Inspiration, relaxation & entertainment for women MEDIA KIT 2016 Circulation and reach Circulation 108,900 Subscriptions 70,500 Colourful and relevant! Total reach 323,000 Allas provides active women with the relaxation, Readership pampering and enjoyment they long for – with Women 81 % extra everything. In the middle of the week, she Men 19 % enjoys everyday luxuries like delicious food and Average age 55 years baked treats, inspiring design, beautiful fashion, Average household income SEK 441,900 crossword puzzles and great reading about Rest of Sweden 76 % Stockholm 10 % relationships, health and much more! Gothenburg 8 % Malmö 6 % Gunilla Håkansson Editor-in-Chief Reading quality Average reading time 112 min Number of times read 4.9 Kept for one month or more 62 % Print PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline ADVERTISING RATES 1 53 29 Dec 20 Nov 28 27 7 Jul 23 May 2 1 5 Jan 27 Nov 29 28 14 Jul 30 May Spread 416 x 278 mm SEK 90,000 3 2 14 Jan 4 Dec 30 29 21 Jul 7 Jun 4 3 21 Jan 7 Dec 31 30 28 Jul 13 Jun Full page 208 x 278 mm SEK 46,000 5 4 28 Jan 14 Dec 32 31 4 Aug 20 Jun Landscape 1/2 page 208 x 139 mm SEK 32,000 6 5 4 Feb 21 Dec 33 32 11 Aug 27 Jun 7 6 11 Feb 28 Dec 34 33 18 Aug 4 Jul Portrait 1/2 page 104 x 278 mm SEK 32,000 8 7 18 Feb 4 Jan 35 34 25 Aug 11 Jul 9 8 25 Feb 11 Jan 36 35 1 Sep 18 Jul Back cover 208 x 253 mm SEK 55,000 10 9 3 Mar 18 Jan 37 36 8 Sep 25 Jul 11 10 10 Mar 25 Jan 38 37 15 Sep 1 Aug 12 11 17 Mar 1 Feb 39 38 22 Sep 8 Aug 13 12 24 Mar 8 Feb 40 39 29 Sep 15 Aug 14 13 31 Mar 15 Feb 41 40 6 Oct 22 Aug Note: Add 5 mm bleed to all formats. 15 14 7 Apr 22 Feb 42 41 13 Oct 5 Sep Requested position: +15 % 16 15 14 Apr 29 Feb 43 42 20 Oct 12 Sep Advertorial: +20 % 17 16 21 Apr 7 Mar 44 43 27 Oct 19 Sep Partner Promotion: Advertisement price (net) x2 + production cost 18/19 17 28 Apr 14 Mar 45 44 3 Nov 26 Sep 20 19 10 May 29 Mar 46 45 10 Nov 3 Oct *Publication date means the date the magazine can be found in store. Subscribers get 21 20 19 May 4 Apr 47 46 17 Nov 10 Oct the magazine 1–3 days beforehand. The publication schedule is provisional and may 22 21 26 May 11 Apr 48 47 24 Nov 17 Oct be changed. 23 22 2 Jun 18 Apr 49 48 1 Dec 24 Oct 24 23 9 Jun 25 Apr 50 49 8 Dec 31 Oct 25 24 16 Jun 2 May 51 50 15 Dec 7 Nov 26 25 22 Jun 9 May 52/1 51 22 Dec 14 Nov 27 26 30 Jun 16 May 2 1 3 Jan 27 Nov Top wallpaper 990x120 allas.se Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 51,270 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 86,498 Panorama Mobile ad Women 79 % Newsletter Men 21 % Contest Average age 47 years Sponsored blog post Native ad Stockholm, Gothenburg, Malmö 61 % Facebook post Rest of Sweden 39 % Instagram post Programmatic RTB PANORAMA 2 Private Market Place 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digital: [email protected] Tech spec: aller.se Live: [email protected] Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 177,300 Subscriptions 131,100 Warm and courteous Total reach 442,000 Allers is a bright, fresh, modern weekly magazine. Readership We focus on what our readers like most: good food, Women 77 % engaging reading and well-compiled crosswords. Men 23 % Our sections on interior design, crafts, knitting and Average age 57 years handicrafts are also highly appreciated. Our readers Average household income SEK 417,400 see us as serious, credible, warm and courteous. Rest of Sweden 77 % Stockholm 10 % Gothenburg 7 % Lotta Hylander Malmö 6 % Editor-in-Chief Reading quality Average reading time 137 min Number of times read 5.3 Kept for one month or more 55 % Print PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline Issue Week Publ. date Subm. deadline ADVERTISING RATES 1/2 53 29 Dec 16 Nov 28 27 5 Jul 16 May 3 2 12 Jan 23 Nov 29 28 12 Jul 23 May Spread 416 x 278 mm SEK 100,500 4 3 19 Jan 1 Dec 30 29 19 Jul 30 May Full page 208 x 278 mm SEK 51,500 5 4 26 Jan 7 Dec 31 30 26 Jul 3 Jun 6 5 2 Feb 14 Dec 32 31 2 Aug 13 Jun Landscape 1/2 page 208 x 139 mm SEK 36,000 7 6 9 Feb 21 Dec 33 32 9 Aug 20 Jun 8 7 16 Feb 4 Jan 34 33 16 Aug 27 Jun Portrait 1/2 page 104 x 278 mm SEK 36,000 9 8 23 Feb 11 Jan 35 34 23 Aug 4 Jul Back cover 208 x 253 mm SEK 60,000 10 9 1 Mar 18 Jan 36 35 30 Aug 11 Jul 11 10 8 Mar 25 Jan 37 36 6 Sep 18 Jul 12/13 11 17 Mar 1 Feb 38 37 13 Sep 25 Jul 14 13 29 Mar 15 Feb 39 38 20 Sep 1 Aug 15 14 5 Apr 22 Feb 40 39 27 Sep 8 Aug Note: Add 5 mm bleed to all formats. 16 15 12 Apr 29 Feb 41 40 4 Oct 15 Aug Requested position: +15 % 17 16 19 Apr 1 Mar 42 41 11 Oct 22 Aug Advertorial: +20 % 18 17 26 Apr 7 Mar 43 42 18 Oct 29 Aug Partner Promotion: Advertisement price (net) x2 + production cost 19 18 3 May 14 Mar 44 43 25 Oct 5 Sep 20 19 10 May 21 Mar 45 44 1 Nov 12 Sep *Publication date means the date the magazine can be found in store. Subscribers get 21 20 17 May 29 Mar 46 45 8 Nov 19 Sep the magazine 1–3 days beforehand. The publication schedule is provisional and may 22 21 24 May 4 Apr 47 46 15 Nov 26 Sep be changed. 23 22 31 May 11 Apr 48 47 22 Nov 3 Oct 24 23 7 Jun 18 Apr 49 48 29 Nov 10 Oct 25 24 14 Jun 25 Apr 50 49 6 Dec 17 Oct 26 25 21 Jun 2 May 51/52 50 15 Dec 24 Oct 27 26 28 Jun 9 May 1 52 29 Dec 7 Nov Top wallpaper 990x120 allers.se Left Right Formats Statistics wallpaper PANORAMA 1 wallpaper Wallpaper Weekly unique visitors 23,038 980x120 / 980x240 / 980x300 / 980x400 550x1200 550x1200 Interstitial Weekly page views 60,946 Panorama Mobile ad Women 82 % Newsletter Men 18 % Contest Average age 50 years Sponsored blog post Native ad Stockholm, Gothenburg, Malmö 58 % Facebook post Rest of Sweden 42 % Instagram post Programmatic RTB PANORAMA 2 Private Market Place 980x120 / 980x240 / 980x300 / 980x400 Programmatic Guaranteed SUBMISSIONS ADDRESS ADVERTISING ALLER.SE Print: in.aller.se/annons Print: [email protected] Digital: [email protected] Digitalt: [email protected] Tech spec: aller.se Live: [email protected] Source: TNS-Sifo, ORVESTO Consumer 2014 full year, TS full year 2014 (subscribed circulation excluding free copies). GA 10/8– 31/10 2015. Circulation and reach Circulation 38,200 Subscriptions 25,100 The growing magazine! Total reach 176,000 With inspiring pictures and masses of practical tips, Readership Allers Trädgård is the magazine for garden lovers. It has Women 72 % something for everyone – from new gardeners to those Men 28 % with a little more knowledge. Our readers love news Average age 56 years about gardens and plants of all kinds, and want tips for Average household income SEK 492,600 how best to succeed in their own gardens. Rest of Sweden 69 % Stockholm 15 % Anni Andreasson Gothenburg 8 % Malmö 8 % Editor Reading quality Average reading time 101 min Number of times read 5.1 Kept for 6 months or more 83 % Print ADVERTISING RATES PUBLICATION DATES 2016* Issue Week Publ. date Subm. deadline Spread 426 x 291 mm SEK 50,000 1 53 29 Dec 22 Nov Full page 213 x 291 mm SEK 30,000 2 4 28 Jan 28 Dec Landscape 1/2 page 213 x 145 mm SEK 17,500 3 8 25 Feb 19 Jan 4 11 17 Mar 10 Feb Portrait 1/2 page 106 x 291 mm SEK 17,500 5 15 14 Apr 9 Mar 6 18 4 May 1 Apr Banner advert 213 x 72 mm SEK 11,500 7/8 22 2 Jun 29 Apr Back cover 213 x 266 mm SEK 36,000 9 30 28 Jul 1 Jun 10 36 6 Sep 27 Jul 11 42 20 Oct 12 Sep 1 52 29 Dec 21 Nov Note: Add 5 mm bleed to all formats.