UNWTO INSTO Meeting
Buenos Aires Tourism Observatory
Federico Esper, General Director [email protected]
Madrid, 22-23 October 2018 Strategic Vision of the Observatory @travelBuenosAires
¿What we do? ¿Why? ¿For whom?
• Collect accurate • To posi on • Government data Tourism as a • Private sector strategic ac vity • Entrepreneurs • Transform for our city • Tourism suppliers informa on into • Associa ons and knowldege chambers • To orientate • Academic • Comunicate key decision making ins tu ons processes at trends for the • Press and Media travel and public and tourism industry private level @travelBuenosAires Our team is focused in 3 main areas of work
- Economic impact - Employment Economic - Investment - Market forecasts analysis - International and domestic travel
- Primary data collection - Surveys, interviews, ethnografic studies, focus groups, Qualitative - Hotel occupancy - Market segments: MICE, Cruise, research Cultural,, Gastronomy, Educational
- Air connectivity Tourism - Hospitality Big Data - Gastronomy Intelligence - Tourist mobility System Big Data @travelBuenosAires
• Compila on, processing and analysis of large volumes of data What is?
• Social networks, digital e-commerce pla orms, administra ve and electronic Sources records. of data
New • Iden fy trends, new opportuni es, an cipate problems. findings
4 Big Data for @travelBuenosAires travel and Obtaining data tourism
Private sector associa ons Digital pla orms Entrepreneurs/professionals Social networks Suppliers and value chain Administra ve and / or Press and academic sector electronic records
Processing and Re-utilization Analysis Orientate policies Methodology is key Iden fy opportuni es Accessible data An cipates problems Easy to understand Development of new demand Reports Evalua on of ac ons/results
Decision making @travelBuenosAires Big Data: sources and partnerships
• Secretariat for • Hotel online Tourism platforms • Amadeus • ANAC • AA2000 • Migrations • SEGITTUR Air connectivity Hospitality
Gastronomy Tourist mobility
• Gastronomy online platforms • Telefónica
6 @travelBuenosAires Tourist thermometer: Chile and @travelBuenosAires Colombia Since July, the arrival of Chilean and Colombian tourists to Buenos Aires began to increase, showing the first signs of growth a er deprecia on of the peso. The good performance of both economies is another factor that drives the departure of travelers.
ANNUAL VARIATION OF THE ENTRIES OF CHILEANS AND COLOMBIANS BY EZEIZA AND AEROPARQUE AND BY WEEK OF THE YEAR OF 2018.
Var. i.a. (%) Chile Var. i.a. (%) Colombia Mundial de 50 44 80 Fútbol 57 40 Mundial de 60 46 38 Fútbol 40 29 30 23 20 20 21 19 17 17 20 12 11 8 20 15 14 5 7 4 3 7 11 13 7 9 8 8 7 8 5 7 6 0 10 4 2 0 -6 -1 -3 -20 -11-11 -10 -7 0 -12-17 -14 -17 -21 -3 -3 -40 -26 -10 -4 -6 -5 -8 -10 -9 -9 -20 -60 -17 -59 -80 -30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Enero Febrero Marzo Abril Mayo Junio Julio Enero Febrero Marzo Abril Mayo Junio Julio
Fuente: ENTUR sobre base de datos de la Dirección Nacional de Migraciones y SECTUR. 8 Tourist thermometer: air reservations @travelBuenosAires
During the last 2 months the volume of reservations from the main cities of the world to Buenos Aires grew 15%, showing an acceleration in the last 8 weeks.
ANNUAL VARIATION OF SEAT RESERVATIONS TO BUENOS AIRES FROM THE MAIN CITIES OF THE WORLD, BY DATE OF REALIZATION.
Var. i.a. (%) 65 61 +15% (+7,1 mil reservas) 55 42 45
35 27 25 20 20 17 16 17 18 14 14 13 12 11 15 9 11 10 9 10 9 6 7 8 5 5 3 4 5
-5 -2 -1 -1 -2 -5 -4 -5 -15 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 Enero Febrero Marzo Abril Mayo Junio Julio Agosto
Fuente: Elaboración propia en base a Amadeus. 9 Tourist thermometer: origin of reservations @travelBuenosAires
The West Coast of the United States begins to pull the growth of the United States to Buenos Aires. In addition, European cities, Auckland and Bogota show increases in reservations of more than 10%.
ANNUAL VARIATION (%) OF THE RESERVATIONS OF SEATS TO BUENOS AIRES MADE IN JULY-AUGUST 2018.
Var. i.a. (%) 120 98,5 100 Costa Oeste
80 56,1 60
40 24,3 23,8 18,7 15,6 18,1 20 11,5 8,3 12,0 11,0 3,4 0,5 0,7 0 París París Miami Madrid Bogotá Bogotá Sydney Sydney Londres Londres Chicago Frankfurt Frankfurt Auckland Auckland San Diego Diego San Nueva York York Nueva Washington Washington Los Angeles Los San Francisco Francisco San Estados Unidos Europa Oceanía LatAm
Fuente: Elaboración propia en base a Amadeus. 10 Tourism prospects: new connection to Los Angeles @travelBuenosAires
Since the new direct connection between Buenos Aires and Los Angeles that will start operations in December, air ticket reservations of that city increased 58% to travel in that month and 100% for January.
EVOLUTION OF RESERVATIONS FROM LOS ANGELES TO BUENOS AIRES, BY MONTH OF TRAVEL.
Miles de reservas Período anterior 1,6 Inicio conexión LAX – BA 1,4 1,4 Período actual vía American Airlines 1,3 1,4 1,3 1,2 1,1 1,0 1,0 +58% 0,9 1,0 0,9 0,9 0,9 0,9 0,8 0,8 0,8 0,8 0,8 0,8 0,7 0,6 0,7 0,6 0,6 0,5 +100% 0,6 0,4 0,4 0,4 0,2 0,2
0,0 julio abril abril junio mayo mayo enero enero enero marzo marzo agosto agosto febrero febrero octubre diciembre noviembre noviembre septiembre Año actual Año Fuente: Elaboración propia en base a Amadeus. siguiente 11 Air Connectivity Prediction of future demand @travelBuenosAires
We forecast future demand based on flight reservations and econometric models.
RESERVATIONS TO BUENOS AIRES MADE BETWEEN JANUARY AND AUGUST 2018, PER MONTH OF TRAVEL.
% OF CHANGE OVER SAME MONTH OF PREVIOUS YEAR 60 51 45 50 43
40 35 32 32
30 20 20
10
0 Septiembre Octubre Noviembre Diciembre Enero Febrero Marzo 2018 2019
Source: Buenos Aires Tourism Board based on Amadeus 13 Occupation rate of international flights @travelBuenosAires
We estimate the flight occupancy rate to evaluate the performance of international and domestic routes.
OCCUPATION RATE ACCORDING TO COUNTRY OF ORIGIN OF FLIGHTS. JANUARY - MAY 2017 AND 2018.
% of seats 100 2017 2018 95,2 95,2 94,9 95,2 94,5 95,5 91,9 93,9 92,4 88,4 90 85,4 87,2 86,8 86,2 83,9 81,0 81,0 80,3 78,2 80 76,5 77,0 72,7 72,7 68,1 70 67,0 62,1 60
50 41,5 40
30 EE.UU México Canadá Francia Alemania Gran Bretaña España Italia Holanda Turquía Nueva EAU Qatar Etiopía Zelanda
América del Norte Europa Resto del Mundo Source: Buenos Aires Tourism Board in cooperation with National Secretariat of Tourism 14 @travelBuenosAires Impact of the new connectivity: Norwegian
Since 2018, the percentage of British arriving at Buenos Aires in a non-stop flight increased due to the start of Norwegian operations.
% OF BRITISH ARRIVING BY DIRECT FLIGHT FROM LONDON, PER MONTH. YEARS 2017 AND 2018 *.
Start of Norwegian flights (LON-BA) 2017 British passengers % of pax (EZE y AEP) 2018 70 January – June 2018 64,1 20.200 pax (+10%) 65 59,7 60 57,5 55,8 55,7 56,2 Direct Route 52,7 52,9 55 51,5 52,1 11.700 pax (+26%; +2.400) 49,6 47,2 - BA: 9.100 (-5,5%; -500) 50 46,7 46,2 44,1 - NOR: 2.500 (+2.500) 45 41,3 39,5 40 36,4 Nearby routes 35 8.500 pax (-6,6%)
30 ene feb mar abr may jun jul ago sep oct nov dic
Source: Buenos Aires Tourism Board in cooperation with National Secretariat of Tourism 15 % of outbound and inbound tourism per flight @travelBuenosAires
% OF INBOUND/OUTBOUND PASSENGERS ACCORDING COUNTRY OF ORIGIN, 3RD QUARTER 2017 % of total of pax Nacionales Extranjeros 100 90 80 46,1 44,7 54,0 53,3 70 68,3 67,2 65,3 74,1 70,7 60 80,5 77,3 93,3 50 97,5 40 30 53,9 55,3 46,0 46,7 20 31,7 32,8 34,7 25,9 29,3 10 19,5 22,7 6,7 2,5 0 EAU EAU Italia Italia Cuba Cuba Qatar Qatar Gran Gran Francia Francia España España Turquía Turquía Nueva Nueva Bretaña Bretaña Rep. Panamá Panamá Zelanda Holanda Alemania Alemania Dominicana América Central Europa Resto del Mundo Source: Buenos Aires Tourism Board in cooperation with National Secretariat of Tourism 16 Asian Market @travelBuenosAires
The main connections of the Chinese tourists are made via Doha and Dubai.
Meanwhile, the Japanese tourists prefer to arrive via the United States and the route with New York became more relevant since the beginning of United Airlines operations.
% OF JAPANESE (TOP 10). JANUARY-MAY 2018. % OF CHINESE (TOP 10). JANUARY-MAY 2018.
San Pablo 13,1 Doha 14,2 -6 p.p. Dallas 10,2 Amsterdam 14,0
New York 9,9 +5 p.p. Dubai 13,9
Santiago de Chile 9,0 Santiago de Chile 10,1
Frankfurt 6,3 Dallas 9,2
Houston 6,3 Lima 5,8
Lima 5,0 Frankfurt 4,9
Dubai 4,0 Nueva York 4,8
Atlanta 3,5 París 2,6
Toronto 2,9 San Pablo 2,5
17 Source: Buenos Aires Tourism Board in cooperation with National Secretariat of Tourism Hospitality: Competitiveness, rates and tourist´s opinions @travelBuenosAires Buenos Aires online hotel offer
LOCATION OF BUENOS AIRES HOTELS BY NEIGHBORHOOD. FEBRUARY 2018
• 4 stars
• 5 stars
• Other hotels
Source: Buenos Aires Tourism Board based on hotel online platforms 19 Hotel rates of Buenos Aires, Santiago de Chile and @travelBuenosAires Lima
PRICE PER NIGHT OF DOUBLE ROOM PER HOTEL AND AVERAGE PRICE PER CITY AND CATEGORY. JAN 22 - FEB 4 2018
4 STARS 5 STARS US$ US$ 300 700
250 600
500 200 400 150 136,7 300 104,1 100 91,1 229,3 227,7 200 175,7 50 100
0 0 Buenos Aires Santiago Lima Buenos Aires Santiago Lima
Source: Buenos Aires Tourism Board based on hotel online platforms 20 @travelBuenosAires Tourist´s evaluation of hotel services
According to different components of hotel services
AVERAGE RATING OF TOURISTS IN HOTELS, BY CITY. FEBRUARY 2016 - JANUARY 2018
4 STARS 5 STARS
Calidad/ Calidad/ Precio Precio 9,5 9,5 Instalaciones y 9,0 Instalaciones y Personal 9,0 Personal Servicios 8,5 Servicios 8,5 8,0 8,0 7,5 7,5 Limpieza 7,0 Confort Limpieza 7,0 Confort
Desayuno Ubicación Desayuno Ubicación
Wi-Fi Wi-Fi
Buenos Aires (general 8.2) Lima (general 8.5) Santiago (general 8.5) Buenos Aires (general 8.6) Lima (general 8.7) Santiago (general 8.7)
Source: Buenos Aires Tourism Board based on hotel online platforms 21 @travelBuenosAires Hotel prices on specific periods of high demand
PRICES (US $) 7 DAYS IN ADVANCE FOR STANDARD DOUBLE ROOMS IN 4 AND 5 STAR HOTELS. MARCH 2018
4 STARS 5 STARS Holidays 24th. National Day of MARCH 2018 MARCH 2018 Memory for Truth and Domingo Lunes Martes Miércoles Jueves Viernes Sábado Domingo Lunes Martes Miércoles Jueves Viernes Sábado Justice. 29th y 30th. Thursday and Holy Friday.
Events 16th to 18th. Lollapalooza. 17th to 18th. 2nd mee ng of depu es of Finance and Central Banks 19th to 20th. 1st Meeting of Finance Ministers and Presidents of Central Banks 22 Source: Buenos Aires Tourism Board based on hotel online platforms @travelBuenosAires Prices according to day of the week
PRICES (US $) 7 DAYS IN ADVANCE FOR STANDARD DOUBLE ROOMS IN 4 AND 5 STAR HOTELS, PER DAY OF THE WEEK. PERIOD JANUARY - AUGUST 2018. 4 ESTRELLAS 4 STARS 5 STARS
En US$ En US$ 100 99,0 220 98,6 215,0 98,0 214,1 98 210,0 210,0 210 96 94,5 203,2 94,0 94,1 93,4 94 198,4 199,0 200 92
90 190 Lunes Martes Miércoles Jueves Viernes Sábado Domingo Lunes Martes Miércoles Jueves Viernes Sábado Domingo
23 Source: Buenos Aires Tourism Board based on hotel online platforms Gastronomy @travelBuenosAires ¿Where are the gastronomy establishments located?
CLASIFICATION
We identified 10 types of food and cuisines according to their origin and cultural identity.
The typical gastronomy of Argentina (grills and pizzerias) has a greater presence in all neighborhoods.
Source: Buenos Aires Tourism Board based on gastronomy online platforms 25 ¿Which are the most commented and best rated foods? @travelBuenosAires
Healthy food and the asado are the best qualified food types with the highest number of comments per establishment in Buenos Aires.
Rating 4,3 Most commented Saludable Kosher / Halal 4,2
Latinoamericana Parrilla Europea Although the number Otras Best of establishments is 4,1 low, the type of religious food (Kosher
Asiática rated or Halal) is the best Argentina rated by TripAdvisor 4,0 users, showing that
they respond well to Pizzería the needs of the niche. 3,9 Cantidad de Rápida restaurantes
3,8 0 50 100 150 200 250 300 350 400 450 500 Number of opinions by Source: Buenos Aires Tourism Board based on gastronomy online platforms. Jan 2012 to Apr 2018 26 establishment @travelBuenosAires Rating and comments by neighborhood
Retiro is the best Comentarios negativos (%). Años 2012-2018 qualified neighborhood and is characterized by Negative comments (%). the comments of Years 2012- 2018 business travelers, who talk about food (healthy and Argentine) and ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18 location.
Comentarios negativos (%).
‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18 In Puerto Madero the Palermo is the most comments are mostly commented neighborhood from families and they (38% of total comments). talk about Argentine food and grill. The staff and the service are ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18 the most negative points. The couples (41%) are the ones who commented the Comentarios negativos (%). most and they did it about San Telmo is the 3rd Argentine and healthy food neighborhood with the most in similar proportions. comments. 33% were from travelers in a group of friends who rated European food in a high proportion. ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18 Source: Buenos Aires Tourism Board based on gastronomy online platforms 27 ¿What do consumers talk about when they @travelBuenosAires comment?
48% of the guests spoke about their general experience in the establishments and 20% of the English speakers (11% of the total comments are in this language) talked about the food category.
Most frequent words in the Restaurant category. Most frequent English words in the food category.Years Years 2012-2018. 2012-2018.
10% of the comments were negative. 9% of the comments in English were negative. Frequent words in positive comments: food, attention, Frequent words in positive comments: delicious, food. environment. The references to Argentine foods stand out: meat, pizza, Negative words: food, tables. empanadas, beef.
Source: Buenos Aires Tourism Board based on gastronomy online platforms 28 @travelBuenosAires Establishments with heritage interest
The popular grills “parrillas” and heritage pizzerias are distributed in more neighborhoods of the City in comparison with the rest of the establishments of interest.
No detectados Detectados on-line
Source: Buenos Aires Tourism Board based on gastronomy online platforms 29 Tourist mobility @travelBuenosAires
Tourists mobility in Buenos Aires
Ø Volume of national and international tourists in different neighborhoods of Buenos Aires. Millones de conteos 6 Ø Attraction areas. RESTO TRABAJADORES GBA CABA Ø Sociodemographic profiles by 5 neighborhoods. 4 Ø Impact of cultural, sport and gastronomy 3 events. 2 Ø Estimate the economic potential of an 1 area. 0 0 2 4 6 8 10 12 14 16 18 20 22 Ø Analyze the tourism flows at specific Rango horario moments of the day and year. 31 ¿How do travelers move around the different @travelBuenosAires neighborhoods of the City?
BUSIEST SCHEDULES FOR BRAZILIAN TOURISTS, ACCORDING TO TOURIST AREA. SECOND SEMESTER 2017.
Peatonal Florida/Colón Plaza Serrano 17pm to 21pm 20pm to 01am and Saturdays from 14pm to 17pm Plaza de Mayo 11am to 14pm
Puerto Madero 13pm to 16pm Caminito and 11am to 14pm, with 20pm to 24pm peak at 12am Source: Buenos Aires Tourism Board based on Telefonica Argentina 32 Neighborhoods: San Telmo @travelBuenosAires
MAP OF SAN TELMO NEIGHBORHOOD BASED ON MOBILE PHONES COVERAGE CELLS. FAIR OF SAN TELMO
SAN TELMO MARKET
PLAZA DORREGO
SAN TELMO MARKET 33 Source: Buenos Aires Tourism Board based on Telefonica and Openstreetmap Tourists in San Telmo @travelBuenosAires
Sundays are the busiest days for tourists thanks to the San Telmo Fair, being the main attraction of the area.
INTERNATIONAL ROAMERS BY DAY OF THE WEEK AND HOUR. 2017. NATIONAL TOURISTS BY DAY OF THE WEEK AND HOUR. 2017.
Viernes Sábados Domingos Lun a Jue Viernes Sábados Domingos Lun a Jue 400 1.800
350 Effect of the fair 1.500 300 The night activity on +3 thousand Saturdays extends more tourists Night 1.200 than Fridays. activity 250
200 900
150 Night Activity 600 100 Effect of 300 50 the fair
0 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hour of the day Hour of the day 34 Source: Buenos Aires Tourism Board based on Telefonica Argentina San Telmo Fair @travelBuenosAires
This street Fair promotes the presence of 19,300 people in the San Telmo area during the peak hours of 5:00 pm, which coincides with the closing of the Fair.
VOLUME OF PEOPLE ON SUNDAYS IN THE NEIGHBORHOOD OF SAN TELMO. 2017.
Persons (in thousands) Sitio web : www.buenosaires123.com.ar 20 19,3 "The busiest time at the San Telmo fair is after 2:00 p.m. If possible, it is recommended to visit it in the morning as it is less crowded. " 18
16
14 Sitio web : www.buenosaires.travel "The fair only opens on Sundays, but it works from morning to afternoon and 12 the peak time is after noon." 10 8 Web page: www.feriadesantelmo.com 6 "Another classification, more emphatic, divides the visitors between" buyers "and" curious ". The first ones usually know what they are looking for: they visit 4 the Fair in the morning or in the afternoon after comparing prices and evaluating the purchase. In the middle, the curious walk around during the 2 morning and afternoon, although, at noon, they stop for lunch and move to some of the many restaurants nearby. After 16, the locals arrive and it is said 0 that they ask a lot, but buy little. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hour of the day 35 Source: Buenos Aires Tourism Board based on Telefonica Argentina Impact of the Asado Championship @travelBuenosAires
The cultural event Asado Championship increased the flow of people through the area of 9 de Julio Avenue between 30 thousand and 40 thousand people during the peak hour of the event (14 pm) in its two editions.
VOLUME OF PEOPLE IN THE AREA OF 9 DE JULIO BETWEEN AV. CORRIENTES AND AV. INDEPENDENCIA.
Persons 9 de octubre de 2016 Domingos de Octubre 2016 Persons 20 de agosto de 2017 Domingos de Agosto 2017 `000 `000 90 90 84,5
80 71,4 80 70 Museums 70 Night 2016 +39,9 mil 60 60 +29,7 mil 50 50
40 41.7 40 44.6 30 30
20 20 10 142 mil 10 217 mil 0 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hour of the day Hour of the day 36 Source: Buenos Aires Tourism Board based on Telefonica Argentina Gay Pride in Buenos Aires 2017 @travelBuenosAires
At the peak of the event (19 pm) we estimate that 25 thousand people participated in the parade (of a total of 103 thousand that were in the area). Of the people present in the area, 54% were residents of the City, 39% residents of the GBA and 7% tourists (national and international).
MAP OF THE AREA WHERE THE EVENT WAS CELEBRATED. DIFFERENTIAL OF THE VOLUME OF PEOPLE BETWEEN THE DAY OF THE EVENT AND THE REST OF THE SATURDAYS OF THE MONTH BY AREA. YEAR 2017
Persons in thousands 19 20 Plaza del Congreso 15 Plaza de Mayo Av. 9 de Julio 10,2 10,5 10
5
0
-5
-10 12 13 14 15 16 17 18 19 20 21 22 23 Hour of the day 37 Source: Buenos Aires Tourism Board based on Telefonica Argentina Final of the Polo Open: impact on national tourism @travelBuenosAires
NATIONAL TOURISTS, BY HOURLY SCHEDULE ON SATURDAYS OF DECEMBER 2017. ARGENTINE POLO FIELD AREA (PALERMO).
T 2.500 02-dic-17 09-dic-17 16-dic-17 23-dic-17 30-dic-17 2.223 2.223 National Tourists Final of the Argentine 2.000 Polo Open Championship
PROFILE OF DOMESTIC TOURISTS AT 5:00 P.M. 1.500 Buenos Aires Entre Ríos Córdoba Province 43% 9% 9% 1.000 Female Male Gender 500 52% 48%
0 Age 20 to 29 30 to 39 50 to 59 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hourly range 21% 20% 24%
Source: Buenos Aires Tourism Board based on Telefonica Argentina 38 @travelBuenosAires Polo Championship: international tourism
INTERNATIONAL TOURISTS, BY HOURLY SCHEDULE ON SATURDAYS OF DECEMBER 2017. ARGENTINE POLO FIELD AREA (PALERMO).
Tourists
300 02-dic-17 09-dic-17 16-dic-17 23-dic-17 30-dic-17 35% 250 250 16% Final of the Argentine Polo Championship 200 10% 250 150 International 9% Tourists 100 9%
50 6%
0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 15% Hour of the day
Source: Buenos Aires Tourism Board based on Telefonica Argentina 39 @travelBuenosAires Sport and musical Events
TOURISTS BY TIME RANGE ON SATURDAYS OF SEPTEMBER 2017. VÉLEZ STADIUM AREA.
NATIONAL TOURISTS INTERNATIONAL TOURISTS
Domestic 02-sep-17 09-sep-17 16-sep-17 International 02-sep-17 09-sep-17 16-sep-17 tourists 23-sep-17 30-sep-17 tourists 23-sep-17 30-sep-17 8.000 200
Bon Jovi Show 180 Rugby Championship 7.000 Argentina vs. All Blacks 160 6.000 140
5.000 120 Rugby Championship 4.000 Argentina vs. All Blacks 100
80 Bon Jovi Show 3.000 60 2.000 40
1.000 20
0 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hour of the day Hour of the day
Source: Buenos Aires Tourism Board based on Telefonica Argentina 40 Attractions Work in progress: attractions of the City @travelBuenosAires
Main objectives:
- Know more than 780 attractions in the City on TripAdvisor. - Understand their distribution in the territory. - Analyze the perception and assessment of visitors. - Obtain sociodemographic profiles. - Detect opportunities, strengths and weaknesses.
Results
- General reports, by theme and by neighborhood. - Integration of different databases (Telefónica, IG, ETI). 42 Fuente: ENTUR en base a Tripadvisor y Telefónica. Ranking of attractions, according to the number of comments @travelBuenosAires
Location of the most commented attractions of the City and number of foreign tourists on Sundays in July at 3 pm, in the area.
The 20 most commented attractions of the city are located in the areas with the highest concentration of foreign tourists.
43 Fuente: ENTUR en base a Tripadvisor y Telefónica. Perception of users about museums @travelBuenosAires
Difference in valuation (in percentage points with respect to the average) 10 Palacio Paz It is the most Very well M. de Arte qualified but Xul Solar Bellas Artes Decorativo commented museum Larreta de la Boca and it has the highest little 5 Malba Fundación Proa Museo Nac number of positive commented. M. River M. de los Niños C. Fortabat de Bellas Artes ratings, over the M. Sívori C.C.K M. Casa Rosada Esp. Memoria MAMBA average (91%) 0 M. -2 -1 0 1 2 3 4 5 6 7 8 Boquense M. Fernandez Fragata Sarmiento Blanco Difference in thousands of -5 Museo Evita comments (respect to the average) Histórico Nacional
-10
Cabildo -15
Attractions with -20 MACBA is in the worst more comments position with only 110 than the average, comments and 60% positive but with negative MACBA -25 comments. content
44 Fuente: ENTUR en base a TripAdvisor. -30 @travelBuenosAires Buenos Aires Tourism Board
GONZALO ROBREDO President
FEDERICO ESPER General Director, Market Intelligence and Observatory [email protected]
FEDERICO ZERBA Manager
HELENA BRAUNSTEIN, JONATHAN NUÑEZ, FLORENCIA ROCHA and AILIN SIMONELLI Big Data and Economic Analysts
https://turismo.buenosaires.gob.ar/es/agrupador- noticias/observatorio