There & Back Again: a Radio Story Voice Work for a Cup of Coffee
November 23, 2015, Issue 475 There & Back Again: A Radio Story In 1987, 25-year-old Tom Baldrica was managing a Minneapolis sporting goods store when a 19-year-old buddy called him home to help launch a newly inherited radio station. “It was like the ultimate class project,” Baldrica says. “We picked the call letters, slogan and just made shit up. We put it on the air as Country on April 8, 1988.” Twenty-seven years later Baldrica’s back at WUSZ/Hibbing, MN (launched as WCDK), not just in afternoons, but as Corporate Country Brand Strategist for Midwest (CAT 9/4). Country Aircheck wanted to know more about his full-circle return. For The Records: Baldrica spent 21 years on the label side, of course, leaving radio for records in 1993. “The station was a Gavin reporter, so I got to know the guys calling from Nashville Pull House: WKXC/Augusta, GA hosts its annual like Jack Purcell, George Briner and the late greats David Haley Kicks 99 Guitar Pull. Pictured (l-r) are Big Loud’s David Clapper, and Chuck Thagard,” he says. Intrigued by Baldrica’s passion for MCA’s Sam Hunt, Dot’s EJ Bernas and Maddie & Tae’s the music, Thagard recruited him as Southeast regional for BNA. Maddie Marlowe and Tae Dye, Black River’s Craig Morgan The label years were exciting, especially early on. “What we and Megan Boardman, Elektra/WAR’s Jana Kramer, the accomplished at BNA with [Kenny] Chesney and Lonestar, and just station’s Chris O’Kelley, Hill’s Jeri Cooper, UMG/Nashville’s the group of people who were there, that’s what I loved most,” he Royce Risser, Valory’s Thomas Rhett and Ashley Sidoti and says.
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