DOCSLIB.ORG

Media Kit 2016

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Media Kit 2016 Inspiration, relaxation & entertainment for women MEDIA KIT 2016 Circulation and reach Circulation 108,900 Subscriptions 70,500 Colourful and relevant! Total reach 323,000 Allas provides active women with the relaxation, Readership pampering and enjoyment they long for – with Women 81 % extra everything. In the middle of the week, she Men 19 % enjoys everyday luxuries like delicious food and Average age 55 years baked treats, inspiring design, beautiful fashion, Average household income SEK 441,900 crossword puzzles and great reading about Rest of Sweden 76 % Stockholm 10 % relationships, health and much more! Gothenburg 8 % Malmö 6 % Gunilla Håkansson Editor-in-Chief Reading quality Average reading time 112 min Number of times read 4.9 Kept for one month or more 62 % Print PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline ADVERTISING RATES 1 53 29 Dec 20 Nov 28 27 7 Jul 23 May 2 1 5 Jan 27 Nov 29 28 14 Jul 30 May Spread 416 x 278 mm SEK 90,000 3 2 14 Jan 4 Dec 30 29 21 Jul 7 Jun 4 3 21 Jan 7 Dec 31 30 28 Jul 13 Jun Full page 208 x 278 mm SEK 46,000 5 4 28 Jan 14 Dec 32 31 4 Aug 20 Jun Landscape 1/2 page 208 x 139 mm SEK 32,000 6 5 4 Feb 21 Dec 33 32 11 Aug 27 Jun 7 6 11 Feb 28 Dec 34 33 18 Aug 4 Jul Portrait 1/2 page 104 x 278 mm SEK 32,000 8 7 18 Feb 4 Jan 35 34 25 Aug 11 Jul 9 8 25 Feb 11 Jan 36 35 1 Sep 18 Jul Back cover 208 x 253 mm SEK 55,000 10 9 3 Mar 18 Jan 37 36 8 Sep 25 Jul 11 10 10 Mar 25 Jan 38 37 15 Sep 1 Aug 12 11 17 Mar 1 Feb 39 38 22 Sep 8 Aug 13 12 24 Mar 8 Feb 40 39 29 Sep 15 Aug 14 13 31 Mar 15 Feb 41 40 6 Oct 22 Aug Note: Add 5 mm bleed to all formats. 15 14 7 Apr 22 Feb 42 41 13 Oct 5 Sep Requested position: +15 % 16 15 14 Apr 29 Feb 43 42 20 Oct 12 Sep Advertorial: +20 % 17 16 21 Apr 7 Mar 44 43 27 Oct 19 Sep Partner Promotion: Advertisement price (net) x2 + production cost 18/19 17 28 Apr 14 Mar 45 44 3 Nov 26 Sep 20 19 10 May 29 Mar 46 45 10 Nov 3 Oct *Publication date means the date the magazine can be found in store. Subscribers get 21 20 19 May 4 Apr 47 46 17 Nov 10 Oct the magazine 1–3 days beforehand. The publication schedule is provisional and may 22 21 26 May 11 Apr 48 47 24 Nov 17 Oct be changed. 23 22 2 Jun 18 Apr 49 48 1 Dec 24 Oct 24 23 9 Jun 25 Apr 50 49 8 Dec 31 Oct 25 24 16 Jun 2 May 51 50 15 Dec 7 Nov 26 25 22 Jun 9 May 52/1 51 22 Dec 14 Nov 27 26 30 Jun 16 May 2 1 3 Jan 27 Nov Top wallpaper 990x120 allas.se Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 51,270 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 86,498 Panorama Mobile ad Women 79 % Newsletter Men 21 % Contest Average age 47 years Sponsored blog post Native ad Stockholm, Gothenburg, Malmö 61 % Facebook post Rest of Sweden 39 % Instagram post Programmatic RTB PANORAMA 2 Private Market Place 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digital: [email protected] Tech spec: aller.se Live: [email protected] Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 177,300 Subscriptions 131,100 Warm and courteous Total reach 442,000 Allers is a bright, fresh, modern weekly magazine. Readership We focus on what our readers like most: good food, Women 77 % engaging reading and well-compiled crosswords. Men 23 % Our sections on interior design, crafts, knitting and Average age 57 years handicrafts are also highly appreciated. Our readers Average household income SEK 417,400 see us as serious, credible, warm and courteous. Rest of Sweden 77 % Stockholm 10 % Gothenburg 7 % Lotta Hylander Malmö 6 % Editor-in-Chief Reading quality Average reading time 137 min Number of times read 5.3 Kept for one month or more 55 % Print PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline ADVERTISING RATES 1/2 53 29 Dec 16 Nov 28 27 5 Jul 16 May 3 2 12 Jan 23 Nov 29 28 12 Jul 23 May Spread 416 x 278 mm SEK 100,500 4 3 19 Jan 1 Dec 30 29 19 Jul 30 May Full page 208 x 278 mm SEK 51,500 5 4 26 Jan 7 Dec 31 30 26 Jul 3 Jun 6 5 2 Feb 14 Dec 32 31 2 Aug 13 Jun Landscape 1/2 page 208 x 139 mm SEK 36,000 7 6 9 Feb 21 Dec 33 32 9 Aug 20 Jun 8 7 16 Feb 4 Jan 34 33 16 Aug 27 Jun Portrait 1/2 page 104 x 278 mm SEK 36,000 9 8 23 Feb 11 Jan 35 34 23 Aug 4 Jul Back cover 208 x 253 mm SEK 60,000 10 9 1 Mar 18 Jan 36 35 30 Aug 11 Jul 11 10 8 Mar 25 Jan 37 36 6 Sep 18 Jul 12/13 11 17 Mar 1 Feb 38 37 13 Sep 25 Jul 14 13 29 Mar 15 Feb 39 38 20 Sep 1 Aug 15 14 5 Apr 22 Feb 40 39 27 Sep 8 Aug Note: Add 5 mm bleed to all formats. 16 15 12 Apr 29 Feb 41 40 4 Oct 15 Aug Requested position: +15 % 17 16 19 Apr 1 Mar 42 41 11 Oct 22 Aug Advertorial: +20 % 18 17 26 Apr 7 Mar 43 42 18 Oct 29 Aug Partner Promotion: Advertisement price (net) x2 + production cost 19 18 3 May 14 Mar 44 43 25 Oct 5 Sep 20 19 10 May 21 Mar 45 44 1 Nov 12 Sep *Publication date means the date the magazine can be found in store. Subscribers get 21 20 17 May 29 Mar 46 45 8 Nov 19 Sep the magazine 1–3 days beforehand. The publication schedule is provisional and may 22 21 24 May 4 Apr 47 46 15 Nov 26 Sep be changed. 23 22 31 May 11 Apr 48 47 22 Nov 3 Oct 24 23 7 Jun 18 Apr 49 48 29 Nov 10 Oct 25 24 14 Jun 25 Apr 50 49 6 Dec 17 Oct 26 25 21 Jun 2 May 51/52 50 15 Dec 24 Oct 27 26 28 Jun 9 May 1 52 29 Dec 7 Nov Top wallpaper 990x120 allers.se Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 23,038 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 60,946 Panorama Mobile ad Women 82 % Newsletter Men 18 % Contest Average age 50 years Sponsored blog post Native ad Stockholm, Gothenburg, Malmö 58 % Facebook post Rest of Sweden 42 % Instagram post Programmatic RTB PANORAMA 2 Private Market Place 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digitalt: [email protected] Tech spec: aller.se Live: [email protected] Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 38,200 Subscriptions 25,100 The growing magazine! Total reach 176,000 With inspiring pictures and masses of practical tips, Readership Allers Trädgård is the magazine for garden lovers. It has Women 72 % something for everyone – from new gardeners to those Men 28 % with a little more knowledge. Our readers love news Average age 56 years about gardens and plants of all kinds, and want tips for Average household income SEK 492,600 how best to succeed in their own gardens. Rest of Sweden 69 % Stockholm 15 % Anni Andreasson Gothenburg 8 % Malmö 8 % Editor Reading quality Average reading time 101 min Number of times read 5.1 Kept for 6 months or more 83 % Print ADVERTISING RATES PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline Spread 426 x 291 mm SEK 50,000 1 53 29 Dec 22 Nov Full page 213 x 291 mm SEK 30,000 2 4 28 Jan 28 Dec Landscape 1/2 page 213 x 145 mm SEK 17,500 3 8 25 Feb 19 Jan 4 11 17 Mar 10 Feb Portrait 1/2 page 106 x 291 mm SEK 17,500 5 15 14 Apr 9 Mar 6 18 4 May 1 Apr Banner advert 213 x 72 mm SEK 11,500 7/8 22 2 Jun 29 Apr Back cover 213 x 266 mm SEK 36,000 9 30 28 Jul 1 Jun 10 36 6 Sep 27 Jul 11 42 20 Oct 12 Sep 1 52 29 Dec 21 Nov Note: Add 5 mm bleed to all formats.
Load more

Recommended publications
  • Changing Magazine Journalism Key Trends in Norwegian Women’S Magazines
    10.2478/nor-2013-0105 Nordicom Review 34 (2013) Special Issue, pp. 75-88 Changing Magazine Journalism Key Trends in Norwegian Women’s Magazines Brita Ytre-Arne Abstract This article analyses developments in Norwegian magazine journalism in the last decade, focusing on the broad and varied spectrum of magazines targeting women. The analysis is based on multiple methods and data sources, aiming to connect the production and reception of magazine journalism to the texts of magazines. This article will identify and discuss five key trends: fragmentation, digitalization, Nordic inspiration, redefinition of the political and beautification. The trends are discussed in light of public sphere theory and selected orientations in Nordic journalism research. Keywords: magazines, lifestyle journalism, fragmentation, digitalization, public sphere Introduction In the past ten years, a series of technological, financial, political and cultural processes have contributed to profound changes in magazine journalism. Some developments are similar in magazines and other media, while other challenges and opportunities are particular to different forms of journalism on different media platforms. This article analyses changes in magazine journalism, using Norway as a case and relating the discussion to a Nordic context. The magazine market of the Nordic countries has been described as pan-Nordic (Harrie 2009), and there are particularly close relations between the Scandinavian coun- tries both in terms of ownership and journalistic content. While focusing on
    [Show full text]
  • Digitaliseringens Påverkan På Veckotidningsbranschen
    Examensarbete 15 högskolepoäng, grundnivå Digitaliseringens påverkan på veckotidningsbranschen – En fallstudie på företaget Aller media The digitalization impact on the weekly-magazine industry – A case study at the company Aller media Jonas Holmstedt & Rebecca Larsson Examen: Kandidatexamen 180hp Examinator: Fredrik Rutz Huvudområde: Medieteknik Handledare: Thomas Alm Datum för inlämning: 2020-06-18 Sammanfattning På grund av digitaliseringens uppenbara påverkan på tidningsindustrin i kombination med brist på tidigare vetenskapliga studier kring detta ämne – söker denna studie att öka kunskapen och förståelsen för hur fenomenet digitalisering påverkat företag i veckotidningsindustrin. Studiens syfte är främst att undersöka hur företaget Aller media och dess affärsmodeller påverkats av digitaliseringen. För att ta reda på detta har inledningsvis två kvalitativa intervjuer genomförts med två chefer på Aller media. Intervjuerna har sedan kompletterats med en webbenkät som besvarades av Aller medias anställda. Resultatet från datainsamlingsmetoderna visar att digitaliseringen haft en påtaglig påverkan på Aller media med både positiva och negativa konsekvenser. Sammantaget har Aller media anpassat sig väl sedan digitaliseringen och har med anammandet av nya digitala affärsmodeller lagt en bra grund för att vara fortsatt relevanta i en alltmer digitaliserad framtid. Nyckelord digitalisering, digitala teknologier, tidningar, magasin/tidskrifter, tidningsbranschen, veckotidningar, veckotidningsbranschen, familjetidningar, Sverige, Aller media Abstract Due to the obvious impact of digitalisation on the magazine industry in combination with lack of previous scientific studies on the subject - this study seeks to increase the knowledge and understanding of how the phenomenon of digitalisation has affected companies in the magazine industry. The purpose of the study is primarily to investigate how the company Aller media and its business models have been affected by digitalisation.
    [Show full text]
  • 51 Award-Winning Native Advertising Examples
    d 51 AWARD-WINNING NATIVE ADVERTISING EXAMPLES from the 2018 Native Advertising Awards Award Winning Native Advertising Examples Native Advertising Institute nativeadvertisinginstitute.com Table of Contents Foreword 4 Gonzo Media for Flying Tiger Copenhagen, Denmark 70 Aller Media A/S for Kosmolet x Nilens Jord, Denmark 75 Award-Winning Native Advertising Examples Motor Agency, Berlingske Media PartnerLab for Taffel, Denmark 81 Strategy 6 24sata Native for Pampers, Croatia 85 T Brand Studio for Pomellato, USA 7 Benjamin Native Studio for Eau Thermale Avène, Denmark 11 Channel 90 The Business Journals for BBVA Compass, USA 17 Omnicom/PHD, Ligatus for Volkswagen, Spain 91 A-Lehdet Content Studio/ Ryöväri for Mehiläinen, Finland 22 The Huddle Room for San Miguel Beer, The Philippines 94 Look at Media for Delivery Club, Russia 26 24sata Native for Cedevita, Croatia 98 VG Partnerstudio/Ernö for Thon Hotels, Norway 30 T Brand Studio for Bosch Home Appliances, UK 102 Look at Media for PepsiCo, Russia 34 N365 Group for USKA, Sweden 106 SBS, VIER, The Pool, Mediahuis for ENGIE Electrabel, Belgium 38 Nova TV for zadovoljna.hr, Croatia 108 TG Studio/Telegram Media Group for Panonska, Croatia 42 Aller Media/Starcom Denmark for Fiat, Denmark 113 JP/Politikens Hus for OPR Finance, Denmark 46 Schibsted Brand Studio for SOS Alarm, Sweden 117 Insider Studios/Insider Inc., MediaCom for Dell Technologies, USA 52 Gonzo Media for Ubisoft, Denmark 120 Indochine Media for Buro. Singapore, Singapore 56 Benjamin_Creative for Nørrebro Bycenter, Denmark 125 Styria
    [Show full text]
  • Announcement No. 3/2012 Copenhagen, 20 January 2012
    Announcement no. 3/2012 Page 1 of 5 Copenhagen, 20 January 2012 NASDAQ OMX Copenhagen A/S Nikolaj Plads 6 DK-1007 Copenhagen K Aller Holding A/S: Consolidated Accounts 2010/11 Profit and Loss Statement for the period 1.10.2010 – 30.9.2011 DKK 1,000 2010/11 2009/10 Net turnover 4,029,672 3,915,766 Other income 18,073 120,913 External costs -2,268,321 -2,087,761 Costs re employees -1,269,024 -1,394,447 Depreciation and amortization -264,045 -283,981 Result of primary activities 246,045 270,580 Share of after-tax result in associated companies 12,840 -22,816 Financial income 51,467 162,213 Financial expense -13,442 -6,862 Result before tax 296,910 403,115 Tax on the year’s income -74,081 -130,059 The year’s result before minority interests 222.829 273,056 The minority interests’ share of the result -2,731 472 Net profit for the year 220,098 273,528 The Aller Holding A/S Board of Directors comment upon the business year as follows: “The result of The Aller Group was satisfactory and fully lived up to the expectations expressed in the Annual Report 2009/10. In 2010/11, The Aller Group realized a positive result of primary activities of DKK 246m, which represents a marked improvement over 2009/10 if the gain from the sale of the domicile in Valby in 2009/10 is excluded. The result of primary activities in 2009/10 of DKK 271m was thus positively affected by the non- recurring gain of DKK 116m from the sale of the Valby property.
    [Show full text]
  • SILICON VALLEY Och Makten Över Medierna
    SILICON VALLEY och makten över medierna SILICON VALLEY Tidningarnas intäkter från den gamla finansieringsmodellen, där annonser i den tryckta tidningen spelade en central roll, sjunker som en sten. I nyhetsarbetet har sociala medier integrerats i det dagliga arbetet och ”tidningen på frukostbordet” har i hög grad ersatts av ”mobilen i fickan” – vilka nyheter som lockar till läsning registreras och analyseras i form av användardata. Många av förändringarna kan spåras till ett och samma ursprung: teknikjättarna från Silicon Valley. En utgångspunkt för Silicon Valley och makten över medierna är att demokratiska samhällen kräver journalistik – utan journalistik fungerar inte demokratin. Men journalistiken i det digitala samhället kan inte organiseras på samma sätt som journalistiken i det fördigitala samhället, och istället för att konkurrera måste medierna finna gemensamma lösningar – ensam är inte stark, medierna i platt- • Carl-Gustav Lindén formssamhället är bara starka tillsammans. Mot bakgrund av ett omfattande intervjumaterial, där såväl representanter för teknikföretagen som forskare och journalister kommer till tals, tecknar Carl-Gustav Lindén en bild där läget för journalistiken är kritiskt men inte hopplöst. Boken vänder sig till beslutsfattare, forskare och studenter, men också företrädare för branschen självt. Carl-Gustav Lindén har en bakgrund som journalist och ledarskribent och är idag verksam som biträdande professor vid Universitet i Bergen. Hans forskningsintres- sen kretsar kring nyhetsmediernas organisationsmodeller, redaktionell innovation och utveckling, och lokaljournalistikens möjligheter och förutsättningar. Nordicom är ett centrum för nordisk medieforskning vid Göteborgs universitet, Nordicom is afinansierat centre for av NordicNordiska mediaMinisterrådet research at the University of Gothenburg, supportedISBN 978-91-88855-34-3 by the Nordic Council of Ministers.
    [Show full text]
  • Aller – One Company, Multiple Countries
    Aller – One Company, Multiple Countries The Client Headquartered in Copenhagen, Aller Media is the leading publisher of magazines and newspapers in the Nordic region with a weekly circulation of approximately 3.2 million copies. They publish many women’s titles, but also have children and general adult titles. Aller Media, continuing their move from traditional print to new media platforms, were the first to put all their magazines and weeklies on the iPad and the iPhone. The company traces its beginning back to 1873, but Aller is anything but stuck in the past. The Unfulfilled Need With the company’s commitment to innovation and ideas, they needed a system that would be flexible and agile enough to handle their growth. Their aging system was not up to the task. They also had decided to merge the Denmark, Sweden and Finland operations onto one system, so it had to work for all three groups as well. The Partnership After an extensive search, they unanimously chose AdvantageCS, and the long-term project began. The three countries had many different practices and procedures, and consensus had to be reached before implementing. In addition, there were 50+ integrations that had to be developed. Denmark was the first to go live, followed by Sweden and then Finland. The Result The 18-month project was officially completed when Finland went live. At the 2016 European Advantage User Group meeting, held at Aller headquarters in Copenhagen, Svend Erik Hansen, IT Director, Business Solutions, had this to say: “We are extremely pleased to now have Advantage running in three countries---Denmark, Sweden and Finland.
    [Show full text]
  • Online & Social Media Report
    Online & Social Media Report GGWCup Europe 2019 in Copenhagen May 14th Time frame: October 1st 2019 to October 1st 2019 The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. [place your logo here] Introduction Introduction Twelve European women from twelve different European countries accepted the GGWCup Coach Challenge: Set a football team of women with fewer opportunities with a low level of sports activities from their home country and participate in the GGWCup in Copenhagen on May 14th 2019. Leading up to the tournament the teams will pick one of the 17 Global Goals to play and take action for. By challenging each selected coach to set at team of women with fewer opportunities and share their experiences and approaches, we aim to accelerate and expand our knowledge of how to reverse the unfortunate trend towards gender and socially determined inactivity in populations. Our goal for this EU Online & Social Media Campaign was share about coaches, their work, the teams in order to create new images of women being active by featuring all types of women in action on and off the pitch and in their communities. We seek to change the images thatdefine an active woman by showing women of all ages, sizes, nationalities being active, and have her/them inspire other women to step onto the field. Teams were asked to take action for a selected Global Goal and to prepare for a football tournament.
    [Show full text]
  • Supporting the Shift from Print to Digital Media
    Supporting the shift from print to digital media. How Aller Media future-proofs IT operations to meet the growing demand for digital content using Lenovo’s ThinkAgile MX platform, powered by 2nd Gen Intel® Xeon® Scalable processors. Lenovo Infrastructure Solutions for The Data-Centered 1 Aller Media is the leading publisher of magazines and newspapers in the Nordic region, with a weekly circulation of 3.2 million. As one of the most innovative media companies in the region, Aller manages a wide array of print and digital properties. The company Background operates in Denmark, Finland, Norway, and Sweden. Today, all Aller magazines and newspapers are available online and on social media platforms. Its newsstand app, Pling, is available on desktop, tablet, and smartphone, and gives subscribers unlimited access to Nordic magazines and newspapers as well as more than 1,000 international titles. 2 Today’s media consumers expect instant access to digital content, and organizations must deliver on these demands—or risk losing readers. Aller has long been at the forefront of the digital transformation of the media industry. Challenge Hampus Nordanfjäll, Team Lead, IT Operations at Aller Media, confirms: “We were early adopters of digital, a move that has paid off. In some areas, we now earn more revenue from digital content than we do from print.” As demand for digital content continues to grow, so does pressure on IT systems. To continue delivering high-quality services, Aller looked to upgrade its data center architecture to a new, high-performance infrastructure, and enlisted trusted technology partner CTGlobal to support the refresh.
    [Show full text]
  • Announcement No. 2/2010 Copenhagen, 22 January 2010
    Announcement no. 2/2010 Page 1 of 6 Copenhagen, 22 January 2010 NASDAQ OMX Copenhagen A/S Nikolaj Plads 6 DK-1007 Copenhagen K Carl Allers Etablissement A/S: Consolidated Accounts 2008/09 Profit and Loss Statement for the period 1.10.2008 – 30.9.2009 DKK 1,000 2008/09 2007/08 2006/07 Net turnover 3,864,941 4,303,450 4,066,727 Production costs -2,398,789 -2,508,814 -2,312,202 Gross profit 1,466,152 1,794,636 1,754,525 Marketing and distribution costs -994,614 -1,091,527 -1,020,662 Administration costs -586,459 -604,414 -480,464 Other income 3,884 2,401 11,628 Result of primary activities -111,037 101,096 265,027 Share of result in associated companies -20,360 -22,320 -5,531 Income from other shares and securities (fixed assets) 109,755 -64,908 46,977 Other financial income 69,537 82,790 66,416 Interest expense -20,068 -95,239 -10,344 Result before tax 27,827 1,419 362,545 Tax on the year’s income -23,811 -22,876 -87,156 The year’s result before minority interests 4,016 -21,457 275,389 The minority interests’ share of the result 494 1,581 1,363 Net profit for the year 4,510 -19,876 276,752 The CAE Board of Directors comment upon the business year as follows: “The result of The Aller Group did not live up to the expectations expressed in last year’s Annual Report. In 2008/09, The Aller Group realized a negative result of primary activities of DKK 111m, a decrease of DKK 212m compared to 2007/08.
    [Show full text]
  • Copenhagen 1 Copenhagen
    Copenhagen 1 Copenhagen Copenhagen København From upper left: Christiansborg Palace, Marble Church, Tivoli Gardens, City Hall Square Coat of arms Location in Denmark [1] [1] Coordinates: 55°40′34″N 12°34′06″E Coordinates: 55°40′34″N 12°34′06″E Country Denmark Region Capital (Hovedstaden) First mention 11th century City Status 13th century Government Copenhagen 2 • Lord Mayor Frank Jensen (S) [2] Area • City 77.20 km2 (29.81 sq mi) • Metro 3,030 km2 (1,170 sq mi) Highest elevation 91 m (299 ft) Lowest elevation 1 m (3 ft) [3][4] Population (2013) • City 562,253 • Density 7,300/km2 (19,000/sq mi) • Urban 1,230,728 (details) • Metro 1,954,411 (details) • Metro density 645/km2 (1,670/sq mi) [5] • Ethnicity 77.8% Danish 22.2% Other Time zone CET (UTC+1) • Summer (DST) CEST (UTC+2) Postal code 1050-1778, 2100, 2200, 2300, 2400, 2450 Area code(s) (+45) 3 [6] Website www.kk.dk Copenhagen (IPA /ˈkoʊpənheɪɡən/ or /ˈkoʊpənhɑːɡən/; Danish: København [kʰøb̥m̩ˈhɑʊ̯ˀn] ( listen)) is the capital of Denmark and its most populous city, with a population within city limits of 562,253 an urban population of 1,230,728 and a metropolitan population of 1,954,411 (as of 1 April 2013[7]). Copenhagen is situated on the eastern coast of Zealand and stretches across part of Amager. A number of bridges and tunnels connect the parts of the city together, and the cityscape is characterized by promenades and waterfronts. Originally a Viking fishing village founded in the 10th century, Copenhagen became the capital of Denmark in the beginning of the 15th century.
    [Show full text]
  • Make Data Do Good” Short Introduction
    ”Make data do good” Short introduction • CEO of Data Refinery Ltd. (100% owned by Aller Media Finland) • 15 years experience in data-and analytics driven businesses • 10 years management experience in big Finnish media and data companies (Fonecta, Finnish Post, Alma Media) [email protected] @DataRefineryGlo | #Datarefinery Aller in Finland Aller Holding A/S ♺ First media established 1874 in Denmark Empolyees Turnover ♺ Biggest magazine house in Nordics ♺ 125 brands in Nordics 280 40m€ ♺ 2300 employees ♺ 628 M € DATA AND INSIGHT CONTENTS TO WHOM, WHAT AND WHERE: CHANNEL INDEPENDENTLY 2,0 M/vko STRATEGY CONSEPTING 3,3M CONTENT CREATION 2,6 M 25,0M Aller Ideas 2,5 M @ 200 k Aller Finland´s data story= top management´s strategic decision [email protected] @DataRefineryGlo | #Datarefinery Stage 1 Where to find new business? [email protected] @DataRefineryGlo | #Datarefinery Stage 2 Internal development unit and investing in technology [email protected] @DataRefineryGlo | #Datarefinery REFINERY’S DATA ECOSYSTEM COMBINES REAL-TIME BUYING INTENTIONS WITH DEEP CUSTOMER INSIGHT Web Behavioural CustomerCRM & www Planning Tailoredtargetgroups (buying intentions) (cusstomer interfaces) (business & marketing) (channel independency) ONLINE PARTNERS Data Assets Marketing Permissions CustomerBehavioural Human360 Segments Telepreference SexSexSex Language 2,7M mailings Member360 Food360 OFFLINE AgeAgeAge Residence Payment track 2,5M telemarketing Sports360 Household sizesizesize & Buying intensity purchase power Health360 @ 250K eMails Residental history Channel preference Media360 Stage 3 From development unit to business unit, partnerships, strong growth begins [email protected] @DataRefineryGlo | #Datarefinery D • 50 new data clients (12 months time) • 500% revenue growth (2016 vs. 2017) Stage 4 Establishing Data Refinery company [email protected] @DataRefineryGlo | #Datarefinery Data Refinery Ltd.
    [Show full text]