MARCH 20, 1954 : A jpli 1 One of the surprises of the current record season has been the great strength which The Crows’ waxing of “Gee” has shown in the pop market. Originally a rhythm and blues hit, the disk has now taken off all over the country. Above The Crows sur- round George Goldner, president of the Rama label on which the record was issued, and Mona, Goldner’s assistant. Goldner also heads the Tico label on which he has another hit, “Baion” with Joe Loco. The 104-selection Wurlitzer 1500A not only leads the field in its ability to play either 45 or 78 RPM records— it is far out in front in earning power. Now availableqt slight extra cost, with Wurlitzer's extra- ^stimulating Hi-f idelity Sound System, this phono- iph oj^etfSTby far, thelbest investment and the highest ng record in phonograph history. SEE YOUR WSRLITZER DISTRIBUTOR 1500k The Rudolph Wurlitzer Company • North Tonawanda, N. Y. ” The (fash Bine FOUNDED BY BILL GERSH March 1954 20, Music Editorial Vol. XV Number 26 Publishers BILL GERSH JOE ORLECK The Cash Box Publishing Co., Inc. 26 West 47th Street, New York 36, N. Y. (All Phones: JUdson 6-2640) JOE ORLECK • CHICAGO OFFICE 32 West Randolph St., Chicago 1, 111. (All Phones: DEarborn 2-0045) BILL GERSH Karyl Long • LOS ANGELES OFFICE 6363 Wilshire Blvd., Los Angeles, Cal. (Phone: WEbster 1-1121) CARL TAFT • NASHVILLE OFFICE 417 Broadway, Nashville, Tenn. (Phone: NAshville 5-7031) CHARLIE LAMB 200.000. • LONDON OFFICE England 50.000. 17 Hilltop, London, N.W., fourth annual MOA (Music Since it is estimated that approximately MARCEL STELLMAN The • Operators of America) Convention was 000 pop records were sold last EXECUTIVE STAFF JOE ORLECK, Advertising Director a smashing success. year. Operators bought approximately BOB AUSTIN, General Mgr., Music Dept. SID PARNES, Editor-In-Chief 000 of them. At 55 cents a NORMAN ORLECK, Associate Editor It was the biggest ever held. It had MARTY OSTROW, Associate Editor record, it adds up to $27,500,000, a ERA HOWARD STRASSBERG, Research the most exhibitors, the most guests, A. ARTESE, Office Manager hefty chunk of business in anyone’s Circulation A. FORMAN, the most visitors, the most artists . POPSIE, Staff Photographer language. BRUNO DUTKOWSKY, Art Director the most everything. • ADVERTISING RATES on request. All advertising It’s no wonder then that record firms closes Friday at 12 Noon preceding week of issue. The convention, in short, fulfilled Advertisements subject to approval of publishers. are going to do everything they can to • the greatest expectations of every one SUBSCRIPTION RATES $15 per year anywhere in the attract as much of this business as U.S.A. Special listing for jobbers and distributors at of us. $48 per year includes 40 word classified advertisement possible. They’re going to turn out the each week for an entire year (52 weeks) plus the full year’s subscription free of charge. Airmail, First Class, Why was it so successful? records that operators feel will make as well as Special Delivery subscription rates on re- quest, Subscription rates for all foreign countries on money and that their customers in turn request. • For many reasons. THE CASH BOX covers the coin operated machines will put coins in the juke boxes to play. industry, and all allied to this industry throughout the United States and all over the world. The Cash The most important is that the juke They’re going to find ways of telling the Box is on hand at various American consular offices throughout the world. This coverage includes operators, box operator has today become one of operator just how their records can jobbers, distributors and manufacturers and all allied to:—automatic coin operated music equipment; auto- the most vital factors in. the creation make a profit for him. In other words matic coin operated vending and service machines; as well as coin operated amusement equipment; in all of a hit. Without his purchases, no they’re going to direct their promotion divisions. The music and record fields, recording artists, publishers of music, disc jockeys, radio sta- record could reach the top category. to the operator. tions, and all others identified with, or allied to, the music machines industry are completely covered. Manu- Without the promotion which disks facturers and distributors of various merchandise, parts, For if one factor alone in a business supplies, components and all materials used in the vend- receive on the half million juke boxes ing, music and amusement fields are covered by The is responsible for 25% of all sales, that Cash Box. Banks, finance firms, loan organizations and of this country, the record business other financial institutions, expressly interested in the factor gives the business its stability, financing of coin operated machines of all types, are would be in an untenable position. covered. • “THE CONFIDENTIAL PRICE LISTS” the base from which everything else "The Confidential Price Lists” are the one and only As a result, every major record firm stems. officially recognized price quotation guide of all new and used machines in the United States. “The Con- and almost every independent attended are an exclusive, fidential Price Lists” copyrighted And so the MOA convention was a feature of The Cash Box. “The Confidential Price the convention of operators. All of Lists" are recognized by many cities and states through- success because the juke box and record out the country as the “official price book of the them wanted to show the ops just what coin operated machines industry.” “The Confidential businesses have become so inter-related Price Lists are officially used in the settlement of estates, was in store for them in the coming for buying, selling and trading of all coin operated that one is completely dependent upon equipment, and are also officially recognized for taxa- weeks and months, the records which tion purposes. “The Confidential Price Lists” are used the other. Wherever large numbers of by finance firms, factors, loan companies, bankers, and were being made, the artists who were other financial institutions to guide them in making loans juke box operators gather, the record to members of the coin operated machines industry. They being promoted and the hits which were have been legally recognized in courts throughout the companies know it is the wisest thing United States and Canada. Entire business transactions being planned. and legal cases are based upon the quotations appearing they can do to appear. in "The Confidential Price Lists.” • And this was all natural for everyone CORRESPONDENTS IN LEADING CITIES THROUGHOUT THE UNITED STATES in the record business knows that juke They did that in Chicago last week. • Copyright under International Copyright Convention. All - box operators are responsible for ap- And from the results, it is obvious that rights- reserved by Pan American Copyright Convention. Copyright 1954 by The Cash Box Publishing Co., Inc. proximately 25% of all records sold. everyone was happy that they did. ’ The Cash Box, Music Page 4 March 20, 1954 THE TRADE’S TALKING ABOUT 99 66X HITS! THE CASH BOX On The Way Up ! - HAGEN SAL FRANZELLA SPENCER JUKE BOX TUNES ORCHESTRA and Tup Ten Tunei Netting His Incredible Clarinet Ploy In The Notion'* Juke Betel, Compile! From Reports Sub- mitte! Weekly To Tha Cash lot “ANGEL BELLS” •f leodinfl Mmic Operator* “IMPOSSIBLE MOTION” Throughout The Country. “BLACK SAPPHIRE” “FANTASTIC IMPROMPTU” CODE PC—Peacock SP—Specialty 78 rpm cat. no. X-0007 78 rpm cat. no. X-0008 AB—Abbott CA—Capitol DU—Duke JU—Jubilee Pro. SW—Swingtime AL—Aladdin CD—Cadence DY— Derby Kl—King PE Peacock TE Tempo 45 rpm cat. no. 4X-0007 45 rpm cat. no. 4X-0008 — — AM—Ambas- CH—Chess EP—Epic LO—London PR—Prestige TF—Tiffany sador CK—Checker ES—Essex MA—Mars RA—Rainbow Tl—Tico AP—Apollo CO—Columbia FE—Federal MD Mood RE—Regent TN—Tennessee AT Atlantic CR—Coral FI Fiesta RH Recorded In TR Trend — — ME Mercury — — BA Barbour CY Crystalette 4 Star—Four Star — Hollywood UN United — — MG—MGM — Climbing Fast ! BE— Bell DA— Dana IM— Imperial RM—Rama VA—Valley I BR—Brunswick DE—Decca IN— Intro MO—Modern SA—Savoy VI—RCA Victor BU— Bullet DO—Dot JD—Jay Dee PA—Parrot SIT—Siftin' In ZO—Zodiac | Pos. Last AE MORGAN DINAH KAYE Week SECRET LOVE DORIS DAY ‘YOU TOLD ME TO GO” “STRIKE A MATCH” BE-1030 (45-1030)—Helen Forrest DE-29024 (9-29024)—Bing Crosby CA-2678 (F-2678)— Ray Anthony JU-5137 (45-5137)—The Orioles o CO-40108 (4-40108)—Doris Day MG-11604 (K-11604)—Tommy Edwards ‘SWEET KENTUCKY SUE” FALSE-HEARTED LOVER” DE-28876 (9-28876)—Gordon Jenkins VI-20-5512 (47-5512)—Gogi Grant STRANGER IN PARADISE 78 rpm cat. no. X-0004. 78 rpm cat. no. X-0005 TONY BENNETT - FOUR ACES 45 rpm cat. no. 4X-0004 45 rpm cat. no. 4X-0005 CA-2652 (F-2652)—Gordon MacRae ME-70269 (70269x45) —Vic Damone CO-40121 (4-40121)—Tony Bennett VI-20-5535 (47-5535)—Tony Martin © DE-28927 (9-28927)—Four Aces VI-20-5505 (47-5505)—Ralph Flanagan FI-20-026—Humberto Morales VI-20-5551 (47-5551)—Al Romero © KI-1304 (45-1304)— Ink Spots At The Top ! CHANGING PARTNERS PATTI PAGE BE-1017 (45-1017)—Helen Forrest KI-1304 (45-1304)— Ink Spots BILL DARNEL CA-2657 (F-2657)—Kay Starr ME-70260 (70260x45)—Patti Page o DE-28969 (9-28969)— Bing Crosby VI-20-5515 (45-5515)—Dinah Shore © JD-785 (45-785)—The Crickets VI-20-5537 (47-5537)—Pee Wee King “THAT’S THE WAY LOVE GOES” OH, MY PAPA “FOR YOU” EDDIE FISHER BE-1019 (45-1019)—J.