UNWTO INSTO Meeting Buenos Aires Tourism Observatory Federico Esper, General Director
[email protected] Madrid, 22-23 October 2018 Strategic Vision of the Observatory @travelBuenosAires ¿What we do? ¿Why? ¿For whom? • Collect accurate • To posion • Government data Tourism as a • Private sector strategic ac1vity • Entrepreneurs • Transform for our city • Tourism suppliers informaon into • Associaons and knowldege chambers • To orientate • Academic • Comunicate key decision making ins3tu3ons processes at trends for the • Press and Media travel and public and tourism industry private level @travelBuenosAires Our team is focused in 3 main areas of work - Economic impact - Employment Economic - Investment - Market forecasts analysis - International and domestic travel - Primary data collection - Surveys, interviews, ethnografic studies, focus groups, Qualitative - Hotel occupancy - Market segments: MICE, Cruise, research Cultural,, Gastronomy, Educational - Air connectivity Tourism - Hospitality Big Data - Gastronomy Intelligence - Tourist mobility System Big Data @travelBuenosAires • Compilaon, processing and analysis of large volumes of data What is? • Social networks, digital e-commerce plaorms, administrave and electronic Sources records. of data New • Iden3fy trends, new opportuni3es, an3cipate problems. findings 4 Big Data for @travelBuenosAires travel and Obtaining data tourism Private sector associaons Digital plaorms Entrepreneurs/professionals Social networks Suppliers and value chain Administrave and / or Press and academic