – main countries divided into age groups (%)3

35 32 33 30 27 28 25 25 25 23 22 20 20 19 18 18 18 16 17 17 15 15 15 13 14 13 11 11 10 11 11 10 8 6 5 4 2 0 United Kingdom USA Germany Ukraine France

15-24 years of age 25-34 years of age 35-44 years of age 45-54 years of age 55-64 years of age >65 years of age

Profile of a tourist’s stay in Warsaw

Sources of information about Warsaw (%)*

60 51 50

40 36 30 30 28 23 21 20 20 20 17 16 14 15 8 9 10 7 7 6 6 4 4 3 1 0 tourist family/ other Warsaw social tourist mobile atlases/ travel other none websites friends websites city media guides apps maps agency sources website

Domestic tourists Foreign tourists *total percentage data is over 100% as respondents could indicate more than one source Source: 2

Travel companions while going to Warsaw (%)*

50 48 82% of tourists organise their trip to Warsaw by themselves, for 6% of tourists, 40 36 the trip is organised by family or friends2 32 30 27 23 22 20

10 9 6

0 family friends, alone organised acquaintances group trip Domestic tourists Foreign tourists *total percentage data is over 100% as respondents could indicate more than one answer Source: 2

84% of tourists come to Warsaw directly from their place of residence2

26 Main purpose of visiting Warsaw (%)2

50 41 40

30 26 26

20 14 14 10 11 10 10 6 7 6 5 5 4 4 2 2 2 1 2 1 1 0 sightseeing visiting rest business learning participation participation entertainment participation participation other relatives matters/ about in a cultural in training (club, disco, in conference/ in sporting purpose or friends interests the culture, event pub) fair event history and local Domestic tourists Foreign tourists customs

Number of visits to Warsaw (%)2 Length of stay in Warsaw (%)3 4.36 days average length of stay 70 69 30 in Warsaw 27 60 25 51 50 20 20 20 20 20 19 40 15 13 12 30 27 11 10 9 9 20 7 14 14 6 10 5 4 10 7 7 2 1 0 0 1 2 3-5 >5 up to 1 day (not 2 days 3 days 4 days 5 days 6 days 7 days 3 hours overnight) or more

Domestic tourists Foreign tourists Domestic tourists Foreign tourists

Average declared amount spent per person during stay in Warsaw3

Divided into age groups (euro)

"65 years of age 277 55-64 years of age 213 45-54 years of age 166 35-44 years of age 165 25-34 years of age 157 15-24 years of age 146 25 0 50 100 150 200 250 300 169 euro euro average declared amount spent per person during stay in Warsaw Divided into main countries (euro) and change in comparison to 2017

United Kingdom 339 USA 618 Germany 413 12 19 euro euro Ukraine 199 93 euro 385 euro France 405 domestic tourists foreign tourists Spain 281 Italy 574 Russia 214 Israel 341 Canada 445

0 100 200 300 400 500 600 700

27 7 MEETINGS INDUSTRY Warsaw is the largest and most important destination for scientific and business events in Poland. It is ahub for political, economic, scientific, and cultural interests in the entire region of Central and Eastern Europe. Many institutions and organisations from the region have their seats here, naturally guaranteeing an inflow of ideas, innovation and capital.

Warsaw is the unquestioned leader in terms of the number of business and scientific events in Poland (congresses, conferences, fairs, incentive meetings, events) – almost 13,500* took place in 2018.

From among over 200 key MICE venues in the capital, there are numerous conference centres and hotels with conference capabilities as well as venues like museums, theatres, universities and colleges with conference rooms.

From the perspective of the meetings industry, Warsaw is the best connected Polish city in terms of domestic and international air traffic, and has the best hotel conference infrastructure.

*data collected from the Demand Outlook system maintained by Z-Factor Source: 1

The most important events in 20181

Amnesty International 3 250 Oracle Code Warsaw 2018 1 700 Global Assembly days participants International Conference day participants

10th International Congress Conference of the International of the Polish Society 3 600 4 250 Association of Young Lawyers for Vascular Surgery days participants days participants

IAJGS International Red Bull Street Style World Conference on Jewish 6 940 Finals 2018 International 2 1,500 Genealogy days participants Tournament days participants

Warsaw according to the world-famous ICCA ranking (International Congress And Convention Association)

76 association meetings* ( 13 in comparison to 2017)

29th place 18th place 1st place in the world in Europe in Poland (23rd in 2017) (16th in 2017) (1st in 2017)

*meetings which take place on a regular basis, involve more than 50 participants and migrate between at least three countries Source: 2, 3

28 Warsaw conference market – size and characteristics

The diagrams presented below are based on data from the Demand Outlook system maintained by Z-Factor. Demand Outlook does not include all conference venues in Warsaw – it focuses primarily on hotel establishments whose potential and capabilities are of key significance to the conference and events market in Warsaw. These are mainly 5, 4, and 3-star hotels.

Number of events by month1

1,456 1,500 1,332 1,363 total 1,240 1,238 1,268 1,250 1,187 1,040 960 1,000 896 13,366 738 750 648

500 36.6

250 average number 0 of events daily May July March April June August October January February September November December

Number of participants of events by month1

120,000 total 101,458 105,080 95,191 100,000 90,768 88,705 88,944 85,962

80,000 927,405 63,866 64,541 66,261 60,000 43,497 33,132 40,000 69.4

20,000 average number 0 of participants May July March April June of each event August October January February September November December

Space used by day of the week (m2)1

500,000 469,783 437,601 431,819

400,000 353,862 365,941 300,262 300,000 total

200,000 174,443 2,533,711 100,000

0

Friday Sunday Monday Tuesday Thursday Saturday Wednesday

29 Events by market segment1 Events by industry1

14.8% 16.3% others pharmaceutical/medical/ 0.4% health and beauty sports/recreation 9.0% 56.2% education/teaching others 2.1% government 7.5% technology, telecommunications, IT, 4.0% online services association 5.6% 17.2% travel/tourist services SMERF (Social, Military, 61.5% Education, Religious corporate 5.3% and Fraternal) consulting/recruitment

Events by type of organiser1 Events by venue type1

5.4% 5.4% governmental institution/ venue/hall for special public organisation events

6.5% association/ non-profit organisation

88.1% 94.6% business company hotel

Events by duration1

1.4% 1.6 days over 4 days 2.3% 4 days average duration 7.0% of each event 3 days 29.2% 2 days 60.0% 1 day

Occupancy of conference rooms and the number of events compared with selected cities4

Warsaw Budapest Prague Kraków Silesian agglomeration Wrocław

occupancy of conference rooms 14.2% 9.5% 7.7% 14.2% 26.0% 19.0%

occupancy of conference rooms – change in comparison -4.4% -1.0% -2.1% -3.5% -0.3% -1.4% to 2017

number of events – change in comparison -8.1% -3.7% -5.9% -7.1% +3.4% +10.4% to 2017

30 Exhibition space of selected venues5

EXPO XXI Warszawa Global EXPO

17,500 m2 13,800 m2

Palace of Culture and Science – Warsaw PGE Narodowy Stadium Congress Centre 22,350 m2 10,000 m2

Tourist traffic characteristics – business tourists6

Main means of transport Main types of accommodation Visits to Warsaw used in travelling in Warsaw directly to Warsaw hotel 47% first 19%

train staying with family/friends 17% second 10% 38%

rented flat/apartment 12% visited 3-5 times 22%

airplane car hostel/excursion hostel/ visited more than 5 times 26% 26% youth hostel 11% 49%

Airports of arrival to Warsaw Amount spent during stay in Warsaw

312 euro Warsaw Chopin Airport 96%

average declared amount Warsaw Modlin Airport 4% spent per person

31 8 WARSAW’S IMAGE Warsaw according to tourists

Amongst the significantly positive aspects 8.75 9.02 9.09 of their stay, tourists most often list:

friendly people

average tourist average tendency average tendency attractiveness* of wanting to return* to recommend a visit interesting places to family/friends* and monuments (NPS=69) good transport

*on a scale of 1 to 10 Source: 2 Source: 1

Warsaw’s image among residents of the largest cities of China, Israel, Japan and the USA3

Knowledge of Warsaw compared with selected European cities

among among among among Chinese Israelis Japanese Americans

86% 97% 86% 73%

80% 97% 80% 68% Berlin Warsaw

71% 95% 79% 61% Prague

68% 96% 76% 64% Budapest

Positive impressions associated with Warsaw*

among among among among Chinese Israelis Japanese Americans

among people who have visited Warsaw at least once 72% 33% 57% 57%

among people who have never visited Warsaw 51% 19% 21% 27%

*among people who have at least heard of Warsaw

32 Tendency to want to visit Warsaw*

have a very high tendency 68% 47% 21% 32% to want to visit Warsaw

Chinese Israelis Japanese Americans *among people who have at least heard of Warsaw

Main associations with Warsaw*

among among among among Chinese Israelis Japanese Americans

Capital of Poland/Poland 29% 20%

Warsaw Pact, eastern bloc, communism 23% 20%

Fryderyk Chopin 14%

war, fight for freedom 25%

Jewish Holocaust, concentration camps 54%

ghetto/Ghetto Uprising 52%

*among people who have at least heard of Warsaw

Main characteristics of Warsaw*

according according according according to Chinese to Israelis to Japanese to Americans

city with a large number of monuments 59% 40% 61%

clean city 59%

city with interesting architecture 58% 40% 56%

city seldom visited by tourists 56%

expensive city 42%

city which is difficult to get to 40%

classical city 38%

interesting city 48%

*according to people who have at least heard of Warsaw

33 Most well-known Warsaw places, events and sights*

among among among among Chinese Israelis Japanese Americans

National Museum 58% 29%

International Fryderyk Chopin Piano Competition 58% 40%

The Warsaw Rising Museum 52% 62%

POLIN Museum of the History of Polish Jews 50% 55% 39%

Old Town 49% 35% 24%

River Vistula 49%

The Royal Castle 27%

*among people who have at least heard of Warsaw

Recognisability of Fryderyk Chopin*

among among among among Chinese Israelis Japanese Americans knowledge of Fryderyk Chopin 94% 71% 87% 68% association of Fryderyk Chopin 70% 37% 56% 38% with Warsaw

*among people who have at least heard of Warsaw

Warsaw’s image among Polish people4

Main associations with Warsaw

among Polish people

Capital Palace of Culture PGE Narodowy The Royal Warsaw Sejm/Senate of Poland and Science Stadium Łazienki Park Uprising (parliament)

57% 21% 11% 8% 7% 7% 7%

34 Main characteristics of Warsaw

according to Polish people

city city often expensive interesting city with visited with a large attractive interesting dynamic city modern city by tourists city city number city architecture of monuments

69% 65% 61% 59% 57% 52% 51% 50%

Most well-known Warsaw places and sights

among Polish people

Palace of Culture The Royal PGE Narodowy Old Town and Science Castle Stadium

84% 80% 76% 73%

The Royal Wilanów National Łazienki Park Palace Museum

72% 65% 63%

Recognisability of Fryderyk Chopin

among Polish people knowledge of Fryderyk Chopin 98% association of Fryderyk Chopin 50% with Warsaw

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The Royal Castle in Warsaw – Museum 15. https://www.polsatsport.pl/wiadomosc/2017-09-29/muzeum- Cushman & Wakefield, 2018 11. https://www.zamek-krolewski.pl/zwiedzanie/archiwum-wystaw- boksu-im-feliksa-stamma-otworzylo-podwoje-w-hali-gwardii/ 14. Marketbeat. Rynek Biurowy Regiony. Podsumowanie 2018 r., czasowych/marcello-bacciarelli.-najpiekniejsze-portrety 16. Warsaw Tourist Office Cushman & Wakefield, 2019 12. http://warszawa.wyborcza.pl/warszawa/7,54420,23030219,wieza- 17. http://warszawa.wyborcza.pl/warszawa/7,54420,21801311,bylo- 15. Warsaw City Report Q4 2018, Jones Lang LaSalle, 2019 zamku-krolewskiego-po-renowacji-latem-wejdzie-na-nia. blisko-ale-warszawskie-muzeum-katynskie-nie-zdobylo-waznej. 16. Barometr Warszawski XI’18, Danae Sp. z o.o., 2018 html?disableRedirects=true html 17. https://www.ef.com/ca/epi/regions/europe/poland/ 18. Xawery Dunikowski Museum of Sculpture 13. The Warsaw Rising Museum 18. http://www.perspektywy.pl/RSW2018/ranking-uczelni- 19. http://www.krolikarnia.mnw.art.pl/o-krolikarni/ 14. https://www.rp.pl/Promocja-turystyczna/311269865-Muzeum- akademickich 20. http://wyborcza.pl/7,75410,24417092,naboje-do- Powstania-Warszawskiego-ze-zlotym-certyfikatem-POT.html 19. https://warszawa.stat.gov.pl/opracowania-biezace/informacje- syfonu-i-kozaczki-relaks-muzeum-zycia-w-prl-w-nowej. 15. http://mrot.pl/7-aktualnosci/1623-zloty-certyfikat-najlepszy- okolicznosciowe/inne-/17-listopada-miedzynarodowy-dzien- html?disableRedirects=true produkt-turystyczny-2018-dla-muzeum-powstania-warszawskiego studenta,23,10.html 21. http://warszawa.naszemiasto.pl/artykul/muzeum-zycia-w-prl-tak- 16. http://warszawa.wyborcza.pl/warszawa/7,54420,24318509,ponad- 20. Szkolnictwo wyższe w roku akademickim 2017/2018 (dane wygladala-codziennosc-w-epoce-pelnej,5056761,artgal,t,id,tm. 700-tys-odwiedzin-muzeum-powstania-warszawskiego-ale.html wstępne), Główny Urząd Statystyczny, 2018 html 17. https://www.1944.pl/artykul/kurier-w-rezyserii-wladyslawa- 21. Turystyka w Warszawie w opinii mieszkańców, Urząd m.st. 22. http://www.postermuseum.pl pasikowsk,4821.html Warszawy, 2019 23. http://torsluzewiec.pl/plan-gonitw-2018 18. POLIN Museum of the History of Polish Jews 24. http://www.sport.pl/inne/7,132432,23971799,wyscigi-konne-105- 19. https://www.polin.pl/pl/obcy-w-domu-marzec-68 wielka-warszawska-juz-w-ten-weekend.html 20. http://warszawa.wyborcza.pl/warszawa/7,54420,24282667,w Chapter 2: 25. http://warszawa.wyborcza.pl/warszawa/7,54420,22413848,wygry 1. http://www.lot.com/pl/pl/ yjatkowy-rok-dla-muzeum-polin-powstal-film-podsumowujacy- wali-spore-sumy-obstawiajac-turyste-demona-i-erotyka.html 2. https://www.alitalia.com/pl_pl/ najwazniejsze.html 26. https://www.tvp.info/19716376/to-jest-namietnosc-fiol-szmergiel- 3. https://www.emirates.com/pl/polish/ 21. The Fryderyk Chopin Museum in Warsaw chmielewska-z-piwkiem-w-torebce-pershing-wywozi-dzokejow- 4. Warsaw Chopin Airport 22. http://muzeum.nifc.pl/pl/muzeum/wystawy-czasowe/3_9112018- w-workach 5. http://www.ulc.gov.pl/pl/regulacja-rynku/statystyki-i-analizy-rynku- 13012019-paderewski-chopinowi/1 27. https://orangewarsawfestival.pl/pl transportu-lotniczego 23. http://muzeum.nifc.pl/pl/muzeum/aktualnosci/955 28. https://kultura.onet.pl/muzyka/gatunki/rock/the-rolling-stones- 6. http://www.lotnisko-chopina.pl/pl/samochod.html 24. https://www.rp.pl/Muzyka/309119932-Fryderyk-w-warsztacie- zagrali-w-warszawie/kmqgtrq 7. https://maps.google.pl/ Fryderyka-Chopina.html 29. https://sprawiedliwi.org.pl/pl/edukacja-i-zrodla/edukacja/ 8. https://www.lotnisko-chopina.pl/pl/aktualnosci-i- 25. Museum of Warsaw spacery-sladami-sprawiedliwych-w-warszawie/sprawiedliwi-na- wydarzenia/0/896/szczegoly.html 26. http://warszawa.wyborcza.pl/warszawa/7,54420,23443506,histor saskiej-kepie 9. https://www.lotnisko-chopina.pl/pl/aktualnosci-i- ia-miasta-w-21-gabinetach-wystawa-w-muzeum-warszawy.html 30. https://www.saskakepa.waw.pl wydarzenia/0/779/szczegoly.html 27. https://www.1944.pl/archiwum-historii-mowionej/wanda-traczyk- 31. https://www.buw.uw.edu.pl/o-nas/budynek-i-ogrod/ 10. https://www.pasazer.com/news/38094/ stawska,60.html 32. http://podroze.gazeta.pl/podroze/1,114158,6392639,Warszawa__ core,night,na,lotnisku,chopina.html 28. https://tvnwarszawa.tvn24.pl/informacje,news,powstancza- Ogrody_BUW_u___miejskie_spacery_z_adrenalina.html 11. https://niepodlegla.gov.pl/aktualnosci/wystawa-polski-album- malpka-o-niezwyklej-historii-trafila-do-muzeum-warszawy,275275. rodzinny-na-lotnisku-chopina-w-warszawie/ html Chapter 6: 12. Warsaw Modlin Airport 29. National Ethnographic Museum in Warsaw 1. Szacunek przyjazdowego ruchu turystycznego do Warszawy 13. https://modlinairport.pl/odbieram-pasazera/dojazd 30. http://ethnomuseum.pl/wystawy/galeria-koreanska/ w 2018 r., dr hab. Ewa Dziedzic, prof. SGH, 2019 14. https://www.modlinbus.pl/strony/page/dojazd-z-warszawy- 31. http://ethnomuseum.pl/blog/koreanski-design-w-warszawie/ 2. Badanie opinii turystów odwiedzających Warszawę w 2018 r., centrum-na-lotnisko-modlin 32. http://ethnomuseum.pl/wystawy/odloty/ Realizacja Sp. z o.o., 2018 15. https://www.modlinairport.pl/aktualnosc/rekordowy-2018-rok- 33. Zachęta – National Gallery of Art 3. City of Warsaw custom analysis on the basis of “Badanie opinii w-mpl-warszawamodlin-rok-2018-byl-pod-wieloma-wzgledami- 34. https://www.rp.pl/Sztuka/180919260-Polscy-malarze-trzymaja- turystów odwiedzających Warszawę w 2018 r.”, Realizacja Sp. z przelomowy-dla sie-mocno.html o.o., 2018 16. Custom analysis on the basis of: Tourism in Warsaw. Report 35. https://zacheta.art.pl/pl/wystawy/plac-malachowskiego-3 2017, Warsaw Tourist Office, 2018; Warsaw Chopin Airport; 36. Copernicus Science Centre Chapter 7: Warsaw Modlin Airport; http://www.krakowairport.pl/pl/b2b,c56/ 37. https://www.facebook.com/events/2494356933911430/ 1. Warsaw Tourism Organization – Warsaw Convention Bureau uslugi-lotnicze,c57/bettercountonnumbers,c58/statystyki,c68/ 38. http://www.kopernik.org.pl/news/n/escape-room-tesli/ 2. 2017 ICCA Statistics Report. Country & City Rankings, International podsumowanie-roku-2018,a984.html; http://www.airport.gdansk. 39. PGE Narodowy Stadium Congress and Convention Association pl/airport/news/news_1955_podsumowanie-roku-2018.html; 40. https://www.pgenarodowy.pl/aktualnosci/10156,film-z-koncertu- 3. 2018 ICCA Statistics Report. Country & City Rankings, International https://www.katowice-airport.com/pl/lotnisko/statystyki-roczne; dla-niepodleglej Congress and Convention Association http://airport.wroclaw.pl/lotnisko/o-lotnisku/statystyki/statystyki- 41. https://www.pgenarodowy.pl/aktualnosci/10203,planszowki-na- 4. Demand Outlook. Polska & Europa Środkowo-Wschodnia 2018, ogolne/; https://www.airport-poznan.com.pl/pl/port-lotniczy/ pge-narodowym-z-nowym-rekordem Z-Factor Sp. z o.o. s.k. statystyki; https://www.bud.hu/en/business_and_partners/ 42. Palace of Culture and Science in Warsaw 5. Warsaw Meetings Guide 2019, Warszawska Organizacja aviation/facts/facts_and_figures/traffic_statistics_2018.html; 43. http://www.pkin.pl/aktualnosci/373-pierwsze-efekty-remontu- Turystyczna – Warsaw Convention Bureau https://www.prg.aero/en/node/5162; https://www.viennaairport. elewacji-xxx-pietra- 6. City of Warsaw custom analysis on the basis of “Badanie opinii com/en/company/investor_relations/news/traffic_results?news_ 44. http://www.pkin.pl/aktualnosci/337-wystawa-napoleon-bonaparte turystów odwiedzających Warszawę w 2018 r.”, Realizacja Sp. z beitrag_id=1547640734879; https://www.munich-airport.com/ 45. City Zoological Garden in Warsaw o.o., 2018 traffic-figures-263342 46. http://www.um.warszawa.pl/aktualnosci/warszawskie-zoo-ma- 17. http://rozklad-pkp.pl/ ju-90-lat Chapter 8: 1. City of Warsaw custom analysis on the basis of “Badanie opinii 18. Badanie opinii turystów odwiedzających Warszawę w 2018 r., 47. http://www.um.warszawa.pl/aktualnosci/o-jubileuszu-zoo- turystów odwiedzających Warszawę w 2018 r.”, Realizacja Sp. z Realizacja Sp. z o.o., 2018 przypomni-mural o.o., 2018 48. http://www.um.warszawa.pl/aktualnosci/g-wna-aleja- 2. Badanie opinii turystów odwiedzających Warszawę w 2018 r., warszawskiego-zoo-wyremontowana Chapter 3: Realizacja Sp. z o.o., 2018 49. http://warszawa.wyborcza.pl/warszawa/7,54420,23750895, 1. Custom analysis on the basis of data from Warsaw Tourist Office, 3. Raport z badania ilościowego na temat wizerunku Warszawy wystawa-national-geographic-photo-ark-w-warszawskim-zoo. City of Warsaw and Ministry of Sport and Tourism wśród mieszkańców największych miast Chin, Japonii, USA html?disableRedirects=true 2. Custom analysis on the basis of data from the Statistical Office oraz Izraela, ARC Rynek i Opinia, 2018 50. Badanie opinii turystów odwiedzających Warszawę w 2018 r., in Warszawa 4. Badanie nt. odwiedzania oraz postrzegania Warszawy przez Realizacja Sp. z o.o., 2018 3. Wykorzystanie turystycznych obiektów noclegowych w 2018 roku, mieszkańców Polski, Kantar Public, 2019 Główny Urząd Statystyczny, 2019 51. Badanie ruchu turystycznego na obszarze Warszawy. Październik 4. Data resources of TourMIS – MODUL University Vienna, Austrian 2017 – Wrzesień 2018, Selectivv, 2019 Photographs: National Tourist Office, European Travel Commission 52. Stołeczna Estrada Introduction: photo Filip Kwiatkowski 5. Raport 2018. Rynek Hotelarski w Polsce. Wydanie specjalne 53. Polish Volleyball Federation Chapter 4: p. 16: pictures 1, 2, 3, 5 and 6 - photo City of Warsaw; czasopisma Świat Hoteli, BROG B2B Sp. z o.o. S.k., lipiec-sierpień 54. Sport Evolution picture 4 – photo Waldemar Panów; p. 17: picture 1 – photo 2018 55. Alter Art Waldemar Panów; pictures 2, 4, 6 and 8 - photo City of Warsaw; 6. Badanie opinii turystów odwiedzających Warszawę w 2018 r., 56. City of Warsaw picture 3 - photo Michał Przeździk, National Ethnographic Museum Realizacja Sp. z o.o., 2018 57. Teatr Wielki - Polish National Opera in Warsaw; pictures 5 and 7 – photo Filip Kwiatkowski 7. https://www.airdna.co/vacation-rental-data/app/pl/default/ 58. Warsaw Philharmonic Chapter 5: pictures 1, 2, 8, 9 and 10 – photo City of Warsaw; picture 3 warsaw/overview 59. National Theatre in Warsaw – photo Ł. Kopeć; picture 4 – R. Motyl; pictures 5, 6, 7 and 11 – photo 8. http://metrowarszawa.gazeta.pl/metrowarszawa/7,141638,22 60. Roma Musical Theatre Filip Kwiatkowski 986754,po-pieciu-latach-ponownie-otwieraja-hotel-europejski- 61. https://www.happycow.net/vegtopics/travel/top-vegan-friendly- ceny-pokoi.html cities Design on cover represents the Heavens of Copernicus Planetarium, 9. http://www.propertydesign.pl/architektura/104/hotel_europejski_ 62. http://www.um.warszawa.pl/aktualnosci/dobry-rok-rowerowe- part of Copernicus Science Centre otworzyl_drzwi_dla_gosci,18729.html podsumowanie-2018 10. https://www.thinkmice.pl/news/1052-raffles-europejski-warsaw- 63. https://www.morizon.pl/blog/rowerowy-ranking-miast-2018- All amounts given in euro are calculated based on the average Bank wyrozniony-przez-time-a warszawa/ of Poland rate of 31 December 2018 (1 euro = PLN 4.3)

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