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Tidning Förelektronikbranschen NR 8-9/2008 ÅRGÅNG 54 PRIS 60 KR TIDNING FÖR ELEKTRONIKBRANSCHEN EXKL MOMS NYA SEGRARE I RADIOGOLFEN PANASONICS NYA KAMEROR 13 SIDOR NYHETER OM SPEL Produkt- information Kampanjer & erbjudanden Priser Marknadsföring & reklammaterial Logistik Lagerstatus Bilder & logotyper Allt Sony på ställe: sony1.net Snabbare leveranser, förbättrad försäljning och enklare beställning Sony1 är ditt nya verktyg med mängder av smarta funktioner för enklare beställning, effektiv försäljning och marknadsföring. Med Sony1 får du: UÊ"i`iL>ÀÊÛiÀÃÌÊ>ÛÊ`ÌÌÊ«ÀÃÊV ÊÛiÀÊ>}iÀÌ}F} UÊ>«>iÀ]ÊiÀLÕ`>`i]ÊÕÌL`}Êi]Ê>À>`ÃvÀ} UÊ*À`ÕÌvÀ>Ì UÊ}ÃÌÕ««}vÌiÀÊÃÊ `iÀ]ÊÛÌÊi`ÊiÀ> UÊ«>`iÊvÀ>ÌÊV ÊÕ««`>ÌiÀ}>ÀÊÛ>Ê>Ê UÊ1ÌL`}Ê«FÊ«À`ÕÌiÀ>ÊV Ê`iÃÃÊ} iÌiÀ UÊvÀ>ÌÊÊ>ÌÛÌiÌiÀ]ÊiÀLÕ`>`iÊV Ê«ÀÌÃ UÊÊ"v>ÌÌ>`iÊL`L>Ê«FÊ«À`ÕÌiÀ]Ê}ÌÞ«iÀÊV ÊL`iÀ www.sony1.net – bättre försäljning, snabbare leveranser genom distribution via vår samarbetspartner Techdata www.sony1.net RATEKO INNEHÅLL 8 - 9 / 2 0 0 8 NR 8-9/2008 ÅRGÅNG 54 PRIS 60 KR TIDNING FÖR ELEKTRONIKBRANSCHEN EXKL MOMS NYA SEGRARE I RADIOGOLFEN PANASONICS NYA KAMEROR 13 SIDOR NYHETER OM SPEL OMSLAGSBILD: MIRROR´S EDGE I NÄSTA NUMMER: - TEMASIDOR FRÅN IFA-MÄSSAN I BERLIN - CANONS HÖSTNYHETER SKUTTA RUNT ISTÄLLET FÖR SOFFPOTATIS – NYA SPEL SIDORNA 64-67 12 AVANCERAT FOTO I LITET FORMAT 30 NIKON LANSERAR NYA D700 Mitt i semestertider lanserade Pana- Nikon har lanserat nya systemka- sonic nya kameror, bland annat Lumix meran med sensor i FX-format, LX3, uppföljaren till LX2. D700, samt sex kompaktkameror. 16 NY PLATTFORM FÖR BÄRBARA DATORER 32 EN NY PRODUKT FÖR MASSMARKNADEN I mitten av juli lanserades Intels nya plattform för bär- På väg till världens radiohandlare är nu Femtocellen, en bara datorer, Intel Centrino 2. massmarknadsprodukt som ger billigare mobiltelefoni. 18 WALKMAN FYLLDE TRE ÅR 34 SONY SAMLAR ALLT PÅ EN PLATTFORM I samband med att Walkman-te- Idag lanseras Sony1, en ny plattform där återförsäljare lefonen fi rade tre år presenterade kan få all information samlad på ett ställe. Sony Ericsson tre nya telefoner som erbjuder mobil musik till 38 KODNINGSSYSTEM FÖR DIGITAL KABEL-TV ännu fl er användare. Både Viasat och Svensk Programagentur satsar på Cryptoguard, kodningssystem för digital kabel-TV. 42 TIO FRÅGOR TILL GREENPEACE Kathleen McCaughley på Green- peace ser en stor potential för konsumentelektronikbranschen att arbeta miljövänligt. 20 SEGRARNA I RADIOGOLFEN 2008 Erik Hartman och Owe Stenback, där har ni vinnarna i B och A-klassen i Radiogolfen 2008. 24 TV-TITTANDET FLYTTAR TILL INTERNET 50 HETA SPELNYHETER PÅ SPELMÄSSAN E3 Europas TV-bolag räknar med att TV fl yttar till bredband Spelen Colosseum (bilden) och Crash Commando var och Internet i framtiden. två av svenska stoltheter på E3 i Los Angeles. RATEKO 8-9/2008 3 föreställ dig ett oemotståndligt begär Tänk dig en upplevelse av teknisk fulländning som griper tag i dig. Njut av hemma biosystemets mjuka runda former och av en Full HD TV i Crystal Design vars smekande ytor tonar i rött och transparens. Upptäck hur Blu-Ray-spelaren och DV-kameran matchar TV:ns upplösning, känn digitalkamerans bekväma tyngd och stilrena uttryck, och hur allt är lika lätt att använda som den portabla mediaspelaren. Det är produkter som gör ditt liv lite enklare, lite snyggare, lite mer innehållsrikt. Det är tveklöst Samsung. Läs mer på www.samsung.se Samsung Collection: LCD-TV 6-serien 32”– 52”, Blu-Ray P1500, Mediaspelare P2, Digitalkamera NV24HD, DV-kamera HMX20, Hemmabiosystem HT-X715. Återförsäljare: AudioVideo, Elgiganten, Euronics, Expert, Expert stormarknad, Mediamarkt, Onoff och Siba. SCE150 AV promo Rateko 210x297 Sv.indd 1 08-08-20 15.29.13 ELEKTRONIKBRANSCHEN NR 8-9/2008 www.elektronikbranschen.se LEDARE Branschtidning för fackhandeln inom 29 AUGUSTI 2008 Radio, TV, Foto, IT, Telekom och Service Chefredaktör & ansvarig utgivare Jan Bjerkesjö Tel: 08 - 508 938 56, 0708 241152 [email protected] Teknisk redaktör Nyhets- Ola Larsson Tel: 08 - 508 938 58, 0709 309505 [email protected] Medverkande torka i all Anders Appelqvist Göte Andersson (TV/Femtocell) VD Anders Appelqvist (Ledare) ElektronikBranschen Åke Bergman (Debatt) Tel: 08 - 508 938 50 Allan Larsson (ARN) mobil: 0708-78 41 40 Martin Lindell (E3) [email protected] Jan Ljuhs (Radiogolfen) ära, men... Mats Lundgren (Spel&Film) Anders Lundmark (ARN) r det bara jag som är förvånad över hur media marknadsför en ny mobiltelefon Annonser & prenumerationer från ett stort amerikanskt företag? Det började redan när man lanserade telefo- Birgitta Hjorth nen i USA. Många artiklar och inslag i radio och TV innan produkten ens kom Tel: 08 - 508 938 59, 0709 612001 Ä [email protected] till Europa. Sedan uppföljning när företaget visar sig ha valt en av de mindre distribu- tionskanalerna i Sverige för att lansera produkten. Självklart inslag inför releasen om Prenumerationspris 2008 Helår 450 kr + moms. att nu finns det chans att köpa den och rapporter från den kö man själv varit med att Särskild prislista för butiks- skapa. Någon vecka senare rapporteras på bästa nyhetsplats att den återförsäljaren nu anställda och CANT-medlemmar. hade den berömda produkten som nummer ett på sin försäljningslista. Inte så konstigt med tanke på deras försäljningsvolymer och att de som triggats av marknadsföringen i nyheterna nu vet att de måste gå just dit för att köpa produkten. Det fortsätter med okritiska rapporter om enorma försäljningsframgångar i USA innan produkten introducerades i Europa. Jag hörde att den totala volymen av det som såldes under ett år motsvarade det som det stora finska företaget tillverkade under en weekend. Verkställande direktör Anders Appelqvist Tel: 08 - 508 938 50 den vakna fackpressen görs en uppföljning där man konstaterar att produkten [email protected] har en batteritid som är under all kritik. Telefonen klarar inte ens en dag om alla Assistent I funktioner slås på. Dessutom fungerar den allmänt dåligt som en 3G-telefon och Kristina Wirbing man kan ifrågasätta GPS-funktionen. Denna artikel följs inte upp av någon av de som Tel: 08 - 508 938 51 marknadsfört telefonen i nyheterna. [email protected] Tänk ifall något nyhetsprogram berättat om en ny MP3-modell eller en ny platt Rateko TV med fantastiska funktioner som lanserades av någon av de stora elektronikkoncer- Box 22 307, 104 22 Stockholm nerna? Där man dessutom berättade att tillverkaren valt en speciell distributionskanal (Klara Norra Kyrkogata 31, 1 tr) Tel: 08 - 508 938 56 där man kan hitta produkten. Fax: 08 - 508 938 01 Vad kan det bero på att man så okritiskt marknadsfört en produkt från just detta ElektronikBranschen dataföretag? Är det en David mot Goliat-effekt eller är det en följd av att journalister Box 22 307, 104 22 Stockholm historiskt favoriserat och använt produkter från just detta företag? (Klara Norra Kyrkogata 31, 1 tr) Jag har avsiktligt valt att inte nämna några namn eftersom 95 procent av er vet exakt Tel: 08 - 508 938 00 Fax: 08 - 508 938 01 vilka företag jag avser. Ni övriga fem procent måste avbryta TV-spelandet kl 19.00 för att se på Nyheterna, gå in på SVT Play eller gräva i återvinningskorgen efter en Tryckeri avlagd dagstidning. Trydells Tryckeri AB Box 68, 312 21 Laholm Tel: 0430 - 731 00 lla pratar lågkonjunktur. Jag föreslår att vi låter andra branscher realisera den så www.trydells.se skall vi ta hand om alla de som har mer pengar än någonsin i ett land som har Tryckår: 2008, ISSN: 1654-773X Afantastiskt bra ekonomi. Man får det inte bättre än vad man tror att det kan bli. n Utgivningsdagar 2008 26/9, 31/10, 28/11. Tidningen ansvarar ej för icke beställt material. Nu är vi en Svanen-märkt produkt Citera oss gärna, men ange alltid källan. Eftertryck kan medges efter överenskommelse Nu är Rateko Svanen-märkt, vilket innebär att tryckning med redaktionen. och prepress av branschtidningen är miljömärkt. RATEKo 8-9/2008 NYHETER REDAKTÖR/JAN BJERKESJÖ/TEL 08-508 938 5 EISA delar varje år ut utmärkelser till de bästa produkterna inom foto, ljud och video. Juryn består av chefredaktörer Fler produkter i och tekniska redaktörer från 50 ledande facktidningar i 20 europeiska länder. EISA anses allmänt vara den förnämsta Focus Tradings utmärkelse som en produkt kan erhålla. Här följer ett axplock ur de prisade produkterna: portfölj Årets HD-videokamera Europas bästa hemmabiosystem: med flashminne (Europe- LG HT953TV Focus Trading utökar sin an HD Flash Camcorder): produktportfölj av kameror Sony HDR-TG3 ”Detta väldesignade med ytterligare två märken. hemmabiosystem Sedan tidigare är Focus som Äkta 1920 x 1080 Full från LG levererar bekant distributör för Sams- HD i fickformat. Värl- en kraftfull uteffekt ung, Panasonic och JVC. dens minsta videoka- på 1000W. LG- Man har nu dels slutit ett mera med Full HD har HT953TV har fin- distributörsavtal med Sony en titan-konstruktion justerats av high-end ljudgurun Mark Levinson, som omfattar både kameror, för bästa hållbarhet. för att garantera maximal ljudkvalitet. LG:s videokameror och tillbehör. Den kan bekvämt lagra exklusiva teknik, Virtual Sound Matrix (VSM), I gruppen tillbehör finns upp till 100 minuter video i Full HD, ger den ultimata surroundupplevelsen när man även digitala fotoramar och komplett med 5.1 surroundljud, på ett tittar på film eller lyssnar på musik. printers. På tillbehörssidan Memory Stick Duo minneskort. n Årets LCD: Philips 42PFL9803 blir man ensam distributör i Årets kamera (European Sverige. Camera): Sony α350 I EISA-utmär- Dessutom blir man ny kelsens motive- generalagent för Pentax En systemkamera ringen till Philips från 1 september. Agenturen där bildskärmen kan 42PFL9803 upp- på Pentax gäller hela Focus användas som sökare märksammas sär- Nordic-gruppen, som opere- och med extremt snabb skilt den fantastiska rar på den nordiska markna- skärpeinställning. En bildkvaliteten som den. n mångsidig tiltbar LCD-skärm innebär många Philips gjort sig nya kreativa möjligheter att ta bilder med en känt för i tv-bran- Två miljarder upplösning på hela 14,2 megapixel.
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