Media Kit 2016

Inspiration, relaxation & entertainment for women MEDIA KIT 2016 Circulation and reach Circulation 108,900 Subscriptions 70,500 Colourful and relevant! Total reach 323,000 Allas provides active women with the relaxation, Readership pampering and enjoyment they long for – with Women 81 % extra everything. In the middle of the week, she Men 19 % enjoys everyday luxuries like delicious food and Average age 55 years baked treats, inspiring design, beautiful fashion, Average household income SEK 441,900 crossword puzzles and great reading about Rest of Sweden 76 % Stockholm 10 % relationships, health and much more! Gothenburg 8 % Malmö 6 % Gunilla Håkansson Editor-in-Chief Reading quality Average reading time 112 min Number of times read 4.9 Kept for one month or more 62 %

Print PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline ADVERTISING RATES 1 53 29 Dec 20 Nov 28 27 7 Jul 23 May 2 1 5 Jan 27 Nov 29 28 14 Jul 30 May Spread 416 x 278 mm SEK 90,000 3 2 14 Jan 4 Dec 30 29 21 Jul 7 Jun 4 3 21 Jan 7 Dec 31 30 28 Jul 13 Jun Full page 208 x 278 mm SEK 46,000 5 4 28 Jan 14 Dec 32 31 4 Aug 20 Jun Landscape 1/2 page 208 x 139 mm SEK 32,000 6 5 4 Feb 21 Dec 33 32 11 Aug 27 Jun 7 6 11 Feb 28 Dec 34 33 18 Aug 4 Jul Portrait 1/2 page 104 x 278 mm SEK 32,000 8 7 18 Feb 4 Jan 35 34 25 Aug 11 Jul 9 8 25 Feb 11 Jan 36 35 1 Sep 18 Jul Back cover 208 x 253 mm SEK 55,000 10 9 3 Mar 18 Jan 37 36 8 Sep 25 Jul 11 10 10 Mar 25 Jan 38 37 15 Sep 1 Aug 12 11 17 Mar 1 Feb 39 38 22 Sep 8 Aug 13 12 24 Mar 8 Feb 40 39 29 Sep 15 Aug 14 13 31 Mar 15 Feb 41 40 6 Oct 22 Aug Note: Add 5 mm bleed to all formats. 15 14 7 Apr 22 Feb 42 41 13 Oct 5 Sep Requested position: +15 % 16 15 14 Apr 29 Feb 43 42 20 Oct 12 Sep Advertorial: +20 % 17 16 21 Apr 7 Mar 44 43 27 Oct 19 Sep Partner Promotion: Advertisement price (net) x2 + production cost 18/19 17 28 Apr 14 Mar 45 44 3 Nov 26 Sep 20 19 10 May 29 Mar 46 45 10 Nov 3 Oct *Publication date means the date the magazine can be found in store. Subscribers get 21 20 19 May 4 Apr 47 46 17 Nov 10 Oct the magazine 1–3 days beforehand. The publication schedule is provisional and may 22 21 26 May 11 Apr 48 47 24 Nov 17 Oct be changed. 23 22 2 Jun 18 Apr 49 48 1 Dec 24 Oct 24 23 9 Jun 25 Apr 50 49 8 Dec 31 Oct 25 24 16 Jun 2 May 51 50 15 Dec 7 Nov 26 25 22 Jun 9 May 52/1 51 22 Dec 14 Nov 27 26 30 Jun 16 May 2 1 3 Jan 27 Nov

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Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 51,270 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 86,498 Panorama Mobile ad Women 79 % Newsletter Men 21 % Contest Average age 47 years Sponsored blog post Native ad Stockholm, Gothenburg, Malmö 61 % Facebook post Rest of Sweden 39 % Instagram post

Programmatic RTB PANORAMA 2 Private Market Place 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digital: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 177,300 Subscriptions 131,100 Warm and courteous Total reach 442,000 Allers is a bright, fresh, modern weekly magazine. Readership We focus on what our readers like most: good food, Women 77 % engaging reading and well-compiled crosswords. Men 23 % Our sections on interior design, crafts, knitting and Average age 57 years handicrafts are also highly appreciated. Our readers Average household income SEK 417,400 see us as serious, credible, warm and courteous. Rest of Sweden 77 % Stockholm 10 % Gothenburg 7 % Lotta Hylander Malmö 6 % Editor-in-Chief Reading quality Average reading time 137 min Number of times read 5.3 Kept for one month or more 55 %

Print PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline ADVERTISING RATES 1/2 53 29 Dec 16 Nov 28 27 5 Jul 16 May 3 2 12 Jan 23 Nov 29 28 12 Jul 23 May Spread 416 x 278 mm SEK 100,500 4 3 19 Jan 1 Dec 30 29 19 Jul 30 May Full page 208 x 278 mm SEK 51,500 5 4 26 Jan 7 Dec 31 30 26 Jul 3 Jun 6 5 2 Feb 14 Dec 32 31 2 Aug 13 Jun Landscape 1/2 page 208 x 139 mm SEK 36,000 7 6 9 Feb 21 Dec 33 32 9 Aug 20 Jun 8 7 16 Feb 4 Jan 34 33 16 Aug 27 Jun Portrait 1/2 page 104 x 278 mm SEK 36,000 9 8 23 Feb 11 Jan 35 34 23 Aug 4 Jul Back cover 208 x 253 mm SEK 60,000 10 9 1 Mar 18 Jan 36 35 30 Aug 11 Jul 11 10 8 Mar 25 Jan 37 36 6 Sep 18 Jul 12/13 11 17 Mar 1 Feb 38 37 13 Sep 25 Jul 14 13 29 Mar 15 Feb 39 38 20 Sep 1 Aug 15 14 5 Apr 22 Feb 40 39 27 Sep 8 Aug Note: Add 5 mm bleed to all formats. 16 15 12 Apr 29 Feb 41 40 4 Oct 15 Aug Requested position: +15 % 17 16 19 Apr 1 Mar 42 41 11 Oct 22 Aug Advertorial: +20 % 18 17 26 Apr 7 Mar 43 42 18 Oct 29 Aug Partner Promotion: Advertisement price (net) x2 + production cost 19 18 3 May 14 Mar 44 43 25 Oct 5 Sep 20 19 10 May 21 Mar 45 44 1 Nov 12 Sep *Publication date means the date the magazine can be found in store. Subscribers get 21 20 17 May 29 Mar 46 45 8 Nov 19 Sep the magazine 1–3 days beforehand. The publication schedule is provisional and may 22 21 24 May 4 Apr 47 46 15 Nov 26 Sep be changed. 23 22 31 May 11 Apr 48 47 22 Nov 3 Oct 24 23 7 Jun 18 Apr 49 48 29 Nov 10 Oct 25 24 14 Jun 25 Apr 50 49 6 Dec 17 Oct 26 25 21 Jun 2 May 51/52 50 15 Dec 24 Oct 27 26 28 Jun 9 May 1 52 29 Dec 7 Nov

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Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 23,038 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 60,946 Panorama Mobile ad Women 82 % Newsletter Men 18 % Contest Average age 50 years Sponsored blog post Native ad Stockholm, Gothenburg, Malmö 58 % Facebook post Rest of Sweden 42 % Instagram post

Programmatic RTB PANORAMA 2 Private Market Place 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digitalt: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 38,200 Subscriptions 25,100 The growing magazine! Total reach 176,000 With inspiring pictures and masses of practical tips, Readership Allers Trädgård is the magazine for garden lovers. It has Women 72 % something for everyone – from new gardeners to those Men 28 % with a little more knowledge. Our readers love news Average age 56 years about gardens and plants of all kinds, and want tips for Average household income SEK 492,600 how best to succeed in their own gardens. Rest of Sweden 69 % Stockholm 15 % Anni Andreasson Gothenburg 8 % Malmö 8 % Editor Reading quality Average reading time 101 min Number of times read 5.1 Kept for 6 months or more 83 %

ADVERTISING RATES PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline Spread 426 x 291 mm SEK 50,000 1 53 29 Dec 22 Nov Full page 213 x 291 mm SEK 30,000 2 4 28 Jan 28 Dec Landscape 1/2 page 213 x 145 mm SEK 17,500 3 8 25 Feb 19 Jan 4 11 17 Mar 10 Feb Portrait 1/2 page 106 x 291 mm SEK 17,500 5 15 14 Apr 9 Mar 6 18 4 May 1 Apr Banner advert 213 x 72 mm SEK 11,500 7/8 22 2 Jun 29 Apr Back cover 213 x 266 mm SEK 36,000 9 30 28 Jul 1 Jun 10 36 6 Sep 27 Jul 11 42 20 Oct 12 Sep 1 52 29 Dec 21 Nov

Note: Add 5 mm bleed to all formats. Requested position: +15 % Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost

*Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

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Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 2,404 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 5,081 Panorama Mobile ad Women 82 % Newsletter Men 18 % Contest Average age 53 years Sponsored blog post Native ad Stockholm, Gothenburg, Malmö 63 % Facebook post Rest of Sweden 37 % Instagram post

Programmatic RTB PANORAMA 2 Private Market Place 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Annonsvision Digital: [email protected] +46 8 562 734 00 Tech spec: aller.se [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. All about fly fishing Circulation and reach Total reach 39,000 Allt om flugfiske is Sweden’s leading fly fishing magazine, having merged with sister magazine Readership Fly & Tie to create the most complete magazine on Men 84 % fly fishing by far for its passionate readers. It has Women 16 % everything: great pictures, interesting articles and Average age 51 years firm but fair tests of fishing gear. A magazine with Average household income SEK 499,200 something for the eye, the brain and the fingers. Rest of Sweden 70 % It always has new fly patterns for readers to tie Stockholm 15 % Gothenburg 11 % themselves and always has at least 100 pages. Malmö 4 % Johan Klingberg Editor-in-Chief

ADVERTISING RATES PUBLICATION DATES 2016*

Spread 420 x 282 mm SEK 39,300 Issue Week Publ. date Subm. deadline 1 1 5 Jan 17 Nov Full page 210 x 282 mm SEK 19,900 2 9 1 Mar 18 Jan Landscape 1/2 page 210 x 137 mm SEK 13,500 3 17 26 Apr 14 Mar 4 25 21 Jun 13 May Portrait 1/2 page 100 x 282 mm SEK 13,500 5 33 16 Aug 1 Jul 6 42 18 Oct 2 Sep Portrait 1/4 page 100 x 137 mm SEK 7,900 Landscape 1/4 page 210 x 68 mm SEK 7,900 Back cover 210 x 257 mm SEK 23,000

Note: Add 5 mm bleed to all formats. Requested position: +15 % Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost

*Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

alltomflugfiske.se

For advertising, see Statistics fiskejournalen.se Weekly unique visitors 442 Weekly page views 1,677 Formats Facebook post Women 23 % Instagram post Men 77 % Average age 45 years Programmatic RTB Stockholm, Gothenburg, Malmö 47 % Private Market Place Rest of Sweden 53 % Programmatic Guaranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Håkan Otterberg Digital: [email protected] +46 302 244 46 Tech spec: aller.se [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 36,200 Subscriptions 30,400 Expert knowledge of art and antiques Total reach 171,000 Sweden’s foremost experts on antiques write knowledgeably Readership and interestingly about antiques, heirlooms and flea market Women 67 % finds. Inspirational articles from beautiful homes, valuations, Men 33 % price trends and readers’ own questions about everything Average age 59 years from valuable treasures to bric-a-brac. Average household income SEK 459,600 In Antik & Auktion the focus is always on good crafts- Rest of Sweden 64 % manship and the interesting life stories of the artists. Stockholm 21 % Gothenburg 8 % Malmö 7 % Carin Stentorp Editor-in-Chief Reading quality Average reading time 99 min Number of times read 4.3 Kept for 6 months or more 84 %

ADVERTISING RATES PUBLICATION DATES 2016*

Spread 450 x 297 mm SEK 63,500 Issue Week Publ. date Subm. deadline 1 51 17 Dec 6 Nov Full page 225 x 297 mm SEK 34,000 2 2 14 Jan 7 Dec Landscape 1/2 page 225 x 148 mm SEK 21,000 3 6 11 Feb 4 Jan 4 10 10 Mar 4 Feb Portrait 1/2 page 112 x 297 mm SEK 21,000 5 15 14 Apr 7 Mar 6/7 23 12 May 6 Apr 3rd cover 225 x 297 mm SEK 41,000 8 27 7 Jul 3 Jun Back cover 225 x 297 mm SEK 43,000 9 32 11 Aug 4 Jul 10 37 15 Sep 8 Aug 11 41 13 Oct 5 Sep 12 46 17 Nov 10 Oct 1 37 15 Dec 7 Nov

Dealers’ marketplace: “Dealers’ marketplace advert” in the form of a box measuring 47x37 mm Note: Add 5 mm bleed to all formats. placed on a special page along with other “dealers’ marketplace adverts”. Requested position: +15 % Advertorial: +20 % 1 insertion SEK 850 Partner Promotion: Advertisement price (net) x2 + production cost 2–6 times within 12 months SEK 750 each 7–11 times within 12 months SEK 650 each *Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may Note: Multiple boxes can be combined to form larger 1–2 column adverts. be changed.

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Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 1,807 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 4,937 Panorama MPU Women 74 % QWS, TWS, DWS Men 26 % Newslettter Average age 54 years Contest Native ad Stockholm, Gothenburg, Malmö 63 % Facebook post Rest of Sweden 37 % Instagram post

Programmatic RTB PANORAMA 2 Private Market Place 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Annonsvision Digital: [email protected] + 46 8 562 734 00 Tech spec: aller.se [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 20,800 Subscriptions 9,700 Sweden´s biggest fashion Total reach 83,000 and lifestyle magazine for men Readership Café is Sweden’s leading fashion and lifestyle magazine Men 69 % for men, with the most in-the-know coverage of style and Women 31 % Average age 38 years trends. Average household income SEK 607,700 Café’s other strength is its in-depth quality reading: Rest of Sweden 49 % award-winning documentary journalism, long exclusive Stockholm 29 % interviews, sport, gadgets, watches, travel, food and much Gothenburg 15 % more. Malmö 7 %

Put simply, the most stylish fashion and the best reading! Reading quality Average reading time 77 min Jonas Terning Number of times read 4.2 Editor-in-Chief Kept for 6 months or more 56 %

Print PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline ADVERTISING RATES 1 51 17 Dec 12 Nov Spread 426 x 291 mm SEK 105,000 2 7 16 Feb 5 Jan 1st Spread SEK 136,500 3 11 15 Mar 5 Feb Opening spread SEK 126,000 CAFÉS STORA MODEPRIS 4 15 12 Apr 4 Mar Full page 213 x 291 mm SEK 61,000 5 19 10 May 1 Apr 6 25 21 Jun 9 May Landscape 1/2 page 213 x 145 mm SEK 40,000 2016 7 33 16 Aug 6 Jul Portrait 1/2 page 106 x 291 mm SEK 40,000 8 38 20 Sep 8 Aug 9 42 18 Oct 6 Sep 3rd cover 213 x 291 mm SEK 70,500 10 46 15 Nov 5 Oct The Café Fashion Awards is an annual 1 50 13 Dec 4 Nov 4th cover 213 x 291 mm SEK 75,000 event where the definitive top 10 of the country’s most inspiring style icons are awared.

For sponsorship please contact: [email protected] Note: Add 5 mm bleed to all formats. Requested position: +15 % Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost

*Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

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Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 152,198 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 257,142 Panorama Men 36% Mobile ad Women 64% Newsletter Average age 36 år Contest Average income SEK 25,459 Sponsored blog post Married/cohabitant 62% Native ad Stockholm, Gothenburg, Malmö 47% Facebook post Rest of Sweden 53% Instagram post Interests Programmatic Travel 71% RTB Exercise 68% PANORAMA 2 Private Market Place Computers 48% 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed Everyday technology 50%

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Elite Media Digital: [email protected] +46 8 400 209 81 Tech spec: aller.se [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 helår + internet. TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Your style magazine! Circulation 25,100 Subscriptions 0 CHIC is the trend bible for women with a black belt in Total reach 61,000 shopping who revel in the latest fashion and beauty news. We mix luxury with budget finds, high end with high street Readership and combine fashion with function. Our slogan is “What Women 91 % to buy – and how to wear it”. CHIC is fast, trendy and Men 9 % luxurious, the best stocked shopping magazine in Sweden. Average age 32 years Average household income SEK 507,700 Caroline Sandström Rest of Sweden 54 % Editor-in-Chief Stockholm 25 % Gothenburg 12 % Malmö 9 % Källa: Konsument 2014:1 ORVESTO

ADVERTISING RATES PUBLICATION DATES 2016* Spread 426 x 291 mm SEK 78,000 Issue Week Publ. date Subm. deadline 1:st Spread SEK 99,000 1 4 26 Jan 21 Dec Opening spread SEK 93,600 2 12 22 Mar 15 Feb Full page 213 x 291 mm SEK 43,500 3 21 24 May 14 Apr e Ultimate Chicsperience 4 29 19 Jul 10 Jun Landscape 1/2 page 213 x 145 mm SEK 28,500 5 37 15 Sep 1 Aug Portrait 1/2 page 106 x 291 mm SEK 28,500 This year CHIC magazine will become even 6 46 17 Nov 5 Oct more cutting edge, and we’re also taking a fresh 3rd cover 213 x 291 mm SEK 50,000 approach to CHIC’s annual brand event. In lieu of the traditional gala and awards ceremony, CHIC 4th cover 213 x 291 mm SEK 53,000 will hold the Chicest Spring Party of the Year, a magnificent night packed with entertainment, great music, delicious food and drinks and a few surprises!

För sponsorskap kontakta: Note: Add 5 mm bleed to all formats. [email protected] Requested position: +15 % Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost

*Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

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Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 97,512 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 253,216 Panorama Women 74 % MPU Men 26 % QWS, TWS, DWS Average age 33 years Mobile ad Average income SEK 17,218 QWS Contest Married/cohabitant 45 % 250x480 Sponsored blog post Stockholm, Gothenburg, Malmö 42 % Native ad Rest of Sweden 58 % MPU 430x250 Facebook post Instagram post Interests Fashion news 67 % TWS Programmatic Beauty care 59 % 250x360 RTB Hair care 48 % Private Market Place Travel 84 % Programmatic Guaranteed Try new products 54 % DWS 250x240

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digital: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 helår + internet. TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 40,900 Subscriptions 19,000 The best of both worlds! Total reach 113,000 Drömhem & Trädgård is Sweden’s only magazine covering Readership both homes and gardens. It is here that you will find the finest Women 84 % interiors and the most gorgeous flowers and gardens. Each Men 16 % issue contains substantial shopping guides for products such Average age 48 years as new furniture, white goods, paint and wallpaper, heating Average household income SEK 543,100 stoves or greenhouses. Our readers are passionate about their Rest of Sweden 70 % homes, gardens and interior design, with long-term plans to Stockholm 18 % Gothenburg 7 % buy things that will enhance them. They live all over Sweden, Malmö 5 % from Ystad to Haparanda! In each issue, they will also find inspiration for food, antiques, travel and beauty products. Reading quality Average reading time 87 min Number of times read 4.6 Ebba Svanholm Kept for 6 months or more 76 % Editor-in-Chief

ADVERTISING RATES PUBLICATION DATES 2016* Spread 460 x 297 mm SEK 63,500 Issue Week Publ. date Subm. deadline 1 52 22 Dec 19 Nov Full page 230 x 297 mm SEK 38,500 2 3 21 Jan 19 Dec Landscape 1/2 page 230 x 148 mm SEK 23,500 3 7 18 Feb 14 Jan 4 11 17 Mar 12 Feb Portrait 1/2 page 115 x 297 mm SEK 23,500 5 14 7 Apr 4 Mar 6 18 4 May 1 Apr 4th cover 230 x 272 mm SEK 46,500 7 21 26 May 22 Apr 8 24 16 Jun 10 May 9 27 7 Jul 1 Jun 10 31 4 Aug 1 Jul 11 34 25 Aug 21 Jul 12 38 22 Sep 17 Aug 13 43 27 Oct 20 Sep Note: Add 5 mm bleed to all formats. 14 47 24 Nov 17 Oct Requested position: +15 % 1 51 22 Dec 16 Nov Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost

*Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

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Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Panorama Weekly unique visitors 2,601 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Mobile ad Weekly page views 10,785 Newsletter Contest Women 86 % Native ad Men 14 % Facebook post Average age 48 år Instagram post Stockholm, Gothenburg, Malmö 54 % Programmatic Rest of Sweden 46 % RTB Private Market Place Programmatic Guaranteed

PANORAMA 2 980x120 / 980x240 / 980x300 / 980x400

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digitalt: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 59,500 Subscriptions 25,600 The world’s biggest fashion magazine! Total reach 210,000 In a daily life filled with choices, ELLE will help you find Readership the absolute best, whether it’s a new coat, a beautiful Women 91 % necklace, serum for dream skin, the latest exercise Men 9 % trends or the hottest travel destinations. ELLE will Average age 38 years bring you a little bit closer to the most inspiring Average household income SEK 561,200 celebrities and tomorrow’s big names, with articles on Rest of Sweden 49 % major trends – before they’ve even begun to bloom. Stockholm 29 % Gothenburg 13 % Malmö 9 % Cia Jansson Editor-in-Chief Reading quality Average reading time 88 min Number of times read 4.2 Kept for 6 months or more 69 %

ADVERTISING RATES PUBLICATION DATES 2016* Spread 450 x 297 mm SEK 133,500 Issue Week Publ. date Subm. deadline 1:st Spread SEK 174,000 1 51 15 Dec 6 Nov Opening spread SEK 160,000 2 3 19 Jan 7 Dec Full page 225 x 297 mm SEK 80,000 3 7 16 Feb 5 Jan 4 11 15 Mar 5 Feb Landscape 1/2 page 225 x 148 mm SEK 52,500 5 15 12 Apr 4 Mar Portrait 1/2 page 112 x 297 mm SEK 52,500 6 20 17 May 6 Apr 7 24 14 Jun 4 May 3rd cover 225 x 297 mm SEK 91,500 8 28 12 Jul 3 Jun 9 33 16 Aug 6 Jul 4th cover 225 x 297 mm SEK 96,000 10 37 13 Sep 5 Aug 11 42 18 Oct 6 Sep 12 46 15 Nov 6 Oct 1 50 13 Dec 4 Nov Note: Add 5 mm bleed to all formats. Requested position: +15 % Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost

*Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

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Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 164,787 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 906,648 Panorama Women 88 % Mobile ad Men 12 % Newsletter Average age 36 years Contest Average income SEK 17,218 Sponsored blog post Married/cohabitant 57 % Native ad Stockholm, Gothenburg, Malmö 48 % Facebook post Rest of Sweden 52 % Instagram post Interests Programmatic Fashion news 71 % RTB Beauty care 66 % PANORAMA 2 Private Market Place Hair care 57 % 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed Travel 81 % Try new food 79 %

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digital: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 helår + internet. TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Sweden’s biggest fashion awards are presented annually. In addition to the Swedish version, the ELLE Style Awards are presented in 19 countries. The awards and accompanying fashion shows are presented before a seated audience in the Winter Garden of the historic Grand Hôtel, in Stockholm.

For sponsorship please contact: [email protected]

ELLE’s strengths include our attention to detail and the fact that our team works across all platforms: print, live, online and social media, where we constantly develop and adapt our presence. This has created an attractive and flexible environment with new commercial opportunities for reaching readers with relevant messages via contests, advertorials, blog posts, native advertising and partner promotions. The fact that ELLE has a loyal and affluent readership has also entailed a sharpened focus on live projects. Naturally, the prestigious ELLE Gala is in a class of its own, but regardless of the size of the event, the goal is always to inspire, generate aha moments and offer something extra. Circulation and reach Circulation 48,000 Subscriptions 22,200 Limitless interior design inspiration! Total reach 147,000

ELLE Decoration is Sweden’s only international interior Readership design magazine – with sister magazines in 24 countries Women 80 % worldwide. That gives us access to completely unique Men 20 % material and home reportage that no one else comes Average age 43 years close to. Combined with the very best, most personal and Average household income SEK 581,800 inspiring Swedish homes, this mix is absolutely unbeatable! Rest of Sweden 49 % Our news pages feature information on everything new in Stockholm 28 % interior decor and design for the home. And with us, you Gothenburg 14 % can read about new trends before you see them anywhere Malmö 9 % else – sometimes, we even help start them. Reading quality Average reading time 77 min Svante Öquist Number of times read 4.1 Editor-in-Chief Kept for 6 months or more 74 %

ADVERTISING RATES PUBLICATION DATES 2016* Spread 450 x 297 mm SEK 126,000 Issue Week Publ. date Subm. deadline 1st Spread SEK 161,500 1 6 9 Feb 28 Dec Opening spread SEK 151,500 2 10 8 Mar 25 Jan Full page 225 x 297 mm SEK 67,000 3 14 7 Apr 22 Feb Landscape 1/2 page 225 x 148 mm SEK 37,000 4 19 10 May 18 Mar 5 24 14 Jun 2 May Portrait 1/2 page 112 x 297 mm SEK 37,000 6 30 26 Jul 20 Jun ELLE DECORATION SWEDISH 7 35 30 Aug 20 Jul 3rd cover 225 x 297 mm SEK 76,000 DESIGN AWARDS 8 39 27 Sep 19 Aug 4th cover 225 x 297 mm SEK 82,000 Each year, ELLE Decoration selects 14 winners 9 40 1 Nov 21 Sep from among Sweden’s designers and recently 10 49 29 Nov 4 Oct launched interior design products. The award winners go on to compete in the ELLE Deco- ration International Design Awards, presented each year at the furniture fair in Milan. Note: Add 5 mm bleed to all formats. Requested position: +15 % Date: February, 2017 Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost For sponsorship please contact: [email protected] *Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

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Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 45,378 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 130,619 Panorama Mobile ad Women 87 % Newsletter Men 13 % Contest Average age 38 years Sponsored blog post Native ad Stockholm, Gothenburg, Malmö 41 % Facebook post Rest of Sweden 59 % Instagram post

Programmatic RTB PANORAMA 2 Private Market Place 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digital: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 38,700 Subscriptions 17,000 A love of food with added flavour Total reach 103,000 ELLE Mat & Vin enjoys a unique position in the Readership market. Our warm, inviting tone attracts readers, Women 82 % advertisers and partners alike. We excel at party Men 18 % food, everyday glamour and luxury health food. Average age 45 years Average household income SEK 583,100 Rest of Sweden 50 % ELLE Mat & Vin provides the good times in life. Stockholm 25 % Gothenburg 13 % Suzanne Ribbing Malmö 12 % Editor Reading quality Average reading time 85 min Number of times read 5.1 Kept for 6 months or more 85 %

ADVERTISING RATES PUBLICATION DATES 2016*

Spread 450 x 297 mm SEK 81,000 Issue Week Publ. date Subm. deadline 1 1 5 Jan 1 Dec Full page 225 x 297 mm SEK 45,000 2 9 1 Mar 24 Jan Landscape 1/2 page 225 x 148 mm SEK 27,000 3 15 12 Apr 4 Feb 4/5 22 31 May 18 Apr Portrait 1/2 page 112 x 297 mm SEK 27,000 6 30 26 Jul 20 Jun 7 37 13 Sep 4 Aug 2nd cover 225 x 297 mm SEK 53,500 8 45 8 Nov 3 Oct 3rd cover 225 x 297 mm SEK 50,000 4th cover 225 x 297 mm SEK 55,500

Note: Add 5 mm bleed to all formats. Requested position: +15 % Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost

*Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

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Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 17,206 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 45,834 Panorama Mobile ad Women 83 % Newsletter Men 17 % Contest Average age 40 years Sponsored blog post Native ad Stockholm, Gothenburg, Malmö 66 % Facebook post Rest of Sweden 34 % Instagram post

Programmatic RTB PANORAMA 2 Private Market Place 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digitalt: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 90,300 Subscriptions 56,800 The magazine with that little bit extra Total reach 201,000 Femina is well-known for its interesting articles and exciting Readership mix of the superficial and the more in-depth. Our readers Women 90 % know what they want, and they use Femina as a guide. Men 10 % Each month we serve up fashion that works in everyday Average age 51 years life, home furnishings that give our readers ideas and food Average household income SEK 600,600 that is easy to prepare. Rest of Sweden 54 % Naturally we also have all the latest news from the Stockholm 23 % Gothenburg 13 % worlds of beauty, travel, books and health. Femina puts Malmö 10 % a gloss on life – providing inspiration for women who are curious, open and want to give themselves a little bit more. Reading quality Average reading time 93 min Ulrika Norberg Number of times read 4.5 Editor-in-Chief Kept for 6 months or more 57 %

ADVERTISING RATES PUBLICATION DATES 2016*

Spread 426 x 291 mm SEK 106,000 Issue Week Publ. date Subm. deadline 1st Spread SEK 137,500 Opening spread SEK 127,500 1 51 15 Dec 6 Nov 2 2 14 Jan 4 Dec Full page 213 x 291 mm SEK 60,500 3 7 18 Feb 11 Jan Landscape 1/2 page 213 x 145 mm SEK 43,500 4 11 17 Mar 10 Feb 5 16 21 Apr 10 Mar Portrait 1/2 page 106 x 291 mm SEK 43,500 6 20 19 May 11 Apr 3rd cover 213 x 291 mm SEK 69,000 7 24 16 Jun 10 May 8 28 14 Jul 8 Jun 4th cover 213 x 291 mm SEK 73,500 9 33 18 Aug 11 Jul 10 38 22 Sep 19 Aug 11 42 20 Oct 16 Sep 12 46 17 Nov 10 Oct 1 50 15 Dec 9 Nov Note: Add 5 mm bleed to all formats. Requested position: +15 % Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost

*Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

Top wallpaper 990x120 femina.se

Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 35,080 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 90,397 Panorama Mobile ad Women 89 % Newsletter Men 11 % Contest Average age 47 years Sponsored blog post Native ad Stockholm, Gothenburg, Malmö 61 % Facebook post Rest of Sweden 39 % Instagram post

Programmatic RTB PANORAMA 2 Private Market Place 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digital: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 20,500 Subscriptions 14,400 The joy of fishing Total reach 83,000 In Fiskejournalen readers will find the latest news Readership from the world of angling. Sweden’s foremost Men 85 % fishing experts give advice on improving catching Women 15 % rates, and offer tips on fishing techniques and Average age 51 years equipment to make the fish bite more often. There Average household income SEK 492,600 are also interesting features on the best fishing Rest of Sweden 72 % waters – both near and far. Stockholm 15 % Gothenburg 9 % Malmö 4 % Martin Falklind Editor-in-Chief Reading quality Average reading time 75 min Number of times read 5.4 Kept for 6 months or more 82 %

ADVERTISING RATES PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline Spread 460 x 297 mm SEK 53,800 1 53 29 Dec 20 Nov Full page 230 x 297 mm SEK 26,900 2 8 25 Feb 22 Jan Landscape 1/2 page 230 x 145 mm SEK 15,300 3 16 19 Apr 11 Mar 4 19 12 May 31 Mar Portrait 1/2 page 112 x 297 mm SEK 15,300 5 21 24 May 15 Apr 6 26 30 Jun 20 May Back cover 230 x 270 mm SEK 31,000 7 34 25 Aug 22 Jul 8 39 29 Sep 25 Aug 9 47 22 Nov 14 Oct 1 52 29 Dec 18 Nov

Note: Add 5 mm bleed to all formats. Requested position: +15 % Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost

*Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

Top wallpaper 1100x120 fiskejournalen.se

Left Left Formats Statistics wallpaper wallpaper Wallpaper Weekly unique visitors 16,636 550x1200 550x1200 Interstitial Weekly page views 37,278 PANORAMA 980x120 / 980x240 / 980x300 / 980x400 Panorama MPU & Widescreens Women 25 % Newsletter Men 75 % Contest Average age 44 years Widescreen Sponsored blog postt 250x120 250x240 Native ad Stockholm, Gothenburg, Malmö 57 % 250x360 Facebook post Rest of Sweden 43 % 250x480 Instagram post MPU Large 250x600 660x120 Pre-Rolls 660x240 660x300 Programmatic RTB Private Market Place Widescreen 250x240 Programmatic Guaranteed

Sportfiskeforum.se

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Håkan Otterberg Digital: [email protected] +46 302 244 46 Tech spec: aller.se [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS helår 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. For teenage girls, by girls who remember Circulation and reach how it was. The best in fashion, trends and Total reach 30,000 beauty, music, films and today’s celebrities. Add to this advice columns, tips and articles Readership on friendship, relationships and love. Free Women 88 % gifts and surprises in every issue. Men 12 % Average age 28 years Average household income SEK 489,900 Terese Allert Rest of Sweden 55 % Editor-in-Chief Stockholm 26 % Gothenburg 12 % Malmö 7 %

PUBLICATION DATES 2016*

Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline ADVERTISING RATES 26/1 51 17 Dec 17 Nov 14 26 30 Jun 31 May 2 2 14 Jan 10 Dec 15 28 14 Jul 14 Jun Spread 444 x 300 mm SEK 65,600 3 4 28 Jan 29 Dec 16 30 28 Jul 28 Jun Full page 222 x 300 mm SEK 32,800 4 6 11 Feb 12 Jan 17 32 11 Aug 12 Jul 5 8 25 Feb 26 Jan 18 34 25 Aug 26 Jul Landscape 1/2 page 222 x 150 mm SEK 23,200 6 10 10 Mar 9 Feb 19 36 8 Sep 9 Aug 7 12 24 Mar 23 Feb 20 38 22 Sep 23 Aug Portrait 1/2 page 111 x 300 mm SEK 23,200 8 14 7 Apr 8 Mar 21/22 40 6 Oct 6 Sep 2nd cover 222 x 300 mm SEK 36,100 9 16 21 Apr 22 Mar 23 44 3 Nov 4 Oct 10/11 18 4 May 4 Apr 24 46 17 Nov 18 Oct 3rd cover 222 x 300 mm SEK 36,100 12 22 2 Jun 3 May 25 48 1 Dec 1 Nov 13 24 16 Jun 17 May 26/1 50 15 Dec 15 Nov 4th cover 222 x 300 mm SEK 37,800

Frida Special Issue Week Publ. date Subm. deadline Summer special 25 21 Jun 22 Maj Winter special 49 6 Dec 6 Nov

Note: Add 5 mm bleed to all formats. *Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

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Left Right Format Statistik wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 86 430 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 194 836 Panorama Mobilannons Women 85 % Nyhetsbrev Men 15 % Tävlingar Average age 16 år Sponsored blog post Native ads Facebook-post Instagram-post

Programmatic RTB PANORAMA 2 Private Market Place 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Newsfactory Media Group Digital: [email protected] +46 8 545 03 990 Tech spec: aller.se [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS helår 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Glitter girls like most things, but especially fashion, celebrities and tips for fun things to do. In Glitter they find all this along with great recipes, puzzles, tests, interesting articles to read and great posters to put up in their rooms.

Julia Hammarkvist Editor-in-Chief

ADVERTISING RATES PUBLICATION DATES 2016*

Spread 444 x 300 mm SEK 45,800 Issue Week Publ. date Subm. deadline 1 3 19 Jan 10 Dec Full page 222 x 300 mm SEK 22,900 2 8 23 Feb 24 Jan Landscape 1/2 page 222 x 150 mm SEK 16,200 3 12 22 Mar 21 Feb 4 16 19 Apr 20 Mar Portrait 1/2 page 111 x 300 mm SEK 16,200 5 21 24 Maj 24 Apr 6 25 21 Jun 22 Maj Landscape 1/4 page 222 x 75 mm SEK 9,900 7 29 19 Jul 19 Jun 2nd cover 222 x 300 mm SEK 25,300 8 33 16 Aug 17 Jul 9 38 20 Sep 21 Aug 3rd cover 222 x 300 mm SEK 25,300 10 42 18 Oct 18 Sep 11 47 22 Nov 23 Okt 4th cover 222 x 300 mm SEK 26,400 12 51 20 Dec 20 Nov

Successful Glutenfritt magazine More and more people are asking for gluten-free recipes these days. For some people, it’s because they don’t tolerate gluten, while others want to feel good or lose weight. Glutenfritt is the first Swedish magazine offering tips, advice and recipes for gluten-free foods and baked goods. The first issue was published in 2015 and it was a huge success. Readers loved the magazine from the very first page, and in 2016 we will therefore publish six more issues. Each one will be filled with tasty recipes, fabulous photos of food and tonnes of healthy tips. Readers will find inspiration for parties, lots of daily dishes and, of course, loads of baking recipes.

Eva-Stina Sandstedt Chefredaktör

ADVERTISING RATES PUBLICATION DATES 2016* Full page 208 x 278 mm SEK 38,000 Issue Week Publ. date Subm. deadline 1 2 12 Jan 1 Dec Landscape 1/2 page 208 x 139 mm SEK 24,000 2 10 8 Mar 1 Feb 3 18 4 May 4 Apr Portrait 1/2 page 104 x 278 mm SEK 24,000 4 27 5 Jul 1 Jun 4th cover 208 x 253 mm SEK 41,500 5 36 6 Sep 25 Jul 6 44 3 Nov 3 Oct

Note: Add 5 mm bleed to all formats. Requested position: +15 % Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost

*Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

SUBMISSIONS ADDRESS ADVERTISING GLUTENFRITT ADVERTISING GLITTER Print: in.aller.se/annons Print: [email protected] Newsfactory Media Group Digitalt: [email protected] Digitalt: [email protected] +46 8 545 03 990 Teknisk spec: aller.se Live: [email protected] [email protected] Circulation and reach Circulation 175,400 Subscriptions 130,200 The magazine that wants you to feel good Total reach 381,000 Hemmets focuses on the best things in life: delicious Readership easy-to-prepare recipes, smart interior design tips for your Women 78 % home, fashion & beauty to suit everyone, gardens and Men 22 % flowers, exciting novels and short stories. Not to mention Average age 58 years the ingenious and fun crosswords for which we are famous. Average household income SEK 402,000 Hemmets also produces cookbooks, novels and one-shots Rest of Sweden 76 % on the theme of food and baking. Stockholm 11 % Each year Hemmets organises the Swedish crossword Gothenburg 7 % Malmö 6 % championships and chooses that year’s Swedish champion. We also choose the winner of the annual novel competition Reading quality in a ceremony at the Gothenburg Book Fair. Average reading time 132 min Number of times read 5.5 Pia Ljungqvist Kept for one month or more 60 % Editor-in-Chief

PUBLICATION DATES 2016* Print Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline 2 1 5 Jan 23 Nov 29 28 12 Jul 23 May ADVERTISING RATES 3 2 12 Jan 30 Nov 30 29 19 Jul 30 May 4 3 19 Jan 7 Dec 31 30 26 Jul 7 Jun Spread 416 x 278 mm SEK 86,500 5 4 26 Jan 14 Dec 32 31 2 Aug 13 Jun 6 5 2 Feb 21 Dec 33 32 9 Aug 20 Jun Full page 208 x 278 mm SEK 44,500 7 6 9 Feb 28 Dec 34 33 16 Aug 27 Jun 8 7 16 Feb 4 Jan Landscape 1/2 page 208 x 139 mm SEK 30,500 35 34 23 Aug 4 Jul 9 8 23 Feb 11 Jan 36 35 30 Aug 11 Jul Portrait 1/2 page 104 x 278 mm SEK 30,500 10 9 1 Mar 18 Jan 37 36 6 Sep 18 Jul 11 10 8 Mar 25 Jan 38 37 13 Sep 25 Jul Back cover 208 x 253 mm SEK 52,500 12 11 15 Mar 1 Feb 39 38 20 Sep 1 Aug 13 12 22 Mar 8 Feb 40 39 27 Sep 8 Aug 14 13 29 Mar 15 Feb 41 40 4 Oct 15 Aug 15 14 5 Apr 22 Feb 42 41 11 Oct 22 Aug 16 15 12 Apr 29 Feb 43 42 18 Oct 29 Aug 17 16 19 Apr 1 Mar Note: Add 5 mm bleed to all formats. 44 43 25 Oct 5 Sep 45 44 1 Nov 12 Sep Requested position: +15 % 18 17 26 Apr 7 Mar 46 45 8 Nov 19 Sep Advertorial: +20 % 19/20 18 3 May 14 Mar 21 20 17 May 29 Mar 47 46 15 Nov 26 Sep Partner Promotion: Advertisement price (net) x2 + production cost 22 21 24 May 4 Apr 48 47 22 Nov 3 Oct 23 22 31 May 11 Apr 49 48 29 Nov 10 Oct *Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be 24 23 7 Jun 18 Apr 50 49 6 Dec 17 Oct changed. 25 24 14 Jun 25 Apr 51 50 13 Dec 24 Oct 26 25 21 Jun 2 May 52 51 20 Dec 31 Oct 27 26 28 Jun 9 May 1/2 52 29 Dec 1 Nov 28 27 5 Jul 16 May

Top wallpaper 990x120 hemmets.se

Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 28,626 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 72,399 Panorama Mobile ad Women 86 % Newsletter Men 14 % Contest Average age 51 years Native ad Facebook post Stockholm, Gothenburg, Malmö 59 % Instagram post Rest of Sweden 41 %

Programmatic RTB Private Market Place PANORAMA 2 Programmatic Guaranteed 980x120 / 980x240 / 980x300 / 980x400

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digital: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS helår 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 52,100 Subscriptions 3,900 The most news on the biggest stars Total reach 183,000 If you like celebrities, you’ll like Hänt Bild. We take you Readership on a journey to every corner of the world. Wherever Women 82 % there is a star worth the name, we’ll be there. We follow Men 18 % them and report on what they are doing both in their Average age 35 years daily lives and at big occasions. And we also always seek Average household income SEK 503,900 out exclusive pictures – pictures that you will only find in Rest of Sweden 59 % Hänt Bild. Readers are also kept up to date with trends, Stockholm 21 % Gothenburg 11 % fashion and – of course – who’s dating who right now. Malmö 9 %

Jonas Hugoson Reading quality Acting Editor-in-Chief Average reading time 48 min Number of times read 2.6 Kept for one month or more 42 %

ADVERTISING RATES PUBLICATION DATES 2016*

Spread 450 x 297 mm SEK 54,000 Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline 1 51 17 Dec 30 Nov 15 26 30 Jun 7 Jun Full page 225 x 297 mm SEK 27,500 2 53 29 Dec 7 Dec 16 28 14 Jul 20 Jun Landscape 1/2 page 225 x 148 mm SEK 19,000 3 2 14 Jan 21 Dec 17 30 28 Jul 4 Jul 4 4 28 Jan 4 Jan 18 32 11 Aug 18 Jul Portrait 1/2 page 112 x 297 mm SEK 19,000 5 6 11 Feb 18 Jan 19 34 25 Aug 1 Aug 6 8 25 Feb 1 Feb 20 36 8 Sep 15 Aug Back cover 225 x 272 mm SEK 31,500 7 10 10 Mar 15 Feb 21 38 22 Sep 29 Aug 8 12 24 Mar 29 Feb 22 40 6 Oct 12 Sep 9 14 7 Apr 14 Mar 23 42 20 Oct 26 Sep 10 16 21 Apr 29 Mar 24 44 3 Nov 10 Oct 11 18 4 May 11 Apr 25 46 17 Nov 24 Oct 12 20 19 May 25 Apr 26 48 1 Dec 4 Nov 13 22 2 Jun 9 May 1 50 15 Dec 21 Nov Note: Add 5 mm bleed to all formats. 14 24 16 Jun 23 May 2 52 29 Dec 5 Dec Requested position: +15 % Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost

*Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

Top wallpaper 1100 x120 hänt.se

Left Right Formats Statistics wallpaper wallpaper Wallpaper Weekly unique visitors 106,751 550x1200 550x1200 Interstitial Weekly page views 187,059

PANORAMA 1 Panorama 980x120 / 980x240 / 980x300 / 980x400 Mobile ad Women 67 % Newsletter Men 33 % Contest Average age 32 years Sponsored blog post Native ad Stockholm, Gothenburg, Malmö 63 % Facebook post Rest of Sweden 37 % Instagram post Pre-rolls

Programmatic RTB Private Market Place PANORAMA 2 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digitalt: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS helår 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 120,700 Subscriptions 29,400 Sweden’s most read celebrity magazine! Total reach 362,000 We are Sweden’s most read celebrity magazine. The Readership majority of our readers are female. We offer the latest Women 78 % news about the most exciting celebrities. Our Gala Extra Men 22 % pages bring you the biggest stars on the red carpet. We Average age 47 years also write about fashion and beauty, and our Cocktail Average household income SEK 480,500 pages are popular. We are a magazine for the whole Rest of Sweden 66 % family. Mums and daughters leave the magazine lying Stockholm 16 % Gothenburg 10 % around, dipping into it again and again. We are the Malmö 8 % magazine that lasts all week. Reading quality Jonas Hugoson Average reading time 55 min Acting Editor-in-Chief Number of times read 2.9 Kept for one month or more 25 %

PUBLICATION DATES 2016* Print Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline

ADVERTISING RATES 1/2 53 29 Dec 30 Nov 28 27 5 Jul 3 Jun 3 2 12 Jan 11 Dec 29 28 12 Jul 10 Jun Spread 416 x 278 mm SEK 76,000 4 3 19 Jan 18 Dec 30 29 19 Jul 17 Jun 5 4 26 Jan 28 Dec 31 30 26 Jul 24 Jun Full page 208 x 278 mm SEK 38,500 6 5 2 Feb 4 Jan 32 31 2 Aug 1 Jul 7 6 9 Feb 11 Jan 33 32 9 Aug 8 Jul Landscape 1/2 page 208 x 139 mm SEK 27,500 8 7 16 Feb 18 Jan 34 33 16 Aug 15 Jul Portrait 1/2 page 104 x 278 mm SEK 27,500 9 8 23 Feb 25 Jan 35 34 23 Aug 22 Jul 10 9 1 Mar 1 Feb 36 35 30 Aug 29 Jul Back cover 208 x 253 mm SEK 46,000 11 10 8 Mar 8 Feb 37 36 6 Sep 5 Aug 12 11 15 Mar 15 Feb 38 37 13 Sep 12 Aug 13 12 22 Mar 22 Feb 39 38 20 Sep 19 Aug 14 13 29 Mar 29 Feb 40 39 27 Sep 26 Aug Note: Add 5 mm bleed to all formats. 15 14 5 Apr 7 Mar 41 40 4 Oct 2 Sep Requested position: +15 % 16 15 12 Apr 14 Mar 42 41 11 Oct 9 Sep Advertorial: +20 % 17 16 19 Apr 21 Mar 43 42 18 Oct 16 Sep Partner Promotion: Advertisement price (net) x2 + production cost 18 17 26 Apr 24 Mar 44 43 25 Oct 23 Sep 19 18 3 May 4 Apr 45 44 1 Nov 30 Sep *Publication date means the date the magazine can be found in store. Subscribers get 20 19 10 May 11 Apr 46 45 8 Nov 7 Oct the magazine 1–3 days beforehand. The publication schedule is provisional and may 21 20 17 May 18 Apr 47 46 15 Nov 14 Oct be changed. 22 21 24 May 25 Apr 48 47 22 Nov 21 Oct 23 22 31 May 2 May 49 48 29 Nov 28 Oct 24 23 7 Jun 9 May 50 49 6 Dec 4 Nov 25 24 14 Jun 16 May 51 50 13 Dec 11 Nov 26 25 21 Jun 23 May 52 51 20 Dec 18 Nov 27 26 28 Jun 30 May 1 52 29 Dec 25 Nov

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Left Right Formats Statistics wallpaper wallpaper Wallpaper Weekly unique visitors 106,751 550x1200 550x1200 Interstitial Weekly page views 187,059

Programmatic RTB Private Market Place PANORAMA 2 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digital: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS helår 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Hänt i Veckan has everything a celebrity magazine should have. We offer our readers the very latest there is to know about Swedish and international celebrities – and the very Circulation and reach hottest gossip. But in Sweden’s newest celebrity magazine Circulation 86,400 Subscriptions 47,300 you’ll also find much more than this. We offer readers food tips from celebrity chefs, travel tips, the chance to unwind with a crossword, tips for sorting out your life and advice on exercise, health and money. Our features introduce you to interesting and exciting celebrities who talk about things you won’t find anywhere else. And a completely new section in Hänt i Veckan will focus on “ordinary people”.

Jonas Hugoson Acting Editor-in-Chief

Print PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline ADVERTISING RATES 1 53 29 Dec 7 Dec 28 27 7 Jul 10 Jun 2 1 7 Jan 14 Dec 29 28 14 Jul 17 Jun Spread 416 x 278 mm SEK 76,000 3 2 14 Jan 21 Dec 30 29 21 Jul 24 Jun 4 3 21 Jan 28 Dec 31 30 28 Jul 1 Jul Full page 208 x 278 mm SEK 38,500 5 4 28 Jan 4 Jan 32 31 4 Aug 6 Jul 6 5 4 Feb 11 Jan 33 32 11 Aug 13 Jul Landscape 1/2 page 208 x 139 mm SEK 27,500 7 6 11 Feb 18 Jan 34 33 18 Aug 20 Jul Portrait 1/2 page 104 x 278 mm SEK 27,500 8 7 18 Feb 25 Jan 35 34 25 Aug 27 Jul 9 8 25 Feb 1 Feb 36 35 1 Sep 3 Aug Back cover 208 x 253 mm SEK 46,000 10 9 3 Mar 8 Feb 37 36 8 Sep 10 Aug 11 10 10 Mar 15 Feb 38 37 15 Sep 17 Aug 12/13 11 17 Mar 22 Feb 39 38 22 Sep 24 Aug 14 13 31 Mar 4 Mar 40 39 29 Sep 31 Aug Note: Add 5 mm bleed to all formats. 15 14 7 Apr 11 Mar 41 40 6 Oct 7 Sep Requested position: +15 % 16 15 14 Apr 18 Mar 42 41 13 Oct 14 Sep Advertorial: +20 % 17 16 21 Apr 24 Mar 43 42 20 Oct 21 Sep Partner Promotion: Advertisement price (net) x2 + production cost 18 17 28 Apr 1 Apr 44 43 27 Oct 28 Sep 19 18 4 May 8 Apr 45 44 3 Nov 5 Oct *Publication date means the date the magazine can be found in store. Subscribers get 20 19 12 May 15 Apr 46 45 10 Nov 12 Oct the magazine 1–3 days beforehand. The publication schedule is provisional and may 21 20 19 May 22 Apr 47 46 17 Nov 19 Oct be changed. 22 21 26 May 29 Apr 48 47 24 Nov 26 Oct 23 22 2 Jun 4 May 49 48 1 Dec 2 Nov 24 23 9 Jun 13 May 50 49 8 Dec 9 Nov 25 24 16 Jun 20 May 51 50 15 Dec 16 Nov 26 25 22 Jun 26 May 52/1 51 22 Dec 23 Nov 27 26 30 Jun 3 Jun

Top wallpaper 1100 x120 hänt.se

Left Right Formats Statistics wallpaper wallpaper Wallpaper Weekly unique visitors 106,751 550x1200 550x1200 Interstitial Weekly page views 187,059

Programmatic RTB Private Market Place PANORAMA 2 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digitalt: [email protected] Tech spec: aller.se Live: [email protected]

Source: TS helår 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 30,100 Subscriptions 23,800 A real prize for keen hunters Total reach 83,000 Jaktjournalen is written by hunters, for hunters. Hunting Readership features, pictures, articles on dogs, tests of guns and Men 81 % equipment: it has drama, knowledge and experience. Women 19 % All topped off with current debate, game recipes and Average age 48 years much more. Average household income SEK 498,900 Rest of Sweden 87 % Holger Nilsson Stockholm 7 % Editor-in-Chief Gothenburg 4 % Malmö 2 %

Reading quality Average reading time 92 min Number of times read 4.0 Kept for 6 months or more 56 %

* ADVERTISING RATES Sv/Vitt Färg PUBLICATION DATES 2016 Full page 225 x 297 mm SEK 15,900 SEK 19,400 Issue Week Publ. date Subm. deadline Printed area 193 x 264 mm 1/2 53 29 Dec 17 Nov Landscape 1/2 page No bleed SEK 9,100 SEK 11,500 3 6 11 Feb 28 Dec Printed area 193 x 129 mm 4 12 22 Mar 11 Feb Portrait 1/2 page 108 x 297 mm SEK 9,100 SEK 11,500 5 17 26 Apr 15 Mar Printed area 93 x 264 mm 6 21 26 May 15 Apr Portrait 2/3 page 142 x 297 mm SEK 11,100 SEK 13,600 7 25 21 Jun 11 May Printed area 126 x 264 mm 8 29 19 Jul 8 Jun Portrait 1/3 page 75 x 297 mm SEK 6,500 SEK 8,700 9 33 18 Aug 20 Jun Printed area 60 x 264 mm 10 38 20 Sep 11 Aug Portrait 1/4 page No bleed SEK 4,800 SEK 6,700 11 43 25 Oct 15 Sep Printed area 93 x 129 mm 12 47 22 Nov 13 Oct Landscape 1/4 page No bleed SEK 4,800 SEK 6,700 1/2 52 29 Dec 4 Nov Printed area 193 x 61mm 1-column No bleed SEK 4,800 SEK 6,700 *Publication date means the date the magazine can be Printed area 44 x 264 mm found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and Landscape 1/8 page No bleed SEK 2,700 SEK 3,650 may be changed. Printed area 98 x 61 mm

Note: Add 5 mm bleed to all formats. Spot colour: +SEK 1,000 Requested position: +15 % 2nd and 3rd cover: +SEK 1,000 Advertorial: +20 % 4th cover (colour only): +SEK 4,100 Partner Promotion: Advertisement price (net) x2 + production cost Credits price: SEK 21/mm (column width 46 mm). Colour: +SEK 1,000

PANORAMA 980x120 / 980x240 / 980x300 / 980x400 jaktjournalen.se

Formats Statistics Interstitial Weekly unique visitors 99,312 Panorama Weekly page views 480,629 MPU QWS, TWS, DWS Women 28 % Mobile ad Men 72 % Average age 51 years QWS Contest 250x480 Native ad Facebook post Stockholm, Gothenburg, Malmö 45 % Instagram post Rest of Sweden 55 % MPU 430x250 Programmatic TWS RTB 250x360 Private Market Place Programmatic Guaranteed

DWS 250x240

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Lime AB Digital: [email protected] +46 40 40 86 80 Tech spec: aller.se [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS helår 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 49,100 Subscriptions 32,700 Tasty and inspiring Total reach 97,000 Matmagasinet contains fantastic inspiration for everyone Readership who likes to cook and bake. We offer quick and tasty Women 78 % everyday meals, great dishes to enjoy at weekends, easy Men 22 % to prepare menus, buffets, desserts and baking recipes. Average age 51 years Our delicious recipes are always reliable and easy to Average household income SEK 542,600 make a success. Rest of Sweden 67 % In addition, readers get tips on wine and other delicious Stockholm 17 % Gothenburg 8 % drinks, food news, smart shortcuts, interesting reading and Malmö 8 % interviews with well-known food professionals and chefs. Reading quality Maud Onnermark Average reading time 70 min Editor-in-Chief Number of times read 4.8 Kept for 6 months or more 76 %

* ADVERTISING RATES PUBLICATION DATES 2016 Spread 426 x 291 mm SEK 44,000 Issue Week Publ. date Subm. deadline 1 1 5 Jan 1 Dec Full page 213 x 291 mm SEK 27,000 2 4 28 Jan 28 Dec Landscape 1/2 page 213 x 145 mm SEK 21,500 3 8 25 Feb 18 Jan 4 13 29 Mar 22 Feb Portrait 1/2 page 106 x 291 mm SEK 21,500 5 17 26 Apr 21 Mar Back cover 213 x 266 mm SEK 31,000 6 21 24 May 18 Apr 7 24 14 Jun 9 May 8/9 28 12 Jul 7 Jun 10 37 13 Sep 8 Aug 11 41 13 Oct 12 Sep 12 46 15 Nov 10 Oct 1 1 3 Jan 1 Dec

*Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

Note: Add 5 mm bleed to all formats. Requested position: +15 % Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost

Top wallpaper 990x120 matmagasinet.se

Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 2,762 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 8,877 Panorama Mobile ad Women 82 % Contest Men 18 % Sponsored blog post Average age 50 years Native ad Facebook post Stockholm, Gothenburg, Malmö 42 % Instagram post Rest of Sweden 58 %

Programmatic RTB Private Market Place PANORAMA 2 Programmatic Gua- 980x120 / 980x240 / 980x300 / 980x400 ranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digitalt: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS helår 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 69,100 Subscriptions 41,900 Sweden’s biggest health magazine Total reach 281,000

MåBra offers inspiration and an energy kick for daily Readership life! We write about health, fitness, healthy food, Women 84 % relationships and personal development – seasoned Men 16 % with a healthy pampering of beauty, fashion, homes Average age 52 years and travel. The magazine contains a brilliant mix Average household income SEK 519,800 of smart tips, new findings and relaxing reading. Rest of Sweden 65 % Each issue comes with a 16-page food supplement Stockholm 19 % containing delicious calorie-counted recipes. Gothenburg 9 % Malmö 7 % Liselotte Stålberg Reading quality Editor-in-Chief Average reading time 87min Number of times read 4.5 Kept for 6 months or more 58 %

ADVERTISING RATES PUBLICATION DATES 2016*

Spread 426 x 291 mm SEK 108,000 Issue Week Publ. date Subm. deadline 1 51 17 Dec 9 Nov Full page 213 x 291 mm SEK 57,500 2 3 21 Jan 9 Dec Landscape 1/2 page 213 x 145 mm SEK 40,000 3 7 18 Feb 8 Jan 4 12 24 Mar 11 Feb Portrait 1/2 page 106 x 291 mm SEK 40,000 5 16 21 Apr 10 Mar 3rd cover 213 x 291 mm SEK 63,500 6 20 19 May 8 Apr 7 24 16 Jun 6 May 4th cover 213 x 266 mm SEK 69,000 8 28 14 Jul 7 Jun MÅBRA EVENINGS 9 32 11 Aug 6 Jul MåBra invites its readers to a full evening of talks 10 37 15 Sep 8 Aug and happenings related to health and wellbeing. 11 42 20 Oct 12 Sep These events take place in different cities, 12 46 17 Nov 10 Oct because we want to get out around the country 1 50 15 Dec 7 Nov and meet all our readers. Note: Add 5 mm bleed to all formats. Requested position: +15 % 7 Mars Helsingborg 10 Mars Umeå 2016: 15 Mars Uppsala 17 Mars Växjö Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost For sponsorship please contact: [email protected] *Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

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Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 187,339 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 464,722 Panorama Women 81 % Mobile ad Men 19 % Newsletter Average age 34 years Contest Average income SEK 17,831 Sponsored blog post Married/cohabitant 54 % Native ad Stockholm, Gothenburg, Malmö 40 % Facebook post Rest of Sweden 60 % Instagram post Interests Programmatic Fashion news 80 % RTB Beauty care 79 % PANORAMA 2 Private Market Place Hair care 76 % 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed Travel 63 % Try new food 79 %

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digital: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 helår + internet. TS helår 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 25,500 Subscriptions 7,700 A magazine that stands out from the crowd Total reach 83,000 Ever since we began 15 years ago, we have constantly pushed Readership the limits of what an interiors magazine can and should be Women 67 % – in words, pictures and content. In each issue we present Men 33 % Sweden’s most beautiful interiors, mixed with knowledgeable Average age 46 years and well-written articles on the most exciting developments in Average household income SEK 675,800 design, architecture and art. Rest of Sweden 45 % Residence presents different, intimate portraits of individu- Stockholm 34 % Gothenburg 14 % als, revolutionary interior and architectural photography, and Malmö 7 % has a uniquely Swedish and Nordic angle on its material. Our magazine is the clear leader when it comes to innovative Reading quality architecture for private homes. Average reading time 69 min Number of times read 4.0 Hanna Nova Beatrice Kept for 6 months or more 79 % Editor-in-Chief

ADVERTISING RATES PUBLICATION DATES 2016* Spread 460 x 297 mm SEK 83,000 Issue Week Publ. date Subm. deadline 1st Spread SEK 108,500 1 49 3 Dec 6 Nov Opening spread SEK 99,500 2 5 4 Feb 4 Jan Full page 230 x 297 mm SEK 43,500 3 9 3 Mar 1 Feb 4 13 31 Mar 29 Feb Landscape 1/2 page 230 x 148 mm SEK 25,000 STORA FORMPRIS 5 18 4 May 1 Apr Portrait 1/2 page 115 x 297 mm SEK 25,000 6 22 2 Jun 30 Apr 2016 7 27 7 Jul 30 May 3rd cover 230 x 297 mm SEK 46,000 8 35 1 Sep 29 Jul 4th cover 230 x 272 mm SEK 57,500 9 40 4 Oct 29 Aug Each year Residence gives out its form price. A 10 44 3 Nov 30 Sep celebration to the designers and architects that 1 48 1 Dec 4 Nov brightened Sweden the past year.

For sponsorship please contact: Note: Add 5 mm bleed to all formats. [email protected] Requested position: +15 % Advertorial: +20 % Partner Promotion: Advertisement price (net) x2 + production cost

*Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

Top wallpaper 990x120 residencemagazine.se

Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Interstitial Weekly unique visitors 7,049 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Panorama Weekly page views 31,853 Mobile ad Newsletter Women 84 % Contest Men 16 % Sponsored blog post Average age 39 years Native ad Facebook post Stockholm, Gothenburg, Malmö 48 % Instagram post Rest of Sweden 52 %

Programmatic RTB Private Market Place PANORAMA 2 Programmatic Guaranteed 980x120 / 980x240 / 980x300 / 980x400

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Elite Media Digital: [email protected] +46 8 400 209 81 Tech spec: aller.se [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS helår 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. ShapeUp is your new smart, peppy lifestyle and fitness magazine. We want to give you tips to make your workouts more effective and to make a healthy life more fun. We are driven by the idea that you have to feel good from the inside out, and should be proud of yourself and what you have achieved.

Karin Nordin Editor-in-Chief

ADVERTISING RATES tidningenshapeup.se PUBLICATION DATES 2016*

Spread 444 x 300 mm SEK 49,400 Issue Publ. date Subm. deadline 1 53 29 Dec 29 Nov Full page 222 x 300 mm SEK 29,400 2 9 1 Mar 31 Jan Statistics 3 18 3 May 3 Apr Landscape 1/2 page 196 x 135 mm SEK 19,400 Weekly unique visitors 11 209 4 25 21 Jun 22 May Weekly page views 27 638 5 33 16 Aug 17 Jul Portrait 1/2 page 98 x 269 mm SEK 19,400 6 42 18 Oct 18 Sep Landscape 1/4 page 196 x 65 mm SEK 12,400 Women 80 % Men 20 % 1 51 20 Dec 20 Nov Portrait 1/4 page 98 x 132 mm SEK 12,400 Average age 27 years Back cover 222 x 300 mm SEK 45,700

Circulation and reach Total reach 67,000 A modern girls’ magazine with its finger on the pulse, full of warmth and humour – a magazine that loves its readers. Readership The magazine’s content is tailored to a young, trend-sensitive Women 92 % target group (women between 18 and 35). SOLO gives Men 8 % readers the perfect mix of fashion and beauty focusing Average age 25 years on the latest trends, lots of interviews with both celebri- Average household income SEK 494,700 ties and ordinary girls, self-esteem boosting features on Rest of Sweden 59 % personal development and lots of articles about sex and Stockholm 26 % relationships. Gothenburg 9 % Malmö 6 % Katarina Muhr Editor-in-Chief

ADVERTISING RATES tidningensolo.se PUBLICATION DATES 2016*

Spread 444 x 300 mm 76 300:– Issue Publ. date Subm. deadline 1 51 15 Dec 15 Nov Full page 222 x 300 mm 38 100:– 2 3 19 Jan 10 Dec Statistics 3 8 23 Feb 24 Jan Landscape 1/2 page 222 x 150 mm 26 700:– Weekly Unique Visitors 171,445 4 12 22 Mar 21 Feb Weekly page views 375,890 Portrait 1/2 page 111 x 300 mm 26 700:– 5 16 19 Apr 20 Mar 6 21 24 May 24 Apr Landscape 1/4 page 196 x 65 mm 17 500:– Women 94 % 7 25 21 Jun 22 May Men 6 % 8 29 19 Jul 19 Jun Portrait 1/4 page 98 x 132 mm 17 500:– Average age 27 years 9 33 16 Aug 17 Jul 10 38 20 Sep 21 Aug 3rd cover 222 x 300 mm 43 800:– 11 42 18 Okt 18 Sep 12 47 22 Nov 23 Oct 4th cover 222 x 300 mm 45 700:– 1 51 20 Dec 20 Nov

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Newsfactory Media Group Digital: [email protected] +46 8 545 03 990 Tech spec: aller.se [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, GA 10/8– 31/10 2015. Circulation and reach Circulation 137,500 Subscriptions 90,300 The royal weekly Total reach 335,000

Svensk Damtidning is not just the market leader Readership among royal weeklies. There is quite simply nothing Women 86 % else like it among the Swedish weekly press! Royal men 14 % reportage is the heart and soul of our magazine. Average age 55 years We write from an in-the-know perspective – we are Average household income SEK 493,400 the experts on royalty and we want our readers to Rest of Sweden 61 % see us as their well-informed friend from the royal Stockholm 21 % Gothenburg 9 % court. We say yes to luxury and glamour – Svensk Malmö 9 % Damtidning puts a gilt edge on life! Reading quality Karin Lennmor Average reading time 80 min Editor-in-Chief Number of times read 4.0 Kept for one month or more 40 %

Print PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline ADVERTISING RATES 53/1 52 22 Dec 20 Nov 28 27 7 Jul 7 Jun 2 1 7 Jan 4 Dec 29 28 14 Jul 13 Jun Spread 416 x 278 mm SEK 77,000 3 2 14 Jan 11 Dec 30 29 21 Jul 20 Jun 4 3 21 Jan 18 Dec 31 30 28 Jul 27 Jun Full page 208 x 278 mm SEK 39,500 5 4 28 Jan 23 Dec 32 31 4 Aug 4 Jul 6 5 4 Feb 28 Dec 33 32 11 Aug 11 Jul Landscape 1/2 page 208 x 139 mm SEK 28,500 7 6 11 Feb 4 Jan 34 33 18 Aug 18 Jul Portrait 1/2 page 104 x 278 mm SEK 28,500 8 7 18 Feb 13 Jan 35 34 25 Aug 25 Jul 9 8 25 Feb 23 Jan 36 35 1 Sep 1 Aug Back cover 208 x 253 mm SEK 46,500 10 9 3 Mar 1 Feb 37 36 8 Sep 8 Aug 11 10 10 Mar 8 Feb 38 37 15 Sep 15 Aug 12 11 17 Mar 15 Feb 39 38 22 Sep 22 Aug 13 12 24 Mar 22 Feb 40 39 29 Sep 29 Aug Note: Add 5 mm bleed to all formats. 14 13 31 Mar 29 Feb 41 40 6 Oct 5 Sep Requested position: +15 % 15 14 7 Apr 7 Mar 42 41 13 Oct 12 Sep Advertorial: +20 % 16 15 14 Apr 14 Mar 43 42 20 Oct 19 Sep Partner Promotion: Advertisement price (net) x2 + production cost 17 16 21 Apr 21 Mar 44 43 27 Oct 26 Sep 18 17 28 Apr 29 Mar 45 44 3 Nov 3 Oct *Publication date means the date the magazine can be found in store. Subscribers get 19 18 4 May 4 Apr 46 45 10 Nov 10 Oct the magazine 1–3 days beforehand. The publication schedule is provisional and may 20 19 12 May 11 Apr 47 46 17 Nov 17 Oct be changed. 21 20 19 May 18 Apr 48 47 24 Nov 24 Oct 22 21 26 May 25 Apr 49 48 1 Dec 31 Oct 23 22 2 Jun 2 May 50 49 8 Dec 7 Nov 24 23 9 Jun 9 May 51 50 15 Dec 14 Nov 25 24 16 Jun 16 May 52/1 51 22 Dec 27 Nov 26 25 22 Jun 23 May 2 1 3 Jan 12 Dec 27 26 30 Jun 30 May

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Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 122,370 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 1,093,721 Panorama Women 74 % MPU Men 26 % QWS, TWS, DWS Average age 52 years Mobile ad Average income SEK 19,688 Newsletter Married/cohabitant 66 % Contest Stockholm, Gothenburg, Malmö 41 % Sponsored blog post Rest of Sweden 59 % Native ad Facebook post Interests Instagram post Health and wellness 69 % Baking 54 % PANORAMA 2 Programmatic Home decor 60 % 980x120 / 980x240 / 980x300 / 980x400 RTB Fashion news 42 % Private Market Place Hair care 41 % Programmatic Guaranteed

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digitalt: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 helår + internet. TS helår 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 198 600 Subscriptions 82 700 All you need to find your way around the Total reach 329 000 week on TV Readership TV-Guiden is Sweden’s biggest TV magazine (according Women 64 % to Orvesto) and Sweden’s best (according to our readers). Men 36 % Each week we offer a packed magazine at the lowest Average age 58 år price on the Market. A magazine that covers your entire Average household income SEK 386,300 TV week. Schedules for 56 channels, the week’s feature Rest of Sweden 67 % films, the week’s best sport and all the week’s radio Stockholm 20 % Gothenburg 8 % Jonas Hugoson Malmö 5 % Acting Editor-in-Chief

ADVERTISING RATES PUBLICATION DATES 2016* Landscape 1/3 page 208 x 92 mm SEK 9,500 Issue W Publ. date Submission Issue W Publ. date Submission Issue W Publ. date Submission 1 53 29 Dec 15 Dec 19 18 3 May 11 Apr 37 36 6 Sep 15 Aug Back cover 208 x 253 mm SEK 23,000 2 1 5 Jan 22 Dec 20 19 10 May 18 Apr 38 37 13 Sep 22 Aug 3 2 12 Jan 28 Dec 21 20 17 May 28 Apr 39 38 20 Sep 29 Aug 4 3 19 Jan 4 Jan 22 21 24 May 2 May 40 39 27 Sep 5 Sep 5 4 26 Jan 11 Jan 23 22 31 May 9 May 41 40 4 Oct 12 Sep 6 5 2 Feb 18 Jan 24 23 7 Jun 16 May 42 41 11 Oct 19 Sep 7 6 9 Feb 25 Jan 25 24 14 Jun 23 May 43 42 18 Oct 26 Sep 8 7 16 Feb 1 Feb 26 25 21 Jun 30 May 44 43 25 Oct 3 Oct 9 8 23 Feb 8 Feb 27 26 28 Jun 7 Jun 45 44 1 Nov 10 Oct 10 9 1 Mar 15 Feb 28 27 5 Jul 13 Jun 46 45 8 Nov 17 Oct 11 10 8 Mar 22 Feb 29 28 12 Jul 20 Jun 47 46 15 Nov 24 Oct 12 11 15 Mar 29 Feb 30 29 19 Jul 27 Jun 48 47 22 Nov 31 Oct 13 12 22 Mar 1 Mar 31 30 26 Jul 4 Jul 49 48 29 Nov 7 Nov 14 13 29 Mar 7 Mar 32 31 2 Aug 11 Jul 50 49 6 Dec 14 Nov Note: Add 5 mm bleed to all formats. 15 14 5 Apr 14 Mar 33 32 9 Aug 18 Jul 51 50 13 Dec 28 Nov *Publication date means the date the magazine can be found in store. Subscribers get 16 15 12 Apr 21 Mar 34 33 16 Aug 25 Jul 52 51 20 Dec 5 Dec the magazine 1–3 days beforehand. The publication schedule is provisional and may 17 16 19 Apr 29 Mar 35 34 23 Aug 1 Aug 1 52 29 Dec 12 Dec be changed. 18 17 26 Apr 4 Apr 36 35 30 Aug 8 Aug

Circulation and reach Total reach 142 000

Readership Always the cheekiest gossip Women 83 % Men 17 % The young celebrity magazine with the best pictu- Average age 34 år res, the hottest celebrities and the cheekiest gossip. verage household income 507 600 kr Parties & events, fashion hits & misses – luxurious, Rest of Sweden 56 % glamorous and fun! Stockholm 23 % Gothenburg 13 % Anja Källstedt Malmö 8 % Editor-in-Chief

ADVERTISING RATES PUBLICATION DATES 2016*

Spread 460 x 297 mm 58 600:– Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline Full page 230 x 297 mm 34 000:– 1 52 22 Dec 2 Dec 15 27 7 Jul 16 Jun 2 1 7 Jan 7 Dec 16 29 21 Jul 30 Jun Landscape 1/2 page 212 x 137 mm 20 900:– 3 3 21 Jan 22 Dec 17 31 4 Aug 14 Jul 4 5 4 Feb 13 Jan 18 33 18 Aug 28 Jul Portrait 1/2 page 103 x 279 mm 20 900:– 5 7 18 Feb 27 Jan 19 35 1 Sep 11 Aug 6 9 3 Mar 10 Feb 20 37 15 Sep 25 Aug Landscape 1/4 page 212 x 66 mm 12 000:– 7 11 17 Mar 25 Feb 21 39 29 Sep 8 Sep 8 13 31 Mar 10 Mar 22 41 13 Oct 22 Sep Portrait 1/4 page 103 x 137 mm 12 000:– 9 15 14 Apr 24 Mar 23 43 27 Oct 6 Oct 2nd cover 230 x 297 mm 37 400:– 10 17 28 Apr 7 Apr 24 45 10 Nov 20 Oct 11 19 12 May 21 Apr 25 47 24 Nov 3 Nov 3rd cover 230 x 297 mm 37 400:– 12 21 26 May 5 May 26 49 8 Dec 17 Nov 13 23 9 Jun 19 May 1 51 22 Dec 1 Dec 4th cover 230 x 297 mm 39 900:– 14 25 22 Jun 1 Jun

SUBMISSIONS ADDRESS ADVERTISING TV-GUIDEN ADVERTISING VECKANS NU Print: in.aller.se/annons Print: [email protected] Newsfactory Media Group Digitalt: [email protected] Digitalt: [email protected] +46 8 545 03 990 Teknisk spec: aller.se Live: [email protected] [email protected]

Source: TNS-Sifo. GA Jun 1 2014 – Apr 15 2015. KiaIndex v.16 2015 Circulation and reach Circulation 135,200 Subscriptions 102,100 The magazine that is both useful and fun Total reach 316,000 In Året Runt you’ll find the best food, the most Readership useful health advice, the smartest fashion, the finest Women 75 % interiors and beauty tips for all ages. Each week we Men 25 % entertain, delight and amuse women who read us Average age 60 years Average household income SEK 409,200 from cover to cover. Welcome to a much-loved maga- Rest of Sweden 76 % zine full of the good things in life. Stockholm 13 % Gothenburg 7 % Eva-Stina Sandstedt Malmö 4 % Editor-in-Chief Reading quality Average reading time 126 min Number of times read 5.5 Kept for one month or more 64 %

Print PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline ADVERTISING RATES 1/2 53 29 Dec 30 Nov 29 28 14 Jul 7 Jun 3 2 12 Jan 7 Dec 30 29 21 Jul 13 Jun Spread 416 x 278 mm SEK 88,500 4 3 21 Jan 14 Dec 31 30 28 Jul 20 Jun 5 4 28 Jan 21 Dec 32 31 4 Aug 27 Jun Full page 208 x 278 mm SEK 45,000 6 5 4 Feb 28 Dec 33 32 11 Aug 4 Jul 7 6 11 Feb 4 Jan 34 33 18 Aug 11 Jul Landscape 1/2 page 208 x 139 mm SEK 31,000 8 7 18 Feb 11 Jan 35 34 25 Aug 18 Jul Portrait 1/2 page 104 x 278 mm SEK 31,000 9 8 25 Feb 18 Jan 36 35 1 Sep 25 Jul 10 9 3 Mar 25 Jan 37 36 8 Sep 1 Aug Back cover 208 x 253 mm SEK 53,000 11 10 10 Mar 1 Feb 38 37 15 Sep 8 Aug 12 11 17 Mar 8 Feb 39 38 22 Sep 15 Aug 13 12 24 Mar 15 Feb 40 39 29 Sep 22 Aug 14 13 31 Mar 22 Feb 41 40 6 Oct 29 Aug 15 14 7 Apr 29 Feb 42 41 13 Oct 5 Sep Note: Add 5 mm bleed to all formats. 16 15 14 Apr 7 Mar 43 42 20 Oct 12 Sep Requested position: +15 % 17 16 21 Apr 14 Mar 44 43 27 Oct 19 Sep Advertorial: +20 % 18 17 28 Apr 21 Mar 45 44 3 Nov 26 Sep Partner Promotion: Advertisement price (net) x2 + production cost 19 18 4 May 29 Mar 46 45 10 Nov 3 Oct 20 19 12 May 4 Apr 47 46 17 Nov 10 Oct *Publication date means the date the magazine can be found in store. Subscribers get 21 20 19 May 11 Apr 48 47 24 Nov 17 Oct the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed. 22 21 26 May 18 Apr 49 48 1 Dec 24 Oct 23 22 2 Jun 25 Apr 50 49 8 Dec 31 Oct 24 23 9 Jun 2 May 51 50 15 Dec 7 Nov 25/26 24 16 Jun 9 May 52/1 51 22 Dec 14 Nov 27 26 28 Jun 23 May 2 1 3 Jan 24 Nov 28 27 7 Jul 30 May

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Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 11,295 550x1200 980x120 / 980x240 / 980x300 / 980x400 550x1200 Interstitial Weekly page views 23,578 Panorama Mobile ad Women 85 % Newsletter Men 15 % Contest Average age 51 years Native ad Facebook post Stockholm, Gothenburg, Malmö 61 % Instagram post Rest of Sweden 39 %

Programmatic RTB Private Market Place PANORAMA 2 Programmatic Guaranteed 980x120 / 980x240 / 980x300 / 980x400

SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digital: [email protected] Tech spec: aller.se Live: [email protected]

Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS helår 2014 (subscribed circulation excluding free copies). GA Jun 1 2014 – Apr 15 2015. KiaIndex v.16 2015 International

One single contact here at Aller Media is enough to enable you to get your message out across Scandinavia and Europe – or right across the world. We act as a one-stop-shop for our brands throughout the world – primarily for ELLE and ELLE Decoration globally, but also for other brands such as Red, Marie Claire, The Daily Telegraph and many more. Naturally we have access to media surveys and analysis tools for all the markets you may be interested in. We would be pleased to help you with everything from information and analyses to prices, editorial contacts and creative solutions.

Daily press ELLE Aller Media International also has long experience of the 44 editions 30 spin-offs European daily press and its associated magazines and websites. We are proud to have represented names such as The Daily Telegraph, Le Monde, Tijd and L’Echo for many years now.

Magazines We also work with other magazines in many markets. Most are targeting women – but we also have brands with a more male oriented profile, covering interests such as fashion, sports, business and news.

Creative solutions We can work with you to customize projects such as advertorials, partner promotions, events, sponsorships, paper technologies and integrated solutions such as creative, high-impact activities that fully exploit resources in all markets. For example, we have completed various successful projects that have run in parallel in up to 17 markets simultaneously – encompassing print, online, ELLE Decoration inserts, in store, newsletters, events and competitions. It’s all 34 editions possible when you have the kind of network that ELLE and ELLE Decoration can offer!

Teamleader KAM International KAM International VANJA SPREITZ ARMBORSTH KARIN SÖDERSTEN +46 8 57 80 11 51 +46 8 57 80 11 52 +46 70 357 40 17 +46 70 357 40 07 [email protected] [email protected]

Samples and inserts

Subscriber Total Subscriber Total Want to make a lasting impression Title circulation circulation Title circulation circulation on our readers? Allas 71 000 135 000 Hänt Extra 31 000 164 000 Allers 128 000 206 000 Hänt i Veckan 38 000 104 000 Show how good your product tastes, smells or feels Allers trädgård 25 000 39 000 Jaktjournalen 23 000 35 000 by including a sample. Why not including your own Allt om flugfiske 5 000 13 000 Lätt & lagom 3 000 32 000 insert in order to reach your customers when they are Antik & auktion 34 000 44 000 Lätta kryss 12 000 53 000 receptive to your message. As our magazines are actively Bra korsord 17 000 42 000 Matmagasinet 36 000 54 000 chosen by our readers, any complementary sampling with Café 11 000 25 000 Maxikryss 0 20 000 our magazine will be extra valued by them. Think of it as a Chic 0 48 000 MåBra 42 000 85 000 physical hello from you. Drömhem & trädgård 24 000 45 000 Mästarkryss 10 000 21 000 ELLE 25 000 75 000 Nybörjarkryss 7 000 41 000 ELLE Decoration 22 000 46 000 Residence 13 000 29 000 ELLE mat & vin 18 000 37 000 Sudoku för alla 16 000 33 000 Femina 56 000 109 000 Svensk Damtidning 97 000 171 000 Fiskejournalen 13 000 27 000 Tv Guiden 89 000 257 000 Hemmets 130 000 205 000 Året runt 100 000 161 000 Hänt Bild 4 000 81 000

LOOSE/INBOUND INSERTS GLUED INSERTS/SAMPLES Unit price in öre: Unit price in öre: 0–20 g 21–40 g 41–50 g 0–20 g 21–40 g >40 g Celebrity magazines and weeklies* 110 120 130 Celebrity magazines and weeklies* 130 140 offert

** ** Sales – Inserts & Samples Monthly magazines 130 140 150 Monthly magazines 145 160 offert ULF BLIXT +46 8 54 13 16 45 *Allas, Allers, Hemmets, Året Runt, TV-Guiden, Hänt Extra, Hänt Bild, Hänt i Veckan, Svensk Damtidning +46 70 421 88 22 ** Allers Trädgård, Allt om flugfiske, Antik & Auktion, Café, ELLE, ELLE Decoration, ELLE mat&vin, Femina, Fiskejournalen, Jaktjournalen, Matmagasinet, [email protected] MåBra, Bra Korsord, Lätta Kryss, Lätt&Lagom, Mästarkryss, Nybörjarkryss, Sudoku för alla Concepts

Our conceptual solutions comprise everything except traditional advertising. Here lies an opportunity to embrace creativity and find new, exciting and profitable cooperations between the brands that our customers represent, and our own well-established brands. Together we will find the most effective and efficient way to reach your target group.

In print, we offer partner promotions, advertorials and competitions. These provide a greater connection between the magazine and the customer’s brand than traditional advertising. Digitally, we offer the possibility of publishing category subpages, native articles and sponsored blog posts. All our brands are present on the biggest social media platforms and we are proud to be one of the few publishers who offer Facebook Instant Articles. Today, video content is a natural part of conceptual solutions, either as a part of the campaign or as additional backstage movies.

Naturally, the biggest impact is obtained through letting Partner promotions a campaign be omnipresent across our platforms and A partner promotion is an advertising partnership between an advertiser and one of Aller Media’s on several markets simultaneously. We work closely with brands. The material is produced by Aller Media and subject to approval by the publisher Aller Media’s Nordic titles and are part of an extensive responsible and customer. international network. A partner promotion is always displayed as an advertising partnership between the customer and our brand at the head of the page. All supporting material is supplied by the customer. Our creative team is always ready to find new, innovative Subject to interest and demand, Aller Media can also produce unique material for the project ways of enabling our advertisers to be seen at the right (such as photographs, illustrations and text). Separate quotation provided. place, at the right time, where the target group is to be Price reached, with customized content. Advertisement price (net) x 2 + production cost

Advertorials Competitions An advertorial is an advertisement A competition comprises a half page produced in the form of editorial in print and a digital article including content. an entry form, both of which are The page is always marked produced by Aller Media. These are as an advertisement at the subject to approval by the publisher top, with the provider clearly responsible and customer. We also indicated. The typeface and handle the competition entries and graphical style used may not select the winners. Text, photographic closely replicate that of the title in material and prizes for the winners question. are provided by the customer. A Advertorials must be provid- competition is always displayed as an ed press-ready by the customer advertising partnership at the head of one week before the stated the page. material deadline, and are subject to approval by the publisher Price for print: 70% of the advertise- responsible. ment price (gross) including production. The price of online competitions may vary depending Price on the website involved. Advertisement price + 20% The cost of postage and packing is not included.

Native articles “We have completed various There is also the option of publishing Native articles on our successful projects that have websites. These often highlight a larger issue, with the aim of promoting the customer’s run in parallel in up to 17 products in a broader context. The articles are produced by markets simultaneously“ Aller Media and displayed as an advertising partnership with the relevant brand. All text and photographic material to be provided by the customer. Blog posts & social media There is also the opportunity to sponsor posts Price on blogs, Facebook and Instagram or include The price may vary depending sponsored articles in the publications’ digital on the site on which the Native newsletters. article is published, and the duration. Price and availability may vary depending on the brand, website and blog in question. Multi-paketering 12-month-long Nordic partnership in Sweden, Denmark, Finland and Norway in which we produced unique material that was customised for each platform: partner promotion, native, tutorial, Facebook, Instagram, newsletter, blog posts, bloggers’ Facebook pages and bloggers’ Instagram accounts. A category page was built where we collected all the material and an extensive tutorial was created that bloggers published; they then posted their own interpretations of the look.

Price Price The price varies for each brand.

Moving content Video is often an essential part of a concept solution. Moving material gives us the chance to tell the story of an advertiser’s concept with a unique approach that cannot be achieved any other way. We produce all kinds of moving material, from sponsor videos from galas and events to 15-second Instagram videos. We also make tutorials as a component of native solutions, and exclusive backstage material from fashion shoots, for example.

Price According to quote.

Event Manager SHATILLA HOLM 08-679 47 42 073-918 23 63 [email protected] Live

Live is Aller Media’s organisation that works with meeting people where they already are with content they enjoy. It is a broad platform that includes events, but it is also another way to engage our brand’s target groups.

Aller Media’s target groups are prioritising their personal time more and more. Print magazines have a natural place there, but we’re also seeing that people want to be able to do more in their personal time. t – in other words, more often than just through print magazines. We don’t want to fight for their time.

Aller Media’s business idea is based on creating relevant, inspiring, and engaging content and experiences, regardless of platform. This is what has made us a market leader: giving our readers and users the content and experiences they want, regardless of time, channel or place. This is why our Live initiative is also based on high-quality content.

Live has a dedicated specialist team with broad, extensive experience in events. This means we don’t have to reinvent the wheel and the take-off distance is shorter. We can base our live offering on our knowledge and experience in producing relevant content, and on our knowledge and insight into women in Sweden. All planning and implementation takes place in consultation with the editorial staff.

Above: The ELLE Gala was instituted in 1998 and is Sweden’s biggest, most prestigious fashion award. The gala has been held at Grand Hôtel in Stockholm for 10 years. Left: Residence Form price honouring the year’s leading creatives in design. Designers and architects are invited to an exclusive dinner and awards ceremony. ”Our goal is to meet our target groups on their tterms, in the contexts Above: This year, we’re taking a new approach to CHIC’s annual brand event. In lieu of the gala, CHIC will hold the Chicest Spring Party of the Year – a magnificent night packed where they already are” with entertainment, music, delicious food and drinks and a few surprises.

Below: During MåBra Nights, we are inspired by professional lecturers, VIP offers, delightful company and tasty hors d’oeuvres. Visitors rate it 4.8 out of 5.0!

ELLE Decoration Swedish Design Awards selects winners from among Sweden’s designers and recently launched interior design products. The award winners go on to compete in the ELLE Decoration International Design Awards at the furniture fair in Milan. Together with the Famous Grouse, we produced four theme evenings for Café magazine based on the most important editorial subjects in Café: interviews, fashion, grooming and food. Readers were invited and big names from the magazine participated in the event. The goal for the customer was to show that people could enjoy their drink in various contexts.

”Take the opportunity to create an unforgettable event in collaboration with your customers’ favourite magazine”

Concept events/Shopping events Take the opportunity to create an unforgettable event in collaboration with your customers’ favourite magazine, where shopping and inspiration top the agenda. Working together, we can customise your event to fill the store – and the cash register! Event Manager SHATILLA HOLM +46 8 679 47 42 Editors-in-chief, fashion editors and other key individuals from the magazine’s editorial +46 73 918 23 63 staff can take part in the event, singling out their favourite products or discussing [email protected] seasonal trends. Analysis

In Aller Media’s Analysis department we are constantly working to obtain deeper knowledge about our magazines and websites, their visitors, the advertisers’ market and the world around us in general. We work in partnership with some of the leading analysis companies in Sweden and throughout the world, as well as carrying out our own analyses using our women’s panel.

Women’s panel What do your customers think?

Ask Aller Media’s women’s panel. VÄLKOMMEN TILL ALLER MEDIAS KVINNOPANEL

16 000 kvinnors åsikt om ditt varumärke och dina produkter. Aller Media’s women’s panel comprises around 16,000 women, Hur kan vi hjälpa dig?

ready to answer questions about your advertisements, LÄS MER campaigns, products and company.

With help from the women’s panel, we provide the Nytt hos Panelen! following: Ny undersökning om Kvinnor & Reklam Pre-testing of advertisements – will the advertisement work?

Post-testing of advertisements – what was the impact of your campaign?

Product testing (Claim) – Is there a positive response to your product? Include this in your advertising!

Customised surveys – Get to know your target audience even better!

We can help you every step of the way, from drafting questions to presenting results. And all at a competitive price.

Don’t hesitate to contact our Analysis department at analys@ aller.se for more information about Aller Media’s women’s panel and the solutions we provide. KOM LÄNGRE MED VÅRA UNDERSÖKNINGAR

Vill du veta vad kvinnor tycker i ett visst ämne? Vi hjälper dig. Av svaren i undersökningarna får ni värdefulla insikter. Utifrån det kan ni sedan agera, förfina och produktutveckla på rätt sätt

LÄS MER

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8 av 10* MåBra-läsare rekommenderar Gerimax

T e 4 s 01 t i 2 M en åBr öst as läsarpanel h NA GI AR LL S A Ä R Product testing L

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Test your product in one of Aller Media’s reader panels. •

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We can help with recruitment of testers, distribution of products, follow-up R KERATIN COLOR

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questions and collation of results. L R

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When testing is completed, you will receive a seal of quality from one of A Aller Media’s strong brands displaying your customers’ feedback – the perfect addition to your product’s marketing strategy.

For more information: [email protected] Inspiration, relaxation and entertainment

With 68 million magazines sold annually, Aller Media is Sweden’s leading popular press player. ELLE, Café, Må Bra, Svensk Damtidning, Allers, Hänt i Veckan, Femina and Residence are some of Sweden’s best-known brands and every month, an average of 3.2 million Swedes reads one or more of the approximately 36 magazines published by Aller Media.

We run several successful websites with over 5 million visitors per week and have a major focus on our Live department – a broad platform including events and other ways to engage our brand’s target groups.

We want to meet our target groups on their terms, in the contexts where they already are.