UNWTO INSTO Meeting Buenos Aires Tourism Observatory Federico Esper, General Director [email protected] Madrid, 22-23 October 2018 Strategic Vision of the Observatory @travelBuenosAires ¿What we do? ¿Why? ¿For whom? • Collect accurate • To posion • Government data Tourism as a • Private sector strategic ac1vity • Entrepreneurs • Transform for our city • Tourism suppliers informaon into • Associaons and knowldege chambers • To orientate • Academic • Comunicate key decision making ins3tu3ons processes at trends for the • Press and Media travel and public and tourism industry private level @travelBuenosAires Our team is focused in 3 main areas of work - Economic impact - Employment Economic - Investment - Market forecasts analysis - International and domestic travel - Primary data collection - Surveys, interviews, ethnografic studies, focus groups, Qualitative - Hotel occupancy - Market segments: MICE, Cruise, research Cultural,, Gastronomy, Educational - Air connectivity Tourism - Hospitality Big Data - Gastronomy Intelligence - Tourist mobility System Big Data @travelBuenosAires • Compilaon, processing and analysis of large volumes of data What is? • Social networks, digital e-commerce plaorms, administrave and electronic Sources records. of data New • Iden3fy trends, new opportuni3es, an3cipate problems. findings 4 Big Data for @travelBuenosAires travel and Obtaining data tourism Private sector associaons Digital plaorms Entrepreneurs/professionals Social networks Suppliers and value chain Administrave and / or Press and academic sector electronic records Processing and Re-utilization Analysis Orientate policies Methodology is key Iden3fy opportuni3es Accessible data An3cipates problems Easy to understand Development of new demand Reports Evaluaon of ac3ons/results Decision making @travelBuenosAires Big Data: sources and partnerships • Secretariat for • Hotel online Tourism platforms • Amadeus • ANAC • AA2000 • Migrations • SEGITTUR Air connectivity Hospitality Gastronomy Tourist mobility • Gastronomy online platforms • Telefónica 6 @travelBuenosAires Tourist thermometer: Chile and @travelBuenosAires Colombia Since July, the arrival of Chilean and Colombian tourists to Buenos Aires began to increase, showing the first signs of growth aer depreciaon of the peso. The good performance of both economies is another factor that drives the departure of travelers. ANNUAL VARIATION OF THE ENTRIES OF CHILEANS AND COLOMBIANS BY EZEIZA AND AEROPARQUE AND BY WEEK OF THE YEAR OF 2018. Var. i.a. (%) Chile Var. i.a. (%) Colombia Mundial de 50 44 80 Fútbol 57 40 Mundial de 60 46 38 Fútbol 40 29 30 23 20 20 21 19 17 17 20 12 11 8 20 15 14 5 7 4 3 7 11 13 7 9 8 8 7 8 5 7 6 0 10 4 2 0 -6 -1 -3 -20 -11-11 -10 -7 0 -12-17 -14 -17 -21 -3 -3 -40 -26 -10 -4 -6 -5 -8 -10 -9 -9 -20 -60 -17 -59 -80 -30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Enero Febrero Marzo Abril Mayo Junio Julio Enero Febrero Marzo Abril Mayo Junio Julio Fuente: ENTUR sobre base de datos de la Dirección Nacional de Migraciones y SECTUR. 8 Tourist thermometer: air reservations @travelBuenosAires During the last 2 months the volume of reservations from the main cities of the world to Buenos Aires grew 15%, showing an acceleration in the last 8 weeks. ANNUAL VARIATION OF SEAT RESERVATIONS TO BUENOS AIRES FROM THE MAIN CITIES OF THE WORLD, BY DATE OF REALIZATION. Var. i.a. (%) 65 61 +15% (+7,1 mil reservas) 55 42 45 35 27 25 20 20 17 16 17 18 14 14 13 12 11 15 9 11 10 9 10 9 6 7 8 5 5 3 4 5 -5 -2 -1 -1 -2 -5 -4 -5 -15 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 Enero Febrero Marzo Abril Mayo Junio Julio Agosto Fuente: Elaboración propia en base a Amadeus. 9 Tourist thermometer: origin of reservations @travelBuenosAires The West Coast of the United States begins to pull the growth of the United States to Buenos Aires. In addition, European cities, Auckland and Bogota show increases in reservations of more than 10%. ANNUAL VARIATION (%) OF THE RESERVATIONS OF SEATS TO BUENOS AIRES MADE IN JULY-AUGUST 2018. Var. i.a. (%) 120 98,5 100 Costa Oeste 80 56,1 60 40 24,3 23,8 18,7 15,6 18,1 20 11,5 8,3 12,0 11,0 3,4 0,5 0,7 0 París París Miami Madrid Bogotá Bogotá Sydney Sydney Londres Londres Chicago Frankfurt Frankfurt Auckland Auckland San Diego Diego San Nueva York York Nueva Washington Washington Los Angeles Los San Francisco Francisco San Estados Unidos Europa Oceanía LatAm Fuente: Elaboración propia en base a Amadeus. 10 Tourism prospects: new connection to Los Angeles @travelBuenosAires Since the new direct connection between Buenos Aires and Los Angeles that will start operations in December, air ticket reservations of that city increased 58% to travel in that month and 100% for January. EVOLUTION OF RESERVATIONS FROM LOS ANGELES TO BUENOS AIRES, BY MONTH OF TRAVEL. Miles de reservas Período anterior 1,6 Inicio conexión LAX – BA 1,4 1,4 Período actual vía American Airlines 1,3 1,4 1,3 1,2 1,1 1,0 1,0 +58% 0,9 1,0 0,9 0,9 0,9 0,9 0,8 0,8 0,8 0,8 0,8 0,8 0,7 0,6 0,7 0,6 0,6 0,5 +100% 0,6 0,4 0,4 0,4 0,2 0,2 0,0 julio abril abril junio mayo mayo enero enero enero marzo marzo agosto agosto febrero febrero octubre diciembre noviembre noviembre septiembre Año actual Año Fuente: Elaboración propia en base a Amadeus. siguiente 11 Air Connectivity Prediction of future demand @travelBuenosAires We forecast future demand based on flight reservations and econometric models. RESERVATIONS TO BUENOS AIRES MADE BETWEEN JANUARY AND AUGUST 2018, PER MONTH OF TRAVEL. % OF CHANGE OVER SAME MONTH OF PREVIOUS YEAR 60 51 45 50 43 40 35 32 32 30 20 20 10 0 Septiembre Octubre Noviembre Diciembre Enero Febrero Marzo 2018 2019 Source: Buenos Aires Tourism Board based on Amadeus 13 Occupation rate of international flights @travelBuenosAires We estimate the flight occupancy rate to evaluate the performance of international and domestic routes. OCCUPATION RATE ACCORDING TO COUNTRY OF ORIGIN OF FLIGHTS. JANUARY - MAY 2017 AND 2018. % of seats 100 2017 2018 95,2 95,2 94,9 95,2 94,5 95,5 91,9 93,9 92,4 88,4 90 85,4 87,2 86,8 86,2 83,9 81,0 81,0 80,3 78,2 80 76,5 77,0 72,7 72,7 68,1 70 67,0 62,1 60 50 41,5 40 30 EE.UU México Canadá Francia Alemania Gran Bretaña España Italia Holanda Turquía Nueva EAU Qatar Etiopía Zelanda América del Norte Europa Resto del Mundo Source: Buenos Aires Tourism Board in cooperation with National Secretariat of Tourism 14 @travelBuenosAires Impact of the new connectivity: Norwegian Since 2018, the percentage of British arriving at Buenos Aires in a non-stop flight increased due to the start of Norwegian operations. % OF BRITISH ARRIVING BY DIRECT FLIGHT FROM LONDON, PER MONTH. YEARS 2017 AND 2018 *. Start of Norwegian flights (LON-BA) 2017 British passengers % of pax (EZE y AEP) 2018 70 January – June 2018 64,1 20.200 pax (+10%) 65 59,7 60 57,5 55,8 55,7 56,2 Direct Route 52,7 52,9 55 51,5 52,1 11.700 pax (+26%; +2.400) 49,6 47,2 - BA: 9.100 (-5,5%; -500) 50 46,7 46,2 44,1 - NOR: 2.500 (+2.500) 45 41,3 39,5 40 36,4 Nearby routes 35 8.500 pax (-6,6%) 30 ene feb mar abr may jun jul ago sep oct nov dic Source: Buenos Aires Tourism Board in cooperation with National Secretariat of Tourism 15 % of outbound and inbound tourism per flight @travelBuenosAires % OF INBOUND/OUTBOUND PASSENGERS ACCORDING COUNTRY OF ORIGIN, 3RD QUARTER 2017 % of total of pax Nacionales Extranjeros 100 90 80 46,1 44,7 54,0 53,3 70 68,3 67,2 65,3 74,1 70,7 60 80,5 77,3 93,3 50 97,5 40 30 53,9 55,3 46,0 46,7 20 31,7 32,8 34,7 25,9 29,3 10 19,5 22,7 6,7 2,5 0 EAU EAU Italia Italia Cuba Cuba Qatar Qatar Gran Gran Francia Francia España España Turquía Turquía Nueva Nueva Bretaña Bretaña Rep. Panamá Panamá Zelanda Holanda Alemania Alemania Dominicana América Central Europa Resto del Mundo Source: Buenos Aires Tourism Board in cooperation with National Secretariat of Tourism 16 Asian Market @travelBuenosAires The main connections of the Chinese tourists are made via Doha and Dubai. Meanwhile, the Japanese tourists prefer to arrive via the United States and the route with New York became more relevant since the beginning of United Airlines operations. % OF JAPANESE (TOP 10). JANUARY-MAY 2018. % OF CHINESE (TOP 10). JANUARY-MAY 2018. San Pablo 13,1 Doha 14,2 -6 p.p. Dallas 10,2 Amsterdam 14,0 New York 9,9 +5 p.p. Dubai 13,9 Santiago de Chile 9,0 Santiago de Chile 10,1 Frankfurt 6,3 Dallas 9,2 Houston 6,3 Lima 5,8 Lima 5,0 Frankfurt 4,9 Dubai 4,0 Nueva York 4,8 Atlanta 3,5 París 2,6 Toronto 2,9 San Pablo 2,5 17 Source: Buenos Aires Tourism Board in cooperation with National Secretariat of Tourism Hospitality: Competitiveness, rates and tourist´s opinions @travelBuenosAires Buenos Aires online hotel offer LOCATION OF BUENOS AIRES HOTELS BY NEIGHBORHOOD.