Standard STD 5051,16 Volvo Group
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Standard STD 5051,16 Volvo Group Issue date May 2020 Issue 17 Page 1 (50) The English language version is the original and the reference in case of dispute. MARKING AND DESIGNATIONS Text marking on parts Marking of parts Orientation This issue differs from issue 16 in that: - it has been clarified that the standard covers both Volvo Group brands as well as joint venture brands. - the standard has been restructured (rearranged) for better readability. - section 3.3 has been revised to comply with European competition legislation. - sections 6.6 and 6.7, which describe free-text marking and supplementary marking, respectively, have been added. - the option to perform the VOLVO PENTA marking on a single line has been added in section 8.4. - the Nova Bus logo has been updated. - the reference to figures for date clock in table 3 have been changed from 4a and 5a to 3a and 4a, respectively. - the ARQUUS brand marking has been added in section 8. Standard STD 5051,16 Volvo Group Issue 17 Page 2 (50) Contents 1 Scope and field of application ......................................................................................................... 3 2 Terms and definitions ....................................................................................................................... 3 3 Location and visibility....................................................................................................................... 3 3.1 General ................................................................................................................................................ 3 3.2 Volvo Group and joint venture brand markings ................................................................................... 3 3.3 Supplier brand marking – when applicable ......................................................................................... 4 3.4 Supplier serial number ........................................................................................................................ 4 4 Indication of marking in design-engineering documentation ...................................................... 4 5 Marking methods ............................................................................................................................... 6 6 Basic markings .................................................................................................................................. 7 6.1 Volvo brand marking ........................................................................................................................... 8 6.2 Part number ......................................................................................................................................... 8 6.3 Country of origin .................................................................................................................................. 8 6.4 Special requirements for the United States ........................................................................................ 8 6.5 Designations ........................................................................................................................................ 8 6.6 Free-text marking ................................................................................................................................ 9 6.7 Supplementary marking ...................................................................................................................... 9 7 Supplementary markings ............................................................................................................... 12 8 Brand marking and text requirements .......................................................................................... 15 8.1 Relative position of brand marking and text on marked part ............................................................ 16 8.2 Text style for other text ...................................................................................................................... 16 8.3 Colours .............................................................................................................................................. 17 8.4 VOLVO and VOLVO PENTA ............................................................................................................ 17 8.5 UD TRUCKS ..................................................................................................................................... 20 8.6 SDLG ................................................................................................................................................. 24 8.7 RENAULT TRUCKS .......................................................................................................................... 26 8.8 PREVOST ......................................................................................................................................... 29 8.9 NOVABUS ......................................................................................................................................... 30 8.10 MACK ................................................................................................................................................ 31 8.11 EICHER ............................................................................................................................................. 35 8.12 ARQUUS ........................................................................................................................................... 38 9 Associated standards ..................................................................................................................... 42 Appendix A Marking examples ............................................................................................................. 43 Appendix B Discontinued basic markings .......................................................................................... 47 Appendix C Discontinued supplementary markings .......................................................................... 48 Appendix D Discontinued Volvo wordmark sizes ............................................................................... 50 Standard STD 5051,16 Volvo Group Issue 17 Page 3 (50) 1 Scope and field of application This standard specifies how parts shall be marked or branded. Which parts shall be marked and what information the marking shall contain is not addressed here, as this is decided in local instructions at the respective Volvo Group entity. The standard applies to direct marking on parts. In relevant sections, it may also be used for indirect marking, such as marking of packages. Marking may include Aftermarket branding levels 1–3, in accordance with the Brand Distinction and Aftermarket Tool (BDAT), when requested by either a Volvo Group brand or a joint venture brand. In cases where the supplier shall specify a supplier-part marking in the supplier-provided documentation, in accordance with this standard, such marking shall be specified upon request from and require the approval of the Volvo Group. If the manufacturer needs to put their own marking on a part, for example to facilitate handling, this can be accepted by the responsible Volvo Group entity on condition that the function of the part is not jeopardized. However, this marking shall be placed completely separate from the Volvo Group entity marking. The supplier’s marking shall be approved by the Volvo Group entity. 2 Terms and definitions Volvo Group brand marking In this standard Volvo Group brand marking refers to marking with one of the various brands within the Volvo Group. Joint venture brand marking In this standard joint venture brand marking refers to marking with one of the various brands in which the Volvo Group is engaged through an alliance or a joint venture partnership. 3 Location and visibility 3.1 General The marking shall be located in such a way that the function of the part is not affected and the marking must be legible when required. Any application of the Volvo Group product emblems and wordmark logotypes must be approved by Product Design and Aftermarket brand representatives. 3.2 Volvo Group and joint venture brand markings When a Volvo Group or joint venture brand marking is required it shall be located in a visible area of the part. The marking shall be proportional in size to the physical size of the part and the area where it is located. The area selected shall be non-critical and should not be affected by further processing or assembly requirements. Standard STD 5051,16 Volvo Group Issue 17 Page 4 (50) 3.3 Supplier brand marking – when applicable When a manufacturer/supplier with reference to legislation requires the presence of their trademark/logotype on a part, the Volvo Group shall require compliance with the following conditions for this to happen: The size and location of all supplier-brand markings shall be approved by the respective Volvo Group brand representatives. Only tier-1 supplier brand markings may appear. The Volvo Group or joint venture brand marking must be equally prominent or more prominent than the tier-1 supplier’s marking, irrespective of where the component is installed in the vehicle. The tier-1 supplier’s brand marking shall be clearly separate from the Volvo Group brand marking. Other tier-1 supplier markings not related to brand marking may be accepted, provided that this does not jeopardize the form, fit or function of the part. The supplier’s additional marking may only contain information