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Social Robots Social and Family Companion Robots Advanced Manufacturing Technology (TechVision) Social Robots Social and Family Companion Robots D718-TV March 04, 2016 Contents Section Slide Numbers Innovation–Social Robots 3 Social Home Robot 4 Family Companion Robot 5 Leonardo–A Socially Interactive Robot 6 Keepon® Pro 7 Strategic Insights 8 Key Patents 9 Industry Interactions 11 D718-TV 2 Innovations in Social Robots D718-TV 3 Social Home Robot Jibo Inc.–Jibo Tech. Profile Wide-scale Adoption Market Opportunity Jibo is a social interactive home robot for Pre-orders for Jibo have been very family and personnel assistance. Jibo is a active from early 2015. The • Robotics static robot but is capable of seeing, company is planning on shipping • Sensors hearing, speaking, helping, learning and from April 2016. This novel • Social/Commercial robots engaging in various household chores and innovation is expected to be • Space roles such as delivering information, commercialized over the relative • Defence and military controlling the environment, capturing near term. • Hospitality and tourism pictures, providing an educative medium for children, browsing the Web and providing relevant information, managing and co-ordinating family activities. Technology Convergence 1 9 22 Robotics is actually a convergence of Competing Aspects major technologies such as sensors, microelectronics and so on. This novel Jibo has a touch sensitive 8 3 aluminum body which has the technology development has opportunities to be widely adopted for capability to rotate in all three axis Technology different applications in various and face the person who is 7 Readiness 4 addressing it. The system runs on a Level industries mentioned in market opportunities. Robotics products such Linux platform and ARM processor 6 5 and the data collected by the as Jibo have potential to impact on the system is directly stored in the Jibo commercial electronics market. cloud. Innovation Attributes Market Entry Strategies The in-built camera allows Jibo to identify and follow Jibo started its crowd funding activities during 2014 and the face of the person when interacting. A high- was one of top five companies which received the most resolution LCD touchscreen acts as the face for Jibo. funding in 2015. The company has been able to acquire The robot is approximately 28cms in height and 15cm a cumulative funding of more than $25 million to date. in width and weighs around 2.7 Kg and has Wi-Fi and More than five thousand pre-sales orders for Jibo have Bluetooth connectivity facility. The specially already been placed. developed Jibo Mobile app allows users to connect their phones to Jibo. D718-TV Family Companion Robot Blue Frog Robotics–Buddy Tech. Profile Wide-scale Adoption Market Opportunity Buddy is a family companion robot which The company is manufacturing the can interact with humans and at the same robot in batches for sales. • Robotics time help with communication, education, Shipments of Buddy will begin in Q4 • Sensors entertainment, home security, elder care 2016; and the robot has • Social/Commercial robots and at the same time has the ability to opportunities for wide scale • Hospitality and tourism move with the help of the in-built driving adoption over the near-term. motors. Buddy is integrated with various advanced sensors and has the ability to map the user’s house in real time to move to different locations inside the house. Technology Convergence 1 9 22 Robots are able to enter the consumer Competing Aspects market due to advancements in mapping and navigation capabilities and in Buddy is programmed to recognize 8 3 French and English but support for software; sensors; and cameras that allow of robots to have more natural, intuitive downloading ten other languages is Technology interaction with people. also available. Users can also control 7 Readiness 4 the robot using the specially Level developed mobile app which shows 6 5 the robot’s current location in the house and can also view what the robot is viewing. Innovation Attributes Market Entry Strategies Buddy also acts as a security robot and patrols the house Buddy began a crowd funding initiative in 2015. Buddy for security breaches and can detect unusual activities like It is designed to assist family members in their daily fire, floods, burglars and can warn all the family members. lives. The robot is also priced to encourage more The robot is 560 mm x 250 mm x 350 mm in size and consumers to buy the product. At the Consumer weighs little more than 5kgs.Buddy is integrated with Electronics Show (CES) 2016 which took place between temperature, range finder, ground and obstacle detection 6th- 9th January 6 to January 9, 2016, in Las Vegas sensors, and a camera, and provides 3D vision. The robot (USA), Buddy’s stall attracted large crowds. can also act as an edutainment system for children. D718-TV Leonardo–A Socially Interactive Robot Personal Robots Group, MIT and Stan Winston Studio, USA Tech. Profile Wide-scale Adoption Market Opportunity Leonardo, the socially intelligent Leonardo is a socially intelligent robot • Personal robotic assistants designed and developed by MIT’s Personal expressive robot, is a prototype currently Robots Group in collaboration with Stan being used at MIT’s Personal Robots • Media and entertainment Group lab. The researchers are Winston Studio (which completed its body in • Therapeutics 2002). Unlike traditional humanoid robots, developing more advanced features to Leonardo is designed to be a socially make this robot useful for many • Animatronics applications. intelligent robot with features of animatronics • Social cognitive robotics characters. Leonardo is a social robot developed with state-of-the art robotic science and has a compelling design from a key animatronics studio. Technology Convergence Competing Aspects 1 9 22 Leonardo’s design is proof to demonstrate the • Animatronic design that makes Leonardo look like high degree of technology convergence in a character from an animation movie. robotics. Leonardo involves technologies that • 69 degrees of freedom through embedded multi- 8 3 would enable it to exhibit and often mimic human axis motion controller emotions and behavior to interact more closely • Real-time face recognition system embedded in Technology with humans. Advanced sensors, motion control the vision system 7 Readiness 4 Level technologies, artificial intelligence, tactile sensing, • Tactile perception abilities for the robot to mimic and visionary sensing are some of the human skin through sensate skin technology (for 6 5 technologies that have contributed to the example, sensing resistors) successful design of Leonardo. • Ability to show different facial expressions Innovation Attributes Market Entry Strategies • Leonardo’s biggest innovation attribute is its design Although Leonardo's market entry is undetermined at and aesthetic appeal. Stan Winston Studios’ this moment, with enhancements in its sensate skin, expertise has enabled this by making the robot look Leonardo has potential to interact with humans more like an animation character. naturally and to allow untrained humans to better • In addition to sensate skin technology, computational interact with and train a robot. somatosensory cortex with low level feature extractors and pattern recognition algorithms are being developed for tactile perception D718-TV Keepon® Pro BeatBots LLC, San Francisco, CA, USA Tech. Profile Wide-scale Adoption Market Opportunity • Keepon® Pro is a social robot designed and BeatBots LLC has developed many other • Personal robotic assistants social robots and robotic toys that are developed by BeatBots LLC, a California- • Education robotics based robotics startup. commercially available. The social robots • Keepon® Pro is designed to be a social of BeatBot along with Keepon® have a • Social development/behavior therapy (primary very good reception among kids and robot to interact with children. application) • The interaction abilities of Keepon® Pro therapists who use them to treat autistic are focused on interaction with children children. • Robotic toys suffering from developmental disorders, such as autism. Technology Convergence Competing Aspects 1 Keepon Pro is a simple social robot that provides • Simple design 9 22 a robotic platform to aid in therapy for autistic kids. • Robust hardware and software platform for Like other social robots, Keepon® Pro combines greater interactivity various technologies to accomplish interactivity • Four degrees of freedom 8 8 3 with humans--the very purpose of social robots. • Attention directed by turning +/- 180 degrees, Vision sensors, audio sensors, motion controllers, or nodding through and angle +/- 40 degrees Technology and soft materials are some of the technology • Emotional expression achieved by rocking 7 Readiness 4 elements that converge to create a novel and the head of the robot side to side +/- 25 Level useful social robot--Keepon Pro. degrees, or bouncing or compressing (up to 6 5 15 mm) Market Entry Strategies Innovation Attributes • BeatBot has already created or commercialized • Keepon Pro’s most striking innovation attribute is its interactive robot characters for therapy, research, simple design, which revolves around the principle of entertainment, education, art, toys. robots and robotic creating cute social robots with a personality through a toys. minimalist approach. • The simple design and minimal elements used in the • Keepon® Pro has embedded cameras in its eyes and a construction of the robots can ensure price microphone in
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