Broadcasting Ii Nov 12

Home , Deborah Roberts, Financial News Network, Lincoln Financial Media, Multimedia Entertainment, WPOG

Reaching. over 117,000 readers every week 60th Year 1990

TELEVISION / 51 CABLE / 57 BUSINESS / 63 WASHINGTON / 71 `Enquirer' -based tabloid Premiere sporting Media stock Kastenmeier ousted by tapped for first -run events boost local buybacks: no place former television tiered terms for WKRP' advertising revenue like home journalist

The Arnold family is moving to syndication... and they're taking their audience with them. The WONDER YEARS

The next syndication superstar.

Pralueed Rs Distributed By. NEW WORLD TELEVISION TURNER PR( 'CRAM SERVICES e 1990 Turner Prwx, Sen as. Inc. All Rlphrs Resmed.

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RELEASED FROM CROSBY LIBRARY GONZAGA UNIVERSITY

I hear something big in first -mn is coming Bros. from Warner Hmm... Broadcastin Nov 12 THIS WEFK

27 / MEDIA WAR HEATS While much of the 1990 -and what lies beyond. plan to stations that UP industry remains in relatively encompasses the original off - good health, many radio 51 / INQUIRING MINDS network WKRP in By dramatically slashing stations are operating below Cincinnati and the fall 1991 prices in the scatter market, expectations -signaling The National Enquirer, first -run revival, WKRP the three major television that the boom times upon the paper that wrote the book II. The three separate plans networks have managed to which many of the on the splashy, flashy and are generally applauded lure money away from medium's hopes were trashy, is coming to first -run for their creativity and spot television, first -run predicated, are over. syndication next fall. The flexibility by industry syndication, cable, BROADCASTING'S radio show, called The Gossip and executives, but some unwired networks and in business special examines Fame Show, has exclusive question the desirability of some cases, even network the national economy, first -run series rights to the a 10 -year term for off - radio. financial predictions for Enquirer's archives. It is network episodes and a 1991, the health of major being proposed as a half-hour five -year backend term for 31 / VOTING RETURN group operations and the strip, targeted to prime WKRP II , offered in the causes and effects of the time access. largest plan. The debut of a new cost - "great radio station saving election night network feeding frenzy." 52 / TAKE YOUR PICK 55 / DAY SHIFT research pool was marred Additionally, major trade by technical glitches last associations, radio rep firms MTM Television A spin-off serial from Tuesday, but news and advertiser-supported Distribution President Kevin NBC'sDays of Our Lives is executives are standing by networks report their views Tannehill has unveiled a in development at the potential of Voter of what happened in new multi- option marketing Columbia and is a candidate Research & Surveys. to replace the struggling Election night also marked Radio business forecast (page 37) Generations , which will have a rare decision by CBS and its future decided in the NBC to air commercial - next two weeks. NBC free coverage. affiliates will find out this week what network plans are 32/ SATELLITE RIVALRY for daytime schedule changes when NBC The merger between executives make their Britain's rival home satellite presentation to the affiliate services, Rupert board. Other candidates to Murdoch's Sky TV and make the daytime schedule British Satellite include a project from Broadcasting, has left Mark Monsky and Warner questions about News Brothers featuring former Corp.'s debt refinancing, the NBC newswoman Linda new five -channel service's Ellerbee. program configuration and the extent of pending layoffs. Most agree, 57 / CABLE AD GROWTH however, that Murdoch Local cable advertising has emerged a winner in the salespeople are reporting deal. revenue growth of 20%- 30%, with a sizable portion 37 / RADIO BUSINESS of that increase directly related to several sports Halfway through the product additions. Even fourth quarter of 1990, many better news: the same is radio broadcasters still are expected for 1991. shuddering from the unexpected events that indicated the end of what one 59 / THE DISNEY TOUCH analyst termed the "go -go In a year when other pay years" of the late 1980's. television services have taken

4 lib Week greslaqbe Na 12 MO their lumps, subscribers policymaking was He use and ratings are up for the Copyright Subcommi tee Disney Channel, which is Chairman Robert continuing on its course of Kastenmeier (D -Wis. , who, original production of after 16 terms, was made -for-television movies unseated by a 37 -year =old and episodes of The political newcomer at ld Mickey Mouse Club and former anchor at WKC W-TV Avonlea Madison, Wis., and reporter at WJLA -TV 61 / EXCHANGING Washington. INTERESTS

Group W Satellite 75 / STEREO PLUS ON E Communications and The launch of Affiliated Regional simultaneous English and Communications (Prime Spanish -language satellite Network's five regional feeds ofMacneil /Lehrer sports services) have agreed NewsHour will advance a to swap minority technology quietly tested ownership positions in both nationally and locally GWSC's Home Team lá for five years. As the Sports. No percentages were commercial networks Prime will revealed, but N consider potential profits get minority a "substantial from using stereo TV's interest" in HTS, which Tracking the vote (page 31) second audio program (SAP) serves 1.9 million compensation for network unbillable decoders. option to offer second - subscribers. GWSC will affiliates being among the language translations and get a "less substantial" factors. Despite impending descriptive narration for minority interest in ARC. 71 / HILL SHAKEUP reregulaton, cable is still the sight- impaired, which serves 20 million considered a safer Among the casualties of noncommercial subscribers. investment. last Tuesday's elections broadcasters are finding new impacting applications and educating 62 / GOLDEN OLDIES communications the public on SAP. 67 / STOCK SHOPPING Organizers of the Golden American Network, a new Capital Cities /ABC and The Washington Post Co. are cable service aimed at the Founded in 1931 as Broadcasting. the 50 -plus market, said they are among those publicly held News Magazine of the Fifth Estate. companies buying their own Broadcasting -Telecasting" introduced planning a launch next in 1946. Television* acquired in 1961. September. Like any other stock, which, while not INDEX Cahlecasting* introduced in 1972. showing up in the tallies of Broadcasting/Cable introduced in 1989. fledgling network, they *Reg U.S. Patent Office. Copyright have run into the tight station trading nor 1990 by Broadcasting Publications Inc. Advertisers Index 94 channel capacity considered a part of mergers Incorporating environment and MSO and acquisitions, often has Business 63 uncertainty over the a similar rationale. Cable 57 The Fifth Estate direction of financial and Cablecastings 60 TELE\ NI( A. Changing Hands 64 legislative issues. But 70 STABILITY OR / Classified Advertising 82 Broadcasting Golden creators remain TROUBLE? optimistic that they can Closed Circuit 6 Gil Cable reach some 10 million The satellite television Datebook 12 Broadcasting (ISSN 0007 -2028) is pub- encryption picture will likely Editorials 98 lished 52 Mondays a year by Broadcast- subscribers at startup. ing Publications Inc.. 1705 DeSales Fates & turn even muddier with Fortunes 91 Street. N.W.. Washington. D.C. the introduction by year's end Fifth Estater 95 20036. Second -class postage paid at 65 / CAUTIOUS Washington. D.C.. and additional of- For the Record 77 VENTURING of a new decoder that a fices. Single issue 52 except special is- Canadian company claims In Brief 96 sues 53.50 (50th Anniversary issue Masthead 18 5101. Subscriptions. U.S. and posses- Venture capital firms for can emulate VideoCipher sions: one year 570. two years 5135. the most part have joined the II or any other new or future Monday Memo 24 three years 5190. Canadian and other banks and subordinated encryption system. Open Mike 22 international subscribers add 520 per year. U.S. and possessions 5350 yearly lenders sitting on the DecTec International claims Programing 51 for special delivery. 5100 for first -class. sidelines in today's weak its Secure Universal Norm Radio 37 Subscriber's occupation required. An- nually: Broadcasting Cable Yearbook merger marketplace. Venture will both solve satellite Satellite 70 5115. Across the Dial 59.95. Microfilm capitalists interviewed by piracy and create a new Stock Index 68 of Broadcasting is available from Uni- versity Microfilms. 300 North Zeeb BROADCASTING are shying multiple system interface Syndication Marketplace 55 Road. Ann Arbor. Mich. 48106 (35mm. away from broadcast TV standard. But some Technology 75 full year S55). Postmaster. please send address corrections to Br( adcastiag. properties; declining industry officials fear the Top of the Week 27 1705 Males St.. N.W.. Washington. audience share and lower market may flood with Washington 71 D.C. 20036.

Broadcasting Nov 12 1990 Ms Week S CLI FF1) ClltCtIT

something it didn't have W(1.shington when cable bills started mov- All-digital PANEL POWWOW ing last year. Lack of consensus among NCTA members decision Aides of five FCC commissioners are planning to sit early on and independent lob- Philips- Thomson -NBC con- down following Veteran's Day holiday to settle on bying by various factions and sortium may elect this week structure for Dec. 14 en banc hearing on financial inter- companies as legislation to scrap hybrid HDTV broad- est and syndication rules. Starting point for dicussions gained momentum last sum- casting system for all- digital will be proposed day -long program drawn up by chair- mer contributed to NCTA's one, according to informed man's office. It comprises five panels: international being less effective than they sources. If it does as expect- experts, government representatives (from Commerce, might have been. ed, it will become one of only Justice department and Federal Trade Commission), Forging strategy for Capi- two entities (General Instru- chief executives of networks and producers, executives tol Hill and FCC is expected with ment is other) proposing all - involved in program dealmaking and economists to be primary object of digital systems in five -way conflicting views on impact of changes. Affected parties NCTA's board meeting HDTV standards contest be- have until Nov. 15 to nominate panelists. Meeting will Wednesday (Nov. 14) in La ing conducted by FCC's in- not be without some grumbling and disagreement. Some Quinta, Calif., although fi- dustry advisory group. Also offices are upset by fact that networks seemed to have nalization of plan may not expected this week or next: details of chairman's plan before they did. There is also come for several weeks. Also advisory group's final word feeling that panel would add little to what commission- on board agenda: discussion on testing schedule, which ers have already read in comments. of industry-wide image cam- could be significant factor in paign and adoption of budget which system prevails. Since own 35% cut two weeks ago somewhere between that $10 for next year. all systems are still undergo- (BROADCASTING, Nov. 5). million and approximately ing changes, those with later Wire Service Guild recom- $50 million lnfotech paid for testing dates will have more mended rejecting proposals UPI in 1988, with $38 mil - time for development. "Ev- because of UPI's refusal to lion-$40 million price most New York eryone wants to be last," said negotiate any terms, said frequently mentioned. If UPI advisory group source. Guild spokesman. Members assets are sold individually Sports talk are hopeful that new buyer total may drop 10-20%. Group of regional sports net- Ballot box will take over UPI in next 90 work executives, including When ballots are counted - days, when salaries are sup- Regrouping Prime Ticket's John Severino they are due this Friday posed to return to normal. and Prime Network's Ed Fra- (Nov. 16) -Wire Service UPI price tag has not been Powers that be at National zier and Dick Barron, hope to Guild Employes are expected disclosed, but new buyer Cable Television Association meet with NBA commission- to have voted to accept a 90- would have to initially absorb want organization to go into er David Stern this week over day, 35% pay cut. UPI man- at least $10 million in debt, 1991 with well -defined strat- furor caused by NBA fee in- agement had agreed to its and sale price is said to be egy on legislation front- crease for games regionals carry in outer markets. Net- works are upset over amount -411 FIRE! of hike, which goes from Blaze at MCA's Universal 30% to 75% over four years Studios Hollywood Nov. (see page 60). 6 destroyed some $20 million worth of exterior sets, Medical move including Town Square and New York Street What are Hearst/ABC -Via- backlots. Neither sound - com Entertainment Services stages -where most of plans for The Learning Chan- MCA's TV production is nel? H.A.V.E.S., which bid were located -nor offices $50 milion on 51% Infotech- She involved. Murder, nology -owned property, Wrote and Quantum plans to move Lifetime Medi- Leap have made limited cal Television, now seen only use of exterior sets in past. Figures silhouetted on Sundays in Lifetime Tele- against blaze were on- vision's 50 million homes, lookers atop facades in onto TLC. Name of channel studio's southeast corner. will be retained and Lifetime

6 Closed Circuit Meadoasliy Nov 12 1990 Get Real!

`Everybody ys that the new shows we've done the best we've done yet. You know it cis like we're getting better and we're growing. It really feels good to be working this season." Roseanne on R9SEANNE

Get Roseanne.

VI.ACOM is a registered trademark of Viacom International Inc. TM e 1990 Viacom International Inc. All rights reserved. VIACOM Captain Planet and the Planeteers is a co-production of TBS Productions, Inc. and DIC Enterprises, Inc. TO THE 221 TELEVISION STATIONS WHO PROGRAM CAPTAIN PLANET AND THE PLANETEERS = YOU'VE HELPED MAKE IT THE NUMBER ONE BARTER SYNDICATED KIDS' SHOW TWO WEEKS RUNNING! Captain Planet thanks you The Planeteers thank you Turner Broadcasting thanks you DIC Enterprises thanks you And the Environment thanks you TURNER PROGRAM SERVICES 1990 TOG Productions, Inc. and DIC Enterprises, Inc. All rights reserved. Source. Nielsen Syndicated Service, 2 Weeks Ending 10/21/90.' GAA Household Rating. ® Please recycle. Medical will be portion of College Bowl -type format. programing on TLC. Infotech and FNN's financial problems though, could still im- Britain pede sale. BSB /SKY fallout New cable -exclusive program Long haul channels in Britain are more Barring "repeal of laws of likely than ever now that UK physics," said one NBC cable operators face single source, proposed launch of formidable satellite competi- SkyPix midpower DBS ser- tor in form of newly merged vice next year will not move Sky Television and British NBC to pull out of Sky Ca- Satellite Broadcasting (see ble, even if CapCities /ABC story, page 32). Forcing issue or other major broadcast is opening of channel capaci- powers become SkyPix part- ty, as Sky and BSB drop ners or programers. NBC's combined number of services own studies say SkyPix can- from nine to five, combined not further improve its pic- CHARITY BEGINS AT HOME with growing need to distin- ture quality nor reach project- Married...With Children star Ed O'Neill and Melanie Chartoff guish cable product from that ed two -foot dishes within of Parker Lewis Can't Lose were co- chairman of this year's available to home dish own- midpower parameters. Al- Halloween For Hope charity event, which raised more than ers. Following U.S. model, though lack of law mandating $40,000 for Childhood Cancer Center of City of Hope's Na- for instance, cable industry access to cable programing tional Medical Center. Fox Broadcasting Company was title players there last week could still lead NBC to bail sponsor for event, which was held on Fox's studio lot. Shown launched six -hour -per -day out of DBS, that network dis- above are O'Neil, Chartoff and Zorro, alias Michael Peikoff, version of C -SPAN focusing misses notion that 1991 vice president, publicity, for Fox. on UK's House of Commons, launch of SkyPix would steal while other ideas floated market before Sky Cable would create common chan- launch in 1994. playoff games. ESPN kept its director of program acquisi- nel lineup in London for local Meanwhile, "many peo- inventory stable at 36 30 -sec- tions. "It's a question of cable channel, or national ple" from ABC Video Enter- ond spots per game. where we'd put it on the service with local prime time prises, "those involved with schedule. cutouts. Among hands to cable," have visited Con- watch are those of United necticut for private demon- Los Angeles Game's afoot Artists Entertainment (backed strations of SkyPix's com- by United Cable, Comcast, Cannel) Distribution (former- pressed digital satellite Keeping up US West, Insight and possi- transmissions, finding that ly TeleVentures) is planning bly one or two new partners with Jones test of first -mn interactive "obviously, there's some- in coming weeks), Disney Warner Bros. Domestic Tele- game show strip on "major thing there," said ABC cor- and Time Warner. vision is quietly on street station group" research and porate source, describing in- with proposed new one -hour development network. Ac- terest as high and opinion of strip starring comedienne cording to syndication presi- quality as "it's great." Philadelphia Jenny Jones. Jones is most dent Pat Kenney, Rick noted for her wry and decid- Rosner, formerly producer Come together Soft spot edly feminist humor, which for Hollywood Squares, is Group W Radio will move Three networks have in- she has packaged into road heading up test project. ahead next year with plans to creased inventory on their show called "For Women consolidate operations of NFL broadcasts this season Only." Warner is positioning KYW -AM -TV and WMMR(FM) from 51 to 54 30- second show to challenge Oprah Sacramento in one building, says Group Winfrey, Maury Povich and spots per game. However, More games afoot W Radio President Jim selling inventory is another other talk shows in early Thompson. Company will story. NFL ad sales continue fringe or daytime. Bonnie Local stations paying top dol- also be looking for similar to be soft, one reason being Kaplan serves as executive lar, plus barter, for syndicat- opportunities in New York that beer wars are over for producer of show, being of- ed game shows that do little (wINSIAM] and WNEW -FM) now with Anheuser -Busch fered on barter basis. Stations or nothing for their schedules and Los Angeles (KFWBIAM] winner. ABC's Monday that have picked show up so may want to consider produc- and KTWV -FM). "We are Night Football, with its far include, KRON -TV San ing their own local game looking for ways to merge prime time rates, is said to be Francisco and KXTV(TV) Sac- shows. That's what KXTV(TV) more quickly and bring us hit hardest. Some inventory ramento. Warner has also Sacramento, the CBS affiliate some economies," said tightened up when World Se- pitched KOIN -TV Portland, ex- there, is doing. Station has Thompson. Three FM sta- ries only went four games but pected to make decision in hired local disc jockey Mark tions were part of Legacy- not enough to negate longer next couple of weeks. "I like Allen of KSFM to host local Metropolitan group that NFL season, additional in- the concept and I like her," game show that will pit com- Group W purchased in De- ventory on TNT and more said Steve Curry, KOIN -TV's peting high school teams in cember 1989

10 Omd Cirait MadasliN Ma 12 1220 o

Why have Donahue's ratings been unaffected by his competition? PATEBOOK

indicates new listing or changed itere. by Women in Cable, New York chapter. Panelists ence, organized by Johannesson & Asso- include Gus Hauser, Hauser Communications; ciates. Luxembourg. Information: (352) 45 -84- Mitchell Rubenstein, Sci -Fi Channel; Ruth Gil- 73. bert, Gilbert Media; Leslye Schaefer, VH -1, THIS WEEK Nov. 13-24--Seminars on high- definition and Bruce McKinnon, Microband. Viacom television, sponsored by Museum of Broadcast- Conference Center, New York. Information: Nov. 11 International Women's Media Foun- ing, featuring speakers David Niles, -13- Laura Wendt, (212) 512-5828. Barry dation conference, "News in the Nineties." Rebo and Zbigniew Rybczynski, HDTV pro- Among speakers: Steven Ross, Time Warner; Nov. 13 -Third annual radio /television summit, ducers. Museum, New York. Information: (212) Barbara Walters, ABC -TV, and Katharine Gra- hosted by IDB Communications Group. Hotel 752 -4690. ham, Washington Post. J.W. Marriott, Washing- Parker Meridien, New York. Information: Beth Nov. 14- National Academy of Television Arts ton. Information: (202) 638-1783. Morris. (213) 280-3779. and Sciences, New York chapter, drop -in lun- Nov. 12-Fifth International Advertising Nov. 13 -Sixth annual Nancy Susan Reynolds cheon. Topic: "The Role of Television in the Awards. Royal Lancaster Hotel, London. Infor- awards dinner, honoring television programs Current World Crisis." Speaker: Georges Le- mation: (44) 71 -734 -0682. for "outstanding portrayal of sexuality, family Clere, head of TV, radio and film and publica- planning and reproductive health." Among tions, U.N. Copacabana, New York. Informa- Nov. 12- "Regulating the Cable Industry," 14- award winners: Ted Turner, Turner Broadcast- tion: (212) 768-7050. satellite-delivered course from Cable Manage- ing System. Regent Beverly Wilshire, Los An- ment Education Program, with collaboration from Nov. 14 -Women at Work Broadcast Awards geles. Women in Cable and University of Denver, luncheon, sponsored by National Commission originating from Pennsylvania State. Sites Nov. 13- 14- "America's Fitness Crusade: on Working Women. Washington. Information: scheduled to receive course are Atlanta, San Good Food, Good Health and Good Looks," (202) 737-5764. Francisco, Chicago and Boston. Information: conference for journalists sponsored by Wash- Nov. 14-American Women in Radio and Televi- Christine Kane, (312) 661 -1700. ington Journalism Center. Watergate Hotel, sion, Washington chapter, meeting. Topic: ca- Washington. Information: (202) 337-3603. Nov. 13- "Broadening the Business: Cable ble. Washington. Information: Cheryl Jones, Challenges in the '90's," program sponsored Nov. 13-14-European Satellite User's Confer- (301) 577 -1999.

MAJOR MEETINGS

Nov. 14-16- Television Bureau of Advertising Antonio Convention Center, San Antonio, Tex. land, Nashville. annual members meeting. Loews Anatole, Dal- March 6-9, 1991 -22nd annual Country Radio June 11 -13, 1991 ABC -TV annual affiliates las. - Seminar, sponsored by Country Radio Broad- meeting. Century Plaza, Los Angeles. and casters. Opryland Hotel, Nashville. Information: Nov. 17-19 -LPTV annual conference ex- June 16-19, 1991 Broadcast Promotion and -4487. - position, sponsored by Community Broadcast- (615) 327 Marketing Executives & Broadcast Designers 225- ers Association. Riviera, Las Vegas. (800) March 24-27, 1991 - National Cable Television Association annual conference. Baltimore Con- 8183. Association annual convention. New Orleans vention Center, Baltimore. Nov. 28-30- Western Cable Television Confer- Convention Center, New Orleans. June 18-21, 1991 - National Association of ence & Exposition, sponsored by California Ca- April 7 -9, 1991 -Cabletelevision Advertising Broadcasters summer board meeting. NAB Anaheim ble Television Association. Conven- Bureau 10th annual conference. Marriott Mar- headquarters, Washington. tion Center, Anaheim, Calif. quis, New York. July 24-27, 1991 -Cable Television Adminis- Jan. 3-6, 1991 Association of Independent - April 15-18, 1991 - National Association of tration and Marketing Society annual confer- Television Stations annual convention. Century Broadcasters 69th annual convention. Las Ve- ence. Opryland, Nashville. Plaza, Los Angeles. Future convention: Jan. 7- gas Convention Center, Las Vegas. Future con- 10, Aug. 25-27, Eastern 1992, Fairmont Hotel, Stanford Court and ventions: Las Vegas, April 13 -16, 1992, and Las 1991- Cable Show, spon- by Television Mark Hopkins Hotel, San Francisco. Vegas, April 19 -22, 1993. sored Southern Cable Associa- tion. Atlanta. Jan. 14-18, 1991 -28th annual NATPE Inter- April 19-24, 1991- MIP -TV, international tele- national convention. New Orleans Convention vision program marketplace. Palais des Festi- Sept. 11-14, 1991-Radio '91 convention, spon- Center, New Orleans. vals. Cannes, France. Information: (212) 750- sored by National Association of Broadcasters. San Francisco. Jan. 21 -23, 1991 -Satellite Broadcasting and 8899 - Sept. 25-28, News Communications Association trade show. Bal April 21-24, 1991-Broadcast Cable Financial 1991-Radio-Television Di- ly's, Las Vegas. Information: (800) 654 -9276. Management Association 31st annual conven- rectors Association international conference and exhibition. Denver. Jan. 24-27, 1991 -Radio Advertising Bureau tion. Century Plaza, Los Angeles. Future con- Managing Sales Conference. Opryland Hotel, ventions: April 22 -25, 1992, New York Hilton, Oct. 3-6, 1991-Society of Broadcast Engineers Nashville. New York, and April 28 -30, 1993, Buena Vista fifth annual national convention. Houston. Infor- Palace, Lake Buena Vista, Fla. mation: 1- 800 -225 -8183. Jan. 25-29, 1991 -National Religious Broad- casters annual convention. Sheraton Washing- May 15-18, 1991- American Association of Ad- Oct. 10-14, 1991 -MIPCOM, international film ton, Washington. vertising Agencies annual convention. Greenbri- and program market for TV, video, cable and er, White Sulphur Springs, W.Va. satellite. Palais des Festivals, Cannes, France. Jan. 25-31, 1991 -National Association of Information: (212) 689 Broadcasters winter board meeting. Ritz-Carl- May 15-19, 1991 -Annual public radio confer- -4220. ton, Naples, Fla. ence, sponsored by National Public Radio. Oct. 26-30, 1991-Society of Motion Picture Sheraton, New Orleans. and Television Engineers 133rd technical con- Feb. 1 -2, 1991-Society of Motion Picture and Television Engineers 25th annual television May 16-19, 1991 -American Women in Radio ference and equipment exhibit. Los Angeles. conference. Westin Detroit, Detroit. Future con- and Television 40th annual convention. Omni Future conference: Nov. 11 -14, 1992, Metro To- ference: Jan. 31 -Feb. 1, 1992, Westin St. Fran- Hotel, Atlanta. Future convention: May 27 -30, ronto Convention Center, Toronto. Francisco. 1992, Phoenix. cis, San July 2 -7, 1992-International Broadcasting Feb. 27-March 1, 1991 -Texas Cable Show, June 8-11,1991- American Advertising Feder- Convention. RAI Center, Amsterdam. Informa- sponsored by Texas Cable TV Association. San ation national advertising conference. Opry- tion: London -44 (71) 240 -1871.

12 INhiaat Iseadcatltq Nor 12 1990 Because he has no competition. Nov. 14- American Women in Radio and Tele- "Crime Reporting: Ratings vs. Racism." New terfield, (703) 549 -4200. vision. Houston chapter, luncheon. Topic: "Cri- York Hilton and Towers, New York. Information: Nov. 27 -"How Does the Press Cover Eco- sis management, avoiding the banker mental- (202) 659 -6510. nomic Abuse ?" seminar sponsored by Center ity." Holiday Inn Crowne Plaza, Houston. Nov. 18- National Association of College for Communication. Panelists include Lou Information: (713) 840 -9500. 18- Broadcasters third annual conference. Theme: Dobbs, CNN, and Robert Krulwich, correspon- Nov. 14 -"The Studios Production Role in "Voices and Visions: Collegé Broadcasters dent, CBS News. Center auditorium, 570 Lex- the 90's," meeting of Orlando chapter of inter- Forging the '90's." Keynote speaker: Quincy ington Avenue, New York. Information: (212) national Television Association. Disney /MGM Jones, producer of music, film and television 836-3050. Studios, Post Group, Orlando, Fla. Information: and head of Quincy Jones Entertainment. Nov. 27 American Women in Radio and Tele- (407) 262 -1133. Brown University, Providence. R.I. Information: vision celebrity auction, to benefit AWRT's (401) 863 -2225. Nov. 14- Sacien' of Broadcast Engineers. chap- "Soaring Spirits" program, which "provides ter 15. meeting. Topic: "Computer -aided de- Nov. 16-18- National Broadcasting Society -Al- quality programing for children in Los Angeles sign systems for facilities and schematics us- pha Epsilon Rho south regional meeting. Mem- area hospitals." Laugh Factory, Los Angeles. ing Orcad." Also: "A different approach to phis. Information: Ken Lane, (501) 972-3070. Information: (818) 888 -3378. audio processing." New York Times building, Nov. 17 -19 annual conference and ex- Nov. Academy of Television Arts New York. Information: David Bialik, (914) 634- -LPTV 28-National position, sponsored by Community Broadcasters and Sciences, New York chapter, drop -in lun- 6595, or Herb Squire, (212) 633 -7600. Association. Keynote speech: FCC Chairman Al cheon. Topic: "The Realities of International Nov. 14- 16- Television Bureau of Advertising Sikes. Riviera, Las Vegas. Information: (800) Co-Production." Speaker: Marla Ginsburg, se- annual members meeting. Loews Anatole, Dal- 225-8183. nior VP, international co- production and televi- las. sion development, Compagnie Luxembour- geoise de Telediffusion. Copacabana, New Nov. 14-16-Annual Private Cable Show. Cae- York. Information: (212) 768-7050. sars Tahoe, Lake Tahoe, Nev. Information: ALSO IN NOVEMBER (713) 342 -9826. Nov. 28-30--Western Cable Television Confer- Nov. 19-18th annual International Emmy ence & Exposition, sponsored by California Ca- Nov. 14- 16- -Cable Television Administration and Awards gala, sponsored by the international ble Television Association. Anaheim Convention Marketing Society service management master Council of the National Academy of'Television Arts Center, Anaheim, Calif. Information: (415) 428- course. Alexandria, Va. Information: (703) 549- and Sciences. New York. Infor- 4200. Sheraton Centre, 2225. mation: (212) 489 -6969. Nov. American Sportscasters Association Nov. 14-18- Communications Turkey 90. Is- 29- Nov. Academy of Television Arts & Sciences Marriott Mar- tanbul 'Hilton Convention and Exhibition Cen- 19- sixth annual Hall of Fame dinner. forum luncheon. Speakers: Russell Goldsmith, quis, New York. Information: (212) 227 -8080. ter, Istanbul, Turkey. Information: (201) 652- Republic Pictures Corp.; Leslie Moonves, 7070. Nov. "An Evening with John Callaway president. Lorimar Televison, and Frank von 29- (Chicago Tonight and Callaway Interviews)," part Nov. 15- Deadline for entries in International Zerneck, von Zerneck/Sertner Films. Beverly "WTTW /Channel 11: A Film and Video Festival for Black History Hilton Hotel, Los Angeles. Information: (818) of screening exhibition, 35th Anniversary Celebration," which runs Oct. Month, sponsored by PCTV, Peralta Colleges 953 -7575. 3 -Dec. 3, at Museum of Broadcast Communica- Television. cable network. Theme of festival: Nov. 20-Federal Communications Bar Associa- tions. Museum, Chicago. Information: (312) "Global Africa: Looking Back-Moving For- tion monthly luncheon. Speaker: Paul Taglia- 987 -1500. ward." Information: (415) 464-3253. bue, NFL commissioner. Washington Marriott, Nov. "Under 30's seminar," sponsored Nov. 15- Deadline for applications for focus Washington. Information: (202) 833 -2684. 29- by International Radio and Television Society. news workshop, to be held Dec. 13 -16, for Nov. International Radio and Television So- Conference room A, NBC, New York. Inform - radio reporters and producers working in bilin- 20- ciety newsmaker luncheon. Speaker: Tom tion: (212) 867 -6650. gual environments, sponsored by Alaska Public Johnson, president, CNN. Waldorf Astoria, Radio Workshop and Corporation for Public Nov. to Youth: New Forms of New York. Information: (212) 867 -6650. 30- "Marketing Broadcasting and hosted by Western Public Ra- Communication," seminar sponsored by Cen- dio and KQED -FM San Francisco. Information: Nov. 20 -"The New Media Marketplace," re- ter for Communication featuring executives of Karen Cox, (907) 563 -7733. ception and panel discussion sponsored by Fred /Alan Inc., entertainment-based "youth American Women in Radio and Television, New with MTV. Center Nov. 15-16-C-SPAN "Capitol Experience" advertisers" associated au- York chapter. Panelists: Russell Naiman, MTV ditorium, 570 Lexington Avenue, New York. seminar "to provide cable operators with in- Networks; Pat Mastandrea, News Corp.; Rich- Information: (212) 836 -3050. sight into the network's programing philoso- ard Lorber, Fox/Lorber Associates; Russell Ka- phy, reasons to carry C -SPAN and ways to Nov. Deadline for entries in 15th annual gan, International Program Consultants. and 30- promote it among their general audience." C- Television Bureau of Advertising/Automotive Com- moderator Elizabeth Guider, Variety. Union SPAN headquarters, Washington. Information: mercial Competition, for automotive dealers and League Club, New York. Information: (212) (202) 737 -3220. dealers associations, their ad agencies or 481 -3038. NB member TV stations. Information: Lauren Nov. 15- "Litigating Copyright, Trademark 16- Nov. 21- "Managing the Communications Schachter, (212) 486 -1111. and Unfair Competition Cases," seminar spon- 23- NB, Mix in the Orient and the Pacific," seminar sored by Practising Law Institute. Halbran designed to assist advertising professionals House, New York. Information: (212) 765 -5700. working in the Pacific Rim, sponsored by Asso- Nov. 15-17 -21st annual Loyola Radio Confer- ciation of National Advertisers. Sheraton Hong ence, for college and high school broadcast- Kong, Hong Kong. Information: (212) 661- DECEMBER ers. Among 80 speakers: Bill Plante, CBS 8057. News, who will deliver keynote address. Holi- Dec. National Academy of Television Arts and Nov. 26 -Arts & Entertainment Network regional 1- day Inn Mark Plaza, Chicago. Information: Roy Sciences Miami chapter Emmy Awards presenta- level local ad sales presentation and work- Pura, (312) 915 -6558. tion. Diplomat Hotel, Miami. Information: Christi shop. Ritz-Carlton, Marina Del Rey, Calif. Infor- Shea, (305) 325 -2465. Nov. 16- University Network ICI-Net) annual af- mation: (212) 210 -0532. filiates conference, preceding National Associ- Dec. 1-National Broadcasting Society -Alpha Ep- Nov. 27- "Current Legal Issues in Broad- ation of College Broadcasters annual confer- silon Rho New England regional meeting. Fra- casting and Sports," sports division seminar of ence. Brown University, Providence, R.I. mingham, Mass. Information: Donna Walcovy, International Radio and Television Society. Panel- Information: (401) 863 -2225. (508) 626 -4698. ists: Philip Hochberg of Baraff, Koerner, Nov. 16-"An Evening with Ben Hollis and Olender & Hochberg; Gary Bettman, NBA; Ed- Dec. 1- Michigan AP Broadcasters Association Wild Chicago," part of screening exhibition, win Durso, ESPN; John Ertmann, NBC Sports. regional meeting for southern Michigan. Ann "WTTW/Channel 11: A 35th Anniversary Cele- and Stephanie Vardavas, ProServ. Time Arbor, Mich. Information: Geoff Haynes, (313) bration," which runs Oct. 3-Dec. 3, at Museum Warner Auditorium, New York. Information: 259 -0650. of Broadcast Communications. Museum, Chica- (212) 867 -6650. Dec. 2- Poynter Institute for Media Studies go. Information: (312) 987-1500. 7- Nov. 27-Pay per view conference, sponsored seminar, "Broadcast: Video Graphic Design." Nov. 16- Radio- Television News Directors Asso- by Cable Television Administration and Marketing Poynter Institute, St. Petersburg, Fla. Informa- ciation "super regional" conference. Panel: Society. Anaheim, Calif. Information: Bob Wes- tion: (813) 821 -9494.

14 oalakook Broadcasting Nov 12 19lß Phil Donahue's ratings Sour, N 12U51' Nov.. Feb.. :Iv 197 I-1990; years, his ratings still have been steadily 7% climbed to new heights.

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MULTIMEDIA ENTERTAINMENT 1990 MuM1.med a Entenunmen Inc A110015 Reserved DONAHUE Dec. 3-4- "Litigating Copyright, Trademark casting and hosted by Western Public Radio and Unfair Competition," seminar co -spon- and KQED -FM San Francisco. San Francisco. sored by Practising Law Institute and California ERRATA Information: Karen Cox, (907) 563 -7733. Continuing Education of the Bar. Beverly Hilton, Installation, BROADCASTING reported that re- Dec. 17-20-"Fiber Optic Splicing, Los Angeles. Information: (212) 765 -5700. Maintenance and Restoration for Cable TV Ap- cent PBS best -case cost implemen- Dec. 3-4--Financial Times 11th conference on plications," training class offered by Siecor World Telecommunications. London. Informa- tation was based on FCC selection Corp. Siecor, Hickory, N.C. Information: (704) tion: 071-925 -2323. of all -digital transmission system 327 -5000. Dec. 3- 9- Africa Telecom '90, sponsored by (Oct. 29 and Nov. 5). According Dec. 18- "On Location at Channel 13 Posts and Telecommunications Corp. of Zimbabwe to PBS's Mark Richer, hybrid an- [WNET]," tour sponsored by Center for Commu- and International Telecommunication Union. alog- digital systems (as proposed nication. Information: (212) 836 -3050. Theme: "Mobilizing Resources for Develop- by Zenith and Massachussets In- Dec. 19- Society of Broadcast Engineers, chap- ment." Harare International Conference Center stitute of Technology) would also ter 15, meeting. Topic: "Introduction to digital and Sheraton Hotel, Zimbabwe. Information: audio broadcasting." Speaker: Stan Salek, Na- 41- 22- 730 -5244. transmit low -power signals and fit tional Association of Broadcasters. Also: "RDS Dec. 4- "An Evening with Bill McCarter (presi- within best -case estimates. Simi- for EBS systems." Speaker: Jerry Liebow, dent, WTTW)," part of screening exhibition, lar CBS study released at same Sage Broadcasting. New York Times building, New York. Information: David Bialik, (914) "WTTW /Channel 11: A 35th Anniversary Cele- time does assume selection of all - 634- 6595. Herb Squire, (212) 633-7600. bration," which runs Oct. 3 -Dec. 3, at Museum digital system. of Broadcast Communications. Museum, Chica- Dec. 31- Deadline for nominations for Break- go. Information: (312) 987-1500. through Awards, sponsored by Women, Men Dec. 4-5- -"The Economic Outlook for 1991," and Media, a national research institution of nar sponsored by Center for Communication. conference for journalists sponsored by Wash- University of Southern California, School of Among speakers: Reese Schonfeld, president, ington Journalism Center. Watergate Hotel, Journalism, honoring "media industry's most Current Trends Productions; former president, Washington. Information: (202) 337 -3603. significant breakthroughs in the portrayal and CNN, and past president, Optic Fiber in Ameri- employment of women." Information: (213) Dec. 4.6 -Cable Television Administration and ca. Center auditorium, New York. Information: 743 -8180. Marketing Society service management master (212) 836 -3050. course. Los Angeles. Information: (703) 549- Dec. 31- Deadline for applications for National Dec. 12-Academy of Television Arts and Sci- 4200. Association of Hispanic Journalists annual schol- ences forum luncheon. Speakers: J. Nicholas arship awards. Information: Patricia Rodriguez, Dec. 4-7 -Cable Television Administration and Counter III, Alliance of Motion Picture and Tele- (202) 783 -6228. Marketing Society sales management master vision Producers, and Alfred DiTolla, Interna- course. Orlando, Fla. Information: (703) 549- tional Alliance of Theatrical Stage Employes. 4200. Topic: "New Technologies and Industry Changes." Beverly Hilton, Los Angeles. Infor- JANUARY 1991 Dec. 4- Arbitron radio advisory council 7- mation: (818) 953 -7575. meeting. Laguna Niguel, Calif. Jan. 3-6- Association of Independent Television Dec. 12- American Women in Radio and Televi- Dec. National Academy of Television Arts and Stations annual convention. Century Plaza, Los 5- sion. Washington chapter. Christmas party. drop-in luncheon. Angeles. Sciences, New York chapter, Washington. Information: MacKenzie Kearney, Topic: "To See Ourselves As Others See Us- (202) 820 -2048. Jan. 6- 8 --Cable Television Administration and ...Cable for the Viewer, Operator and Advertis- Marketing Society research conference. Scotts- Bill president and chief Dec. "Broadcast Ratings: What Are er." Speaker: Scott, 13- dale, Ariz. Information: (703) 549 -4200. executive officer, The Travel Channel. Copa- They and Where Are They Going ?" seminar cabana, New York. Information: (212) 768- sponsored by Federal Communications Bar Asso- Jan. 7- Deadline for entries in Commendation 7050. ciation and Continuing Legal Education Commit- Awards, sponsored by American Women in Ra- tee. Washington Marriott, Washington. Informa- dio and Television. Information: (202) 429 -5102, Dec. Federal Communications Bar Associa- 5- tion: (202) 833 -2684. AWRT, suite 700, 1101 Connecticut Avenue, tion annual chairman's dinner, featuring FCC N.W., Washington, D.C. 20036. Chairman Al Sikes. Capital Hilton, Washington. Dec. 13- international Radio and Television Information: (202) 833 -2684. Society Christmas benefit. Waldorf- Astoria, Jan. 8- Deadline for entries in "RadioBest" New York. Information: (212) 867 -6650. Awards for creative radio advertising, spon- Dec. 5- Poynter Institute for Media Studies 8- sored by Twin Cities Radio Broadcasters Associa- seminar, "Broadcast: News Graphics for Pro- Dec. 13-"Is There a Future for Public Televi- tion. Information: (612) 544-8575. ducers." Poynter Institute, St. Petersburg, Fla. sion? What Should It Be ?" seminar sponsored Information: (813) 821 -9494. by Centerfor Communication. Speakers: William Jan. 1O-International Radio and Television So- Baker, WNET Newark, N.J.; Jennifer Lawson, cien newsmaker luncheon. Panel: Seth Abra- Dec. "Telecommunications Policy and 6.7- PBS; Lawrence Daressa, Independent Televi- ham, Time Warner Sports; Steve Bornstein, Regulation: The Year Ahead," seminar co- sion Service; Nickolas Davatzes, A&E. Mack - ESPN; Dick Ebersol, NBC Sports; Robert Gu- sponsored by Practising Law Institute and Fed- lowe Conference Center, New York. Informa- towski, MSG Corp.; Neal Pilson, CBS Sports, eral Communications Bar Association. Among tion: (212) 836 -3050. and Dennis Swanson, ABC Sports. Waldorf- speakers: FCC Al FCC Com- Chairman Sikes; Astoria, New York. Information: (212) 867- missioner Ervin Duggan; FCC Common Carrier Dec. Deadline for entries in Academy of 14- 6650. Bureau Chief Richard Firestone; FCC General Television Arts and Sciences 12th annual college Counsel Robert Pettit; House Telecommunica- television awards. Information: (818) 953-7575. Jan. 11 -Non- televised portion of 12th annual tions Subcommittee Chairman Edward Markey ACE Awards, sponsored by National Academy Dec. 13- "Is There a Future for Public Televi- (D- Mass.), and subcommittee member Mike of Cable Programing. Beverly Wilshire Hotel, sion? What Should It Be ?" seminar sponsored Oxley (R- Ohio). Capitol Hilton, Washington. In- Los Angeles. Information: (202) 775 -3611. by Center for Communication. Center auditori- formation: (212) 765 -5700. um, 570 Lexington Avenue, New York. Infor- Jan. 13-12th annual ACE Awards ceremony, Dec. 7- Deadline for entries in Edward R. Mur- mation: (212) 836-3050. televised, sponsored by National Academy of row Award, which honors an individual whose Cable Programing. Wiltern Theater, Los Ange- Dec. 13 -14-C -SPAN "Capitol Experience" the growth, quality and im- les. Information: (202) 775-3611. work has fostered seminar "to provide cable operators with in- age of public radio, sponsored by Corporation sight into the network's programing philoso- Jan. 14-Academy of Television Arts and Sciences for Public Broadcasting. Information: (202) 879- phy, reasons to carry C -SPAN and ways to forum luncheon. Speaker: Michael Fuchs, 9772. promote it among their general audience." C- chairman, Home Box Office. Topic: "Reality, Dec. 8 -Texas Associated Press Broadcasters re- SPAN headquarters, Washington. Information: Relevance and Quality: TV in the 90's." Beverly gional seminar. Corpus Christi Marriott, Cor- (202) 737 -3220. Hilton, Los Angeles. Information: (818) 953- pus Christi, Tex. Information: Diana Jensen, 7575. Dec. 13-16 -Focus news workshop for radio (214) 991 -2100. reporters and producers working in bilingual Jan. 14-18-28th annual NATPE International Dec. 11 -"New Technologies: Fiber Optics environments, sponsored by Alaska Public Ra- convention. New Orleans Convention Center, and the Opening of Communications," semi- dio Network and Corporation for Public Broad- New Orleans.

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Jan. 15-Nebraska Broadcasters Association win- Feb. 8- international Radio and Television So- Founder and Editor ter meeting and Hall of Fame banquet. Corn - ciety newsmaker luncheon featuring Peter Sol Tslshof (1904-1982) husker Hotel, Lincoln, Neb. Information: (402) Chemin, president, Fox Entertainment Group; 170.5 DeSales Street. N.W., Washington, D.C. 20036 Robert Iger, president, ABC Entertainment; Phone: 202- 659-2340 333 -3034. Editorial lax: 202 -429-0651 o Administrative fax: Warren Littlefield, president, NBC Entertain- 202 -331 -1732 o Advertising Deadline for entries in International !a x: 202-293 -3278 Jan. 15- ment, and Jeff Sagansky, president, CBS En- Monitor Awards, sponsored by International Te- tertainment. Waldorf- Astoria, New York. Infor- Lawrence B. Taishoff, publisher honoring "creative leproduction Society, mation: (212) 867 -6650. achievements of the exceptionally talented te- Editorial leproduction professionals." Information: (212) Feb. 10-Presentation of 15th annual Televi- Donald V. West, managing editor. Bureau automotive commer- Mark K. Miller, Harry A. Jessell, 629 -3266. sion of Advertising assistant managing editors. cial competition. Atlanta Convention Center, Kira Greene, senior news 16 Graphics '91, 13th an- editor Jan. -18-- Computer Atlanta. Information: (212) 486 -1111. Matt Stump, Kim McAvoy, John S. Eggsrton, nual conference. Hyatt Regency, Monterey, associate editors. Feb. 10.15- National Association of Broadcast- Susan J. Dillon, A. Adam Glenn (international), Calif. Information: (212) 233 -1080. assistant editors ers 26th annual management development Randall M. Sukow (technology), 17 Pacific Telecommunications Council Peter D. Lambert, Jan. -18- seminars for broadcast engineers. University Patrick J. Sheridan, Janet Sullivan, staff writers of "Telecom Skills" workshops. Shera- Marsha L. Bell, editorial assistant series of Notre Dame, South Bend, Ind. Information: Waikiki, Honolulu. Information: (808) 941- David R. Borucki, art director. ton- (202) 429-5350. 3789. Todd F. Bowle, editorial production supervisor. Feb. 13- 15-Cable Television Public Affairs As- Denise P. Smith, production 21- 23-Satellite Broadcasting and Commu- Peggy Robertson. Jan. sociation forum '91. Keynote speech: Ted design consultant. Association trade show. Bally's, Las nications Turner, Turner Broadcasting System. Ritz -Carl- Broadcasting E Cable Information: (800) 654 -9276. Vegas. ton Buckhead, Atlanta. Information: (703) 276- Yearbook Jan. 24-Federal Communications Bar Associa- 0881. David Seyler, manager. Joseph A. Esser, tion monthly luncheon. Speaker: Laurence Sil- associate editor. Feb. 19-20--North Carolina CATV Association Francesca Tedesco, Any Thewes, Angela Callahan, judge, Court of Appeals for Dis- ': r: !orrai assistants berman, U.S. winter meeting. Sheraton Imperial Hotel, Re- of Columbia. Washington Marriott, trict search Triangle Park, N.C. Information: Kelly Advertising Washington. Information: (202) 833 -2684. Edwards. (919) 821 -4711. Washington Jan. 24 -25 -North American National Broadcast- 202. 6592340 Feb. 21- Federal Communications Bar Associa- Kenneth W. Talshotl, vice president, sales and marketing Association annual meeting. Televisa. Mexi- Robert (Skip) Tash, Midwest and Southern regional ers tion monthly luncheon. Speaker: Peter Jen- sates co City. Information: (613) 738-6553. manager. nings, ABC's World News Tonight. Washington Doris Kelly, sales service manager. Jan. 24-27-Radio Advertising Bureau Manag- Marriott, Washington. Information: (202) 833- Mitzi Miller, classified advertising manager ing Sales Conference. Opryland Hotel, Nash- 2684. New York 212-599 -2830 ville. Feb. Broadcast Pioneers Golden Mike Joseph E. Ondrick. East Coast regional sales manager 21- Randi B. Teitelbaum, sales manager. Jan. 25-29--National Religious Broadcasters an- Award dinner. Plaza Hotel, New York. Informa- Yadira Crawford, advertising assistant. nual convention. Sheraton Washington, Wash- tion: (212) 586 -2000. Lewis Edge & Associates (East Coast equipment and engineering). 609 ington. -683 -7900. fax 609- 497-0412 Feb. 21 -23- Louisiana Association of Broadcast- Dave Berlyn & Associates: 914 -631 -6468 Jan. 25-31- National Association of Broadcasters Mattilyn Calloway, receptionist. ers annual convention. Embassy Suites Hotel, meeting. Ritz -Carlton, Naples, Hollywood winter board Baton Rouge, La. Information: (504) 383 -7486. Ra. 213 -463-3148 John R. Russel, West Coast regional sales manager Feb. 26- 28-The 13th international "Sport Jan. "Building Even Better Retail Partner- Sandra Klausner, editorial-advertising assistant. 29- Summit" conference and exhibition, spon- Schiff & Associates (Western equipment retail marketing workshop sponsored and engineering). 213 -393 fax ships," sored by American Specialty Underwriters and -9285: 213- 393 -2381. by Television Bureau of Advertising and Retail held in cooperation with Los Angeles Sports Circulation Marketing Board. Chicago Hilton & Towers, Chi- Council. Beverly Hilton, Los Angeles. Informa- Kwentin K. Keenan, circulation manager. Information: (212) 486 -1111. Patricia Waldron, cago. tion: (301) 986 -7800 or (212) 502 -5306. data entry manager. Aretha L. Williams, Maureen Sharp, Thomas Simms, Jan. 29-31- -Cable Television Administration and Wayne Byers, circulation assistants. Feb. 27 -March 1 -Texas Cable Show, spon- Marketing Society service management master sored by Texas Cable TV Association. San Anto- Production course. Jacksonville, Fla. Information: (703) nio Convention Center, San Antonio. Informa- Harry Stevens, production manager. 549 -4200. tion: (512) 474 -2082. Julie Gunderson, production assistant. Jan. 31- Deadline for entries in annual Administration awards sponsored by Investigative Reporters Philippe E. Boucher, controller new award for crime re- Tracy Henry, systems manager. and Editors, including Albert Anderson, office manager. porting. Information: (314) 882 -2042, Rhonda Moore, accounting assistant. MARCH 1991 David N. Whitcombe, publishing cónsultant Corporate Relations March 4-8 -Basic Videodisk Design/Produc- tion Workshop, sponsored by Nebraska Video- Patricia A. Vance, director. Catherine F. Friday, secretary to the publisher FEBRUARY 1991 disk Group, University of Nebraska -Lincoln. Infor- mation: (402) 472 -3611. Bureaus Deadline for entries in Action for Chil- New York: 630 Third Avenue, 10017 Feb. 1- March 6- 9-22nd annual Country Radio Semi- Phone: 212-599-2830 for "significant contri- Fax: 212 -599 -2837 dren's Television Awards nar, sponsored by Country Radio Broadcasters. butions toward improving service to children Geoff Foisle, chief corresponoen;. Opryland Hotel, Nashville. Information: (615) Stephen McClellan, chief correspondent (programing). and cable television and home on broadcast 327 -4487. Lucia Cobo, radio editor (East Coast). video." Information: Sue Edelman, (617) 876- Rich Brown, Joe Flint, Sharon D. Moshavl, staff writers. 6620. March 11 -13 -North Central Cable Television Hollywood: 1680 North Vine Street, 90028 Association annual convention and trade show. Phone: 213 -463 -3148 local Fax: 213-463-3159 Feb. 3-5 -Fourth annual cable program- Hyatt Regency, Minneapolis. Information: ing seminar, sponsored by National Academy of Steve Coe, Mike Freeman, staff writers. (612) 641 -0268. Reed E. Bunzel, radio editor (West Coast). Cable Programing. Hyatt Regency Hotel on 408-625-3076. Capitol Hill, Washington. Information: (202) March 13- International Radio and Television Advertising Representatives Society Gold Medal Award dinner. Waldorf-As- Pettis/3M: Chicago 708- 679.1100. fax: 708- 679-5926: 775-3629. Los Angeles toria, New York. Information: (212) 867 -6650. 213- 462.2700 fax: 213-463.0544: Cable Television Association Hawaii 808-515.2700 far 806-599 -5802; Feb. 5-6-Arizona London 071.379.9797, lax. 071-379-8049. annual meeting. Sheraton Hotel, Phoenix. In- March 13- 16- Native American Journalists As- Japan (06)925-4452: fax (06) 925 -5005 formation: (602) 257-9338. sociation seventh annual conference. Land- n mark Inn, Denver. Information: Laverne Shep- Broadcasting Publications Inc. Feb. 6-10-19th annual international Radio pard, (303) 492 -73797. and Television Society Faculty/Industry Seminar, A Times Mirror Business Publication "Breaking the Rules: Finding New Frontiers." March 14 -16th annual presentation of Corn - Lawrence B. Talahoff, president. Halloran House Hotel, New York. Information: mendation Awards, sponsored by American Kenneth W. Taishoff, vice president. Donald V. West, vice president. (212) 867 -6650. Women in Radio and Television. Waldorf- Astoria,

18 Datebook Broadcasting Nov 12 1990 New York. Information: (202) 429 -5102. New York. Information: (212) 867 -6650. 682 -2500. May 16.19 American Women in Radio and Tele- May 15- 19- Annual public radio conference, vision 40th annual convention. Omni Hotel, At- sponsored by National Public Radio. Sheraton, lanta. Information: (202) 429 -5102. MAY 1991 New Orleans. Information: (202) 822 -2090. March 21 -31st annual International Broad- May 16- 19- American Women in Radio and Tele- casting Awards, honoring radio and television May 6- 9- Nebraska Interactive Media Sympo- vision 40th annual convention. Omni, Atlanta. commercials, sponsored by Hollywood Radio sium, "A New Decade of Technology," forum Information: (202) 429-5102. and Television Society. Beverly Hilton Hotel, Los for exploring strengths of various interactive May 19-21 Music Broadcasters Associ- Angeles. Information: (818) 769 -4313. -Concert formats, sponsored by University of Nebraska - ation annual meeting, hosted by KING-FM Se- March 21- Federal Communications Bar Associ- Lincoln. Nebraska Center for Continuing Edu- attle. Seattle Sheraton, Seattle. Information: ation monthly luncheon. Speaker: Craig cation, Lincoln, Neb. Information: (402) 472- Peter Newman, (206) 448-3672. McCaw, president, McCaw Communications. 3611. May 19- National Association of Broadcasters Washington Marriott, Washington. Information: 25- May 12- 14- Pacific Telecommunications Council small group seminars on investment opportu- (202) 833 -2684. mid -year seminar, "The Telecommunications nities in Europe. London and Paris. Informa- March 24-27- National Cable Television Associ- and Travel Industry Interface and its Role in tion: Charles Sherman, (202) 429 -5361. ation annual convention. New Orleans Conven- National and Regional Development." Bali May Federal Communications Bar Associa- tion Center, New Orleans. Beach Resort, Indonesia. Information: (808) 23- 941 -3789. tion monthly luncheon. Speaker: Peggy Char - March 26- Advertising Hall of Fame induction ren, Action for Children's Television. Washing- ceremonies, sponsored by American Advertis- May 13- George Foster Peabody luncheon, ton Marriott, Washington. Information: (202) ing Federation. Waldorf- Astoria, New York. In- sponsored by Broadcast Pioneers. Plaza Hotel, 833 -2684. formation: (202) 898 -0089. New York. Information: (212) 586-2000. March 27-International Radio and Television May 13- 15-Pay Per View '91 annual conven- Society newsmaker luncheon. Waldorf- Astoria, hon. sponsored by Cable Television Administra- JUNE 1991 New York. Information: (212) 867-6650. tion and Marketing Society. Marriott World Cen- ter, Orlando, Fla. Information: Bob Westerfield, (703) 549-4200. June 3-6--Fifth international broadcast news workshop, hosted by North American National May 14-International Radio and Television So- Broadcasters Association. Harbour Castle Westin APRIL 1991 ciety Broadcaster of the Year luncheon. Recipi- hotel, Toronto. Information: (613) 738 -6553. ents: Robert MacNeil and Jim Lehrer, MacNeil - April 4-5- International Radio and Television /Lehrer NewsHour. Waldorf- Astoria, New York. June 8- 11- American Advertising Federation na- Society's eighth annual minority career work- Information: (212) 867-6650. tional advertising conference. Opryland, Nash- shop. Viacom Conference Center, New York. ville. Information: (202) 898 -0089. May 15- American Association of Advertising Information: (212) 867 -6650. 18- Agencies annual meeting. Greenbrier, White June 11-13- ABC -TV annual affiliates meeting. April 7- 9-- Cabletelevision Advertising Bureau Sulphur Springs, W. Va. Information: (212) Century Plaza, Los Angeles. 10th annual conference. Marriott Marquis, New York. Information: (212) 751 -7770. April 9-11 -Cable Television Administration and Marketing Society service management master course. Chicago. Information: (703) 549 -4200. Broadcasting ci April 10- Presentation of RadioBest Awards, The News Magazine of the Fifth Estate sponsored by Tain Cities Radio Broadcasters 1705 DeSales St., N W., Washington, D.C. Association. Minneapolis Convention Center, 20036 -4480 Minneapolis. Information: (612) 544 -8575. Please send (Check appropriate box) April 10- 13- National Broadcasting Society, Al- -: Broadcasting ("Magazine pha Epsilon Rho. 49th annual convention. Sher- aton Universal Hotel, Los Angeles. Information: 3 years $190 iJ 2 years 5135 1 year S70 D 6 mos. 635 G. Richard Gainey, (803) 777 -3324. 6 mos term must be preoaidt (International subscribers add $20 per year) April 13-15- Broadcast Education Association 36th annual convention. Las Vegas Conven- Broadcasting Yearbook 1990 tion Center, Las Vegas. Information: (202) 429- The complete guide to radio, television, cable and satellite facts and 5355. figures -$115 (if payment with order $95). Billable orders for the April 15-18 -HDTV World Conference and Ex- Yearbook must be accompanied by company purchase order. hibition, sponsored by National Association of Please give street address for UPS delivery. Off press April 1990. Broadcasters. to be held concurrently with NAB annual convention (see item below). Hilton ORDER TOLL -FREE USING VISA OR MASTERCARD 1- 800 -638 -7827 Center, Las Vegas. Information: (202) 429- 5300. Name April 15-18- National Association of Broadcast- Payment enclosed ers 69th annual convention. Las Vegas Con- Company _ Bill me vention Center, Las Vegas. Information: (202) 429 -5300. Address Home? Yes No April 18- Broadcast Pioneers breakfast, during NAB convention (see listing above). Las City State_ Zip Vegas Hilton, Las Vegas. Information: (212) 586 -2000. Type of Business Title /Position April 19-24- MiP -TV. international television - Are you in cable TV operations Yes program market. Palais des Festivals. Cannes, Signature - _ France. Information: (212) 750-8899. (required) No April 21 -24- Broadcast Financial Management Association 31st annual convention. Century For renewal or address change Plaza, Los Angeles. Information: (708) 296- place most recent label here 0200. April 23- International Radio and Television _J Society newsmaker luncheon. Waldorf- Astoria,

óaeiasllM New 12 1220 Datebook 19 44A, B, C, D, E, G,. P. S, T. 99

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ON TARGET without a single note of explanation. The and misappropriation. A decision from message we consumers receive is obvious: the trial court is antipicated in time to EDITOR:: Bravo to your double header in the only thing that cable really cares about plan for the 1991 marathon. the Oct. 22 issue. I refer to the "Monday are our monthly checks. WBZ-TV is confident that at the end of Memo" describing "Optimum Effective In the Baltimore area, we have several its and the BAA's legal marathon, the Scheduling" and the article, "Ad Agen- MSO's, including Comcast, United, and widely accepted industry practice of sta- cies Look to Radio." We are a radio -only Jones and the same problems exist in each tions acquiring exclusive rights from the ad agency. I have always felt that "fre- system. The millions spent on image ad- organizers of public sporting events will quency" (as in reach and frequency) vertising should be spent on better equip- be upheld by the courts. John Spinola, needed another element. Messrs. Marx ment, adequate personnel training, in- general manager and vice president, and Bouvard are correct in saying that the creased staffing and quality control. WBZ -TV Boston. scheduling of spots is critical. For exam- The real reason the cable industry is ple, a -spot (10 a.m. -3 p.m.) schedule afraid of the telcos is that cable operators five COUNTERPOINT will have a greater effect if run over a know that their service is poor and that two-day period rather than a five -day peri- anyone that makes a halfhearted attempt EDITOR: It was only a matter of time od, even though the reach and frequency can beat MSO's on the customer service before someone with no understanding is the same. It's the scheduling that makes and quality issue. No amount of money of the economy of scale in the broadcast the difference. spent on advertising can change that.- industry opened his mouth and stuck I believe another factor is the station's Carl F. Birkmeyer, Blue Sky Studio, both feet in it. David Levy ( "Open format. Different formats dictate differ- Baltimore. Mike," Oct. 29) has blazed the trail! I ent schedules. Our clients have agencies suggest Mr. Levy get in touch with reali- for print but use us for radio. They have ty and talk to broadcast owners around seen that radio, when used properly, MARATHON MAN the country who are just able to keep the makes the cash registers ring and that's EDITOR: I wish to clarify certain points station on the air and service their debt. why they've continued to increase their raised in Mary Hutchings Reed's Oct. Perhaps Mr. Levy is looking to pick up a radio advertising budgets each year. - 29 "Monday Memo" analyzing issues few "deals" from the many stations that Arnie Raskin, M.R. Advertising, West relating to exclusive broadcasts of public will go under if they have to pay addi- Caldwell, N.J. sporting events such as the Boston Mar- tional fees to anyone. Maybe he can athon. Ms. Reed's description of the le- employ all those who will lose their jobs gal proceedings relating to waz -TV's so that the spectrum fee can be paid FINANCIAL ADVISER contract for exclusive coverage of the (with . their former wages). Mr. Levy, EDITOR: It was with some amusement 1990 Boston Marathon is not entirely look at the taxes broadcasters pay annu- that I read about the cable industry's accurate. ally, just like any other corporation or plans to spend millions of dollars on an WBZ -TV acquired from the marathon's manufacturer. advertising campaign to improve their sponsor, The Boston Athletic Associa- Personally, I am not for the Medicare image. As a video production profes- tion, the exclusive local television cuts enacted (nor foreign aid, nor the sional and cable subscriber, I can safely broadcast rights for wire-to -wire cover- space program, nor the many other say that cable performance and service is age of the 1990 and 1991 races. As a wasteful government programs you terrible and no amount of advertising long -time champion of First Amendment failed to mention). What a wonderful will change that. rights, WBZ -TV made sure that other sta- business broadcasting would be if we Every day I am treated to Comcast's tions were afforded the opportunity to could all enjoy deficit spending and slick image commercials. If only those provide news coverage of the marathon. know that someone else would bail us same production values were used in the WCVB -TV, which had submitted the los- out. (The last time I tried that, my bank commericals made by Comcast for its ing bid for exclusive rights, sought an charged me $10 on my personal ac- customers. They aren't. The production injunction guaranteeing access to the account.) Mr. Levy, 5% is not a "modest quality of local cable commercials is ter- tual race course while the BAA and fee." Michael McGann, general man- rible. Often, the commercials are WBZ-TV sought an injunction preventing ager, WKHK(FM) Richmond, Va. clipped or they clip the program being wcva -TV's broadcast of what it had an- watched. The message is crystal clear: nounced would be continuous, live cov- Priorities Commercials for cable must be film -like erage. While the judge did not prohibit to show cable cares, commercials for wcva -TV's broadcast, he did not rule on EDITOR: The federal government is out cable's clients just don't matter. WCVB-TV's request for access. of money again, the deficit is at an all - Despite lip service MSO's have been The denial of the preliminary injunc- time high and yet we can still come up giving to better service, service problems tion sought by the BAA and WBZ-TV is with 10's of millions of dollars to beam plague the industry. System -wide ghost- on appeal to the Federal Court of Ap- Kate & Alllie reruns to Havana (TV ing is prevalent on several channels and peals. In the meantime, a trial has just Marti). Is there something wrong with complaints are summarily dismissed as been completed with respect to the this picture? -Larry Fuss, president, being in your set. Installation and repair BAA's and WBZ -TV's claims against Contemporary Communications, Fay- appointments are ignored. Rates are raised WCVB-TV for trademark infringement etteville, Ga.

22 Op= rlb keadantly ev 12 1220 Head-to- Head., No Show Measures up to Tale Spin!

The only true comparison of programs is head -to -head. And TALE SPIN is way ahead. In 4 of the 5 markets where it competes directly with Tiny Toons, there's no question who has the upper hand.

TALE SPIN TINY TOONS DISNEY SHARE ADVANTAGE

Minneapolis, 4:00 pm KMSP, 7.9/24 KITN, 1.5/5 +380% Sacramento, 4:30 pm KRBK, 4.4/11 KSCH, 3.1/7 + 57% Indianapolis, 4:30 pm WTTV, 6.2/14 WXIN, 5.3/12 + 17% Cincinnati, 4:00 pm WXIX, 6.2/16 WSTR, 2.1/6 +167%

Head-To-Head Market Average 5.5/14 3.0/8 + 75%

Source, NSI Overnights 10/90, Minneapolis, Sacramento, Indianapolis, Cincinnati, Boston.

w?.

Ó ® MOMAY MEMO

A radio simulcasting commentary from M. Anne Swanson, Koteen & Naftalin, Washington

Buried in the FCC's recently re- ties in a manner previously foreclosed leased "AM Improvement" rule - by the marginal station. making notice is a proposal to The FCC's interest in reducing AM reimpose a limit on program duplication congestion and interference is laudable; or "simulcasting" by commonly -owned however, there are many technical AM and FM stations serving the same changes the commission could imple- market. Given the economic uncertain- ment that would further its goal more ties facing broadcasting and the nation directly without interfering with a li- as a whole, the commission could not censee's control over programing. The have selected a poorer time to resurrect agency's recently- approved measures to this restriction. Its reimposition may facilitate interference reduction arrange- spell the final death knell for numerous ments and expansion to the frequencies marginal stations scattered throughout above 1605 khz will have a direct impact the country. ket forces can be expected to induce the on the problem. Tinkering with non- Until 1964, there were no limits on licensee to provide separate programing technical requirements is not necessary simulcasting. In that year, the FCC in order to reach the maximum number and, given the congestion on many AM adopted a rule prohibiting FM stations of listeners. On the other hand, in situa- channels, will not have a significant ef- licensed to communities of over 100,000 tions in which it would be economically fect in reducing interference. residents from duplicating more than undesirable to offer separate program- The marketplace has been functioning 50% of the programing carried on a co- ing, the FCC said duplication would be well without excessive FCC meddling. owned AM station in the same area. preferable to having stations curtail their If a station offers duplicatied program- The FCC had two objectives: to foster hours to comply with the nonduplication ing, it is only because audience desires FM growth through the development of limit or if finances required, to go out of or financial exigencies so dictate. As separate FM programing, thus encourag- service altogether. Either outcome long as licensees determine issues of sig- ing consumers to buy ad use FM receiv- would deny service to potential listen- nificant concern to their communities ers, and to reduce the spectrum ineffi- ers. The FCC specifically singled out and provide programing responsive to the agency claimed was ciency that marginal AM stations as a group that these issues, the FCC should be indiffer- inherent in the duplication of program- would be able to re- ent to the extent to ing by two radio stations in the same duce costs if the rule which stations offer geographic area. was abandoned. duplicated program- ` `Strong opposition Over the next 20 years, the FCC tin- Absolutely nothing. If duplication kered with the rule on several occasions, ing has changed in from broadcasters is fails to attract any tightening restriction and generally the the last five years to needed to register listeners and conse- broadening its applicability. In the mid - warrant reimposing quently any adver- 1980's, however, as part of its effort to the rule. Neverthe- their opposition to tisers, stations will deregulate broadcasting, the FCC de- less, without warn- the FCC's attempt eventually alter leted the nonduplication rule in its ening, the agency has their programing tirety. Because FM radio had emerged proposed an about - once again to place fare or go out of dominant service, the FCC as the radio face. No longer limits on business on their said the program duplication rule was no does the FCC ex- own. Stations al- longer necessary to foster its growth or press any interest in simulcasting.' ready face sufficient independene. The FCC claimed that allowing program- financal obstacles in elimination of the rule might even result ing decisions to re- today's economic in extended hours of operation because spond to market forces. Instead, the downturn. They do not need an extra some stations had curtailed their broad- FCC claims limits on duplication are kick from the FCC. cast day to avoid exceeding the duplica- needed because of the agency's newly As the FCC acknowlegded when it tion limit. professed concern over interference and deleted the duplication rule, limits on In addition, and perhaps of primary its heightened but unexplained aware- program duplication may infringe on importance, the FCC claimed that the ness of spectrum inefficiencies. The First Amendment rights. Although the marketplace and a licensee's decision to agency asks whether AM -FM duplica- issue has not been litigated, this is an respond to it were the best mechanisms tion really aids marginal broadcast oper- area in which the commission should for producing spectrum efficiency. The ations or whether it would not be prefer- exercise special sensitivity. rule imposed an unnecessary and artifi- able, through reimposed regulation, to The radio industry has an obligation cial restraint on the ability of AM -FM cause marginal stations that survive only to bring these concerns to the agency's licensees to respond to market forces. 1f by duplication to go dark. The FCC hy- attention. Strong opposition from broad- a station's potential audience is suffi- pothesizes that other entrants would then casters is needed to register their opposi- ciently large and diverse to support inde- apply for the vacated channels or exist- tion to the FCC's attempt once again to pendent programing, the FCC said, mar- ing stations would improve their facili- place limits on simulcasting. N

29 Monday Memo OreedaiNeO er 12 1!!0 Disney Ranks#1 and #2... Heads above the Rest!

Animation Strip Rankings

Week of Season- to-Date, 10/15/90 9/10 -10/19/90

HH 1(2 -11 HH 1(2-11 L Tale Spin 4.6 9t5 4.8 96 2. Chip 'n Dale 4.5 9.0 4.5 8.8

3. Tiny Toons 4.5 8.7 4.4 8.6 4. NinjaThrtles 4.2 8.7 4.2 8.7

5. Duckfales 3.8 7.1 3.7 6.7 6. Peter Pan 2.6 5.2 2.8 5.4

In the most current week and season -to -date, Disney's TALE SPIN and CHIP 'N DALE'S RESCUE Buena Vista RANGERS rank #1 and #2 in household ratings Television and #1 and #2 in Kids 2-11 among all animated strips.

SOME !at .ssydaia "C411EIPT1 ©DISNEY INTERNATIONAL

T E L E V I S I O N

N E W O R L E A N S

& A L L T H A T J A Z Z ...

28th Annual Program Conference and Exhibition Learn what the future holds for the January 14-18,1991 television industry while mingling with program & station group buyers, cable executives, financial executives, For information contact: station representatives, NATPE International syndicators, network 10100 Santa Monica Blvd. representatives and Los Angeles, CA 90067 producers, in the world's TELEPHONE: (213) 282 -8801 largest television FAX: (213) 282 -0760 marketplace, the NAIPE Annual Program Conference & Exhibition.

1 9 9 1 ...... pARTSS d PROGRAMMING

Fmegn Buyer N/XT'rJC NTERNATIpNAL

LONDON, ENGLAND SANTIAGO, CHILE PHONE: (71) 494 -3633 PHONE: (562) 251 -8665 FAX (71) 734 -4166 FAX (562) 274-1512 CONTACT: Peter Lord CONTACT: Osvaldo Barzelatto NEW O R L E A N S TOP OF THE WEEK

SLASHED NETWORK SCATTER RATES HURTING OTHER MEDIA Spot, syndication, cable, radio scramble to keep ad dollars; low rates, scatter guarantees draw advertisers to TV networks

By dramatically slashing prices in but the network reductions are also a Steve Engelson said they assume they the scatter market, the big three factor. Explained Koenigsberg: "The are being affected by network rate cut- TV networks have managed to networks are trying to take anything they ting. Said Back: "It's hurting us, we're lure money away from spot television, can at this time and deals are being made selling units, but not at the price we first -run syndication, cable, unwired dramatically below the upfront prices. expected to.... We are having to make networks and in some cases even net- We know of several clients who had decisions to chase the same dollars at work radio. lower costs." "We've been go- Dan Cosgrove, ing after budgets and Group W senior vice I know we have got- president, media ten spot, cable and sales, agreed that syndication money," "[syndication] scatter said one network ex- buys are finding their ecutive. Added an- way to scatter." Cos- other: "Any free grove added that so money has to be put far the first quarter up for grabs and in a has seen very few situtation that is very cancellations. "It's competitive you do an unusual year in things that are expe- that the fourth quarter dient because the was probably the market demands lightest in upfront that." selling," said Cos- Right now it would grove, adding that appear that the net- "we'll just have to work market is suck it up and live scrambling for inven- through a bad fourth tory no matter what quarter." the price. Said one Some syndicators media buyer: "There who sold as much as are virtually no dollars out there and major spot plans ready to go and com- possible in the upfront are not feeling the those dollars that are out there are being pletely reversed and went into net- sting. Said Karl Kuechenmeister, vice scooped up like crazy by the big three. I work." Interestingly enough, said president, advertising sales, Warner have had instances where I have had Koenigsbeg, prime time and sports are Brothers: "The networks' changing the calls at 4 p.m. from the networks offer- where the networks are the softest. Spot, guarantee rules in the upfront gave great ing 30- second spots in prime time for he added, is also being hurt by a very pause to national advertisers who per- $20,000 that night." Currently, accord- soft retail market: "Spot is waiting for haps invested more in cable, syndication ing to industry estimates, scatter prices December to happen. Normally at this and Fox than planned." are off anywhere from 20% to 40% corn- time most retailers are booked. And in Mark Hirsch, president. Premiere Ad- pared to upfront prices. And, in some my opinion, they are booked." verisers Sales, the co- venture of Para- cases, if the price is right, the network Seltel executive vice president and mount and MCA, said that the current will throw in a guarantee- something chief operating officer Ray Johns has environment "has to impact cable and seldom seen in the scatter market. also seen spot money go network. Said other syndicators." Fortunately for A random sampling of agencies and Johns: "Money that would have been in Hirsch, he's all sold out. "If we did rep firms indicates that spot sales may be spot, cable and syndication is being si- have to sell I hope we would not have to hurt most by the network discounting. phoned by the networks. Spot is not sell at their prices. Everybody who has William Koenigsberg, president of Hori- getting killed...but when the big guy inventory will be impacted." zon Media Inc., an independent media drops rates it hurts the little guy." Broadcast and cable cost- per -thou- buying service that also tracks spot bill- First run syndication has not been left sands (CPM's) have also started to come ings, said the fourth -quarter spot market unscathed by the media scramble for ad within sight of one another, especially in has "come to a halt." One reason is that dollars. All American Television Presi- sports, preventing cable networks from the political advertising season is over, dent George Back and sales executive significantly raising scatter CPM's

kaadenMy 11ar 12 1290 hp el 16a Mtaak 27 above upfront rates. "We've had to be reached at many cable networks, some ing we don't know how many plans we more competitive in the marketplace," advertising has been lost. Lifetime has were in and taken out of at all the agen- said John Silvestri, senior vice presi- had a 15% cancellation among those cies" he said. dent, advertising sales, USA Network. who have the right to exercise options. When the opportunity arises, Severine The network at first started to raise A &E has had two cancellations for said, for a cheaper buy in network tele- prices this quarter, but then was forced $50,000 and USA partially lost two con- vision, clients go there first. If a client to keep them flat due to economic condi- tracts. A &E's Schneier acknowledged had earmarked $ 1 million for network tions and the broadcast networks' price that "pricing will be more sensitive in radio and $2 million for network televi- slashing frenzy. Even softer business in the first quarter due to lower [broadcast] sion, he said, and was suddenly present- early October and late December has network prices." ed with "fantastic rates" for television, meant an even further relaxing of CPM The scatter market is not as important more often than not that client would put rates, Silvestri said. Nevertheless, for cable as it is for broadcast, according the whole $3 million in television. "So USA's revenue is up 28% over fourth to Robert Alter, president, Cabletelevision the answer is, I know I am getting hit, quarter last year, and is within 2% of the Advertising Bureau. He acknowledged, but I don't know by whom or how many network's projections. though, that anytime the networks drop times," Severine said. The Arts & Entertainment Network's their prices it affects cable. "Happiness to Severine doesn't recall a single previ- fourth quarter sales are up 45% over the us is having the three broadcast networks ous quarter with such a dearth of adver- same period last year, according to Ron sold out at high prices," he said. Cable tising dollars at one time. "I've seen bad Schneier, vice president, advertising had such a strong upfront (at $750 mil- years before," he said, "but obviously sales. He said the network has been able lion) that the scatter market "is gravy, in advertisers are taking advantage of the to add on modest increases to its upfront effect," said Winner. network television marketplace and prices. But there "have definitely been a there really isn't a hell of a lot we can do few isolated cases where advertisers said about it." they needed a change in the CPM rate," The radio networks can only continue and A &E has heeded those requests, he "There are virtually their new business development and pre- said. A &E came into the fourth quarter no dollars out sentations and "sell, sell and sell," said with 50% of its inventory sold out from Severine. "We are doing OK," he add- upfront, and November is 95% sold out, there...! have had ed, "we are in good shape, but we'd be Schneier said. calls at 4 p.m. from in a lot better shape obviously if the Lifetime Television has been able to marketplace was a little bit stronger." maintain CPM's at higher levels than the networks Unistar's Nick Verbitsky hasn't seen were sold during the upfront market, ac- offering 30- second the impact of the television rate reduc- cording to Doug McCormick, executive tion trickle down to the radio networks vice president, for which he credits Life- spots in prime time yet. "I think that they [the television time's 30% rise in prime time ratings over for $20,000 that networks] are more or less competing the same time last year. He said broadcast with cable television at this point. price decreases have had a "minimal ef- night." Whenever any major medium slashes fect" on Lifetime, which came into the rates it has a trickle down effect on fourth quarter 50% sold out. other media. We haven't seen a prob- High CPM's aren't going to win the Unwired networks have also lost dol- lem at this point, but that is not to say cable networks any kudos from advertis- lars to the broadcast networks. ITN we won't," he said. ers, though. "We did not buy cable net- President Mike Camera said that while In Verbitsky's estimation, if the tele- works that tried to keep their prices at his unwired network has not had any vision networks keep depressing their upfront levels or higher," said Tom options exercised it has "lost competi- rates for a prolonged period of time, all Winner, executive vice president, directions with the networks that we would media will be affected. "Mostly it will tor of media, Campbell -Mithun -Esty. not have lost a year ago because of pric- affect [network television] when they Dollars are shifting from cable to broad- ing." TVRC President George Nuccio find that they cannot meet budgets after casting, although not in droves, accord- agreed that "it is happening." they gave all their inventory away -so it ing to Bart McHugh, senior vice presi- TVRC recently retained Advertising will probably hurt them worse than any- dent and director, national radio and Information Services Inc. (A.I.S.) to body," Verbitsky said. television programing, DDB Needham verify its unwired television network "We don't feel that we are being left Worldwide. McHugh named two in- schedules. While not being a direct reac- out of budgets right now," said stances where his clients who had allo- tion to the current advertising environ- Westwood One's Bill Battison. "We cated money to cable switched it to ment, it may prevent more dollars de- haven't cut our rates and are doing the broadcast, to the tune of $750,000. fecting to other media. There has been amount of business we need to do." But whether or not cable can hang concern from some advertisers about the Westwood has seen some smaller, select onto its upfront dollars in the first quar- monitoring and verification of unwired accounts try to pressure the radio corn - ter of next year remains to be seen. networks. pany, he said, but overall the quarter is Cable and advertising executives both Radio network executives are divided doing "pretty well" he said. contend that that market is hard to pre- about the effect that the television rate Of more concern to Westwood right dict. Some say that as the network's reduction is having on the radio net- now, Battison said, is the uncertain re- slashed prices create more demand, works. ABC Radio Networks' Lou Se- tail market and Christmas season. those prices will rise back up, and return verine, senior vice president and director "There is a waiting to see what happens the market to its normal, though eco- of sales, says the effects are being felt at the stores, clients are buying pretty nomically depressed state. But with industry-wide. "The problem with this late, and consequently, December still first- quarter option deadlines already medium is what you don't know, mean- looks pretty soft," he said. -HAMA

28 Top of tie Week n..dcstt.e Nov ts H!o TV NETWORKS 3rd quarter TV network revenue: '90 vs. '89 REGISTER 4.7% (Add 000) 3RD QUARTER ::. REVENUE GAIN \\, ` (\`W,, M,\ Revenue from client- supplied programing The three -network revenue increase Third quarter '89 $3,498 $0 SO $0 $0 $1,106 $0 $4,604 of 4.7% reported for the third Third quarter '90 3,292 0 0 0 0 720 0 4,012 quarter contains the beginnings of % change -5.89 NA NA NA NA -34.90 NA -12.86 the soft scatter market that is now preve- from time sales lant. But the results, based on unaudited All other gross revenue Third quarter '89 855,776 90,383 50,718 229,793 37,828 266,294 175,326 1,706,118' submissions to Ernst & Whinny, most- Third quarter '90 927,296 82,811 57,001 224,864 38,185 261,267 195,926 1,787,350' ly a are look back to a kinder, gentler % change 8.36 -8.38 12.39 -2.14 0.94 -1.89 11.75 4.76 advertising market. The data, compiled under the auspices Total gross revenue from time sales of the Broadcast Cable Financial Man- Third quarter '89 859,274 90,383 50,718 229,793 37,828 267,400 175,326 1,710,722 agement Association, show that certain Third quarter '90 930,588 82,811 57,001 224,864 38,185 261,987 195,926 1,791,362 12.39 -2.14 0.94 -2.02 11.75 4.71 dayparts, such as early morning, appear % change 8.30 -8.38 to have gained strong advertising sup- Less advertising agency commissions port. The morning shows gained 12% Third quarter '89 128,891 13,557 7,609 34,467 5,674 39,801 26,299 256,298 over the prior year's third quarter, to Third quarter '90 139,588 12,422 8,551 33,730 5,727 39,143 29,389 268,550 o/a change 8.30 -8.37 12.38 -2.14 0.93 -1.65 11.75 4.78

Total net revenue from time sales Third quarter '89 730,383 76,826 43,109 195,326 32,154 227,599 149,027 1,454,424 Third quarter '90 791,000 70,389 48,450 191,134 32,458 222,844 166,537 1,522,812" % change 8.30 -8.38 12.39 -2.15 0.95 -2.09 11.75 4.70

Year to date TV network revenue: '90 vs. '89 (Add 000)

$48.5 million,St benefitting in part from : growing advertiser interest in network c \ ,f `, programs that air before 7 a.m. e \ Weaker dayparts included daytime, down 2% to $191.1 million, and late Revenue from client -supplied programing Third quarter '89 $18,763 $0 night, whose 8% decline to $70.4 mil- $0 $500 $0 $13,993 SO $33,256 Third quarter '90 19,493 lion also reflected the cancellation of the 0 0 475 181 2,983 0 23,132 change 3.89 Pat Sajak Show and inroads by the syn- NA NA -5.00 NA -78.68 NA -30.44 dicated Arsenio Hall Show. All other gross revenue from time sales Special a Third quarter '89 3,136,321 considerations explain de- 304,447 171,151 726,515 97,927 883,851 576,314 5,896,526' Third quarter '90 3,300,376 cline in other dayparts, including sports, 279,352 192,715 744,975 106,459 977,424 632,619 6,233,920' change 5.23 -8.24 where a 2% decline to $222.8 million 12.60 2.54 8.71 10.59 9.77 5.72

was helped by fewer baseball games car- Total gross revenue from time sales ried versus the prior -year period. Specif- Third quarter '89 3,155,084 304,447 171,151 727,015 97,927 897,844 576,314 5,929,782 ically, ABC had carried four prime time Third quarter '90 3,319,869 279,352 192,715 745,450 106,640 980,407 632,619 6,257,052 games in last year's third quarter, while % change 5.22 -8.24 12.60 2.54 8.90 9.20 9.77 5.52 this year those same time slots carried Less advertising agency commissions entertainment programs, thus helping to Third quarter '89 473,262 45,666 25,674 boost prime time revenue, which grew 108,986 14,689 133,545 86,449 888,271 Third quarter '90 497,916 41,904 28,909 111,747 15,996 146,640 94,893 938,065 8.3% to $791 million. change 5.22 -8.24 12.60 2.53 8.90 9.81 The strong news increase of 11.8% to 9.77 5.61 $166.5 million may reflect both underly- Total net revenue from time sales Third quarter '89 2,681,822 258,781 ing demand and some advertising bene- 145,477 618,029 83,238 764,299 489,865 5,041,511 Third quarter '90 2,821,893 fit from news specials related to the 237,448 163,806 633,703 90,644 833,767 537,726 5,318,987" % change 5.22 Middle East situation. The children's -8.24 12.60 2.54 8.90 9.09 9.77 5.50 'Does not include color insertion revenue. daypart was up 1 %, to $32.5 million. -GE "Includes no political parties /candidates revenue for 1990.

Broadcasting Nov 12 1990 Top of the Week 29 TCI'S WIN IN TAX COURT IS VICTORY FOR CABLE INDUSTRY Judge says a franchise is a franchise is a franchise; decision on similar case involving FCC licenses and network affiliation agreements due out soon

Industry tax lawyers were cheering a ing with TCI, was that cable franchise worth. After subtracting "tangible" as- decision worth perhaps hundreds of agreements qualify as franchises for the sets such as property, plant and equip- millions of dollars to the Fifth Es- purposes of Sec. 1253 of the Internal ment, the court then sought other corn- tate. Rendered by Judge William Goffe Revenue Code. That section allows such ponents of the price. He rejected of U.S. Tax Court in Washington, the franchises to be subsequently depreciat- "goodwill " -roughly defined as reputa- decision would allow the gradual deduc- ed over the shorter of the franchise tion or other advantage -giving attributes tion, or write -down, of that portion of a lengths or 25 years -10 years for acqui- identified with a specific company -as cable system acquisition allocated to the sitions prior to October 1989. one of the items paid for reasoning that system's franchise. The judge rejected the IRS argument goodwill did not apply to a monopoly, Previously the IRS had asserted the that Congress, in passing section 1253, which he said cable was. Goffe did find cable franchise did not qualify for depre- had not intended to include the cable some value in the "going concern" as- ciation rights granted other franchises. television industry. Goffe said Congress pect of the system -roughly meaning Those commenting said the sweeping was aware of the cable TV industry at the difference in value between starting nature of the decision bodes well for a the time, and could have carved out an a system and buying an existing one. parallel case asserting that FCC broad- exclusion if it wanted to. Furthermore, The residual value allocated to the fran- cast licenses and network affiliation he said there was no ambiguity in the chise was roughly 40% of the purchase agreements also qualify as franchises. A statute's definition of a franchise as an price of the three systems involved. ruling there is expected before the end of "...agreement which gives one of the Stoner said last week's decision, as- this year. parties to the agreement the right to dis- suming it stands on any appeal, would Last week's case pitted Tele- Commu- tribute, sell or provide...services not provide a material windfall for TCI nications Inc. (TCI) against the IRS, ...within a specified area." since the MSO has already been taking which had denied a deduction TCI Having decided that cable franchises depreciations using another controver- claimed on franchises that were part of fit the above description, and that they sial section of the code, which Judge several systems acquired in 1978 (see passed certain tests to qualify for depre- Goffe declined to rule on last week. BROADCASTING, Feb. 12). ciation, the judge then determined how Also limiting the initial effect of last The court's main decision, in agree- much the franchises in the case were week's decision is the limited amount of taxable income most MSO's currently have, and the fact that acquisitions struc- TROUBLED INFOTECHNOLOGY UP FOR SALE tured as "stock" deals are not as affected by the depreciation rules. FNN and its parent, Infotechnology, which disclosed financial troubles at But tax specialists such as Joe Sulli- the beginning of October, are now officially on the block. van of Latham & Watkins and J. Mi- Alan J. Hirschfield and Allan R. Tessler, brought in three weeks ago as co- chael Hines of Dow Lohnes & Albertson chief executive officers after Chief Executive Officer Earl Brian was ousted, said last week's decision provides own- said they recommend selling the companies' principle operations. which also ers with additional legal "authority" in includes UPI, 97% owned by Infotech. tax negotiations with the IRS, and re- According to FNN President Mike Wheeler, FNN and its related market duces any fear of penalties for taking data companies will be offered independently, although some prospective such deductions. And there are currently buyers have expressed interest in buying all of it. UPI, which has been laying some cases, said Stoner, on the judicial off employes and instituting salary cuts, may be sold as is or divided as well. docket which may now rely on last Infotech and FNN aim to sell off the companies by the end of the year, week's decision. possibly to beat the deadline of the 90 -day moratorium on $88 million in Hines and Sullivan said the general leasing payments that the companies obtained two weeks ago. The companies conclusions on the applicability of Sec- are also seeking a 90 -day moratorium on their interest payments, which total tion 1253 to government franchises $49.5 million for FNN and $20.7 million for Infotech. They recently reported should apply equally well to the FCC that they do not have enough operating cash flow to meet expenses and debts. license case that involves Jefferson Pi- According to a Hanifen Imhoff Inc. research bulletin, the company needs a lot-as well as to cases that could come cash infusion during the sale process as well, possibly less than the $25 up involving the cellular telephone or million to $50 million FNN said would last it a long time. other spectrum- related industries. The companies have retained Wertheim Schroder & Co. as their investment In addition to a possible government banker. Co-CEO Hirschfield is on leave as a managing director there. Pruden- appeal Sullivan also noted that the deci- tial Bache, which has been Infotech's and FNN's investment banker, is still sion, and the current budget crisis, handling the sale of The Learning Channel (51% owned by FNN). Hearst/ might prompt Congress to revisit Sec- ABC -Viacom Entertainment Services recently bid $50 million for the entire tion 1253. Edward Rustigan, partner at channel ( "Closed Circuit," Nov. 5), and is also a possible buyer for FNN. Mayer, Brown & Platt and TCI's lead Despite speculation that the TLC sale might be halted and combined with the attorney in their victory last week, said, sale of other properties, Wheeler said since that transaction was negotiated however, that Congress would be un- before the Infotech sale was announced, it will continue. -sos likely to make any provision retroacti- ve. -Gr

30 Top of the Week Broadcasting Nov 12 1990 ABC's Peter Jennings and David Brinkley NBC's Tom Brokaw and John Chancellor

ELECTION POOL ENCOUNTERS CHOPPY WATERS Debut of VRS hits snags in delivering exit numbers

Anew cost -saving election night network research pool designed to ease coverage actually resulted in headaches for busy network news ex- CBS's Dan Rather CNN's Ken Bode and Bernard Shaw ecutives last Tuesday. But even though technical glitches marred the debut per- Corvo. nity to work out the bugs before the formance of Voter Research & Surveys, There was also some concern that the presidential election." users are standing by the four -network pool had served to diminish the competi- The service proved to be a particular venture. tive spirit among networks on election boon for CNN, which previously had no The key problem for VRS appeared to night, which traditionally found net- election exit polling unit in place. VRS be delays in rounding up data on nation- works racing to be the first to report also fed information to about 60 sub- al exit polls, some of which came in as election numbers. scribing nonnetwork news operations. late as I I p.m., or two hours later than "Personally, I hate [VRS] because I Hannon, who will meet with other mem- network news executives expected. State miss the competitive element," said bers of the VRS board this week to discuss projections went more smoothly. Gralnick. "The fact that it is now a the just -completed election and outline fu- "There are a certain amount of grow- multi -agency pool allows other broad- ture strategies, said rebates might be consid- ing pains," said David Corvo, vice pres- casters to have a capability that they ered for last Tuesday's problems. ident, public affairs programming, CBS. previously did not." VRS director and long -time CBS ex- "Results came in later than expected or Not everyone missed the competitive ecutive Warren Mitofsky acknowledged later than we were used to." element. NBC's John Terenzio, execu- problems in providing national exit poll- ABC's Jeff Gralnick, executive pro- tive producer of news specials, said he ing data on Tuesday, but was quick to ducer and vice president for special liked the idea of VRS, adding, "I think add that was just one portion of informa- broadcasts, said computer problems we had gotten to the point where we tion provided by the service. He attribut- called for excessive manual work at the placed too much emphasis on getting the ed any shortcomings to the late launch of network. "The data stream to some of numbers first." VRS, which was announced in March. our graphics machines could just as well The Big Three and CNN, which have "I wish we had had more time to get have been in Latin," he said. collectively invested $12 million to car- ready," said Mitofsky. Each network had prepared for possi- ry the service through the 1992 elec- The 1990 election not only marked ble VRS shortcomings. CBS, for exam- tions, are optimistic that VRS will have the debut of VRS numbers but also that ple, had commissioned a pre- election its wrinkles ironed out in time for the of a competing polling system by The survey along with The New York Times presidential race. Roper Organization. The company's and brought in four top pollster -analysts "I know it had some rough spots, but Roper Elections Service, quietly to oversee in -house research. I was very pleased," said CNN's Tom launched in June with an initial invest- "When we realized early on that there Hannon, director, executive producer, ment of about $250,000, conducted were problems, we hit the phones," said political unit, "and we had an opportu- election night research in Massachusetts

h.dosttM Nay 12 1990 Top of the Week 31 for Boston stations WCVB -TV, WNEV -TV, al establishment -the liberal politicians other casualty of the soft scatter market WBUR(FM) and The Boston Herald. and editors and commentators and col- (see page 27). Said one media buyer: Roper- working with a staff of 15 umnists -have struck out again." "The prices they could have gotten were organizers, 80 field people and about 30 o so low that it was better for them to data input personnel -called the Massa- With affiliates planning preemptions promote." Said another media buyer: chusetts race at least two hours before of their coverage and a weak advertising "They knew there was no money except VRS, according to company vice presi- market, CBS and NBC voted not to air at giveaway prices." dent John Brennan. He said the compa- any advertising during their election ABC decided to chance low ratings and ny plans to expand to other markets and night coverage and instead promote their weak advertising. With Tuesday being roll out a national service by next year. programing. one of the network's strongest nights Providing his own brand of election By forsaking advertising, CBS and (with Roseanne and Coach), and the net- night analysis was incumbent Sen. Jesse NBC avoided having their election cover- work currently rated number one in news, Helms, R -N.C., who, during his accep- age ratings released by Nielsen as the it was not too surprising that ABC was tance speech, offered commentary on ratings service only provides information willing to risk ratings for dollars. Said one the country's media. "I'm sorry I'm about commercial programing. Said one agency executive: "If anybody had a late, but I've been home watching the industry executive: "The last thing [CBS chance to sell it they did. I don't think grieving face of Dan Rather," Helms and NBC] wanted was election coverage they saw a possibility of losing anything - told supporters. "There's no joy in to drag ratings down this week." ...being number one in news allows them Mudville tonight. The mighty ultraliber- Election coverage appears to be an- to be a little more bullish." -MA

BRITAIN'S SATELLITE TV UP IN AIR AFTER MERGER After joining of Rupert Murdoch's Sky Television and British Satellite Broadcasting, questions remain about how channels, personnel will be realigned and to what extent move will help Murdoch to service debt

n unexpectedly early end to Brit- vice, redubbed British Sky Broadcast- profitability, further compounding the ain's star wars -the multibillion - ing and to be known as Sky, just £30 approximately £500 million investment dollar battle between the rival million in operating capital as against made in BSB by its shareholders, Brit- home satellite services of Rupert Mur- BSB's £70 million in operating capital ain's Reed International, Granada Group doch's Sky Television and British Satel- and another £300 million in BSB and Pearson, and France's Chargeurs. lite Broadcasting that ended with their loans. Murdoch will also take 80% of the first Nov. 2 merger (BROADCASTING, Nov. In addition, Sky will absorb just 20% £400 million in profits, once the service 5)-has left a substantial cloud of cos- of the losses until the service reaches reaches breakeven. mic debris. BSB shareholders will take 50% in Still unclear late last week was to profits in a second phase of profitability, what extent the $200 million -plus that calculated under the deal's complex Murdoch stands to save from combining terms to be a period twice the time it operations would help his heavily lever- took to earn the first £400 million. A aged News Corp. to service short-term third phase gives 80% of the next £400 debt. million to BSB, after which profit -shar- Also unknown was precisely how the ing reverts to 50-50. two service's nine channels would be Murdoch will retain additional advan- reprogramed as five and how many of tages in the management structure of the BSB's 530 staffers or Sky's 800 will new enterprise. While BSB shareholder soon find themselves jobless. Reed International has tapped Deputy But winners and losers are quickly Chief Executive Ian Irvine to be chair- emerging from the merger, a concept man of the joint venture, and BSB Fi- floated for months, but which few ex- nancial Director Ian Clubb as a deputy pected to happen so soon after BSB's managing director, real power appears launch last spring. to be concentrated in the hands of Mur- The biggest gainer in the new venture doch appointee Sam Chisolm, recently is probably Murdoch himself. While ap- brought in from the Australian television parently driven by indirect pressure to industry by Murdoch as Sky chief exec- reduce News Corp's debt load and utive and now to serve as the new ven- risk -the biggest on both counts being ture's managing director, and with depu- Sky, with an estimated $700 million in ty managing director Gary Davey of losses -terms of the merger appear to Sky. strongly favor Murdoch's media compa- Few senior BSB executives may ny. make the cut. BSB chief Anthony Si- Rupert Murdoch Murdoch will provide the new ser- monds- Gooding has already been dis-

32 Top of tYe Week kNwsNp N.. 14 H!0 missed and others have also left. Spec- ulation has it that the majority of FCC SETS CHILDREN'S AD LIMITS expected layoffs will come from BSB, which one source said stands to lose up Weekend shows can have 101/2 minutes of to 90% of its staff. Also favoring Sky is likely to be the spots per hour, 12 minutes on weekdays eventual channel configuration and primary satellite delivery method. Al- he FCC last week limited commer- The broadcaster must maintain and though details are still being worked out, cial time on children's programing submit compliance records with renewal the new Sky five -channel package will to 101/2 minutes per hour on week- applications in order to be granted a probably include two ,movie channels, ends and 12 minutes per hour on week- renewal expectancy, and be able to dem- the general entertainment Sky One with days, and told broadcasters that their onstrate that it provided programs that the best of BSB's Galaxy service, the commitment to serving the needs of the specifically serve the educational and in- 24 -hour Sky News with some elements children will be considered at license formational needs" of children viewers, of BSB's Now information channel and renewal time and redefined "commer- Harrison said. a combination of the two service's sports cial length" programs. In 1984, the But specificity was somewhat lacking channel. commission eliminated requirements in the commission's actions. Commis- Lost in the shuffle will be BSB's mu- calling for limits of 91 minutes per hour sioner Ervin S. Duggan wondered if it is sic channel, Power Station, and much of on weekends and 12 minutes per hour "possible for us to impose specific re- the programing developed for its other weekdays. quirements on licensees in the field of channels. The commission's actions last Thurs- children's television...that are not intru- Likely to be mothballed will be BSB's day (Nov. 8) resulted from the Chil- sive, onerous and in a way that preserves several hundred million dollar high - dren's Television Act of 1990 becoming the editorial discretion." power satellite and its backup (as well as law three weeks ago (BROADCASTING, The scope of the policy is a plus for its London operational center), in favor Oct. 22). The FCC's actions did not broadcasters, said Jim Hedlund, presi- of Sky's transponders on the Luxem- come without some reservations. Chair- dent of the Association of Independent bourg satellite Astra. The new venture man Alfred Sikes: "I certainly under- Broadcasters. He said the FCC's actions could try to build a data or telecommuni- stand President Bush's concerns regard- "afford licensees flexibility in meeting cations transmission business for the ing certain free speech aspects of this these new requirements, but is unambig- birds, although such a move would face legislation.... I don't think this legisla- uous enough so that stations will not be significant regulatory hurdles. tion is in any sense a panacea." subjected to second -guessing at renewal Other losers on the technical front will The measures, said Regina Harrison, time." be the select group of BSB dish and an attorney in the FCC legal branch, Still up in the air is whether setting decoder manufacturers that are expected policy and rules division, are designed the age limit at 12 with regards to pro- to be stuck absorbing the cost of any to "prottct children from over-commer- graming is appropriate and what penal- stock beyond the 100,000 or so dishes cialization." She said the FCC commer- ty, if any, cable operators face for non- already installed. cial time limits apply to those shows compliance. The commission left those And backers of the European standard "originally produced and aired primarily issues to a Further Notice of Inquiry. MAC satellite transmission system have for an audience of children 12 years of Comments are due Jan. 10, 1991, and also suffered another, possibly fatal age and under." The commission has replies Feb. 10, 1991. blow with the new venture's abandon- decided, in this case, that children are Peggy Charren, president of Action ment of BSB's D -MAC technology in those people 12 years old and under for Children's Television, said of the favor of Sky's continued use of the (although it defines children as being 17 FCC's actions: "We've come a long broadcast PAL standard. or under when it comes to indecency way baby...[but] it's a little bit late." One uncertain result of the Sky -BSB matters). But the new guidelines deal The net effect, 'she said, is that it gives merger will be its effect on the rival new with "commercial matter" and not ad- local communities the ability to monitor media of cable, which has seen signifi- vertising. Commissioner Sherrie Mar- broadcasters compliance and judge their cant North American investment in the shall said the FCC was "defining a term commitment to children's television. last two years after a virtual abandon- that's not in the statute. It's putting a Compliance with the rules "can get to ment during most the 1980's. limit on advertisers, not on commercial be a hassle, [but so far] nothing is a The combining of the two incompati- matter." The distiction between the hassle to broadcasters" in children's ble satellite services appears initially to two, said Harrison, is that the former is television, she said. take away an important marketing ad- purchasing air time and editorial control The commission, said, Harrison, de- vantage for cable, which has pitched to sell products -such as infomercials- fines a program -length commercial "as consumers on avoiding the Sky -BSB while advertising airs in purchased time a program associated with a product in choice by subscribing to cable services within a program. which commercials for that product are that carried most or all of the nine chan- The broadcaster, in order to comply aired ...[and] are so interwoven with, nels, along with numerous others avail- with the act, Harrison said, must "as- and in essence auxiliary to, the product able on the Astra satellite. sess needs according to market factors - advertised." Commissioner James On the other hand, Sky's new domi- ...circumstances within the communi- Quello said: "I don't see it as a prob- nance of the satellite airwaves and the ty...other programing on the lem... He -Man [and the Masters] of the sudden availability of four vacated BSB station...program on other broadcasting Universe is a program, it is not a pro- channels on cable systems, may push the stations within the community" and gram length commercial." cable industry faster toward a long -held "what other programs are generally But Charren disagreed in general with goal of developing its own cable- exclu- available to children within the commu- the commission's definition and specifi- sive programs. 4M nity of license." cally with Quello's characterization of

Broadcasting Nov 12 1990 TM of NMI We 33 He -Man. He -Man, Strawberry Short- found that airing commercials for the them on the air. These include massive cake, G.I. Joe: A Real American Heroe, product during the show tends to be less local marketing (including buying com- Care Bears, Super Mario Brothers Su- effective than airing commercials for the mercial time on the station) for the prod- per Show and GoBots are a few of the 70 product during the following show. The uct, which acts like commercials for the programs whose genesis was the result product associated with the subsequent shows, and can increase the viewership. of marketing a product, she said. show would be aired during the earlier With higher ratings, the station can charge The FCC's solution of defining a show, she said. more for commercials. Many of these commercial -length program as being a Charren said the FCC "has to deal with shows are done on a barter basis, she said, program that airs commercial for that the problem" no matter how it gets de- so there is no programing cost to the product during the show does not ade- fined. She said the biggest problem is that broadcaster. Those incentives keep "le- quately address the problem, Charren product -oriented programs such as He- gitimate" children's programs off the air, said. Many programers, she added, have Man have built -in incentives that keep she said. -pa

FCC CHANGES ITS MIND ON TRANSFER REQUIREMENTS In wake of request by Gammon and others to move radio stations from smaller town to big city suburbs, commission adopts stricter standards

Ayear and a half after opening the "set a tone that [these moves] are not willy -nilly from one small community to pandora's box of allowing going to be easy." a suburban community." changes in communities of li- Another heavy "factor" in granting Gammon told BROADCASTING he cense, the FCC tried to put the lid back or denying such requests, said Kensing- would not comment on any commission on some of the unexpected troubles that ton, is the FCC's "recognition of the action until after his proposals have been resulted. Although no one at the com- public's legitimate expectation of con- decided. However, earlier he had ex- mission would say it on the record, tinued existing service." That consider- pressed doubts that the commission many felt those troubles came in the ation, he said, "should be weighed inde- "would change a rule that only is in the form of Tom Gammon and others who pendently against the service benefits interest of the American people" want to move stations from a small com- that may result from the reallotment of (BROADCASTING, May 7). munity into a larger one that just hap- the channel from one community to an- National Association of Broadcasters pened to be a suburb of a major metro- other." Executive Vice President and General politan area. At their open meeting last Kensington said the previous FCC Counsel Jeff Baumann said the NAB Thursday (Nov. 8), the commissioners ruling "had the effect of allowing li- applauded the FCC's actions, "which adopted a Report and Order that still censees and permittees to propose im- indicate a true sensitivity toward broad- allows changes of a station's community provements in their service to the public cast allocation and the role of broadcast- of license, but has clarified what factors without risking loss of their existing au- ers in serving the American public." will weigh heaviest when it decides such thorizations." The FCC, he said, "con- The FCC also said it would "entertain requests. tinues to believe" that mass migrations waivers" of the restriction preventing Those "factors" may doom proposals from small, rural areas to larger commu- the migration of sole providers of local such as Gammon's well -publicized ef- nities "will not be the case." service to another, more populous com- forts to move WHMA(FM) Anniston, Ala., Commissioner James Quello, who munity, because Kensington said, to Sandy Springs, Ga. (Atlanta); dissented in the 1989 ruling, because, he "There may be some rare instances in KRWR(FM) from Carson City, Nev., to said, it "would encourage people to try which the removal of the sole local Fair Oaks, Calif. (Sacramento), and to serve the large urban areas while ne- transmission service would advance the WKKJ(FM) from Chillicothe, Ohio, to glecting the local areas that they were public interest." Reynoldsburg, Ohio (Columbus). In licensed to serve...the applications we Commissioner Sherrie S. Marshall each instance, Gammon's move would received after [the 1989 decision] has a called the rulings "a bit inflexible in provide the first local service to those tendency to confirm my fears and suspi- terms of staff analysis." The FCC, she suburban communities. cions." said, "might actually preclude some li- If the commission allowed the move Rainer Kraus, an attorney with Ko- censees to respond to population of stations from "smaller and isolated teen & Naftalin, a Washington law firm changes." communities to a larger suburban com- among whose clients is Great American Kensington said that 70 -80 petitions munity that presently has no local trans- Broadcasting, referred to Quello's com- to change the community of license have mission service but receives numerous ments as indicative of the direction in been filed, but only a few involve moves signals from the adjacent metropolis," which the FCC is headed. from smaller communities to larger said Karl Kensington, assistant to the While few broadcasters or communi- ones. Many have been dismissed, and division chief, FCC policy and rules di- cations lawyers chose to speculate on the rest are being taken care of in se- vision, "the award of a first service exactly how the commission's Report quential order. There is no timetable for preference would appear to condone an and Order might affect future move -in the Gammon petitions, it is still under artificial and unwarranted manipulation applications, Dow, Lohnes & Albertson staff review, but another FCC source of the commission...in such circum- partner Werner Hartenberger said it ap- said "it sure looks like the policy has stances no waiver should be granted." pears the commission "has tightened been set up in a way that it will be hard One FCC insider said the commission things up so that stations can't just move to grant" Gammon's proposals. -MU

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RADIO BUSINESS FORECAST FOR 1991: BACK TO REALITY

Bv most accounts, 1990 was a year of transition. It was a year when the bull market of late- 1980's speculative buying caught up with the real -world market realities of budget woes, a projected negative downturn and new taxes. Consumers once again found oil held hostage by international politics. New definitions of government regulations on the banking industry greatly altered the dyspeptic buying pat- terns of the 1980's, while economic sluggishness driven by automotive and real estate downturns and retail softness yielded lower consumer spending than previously anticipated. Economists are having a difficult time determining whether the U.S. is headed for a recession or is already in one, while Washington budgeteers disagree over whether the nation is experiencing negative or modest positive growth. As the nation faces the possibility of war and anticipates the holiday buying season, a new year of financial opportunity-or uncertainty -is close at hand. For broadcasters, the economic picture is even more clouded. Unbridled optimism and spending of the 1980's- and the feeding frenzy that accompanied it-was fueled in large part by Lotus I- 2-3 spreadsheets and "a certain naivete of both broadcasters and bankers on one anothers' businesses," according to one broadcast broker. Whether this naivete was grounded in collective risktaking or general inexperi- ence with LBO's and HLT's and junk bonds and subordinated debt and station assets and projected cash flow multiples, the beginning of the last decade of the 20th century sent a signal to the industry that 1990 was the year of the bear. One broadcast broker who wished to remain anonymous said the industry has to move away from the influence of talking heads who still are trying to prop up their bull market theories. To a great extent, these are the people who still have an interest in the radio market- Radio shifts gears in 1990 as industry reshuffles place," he said. They are sellers who marketplace principles; braces for economic downturn don't want to believe they might lose their equity, brokers who fear they for possible recession in first quarter 1991 might lose clients if they are perceived as market realists, and analysts who L Broadcasting Nov 12 1990 M& V brought broadcasters together with in- in dire straits. Operationally, the indus- Still, Fratrik said that if current eco- vestment bankers and created the try is sound, according to veteran broad- nomic indicators continue through spreadsheet myths in the first place." cast broker Bob Mahlman Sr. "The March 1991, the U.S. could experience Lynn Christian, National Association business is, in fact, quite healthy," he a recession, at least as currently defined of Broadcasters senior vice president, said. "Some stations are doing extreme- by two consecutive quarters of negative radio, predicted that most broadcasters ly well and they represent a majority of growth. "But for radio, labeling the na- who were caught at the peak of the spec- the radio industry. People are still adver- tional economy in a recession isn't a ulative market "probably will survive, tising locally and broadcasters are run- major factor, because so much of what but they may have to sell off a property ning their radio stations just fine." affects radio is a regional and local mat- here or there. We'll lose a few people This industry optimism is largely ter," he said. along the way, but our industry has a based on regional and market -specific As a result, the general feel of many shakeout every 10 or 15 years anyway." factors, said Mark Fratrik, NAB vice industry observers is that broadcasters He said that, while much of the current president, economics. While predicting should proceed into the new year cau- debt woes are felt by medium -to-large overall economic stagnation for the rest tiously. Depending on the source, 1991 market broadcasters, those in small mar- of 1990 and through the first quarter, will bring either continued turmoil or kets also are in trouble "because of such Fratrik cautioned broadcasters not to bright-albeit limited- possibilities to adverse economic conditions as factory base their expectations -and fears -just radio. According to the bleakest scenar- lay -offs and retail store closings." on the national financial picture. io, many broadcasters will find their eq- Lest the picture of gloom and doom "Downturns are becoming much more uity eroded or altogether dried up; sell- take strong root, however, some indus- regional in nature," he said. "For in- ers will have to accept prices based on try analysts are "cautiously optimistic" stance, the West Coast isn't having the cash flow multiples of no greater than on several fronts. Despite shaky revenue same downturn as the Northeast. What eight times trailing, and those who gains in the first three quarters of 1990, this means is that 'recessions' occur bought properties based on assessed and a raft of economic uncertainties as some places, while slow growth occurs stick values may find that concept -at the industry heads into 1991. radio is not in others." least in some markets -obsolete. Banks that continue to lend are going to do so only on greater amounts of equity and at NAB'S FRATRIK: ECONOMIC DOWNTURN IS REGIONAL reduced cash flow multiples, and will require more seller paper and little or no Serne economists are predicting a noticeable downturn for the U.S. economy subordinated debt. Marginal or noncash- through the first half of 1991, while the Bush administration is calling for flow stations -many of which are those "slow but steady" growth. Mark Fratrik, vice president/economist for the with the greatest current debt troubles - National Association of Broadcasters, believes the truth falls somewhere in will continue to be a hard sell. And debt between-and is predicated largely on regional economic differences. restructuring (BROADCASTING, Oct. 15) "We're seeing recessions in some places and slow growth in others' will remain a given well into the foresee- although the slow growth is becoming more evident," Fratrik told BROAD- able future. CASTING. "We get too fixated on whether some dictum from Washington, On the brighter side, stations will con- D.C. says we're in a recession. That doesn't matter. What matters is whether tinue to be bought and sold; banks will the local unemployment rate is 5% or 8 %, whether the local car dealer is continue to lend money. Recent steps by moving inventory and whether the station is selling radio spots." the Federal Reserve to lower interest Fratrik generally is optimistic regarding radio's short and long -term eco- rates could bolster trading activity, and nomic outlook, but he concedes that the national picture is confusing. Based many economists are predicting that this on an official definition of "two consecutive quarters of negative growth," he downward trend should continue well said that a recession could set in by the end of first quarter 1991. "In the into next year. Cash flow multiples are fourth quarter we should see negative growth, which will carry over into next expected to return to what many broad- year," he said. "By then the lowering of interest rates, and hopefully some cast brokers believe are more realistic resolution of the Middle East crisis and a subsequent decrease in prices of oil, levels. While some sellers may get will help the economy rebound in the second or third quarter." burned, new operators should be able to Fratrik said he doubts the predicted downturn will be overly severe, due to operate stations with relatively healthy recently lowered interest rates and generally lean retail inventories. "In the revenue levels. Additionally, the long - old days of recessions -the 1970's and early 80's-retailers were stuck with awaited recession might prove less stub- lots of inventory they couldn't sell, so they cut back on their orders, which just born than previous downturns, and some made things worse," he said. The wild card in the recession equation is the prognosticators are expecting signs of rate of consumer spending, Fratrik said. "If unemployment stays around improvement by the start of the second 5.7 % -6 %, consumers will start to feel more confident," he predicted. "A half of 1991. resolution of the Middle East crisis also would help. But if we have 300,000 Lest the dismal elements of this finan- soldiers in the region in March 1991, that will really hamper economic cial outlook pervade the entire industry, growth. There's also a few taxes that are going to start kicking in, which Steve Turpin, AT &T financial services won't help very much. New taxes come from consumers and investors' vice president and general manager, re- pockets, and they have less money to spend or invest." minds radio broadcasters that the black So what does this mean to broadcasters? "Some advertisers will advertise cloud really hangs over only a small less and some will advertise more," Fratrik said. "Heavy ticket advertisers segment of the industry. "The people might cut back, but less expensive items might advertise more. There may be who are wringing their hands and crying a decrease in some advertisers, but revenue should increase a bit -not as much that the sky is going to fall, generally, as if the economy was chugging along." Stu are those people upon whom it's going to fall," he said. -RN

38 Rodio Broadcasting Nov 12 1990 CBS Reps Work One -on -One.

CBS has virtually one salesperson on We back it up with CBS research and the street for each station we repre- experience. sent. One -on -One. It's the best selling We are selective. This guarantees ratio in the business. productive, profitable relationships. CBS invented today's new business We work with your people, follow tactics. Our Marketing Directors work your marketing plan, sell your pack- one -on -one with clients to develop ages and deliver your rates. new business and to capitalize If you want to go one -on -one, Call on sports programming. Tony Miraglia at 212- 975 -1877. 'CAUTIOUS OPTIMISM' WATCHWORDS FOR COMING YEAR Many larger operators think radio business will do well in 1991, despite economic uncertainties at home and abroad

Radio group operators are prepar- through November 1982, radio revenue ing for an economically uncertain increased by 14.3% in 1981 and by 1991, both by scrutinizing every 10.4% in 1982," he said. In the reces- line on their budget and by promoting sion prior to that, Karmazin added, from their medium as the ideal advertising January through July of 1980, radio rev- vehicle for uncertain times. Operators enue increased I I.8 %. contacted by BROADCASTING last week Infinity Broadcasting enjoyed its best said they will continue to look for ways year ever, Karmazin said, both from a to improve their customer service ef- revenue and cash flow standpoint. "We forts, bring more dollars to the medium are very fortunate that all of our radio and shore up their most valuble assets, stations are in major markets," he said, their employes. "and that major market radio is doing Radio has traditionally outperformed extremely well." Infinity numbers show television and print in times of economic that in January- September 1990, total hardship, according to numbers supplied radio revenue in major markets in- by Mel Karmazin, president and chief creased at the following rates: New executive officer, Infinity Broadcasting, York, 7%; Los Angeles, 10%; Chicago, New York. "We think that if, in fact, 5 %; San Francisco, 8 %; Philadelphia, the economy gets worse, which we be- 9%; Detroit, 5%; Dallas, 4 %; Boston, lieve is likely to occur, radio revenues 10 %; Washington, 10 %, and Houston, will increase," said Karmazin. "The 4%. last recession we had, from July 1981 Karmazin said that unlike newspa-

Proud of our ten -year association with the Blue Chips Mel Karmazin pers, radio advertisers are a "broad - based constituency that cut across all kinds of different products." Major market economies are diversified enough and the revenue pie large enough, added Karmazin, that they are not affected as harshly as small markets, if at all. "Radio has gone up every year for the last 29 years," he said, "why shouldn't it grow next year ?" Karmazin expects the top IO markets to grow at an average rate of 7 % -8% and expects Infinity to repeat this year's double -digit revenue growth in 1991. YEARS Further complicating the revenue pro- ÑAMB jections for 1991 are the consequences of a U.S. war with Iraq, and the ensuing Radio's Blue -chip Broker instability of oil prices. Frank Osborn, president, Osborn Communications Co., THE COMPLETE MARKET STRATEGISTS New York, views the coming year with "considerable concern." One Stone Place Bronxville NY 10708 -1914) 779 -7003 "One of the key imponderables right 34856 Stage Drive Thousand Palms CA 92276 .1619) 343 -0083 now is what the Office of the Comptrol- ler of the Currency is doing and its re- 1641 East Osborn Road Phoenix AZ 85016 .1602) 241 -1618 striction of liquidity," Osborn said. "I 5609 Brooke Ridge Drive Atlanta GA 30338 .1404) 393 -3393 think the illiquidity of the banking system is far more impacted than people

40 Radio Modntlly Nov 12 1990 We've Put Together a Group of the Greatest Radio Stations in America

AI GROUP W WBZ Boston KILT AM /FM Houston " RADIO WINS /WNEW -FM New York KRSR Dallas /Ft. Worth KYW /WMMR -FM Philadelphia KQXT San Antonio Since 1920 WCXR -FM /WCPT Washington, DC KMEO AM /FM Phoenix The First Name In Radio KDKA Pittsburgh KFWB /KTWV -FM Los Angeles WLLZ Detroit KFBK /KAER-FM Sacramento WMAQ Chicago But overall, he said, he was surprised to see the strength of the markets continue. "A lot of our stations have been experiencing a pretty good October, and as we look at our group, on an apples -to- apples basis, we are looking at cash flow increases of 30 % -35% for October." That figure includes all the stations, said Osborn, not just turnarounds. Osborn Communications is approach- ing 1991 -and particularly the first quarter-as a time "to batten down the hatches." Said Osborn: "We are looking at 1991 as a year of getting through rather than as a year of saying: 'We are going to have a banner year' ". Osborn had "a lot of capital expansion" in 1990 that he does not foresee doing in 1991. The company has slowed Frank Osborn Jim Thompson down on the acquisition front in an effort know-it is squeezing every line of September seemed to be slowing to be cautious, said Osborn. "I think business and as they all are squeezed, down said Osborn, uniti the last week of caution is a big watchword," he said, they have to compact -I think the OCC the month when the company's televi- and "I think we are going to be far more is overreacting and forcing a lot of peo- sion group started to pick up speed conservative -but I fundamentally be- ple into a very difficult situation." If the again. A partial explanation was the hot- lieve that you don't cut those areas that liquidity problem is coupled with no eas- ly contested political elections that were are central to your success. We will have ing of money from the Federal Reserve drawing near, said Osborn, and he views no fundamental changes in operating Bank, Osborn expects 1991 to be "a that as a "false positive on the econo- techniques, and we are not going to very rotten year." my.' throw out the morning man because it is a tough time in the economy." "We are looking at about 4 % -6% nationwide growth next year," said Bill Figenshu, president, Viacom Radio. "Obviously the West Coast continues to be strong, and we are thrilled in places like Detroit, where the auto companies The First Radio Commercial have struck new deals with their unions." Viacom expects Detroit to be healthy, and pending the outcome of the zï. Was ' AT Broadcast On &T's Persian Gulf crisis, Houston could be interesting as well, said Figenshu. New Station WEAF New York. York has suffered from the banking shakeout, the city's budgetary problems We Were There At The ..ßeginning :. and the imminent possibility that thousands of city employes could be fired. As for 1991, Viacom is "scrutiniz- And today, AT&T Commercia4inance ing" every budget line by line, said Fi- Corporation continues to bring this otage' genshu. "We feel that we are in a posi- *sources of AT&T to the broadcast indus tion to ride this thing through -we are not contemplating throwing massive amounts of people out the door." He So if you're looking for a letìder with the s' added, however, that the group has de- experience and knowledge thalcomes from .PJ;tf veloped realistic budgets. "We are pre- ping the industry, call AT&T Commercial Finance todaÿ paring the bunker, if you will, but we We have the creativity, flexibility and resources to bring you are not jumping in yet," he said. "We will the best financingavailable. are optimistic that the business .;t; hold, but we are also realistic in thinking s that if it doesn't, what are we going to NMI on vs tomorrow. do ?" "Our stations are doing very well," said Jim Thompson, president, Group W Radio, New York. "We are doing very well-relative to where the markets are, Capital Corporation and where we forecast the stations to Media Finance Group be." Thompson attributed their position AT&T Commercial Finance (404)393 -2310 to the strength of their stations in key

42 Radio Broadcasting Nov 12 1990 Three year PRO -RATE test shows improved billing regardless of market size, ratings, rank, format, or competition.

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S SOFTWARE SYSTEMS FOR BROADCASTERS IWO OYERHILL ROAD SUITE 100. SCARSDALE. NY 10583914723.8567 FAX 914723.6651 markets such as Los Angeles and New York, as well as to the company's customer orientation. Ideally, said Thompson, you remember who and what it is that has brought the company to its current position. "The people who have gotten you there are still good people," he said, "You have to continue training people and not cut out any of the people- related en- hancement policies. You review all the costs and institute cost -containment." The uncertain marketplace and advertiser cutbacks also present operators with selling opportunities, Thompson said. The emphasis must be in delivering the right products for the client to keep them coming back. "I believe that those companies that stop everything in a competitive environment stand a bigger chance of losing market share. If we understand those opportunities, and we deliver that value -added product, it Bill Figenshu won't be as bad as it could be." He cautioned against selling the cus- worry about quarter -to-quarter profits." protect your business." That, he said, is tomer short in exchange for an increased The operator must also protect his busi- the main reason why Group W is going bottom line. "There is a danger in times ness, said Thompson. "You may delay ahead with the development of the Radio like these that we bankrupt the long some things, and that is prudent, but you Creative Fund (BROADCASTING, June run," Thompson said, "that we only can't delay everything. You still have to I1). "We think of that as a long -term investment," he said, "It is still a great business -this is not a year for the faint of heart-it is still a fun business, we are just going to have to be smarter about how we do business." Jim de Castro, chief operating officer, YOUR SUCCESS Evergreen Media, Los Angeles, is hearing industry predictions of 4 % -6% growth from his colleagues, but says Evergreen is more "bullish." "We IS OUR BUSINESS. haven't ever had growth that small on any of properties," he "and Middle market Greyhound Dial our said, communication Corporation, we while the markets may go up at that rate, companies often offer competitive as far as we are concerned we have to find that when it rates and flexible perform better." comes to borrow- lending guidelines "For next year," he said, "all of the ing money for which allow us to economic signs we have been feeling, acquisition or structure loans to have led us to cut down and be careful recapitalization, accommodate your and be lean for the first financial institu- special situation. If -particularly tions simply aren't your financial quarter." The company executives are in tune with their institution says "no" happy with Evergreen's position as it special situation. when you need to looks to next year, he said, but the But at Greyhound hear "yes,' call watchwords are "cautious optimism." Financial, you're MATT BREYNE Given the indicators, said de Castro, he assured of serious (602) 248 -2808 expects most of 1991 will be recessed or consideration from specialists depressed somewhat. who know your business and SOL 0\S CHRIS WEBSTER can approve the financing (602) 248 -6955 The stricter banking climate will work THROUGH SERVICE you need to succeed. or JEFF KILREA to the advantage of companies with Backed by the multibillion (312) 855 -1900 strong operations, said de Castro. Ever- dollar resources of Chicago Office. green is banking on its continuing strengths in markets such as Chicago, and its burgeoning station in Los Ange- Greyhound Financial Corporation les (KKBT(FM]) to make it one of the companies "that by the first quarter of next year or the early second quarter, is Greyhound Tower -1160 Phoenix, Arizona 85077 poised to be able to look toward making an acquisition." -Lt

44 Radio Broadcasting Nov 12 1990 BANKERS, BROKERS BLAME WOES ON 'GREATER FOOLS' As feeding frenzy of late 1980's subsides, current industry attitude dictates `neither a borrower nor a lender be'

No question. The radio market- ground rules and the playing field." flip it, and let someone else worry about place took a big hit in 1990. In Coupled with this, Blackburn said, it. That's not the way you run a busi- the first half of the year. and with broadcasters had borrowed on a set of ness: you run a business to pay for itself little warning, broadcasters, brokers and projections many of them couldn't meet. over a long period of time." Fortunate- bankers all received an unexpected Borrowing on these projections, much ly, Turpin said, the industry is shifting wake -up call. Deals based on double - less believing in them, indicated to back to "how it was in the early 80's." digit projected cash flow multiples and many lenders that broadcasters are fi- Signs of change began to take root revenue increases were falling apart. and nancially naive, according to Steve Tur- early in 1990 as broadcasters began to broadcasters found lenders pounding on pin, vice president and general manager, realize they couldn't meet their perfor- their doors. Whereas a broadcaster pre- AT &T Financial Services in Atlanta. mance projections and began to fall into viously could relieve a bad debt situation "They're unsophisticated and uneducat- technical default. At the same time, ac- by selling off the offending property, ed when it comes to looking at the reali- cording to Marc Hand, associate vice cash -strapped owners found the rules ties in front of them," Turpin said. The president at Questcom in Denver, the changing mid -game. Lenders were fact that broadcasters continue to ques- industry's financial sources began to scarce, marginal properties were plenty tion banks' reluctance to lend money collapse, virtually halting all station and the much -ballyhooed HLT was fast only perpetuates this naivete, he said. trading. "It created such a split in pric- becoming an endangered species. Compounding the problem, Turpin ing in terms of perception of buyers and Brokers and bankers alike blame much said, are the myriad transactions written sellers that we've seen a dramatic slow- of this current environment on the "great- that were based on short-term outlooks. down in trading activity," he said. er fool theory"-believing that no matter "So many deals were based on the pre- By most accounts, that slowdown has how deeply a person gets into trouble, mise of putting enough gas in the tank to resulted in a 65% -80% drop -off in com- someone always will be waiting in the carry it two years, build up the equity, pleted acquisitions from just a year ago. wings to replace him. Randy Jeffery, a partner with Media Venture Partners, Or- lando, Fla., said the prospective buyer in NO. 1 IN A SERIES 1985 felt he could always find another potential buyer to help him recoup his If I'm going to go with an investment banker, losses. "In the 'go -go' times we always had an upside," Jeffery said. "We simply wouldn't I be better off getting one of had a combination of overly optimistic broadcasters, poorly informed bankers the big Wall Street firms? and optimistic brokers." Bronxville, New York -based broadcast broker Bob Mahlman Sr. believes that "No ! many investors who encountered the We focus strictly on the communications "greater fool theory" actually were spec- industry, specializing in broadcast and ulators, not broadcasters. They were commodity buyers, not Fifth Estaters in print media. This intense focus makes it the true meaning," Mahlman said. "Their possible for us to give you better ideas, intention was to buy some stations, build better access to capital, and a higher them up and sell them for a huge profit - to and the banks helped them. The financial priority. And if you take the time community was inexperienced about the inquire, you will discover that the Wall broadcasting industry, and as long as pro- Street firms' communications divisions jected station performance fit their Lotus are staffed any deeper than Crisler spreadsheets, they clamored to loan not broadcasters money." Capital Company. They have no ad- The fools disappeared, however, after vantage whatsoever in the private what Richard Blackburn, president of placement market. Washington -based Blackburn & Co., // describes as a series of cataclysmic jolts R. Dean Meiszer, President and Managing Director of Crisler Capital Company, to the financial community. "We had investment bankers specializing in mergers and acquisitions by communications the savings and loan crisis, the new HLT organizations, answers many more questions like this in our brochure. definition, junk bond collapse, the col- Write or call for your copy. lapse of the stock market, and Drexel Burnham went out of business," he CRISLER CAPITAL COMPANY said. "The government began to have a 600 Vine Street, Suite 2710, Cincinnati, OH 45202 lot more voice on what banks could and rr (513) 241 -1844 could not do. and that changed the MEMBER: NASD, SIPC kooacOtli s Nov 12 1210 Radio 45 affecting how many lenders view broad- largely because banks aren't completely cast properties. settled in terms of what they feel they A cursory study conducted by Mahl- can do with their senior debt- "particu- man & Co. estimated that between $800 larly some of the larger companies that million to $1 billion in technical default have bondholders or subordinated debt- properties currently are on the market. holders that they have to satisfy." Bob Mahlman said that what will help Richard Blackburn is expecting 1991 move some of these properties is a con- to be an inert year, with less dramatic vergence of the expectations of buyers change weighing down the industry than and sellers. "If a person needs to sell, in 1990. "We've reached an equilibrium he's going to have to part with his opti- where people know what good deals mism of cash flow multiples as they look like," he said. "And these deals used to exist," Mahlman said. "He is can get done if the right ingredients are never going to find the white knight who brought to the table and if they include will go back to 1987 levels. They're more equity than they have in recent going to have to sell in today's market, years." Blackburn said that, for such at today's prices." deals, financing is available, although Questcom's Marc Hand believes that on a more limited basis. "Lenders are much Richard Blackburn lack of financing will continue to drive smarter, more selective and more prices downward in 1991. "There are conservative than they were just a few Some of this has to do with the quality more stations than there is money right years ago. Many of the banks are gone, of the stations on the market, and some now," he said. "We're seeing lots of and subordinated debt is hard to find," is due to evaporated funding. "Lenders stations for sale. But, few buyers, par- he said. are more suspect of radio than they were ticularly in larger markets, have the fi- Media Venture's Randy Jeffery just a year ago," Hand said. He said that nancial capability to close on deals." breaks his industry prognosis into a banks are experiencing a number of Hand said the market is becoming glut- near-term and long -term outlook. "Six challenges that have nothing to do with ted with marginal stations rather than months from now, non or marginalcash- broadcasting, but indicated that the strong cash flow deals, which also will flow properties will continue to decline overall problems with savings and loans lead to depressed prices. As a result, in value, but prices should bottom out and real estate portfolios are severely Hand predicts more debt restructuring, sometime in the first half of 1991," he said. "Seller paper and rework of existing commercial bank debt will be more prevalent. A lot of banks are reluctant to have a buyer come in and assume debt CLOSED OCTOBER, 1990 for reduction in principal, but it's a win - This Announcement Appears as a Matter of Record Only. win situation that closes the deal for the seller and gives the bank a second WTL INDIANA, INC. chance to collect its money." The second half of 1991 and 1992 Has Aquired should see a leveling of station values and continued assumption of bank debt, Jeffery said. "We'll see some traded WCTW AM / WMDH -FM debt assumptions to preserve bank prin- New Castle, Muncie, Anderson; Indiana cipal, and noncash flow deals will continue to be abundant -but only a few of From them will get done," he said. General consensus among brokers and bankers is that there will be a major shift MOHR -ENGLEDOW BROADCASTING, INC. back to pricing and lending based on realistic cash flow multiples. '`For cash - flow properties, depending on the class of the station and its geographical region The Undersigned Represented the Seller. and economic conditions of the market, trailing multiples may range from five to eight times," said Jeffery. "A Class A in an undesireable region may only bring five times, and those few banks that are lending will do so at four-to -five- and -a- Media Brokerage half- times trailing, which is down sub- Financial Services stantially from where they were. We also can expect more instances of a layer Thoben -VanHuss & Associates, Inc. of seller paper to replace more tradition- 107 N. Pennsylvania Street, Suite 503, Indianapolis, IN 46204 al debt, and we'll see more term deals in order to achieve maximum prices. But (317) 636 -1016 FAX (317) 637 -2209 good cash flow transactions will continue to be in great demand, and they'll

46 Radio Nndast.O Nov 12 1l90 continue to be scarce." radio again will be very healthy." Bob Mahlman is expecting multiple Overall, the national economic picture pricing to stabilize around the eight -or- will determine to what extent -and for nine -times range, with at least 20 % -30% how long -radio will remain flat. Jesup in seller paper. "That's the way deals & Lamont's Intrater is cautiously opti- were done prior to the bankers shoving it mistic, calling for growth in the radio down our throat," he said. "Buyers will industry "exceeding GNP growth by have to come in with 20 % -25% equity, somewhere from I % -3 %. " Intrater and no senior lender will go above five doesn't expect a decrease in advertising times cash flow." revenue on a national front, but predicts This new pricing structure is anything a shakeout "where the good, solid oper- but temporary, said Steve Turpin. "It's Hand Intrater ators will be in good condition." a long -term correction," he said. "The To Hand, the looming recession poses banks are not going to go that extra layer casters." the biggest economic question. "A mild on their cash flow loans, which means With speculators moving out of the recession will have less of an impact on that the amount of equity either has to be market, those who are left will be forced the industry, but a severe recession obvi- increased and you reduce your expecta- to re- examine the old ways that proper- ously will have a major effect on radio - tions on your return on investment, or ties were sold and capital was attracted, and more directly an affect on banks and the price goes down. And I really think according to Steve Turpin. "They won't lending institutions." the prices are going to come down. We be able to get the 'trendy capital' that Hand said that long -term this would will see more deals being a combination they've grown accustomed to, but they be healthy for radio "because it's taking of seller financing and equity, and as the will find sources of 'bread and butter' some of the speculative trading out of banks start to loosen up, we will see capital in small pieces," he said. Turpin the industry, and the new money coming them coming in at a comfortable level, said the industry needs to develop an into radio right now is backing people at five times trailing." The competitive "infrastructure" that will allow broad- with good operating track records. This banking environment that existed in the casters in the mid -price range to attract should prove healthy for radio, and in late '80s no longer exists, Turpin said. this capital from investment banking turn should make banks a little more "When you take away the demand, the specialists. "When this structure hits, comfortable with radio," he said. -Ms pricing changes. Right now we are in a seven -to -nine environment, and I don't see why that will change." Still, not all brokers are so sure the pricing changes are permanent. Miami - based broker Julio Rumbaut acknowledged that, because of the decrease of general market speculation, "trading in general in any business has decreased dramatically." He said that the commodity mentality isn't over by any means: "There are still people with eq- STABILITY uity who can come in when the market is low and realize a profit when the picture sta *bil *i *ty (sta bil' a te) 1. the state or quality of being stable, or brightens. What we've seen is just a fixed; steadiness 2. firmness of character, purpose, or resolution short-term aberration." 3. permanence Investment banker Jonathan Intrater, senior vice president at Jesup and La- mont, counters that this "aberration" This is how Webster defines stability. Broadcasters have a one word actually is a hard reality. "A lot of peo- definition: BLACKBURN. ple still want to believe that what was a few years ago, will come back. What we With over four decades of success, and $144,000,000 in closings to see is people who bought in at 10 times date this year alone, Blackburn & Company's rock solid reputation cash flow who want to get out at 10 times cash flow. So a lot of people feel isn't hard to define. this is a temporary situation, but it isn't. This is the way things are going to be for a number of years to come." Mahlman predicts that the number of senior lenders will decrease to "around BAcKBuRN5EbMPANY a dozen, including venture capital com- I N C O R P O R AT ED panies willing to lend in the under-$10 Media Brokers Cr Appraisers Since 1947 million financial market." He said that many of the larger banks still are willing BEST to fund properties in the $20 million - WE BROKER BROADCAS111VG'S plus arena, but he is concerned by the Washington New York Atlanta Chicago "huge lack of lenders of any sort that are willing to back the smaller broad-

Radio 47 Rndwsti e Nov 121990 REP REPORT: UNCERTAIN ECONOMY IS RADIO OPPORTUNITY

This has been an active year for the dollars. We, as an industry, need to radio rep industry. Katz Commu- spend more time talking to clients about nications completed a manage- their media plans and putting radio in the ment -led buyout of its employe stock forefront," he said. option plan and also bought Eastman Stu Olds, executive vice president, Radio. Katz Radio Group and Interep Katz Radio Group, said the first six also launched industry-wide marketing months of 1990 were flat. However, efforts to bring new money to the radio "August turned out [to be] a good table. Interep is making its second foray month-September a spectacular into the Hispanic arena, with a just -an- month," said Olds. "And all of sudden, nounced alliance with Caballero Spanish overall, for the first nine months of the Media. CBS Radio Sales has also year, you had the industry pacing 7.4% strengthened its Hispanic media pres- ahead." Should the year end at 7.4 %, he ence with the fledgling CBS Hispanic said, 1990 could be one of the best years Sports Marketing. the industry has seen in five years. "Be- The uncertain economic climate could cause up until then," said Olds, "if you prove to be an opportunity for radio. go back to 1986 and the previous five Stu Oras Said Marc Guild, president, marketing years, the industry had averaged a little services division, Interep Radio Store: over 4 % growth." everybody was happy." "The economic climate doesn't always Looking ahead to 1991, with a slug- The economic climate -of industry- have as direct an impact on radio as it gish end to the 1980's, there really wide revenue and bank pressures -have does on a lot more of the more expen- aren't any indications that in the early underscored the responsibility that a rep sive, mass appeal media," he said. part of the 1990's, the industry will has to itself and its clients, said Olds, to "Radio does have a tendency to be grow. "In our own company," said find new sources of revenue. "We be- looked at by some of the advertisers that Olds, "we are projecting that the indus- lieve we will do $30 million -$40 million are cutting back." try is going to be down in 1991. As a in new business in 1991," he said. The Overall, the reps see signs in the in- company, we are going to be flat or team that Katz has in place has the sin- dustry that 1991 could prove to be a above, based on our new business devel- gular focus of developing income. difficult year for everybody. Their strat- opment efforts." Those projections, he "Those people's goal and responsibility egy will be to sell radio's flexibility as a said, spurred Katz into the new business is to develop dollars for our represented reach and frequency medium that can be development arena. radio stations. They do not have any targeted in a distinct fashion. "We are not going to accept the year other job functions." At an agency level, groups such as being soft," said Olds. "We are going Interep's Guild said 1990 shaped up Backer Spielvogel Bates and also J. to try to go out and create a difference to be a year "much like any other Walter Thompson have developed radio - for our stations." Primarily, Katz will year," mainly, he said, because of the dedicated creative groups. The reps will do this through finding additional reve- "unpredictable" nature of the business. do their share, said Guild, to support nue from existing clients, he said, and "That is one of the reasons that Radio efforts by those agencies. "There has through the cultivation of nontraditional 2000 (BROADCASTING, Oct. 8) was so been a renaissance for radio at the agen- sources. "For a long time in our busi- important," he said. "We need to have cy level," he said. ness," Olds said, "we didn't really have a unified front to start talking to adver- "It never ceases to amaze me that in to go looking for money -the bell rang tisers about the value of radio." study after study," Guild added, "radio and we...answered the bell. We sold the The emphasis of Radio 2000 will be can have 30% -40% of media consump- dickens out of it, and took dispropor- twofold, Guild said. The program is de- tion, and yet only 7% of advertising tionate shares for our radio stations and signed to position radio in the minds of the advertising community as a primary vehicle that can be used to hit targeted HEALTH segments of the population, said Guild. iw OIwww It is also designed to help expand the MIw EMI ENE w Mir E dollars that are on the table from clients NI r WM= riW vIN already using the medium. RADIO REPORTS VIA SATELLITErr FROM Interep will continue to put their em- THE JOHNS HOPKINS MEDICAL INSTITUTIONS ployes through "rigorous training," said Guild, "on everything from working with Broadcast -quality wraps and cuts on timely medical and health topics, designed to the planning community to professional fit into your newscasts. Information your listeners want, on subjects such as: selling skills, to strategic team selling. It is becoming more of a team effort. So we AIDS HIGH -RISK PREGNANCY CANCER are training our people on how to get the ALZHEIMER'S DISEASE HEALTH CARE COSTS BIRTH CONTROL best resources by account, to position ra- HEART TRANSPLANTS ALCOHOLISM and much more. dio in the best light." CBS Radio Sales is having a "basi- The service is free, fed weekly in bulk via SATCOM 1R and WESTAR IV. cally good year," said Tony Miraglia, To find out more, call 301 -955 -2849. vice president and general manager, CBS Radio Representatives. "The thrust

48 Radio Broadcasting Bov 12 1290 ----- of our stations is in the top 10, top 25 partment has three main foci, according markets," he said, "and advertisers will to Miraglia: work at the advertiser level; remain in the top 10, even if they do sports marketing, and developing co- scale back on their advertising bud- op-including vendor -dollars. "Cur- gets.' rently, newspapers have a lock on co -op The focus at CBS Radio Sales for the dollars," he said. "Our emphasis will coming years, said Miraglia, will be the be to try to make radio co -op easy for aging U.S. population. "In the 90's," he clients, as well as the increasing amount said, "the money demo will be the 35 -64 of dollars going to the promotion and age group. I think it will take another year marketing of products." before advertisers realize the fact that nine The reps see opportunity in the tight- million 18 -34 year-olds will be lost in the Guild Miraglia ening economic times. Agencies have next few years," he added. The advertiser become more accountable, said Olds, will soon see the importance of the 45- Another ongoing effort at CBS is mar- and the "smarter" agencies are recog- plus market, he said. keting, Miraglia said. The marketing de-e- nizing the added value of radio. -LC

NETWORKS SHOULD WEATHER ECONOMIC DOWNTURN Gloomy predictions for national economy shouldn't hurt network radio business, if history repeats and reconfigurations play out as expected

As a whole, the network industry we have commercial positions that have rate projection for 1991, but ventured generally had an up year in 1990, rating levels comparable to cable but at that ABC was expecting solid growth. despite some slow months in the significant discounts to that medium." "We want to be cautious in the present first quarter and a lagging fourth quarter RNA President/Executive Director environment, but even if economic woes that is showing some signs of jump - Bud Heck was reluctant to make any continue, radio is such an underbought starting. Radio Network Association revenue predictions for 1991 other than media that we stand to gain." Chairman Bill Battison said that the dou- to say he at least expected a year equal ble -digit increases in August and Sep- to 1990. "It's totally blue sky right tember were the best in the industry, and now," he said. "The way the industry is predicted that October also should come trending and the problems staring televi- in strong. Depending on year -end holi- sion and cable in the face, network radio day spending, "1990 should come in conceivably could come up with some between 5% and 7%, which is not bad," strong gains because it's in the right he said. place at the right time." Battison said advertisers were "clear- Individual advertiser- supported radio ly apprehensive" about the sluggish networks expected some variation on the economy, but he observed that network industry-wide theme: radio should muddle through because it The ABC Radio Networks are bracing is the most cost efficient electronic me- for a slowdown in the fourth quarter, but dium. "With all the (network radio) re- newly appointed (BROADCASTING, July Qui configurations we saw this year, adver- 30) President Robert Callahan said that tisers can not only buy cheap, but they business seems to be picking up a bit. also have the opportunity to get a lot of "Third quarter was quite robust, but the Fix. points for the spots they buy." Battison fourth quarter started to fall out a bit and said the reconfigurations allow network only recently began to turn upward." radio to be "more perceptually posi- Callahan said the overall economic cli- Right at Home is a tioned against other media, because now mate was too clouded to make any accu- free, saleable 60- second daily feature with tips on home improvement, home fix-up projects and more! For information on satellite and toll-free telephone distribution, call 24 -hours 800-221 -6242. Right dome®:_ Callahan Kipperman Right at Home is underwritten by the National Association of Home Builders

Broadcasting Nov 12 1990 Callahan said that past recessions have favored radio, specifically the radio network segment. "We're looking forward to growth based on this concept, plus the fact that we have such tremendous efficiencies as well as quality product," Callahan said. "Our efficiencies are three -to-one over other media, two - to -one over network TV and cable. Net- work radio is a tremendously under - bought and undermarketed, medium." CBS Radio Networks' VP/GM Robert Kipperman said that radio network revenues should be up 5% over 1989 figures, and predicted that CBS should exceed that figure. "Quarter-by- quarter, the second and third were the best, the first was Nick Verbitsky Norm Pattiz worst, and fourth isn't much better." Kip - perman said that many advertisers aren't buying as far out as they once did, but said. "We also will be launching other tionally fares.well in recessionary times anticipated that revenues shouldn't stray entertainment features throughout the because advertisers are looking for more far from what the networks achieved in year, and some new sports programs. So efficient ways to spend their money. the last five to six months. all three of our networks will be adding to Westwood One Radio Networks, Radio revenues in 1991 potentially their programing rosters in 1991, giving which includes the Mutual Broadcasting could be affected by the Persian Gulf cri- wider variety for clients and programs to System and the NBC Radio Networks, sis and the new tax bill, although not our growing affiliate base." definitely enjoyed better years than 1990 necessarily negatively, Kipperman said. Revenues were like a roller coaster for -but company Chairman/CEO Norm "In fact, if the economy slides further, a Unistar Radio Networks in 1990, ac- Pattiz said second -half figures augured a recession could possibly be an advantage cording to co- chairman/CEO Nick Ver- financial rebound. "We had bad news at for the radio networks and radio as an bitsky. "We had a great first quarter, so- the beginning of the year when our RA- industry because we're so cost -efficient. so second quarter, and a dynamite third DAR numbers went down sharply, and Advertisers can get a lot more for their quarter," he said. Verbitsky noted that that really was because we were making money on a broad reach medium, and business was a little slower than the net- affiliation changes and we were pruning when things really get bad radio tends to work had anticipated, and admitted that, our list. We felt this was an atypical pick up." Kipperman predicted single while business might pick up if expected spike downward and thought we would digit growth next year, but wouldn't spec- orders come in, "it's not going to be get most, if not all of it, back, and we ulate any further than to say increases like last year, which was super -both did." Pattiz said that he was pleased would fall "between 3% and 7 %, depend- for the industry and this company." with second -half performance, which ing on what happens in the economy and Verbitsky characterized the market- actually began in the second quarter. the extraneous factors overseas." place as sluggish. but said Unistar was As with the other networks, The Sheridan Broadcasting Networks looking at 1991 with cautious optimism. Westwood One's adult business in 1990 greatly expanded its programing in 1990, "The efficiency of the medium should was very strong, while the youth side is and President Jay Williams expects to see draw people to it," he predicted. "If weaker. As a result, Pattiz said that new more of the same in 1991. "In January we there is, indeed, an economic downturn shows that are scheduled in 1991 "will will be launching a new news feature the way everybody says there will be, have more of a 25 + flavor, and the called The Emerge Report, in cooperation next year will be a decent year for radio shows that are deleted will tend to be with Emerge magazine, and we are very -although I doubt revenues will be up those that were more 12-24." encouraged by the response to that." he more than 5 %." He said that radio tradi- Despite its current low stock price (31/4 as of Nov. 7), Westwood One is not in dour financial trouble, Pattiz said. "I don't know why it's where it is," he FREE Health from the Children's Health News Network, a free, weekly radio admitted. "We've got 18% more audi- news service, concentrating on prenatal, pediatric and ence than we did earlier in the year, and News Feed adolescent health and medical topics. we've got a new affiliate deal going into 1991." Pattiz predicted that one year The radio newsfeed service is offered by Children's National from now Westwood One will appear Medical Center in Washington, D.C., one of the nation's exactly as it does today. "There's been premier pediatric health care facilities. lots of speculation about our selling assets, but if we were going to sell assets, For more information on this newsfeed, contact the this isn't the market in which to do Children's Health News Network that," Pattiz insisted. "All our divisions at Children's National Medical Center, are operationally profitable, and next year we expect to generate significant .1'14011,11 ,th ncal arer (202) 939 -4500. cash flow based on the cuts we made, increasing ratings, and improvement at the radio stations. -Ms

50 Radio Moked* Nov 12 1!!0

VIINIMENReneRINMONENI i I a® PROGRAIVIING

TOP TABLOID COMES TO TV `National Enquirer' to lend its reputation, if not its name, to new first -run series from Zodiac

EIvis's love child may not have dis- Center and Funhouse. covered a miracle cure for the According to Keefe, the common cold, but the next best program does not bare the thing for afficionados of the sensational Enquirer's name, because it is story has happened. Stand back Geraldo a format that Zodiac created and move over Maury, the paper that and intends to export to other wrote the book on the splashy, flashy countries. For example, the and trashy is coming to first -run syndi- company has already talked to cation in the fall of 1991 -the National representatives of Rupert Mur- Enquirer. doch's News Corp. about a ver- The program, called The Gossip and sion of the program for the Sky - Fame Show, which has exclusive first - BSB direct broadcast satellite run series rights to the Enquirer's ar- system that would tie into Mur- chives, is being proposed as a half -hour doch's London -based Sun tabloid. strip, targeted to prime time access (7 However, there will be several di- p.m. to 8 p.m.). It is being developed rect on -air links between Gossip & and produced by Zodiac Entertainment, Fame and the Enquirer. According to over a small U.S. syndicator with the backing Keefe: "Each episode will have an in- the past decade of England's Central Television. tro something like, From the vaults of "They all focused on the ce- Getting the Enquirer, published by America's most secretly read magazine, lebrity angle," said Policy. "What the McFadden Holdings, Boston, to agree to for enquiring minds who've got to world doesn't need is another celebrity the concept was no small feat. For years, know, it's The Gossip and Fame Show.' entertainment show. What Zodiac did syndicators, including Paramount, In addition, the Enquirer's television that really impressed us was to focus on Warner Bros. and Viacom, have pitched and entertainment gossip columnist, the inside of the book, the human inter- TV projects developed to exploit the Mike Walker, who is pictured each est stories and service features that give property, which has the largest circula- week in the tabloid, will likely do a information on everyday living. The tion (4.1 million) of any newspaper in daily segment in the television program show won't focus on the page one sto- the country. called the "Tinsel Town Glitter Dome ries." Zodiac is spending $600,000 to build Report." The program will be produced Zodiac's marketing plan is not firmly a set and produce a pilot that will be in Los Angeles, but Walker will tape his in place, and there is an outside chance completed in mid -December. The host segments at the Enquirer newsroom in the show could go to a cable network will be a fresh face, most likely a star Lantana, Fla. before syndication. "But the sense from one of the West Coast's leading Despite the negative publicity that is we're getting from everybody is there is comedy clubs. heaped on tabloids by the general press, a dearth of new and exciting programing Zodiac partner Peter Keefe believes and the well -publicized celebrity law- for next season and that first -run is the the show will break new format ground, suits the Enquirer and tabloids of its ilk way to go," said Keefe. in ways that Real People, Let's Make a are forced to defend, Zodiac is betting Zodiac launched its first show into Deal and Candid Camera did before it. the program will attract a wide audience, syndication this season, the animated He is reluctant to put a label on the especially younger women (18 -49) that half-hour, Widget, which has done well format. Broadly speaking, it's an "info- are most appealing to advertisers. in the ratings. The company expects to tainment" program, with quiz and trivia "We're planning this to be a titillating expand Widget to a strip next season if elements and audience participation show, one that is fun and entertaining," the show's ratings continue at the cur- throughout. said Keefe. "We want people to talk rent pace for the next month. Zodiac has tapped Karen Lee Cope- about it at the coffee machine at work," However, Keefe indicated Zodiac land to serve as supervising producer of or other social settings, said Keefe. may commission a larger distributor to the program. Copeland was executive "We're going to keep it fast -paced and take Gossip and Fame into syndication producer of Paramount's Hard Copy, fun," said Keefe. "We won't dwell [for next season, because at this point the and before that was program director at example] on Liz Taylor's agonizing stay company does not have the manpower to WNBC -TV New York for eight years. at a drug clinic." fully market and service an access strip. Serving as director will be Joseph Be- According to Joseph J. Policy, gener- If nothing else, the Enquirer's wide har, who directed Let's Make a Deal, al editor, the National Enquirer, the pa- audience, an estimated 20 million total the pilot for General Hospital, and more per has rejected offers from almost every weekly pass -along readership (according recently, syndication's Family Medical major studio and independent producer to Simmons Research), should get the

tìroadrasting Nov 12 1990 Programing 51 show strong initial sampling. The En- cash fees that Zodiac takes in trom sta- turcs, bought the Enquirer in 1989 for quirer, founded in 1952, will promote tion clearances, Policy said. The maga- $412.5 million. Earlier this year, the show heavily in its pages prior to the zine would not share in any barter adver- McFadden bought the Enquirer's chief debut of the show. tising revenue that Zodiac carves from rival, the Star, from Rupert Murdoch for In addition to a license fee, the En- the program. about $400 million. Last year, the En- quirer will receive a percentage of the McFadden, and partner Boston Ven- quirer had revenues of $175 million. -5M

MTM OFFERS ONE FROM COLUMNS A, B OR C FOR 'WKRP'

Original series and remake are being marketed in various combinations

MTM Television Distribution two option deadlines (May 1, 1992 and will package the new first run May 1, 1993), in which stations and version of WKRP with the off - MTM will be able to negotiate the back network episodes which originally ran end licensing fee if the first -run show on CBS from 1978 -82. However, sta- overperforms or under performs previ- tions will have the option of taking just ously agreed -upon rating levels. Sixty the new first run version of the program. days following each option deadline, Of the TV executives contacted by MTM will have the right to shop the BROADCASTING about the plans, the back end strip to other stations in the three option packages were applauded market if they feel that the bid is not a for their flexibility in terms and pricing, fair price. If the incumbent and MTM but some executives expressed doubts agree on pricing after the second option about stations making long-term corn - year, Tannehill stressed that the per -epi- mitments until they see how the new sode back end price is "fixed" for the first -run version measures up to the orig- last three seasons in first -run and the inal Hugh Wilson- created series. entire back end term. MTM TV Distribution President Ke- "I certainly like seeing that MTM has vin Tannehill provided details on three become creative with their marketing plans -A, B and C-that, he said, plan, but this clause is not precedent "maximize upside revenue potential, yet setting," said John Rohr, vice president, minimize risks common in long -term, ends in the year 2000; a concurrent four - associate director of programing, Blair fixed -priced contracts." Looking at a year weekly barter front end for the new Television. "It hasn't been done a lot chance to fully develop a franchise series (WKRP II). and a subsequent five - for a number of years, where a station based on the original WKRP series, Tan- year WKRP II back end that includes a has some sort of agreement with the nehill acknowledged that there is a contract clause basing its per- episode syndicator to pay more money for a first - "strong profit motive" to sell stations price on the front end's rating averages run show if it performs better after 26 on the largest plan (C) to recoup a pro- for its initial two seasons in first -run. weeks, but it may have been the case duction investment that he says will be The "tiered pricing" clause will have with certain early fringe talks shows like $500,000 -$600,000 per episode or over $60 million over the next four years. The first two plans are straightforward enough, and possibly the most palatable COOK REPLACES ZUCKER AT COLUMBIA to station managers and program directors. Plan A, which is a straight barter, In the aftermath of the yet -to -be publicly acknowledged folding of Guber-' one -year offering of first -run WKRP (22 Peters Television ( "Closed Circuit," Nov. 5) into Sony Corp. -owned sister or 23 episodes will be produced), is set division, Columbia Pictures Television, Bob Cook has been named senior vice to trigger in fall 1991 and does not in- president, marketing, Columbia Pictures Television, replacing five -year mar- clude a simultaneous run of the off-net- keting veteran Michael Zucker. work episodes. Zucker, who had already moved out of CPT's office by the beginning of last Plan B is an all-cash, five -year licens- week, was unavailable to comment on the reasons for his departure or what his ing offer of the 90- episode off-network future plans may be. Although Zucker had sweeping responsibilities and series available this season, coupled apparent close ties to CPT Chairman Gary Lieberthal, sources indicated CPT's with a four -year weekly run of 90 new syndication president, Barry Thurston, apparently had differences over the episodes on straight barter terms for fall way Zucker handled marketing, advertising and promotion. It had been 1991 (3 minutes local /3 1/2 minutes na- thought by industry insiders that Zucker had solidified his position with the tional ad time). currently successful off -Fox syndication launch of Married... with Children. The package that will perhaps raise Cook was most recently executive vice president of marketing for Guber- the most eyebrows is Plan C, which Peters Television, joining company originally in November 1987 (then known takes in the entire WKRP franchise; a as Barris Industries), as vice president of western sales and director of 10 -year, per- episode cash licensing deal marketing. for the original series (WKRP /) that

62 Programing hedenfiq Nar 12 1990 s,,:iíE .Síri, =

F:72`iFiW!7/dF1AMry:f7V JXVs

n-, In January, every living room chair in America seat. willJJJ be a contestant JJJ CRITICAL DECISIONS An exciting interactive game show with prizes for home viewers up to $10,000 per day, plus a weekly prize pool in excess of $100,000. This innovative first -run strip will have your viewers sitting tight - until it's time to call CRITICAL DECISIONS. Available January 1991.

lnnoventures Television Distribution, 599 Lexington Avenue, Suite 2300, New York, NY 10022 (212) 836.4843 Fax: (212) 836 -4905 Oprah or game shows like Wheel of dent, director of programing, Petry on their side. The 31/2 minutes on their Fortune." Television, said that he is recommend- side is so heavy that I would have to do Just over seven months ago MTM ing Petry- represented stations take Plan double the normal sitcom ratings to launched WKRP II, and shortly there- A, which offers the minimum commit- make money on it. I think it is a unique after, Rohr said that the syndicator origi- ment of 22 first -run barter episodes. "I plan, but I already have the originals and nally came out with a 10 -year plan that think the plans seem fair and flexible, that's great for me." was "too confining." He said MTM had but I just can't see stations locking into Tannehill defended MTM's larger to "modify" the marketing plans be- 10 years of off-network episodes that split of barter time by saying that the cause they don't have the leverage of already have over five years of previous per- episode production is double the major distributors like Viacom, which exposure," the New York rep said. normal first -run production, citing the was able to tag one minute of national Michael Fisher, who is general man- signing of series creator Hugh Wilson to barter time to the cash offerings of The ager of Sacramento's KTXL-TV, is one of direct the first episode and assembling Cosby Show and 30 seconds to Roseanne several stations currently airing the orig- the new creative team to be responsible (BROADCASTING, Oct. 29). inal WKRP, which he contracted from for the syndication run (BROADCASTING, "Both WKRP's will probably have a Jim Victory Television through the Nov. 5), in addition to the hiring of lot of applications for independents, but 1993 -94 season. Victory distributed pro- three original cast members. weekly first -run and off-network epi- gram until the end of last season, when "Our whole approach was to draw up sodes could also apply better to CBS or MTM recaptured its property for the a marketing plan that is fair, where sta- ABC affiliates' late night schedules," 1990 -91 season. "I already own it for tions and MTM are partners in its suc- Rohr said. "I am inclined to think that four more seasons, so I didn't even look cess," Tannehill stressed. "We have Plan B is best for most stations." at Plans A, B or C," Fisher said. "I put a lot of money into recapturing and However, Dick Kurlander, vice presi- look at the barter as being way too heavy rebuilding our franchise." -w

TRIBUNE DETAILS NEW RIVERA SHOW Prime access - targeted offering to be compliment to `Geraldo'

Tribune Entertainment unveiled last praising the Israeli government for week its proposed new syndication bombing and destroying an Iraqi nuclear strip for fall 1991, Now It Can Be plant a decade ago, and also reporting Told (BROADCASTING, Oct. 1), to be how close the Iraqi's came to developing anchored by Geraldo Rivera and pro- the atomic bomb. duced by his production company, In- Rivera will serve primarily as anchor of vestigative News Group. the new program, as well as its managing The show, a more ambitious version editor. He'll report on the new show only of a weekly program Tribune considered NOW occasionally. Next season, Rivera said, taking into syndication this season, is the plan is to do his talk show live at 9 targeted for prime access, although Don- a.m., and anchor a 3:30 p.m. satellite ald Hacker, executive vice president, feed of Now it Can Be Told. Tribune Entertainment, did not rule out IT CAtI BETOLD. The new magazine will try to differenti- other dayparts for the program. In es- ate itself from the competition (such as sence, Now it Can Be Told is a male - senior news adviser. Primo will be re- Inside Edition and Hard Copy) by having skewing companion for the female sponsible for scouring the country in a broader subject range, said Rivera. skewing Geraldo talk show. search of about a dozen reporters and "We're not going to limit ourselves to "We've designed it for access," said correspondents to fill out the new pro- current events," he said. "We'll do his- Hacker. "But it is news -compatible and gram's news staff. toric pieces, where we're not starting from could certainly do well leading out of Martin Berman, who was Rivera's scratch, if we think we can advance the late news (11:30 p.m). In this market first producer at WABC-TV, and currently story. It's a cross between 60 Minutes and you have to be somewhat flexible, but I serves as executive producer of Geraldo Unsolved Mysteries." don't think I would accept an offer for the talk show, will also serve as execu- The presentation tape said the series the show at 9 a.m." tive producer of Now it Can be Told. would report on stories, among others, The new program reunites Rivera The program is designed as a hard exposing prostitutes hired for govern- with his first boss in the television news hitting, and subjective, investigative ment officials and a drug scandal at nu- business, news consultant Al Primo. It magazine. Rivera has never shied away clear plant in California. "This won't be was Primo, then news director at WABC- from taking a stand on his stories, and in watch Geraldo kick down the door," TV New York, who hired Rivera to be a fact has cultivated a reputation as advo- Rivera said. part of the "Eyewitness News" team, a cate of the underdog; a reporter "for the According to Hacker, Geraldo talk concept later adopted by many local sta- people," as he referred to himself last show incumbents will be offered the tions around the nation. week. show first, including those Tribune sta- This time around, Rivera is the boss. A tape presentation, which Tribune tions that carry him, such as WGN -TV He has hired Primo, now a news consul- sales people are now taking out, features Chicago. The show is being sold for tant based in Old Greewich, Conn., as an update story, by Rivera, essentially cash and one minute of barter time. -5M

Broadcasting 54 Pry1tli* Nov 12 1990 SOAPS STILL FLOAT AT NBC New spin -off from veteran `Days of Our Lives' suggests there is room for traditional fare in overhaul of third -place daytime schedule

Adaytime soap opera titled Pacif- ule. He said one of the projects being be made and I suspect for their peace of ic Lives is currently in develop- developed by Mark Monsky of Warner mind and ours that the changes be a little ment at Columbia Pictures Tele- Brothers will feature Ellerbee. In addi- more bold and daring," said Eric vision and it is being considered by tion to the NBC News and Warner Bremner, chairman, NBC affiliate NBC Entertainment as a possible re- Brothers Projects, Av Westin from King board. "If you're number three in a race placement for the network's struggling World is also developing for the sched- of three you're anxious. The clearances soap, Generations. The network's in- ule. are low because the shows are low -per- terest in the project, said sources at Whatever the plans announced this formers. That unhappiness is shared by NBC, indicates that NBC will not week, the NBC affiliate body is ready the network as well. It's probably as big move completely away from traditional for change. The network and the affili- a problem if not bigger for them because daytime fare as it overhauls the daypart ates both know there is little to be gained daytime, used to be anyway, a profitable where it has been floundering in third by being in third place. Changes need to area." said Bremner. -sc place. Developed as a spin -off from the long- running soap Days of Our Lives, which celebrates its 25th anniversary SYNDICATION MARKETPLACE this month, Pacific Lives is being over- Worldvision Enterprises Worldvision I, package 24 seen by Ken Corday, co- executive pro- has sold of theatrical re- leases 'for syndication, to Tribune Broadcasting Co., Renaissance Communica- ducer of Days Our Lives. A production source said some of the characters from tions and Gaylord Broadcasting Co. station groups for price said to be over $21 million. Spelling Entertainment -owned distributor reports that 51% has the parent soap may move over to the of U.S. been presold package, which includes Academy Award -winning newly created project. on "My Left Foot" and "The Running Man." In past few years, basic and premium cable NBC, for at least the past year, ha Worldvision been considering numerous tacks for networks have gotten first crack to features, but gave stations window their struggling daypart. As recently as exclusive syndication for second quarter 1991. Tribune deal alone Wm(TV) New York, KTLA -TV late last year, the network was spending accounts for top three markets- Los Angeles and WGN -TV Chicago. in excess of $5 million to develop a slate of game shows. Now, however, game shows appear to be out of vogue for Steven Leblang, former vice president of programing at Fox Television Stations NBC daytime, according to Warren Litt- Inc., has joined LBS Communications as executive vice president, programing. lefield, president, NBC Entertainment. In his new position, Leblang will develop programing for LBS, work with client "We're looking to do more infotainment stations to develop local programing for first -run syndication and assist in the and less games. Right now we're trying marketing of LBS properties, which include game show Family Feud and to assess from a creative and marketing nostalgia strip Memories. standpoint what direction we want to go with daytime," he said. Fox Children's Network has placed an order with DIC Enterprises for four Although neither Littlefield or Bran- Swamp Thing half -hour animated specials, in addition to a live- action series don Tartikoff, chairman, NBC Enter- DIC and MCA Television are currently co- producing for USA Network on basic tainment Group, would say that the deci- cable. Halloween Swamp Thing special already aired on Fox Children's Net- sion to cancel Generations has been work Oct. 31. Series is based on the popular D.C. Comics (Time Warner Inc. - made, they both indicated the show is at owned division) fantasy- adventure ecological hero. a critical stage and its future is being weighed at present. LBS Communications' Family Feud picked up two medium markets where Perhaps the decision about the show incumbent game shows Tic Tac Dough (from ITC Entertainment) and Trump will be made by Tuesday, Nov. 13, Card (Warner Bros. Domestic Television) were jilted from their slots. KGGM-TV when NBC entertainment executives and Albuquerque, starting Oct. 29, inserted Feud to replace Tic Tac at 4:30 p.m., the NBC affiliate board will gather in St. and KTNV(TV) Las Vegas did same by taking away Trump Card's 7:30 p.m. Louis to hear the network's plans for access slot. LBS also announced A Tribute to John Lennon, a two -hour special daytime. The visiting station executives with a December 1990 broadcast window, commemorating the late singer's are also expected to hear about NBC's 50th birthday and 10th anniversary of his assassination. The special will feature other daytime development projects, a two former Beatles, Paul McCartney and Ringo Starr, along with other current slate of reality, infotainment shows, in- rock 'n' roll stars performing 23 Beatles hits. LBS is offering the program on a a pilot from NBC News which cluding I 2-minute local/ 12- minute national barter split. will feature Faith Daniels, anchor of Sunrise. NBC's Fox Lorber, New York -based syndicator is selling another package of comedy Tartikoff, former NBC According to specials featuring Gallagher, Howie Mandel, Dabney Coleman and others. Linda Ellerbee may News correspondent Eight one -hour specials will be offered over three quarters, starting in April of to network televi- be making her return 1991, under the umbrella title, Overboard ... Again! sion by way of the NBC daytime sched- hadmNq Nov 12 1950 ProOrooiq 55 RATINGS ROUNDUP NBC won the prime time ratings race for the week ending and ABC, 12.5/21. NBC's Cheers was the top rated show of Nov. 4. The numbers were: NBC, 13.5/23, CBS, 12.6/21 the week (22.4/35), 60 Minutes was second (21.4/34) with its and ABC, 11.9 20. For the season to date, less than one rating highest rating for the season and The Cosby Show third point separates first from third: NBC, 13.3/22; CBS, 13/22 (20.2/3 1).

Week 7 Oct. 29 -Nov. 4

Ist column tells rank. 2nd column tells position compared to last week: y-Down in rank from last week, A -Up in rank from last week. - Premiere broadcast. 3rd column tells rating. 4th column tells network. 5th column tells show.

1 22.4/35 N Cheers 32 13.9/23 N Movie:A Killer Among Us 63 9.0/13 F Get A Life

2 21.4/34 C 60 Minutes 33 13.8/24 C Knot's Landing 64 8.9/15 C Bagdad Cafe

3 20.2/31 N Cosby 34 13.5/25 N Carol & Company 65 8.7/14 C Doctor,Doctor 4 19.9/31 N Three Men And A Baby 35 13.3/24 N Law And Order 66 8.6/14 C Flash

5 19.1/30 C Designing Women 36 I3.0/23 A Perfect Strangers 67 8.5/16 N Parenthood

5 19.1/29 A Roseanne 37 12.9/25 N Hunter 68 8.2/14 N Quantum Leap

7 18.8/27 A Amer. Funniest Videos 38 12.8/18 F Married...With Children 68 8.2/13 C Top Cops 7 18.8/27 C Murder, She Wrote 39 12.7/22 C Jake And The Fatman 70 8.0/15 N Midnight Caller

9 18.7/28 C Murphy Brown 40 12.3/21 A Married People 71 7.6/14 C Hogan Family 10 18.0/26 A Amer. Funniest People 41 12.2/23 C Dallas 71 7.6/14 A Twin Peaks

11 16.9/29 N Unsolved Mysteries 42 12.0/22 C Trials Of Rosie O'Neill 73 7.4/12 F Babes 12 16.6/25 N Heat Of The Night 43 11.9/20 A MacGyver 73 A 7.4/11 F Parker Lewis 13 16.3/28 N Empty Nest 44 11.8/17 F In Living Color 75 6.8/12 A China Beach 13 16.3/29 N L.A. Law 45 11.2/19 C Beetlejuice 75 6.8/11 N Story Behind The Story 13 16.3/25 C Major Dad 46 11.1/17 A The Last Best Year 77 6.6/12 F Amer. Most Wanted 16 16.1/29 A Monday Night Football 46 11.1/21 A 20/20 78 6.5/12 C Family Man 17 16.0/28 N Golden Girls 48 10.6/19 A thirtysomething 78 6.5/11 F True Colors 18 15.9/25 A Coach 49 10,5/18 C Over My Dead Body 80 6.2/9 F Good Grief 19 15.8/24 N Matlock 50 10.4/16 A Father Dowling 81 5.8/II A Cop Rock

19 15.8/25 F Simpsons 51 10.3/19 C Bev. Hills Cop II 81 5.8/10 A Jennings Report 21 15.5/24 A Who's the Boss? 52 10.1/18 A Going Places 83 5.6/10 F Totally Hidden Video 22 15.3/27 A Full House 52 10.1/18 N Night Court 84 5.5/9 F Cops 23 15.2/25 N Grand 54 9.9/17 N Dear John 84 5.5/9 N Lifestories 24 15.1/23 C Evening Shade Spec. 55 9.8/16 A Life Goes On 86 5.4/9 F Beverly Hills, 90210 25 15.0/26 A Family Matters 56 9.7/19 N American Dreamer 87 A 4.3/8 F Haywire 26 14.7/25 A Doogie Howser, M.D. 57 9.5/17 C Evening Shade 88 3.6/6 F DEA 27 14.6/22 A Head Of The Class 57 9.5/16 N Fanelli Boys 89 3.2/5 F Jimmy Reardon 28 14.3/25 A Growing Pains Spec. 59 9.3/15 A Gabriel's Fire 90 A 2.9/5 F Against The Law 29 14.2/22 C 83 Hours 'Til Dawn 59 9.3/18 C WIOU 91 2.6/5 F American Chronicles

29 14.2/22 C Rescue: 911 61 9.1/16 N Working It Out

31 14.0/21 N Fresh Prince Of Bel Air 61 9.1/16 A Young Riders

FREEZE FRAMES: Syndication Scorecard Week ended Oct. 28

Program (Syndicator) Rank Rte Stns Covg 8 Wheel of Fortune, wknd. (King World) 7.6 189 86 I 1 Wheel of Fortune, syn. (King World) 13.6 220 97 9 Orion Galaxy Network (Orion) 6.2 35 90 2 Jeopardy! (King World) 12.2 216 97 10 Donahue (Multimedia) 5.8 230 98 3 Star Trek: Next Generation (Paramount) 10.3 233 97 10 Inside Edition (King World) 5.8 I 28 81 4 Entertainment Tonight (Paramount) 8.9 I72 95 12 Captain Planet (Turner Prog. Svcs.) 5.3 223 99 4 Oprah Winfrey (King World) 8.9 222 99 12 MGM Premiere Network III (MGM) 5.3 126 88 6 Cosby Show (Viacom) 8.0 207 98 14 Super Force (Viacom) 5.2 165 94 7 Current Affair (20th Century Fox TV) 7.9 188 95 15 21 Jump Street, syn (Cannel/ Dist.) 5.1 129 92

Nielsen weekly pocketpiece Source: Nielsen and Broadcasting's own research.

56 Programing Broadcasting Nov 12 1990 CABLE

BUOYED BY SPORTS, LOCAL CABLE ADS FINISH STRONG Professional baseball, football and Goodwill Games attracting advertisers; 20 % -30% revenue growth seen for 1990, same expected for '91

Local cable ad salespeople are fin- caught many by surprise earlier this Machovina said, 35% to 40% of the ishing what has been largely a.ban- year. "We're in a whole lot better shape company's overall ad revenue. Two ner year, reporting revenue growth with the NFL than without it," says years ago, the NFL brought in $2 mil- of 20 % -30%. A sizable portion of that Greg Hamilton, senior manager ad lion of the $2.5 million in major sports increase is directly related to several sales, Memphis Cable TV. It is just that revenue, he said. The revenue base is sports product additions -ESPN's Ma- one or two NFL packages aren't the only expanding, so TeleCable is less reliant jor League Baseball package, Turner's thing being sold, as was the case only on NFL to bring in major chucks of Goodwill Games and TNT's NFL slate. three years ago, when ESPN first landed revenue. And most of those new dollars Going into the year, a major question the NFL. "NFL is not as saleable as the are incremental gains, said Machovina. local cable ad sales staffs faced was first year," says Lynne Mazur, director "We've got so much momentum this whether the glut of sports product would of ad sales for ATC's 320,000- subscrib- year," he said. And despite the amount hurt sales. MSO and system ad sales er Orlando, Fla. -area systems, because of sports product, he doesn't believe the managers say that hasn't been the case. there are so many other sports and ad- sports advertiser has been tapped out. Where slowdowns have occurred, it's vertisers want a little bit of everything. Machovina is budgeting for a 25% in- been related to the health of the local A review of some of cable's bell - crease in overall revenue next year. economy. In those cases, cable is start- weather local advertising efforts shows Warner's Zipin said on a pure revenue ing to feel the same chill as broadcast- most systems increased their NFL reve- basis, Warner is up 25% to 30% on the ers. nue this year, although doubling the NFL. Overall, local ad sales are running But on the positive side, cable sales amount of spots did not double revenue. 30% ahead of last year, on budget, and reps say the NFL -local cable advertis- Most MSO's saw local advertising grow Warner is budgeting the same for next ing's first, major ticket sports event - overall between 20% and 30% in 1990, year. has been complemented by baseball, which most expect to continue next "Managers say the NFL is now treat- basketball and other cable offerings to year. ed matter of factly" by clients, said Zi- the point that the NFL no longer stands Jerry Machovina, corporate director pin, reflecting that it's a standard part of out. Whatever new dollars are coming to of ad sales, TeleCable, budgeted for an a sports advertiser's buy. "Cable is con- cable, the salespeople say it's getting overall 28% increase this year, but said tinuing to get a bigger and bigger piece more difficult to pinpoint one reason, it will likely hit 30 %. The NFL rose of ad dollars," he said, and is "getting such as the NFL, for the increase. The from $2.6 million to $3 million this to be part of the mainstream buy." The sports glut question has been replaced by year, he estimated. In fact, TNT has cloud on the horizon is that as cable's a more mainstream question: what is the become the third biggest revenue stream percentage of the pie increases, the over- client's total sports budget and how for local ad sales within TeleCable, be- all pie may be shrinking. In many local- much shows up on cable, according to hind ESPN and CNN. ities, Zipin said, cautious advertisers Larry Zipin, vice president, ad sales, With MLB bringing in $1 million and have produced a recession -like slow- Warner Cable. the Goodwill Games $700,000 ( "The down. Make no mistake, cable salespeople best thing we've ever done "), TeleCa- "There is still a big distance between love to have high profile product, even ble's big ticket sports package will pro- our share of budgets and our share of though the second NFL package on TNT duce $5.7 million in revenue this year, audience," said Zipin, "which is why

Ilresikedio Nov 1t11% Odds 57 we can have a growth curve steeper than fect" at co -owned Cablevision Systems. the medium as a whole." Cable will NFL revenue was up 15% this year, he grow in the advertising mix, but it will said, as cable rates dropped because of be more difficult to single out one pro- more inventory and local television sta- gram or network that is bringing in the tions lowering their rates. dollars, said Zipin. (That also goes for Overall, Fennimore said Cablevision directly correlating service price in- was running ahead of last year's pace, creases and ad sale increases, as was the but said whether it will hit its 36% in- case with ESPN and TNT with the NFL. crease budgeted for 1990 will depend on Product costs may rise, Zipin said, but the Christmas retail season. But many the marketplace may not be in a position Cablevision operations are in markets to absorb it instantly, because it be- that have already taken a downturn, in- comes a part of the whole media pro- cluding New York and Boston, where, cess.) he said, "it's been a tough year." On His local managers tell Zipin that if the other hand, the West Coast "has just advertisers didn't buy the NFL on TNT been dynamite," he said, running 100% or ESPN, they would probably look at over projections. Chicago has also been buying something else on cable. Where- very strong, he said. Depending on the as years ago, cable salespeople might system, Cablevision is budgeting for in- sell particular networks or programing, The NFL on TNT creases between 12% and 18% in 1991. he said, as cable becomes an established Memphis's Hamilton said his system part of a client's budget, the question Kantor said. It's been spurred by 50% dropped the unit rate back on the NFL will become "how we distribute a spe- increases in Cox's West Coast mar- and will take in as much money this year cific amount of dollars within our [allot - kets-San Diego, Spokane, Wash., and as last. Advertisers tell him: "I have got ed] inventory?" Santa Barbara, Calif. Growth has been so much money earmarked for sports At Cox, David Kantor, vice presi- slower along the East Coast and South and I don't have any more," he said. "I dent, advertising sales, said NFL pro- through the Gulf, he said. Next year Cox can't just focus on TNT and ESPN," he duced double -digit revenue increases, is looking for 15% to 20% growth in said, but also on the broadcasters. with overall revenue also projected to hit local ad revenue, said Kantor, with For instance, he will take his clues on double -digit budget targets. The slow- greater focus on selling basketball and next year's performance on how NBC down many people anticipate was felt baseball. and CBS are doing with their packages. late last year and early this year in Cox Robert Fennimore, president of Cable Already he's seen an inability for outlets markets, he said. After a tough first half, Networks Inc., said the amount of sports to raise ad rates in the fourth quarter Cox has "had a great second half." product "didn't have any negative ef- because of the economy. Next year will depend on how sport performs and how the economy is faring, he said. Still, SNN LAYS OFF 30 AFTER MOVE TO N.J. Hamilton is looking at overall revenue growth of 20% next year. T he 10- month -old, Mizlou- owned, Sports News Network, which is in the But Hamilton has no doubt the NFL is midst of looking for equity investors to bolster the network's financial bringing in new advertisers to cable and position, has laid off nearly 30 people. serves as "a great retention tool." And According to a USA Today story last week, they were laid off because of MLB "was beneficial for us," he said, budget cutbacks. But Jon Steinlauf, SNN executive vice president, said the because it lowered the dip on ESPN layoffs followed the company's move from Washington to New Jersey, where between college basketball and the NFL. improvements in facilities and efficiency warranted fewer employes. Steinlauf "We're taking money away from said SNN now employs 150 employes, but another source told BROADCASTING folks," he said, most notably television the number was closer to 100 employes. broadcasters, and helping to drive down Steinlauf said "there is no truth" to reports that there will be a cutback of their rates. live programing to less than five hours. He said SNN averages 10 -14 live Mazur said the NFL has been fair, hours a day, plus updates. SNN at one time carried a high 16 to 17 live hours with overall revenue up but rates lower. of programing. She is starting to see concerns about the Sources said that SNN reaches only 2.6 million cable homes. Steinlauf economy crop up in conversations with would only say that the service "is on track to have 10 million homes by the auto dealers. "It's a very unsure feeling end of our first year," which will be Feb. 1, 1991, which presumably relates right now," she said, because of the to the rolling out of carriage commitments by MSO's. possible fallout from actions in the Mid- The service is also seen via Satcom IV on many of the three million TVRO dle East. On what many feel is an im- dishes in the United States, although it is unscrambled, and SNN gets no pending economic slowdown "we're revenue from those viewers. definitely seeing it," she said. Landmark Communications, Cablevision Systems and Gannett have all Longer term contracts are being re- been mentioned as possible equity investors in the channel, although a source newed on a month -to -month basis, for said that Gannett was no longer a contender. example, she said. There have been The source said SNN needs a cash infusion immediately, to the tune of $15 some cancellations and some wait -and- million, and needs to spend $1.5 million a month on operating costs. Steinlauf see approaches. Still, she said, the sys- would not comment on specific figures, saying: "People have been saying we tem is hitting its 1990 budget target of need money immediately for months now, and we're still here." more than 20%, with a 20% increase also next year's likely target. -Ms

Sa Cable Meedasliy lire 12 MO IN TOUGH MARKET, DISNEY HOLDS ITS OWN Subscribers and ratings are up for Disney, while other pay services have hard time; channel still faces challenge in reaching the 85% of cable homes with children that do not subscribe, and in expanding base among adults

In a year when pay television has pand its programing base among adult taken its lumps, the Disney Channel viewers. Cooke said 25% of Disney sub- continues its growth in original pro- scribers have no children. Disney is programing and in cable households. The ducing more original episodes of Avon - network continues on its course of origi- lea, which Cooke said has been "a nal production of made- for -television tremendous success with families." It is movies and episodes of the Mickey in the midst of carrying or producing Mouse Club and Avonlea, anchors in its three made -for -TV movies, "Perfect late afternoon and prime time blocks, Harmony," "Back to Hannibal" and while subscriber growth for 1990 will at "Mark Twain and Me," as well as spe- least equal last year's 665,000, said cials from Billy Joel and Kenny Log - John Cooke, president of the Disney gins. Channel. On the children's front, Cooke said And this month, Disney does its part Disney continues with new episodes of to recognize the role of education, as it the Mickey Mouse Club, part of the ser- carries throughout the month a one -hour vice's 4 -6 p.m. block that has been "an special, the American Teachers Awards. overwhelming success for us." And two The star- studded gala premiered Nov. 4 John Cooke new pre- school shows are in develop- and honored 12 teachers for achievement. ment in education. But Disney is before 35 million basic The ratings Disney sees within its uni- In subscriber growth in 1990, said cable homes and there remains a large verse show that its programing moves Cooke, "we're going to have a year as upside for growth. Cooke said 85% of are paying off. Overall ratings among good as last year." Last year, Disney cable homes with children do not have adults are up fivefold in the past four added 665,000 subscribers, giving it just the Disney Channel. "There is a lot of years, said Cooke. And the made -for- over five million subscribers on Jan. I. opportunity," he said. "Our job is not TV movies typically score double digit One of the reasons for the growth, said done." ratings in Disney's universe, he said. Cooke, is that "we're a pay service that Disney will continue its efforts to ex- "We're feeling very good about our rat- does not try to do the things that other ings in prime time, in the morning and pay services do." afternoon." Disney will again schedule five free r usNeIC The teachers's award program, which previews in 1991, said Cooke, a market- will be carried throughout the month and ing technique that has been successful Me :11llCflt:all Teacher will be available as part of Disney's free for the channel. Typically, a new Disney preview on Dec. 1, is an outgrowth of subscriber has seen two or three pre- last year's special featuring First Lady views, said Cooke, and is more comfort- Barbara Bush which honored teachers. able with the product and less likely to "That was really the seed for the idea- disconnect. "Our churn is as low as to call attention to the great teachers in a anybody on the pay side," said Cooke. black -tie affair very much like the Os- Cooke said there are no basic changes cars or the Emmys," said Cooke. The planned for 1991 in Disney's rate struc- list of star- studded celebrity presenters ture or marketing plans. included Carol Burnett, Robin Williams, Like other pay programers, Disney Kirk Cameron, Tony Danza, Danny De- expresses concern that tiering could cre- Vito, Valerie Harper, Goldie Hawn, Ed- ate higher entry points for consumers for ward James Olmos, Rhea Perlman, Pat pay television. "If the pricing is so Riley, Tom Selleck, Jon Voight and high...that the consumer has to pay $55, Oprah Winfrey. that's too much money," said Cooke. Winners were chosen from three fi- "We always encourage the operator to Walt Disney Co. Chairman Michael Eisner nalists in 12 categories. An overall congratulates Sylvia Anne Washburn of To- price and package with the consumer in ledo, Ohio, as the "Outstanding Teacher of teacher of the year award was also be- mind," he said. "There's broad appeal 1990" on a Disney Channel special airing stowed. "No doubt this will be an event for our service," said Cooke, and this month. The third -grade teacher won we'll do every year," said Cooke, and "we're better off, the cable operator is the top honor in Disney's American Teach- "we'll get the talent every year er Awards, designed to award excellence in to do better off and the consumer is better education. It is a part of the Magical World it.... With the success of this, we're off." Cooke said 25% of Disney sub- of Disney, seen Sunday at 7 p.m. on The committed to doing it on an ongoing scribers take no other pay service. Disney Channel. basis."

ßM/tWtrr lbw 12 19911 CABLECASTINGS

HBO TOPS ACE MORE TALK ON CNBC three choices, all of which will create dissatisfaction. One is to pass NOMINATIONS In a quest what it for calls the next along the rate increase to subscribers Larry King or Tom Led by Tales from the Crypt and Snyder, CNBC in those outer markets. A second will introduce Dream On, HBO captured three in early 1991 option is to drop the games from times as many ACE nominations CNBC Talk Weekend, a live 31/2-hour those markets, which could also talk as its nearest competitor in the show. The network's current cause viewer backlash. A third option Saturday and National Academy of Cable Sunday evening is to drop a few games from the schedule Programing's 12th annual program features repeats of Laker and Clipper schedule to cover CNBC's weeknight competition. HBO tallied 100 programing. The the cost of the new fees. Since it new weekend nominations, followed by Showtime talk block will pays the teams a per game fee, the consist and TNT with 31 each, and A &E of a live call -in show with teams' revenue would fall, he guests from 8 with 30. p.m. to midnight, said. interrupted Crypt gathered 12 nominations from 10 to 10:30 p.m. by Severino said most regionals and Dream On 10. Showtime's now- repeats of NBC's Later with Bob are not yet profitable and to be hit Costas, canceled It's Garry Shandling's currently seen on CNBC with a 30% to 75% fee increase Saturday night 11 Show gained seven nominations as at 7 and p.m. was "price gouging." Ed Frazier, did TNT's Heat Wave. The Image chief executive officer of Prime and Billy Crystal's Moscow special BAD BOUNCE Network, said he was expecting an also took seven nominations increase, but not on the magnitude apiece for HBO. The NBA responded last week to of 30% and more. He estimated the Following the top four, Disney the criticism leveled by regional new fees will cost the regionals in had 26 nominations, ESPN 22, sports networks about the league's aggregate $5 million over four years. Discovery 18, CNN 15, and new fee schedule for NBA games that are carried systems Lifetime and MTV 12 each. Two on cable GUILTY PLEAS relatively new networks gained 75 miles from the team's inner nominations, with CNBC and HA! market. For the first 40 games in Home Dish Only Satellite each receiving four. the coming season, the NBA said a Network, which formerly did The awards will be presented 1.3 -cent- per- subcriber surcharge business as American EXXXstasy Jan. 13 from the Wiltern Theater in will be levied, followed by annual and Tuxxedo channels, has pled Los Angeles, and will be shown increases to 1.45, 1.6 and 1.75 guilty to unlawful distribution of on BET, Discovery, Family Channel, cents per sub. In each of those four obscene materials in Alabama. HA!, Lifetime, Nick at Nite, seasons, the surcharge is halved Company will pay fines totaling wTBS(TV) Atlanta and TNT. after the 40th game. $155,000, mostly to children's NBA Deputy Commissioner charities. Governor Cuomo of Russ Granik said the league was New York had refused extradition of ENCORE FOR GM "most offended" at the charge defendants to Alabama. General Motors has renewed its that it "blindsided" the regionals According to Montgomery District commitment to sponsor A &E's with the fee increases. Granik said Attorney's office, HDO will also American Playwrights Theatre for a previous four -year deal saw the enter pleas in Utah and western a second season, but it is now surcharge rise from 0.5 cents per district of New York and pay fine renamed General Motors sub beyond 75 miles to one penny. of $75,000 in each. Playwrights Theatre. Produced in All the regionals were aware of the coming increases by last April, conjunction with Nederlander NOTES FROM ALL OVER Television and Film Productions, most before that, Granik said, four plays will be shown on A &E, adding that the new schedule was cut ESPN announced its early lineup with the first, "Clara" by Arthur back between 1.5 and 2 cents over for next season's Major League Miller, starring Darren McGavin the four years. He described the Baseball, kicking off the and William Daniels, tentatively increases as "pretty modest" in preseason March 17 with Oakland vs. scheduled to air March 5, 1991. contrast to the national network rights San Francisco. Opening day, The others, which will be spaced a fees that tripled. April 8, will feature Houston vs. month apart, are "It's Called the But John Severino, president of Cincinnati and Milwaukee at Sugar Plum," by Israel Horovitz, Prime Ticket, said "we were Texas. Tripleheaders return for with Ione Skye and Fisher absolutely, totally blinded- Memorial and Independence Day. Stevens; "The Last Act is a Solo" by sided." He said Prime first heard The first Sunday night game will be Robert Anderson, with Olympia rumors of the fee hike a few Seattle and Oakland. The Dukakis, Edward Hermann, and weeks before the season began. deadline for the Cable Television Gavin McLeod and "Unpublished Prime Ticket estimates the new Public Affairs Association awards Letters" by Jonathan C. Levine, fee will cost it $300,000 this year, an entries is Dec. 7, with winners to be which has yet to be cast. Lauren unbudgeted expense. announced at the CPTAA Bacall hosts the series. Severino said the network has conference Feb. 14 in Atlanta.

44 CAM koadcasting Nov 12 1990 BOXING FEVER ON PPV

On the heels of the success of the Douglas/ Holyfield fight on pay per view, Top Rank Inc. has announced plans to bring some regularity to PPV with a boxing series, beginning with two heavyweight fights in an event called Night of the Heavyweights on Jan. 11, 1991. Viewer's Choice is distribut- ing the event; it is possible that Time Warner Sports will get involved in what would be its first PPV venture since it was formed several months ago. Top Rank is committed to doing eight shows next year, and expects Time Warner Sports to join with it somewhere along the way, said Bob Arum, fight promoter and president. Top Rank. "The understanding is that we'd start doing it on our own, and fold our opera- Black Entertainment Television President RobertJohnson (I) was recently congratu- tion into theirs when they're ready." he lated by President George Bush on BET's 10th anniversary. Johnson said Bush asked him how BET got started and developed in their brief Oval Office meeting. Johnson said. What Time Warner will bring to said he presented Bush with a BET 10th anniversary jacket. the series, Arum said, is an organization larger than his own, to help sell the series at the cable system level. and to son Square Garden Network, owned by provide financing needed as the address- SPORTS SWAP Paramount. MSG, like HTS, shares pro- able cable universe expands. graming with Prime. While Seth Abraham, president, Time GWSC and ARC exchange Frazier said the deal means there can Warner Sports, confirmed talks are go- interests in Prime Networks be greater coordination with HTS on ing on with Top Rank, he stressed that programing and financing events. Time Warner's PPV boxing plans are and Home Team Sports Mitzner said GWSC will bring its pro- not finalized. But a semi -regular PPV graming and advertising expertise to the boxing event is likely in Time Warner's Gcoup W Satellite Communica- venture, and the deal will allow GWSC future, according to Abraham. and he tions and Affiliated Regional to grow as the regional sports business does not think there are enough quality Communications (Prime Net- grows. fights to support two PPV boxing series. work's five regional sports services), One casualty will be HTS's affiliation "What has been missing from pay per have agreed to swap minority ownership deal with Prime's rival, SportsChannel view is habit," he said. Our goal is to positions in GWSC's Home Team America. Mitzner said the deal, which find a way to bring a viewing habit to Sports. primarily covered some NHL regular the pay -per -view business." No percentages were disclosed, but season and playoff games, won't be re- Abraham said Time Warner Sports is Prime will get a "substantial minority newed when it expires next September. also talking to Viewer's Choice, and Jim interest" in HTS, which serves 1.9 mil- But SportsChannel America President Heyworth, president, Viewer's Choice, lion subscribers, while GWSC will get a Jeff Ruhe said SCA was increasingly confirmed the network is in general dis- "less substantial" minority interest in unhappy with the level of clearance cussions with Time Warner Sports about ARC, which serves 20 million subscrib- (about 25% to 30% of SCA programing) its involvement in PPV events. ers. said Ed Frazier, president and chief by HTS and didn't plan on renewing the Arum wants to keep Viewer's Choice executive officer of ARC. GWSC will agreement next year anyway. Ruhe said involved in future distribution of its semi - also put up a small amount of cash in the SCA will concentrate on selling directly regular PPV boxing matches, although deal. The total value of the deal is in the to the area's cable operators (who serve Jim Heyworthstressed that no specific $25 million range, a source said. 3.5 million homes), many of whom have deals for future bouts have yet been decid- Both companies have longstanding shown interest in SCA's programing and ed. For the Jan. 11 card, which features ties in both program sharing and ad rates. Francesco Damiani vs. (Merciless) Ray sales. (GWSC's sports marketing arm While the parties did not disclose the Mercer; and, Tommy (The Duke) Morri- reps some ad sales for Prime.) The own- specific percentages in the deal, a source son vs. James (Quick) Tillis, Viewer's ership swap is the culmination of discus- said ARC's owners' shares were diluted Choice will distribute the fight to Request sions that surfaced one year ago, and across the board, and that TCI remains Television and also to standalone cable may not be the end of the line. GWSC majority owner. systems. A 0.5% buy rate is needed for President Donald Mitzner said the com- The deal is subject to completion of a the event to break even, said Arum. Cable pany hopes its ownership in ARC will definitive agreement and Westinghouse operators will get 45% of the revenue and grow in the future. And Frazier dis- board approval. Each company will if the buy rate is more than 1.5 %, they closed that minority equity discussions have a nonvoting observer at the other's will get 50%. QOM have surfaced occasionally with Madi- board meetings. -flit

Broadcasting N. 12 IftO LOOKING FOR GOLD IN THE GOLDEN YEARS Cable network aimed at 50 plus audience plans launch next September

Organizers of the Golden American Network (GAN), a new cable service aimed at the 50 -plus market, said they have received a warm response from the MSO's they have visited in the past few weeks, including American Tele- vision & Communications, Continental, Cablevision Systems, Century, Adelphia, Multivision, Simmons, Triax, Rifkin, In- sight, Paragon and Columbia. Like any other fledgling network, L they have run into the tight channel capacity environment and MSO uncertainty over the direction of financial and GOLDEN AMERICAN NETWORK legislative issues. But its creators remain upbeat that it can achieve significant penetration, on the order of 10 million, The service will be ad supported and vice. Initially, said Weitzman, GAN when it launches next September. free to cable operators for the first three won't produce sitcoms or movies of the GAN may be as well positioned as years. Weitzman said GAN has had pre- week because of their expense. Instead, any startup operation without large MSO liminary conversations with sponsors the programing will gear more toward or corporate backing. First, its program- who are interested in reaching the senior talk, news and information. ing is directed at a target group ( age 50- market. Weitzman, from his days at Lorimar plus) that cable operators often find dif- Weitzman and company know that se- and Desilu, knows many producers in ficult to sell. Second, it plans to bring niors have been a difficult sell for cable the business, and said GAN will provide back name Hollywood stars and produc- operators. The reason, he said, is sim- an outlet for senior executives and pro- ers in original programs that will give ple. Older viewers won't pay for televi- ducers who find it difficult to work in the network marquee value. Third, it has sion unless there is a value attached to it. today's Hollywood. Many are willing to altered its launch plan to a minimum of "Quality is what's been missing" in ex- work for more modest fees, said Weitz- four hours of programing a day, giving isting cable programing for seniors, he man, in order to bring them back into a operators greater flexibility on carriage. said. position of prominence and identifica- Fourth, there is no affiliate fee for the Because it hopes much of the pro- tion. Weitzman said "we want to share first three years. Fifth, it is a targeted graming will be interactive, GAN wants our rewards with their success," indicat- service that GAN can concentrate pitch- to hit the l -8 p.m. slot on cable systems ing there would be some form of reve- ing key markets such as Florida, Arizo- for its initial program offerings, so view- nue or profit sharing arrangement if the na and California, giving it an early core ers across the country can participate. shows and the network succeeds. of seniors for advertisers to target. The network has just begun a private Among the programs GAN has devel- "Our mission is to start a network for placement to raise capital for the ser- oped are Satellite Bingo; Meet Your the mature audience," said Bernard Match, starring comedian Marty Allen; Weitzman, chairman of GAN and a Pulse 2000, with Dr. Rob Huizenga; long -time Hollywood producer. GAN Coffee with Ruta, a talk show with Ruta will have "original, quality interactive Lee; Morey and His Friends, starring programing," he said. "It's the mature Morey Amsterdam; Monty and Compa- active network," said Weitzman, not ny, a comedy talk show with Monty "the old feeble network." Adds Charles Hall, and Mr. and Mrs. Hollywood, Forman, senior vice president, "we're starring Army and Selma Archerd. trying to make this network as interac- GAN also has a host of projects in tive as possible" by doing live programs development, including programs on fi- and encouraging viewer participation. nance, health and fitness, social issues GAN executives were in Washington (housing, crime, euthanasia, nursing recently, meeting with government homes, social security, medicare), shop- agencies and organizations concerned ping, travel, consumer issues, job op- with seniors and aging issues, and plan portunities plus an interactive game to utilize their information and member- show. ship rosters. Washington will also serve Weitzman has had a long career in as the location for a network news pro- television, serving as vice president at gram, since much of what effects seniors Desilu Productions, Universal Studios (social security, medicare) is decided and MGM, and executive vice president there. GAN will provide both entertain- at Lorimar. He was most recently presi- ment programing (comedies, talk shows, dent and chief operating officer of the game shows) and news and information. Bernard Weitzman color division of AME Inc. -igs

62 Cuatrl troadtasfing Nov 12 1990 ßiTSI1 E S

CABLE DEBT: A FIVE -YEAR WINDOW? Recent report suggests industry may have limited time in which to manage service on $25 billion debt before competition makes refinancing more difficult

ver the past year, there has been The report's view is based on an anal- is uncertain. Grotevant, for one, be- a decline in the prices of publicly ysis showing that system owners who lieves cable will survive. Among the traded MSO debt securities. currently cover their total interest could reasons he cites is the fact that cable has Since last November, the effective yield "become self sustaining from internal a compulsory license, which DBS might on high -yield cable debt, as measured by operations within a five -year time not have; that cable legislation would a Kidder Peabody index, has risen more frame." By "self sustaining," the ana- still allow some forms of program exclu- than 3 %, from 12.85% to 16.4 %, the lyst referred to the ability to cover, in sivity, and that cable should be better result of dropping bond prices as inves- addition to interest, capital spending equipped to provide local and regional tors have fled various MSO securities. necessary to maintain and improve sys- programing. Additionally, he said the Not all of the drop is the result of tems. compression techniques helping DBS worries about the outlook for cable; the Reaching that self- sustaining status could also be available to give cable securities are also impacted by problems soon is important. Grotevant said, be- better channel capacity. affecting all industries' "high- yield" is- cause refinancing may become more dif- The telephone companies are seen as sues. One such generic problem has ficult once the cable industry faces com- a longer -term and less certain threat. been the reduction in high -yield buyers petitors, such as DBS or the telephone Other barriers on cash flow growth in- such as insurance companies and sav- companies. clude reregulation, where analysts gen- ings and loans that either voluntarily or And there are a number of cable corn - erally think rate limitations could initial- under compulsion have been lowering panies whose publicly held debt matures ly hold the basic tier to $9 per month. their exposure to the high -yield market. or whose interest becomes "cash pay" But in other respects, cable is relative- This flight has led to falling debt prices, or must be reset within the next few ly protected, including its smaller degree both directly and, by weakening liquid- years. Among those MSO's with near- of vulnerability to an economic down- ity in the market, indirectly. Uncertainty term principal situations are Adams - turn. in the economy has also caused a flight Russell, Adelphia, Cablevision Sys- Analysts estimate maintenance capital to "quality" debt, a label not applied to tems, SCI Holdings, United Artists, V spending requirements at $20 to $30, most cable issues. Cable and Century Communications. some of which operators currently fi- High -yield debt prices have also been Even more immediate are liquidity prob- nance with additional borrowings. Gro- hit by problems at a complementary lems for a small group of operators, one tevant said capital spending for line ex- credit source, that of banks. Banks have of whom, Maryland Cable, recently an- tensions and other projects can be made it difficult for companies to buy nounced it would try to restructure debt expected to generate additional revenue new cable systems and they could wor- (BROADCASTING, Sept. 17). in the future. Further revenue increases sen matters for less senior debt securities What will determine the outcome for from pay -per -view, price increases and if they decline to refinance existing cred- many MSO's is partly outside their con- advertising should permit cash flow it facilities. trol. Competition is a concern, but how growth, even without operating margin Said Gary Ozanich, vice president much of a threat DBS actually represents expansion, he said. -if and analyst at Prudential -Bache securities: "Right now, we are just looking 24 months out and are worried about the banks playing ball." Ozanich said many We are pleased to announce FCC approval MSO's still have access to bank credit; and closing of our recent transaction: at the firm's recent conference, Comcast executives said almost $7 billion of bank loans had been made to the cable indus- $58,000,000 try in the first half of the year, most of that refinancing existing loans. WUAB -TV (CH 43) CLEVELAND, OHIO Despite financial and fundamental (Gaylord Broadcasting Company) problems, one recent report suggested SOLD TO that at current prices, cable debt reflects good value, particularly compared to the CANNELL COMMUNICATIONS L.P. more risk -laden common stock of the MSO's. Mark Grotevant, an analyst at Kidder Peabody, said investors could HOWARD E. STARK expect total returns of between 15% and .Media Brokers -Consultants 35% for debt securities. 575 Madison Avenue New York, N.Y. 10022 (212) 355 -0405

Broadcasting Nov 12 1990 Business 63 MVP CHANHING IIAMS

America's Fastest Growing This week's tabulation of station and system sales ($250,000 and above) Brokerage Firm. $507,595. Price includes $50,000.85 cash We're Building a Reputation, PROPOSED STATION TRADES at closing and $457,594.15 in assumption of seller's liabilities. Seller is headed by Not Resting on One. By volume and number of sales Larry L. and Aleta Lewis, husband and wife, and has no other broadcast interests. Last Week: Buyers have no other broadcast interests. KGLR has adult contemporary format on AM's $1,416,118 6 93.5 mhz with 3 kw and antenna 298 feet FM's $557,595 2 above average terrain. AM -FM's $1,900,000 4 WMVG(AM)-WKZR(FM) Milledgeville, Ga. TV's $0O Sold by WMVG Inc. to Dale Van Cant- fort for $450,000. Price includes $450,000 Total $3,873,713 12 5 -year interest bearing note at 10 %, Year to Date: $100,000 of which is for five -year non - compete covenant. Seller is headed by AM's $91,916,186 342 Gary M. Davidson, and has interests in FM's $457,280,221 219 WLOP(AM) -WIFO -FM Jesup, Ga., and WDKD(AM)- WWKT -FM Kingstree, S.C. Buy- E. AM -FM's $346,140,227 197 Elliot B. Evers Randall Jeffery er has interests in WMVG Inc., the licens- 415-391-4877 407-295-2572 TV's $798,841,900 82 ee; WKZR(FM) Milledgeville, Ga.; WCA- Total $1,694,178,534 740 M(AM) and WPUB -FM, both Camden, S.C. WMVG is fulltimer with adult contemporary For 1989 total see Feb. 5. 1990 BROADCASTING. format on 1450 khz with 1 kw. WKZR has country format on 102.3 mhz with 3 kw and antenna 300 feet above average terrain. WYRE(AM) Annapolis and WBEY(FM) Gra- sonville, both Maryland Sold by Anna - WETC(AM) Wendell -Zebulon, N.C. Del Broadcasting Co. Inc. to Vision Sold by Daystar Broadcasting Network II Broadcasting Co. for $1.15 million cash at Inc. to Triangle East Broadcasting Inc. for Charles E. Giddens Brian E. Cobb closing. Seller is headed by Thomas W. $274,118. Price includes $10,000 earnest 703.827.2727 703-827-2727 Wilson, Thomas Neal Heaton and William money deposit and $264,118.85 promis- E. Blasier, and has no other broadcast in- sory note at 10%. Seller is headed by terests. Buyer is headed by Richard A. Lamar D. and Billie J. Lloyd, husband and Winn, David J. Robkin, Eric J. Cohen, wife, and is applicant for new FM on 97.9 Lawrence M. Goldfarb, Thomas G. Pless mhz in Oxford, Ala. Buyer is headed by Over $750,000,000 in and Derek A. Noyes. Pless has interests in Harry Welch and has interests in W &W completed transactions. PCA Communications Corp., licensee of Broadcasting Co., licensee of WTlK(AM) WHVY(FM) Baltimore. WYRE has a light Durham, N.C., and Mid -Carolina Broad- rock format on 810 khz with 250 w day. casting Co., licensee of WSAT(AM) Salis- WBEY has C &W format on 103.1 mhz with bury, N.C. werc(AM) has oldies format on 3 kw and antenna 300 feet above average 540 khz with 5 kw day and 500 w night. RADIO and TELEVISION BROKERAGE terrain. For other proposed and approved sales see FINANCING APPRAISALS KSCO(AM) Santa Cruz, Calif. Sold by "For the Record," page 77. Fuller- Jeffrey Broadcasting Corp. of Santa Cruz -San Jose to Michael L. Zwerling for $600,000 cash at closing. Seller is headed UNWIRED VERIFICATION by Robert F. Fuller, Joseph N. Jeffrey and Unwired network TVRC has re- Iv' Robert L. Caron, and has interests in KSCO(AM) Santa Cn1Z, KRCX(AM) Rose- tained Advertising Information ville, KRXQ(FM) Sacramento, KFMF(FM) Services Inc. to verify its unwired Chico, KHOP Modesto, KSRO(AM) and television network schedules. There KHTT(FM) Santa Rosa, all California; has been concern from advertisers KJJY(AM) and KJJY(FM), both Des Moines, about monitoring unwired networks MEDIA VENTURE Iowa; WBLM(FM) Portland, Me., and and verfication methods. TVRC's WOKQ(FM) Dover, N.H. Buyer has no oth- action is seen as attempt to legiti- PARTNERS er broadcast interests. Ksco has MOR for- mize the unwired business. AIS WASHINGTON, DC mat on 1080 khz with 10 kw day and 5 kw will check network lineups against ORLANDO night. corresponding station affidavits and SAN FRANCISCO KGLR(FM) Bettendorf, Iowa Sold by compare them with Nielsen Retro- Eternity Broadcasting Inc. to David L. coded report. McNally and Jeffrey D. Lyle for

64 Business 'Changing Hands Broadcasting Nov 12 1990 WEAK MERGER MARKET AFFECTS VENTURE CAPITALISTS Among the casualties of the soft looking for opportunities, and, last Sep- Said one venture capitalist: "Cable's station trading market are many tember, helped radio group owner New - values are also under pressure." venture capital firms that have City Communications (five AM's and Despite concern about reregulation, joined banks and subordinated lenders' eight FM's) restructure by investing $ 14 many firms still consider cable a safer reluctant to finance deals because of the million in convertible preferred stock investment. Said one Boston-based in- lack of senior credit, and are unable to and $6 million in subordinated debt. The vestor: "The nature of the cable cash cash out of current deals because of de- cash -in date for the stock is eight years. flow is far more a monopoly cash flow. clining property values. McNeil, formerly with First National It does not face the same competition Venture capital firms seem to shy Bank of Boston, is familiar with criti- that a broadcast cash flow does. There away from TV stations the most, and cism unloaded on banks for their conser- are not four or five entities in the market hard -to -find financing is not the only vative lending approach. "The banks trying to out -program or out -sell you. factor. Concern about declining audi- are taking the bulk of the heat, but ev- All those things lead one to believe that ence share, revenue slowdown and a soft eryone was involved in creating a slight- cable cash flow is worth more than advertising environment have led some ly overvalued marketplace. Banks have broadcast." firms to pull back from the television to overreact -they have a regulatory One factor keeping venture capitalists industry. framework they have to answer to." away from affiliate TV stations is the As is often the case with senior and When all is said and done, McNeil networks' cut back of compensation to subordinated debt, the difference be- thinks the banks will end up with only a stations, which has a "dramatic impact tween what sellers want and what buyers few losses on their broadcast portfolios: in the operations and value of affili- will pay is keeping many venture capital "Business is better than attitudes would ates," said Thomas Buono, president, firms out of the picture. Said Paul Finne- lead you to believe." Broadcast Investment Analysts Inc. He gan of First Chicago Venture Capital: Cable has benefited slightly from said "those funds flow right to the bot- "Our position is one of caution." He broadcasting's lost allure, but there is tom line." Earlier this year, NBC cut said the broadcasting business is still reregulation concern among venture cap- compensation to affiliates by almost $15 fundamentally good but the gap between italists that, in some cases, has over- million (BROADCASTING, Aug. 20). The buyers and sellers has "severely restrict- shadowed optimism about growing cable 10% decline for affiliates goes into ef- ed" the ability to finance. viewership and advertising revenues. fect next January. "People fortunate enough not to have to sell properties are in a pretty good spot," said Greg Barber, managing director, Narragansett Capital. The firm, which owns network affiliates in Providence, R.I., and Norfolk, Va., and has radio stations in four markets, is on a hold McVay Broadcasting of strategy. The only transaction for the firm this year was a cable system near Minne- apolis. Reregulation, however, has kept State College, Inc. some potential investors away from cable. "It is the cloud that has hung over cable has agreed to acquire the assets of for most of this year, [but] we felt [any] resolution would be one the industry could live with." WRSC-AM/WQWK-FM Barber is confident the business will PA pick up: "The banks have to come back State College, into business; [they] can't just invest in government securities." Barber conced- from ed the market did get "overheated" and speculated that investors will have to TMZ Broadcasting Company come up 25% to 30% equity instead of the 10% to 20% amount of a few years ago. Athough the current outlook for TV stations ranges from cautious to bleak, Barber is not worried about his firm's investments. "These are the businesses we want to be in during the 90's." QUESTCOMW'i° Others echo Barber's view. Brian McNeil, general partner, Boston -based Burr, Egan, Deleage & Co., said his Radio Station Brokerage & Financing Services firm is "comfortable holding on [to investments] for a slightly longer period Don Busself Marc Hand than originally planned. Clearly, values Gaithersburg, MD I (301) 963 -3000 Denver, CO I (303) 534 -3939 are down, [but] we're not trying to dump stuff." The firm is also still actively Subject to FCC approval

NrNiwslty Rev 12 1990 Business 65 VERONIS, SUHLER & ASSOCIATES COMMUNICATIONS INDUSTRY FORECAST New York -based media brokerage firm, Veronis, Suhler & Associates released study estimating total expenditures by industry segment and includes firm's projections for next five years (BROADCASTING, July 23). 1984 1984 -89 1989 /989 -94 1994 Gross Compound Gross Compound Gross Expenditures Annual Growth Expenditures Annual Growth Expenditures Industry Segment (S billion) (%) (S billion) (%) (S billion)

Broadcasting $24.7 5.8% $32.8 7.1% $46.2 TV Total 18.9 5.3 24.4 6.8 33.9 TV Networks 8.3 2.2 9.3 6.6 12.8 TV Stations 10.6 7.5 15.2 6.9 21.1 Radio Total 5.8 7.6 8.4 8.0 12.3 Radio Networks 0.3 8.2 0.5 8.1 0.7 Radio Stations 5.5 7.5 7.9 8.0 11.6

19.5 James A. Gammon, President Cable Television 7.5 12.0 13.3 8.0 Advertising 0.5 23.8 1.6 13.7 3.0 Subscriptions 7.0 10.9 11.7 7.2 16.5 Basic Cable 4.1 13.1 7.6 8.5 11.4 Pay Cable 2.9 7.4 4.1 4.5 5.1

COMPETENCE Filmed Entertainment 10.8 17.0 23.8 8.2 35.2 Box Office 4.0 4.5 5.0 5.3 6.5 AND Home Video 1.4 47.5 9.6 8.8 14.6 Television Programs 5.0 9.7 7.9 8.0 11.7 INTEGRITY Barter Syndication 0.4 23.7 1.2 15.1 2.4 Recorded Music 4.4 8.1 6.5 5.3 8.4

Newspaper Publishing 33.1 6.3 44.8 6.7 61.8 Identifying Daily Newspapers 30.9 6.1 41.5 6.6 57.0 Advertising 23.5 6.6 32.4 6.7 44.9 the Objective Circulation 7.4 4.3 9.1 5.9 12.1 Weekly Newspapers 2.2 8.8 3.3 7.9 4.8 Advertising 1.9 9.4 3.0 8.2 4.4 Negotiating Circulation 0.3 4.1 0.3 4.5 0.4 the Transaction Book Publishing 11.6 9.2 18.0 8.3 26.9 Consumer Books 6.9 10.1 11.2 9.1 17.3 Professional & Educational Books 4.7 7.8 6.8 7.0 9.6

Magazine Publishing 12.1 7.2 17.1 7.2 24.1 Consumer Magazines 9.5 8.0 14.0 7.5 20.0 Advertising 4.9 6.5 6.8 6.8 9.4 Circulation 4.6 9.5 7.2 8.0 10.6 Business Magazines 2.6 3.9 3.1 5.7 4.1 Advertising 2.3 4.0 2.8 5.7 3.6 C Circulation 0.3 2.7 0.3 5.8 0.5 GAMMON Business Info. Services 12.4 11.4 21.3 8.6 32.2 Total Communications I M E D A Industry Spending 116.6 8.8 177.5 7.5 254.4

BROKERS, INC. Other Advertising 31.4 8.5 47.2 7.3 67.3

Promotion 62.7 9.4 98.2 8.0 144.0 Radio Television Brokerage Total Spending 208.8 8.9 320.0 7.6 461.3 1925 K Street, NW, Suite 304 Total Advertising

Washington, DC 20006 & Promotion' 150.5 8.2 222.9 7.6 320.9 202- 862 -2020 Total End -User 58.3 10.7 97.0 7.7 140.4

GNP 3,772.2 6.8 5,233.2 7.2 7,420.0 Member: National Association of Media Brokers Communications as (HAMS). NAB a/o of GNP 5.5 6.1 6.2

'Weekly newspaper advertising is counted in the segment totals and in "Other Advertising" but only once in "Total Spending" and "Total Advertising and Promotion."

66 Business Broadcasting Nov 12 1990 SOME MEDIA COMPANIES DECIDE TO SHOP AT HOME Capital Cities /ABC, Washington Post and others say buying in one's own stock is cheaper than buying others' media properties

Ignored among media deals over the about used up its current authorization Katz. He said that MCA has "never past year is at least half -a- billion after making sizable share repurchases really been aggressive' and that it is dollars in transactions involving during the summer. Since 1986 Tribune further limited by merger discussions publicly -held companies. These compa- has purchased at least 17 million shares with Matsushita. Time Warner has a lot nies have been buying their own stock. and last May authorized an additional of debt, Katz said, while both Disney which while not showing up in the tallies two million share program. and Paramount "probably feel there are of station trading nor considered a part Still a number of group owner/pub- buyers out there willing to keep up the of "mergers and acquisitions," often lishers have existing authorizations that stock price, so why should they." has a similar rationale. aren't being used. Pulitzer Publishing Among ad agencies Interpublic Group The ability to buy in one's own stock has done very little and intends to do has been active. said PaineWebber secu- provides an alternative way of "invest- little in the future, said Jim Maloney. rities analyst Alan Gottesman. ing" cash and, because it diverts money secretary of the company. "To buy back Buybacks are not without problems, away from the station trading, may help the stock would reduce the public float including the general problem of timing. explain that market's softness. Said which at 1.8 million shares is pretty The Washington Post Co. for instance Gannett's vice chairman and chief finan- small as it is," he said. paid an average price of more than $275 cial administrative officer, Douglas The absence of buybacks by financial- per share in share repurchases last year McCorkindale: "We are effectively buy- ly capable companies may also be a neg- and in the first quarter of this year, ing media properties at an equivalent of ative indicator, said Steven Rattner, spending over $175 million, then paid about six times Gannett's cash flow, a partner at Lazard Freres: "I don't think roughly $250 per share in a roughly $50 lower price than for individual transac- they are that confident about the busi- million buyback in the second quarter. tions." McCorkindale added that since ness. Remember in 1987 the stock mar- The stock is now trading at about $175 the termination of negotiations with the ket was down but the business hadn't per share. -SP Gannett Foundation over repurchasing fundamentally changed...today there are the latter's shares (BROADCASTING, Oct. a lot of things that have changed besides 8) the company is now allowed to buy the market...there are times when stocks back shares on the open market and has go down for good reasons." been doing so "just about every day of While virtually all media companies October." The company still has rough- have seen their stock prices depressed in ly half of the 7.5 million share repur- recent months, most of them are probably chase authorization made by the board not buying back their shares. Many pub- of directors in May I988 -there are licly -held MSO's have a considerable roughly 162 million shares outstanding. amount of debt and may not have the Using similar language, Capital Cit- financial flexibility to buy back shares. ies /ABC explained in its annual report Several weeks ago Home Shopping Net- why the company had spent $233 mil- work increased its repurchase authoriza- CALL MRN FOR RADIO'S BEST lion in 1989 buying in 523.000 shares. tion from $10 million to $20 million. KEPT SECRETI at a cost of $445 per share. which was Some observers also feel that MSO's 16.3 times that year's net earnings: have avoided repurchases over the past The 1989 stock repurchases averaged year because depressed stock prices have 7.3 times operating cash flow, which helped their lobbying on cable regulation compares favorably with the multiple of legislation. Said one major cable investor: 10 to 12 times operating cash flow paid "Up until the first of October MSO's for most quality media acquisitions in have not wanted to admit they had excess recent years." Despite a higher stock cash...that would have given regulation price in the first quarter of 1990, the proponents the argument that such funds company's board passed a new one mil- should instead be given back to the sub- lion share authorization, which has been scribers in the form of lower rates." Call Collect partly exercised. While some companies have held In addition to the theoretical return a back from share repurchases, executives (904) 254 -6760 company gets on buying in stock, the individually have been willing to take and practice also often serves to help boost advantage of depressed prices, among TURN SUNDAY earnings per share. them. Steve Ross at Time Warner, Sum- INTO Other companies that have recently ner Redstone at Viacom, and it is said, MONEY-DAY been active in share buybacks include executives at Adelphia Communications The Washington Post Co., which over and directors of Cablevision Systems the past 18 months has spent roughly with some small purchases. $230 million buying in stock. Meredith Nor have the major studios done Publishing's chief financial officer, much share repurchasing, said Shearson James Stack, said the company has just Lehman Brothers securities analyst Ray P.O. BOX 2688, DAYTONA BEACH, FLORIDA 32115

R641ioufiRB Nov 12 12!0 Business 67 FOCUS ON FINANCE

Media stocks were mixed last week against background of the Week "), climbing 13/4 to 87/g, still below price of only two slight increase in broader indices. Market seemed unim- weeks ago. pressed by CBS takeover talk appearing last week in Wall Financial News Network for the week was up 1/16, to 31/4, Street Journal, Business Week and variety of trade publica- and was among active stocks, as percentage of average daily tions. For week ending Wednesday, stock traded on below volume, on NASDAQ last Wednesday. Orion Pictures contin- average volume, and at 1585/8, was about even with price of ued to gain following announcement that it had retained Salo- two weeks ago. Group owner stocks were mixed, as were mon Brothers to help raise equity (BROADCASTING, Nov. 5). MSO and entertainment issues. Scripps Howard, which had Stock jumped 27% to 11'/g, still within range of recent mostly avoided plunge suffered by other publisher/group own- months. At 61 1/5, MCA was up 9% for week but still below ers, got its come -downance dropping 22% to $38. No immedi- price of month ago. Agency stocks were mostly up last week ate explanation was available for decline; company has meet- with Omnicom, WPP Group and Interpublic Group showing ing planned with investors in New York several weeks hence. best gains. Latter stock was up 7 %, to 317/g, perhaps on news News Corp. received modest boost from announced merger of that subsidiary, McCann -Erickson, had won Skypix (DBS) cash -draining DBS operation in Europe (see story, "Tóp of account, with ad billings valued at $40 million. Markel Market Closing (losing Capitali- Hosing Boded Capitali- Wed Wed Net Percent P/E sation Wed Wed Net Percent P/1 nation Nov ' Oct 31 Change Change Ratia;000,000) Nov 7 Od 31 Change Change Ratio :000,000)

BROADCASTING BROADCASTING WITH OTHER MAJOR INTERESTS

N (BLC) A.N. Belo 29 3/4 29 3/4 00.00 25 555 A (BHC) SRC Comm. 41 1/4 41 7/8 - 5/8 -01.49 -8 1,208 N (AFL) American Family 14 7/8 14 7/8 00.00 II 1,210 N (CCB) Cap. Cities/ABC 386 1/4 398 -I1 3/4 -02.95 13 6494 0 (ACCMA) Assoc. Comm. 17 16 1/2 1/2 03.03 43 317 N (CBS) CBS 158 5/8 156 1/4 2 3/8 01.52 I I 3,755 N (CCN) Chris -Craft 27 1/S 26 1/4 7/8 03.33 691 A (CCU) Clear Channel 10 3/4 10 7/8 - 1/8 -01.14 -63 61 O (DUCO) Durham Corp. 27 1/2 28 - 1/2 - 01.78 14 232 O (JCOR) Jacor Commun. 1 3/4 1 3/4 00.00 -1 17 N (GC!) Gannett Co. 31 7/8 31 1/8 3/4 02.40 13 5,036 O (OSBN) Osborn Commun. 6 1/2 6 1/2 00.00 -9 45 N (GE) General Electric 52 52 00.00 11 46,208 O IOCOMAI Outlet Comm. 10 11 - 1 -09.09 12 65 O IGACCI Great American 2 1 7/8 1/8 06.66 70 A (PR) Price Common. 1/2 1/2 00.00 4 A ( HTG) Heritage Media 2 3/4 3 - 1/4 - 08.33 -6 124 O (SAGB) Sage Bcrg. 1 1/2 1 1/2 00.00 -I N (JP) Jefferson -Pilot 35 33 3/4 I 1/4 03.70 8 1.250 O (SCRP) Scripps Howard 38 49 -II - 22.44 16 392 N (LEE) Lee Enterprises 22 21 5/8 3/8 01.73 12 513 O (SUNNC) SunGroup Inc. 3/4 3/4 - 00.00 -I 5 N (LC) Liberty 40 41 - 1 -02.43 9 313 O (TLMD) Telemundo 3 1/8 3 1/2 - 3/8 - 10.71 -I 71 O (LINB) LIN 45 3/4 43 1/4 2 1/2 05.78 -15 2.350 O (TVXGC) TVX Group 9 1/4 9 3/16 1/16 00.68 67 N (MHP) McGraw -Hill 46 1/8 47 - 7/8 -01.86 115 2.245 O (UTVI) United Television 29 1/4 28 I 1/4 04.46 3 317 A (MEGA) Media General 16 5/8 16 7/8 - 1/4 -01.48 24 420 N (MOP) Meredith Corp. 21 3/8 21 5/8 - 1/4 -01.15 -14 393 0 (MMEDC) Multimedia 55 54 3/4 1/4 00.45 16 622 PROGRAMING A (NYTA) New York Times 17 1/4 17 1/4 00.00 5 1.313

N (NWS) News Corp. Ltd. 8 7/8 7 1/8 1 3/4 24.56 5 2,382

O ( PARC) Park Commun. 11 12 1/4 - 1 1/4 - 10.20 12 227 ACTV Inc. 2 3/4 2 3/4 00.00 2 O (IATV) O (PLTZ) Pulitzer Pub. 17 17 1/2 - 1/2 -02.85 6 178 (ALLT) All American TV 2 2 00.00 3 O O (STAUF) Stauffer Comm. 130 130 00.00 48 144 Carolco Pictures 5 7/8 6 3/4 - 7/8 - 12.96 9 177 N (CRC) N (TMC) Times Mirror 23 22 3/8 5/8 02.79 12 2,956 O (DCPI) dick clark prod. 3 1/2 3 1/2 16.66 15 28 N (TRB) Tribune Co. 33 1/2 33 5/8 - 1/8 -00.37 11 2,206 N (DIS) Disney 91 91 00.00 15 12.101 A (TBSA) Turner Bcstg.A' 10 3/4 9 1/4 I 1/2 16.21 -71 1,603 (FNNI) FNN 3 3/16 3 3/16 00.00 9 57 O N (WPO) Washington Post 171 168 1/2 2 1/2 01.48 11 2,057 (FE) Fries Entertain. 1/2 9/16 1/16 - 11.11 2 izi - N (WX) Westinghouse 25 3/8 25 1/4 1/8 00.49 7 7.386

A (HHH) Heritage Ent. 1 1/S 15/16 3/16 20.00 -2 8 N (HSN) Home Shop. Net. 3 1/2 3 1/8 3/8 12.00 87 315

0 (IBTVA) IBS I 1/4 1 1/4 00.00 15 4 N (KWP) King World 22 3/8 23 - 5/8 - 02.71 10 850 CABLE O (KREN) Kings Road Ent. 5/32 5/32 00.00 0 N (MCA) MCA 61 1/2 56 1/2 5 08.84 23 4.624 A (ATN) Acton Corp. 5 1/2 5 7/8 - 3/8 - 06.38 -4 8 N (MGM) MGM/UA Comm. 17 1/4 17 1/4 00.00 -17 880 O (ATCMA) ATC 27 3/4 26 1/8 1 5/8 06.22 28 3,026 11 (NNH) Nelson Holdings 1 3/4 2 3/8 - 5/8 - 26.31 7 EuCVC) Cablevision Sys.A' 10 1/4 3/4 07.31 244 (NNET) Nostalgia Net. 9/16 9/16 00.00 3 A (CTY) Century Comm. 4 1/8 4 I/8 03.12 -4 269 27.14 31 202 O (CMCSA) Comas* 9 3/4 9 7/8 - 1/8 -01.26 -6 1,100 1 (OPC) Orion Pictures 11 1/8 8 3/4 2 3/8 N (PCI) Paramount Comm. 37 1/4 35 1/8 2 1/8 06.04 25 4.391 A (FAL) Falcon Cable 9 1/2 9 3/4 - 1/4 -02.56 -7 60

N (PLA) Playboy Ent. 3 7/8 4 - 1/8 -03.12 20 72 O (JOIN) Jones Intercable 5 3/4 6 - 1/4 -04.16 -3 71 0 (QNTQE) Qintex Ent. 1/8 1/S 00.00 26 N (KR1) Knight- Ridder 37 3/4 37 3/8 3/8 01.00 11 1,893 O (QVCN) QVC Network 4 3/8 4 3/4 - 3/8 -07.89 -11 75 T (RCLA) RogersA' 9 9 00.00 -17 349 O (RVCC) Reeves Commun. 6 3/4 6 3/4 00.00 -16 85 O (TCATI TCA Cable TV 10 3/8 10 1/4 1/S 01.21 45 251 O (RPICA) Republic Pic.'A' 5 3/8 5 1/4 1/S 02.38 29 23 O (TCOMA) TCI 10 1/4 9 7/8 3/8 03.79 -14 3,648 O (SP) Spelling Ent. 2 7/8 3 - I/8 -04.16 14 95 N (TWX) Time Warner 74 7/8 70 1/4 4 5/8 06.58 -5 4,303 (JUKE) Video Jukebox 4 3 7/8 1/8 03.22 -30 37 O IUAECA) United Art.'A' 10 10 1/4 - 1/4 - 02.43 -14 1,404

16 1 (WONE) Westwood One 3 1/8 2 1 1/8 56.25 -I 45 A (VIA) Viacom 17 3/8 3/8 06.10 -20 1,854

Y Business Broademfllp Nov 12 1296 RECESSION ON MIND OF TVB, AS CONVENTION CONVENES

An anti- recession package being pie are expected to attend. partments will be addressed by Robb offered by the Television Bureau The meeting will feature several pan- Dalton, president, Pinnacle Communi- of Advertising at its annual meet- els addressing the changing climate of cations. ing in Dallas this week (Nov. 14 -16) television management. Delivering the Panels for Nov. 15 include one mo- will probably prove to be of great inter- keynote address will be H. Ross Perot, derated by Phil Jones, chief executive est to broadcasters in today's belt- tight- founder of Electronic Data Systems, officer, Meredith Broadcasting, that will ening environment. who will talk about meeting the chal- focus on general managers who have The anti-recession package, a late ad- lenges of a changing industry. That issue "successfully added marketing to their dition to the association's 36th annual will be covered more directly by a panel job descriptions." Another panel will meeting, is a white paper focusing on comprising Don West, managing editor, address the problems of building a sales the importance of maintaining normal Broadcasting Magazine; Gerry Byrne, forecast and what new ideas have advertising levels despite a recessionary publisher, Variety; Ron Alridge, editor emerged to make the job easier. economy. Said TVB President Jim and publisher, Electronic Media and The meeting will adjourn on Friday, Joyella: "Advertising budgets are al- Dawson Nail, executive editor, Televi- Nov. 16, with a panel on another timely ready beginning to reflect a pessimistic sion Digest. The panel, "Mass Commu- topic: "How Cable and Newspapers Sell economic outlook...It is no secret that nications in Transition," will be moder- Against Television." Executives from advertising during good times is impor- ated by Ed Reilly, president, McGraw - cable and newspapers will tell broad- tant, but advertising during tough times Hill Broadcasting Co. Both Perot's casters where broadcast television is vul- is crucial. It's a smart competitive move speech and the panel are scheduled for nerable to their media. for advertisers to keep up their media Nov. 14. Tough times have not kept away ex- usage in 1991..." The keynoter for the meeting's second hibitors, which, according to the associ- The theme of this year's meeting is day will be Scott Harding, national retail ation, are flocking to the meeting in "Television Management: Growing the advertising manager for Sears, who will record numbers. Among the 23 exhibi- Business Now." The meeting, accord- describe the company's marketing strat- tors are Arbitron, Birch -Scarborough ing to Joyella, is "designed to address egies and how television fits in. The Research, Nielsen Media Research, the tough economic climate the country subject of how sales managers can better Newspaper Advertiser Reports and Jef- is experiencing now." Close to 800 peo- work with their news and promotion de- ferson -Pilot Data Services Inc. -lF

STOCK INDEX (CONY.)

Market Market Closing Closing (apitoli- Closing (ankh- Wed Wed Net Perrent PIE ration Wed Wed Net Percent P/E ration Ratio Nov 7 Od 31 Chonge Change Ratio ;000,000; Nov 7 00 31 Change Change ,000,0001

EQUIPMENT & MANUFACTURING SERVICE

IMMM) 3M 78 7/8 79 - 1/8 -00.15 13 17,507 U(AFTI) Am. Film Tech. 4 4 1/2 - 1/2 - 11.11 12 39 (ARV) Arvin Industries 15 14 5/8 3/8 02.56 21 281 O (AGRPC) Andrews Group 2 3/8 2 3/8 00.00 -1 21 (CCBL) C -Cor Electronics 4 1/4 5 - 3/4 - 15.00 3 18 O (BSIM) Burnup & Sims 6 7/8 6 1/4 5/8 10.00 76 86 (CTEX) C -Tec Corp. 12 12 1/2 - 1/2 -04.00 -44 197 A (CLR) Color Systems 1 1/2 1 3/4 - 1/4 - 14.28 -I 9 (CHY) Chyron 11/16 5/8 1/16 10.00 -1 7 N (CQ) Comsat 21 7/8 22 1/4 - 3/8 -01.68 6 409

(CON) Cohu 8 7 7/8 1/8 01.58 6 15 N (CDA) Control Data 9 1/4 8 1/4 1 12.12 -2 393

(EK) Eastman Kodak 38 7/8 39 3/4 - 7/8 -02.20 15 12,612 N (DNB) Dun & Bradstreet 38 1/4 37 1/8 1 I/8 03.03 13 6,979 19 10 (HRS) Harris Corp. 16 1/2 15 1 1/2 10.00 5 661 N (FCB) Foote Cone & B. 5/8 18 3/4 7/8 04.66 212

(IV) Mark IV Indus. 7 1/2 7 1/2 07.14 1 104 O (GREY) Grey Advertising 127 132 - 5 - 03.78 11 143 00.00 75 (MATT) Matthews Equip. I 1/8 1 1/4 - 1/S - 10.00 56 6 O (IDBX) 1DB Commun. 6 3/4 6 3/4 42 (MCDY) Microdyne 3 1/4 3 1/4 00.00 46 13 N (IPG) Interpublic Group 31 7/8 29 3/4 2 1/8 07.14 14 1,103

26 26 13 682 (MCOM) Midwest Comm. 1 3/8 1 5/8 - 1/4 -15.38 3 4 O (OMCM) Omnicom 00.00 16 (MOT) Motorola 55 53 7/8 1 1/8 02.08 14 7,233 O (RTRSY) Reuters 34 5/8 32 5/8 2 06.13 14,926 N 2 1/4 2 3/8 -2 356 (PPP Pico Produces 3/8 5/8 - 1/4 -40.00 1 (SAA) Saatchi & Saatchi - Id -05.26

(SFA) Sci- Allanta 9 1/2 9 5/8 - 1/8 - 01.29 5 211 O (TLMT) Telemation 1/2 3/8 1/8 33.33 1 2 (SNE) Sony Corp. 46 1/4 49 7/8 - 3 5/8 -07.26 24 15,351 O (TMCI) TM Commun. 7/32 1/8 3/32 75.00 -I 4

(TEK) Tektronix 16 15 1/4 3/4 04.91 -5 464 A (UNV) Unite! Video 5 3/4 5 3/4 00.00 -9 8

(VAR) Varian Assoc. 27 5/8 25 2 5/8 10.50 -31 528 0 (WPPGY) WPP Group 16 15 1 06.66 8 645 (WGNR) Wegener 5/8 3/4 - 1/8 - 16.66 -3 4

(ZE) Zenith 5 7/8 5 5/8 1/4 04.44 -2 157 Standard & Poor's 400 358.15 356.82 11.33 0.4

Broadcasting Nov 12 1990 Business 69 SATE LUTE

'MULTI - FORMAT' DECODER SCRAMBLES ENCRYPTION PICTURE DecTec claim that its SUN decoder can emulate VideoCipher could edge programers closer to all new system, perhaps when new satellites launch in 1992 -93

The more than 40 cable programers DecTec's apparent success in emulating Meltzer said GI engineers "believe we that currently encrypt their satellite VC -II portends success in emulating the can block attacks on the headends." signals with General Instrument's VC -II Commercial unit used by cable DecTec's "sophisticated alternative," VideoCipher II began receiving letters last headends. Such a success, he said, Grayson said, is based on the recent in- week from a Canadian company that would make moot GI's efforts to up- ventions of two U.S. -based companies: claims to have developed a new encryp- grade the consumer units from VC -II to first, gate array technology developed by tion system that can emulate VC -II or any VC -II Plus, since owners of SUN could San Jose, Calif. -based Xilinx that allows other system and that will immediately then receive the commercial feeds any- SUN to emulate other encryption systems reduce signal theft "to zero." way and ignore any GI attempts to se- and, second, the smart card developed by With plans to begin marketing its Se- cure the consumer VC -II data stream. Dallas Semiconductor. cure Universal Norm (SUN) scrambling If a breach of the commercial unit Upon introduction of the system to the system in Canada by the first week in appears yet more imminent, he said, the U.S., said Grayson, "We fully expect December, DecTec International Inc., central impact of SUN could be to drive some sort of civil action" from General based in Sidney, British Columbia, has the cable industry more quickly to an all Instrument. begun a campaign "to inform everybody new system, perhaps when the new gen- "I seriously doubt that the programers in advance" of shipments of SUN into eration of cable satellites launches be- will sell rights" to DecTec, said Chuck the U.S. by the end of the year, said ginning in early 1992 (when old and new Hewitt, president of the Satellite Broad- DecTec President John Grayson. At birds could carry, for some transitional casting & Communications Association. least one of the letters bearing Grayson's period, both VC -II and new system en- And without rights, he said, sale of SUN signature asks the programer to advise crypted transmissions). decoders would "still be a violation of DecTec on "how you would like your If the industry were to abandon VC -II the Communications Act" as a promo- subscription revenues handled." and VC -II Plus, he said, it would want tion of piracy. But in the view of at least one major to jump to a system that offers both hard Grayson insisted that his company cable programer that has received Dec- video encryption and a replaceable secu- stands to make more money "by a long Tec information on more than one occa- rity cartridge, or smart card. DecTec's shot" by selling a legitimate multisys- sion, Grayson's move may be "just a proposed encoder, he said, offers no tem interface than by selling pirate box- cover" to legitimize plans to make quick step -up from VC -II's soft -encrypted vid- es. By December, SUN software will money on descramblers that can pick up eo to hard encryption, which has be- correct flaws in VC -II security, and virtually all programing encrypted in the come significantly more affordable since then, he said, it will be up to programers U.S. without authorization or payment. HBO launched -the encryption business to move to his fully secure system. Say- Grayson said SUN is compatible with in 1986 with the adoption of VC-II. The ing DecTec "needs the programers to any existing or future encryption system programer said he takes DecTec's lack legitimize [SUN owners] as paying cus- and features a reprogramable "smart of emphasis on its encoder features as tomers," Grayson would not rule out the card" that can be recycled to solve any indicative of its real intention to flood sale of decoders in the U.S. even with- security breach. Additionally, DecTec the market with potentially legal, yet out rights agreements with programers. claims that the SUN system can accom- unaddressable, decoders. The SUN decoder boxes- described modate multiple encryption systems at General Instrument has been testing by Grayson as a nonfunctioning "blank once and "instantaneously switch be- "samples" of SUN for at least six canvas" until the smart card is insert- tween several scrambling modes." weeks and, with Canadian and U.S. ed-are being manufactured by Link Speaking on the condition that he not counsel, has been developing both civil Technologies' in Delta, B.C. Grayson be identified, the cable programer said and criminal grounds to bar DecTec claimed that Dallas Semiconductor's SUN's "compatibility" with VC -II adds from marketing the product in the U.S., smart card currently costs $24 to make up not to the new "flexible standard" said Michael Meltzer, vice president of and should go down to $10 with econo- that DecTec claims, but rather to a sys- sales and marketing for GI's Video - mies of scale. tem that has effectively "stolen" VC -II Cipher Division. Cases for patent in- If we return to square one," with of software to manufacture pirate boxes, fringement and violation of the Commu- nonaddressable decoders flooding the rather than going through the more cost- nications Act are being developed, he market, and/or if cable operators must ly, and illegal, process of obtaining real said. On the technological defensive as replace $200 million worth of commer- VC -II's to alter. Grayson denied he is well, GI is "looking at" introducing a cial decoders, said the cable programer, promoting piracy. version of VC -II Plus with a smart card, the industry "may ask, 'Why support On a potentially worse note for Gen- he said. And as for protection of the GI ?' At what point do you stop sending eral Instrument, said the programer, commercial VideoCipher data stream, money in that direction ?" -rot

pa.daplM Nov 12 1920 WASHI1GT01

KASTENMEIER LOSES HOUSE SEAT TO BROADCASTER Former anchor -reporter Scott Klug unseats chairman of House Copyright Subcommittee; House Engrgy and Commerce members Walgren and Bates go down to defeat; Tauke fails in bid for Senate

House Copyright Subcommittee tions Subcommittee who have been ac- Outlet to fellow shareholders two years Chairman Robert Kastenmeier tive in communications, Al Swift (D- ago for about $ 12 million (BROADCAST- (D- Wis.), author of the 1976 Wash.) and Cardiss Collins (D- III.), are ING Aug. 1, 1988). However, he re- Copyright Act that created the cable su- likely to take advantage of their commit- mains a member of the board of Comsat, perstations and a strong advocate of tee seniority and fill the vacant subcom- having been appointed to the post by opening up federal courtrooms to broad- mittee chairmanships. But to do so, they President Kennedy. cast cameras and microphones, was will probably have to give up their seats David E. Henderson, who succeeded among only 15 House incumbents (of on the telecommunications subcommit- Sundlun at Outlet, said Sudlun "is very 406 running) to go down to defeat in last tee, diminishing their clout on commu- well suited to the challenge" his victory Tuesday's general elections. nications issues. presents him. "He brings to the position The 16 -term congressman was ousted Broadcasters lost a congressional ally a sense of civic responsibility" and by 37- year-old political newcomer Scott when Tauke lost his bid to unseat Iowa sound business sense, he said. adding Klug, a former anchor at WKOW -TV Madison, Wis., and reporter at WJLA -TV Washington. A strong possibility to replace Kasten - meier on the Copyright Subcommittee is Mike Synar (D- Okla.). An aide to the six -term lawmaker said Synar is "in position" to assume the post, but is reluctant to give up his chairmanship of a government operations subcommittee for it. Aside from copyright, the subcommittee also has jurisdication over the federal courts and the criminal justice system. If Synar succeeds Kastenmeier, he will be in an unusually strong position to affect communications policy. He is also a member of the House Energy and Corn - merce Committee and its Telecommunica- tions Subcommittee, which have jurisdication over communications issues. Also among the House's unfortunate 15 Robert Kastenmeier lost his House seat Tom Tauke lost his race for the Senate were two members of the House Energy and Commei-ce Committee: Doug Wal- Democratic Senator Tom Harkin. The that he will be a member of Sundlun's gren (D -Pa.) and Jim Bates (D- Calif.) Republican party had been hopeful that transition team. Their losses coupled with the depar- Tauke could pick up a Senate seat for Minnesota Republican Rudy Bosch - ture of four other Committee mem- the party, but, when all votes were witz had the dubious distinction of being bers-Thomas Luken (D- Ohio), How- counted, he managed to capture just the only Senator of 32 running for re- ard Nielsen (R -Utah) and Bob Whittaker 46 %. election to lose. That means the five (R -Kan.) retired and Tom Tauke (R- In Rhode Island, the third time was members of the Senate Commerce up for Iowa) gave up his House seat in for an the charm for former broadcaster Bruce reelection will all be returning. ill -fated shot at the Senate -will impact Sundlun. After losing races for the state- Larry Pressler (R -S.D.) had the clos- communications policymaking in more house in 1986 and 1988 (the state elects est race of the five, winning 53 %-45% ways than one. its governor every two years), the for- over Democrat Ted Muenster. Al Gore Walgren and Luken chaired Com- mer chairman and chief executive offi- (D-Tenn.), an advocate of strong legis- merce subcommittees -the former, con- cer of Outlet Communications and Dem- lation reregulating cable, won the most sumer protection and competitiveness, ocrat finally prevailed, defeating lopsided, garnering 70% to defeat Re- and the latter, transportation and hazard- Republican incumbent Edward DiPrete publican William Hawkins. ous wastes. With their departure, two with 74% of the vote. James Exon Jr. (D -Neb.) captured members of the House Telecommunica- Sundlun sold his remaining interest in 59% of the electorate to defeat Republi-

Broadcasting Nov 12 1990 w.tYyt.. 71 can Hal Daub. John Kerry (D- Mass.) 10- minute videotape sent to 40,000 vot- conflicts. defeated Republican Jim Rappaport with ers-was unsuccessful. Brady received Kastenmeier's Copyright Act of 1976, a final tally (58% -42%) that was not as 39% of the vote. Biden is chairman of through the creation of the compulsory close as many had expected. And Jay the Senate Judiciary Committee. copyright license, allowed cable systems Rockefeller (D- W.Va.), the only one of Klug's defeat of Kastenmeier, who to import and carry distant broadcast sig- the five not a member of the communi- had held the seat since 1958, ranked as nals like Ted Turner's superstation cations subcommitte, handily beat Re- one of the biggest upsets of the day. WTBS(TV) Atlanta. The distant signals publican John Yoder, 69% -31%. According to Klug campaign manager along with the pay programing services In other races of intersts to broadcast- Paul Markowski, Klug managed the up- like Home Box Office, provided the ers, Paul Simon (D- Ill.), who could set by making an unusually strong show- economic base upon which the modern boast of authoring a law aimed at stem- ing in the second district's only urban cable industry is built. ming TV violence (Broadcasting, Nov. area, Madison. Instead of losing Madi- to import and carry distant broadcast sig- 5), defeated longtime Representative son by 15,000 votes or more as other nals like Ted Turner's superstation Lynn Martin, 64 % -36%, in another challengers have in the past, he said, WTBS(TV) Atlanta. The distant signals blow to the Republican party's ambi- Klug lost it by just 4,000. That coupled along with the pay programing services tions to regain control of the Senate. with the Republican's usual strength in like Home Box Office, provided the Jesse Helms (R- N.C.), the anti-por- the rural areas produced the margin of economic base upon which the modern nography advocate who authored the victory, he said. cable industry is built. law requiring the FCC to prohibit broad- After several years as a reporter at Jim May, executive vice president, cast indecency 24 hours a day, defeated WJLA(TV), Klug returned to his native government affairs, National Associa- former Charlotte Mayor Harvey Gantt Wisconsin (he grew up in Milwaukee) in tion of Broadcasters, called Kastenmeier (D), 54 %-46%, amid controversy over 1988 to pursue a masters of business "a thoughtful and diligent legislator broken voter machines in the predomi- administration at the University of Wis- who knows copyright issues better than nantly black Durham County. consin at Madision and to work at anyone else in the House. He's been a In Delaware, Republican Jane Bra - WKOW -TV there as anchor and reporter. good friend of broadcasters, and was dy's underdog campaign against incum- Due to the broadcast job, said Mar - always a strong supporter of must-carry bent Democrat Joe Biden -which at- kowksi, "people on Main Street certain- and other issues. We wish him well, and tracted attention through its use of C- ly knew who he was." Klug left the thank him for his leadership of broadcast SPAN and network news footage in a station in February to avoid equal time concerns." -pn

VALENTI STUMPS AGAINST EUROPEAN QUOTAS MPAA president urges government to resist attempts by European countries to limit U.S. film and TV imports

Motion Picture Association of from GATT for audiovisual products America President Jack Valenti would let stand quotas on imports on last week urged the U.S. gov- such products imposed by the European ernment not to acquiesce to efforts led Community. "France has already barri- by Western European countries to ex- caded its TV stations with even heavier clude movies and television programs quotas," he said. "Other EC countries from an international free -trade agree- are eyeing those quotas with the relish of ment now nearing completion. a hawk hovering over a chicken farm." If the government signs an agreement European quotas requiring broadcast- with such an exclusion, said Valenti be- ers to insure European origin "where fore the Los Angeles World Affairs practicable" for a majority of program- Council, it "will have forfeited the fu- ing (excluding news, sports, game ture of one of the few U.S. products shows, advertising and teletext) was in- whose mastery in world markets is af- corporated in a wide -ranging EC televi- firmed." sion broadcasting directive passed earli- "In an era when the phrase 'surplus er this year. balance of trade' is seldom heard in our The European countries justify the land, the U.S. visual entertainment in- quotas as protection of their culture, Va- dustry is one of the USA's glittering lenti said. But U.S. programs and mov- trade jewels," he said, noting that the ies are "hospitably received" by the U.S. film and television industry gener- people, who "like, admire and patronize ates a $3 billion -a -year surplus. what we offer them," Valenti said. Ambassador Carla Hills, the U.S. MPAA's Jack Valenti "What this confirms is the EC objection trade representative, "is vibrantly sup- has nothing to do with culture," he said. portive" of including movies and pro- which must hold the line against an ineq- "What it is really about is commerce. grams in the General Agreement of Tar- uity which would allow other nations to The only way to force citizens not to iffs and Trade (GATT), whose goal is to handcuff America's finest trade resource watch American programs is to keep eliminate trade barriers, said Valenti. and thereby enlarge our trade deficit." those programs off the air." "But finally, it will be the Congress According to Valenti, an exemption "For whatever it's worth. I tell you n Washington Broadcasting Nov 12 1990 that the American film and TV industry result of an agreement that our own gov- would deprive other nations' citizens of will not go gently into the night," Va- ernment signed," he said. the right to choose freely what they want lenti said. "We cannot and will not al- "What a disastrous charade it would to watch. It would be a wrong that cries low one of America's most prized trade be," Valenti said. "It will cost U.S. out to be set right. And we will fight to assets to be exiled and excluded as a taxpayers hard earned trade dollars. It do just that." -ilia

ONE -TO -A- MARKET WAIVERS: EXCEPTION IS THE RULE

Iit December 1988, then FCC Chair- wanted to repeal man Dennis Patrick CROSSOWNERSHIP WAIVER GRANTS the FCC's one -to -a- market rule prohibiting common ownership of radio and television stations in the same market. Rank/Marker Combination Licensee Slants unable to muster a second vote for but, 1. New York WABC-AM-TV, WPU(FM) Caprities /ABC Existing repeal (there were only three commis- 2. Los Angeles KABC-AM-TV, KLOS(FM) Caprities /ABC Existing sioners at the time), he settled for a liberal policy for granting waivers to the 3. Chicago WLS-AM-TV, WYTZ(FM) Caprities /ABC Existing rule. 4. San Francisco KGO-AM-TV Capcities/ABC Existing Nearly two years and 21 waiver re- 5. Philadelphia KYW-TV, WMMR(FM) Group W New quests later, it appears that Patrick may 7. Boston WEEI(AM), WFXT(TV) Boston Celtics New

have gotten his way after all. Boston WHRC(TV), WFNX(FM) Rogue TV Corp. New According to the FCC's records, the 14. St. Petersburg, Fla WTSP-TV, WKRL(FM) Great American Broadcasting New agency has granted 20 of the requests, preserving or creating radio -television 15. St. Louis KDNL-TV, KSTZ(FM) Adams Communications New combinations in an equal number of 29. Kansas City, Mo. WDAF-AM-TV, KYYS(FM) Great American Broadcasting Existing markets ranging from New York to 30. Cincinnati WKRC-AM-TV, WKBO(FM) Great American Broadcasting Existing Glendive, Mont. 42. Memphis WHBQ(AM), Ch. 50 (New TV) Flinn Broadcasting New "I am profoundly disappointed at the 57. Tulsa, Okla. KAKL(AM), KMOD(FM), KOKI-TV Clear Channel Television New in duplicity manifested the commis- 69. Knoxville, Tenn. WEZK(FM), WKXT-TV South Central Communications New sion's implementation of the policy." 92. Kingsport, Tenn. WKPT-AM-TV Holston Valley Broadcast New said Andrew Schwartzman of Media Ac- Productions cess Project, a public interest law firm. 99. Bakersfield, Calif. KUZZ-AM-FM, KDOB-TV Buck Owens New "It has taken a presumption in favor of Glendive, Mont. KXGN-AM-TV Stephen A. Marks New granting a waiver in the top 25 markets Pullman, Wash. KZZL-FM, Ch. 24 (New TV) Palouse Empire Broadcasting New and converted it into an absolute right." Fairbanks, Alaska KCBF(AM), KINO(FM), KTVF(TV) Northern Television New

"The transformation...is much more Aguadilla, P.R. WBOZ-FM, WVEO(TV) Southwestern Broadcasting New typical of the way [former FCC Chair-

man] Mark Fowler did business than the * Market not ranked by Arbitron Radio. way Chairman [Alfred] Sikes has been doing business," Schwartzman said. (Fowler was Patrick's equally deregula- tory-minded predecessor who presided criteria are applying for them. he said. added. Cable alone, which now serves at the agency in January 1987 when it "There are 10.000 stations out there." 60% of television homes and has passed tentatively decided to repeal the rule.) he added. 90%, has injected a large measure of "We hope the policy is very high on Johnson did acknowledge that waivers diversity into the market, he said. the agenda of the hearings [on broad- are more or less the rule in the large That the FCC has granted as many casters' public interest obligations] Con- markets. Inside the top 25 market, 'it's waivers as it has does not surprise Jeff gress is expected to hold next year," fairly cut and dry." Johnson said. "Out- Baumann, executive vice president -gen- Schwartzman said. side, it gets a little more interesting." eral counsel, National Association of Bill Johnson, deputy chief of the FCC Commissioner James Quello, Broadcasters. If a broadcaster can meet Mass Media Bureau, disagreed that the who blocked Patrick's effort to repeal the criteria and satisfy the FCC concerns FCC has gone further than intended in the rule and insisted on the waiver policy that diversity in the market will not be implementing the policy. "What has as an alternative, maintained that the harmed, he said, "I don't see how grant happened is what we said would happen rule has not been gutted despite the FCC of the waiver is not in the public inter- when we adopted the policy: We are generosity with waivers. Broadcasters est." sympathetic toward requests in the top have to make "a strong showing" on And permitting television -radio cros- 25 markets or when people are in bank- how the combination would not harm sownership has some potential public in- ruptcy or dire financial straits." diversity in order to be granted a waiver, terest benefits, Baumann said, citing Just because the FCC has granted he said. "It has not been willy nilly or economies of scale that can help support most of the requests does not mean the automatic by any means." public affairs programing and sharing of one -to -a- market rule has been gutted. A liberal policy is warranted in light newsgathering resources. Johnson said. Only those stations with a of changes in the video marketplace Under the policy, the FCC looks "fa- reasonable chance of meeting the waiver since the rule was first adopted, Quello vorably" upon requests involving corn-

0reeiaaltM Na 12 1220 Washington 73 binations in the top 25 and so-called International, owner of KSL -AM -TV Salt and the combinations lost their grand- "failed" stations that are dark or in Lake City and noncommerical KBYU(FM) fathered status. bankruptcy. Provo, both Utah, received the only de- A month later, the FCC, by a 2- 1 vote Outside the top 25 markets, where nial. The FCC turned down its bid to (then Commissioner Patricia Dennis dis- there are fewer stations and presumably purchase KRPN(FM) in June, citing its senting) established precedent for grant- less diversity, the FCC is supposed to "already significant" presence in the ing waivers outside the top 25 markets take a harder look. And to win a grant, market. when it granted two to Great American broadcasters must make a "public inter- Implementing the policy for the first for maintenance of its combinations in est" showing that the benefits of the time in July 1989, the FCC granted Kansas City (WDAF- AM- TV- KYYS[FM]) proposed combination outweigh the four waivers to Capital Cities /ABC, al- and Cincinnati (WKRC- AM -TV- harm to diversity. lowing it to maintain its radio- televi- WKR(AFMJ). Like Capcities, the combi- In practice, the FCC has granted more sion combinations in New York nations lost their grandfathered status in waivers for stations outside the top 25 (WABC- AM- TV- WPL1(FMJ), Chicago 1986 due to a change in ownership. than inside. Of the 20 grants, 12 in- (WLS- AM- TV- WYTZ[FM]), Los Angeles The Capcities/ABC and Great Ameri- volved stations outside the top 25. And (KABC- AM- TV- KLOS[FMJ) and San Fran- can waivers were unusual in that they of the 12, only two involved "failed" cisco (KGO- AM -TV), which became sub- were the only ones that preserved exist- stations, which get the same favorable ject to the one -to -a- market ban after ing combinations. All the rest created treatment as top 25 stations. Bonneville ABC and Capcities merged in 1986 new combinations. -WA

SUPREME COURT LETS STAND CABLE RULING

Cable operators cannot be prosecut- Supreme Court decision limiting access issued the gag and said, according to ed for the content of the programs by the media and the public to cases UPI, "so long as there is a scintilla of they carry, at least not if they ap- involving juveniles, particularly when possibility of harm to the child, this pear on channels "surrendered" under the ensuing publicity could harm the court will restrict the rights of the provisions of the 1984 Cable Act. So child. adults involved." Richard Reams said the U.S. Supreme Court by letting The child in question, Tessa, was was awarded custody on Aug. 14, but stand a U.S. Court of Appeals decision the object of a three way custody bat- was shot to death by Beverly Reams preventing the Puerto Rico Department tle involving her divorcing parents, when he attempted to gain custody. of Justice from prosecuting systems car- Richard and Beverly Reams, and her The custody record has since been rying the Playboy Channel. surrogate mother, Norma Lee Stotski. released. In 1987 Puerto Rico decided to prose- The Reams paid a surrogate service The Columbus Dispatch said the gag cute cable operators carrying the Play- $10,000, but never formally aodpted rule, which is still in effect, is a violation boy Channel because they considered it Tessa. A court -appointed guardian of the First Amendment because it pre- obscene. All cable operators with the asked that a gag order be issued and vents any of the principles from talking exception of Teleponce Inc. immediate- that the case be close to the public. about the case, and asked the Supreme ly dropped the channel. Playboy filed Franklin County Judge Ronald Solove Court to review the Ohio Court ruling. -pjs suit, along with the Puerto Rico Cable Television Association, and Puerto Rico CBA UP IN ARMS OVER COX/KING WORLD DEAL stopped the prosecution. Playboy then filed to gain permanent relief for future The California Broadcasters Association has written Cox Cable President Jim programing, and won it on the District Robbins protesting the agreement between Cox and King World that will level. bring Oprah, Jeopardy!, Wheel of Fortune and other syndicated programing to The channel was safe, the court held, a cable channel in Eureka, Calif. because the Cable Act requires that sys- "The board's serious concerns deal with the terms and conditions...as they tems with 34 or more channels must relate to equal treatment of over -the -air stations in the market, the economic make some of the channels available to implications for the market- including the long -term effect on cable rates- nonaffiliated programers. Once access and the questions of over- the -air broadcasters' cooperation and relationships has been obtained, the system operator with the cable industry," CBA President Vic Biondi wrote. cannot exercise any control of the pro- Biondi was referring to cable's efforts to enlist broadcaster support against gram's content. As a result, the operator telco entry into video. "It is very difficult for broadcasters to cooperate with is protected against libel, obscenity and cable operators, when the Cox -King World agreement is exactly the kind of false advertising challenges on the "sur- service that the cable industry has warned broadcasters about when we discuss rendered" channel. telco entry," Biondi wrote. But the lights may still go out on CBA questioned whether the terms Cox received were the same offered to Playboy because the Puerto Rican gov- Eureka broadcasters. And it pointed to vertical integration and basic tier ernment can seek to have its programing provisions in the Senate and House bills which, had they passed, might have found obscene in court, although it has afforded broadcasters some protection. CBA said it "can't help but wonder if not yet tried to do so. Puerto Rico has its the programing service in Eureka is only a forerunner to other, similar services own obscenity laws that it believed took to be offered on Cox Cable systems," including San Diego. precedence in this case. CBA sent the letter to the Senate Communications Subcommittee, the In another media-related decision, the House Telecommunications Subcommittee, King World, the National Cable Supreme Court also let stand an Ohio Television Association and and the California Cable Television Association.

74 Washington MdenMq Nov 12 19N TE OTBOLO Ql

SAP: STEREO TV'S SOMETHING EXTRA Separate audio programing technology opens up programing possibilities just now beginning to be exploited

Identified by the less than appealing acronym "SAP," second, or separate, audio program technology and its applications to broadcast television have begun proliferating in 1990, six years after the FCC gave its approval to multichannel television reception standards. Described by those -mainly in public TV -experimenting with it so far as a side benefit of the coming of stereo audio television, SAP is providing broadcasters, both network and local, with an avenue to deliver services ranging from around- the -clock weather reports to descriptive narration for the sight impaired. Those services travel over satellite, cable or air via a third audio subcarrier that was made a part of stereo TV transmission standards so that TV's not equipped with stereo receivers could still receive complete monaural sound. Perhaps as soon as January 1991, one 'Stand and Deliver' was among the first programs to be delivered via an SAP feed national nightly news program, the Mac- Neil/Lehrer NewsHour, will begin using SAP to offer consumers' the choice between simultaneous English and Spanish Television Arts and Sciences awarded performance and cultural programing, audio. public television an Emmy for Outstand- PBS has provided Spanish -language But, although both noncommercial ing Achievement in Engineering Devel- SAP feeds of half a dozen programs, and commercial programers have experi- opment for "the pioneering develop- including American Playhouse's "Stand mented with the second -language appli- ment and implementation of television and Deliver" in March 1989, and will cation on an ad hoc basis for several for the visually impaired" -DVS. do so again next January with "Los years, the Descriptive Video Service According to Kerry White, director of Mineros," an edition of The American (DVS) is out in front as the most estab- PBS's Total Quality Program, 51 PBS Experience series. lished application of SAP. member stations are now SAP equipped. In addition to the minimum $13,000 Building on a three -year, $450,000 Although SAP can be provided by sta- to $15,000 costs of upgrading to stereo, challenge grant awarded in January 1990 tions not yet upgraded to deliver stereo estimated David MacCarn, director of by the National Endowment for the Arts audio, the 51 SAP -equipped PBS sta- engineering for WGBH, stations must and aimed at providing access to the arts tions are delivering in stereo and most spend at least $7,000 to $10,000 for the to segments of the population that had take the DVS series. SAP equipment, depending on how ex- not had that access, WGBH -TV Boston With the same stereo and SAP equip- tensive a plant must be upgraded and on created and now operates DVS. The sep- ment, those stations will also be able to whether the station wishes only to pass arate channel of audio narration de- carry the simultaneous Spanish language through network feeds or to produce its scribes for sight-impaired audiences the feeds of MacNeil/Lehrer NewsHour own SAP services. setting and action of four regular PBS when that service is launched. The Cor- Although commercial networks have series: American Playhouse (beginning poration for Public Broadcasting last showed interest in SAP, they may be last Jan. 24), Mystery! (beginning last month allocated $290,000 to MacNeil/ slow to follow, since they face extreme- March 22), Degrassi High (beginning Lehrer Productions for the Spanish ly high upgrade costs said White, noting last April 28) and WonderWorks Family translation project (BROADCASTING, that PBS's own year -long upgrade re- Movie (since Oct. 17)-the maximum Oct. I ), following a week -long test dur- mains incomplete. The expense of add- number of series "we're funded to do," ing National Spanish Heritage Month in ing a third subcarrier to a "massive rout- said DVS Director Laurie Everett. September. According to Ann Robin- er," such as that at NBC's broadcast Last month, the National Academy of son, PBS associate director of drama, center, as well as to network owned

NedoK11N In 12 1990 Taderfbnr 75 stations, would be prohibitive, he said. Great Performances series, as well as "Once people are comfortable" with the Recalling that since 1969 he has been providing simultaneous analysis of sev- equipment, said the WNET source, looking for a way to provide Spanish - eral film classics, including "It's A "we'll start taking advantage of the op- language network feeds to selected mar- Wonderful Life," by a film historian. tions." -rot kets, Julius Barnathan, senior vice president of technology and stratetic planning for Capital Cities /ABC, projected that ad hoc commercial network second -language feeds may come in the form of IN SYNC live events, modeled on now common- place international, multilingual sports broadcasts. Evidence of advertiser sup- GHOST CANCELING TESTS Mexico's Communications and port for a regular service remains lack- Transports Secretariat. Other ing, he said, but ABC is "absolutely" SET FOR NEXT YEAR countries that have standardized interested in the descriptive video ser- Association of C -Quam include Canada, Australia vice. "Once [WGSH] has developed the The National is postponing its plans and Brazil. Japan is believed to be skills to do it quickly, that's a great Broadcasters to test NTSC ghost canceling close to also naming it as its service for the blind," he said. standard. The stations are also developing their systems until mid-1991. The tests are to own applications. Almost certainly being organized in an effort with a voluntary ghost - EIA/IEEE LINEUP KTLA(TV) Los Angeles was first to apply come up the technology locally when, in 1985, it canceling standard The Electronic Industries (BROADCASTING, June 25). So far, began to deliver simultaneous Spanish - Association and the Institute of language audio for Love Boat and its the NAB has received a full Electronic and Electrical (including own 10 p.m. news hour. In addition to system proposal Engineers are co- sponsoring the the live translation of the news, the sta- immediate equipment availability) "Second International Workshop tion now provides Spanish- language au- from Japan's Broadcast Technology on Digital Video Communications," dio for at least three syndicated series, Association. Others that sent Nov. 26 -27 at Hyatt Regency include Samsung, said Juan Jose Rodriguez, KTLA engi- partial proposals hotel in Cambridge, Mass. The neering purchasing agent, who said that Philips, Reade & Dean and a joint workshop will include panel at least three other stations in the market effort by Thomson Consumer discussions touching on terrestrial, are now using SAP to deliver Spanish Electronics, the David Sarnoff satellite, fiber optic and coaxial translation and/or descriptive video. Research Center and AT &T. cable delivery of digital video. Other inputs, Rodriquez's job has expanded to in- "Having received those related topics will be digital was that we would begin clude helping viewers use their SAP op- our feeling applications in high- definition testing in mid -1991 with whatever tion, and so critical is consumer educa- television, consumer electronics, said Lynn tion that, for the moment, several of the systems are available," workstations and telephone systems. NAB's more ambitious local SAP experiments Claudy, director, Sidney Topol of Scientific - and have been scaled back in response to advanced engineering Atlanta, chairman of EIA's viewer confusion over receiver options. technology. Advanced Television Committee, This year, said PBS's White, noncom- will be the event's keynote speaker. mercial WETA -TV Washington had been DAB DEAL Others appearing on panels using SAP to deliver WETA -FM but include: Julius Bamathan of Capital stopped when viewers called requesting The National Association of Cities /ABC; Irwin Dorros, Bell that the television station fix "the prob- Broadcasters is close to signing a Communications Research; John Sie, lem." Although many new TV's and contract with an outside contractor TCI; Walter Ciciora, ATC and VCR's come equipped with SAP, usual- to conduct a $40,000 study of Jerrold Heller, General Instrument. ly controllable by a single on -off switch, spectrum availability for terrestrial digital audio broadcasting and to it appears that many owners of those sets INTERFACING are still unfamiliar with the option. determine which bands might be The WITH DISCOVERY Similarly, noncommercial WNET(TV) suitable for such a service. identity of the research firm is Newark, N.J., began in September to The Discovery Channel will being withheld pending the signing of use its SAP channel to deliver the Na- introduce its first three interactive the contract. tional Oceanic and Aeronautical Admin- videodisks in January, the first of istration's National Weather Service - 16 educational videodisks Discovery an experiment described by White as the C -QUAM SOUTH OF THE plans to release next year. The via creation of a "standalone FM" TV. BORDER disks will be available for middle and However, following a wave of telephone secondary school use, and provide calls from "panic stricken" viewers, The Mexican government has information and still photographs to said a WNET spokesperson, the station named Motorola's C -Quam system as be integrated into curriculum pulled back, realizing that "we need to its national AM stereo plans. The first three disks are educate the public that there are these transmission standard. The move Treasures of a Lost Voyage: Vol I features on their TV's." follows three years of and II, and Invention: Mastering WNET has also applied the SAP option consideration and testing by Sound. in a variety of ways, applying DVS on an ad hoc basis to editions of its own

76 Tadra,pî Broadcasting Nov 12 1990 F

As compiled by BROADCASTING from is headed by C. B. Rogers. Richard N. Hubert and ests. Buyers have no other broadcast interests. Filed Alan A. Aycock. and has no other broadcast interests. Oct. 17. 1 7 Nov through Nov and based on Filed Oct. 19. filings, and other FCC ac- KSCO(AM) Santa Cruz, CA (BAL90I023EB. authorizations WRPQ(AM) Baraboo, WI (BTC901019EG: 740 1080 khz: IO kw -D. 5 kw -N) -Seeks assignment of tions. khz: 250 w-D)--Seeks assignment of license from Jef- license from Fuller- Jeffrey Broadcasting Corp. of San- frey A. Smith to Robert A. Jones and Patricia A. Jones ta Cruz -San Jose to Michael L. Zwerling for 5600.000 AFC For Communications: for 5125.000. Seller and buyer have interests in Bara- Abbreviations: -Antenna Seller is headed by Robert F. Fuller. Joseph N. Jeffrey Law Judge: alt. -alternate: boo Broadcasting Corp.. the licensee. Filed Oct. 19. AU- Administrative ann.- and Robert L. Caron. and has interests in KSCO(AM antenna: aural: aux. announced: ant.- aur.- -auxiliary: KGLR(FM) Bettendorf, IA (BTCH9010I7HA: Santa Cruz. KRCX(AM) Roseville. KRXQ(FM) Sac channel: CH hours.: change: ch.- -critical chg.- CP- 93.5 mhz: 3 kw: ant. 91 ft.) -Seeks assignment of ramento. KFMF(FM) Chico. KHOP Modesto permit: DA antenna: construction D --day: -directional license from Eternity Broadcasting Inc. David L. KSRO(AM) and KHTT(FM) Santa Rosa. all Califor power: Freq Doc.- Docket: ERP -effective radiated -fre- McNally and Jeffrey D. Lyle for $507.595 for sale of nia: KJJY(AM) and KIJY(FM). both Des Moines quency: HAAT-height above average terrain: H &V- stock. Seller is headed by Larry L. and Aleta Lewis. Iowa: WBLM(FM) Portland. ME. and WOKQ(FM and vertical: khz kilowatts: horizontal -kilohertz: kw- husband and wife. and have no other broadcast inter- Dover. NH. Buyer has no other broadcast interets. lie.- license: m-metes: mhz -megahertz: mi.- miles: MP- modification permit: mod.- modification: N- night: pet. for recon.- petition for reconsideration: PSA-presun- rise service authority: pwr.-power: RC-remote control: S- A- Scientific -Atlanta: SH-specified hours: SL- studio SUMMARY OF location: TL-transmitter location: trans. transmitter: TPO- transmitter power output: U or unl.- unlimited hours: vis.- visual: w- watts: '- noncommercial. Six BROADCASTING & CABLE groups of numbers at end of facilities changes items refer to map coordinates. One meter equals 3.28 feet. alit OWNERSHIP CHANGES BROADCASTING

Applications W WBD(AM) -W WLT(FM) Bamberg- Denmark. SC SERVICE ON AIR CP's' TOTAL * (AM: 790 khz: Ikw -D 100 w -N: FM: 92.7 mhz: 3kw: ant. 300 ft.) -Seeks assignment of license from Viking Commercial AM 4,978 246 5,224 Broadcasting Corp. to Underwood Communications Commercial FM 4,357 for $200.000 in assumption of debt. Seller is headed by 906 5,263 Stewart Freeman. who also has interests in Educational FM 1,435 296 1,731 WGTN(AM) and WSYN(FMI Georgetown. SC. Buyer is headed by Rudi H. Gresham. Faye B. Gresham and Total Radio 10,770 1,448 12,218 James A. Underwood. Rudi Gresham has interests in Gresham Communication. Inc. and Gresham Commu- Commercial VHF TV 552 18 570 nication of Walterboro. Inc.. licensee of WPOG(AM) Commercial UHF TV 560 184 744 Walterboro. SC. Underwood is president of and has 100% voting stock in Underwood Communications of Educational VHF TV 125 3 128 Bamberg. Inc.. and has no other broadcast interests. Filed Oct. 10. Educational UHF TV 228 18 246 WKFD(AM) Wickrord, RI (1370 khz: 500 w -D; Total TV 1,465 223 1,688 160 w- N)--Seeks assignment of license from Wickford Wireless Inc. to Nancy Boyd for 5157.000. Seller is VHF LPTV 179 165 344 headed by Benjamin B. McGowan and Jeannemarie Volk McGowan. husband and wife. and have no other UHF LPTV 578 1,074 l,652 broadcast interests. Buyer has no other broadcast inter- Total LPTV 757 ests. Filed Oct. 19. 1,239 1.996 KXXX(FM) San Francisco, CA (99.7 mhz: 45 kw: FM translators 1,847 302 2,149 ant. 1.241 ft.) -Seeks assignment of license from Em- VHF translators mis Broadcasting to Peter B. Bedford for $14.5 million 2,731 114 2,845 ( "Changing Hands" Oct. I). Seller is headed by Jef- UHF translators 2,239 400 2,639 frey H. Smulyan and has interests in WENS(FM) Shel- byville. IN: WFANIAM)- WQHT(FM) New York: WLOL(FM) Minneapolis; KSHE(FM); Crestwood. MO; KPWR(FM Los Angeles: WAVAIFM) Washing- ton: WJIB(FM) Boston. and WKQX(FM) Chicago. CABLE Buyer is 100% stockholder of Bedford Broadcasting Co.. licensee of KSSK(AM) Honolulu and KSSK(FM) Total subscribers 53,900,000 Waipau. both Hawaii. Filed Oct 2. Homes passed KKSA(AM) Folsom, CA 11030 khz: 50 kw -D; I kw 71,300,000 N) Seeks assignment of license from Folsom Radio. Total systems 10,823 Ltd. to William Battles for $35.000. Seller is headed by James B. Nicholson. Buyer is a general partner and Household penetrationt 58.6% general manager of the station. and has no other broadcast interests. Filed Oct. 9. Pay cable penetration 29.2% WGGA(FM) Gainesville, GA IBAL901019EA: 1240 khz; I kw -U )-Seeks assignment of license from Includes o8 -air licenses. t Penetration percentages are of TV household universe of 2 WGGA Radio Of Gainesville Inc. to Advantage Media 92.1 million. ' Construction permit. Instructional TV fixed service. 3 Studio- transmit- Inc. for $I.18 million. Seller is headed by Terry W. ter link. Source: Nielsen and Broadcasting own research. Barnhardt and has no other broadcast interests. Buyer

Broadcasting Nov 12 1990 For lis bard 77 Global is headed by Stephen Filed Oct. 23. Inc. for undisclosed price. Seller Whitehead and William R. Romine. Whitehead has WETC(AM) Wendell-Zebulon, NC (BA- interests in KCVF(TV) Portland, OR (not on the air). L901025EA; 540 khz; 5 kw -D. 500 w -N) -Seeks as- Buyer is headed by Melvin J. Querio. Stephen White- signment of license from Daystar Broadcasting Net- head and William R. Romine. Querio has interests in work II Inc. to Triangle East Broadcasting Inc. for ReLeaf KCPM(TV) Chico, CA. Filed Oct. 25. $274,118. Seller is headed by Lamar D. and Billie J. Lloyd, husband and wife. and are applicants for new KTKA -TV Topeka, KS (BTCCT90I029KF: ch. 49: FM on 97.9 mhz in Oxford, AL. Buyer is headed by 3475 kw -V; ant. 1,507 ft.) -Seeks assignment of li- Harry Welch, and has interests in W & W Broadcasting cense from Estate of Joseph L. Brechner to Marion B. Co. Inc., licensee of WTIK(AM) Durham. NC, and Brechner in transfer of estate. Buyer is headed by comes in Mid -Carolina Broadcasting Co. Inc., licensee of WSA- Marion B. Brechner, Berl Brechner, Jack Donahue T(AM) Salisbury. NC. Filed Oct. 25. Dale McClure. Marion Brechner has interests in Del- marva Broadcast Service Ltd.. licensee of WMDT(TV) WMVG(AM)- WKZR(FM) Milledgeville, GA Salisbury, MD, and Southwest Ohio Broadcast Ser- (AM: BTC901015HJ; 1450 khz; 1 kw -U; FM: vice, licensee of WKFI(AM) -WSWO(FM) Wilming- BTCH90IOI5HK; 102.3 mhz; 3 kw; ant. 300 ft.)- all ton. OH. Filed Oct. 29. shapes Seeks assignment of license from WMVG Inc. to Dale Van Cantfort for $450,000. Seller is headed by Gary KRLD(AM) Dallas, TX (BAL90I029EC; 1080 khz; M. Davidson, and has interests in Jesup Broadcasting, 50 kw -U)-Seeks assignment of license from Metro- licensee of WLOP(AM)- WIFO-FM Jesup, GA. and politan Broadcasting Corp. of Dallas to KRLD Radio Davidson Communications Inc., licensee of Partners Ltd. for undisclosed price. Seller is headed by and sizes. WDKD(AM) -WWKT-FM Kingstree. SC. Buyer has Carl C. Brazell, Jr., and Jordan Ringell, and have interests in WMVG Inc., the licensee; WKZR(FM) interests in Command Communications, licensee of Milledgeville. GA; WCAM(AM) and WPUB -FM, KJQY(FM) San Diego. Buyer is headed by Carl E. both Camden. SC. Filed Oct.15. Hirsch, Robert F. X. Sillerman, Harold Dean Thacker, Howard J. Tytel, Gary Chetkof and Richard Anderson. KKWM -FM Dallas, TX (BALH90I024HE; 97.9 Filed Oct. 29. mhz: 99 kw -H; ant 512 ft.) -Seeks assignment of KODA(FM) Houston, TX (BALH901029ED; 99.1 license from Anchor Media, Ltd. to WSB Inc. for mhz; 95 kw; HAAT: ANT 1,920 ft.)- -Seeks assign- S15.1 million. Seller is headed by Alan Henry, and has ment of license from Command Communications Inc. interests in WSYX(TV) Columbus, OH: and KOR- to Legacy Broadcasting Partners for undisclosed price. K(AM)-KYRK(FM) Las Vegas. Buyer is headed by Seller is headed by Carl C. Brazell, Jr., and Jordan Nicholas D. Trigony, Mike Faherty, Robert F. Neil. Ringell, and have interests in Command Communica- James A. Hatcher and John Rouse Jr. Faherty has tions, lic. of KJQY(FM) San Diego. Buyer is headed interests in Cox Enterprises. licensee of WSB -AM- by Carl E. Hirsch, Robert F. X. Sillerman, Harold FM-TV Atlanta: WHIO -AM -TV and WHKO(FM) Dean Thacker, Howard J. Tytel, Gary Chetkof and Dayton, OH; WSOC -AM -FM Charlotte. NC; Richard Anderson. Filed Oct. 29. WPXI(TV) Pittsburgh; KTVU(TV) Oakland, CA; WKBD(TV) Detroit; KFI(AM) -KOST(FM) Los Ange- WLOG(AM) Logan, WV (BAL901026EA; 1230

les: WCKG(FM) Chicago, and WFTV(TV) Orlando. khz: 1 kw -U) -Seeks assignment of license for dona- WIOD(AM) -WFLC(FM) Miami and WSUN(AM)- tion from Logan Bank & Trust Co. to Southern West Planting trees is one of the best WWRM(FM) Tampa -St. Petersburg, all Florida. Filed Virginia Community College. Donor is headed by Oct. 24. Frank Oakley and William Wagner, and have no other broadcast interests. Recipient owns a nonprofit TV and easiest ways to help reduce WGUF(FM) Marco, FL (BTCH9010IOHL; 92.7 donated by local cable company. Filed Oct. 26. global mhz; 3 kw; ant: 328 ft.) -Seeks assignment of license warming and other from Emerald Sea Broadcasting. Inc. to Naples Broad- WMAK(AM) London, KY (BAL901022EB; 980 problems. You casting Corp. for $50.000 in stock sale. Seller is head- khz: 900 w -D) -Seeks assignment of license from environmental ed by Fred D. Wood, and has interests in WAIA(FM) Hughes -Moore Associates Inc. to Gizmo Communica- make difference St. Mary's. WBGA(FM) Waycross and WIKX(FM) tions. Inc. for $125,000. Seller is headed by Paul J. can a right Leesburg. all Georgia. Buyer is headed by Marshall Hughes. Ill and Kevin A. Moore. Buyer is headed by W. Rowland Sr. and Carol C. Rowland. Marshall W. James S. Parks and Richard K. Strunck, and have no now by calling our special Rowland Sr. has interests in Rowland First City Radio other broadcast interests. Filed Oct. 22. Action Inc., licensee of WAIA(FM) St. Mary's. GA: Rowland KPGE(AM)- KXAZ(FM) Page, AZ (AM: BA- Line South Georgia Radio Inc.. licensee of WBGA(FM) - L901029EA: 1340 khz; I kw -U; FM: BAL - 1- 900 -420 -4545. Waycross. GA.: and Rowland Albany Radio Inc., per - H901029E13; 93.5 mhz; 1.15 kw; ant. 480 ft.) -Seeks mittee of W1KX(FM) Leesburg. GA. Filed Oct. 10. assignment of license from C. Edward Stirman to Lake Powell Inc. 5100,000 in bank- The $5.00 charge actually pays WYRE(AM) Annapolis and WBEY(FM) Grason- Communications for other broadcast inter- ville, both Maryland (AM: BAL901010HF; 810 khz: ruptcy settlement. Stirman has no ests. Buyer is headed by John Daniel Brown, Janet E. for planting a tree and we'll 250 w -D; FM: BALH901010HG; 103.1 mhz; 3 kw; Brown. Robert D. Holmes. Willa -Don Holmes David ant. 300 ft.)- -Seeks assignment of license from Anna- Porta. J. Lawrence Pozzi and Mary K. Pozzi. John also rush you detailed Del Broadcasting Co. Inc. Vision Broadcasting Co. J. Daniel Brown, Janet E. Brown and Porta have interests Ltd. for $1.15 million. Seller is headed by Thomas W. in High Communications Inc.. licensee of information on Global ReLeaf. Wilson, Thomas Neal Heaton and William E. Blasier, Country KVLE(FM) Gunnison. CO. Porta also has interests in and have no other broadcast interests. Buyer is headed KCNC -TV Denver. J. Lawrence Pozzi has interests in Take action now. by Richard A. Winn and David J. Robkin, Eric J. WCMH -TV Columbus, OH. Filed Oct. 29. Cohen, Lawrence M. Goldfarb, Thomas G. Pless and Derek A. Noyes. Pless has interests in PCA Communi- Actions 1-900 -420 -4545 cations Corp., licensee of WHVY(FM) Baltimore. Filed Oct. 10. WIOA(FM) San Juan, PR (BTCH900829HB; 99.9 WXRA(AM)- WEZG(FM) North SYRACUSE, mhz; 32 kw; ant. 180 ft.)- Granted app. of assignment of license from Glorycap Investment Fund Inc. to NY (AM: BAL9010I5HH; 1220 khz; 1 kw -D; FM: Alfred R. De Arellano III for $3.79 million. Sellers are BÀLH90I015H1; 100.9 mhz; 3 kw; ant. 165 ft.)- G bAL, headed by Gloria M.R. De Arellano and Josefina Z.R. Seeks assignment of license from Lorenz Broadcasting De Arellano, respectively. Buyer has interest in Ester- Corp to Syracuse Broadcasting Corp. for SI million. eotempo Inc. and Radio Americas Corp. Action Oct. Seller is headed by Frank W. Lorenz, Marty Mercurio and David Horan. Lorenz and Horan also have interests 17. in WBLK Broadcasting Corp., licensee of WBLK(FM) WIOB -FM Mayaguez, PR (BTCH900829HC; 97.5 Depew, NY. Buyer is headed by Laurence A. Levite, mhz; 25 kw; ant. 990 ft.)- Granted app. of assignment A program of The American Forestry Association Randall Benderson, Ralph L. Halpern, Thomas Van of license from Glorycap Investment Fund Inc. and Citizens caring for Nortwick and Nathan Benderson. Levite, Halpern and Josycap Investment Fund Inc. to Alfred R. De Arellano Van Northwick have interests in Algonquin Broadcast- Ill for $3.79 million. Sellers are headed by Gloria 1875 trees & forests since ing Corp., licensee of WBEN(AM)-WMJQ(FM) Buf- M.R. De Arellano and Josefina Z.R. De Arellano, P.O. Box 2000, Washington, DC 20013 falo, NY. Filed Oct. 15. respectively. Buyer has interest in Estereotempo Inc. KSKN(TV) Spokane, WA (BALCT901025KG; ch. and Radio Americas Corp. Action Oct. 17. 22; 1396 kw -V; ant. 2,100 ft.) -Seeks assignment of WIOC -FM Ponce, PR (BTCH900829HD; 105.1 license from Whitehead Broadcasting Co. to KSKN mhz: 9 kw; ant. -150 ft.) -Seeks assignment of license

7$ For The Record Rradcsfly Ree 12 1210 from Glorycap Investment Fund Inc. and Josycap In- Johnson. Buyer is headed by Lowell L. and Geor- licensee of WIPC(AM) Lake Wales, FL. Action Oct. vestment Fund Inc. to Alfred R. De Arellano III for geanna Davey, Keith Wohlenhaus, H. Ron White. R. 19. $3.79 million. Seller is headed by Gloria M.R. De Lindsay Poteat. Joseph J. Mast and Joy A. Davey. and Arellano and Josefina Z.R. De Are llano, respectively. have interest in KCEV -FM Wichita. KS: WAVO(AM) Buyer has interest in Estereotempo inc. and Radio Decatur. WYFA(FM) Waynesboro. WYFS -FM Savan- NEW STATIONS Americas Corp. Action Oct. 17. nah and WYFK -FM Columbus, all Georgia; WFCE- WDAL(AM) Linden, AL (BAPLH900828GU: FM Tarpon Springs. WYFB -FM Gainesville and Applications WYFO -FM Lakeland, all Florida: WHPE(FM) High 107. I mhz; 3 kw; ant. 275 ft.)--- Granted assignment of and New Braunfels, Southwest license from Marengo County Broadcasting Inc. to Point WYFL -FM Henderson. both North Carolina; TX (BPED901003MF)- WHGG(FM) Knoxville and WYFC(FM) Clinton. both Broadcasting of New Braunfels. Inc. seeks 89.9 mhz; 7 Radio Communicators Inc. for $125.000. Seller is Tennessee; WYFG-FM Gaffney. WYFH -FM North kw: ant. 298 ft. Address: 835 Lone Star Dr. New headed by Billy Hogan. who has interest in WHO - -FM Braunfels, 78130. Principal is headed by Tim L. G(AM) Fernandino Beach. FL. WHIY(AM) Moulton, Charleston and WYFV Cayce. all South Carolina: TX WYFI -FM Norfolk, WYFJ -FM Ashland and WYFT- Walker. Stacy K. Walker and Darrell S. Walker. Filed AL. and has CP for new AM at Hobson City. AL. FM Luray. all Virginia. Oct. 19 Oct. 3. Buyer is headed by Kenneth R. Rainey. David C. Action Majure and Howard Merson. and has no other broad- Shatter, CA.(BPED901004MM)-Skyride Unlimit- KMKT(FM) Denison, TX (BTCH900326GO; cast interests. Action Oct. 28. ed. Inc. seeks 90.9 mhz: 50 kw: ant. 328 ft. Address: 104.9 mhz: 50 kw; ant. 492 ft.)-- Granted assignment P.O. Box 1092 Shafter, CA 93263. Principal is headed WBQM(FM) Decatur, AL (BALED900827GV; of license from Sunbelt Wireless Co. to Mark Manafo by Michael E. McCutchan, who is station manager of 91.7 mhz; 3 kw; ant. 300 ft.)- Granted assignment of for $575.000 ( "Changing Hands," Apr. 30). Seller is KERI(AM) Wasco-Greenacres, CA. Filed Oct 4. license from Grace Baptist Schools Inc. to Bible headed by James Knox. C. William Booher and David Broadcasting Network Inc. for $75.000. Seller is head- Johnson. and has no other broadcast interests. Manafo Jonesboro, AR (BPH900928MH) -B and H Broad- ed by William D. Compton, Ralph Matthews and Bob owns 49% of Ronald Seggi Broadcasting of Florida. casting Co. seeks 93.9 mhz; 6 kw: ant. 197 ft. Ad-

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Broadcasting Nov 12 1990 For The Record 71 dress: 4004 Clay Drive. Jonesboro. AR 72401. Princi- ft.; TL: Mount St. Helena North Communications Site. SE of Watertown. MN: 44 55 23N 93 46 56W. and Earl N. Hodges, 5.5 km NE of Kellogg. Sonoma County. CA. pal is headed by O. L. Bayless West Palm Beach, FL WJNO(AM) 1230 khz- and has no interests. Filed Sept. 14. other broadcast Middletown, CT WIHS(FM) 104.9 mhz-Oct. 9 Oct.15 application (BP900405DE) dismissed for CP to Stuart, IA (BPH900928MI)-Vicki and Alan Tay- app. to change ant.: 315 ft.: change antenna support- make changes in ant. system. ing- lor seek 107.9 mhz; 6 kw; ant. 328 ft. Address: P.O. structure height. Grand Prairie, TX KKDA(AM) 730 khz-Oct.I8 Box D, IA 50250. Principal has no other broad- Stuart. Anasco, P.R. WVID(FM) 90.3mhz- Oct.15 appli- application (BMP900430AN) granted for mod. of CP cast interests. 24. Filed Sept. cation for mod. of CP (BPED880I25MX) to change (BP890725AB) to make changes in ant. system. Cordova, TN (BPH90092SMA)- Gosnell Broad- freq: from 90.3 mhz to 90.1 mhz. 171 ft. Ad- casting Co. seeks 93.9 mhz; 3 kw; ant. East Ridge, TN WJRX(FM) 107.9 mhz-Oct.2 ap- FM's dress: 105 Mysen Circle. Cordova. TN 38018. Princi- plication for mod. change of CP (BPH870615MM) to Red Lodge, MT KAFM(FM) 99.3 mhz-Oct.12 pal is headed by William Pollack. and has interests in TL: lot 59. Skyland Dr.. Rossville. GA 30741. PollackBelz Communications Co.. Inc.. licensee of application (BMPH900712IB) dismissed for mod. of KLAX -TV. Alexandria. LA. and Pollack Broadcasting Spring City, TN WAYA(FM) 93.9 mhz-Oct. I I CP (BPH8904111B) to change freq: 99.3 mhz: change Co., licensee of KOSE(AM) Osceola. AR. Filed Sept. application for mod. of CP (BPH880229NL as mod.) ERP: 45 kw H &V; change to class C (per docket #89- 25. to change ant.: 104.5 m; TL: on file. 125). Stuart, IA (BPH900924MN) -Coon Valley Com- Terrell, TX KTLR -FM 107.1 mhz -Oct. l0 appli- Surfside Beach- Garden City, SC WYAK -FM munications seeks 107.9 mhz; 2.75 kw; ant. 472 ft. cation for mod. of CP (BPH8801061B) to change ERP: 103.1 mhz-Oct. lb application (BMLH8912I2KO) Address: R.R. 2 Box 106A, LaCrescent, MN 55947. 3.276. . granted for mod. of license to increase ERP: 6 kw H &V (pursuant to docket Principal is headed by Patrick J. Delaney. who has TV #88 -375). interests in DN Communications. Inc.. licensee of Charlotte Amalie, V.I. WVGN(FM) 107.1 mhz - WOSX -FM Spencer. Wisconsin. Filed Sept. 21. Austin, TX KCFP(TV) ch. 54-Oct. 23 app. for MP Oct. 23 app. grant (BPH900827IC) rescinded: to to change ERP vis.: 4345 kw: ant.: 876 ft.; TL: 2724 F change freq.: 105.3 mhz: ERP: 32.3 kw H &V: ant.: Action Madones Dr. 30 19 20N 97 48 Trail of Austin. TX: 1.679 ft.: class: B (per docket #86 -290). Rose Hill, NC (BPH8806I6MS)- Granted app. of 03W: ant.: Andrew ATW30H5- 1-1SP3 -54H, (DA) Marysville, KS KNDY -FM 103.1 mhz-Oct. 15 Dublin County Broadcasters for 104.7 mhz: 3 kw: ant. (BT). app. (BPH9006201B) granted to change ERP: 9 kw 256 ft. Address: Rte. 2. Rose Hill. NC 28458. Princi- Palm Springs, CA KMIR -TV ch. 36-Oct. 12 appli- H &V; ant.: 384 ft.: class: C3 (per docket #89 -250) pal is headed by Jeff B Wilson and William D. Mills. cation for CP to change ERP: 490 kw (vis); ant.: 679 Wilson has interests in WEGG(AM) Rose Hill, NC. ft.: change TL: on Edom Hill. section 35. Township 3 Thief River Falls, MN KKAQ -FM 99.3 mhz-Oct. Action Oct. 15. S. range 5. E S.B.B & M. Palm Springs. CA: ANT: 15 app. (BMPH900703IH) granted for mod. of CP Jampro JAMS -2436-P -H (DA)(BT): 33 52 OON 116 25 (BPH880705MA) to make changes: ERP:6 kw H &V; 56W. ant.: 161 ft. ; TL:1.5 miles E of Thief River Falls on F A C I L I T I E S C H A N G E S St. HW I. at KKAQ(AM) site. Actions Oakes, ND KDDR -FM 92.3 mhz -Oct. 15 app. Applications (BPH9003I5ID) granted to change freq.: 92.5 mhz: FM's AM's ERP: 100 kw H &V; TL: 2.7 km W of Columbia Rd. Santa Rosa, CA KLVR(FM) 91.9 mhz -Sept. 26 Watertown. MN KWOM(AM) 1600 khz -Oct 18 reservoir, .6 km S and .1 E of Rte. 10: change to class app. for CP to change ERP:.84kw H &V; ant.: 2.988 app. (BMP900502AF) granted to change TL: 6.4 km CI (per docket #89 -12).

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SILLIMAN AND SILLIMAN Moffat, Larson & Johnson, Inc. HAMMETT & EDISON, INC. Jules Cohen & Associates, P.C. 8121 Georgia Ave. #700 Consulting Telecommunications Engineers CONSULTING ENGINEERS Silver Spring. MD 20910 Consulting Electronics Engineers Two Skyline Place, Suite 800 Box 280068 Suite 600 M P.E. ROBERT SILLIMAN. 5203 Leesburg Pike San Francisco, California 94128 1725 DeSales, N.W. (301) 589.8288 Falls Church, VA 22041 Washington, D.C. 20036 P E. THOMAS B. SILLIMAN. 703 824 -5660 HE(415) 3425200 Telephone: (202) 659 -3707 (0121 853-9754 FAX:703 -824 -5672 (202) 396-5200 Telecopy: (202) 659 -0360 Mrnd,rl AFC Cf. Member AFCCE Member AFCCE Member AFCCE

CARL E. SMITH VIR JAMES E. CONSULTING ENGINEERS CONSULTING ENGINEERS Harold Munn, Jr., Mullaney Engineering, Inc. AM -FM-TV Engineering Consultants Aopncat ors aro fled Erg nee-Ing & Associates, Inc. Consulting TNetommunicationi Engineers Complete Tower and Rigging Services Comouter led Frertuercy S.rveys Broadcast Engineering Consultants "Srrr-ige Ihr Broadcastcast Indugln 3137 W. Kentucky Avo. 9049 Shady Grove Court -80219 Box 220 for over 30 Fears" - (303) 937 -1900 Gaithersburg, MD 20877 Box 807 Bath, Ohio 44210 DENVER, COLORADO Coldwater, Michigan 49036 301. 921.0115 Phone: 517-278-7339 (216) 659 -4440 Member AFCCE & NAB Mamba AFCCE

HATFIELD & DAWSON F.W. HANNEL & ASSOCIATES STRUCTURAL SYSTEMS C.P. CROSSNO & ASSOCIATES TECHNOLOGY. CONSULTING ENGINEERS CONSULTING ENGINEERS Registered Professional Engineers INC. J. Cabot Goudy. P.E. 4226 SIXTH AVE. N.W. PRESIDENT P.O. BOX 180312 911 Edward Street TOWERS. ANTENNAS. STRUCTURES DALLAS, TEXAS 75218 SEATTLE, WASHINGTON 98107 Henry. Illinois 61537 New Tall Tower. Eaonng Towen Studies. Analysis. Design Modifications. TELECOMMUNICATIONS (FCC, FAA) (206) 783 -9151. Facsimile: 1206) 789 -9834 (309) 364 -3903 Inspections. Erection. Etc CHARLES PAUL CROSSNO, P.E. 6867 Elm St. McLean. VA 22101! 70.1t .156-9765 MEMBER AFCCE Fax (309) 364 -3775 (214) 321 -9140 MEMBER AFCCE

JOHN F.X. BROWNE LAWRENCE L. MORTON & ASSOCIATES, P.C. ASSOCIATES D.C. WILLIAMS, P.E. 1231 MESA OAKS tims1UNICATION S TECHNOLOGIES INC. LANE 525 VLtwdward Ave Consulting Radio Engineer It Rlt ., MESA OAKS,CAIIFORNIA 93136 Bloomfield Hills, Ml 48013 Member AFCCE C (313) 642 -6226 Post Office Box 1888 LAWRENCE L. MORTON, P.E. AM FM TV Washington Office Carson City, Nevada 89702 APPLICATIONS FIELD ENGINEERING (202) 293 -2020 885 8.0.1108 41138 MEMBER AFCCE (702) -2400 LAI.I RA M ANaArFI MARLTON. Ni YS9 Member AFCCE mn1115.7, FAX:II0NIN41N (805) 733 -4275 / FAX (805) 733 -4793

ENGINEERING PAUL DEAN FORD, P.E. DER EVANS ASSOCIATES RICHARD L. BIBY, P.E. Consulting Engineers BROADCAST ENGINEERING CONSULTANT Consulting Communications Engineers COMMUNICATIONS ENGINEERING 12, AM- FM-TV- CATV -ITFS Cellular SERVICES, P.C. P.O. Box 356 R.R. Box 351 Broadcast Engineering Software CONSULTING ENGINEERS McKinney, WEST TERRE HAUTE, INDIANA Texas 75069 47885 216 N. Green Bay Rd. 6105-G Arlington Blvd. (214) 542 -2056 812. 535.3831 THIENSVILLE, WISCONSIN 53092 Falls Church, VA 22044 moo. (414) 2424000 (703) 534 -7880 (703) 534 -7884 Member AFCCE Member AF( CE: Fax M2mber AFCCE Mainbar AFCCE

J. T7o9A Ingram and Associates Datei Corporation George Jacobs AFCCE Specialists in & Associates, Inc. Association of BROADCAST FM Radio Applications CONSULTANTS Consulting Broadcast Engineers Federal Communications Best Service Best Prices Applications Inspections Domestic & International Consulting Engineers Member AFCCE PO Box 73 Call Toll -Free P.O. Box 19333 5701 Georgia Av. 20th Street Station Batesville, Mississippi 38606 (800) 969 -3900 Suite 410 Silver Spins, MD Washington, DC 20036 601 563 -4664 1515 N Court House Rd, Arlington, VA 22201 (301) 587-8800 20910 1703) 534 -788(1 PROFESSIONAL /SERVICE DIRECTORY RATES 52 weeks - $40 per insertion 26 weeks - $50 per insertion There is a one time typesetting charge of $20. Call (202) 659 -2340 CLASSIFIET)

See last page of Classified Section for rates. closing dates. box numbers and other details.

Radio account executive: Top -rated Tampa Bay Need chief engineer for Shamrock Communica- RADIO area FM station seeks aggressive, highly motivat- tions Milwaukee FM. Computer literacy and SBE ed, competitive person with one to two years radio certification valued. Send resume to Kris Foate, HELP WANTED MANAGEMENT sales experience. Send resume to: Box R -11. General Manager, WOFM, 606 West Wisconsin Avenue, Milwaukee, WI 53203. EOE. Tired of the cold? A street -wise general sales General sales and operations manager wanted manager is needed at top -rated AM /FM operation for growing radio sports network with rights to in southwest year-round resort area. A superb major college state networks. Must have extensive IMP WANTS NEWS lifestyle as you live and play on a large, beautiful major market client contacts and willingness to lake and work in an extremely desirable, high - travel. Must know radio sports selling. Great op- Radio reporter/anchor: Number one station in energy small city. This is a rare and profitable first - portunity with an established company. Experi- booming Sunbelt market has an immediate open- of-the -year opportunity in an explosive growth ence is important. EOE. Reply to Box R -25. ing for experienced reporter- anchor to join four - area with a perfect sunbelt climate. GM position is person news department. Smooth delivery, com- a definite possibility. Resume: references and Strong FM station in Midwestern college town mitment to teamwork essential. Equal opportunity photo first letter please, to Box Q -55. EOE. seeking an account executive in sales to handle regional, local, and agency business. Established employer. Minorities are encouraged to apply. Tape, General sales manager for group owned AM /FM list available. One - two years experience re- resume and writing samples to Mark Rum - combo in small Midwestern market. Previous quired. Immediate opening for an enthusiastic, sey, News Director, PO Box 34665, Charlotte, NC sales management experience preferred, plus motivated, professional and goal oriented person. 28234 -9917. EOE good people skills. This is an excellent growth Send resume to PO Box 6763, South Bend, IN Anchor /reporter for award- winning, computer- opportunity. Please respond to Box R -26. EOE. 46660. EOE. ized newsroom. Experience required, degree pre- GSM/SM, immediate opening (Call daytimer) to College sports network account executive want- ferred. Sports knowledge helpful. T &R to WHBC, sell, recruit, train sales staff. Salary, benefits. Re- ed. Tennessee office of Host Communications Box 9917, Canton, OH 44711. EOE. ply Box R -23. EOE. seeks bright, aggressive A-E with sales/marketing WLWI AM/FM now taking applications for full time skills. Will sell radio, television and print advertis- drive -time anchor /reporter for number one news ing for UT project and other HCI properties. Send team. Strong delivery and writing skills a must. resume to Host Communications, PO Box 11125, Live reporting experience needed. Send tape and Knoxville, TN 37939. HELP WANTED SALES resume to: News Director, WLWI AM/FM, PO Box 4999, Montgomery, AL 36195. WLWI is an equal Co- Op/vendor director: Aggressive, creative, ex- HELP WANTED ANNOUNCERS opportunity employer. perienced individual needed in Philadelphia. Ca- pable of creating quarterly new business plans Announcer -afternoon shift. Southern Maryland and leading sales staff. Excellent compensation Soft Rock FM. Tape & resume: WMJS, Box 547, HELP WANTED PROGRAMING package. Real opportunity for advancement. Prince Frederick, MD 20678. EOE. PRODUCTION AND OTHERS Send resume to: Elise Elfman, WXTU, 23 West City Avenue, Bala Cynwyd, PA 19004. EOE. WPAT AM /FM New York easy listening is alive and well in greater New York! Rare full -time air - California daytimer seeks PD who can do it all, Sportsmans paradise: If you love the outdoors staff position available. Must be able to communi- excel on air, strong production, promotion, corn- and love radio sales, we want to talk to you. WSYY cate creatively with an adult audience in a warm, munity involved. Compensation commensurate. radio is looking for the right person to fill out the unaffected delivery. AC or Easy background, ma- Reply Box R -24. EOE. sales department of Central Maine's 50,000 watt jor league experience, team players only. Tape NC leader. Send resume and salary needs to and resume to: Ken Mackenzie, O.M., WPAT Mike Decker, VP /FM, PO Box 1240, Sunny 95FM, AM/FM, 1396 Broad Street, Clifton, NJ 07013. Ab- SITUATIONS WANTED MANAGEMENT Millinocket, ME 04462. M /F, EOE. solutely no phone calls! WPAT AM /FM is the flagship station of Park Communications and an EOE. Urban FM seeks experienced AE to relocate to GM ready for next step: 13+ years sales and American Paradise. Must be aggressive, self-mo- management experience with MBA. Same corn- tivated. PO Box 25016. St. Croix, VI 00824. EOE. HELP WANTED TECHNICAL pany for 10 years. Coming from consistent #1 ratings and revenue. Good motivator and adminis- Account executive: Long Island's monster AC 768 Broadcast engineer: Experienced in maintaining trator. 315- -1940. powerhouse and ratings leader, WALK FM /AM, studio /production equipment, high power FM has exceptional opportunity for an established ra- Your next GM will have to be qualified, experi- transmitters, digital audio and multitrack facilities dio sales professional. Join strong, progressive enced, successful (sales and programing). Be with three years minimum hands -on experience group at flagship station in nation's 13th MSA. able to run it lean and mean. Be a natural leader with an FM radio station. Skills needed to repair to Resumes to Tracy Soto, General Sales Manager, with superb people skills. Will consider Southwest component level of CMOS, TTL and microproces- WALK FM/AM, PO Box 230, Patchogue, NY and sweat equity positions. Reply in confidence to sor -based equipment. SBE certification, knowl- 11772. EOE. M/F Box R -12. edge of IBM personal computers desirable. Send resume to: Business Manager, PO Box 106, Or- Experienced general manager wants to re-lo- 51 yr. old VA combo covering DC to Richmond lando, FL 32802. EOE. Women and minorities en- cate. Superior know,eage of budgets, sales train- and beyond, is looking for an aggressive, up & couraged to apply. ing, programing. Call V.W.A. -272 -4844. coming sales star who knows the basics. Ideal 606 have excellent verbal & written candidate should Vail, Colorado K -SKI AM/FM, 2271 North Front- Urban general manager: Communication and or- skills, be highly organized, creative, and possess age Rd., 303-476-1047. 100,000 watt FM /5,000 ganizational skills, budget and expense controls. Base + commission & bene- a winning attitude. AM mountain station needs engineer with experi- Sales trainer, motivator. 25 years turnaround ex- Fredericksburg, VA fits. Reply: GSM Box 269, ence. Willing to work. Must have experience with perience. 513- 721 -0058. 22404. EOE. Continental 27 1/2 KW transmitters, Harris 5 KW AM transmitter, microwave, satellite, computers. Dark? Out of money? Sell your small/medium If ability, we've got Sales, radio: you've got the Need jack-of-all-trades. Must enjoy hiking to re- Southeast market AM to us NOW. No brokers. Top rated looking for top pro- the product. station mote transmitter sites. Those not willing to work Owner financing. 804-971-8908. at the ducer that knows how to start selling sound hard need not apply. EOE. of "NO," can put together marketing plans and General manager/general sales manager. Expe- promotions, be your clients biggest ally, and has Chief engineer- Hands on strong studio/transmit - rienced leader who believes in the true meaning the desire to earn $30,000 plus. If you're that ter /antenna skills. Responsible for 2.100KW FM of the phrase "team concept. ". Proven track re- a letter and resume to Lynne person, send cover Stations - be willing to travel VA/NC. SBE or FCC cord. I also have a complete team to bring in if Lessin, GSM, WCHV /3WV, 1140 Rose Hill Drive, General Certification. Send resume and salary his- needed, sales, programing and on -air talent. Box Charlottesville, VA 22901. EOE Employer. tory to PO Box 7314, Wilmington, NC 28406. EOE. R -6.

HY aodßei Broadcasting Nov 12 1990 investor/manager. Highly successful general TV Operations manager: To manage a large and Chief engineer -ABC UHF affiliate in Watertown, manager with a documented track record would std.. growing group of TV technicians in a fast NY desires chief with UHF transmitter & Sony 1" like to help. Strong background in managing prof- moving state -of-the -art broadcast facility. At least and 3/4" tape experience. Person will build the itable FM turnarounds. Accomplished goals ten years major market broadcast experience re- engineering department for three television pro- through the use of research, innovative marketing, quired. This should include managing startup of fessionals who purchased WWTI in September. and developing strong sales effort. Have cash to new programs, department development, and Send resume to: President, WWTI, 13580 Braemar invest in your top 150 market FM or combo. Make budgeting. Must have superior people skills, with Drive, Elm Grove, WI, 53122 -2509 or fax resume 1991 everything it can be. Please contact Box R- proven success in hiring of technical personnel. to 414 -796 -0537. EOE. 27 in strict confidence. Must be an excellent team player and communi- cator, able to calmly manage a very busy, very Chief engineer for small market network affiliate. complex activity. We are the broadcasting branch A hands -on type with good people skills and lead- qualities. have hands experi- SITUATIONS WANTED TECHNICAL of the Christian Science Publishing Society, pub- ership Should -on lishers of The Christian Science Monitor. We cur- ence with UHF Transmitter and the latest state -of- rently produce almost twenty programs including the -art studio equipment. A perfect opportunity for Chief engineer /director of engineering, experi- the award winning World Monitor, seen nationally a person in the #2 position to advance to #1. enced all phases, computer literate, master caron The Discovery Channel. We are ramping up to Send resume to: Mr. Charles Goode, Vice Pres., penter, pilot, seeks new opportunity in SE. Box launch The Monitor Channel, our own national Engr., Smith Broadcasting Group, Inc., PO Box 55134, Metairie, LA 70005 or call 504-830 -5739. cable channel, in 1991. Send resume, letter, and 12, Wichita, KS 67201. EOE. salary history (no calls, please) to: Director of Operations, The Christian Science Broadcast TV maintenance engineer needed for a national SITUATIONS WAMT1P MUS Center, Mail Stop C44, One Norway Street, Bos- Christian studio post production satellite uplink ton, MA 02115. We are an equal opportunity em- facility. Three years component level maintenance No job offers please! Right Southeast situation ployer. experience. Ampex, AVC, ADO, VPR -3, Beta, Sci- sought by incredible marketing married pros. Not entific Atlanta uplink. Positions available in San cheap or desperate. AT/sales /management. Diego and Dallas. Competitive salary and benefits (paid vacations, holidays, incentive programs, 804 -971 -8908. HELP WANZ® MIAS medical and dental insurance) with an exciting organization. Send your resume to: Personnel Sales account executive: WKRN -TV, the ABC Dept., Word of Faith, PO Box 819099, Dallas, TX SITUATIONS WANTED ANNOUNCERS affiliate in Nashville, has an immediate opening. 75381 -9099. EOE. Must have previous television sales experience and a strong for new ITFS to One of the premier talk hosts seeks new chal- desire business develop- system engineer needed oversee plan- ment. If you have a desire to work in a top 50 ning installation, day to day operation and mainte- lenge. Currently in top 10 market. Can do heavy or market with supportive management, please con- nance of interactive television system for Florida light talk and combo music -talk with great FM AM tact by resume only: Mickey Martin, Local Sales community college. System will link five campuses drive potential. I love the West but will consider all Manager, WKRN -TV, 441 Murfreesboro Rd., with two way video and audio. At least two years areas! For airchecks write in confidence to Box Q- 40 Nashville, TN 37210. EOE. experience with ITFS system design, installation and operation necessary. Exceptional communi- Account executive: Market leader, NBC affiliate, cation skills necessary. Position is associated with Greenville, SC (ADI 35) seeks experienced TV public television station licensed to college. Salary SITUATIONS WANTED PROGRAMING sales representative to join our winning team. is competitive. Apply with letter and resume to: PRODUCTION A OTHERS Send resume and salary requirements to: Sales Human Resources, Daytona Beach Community Team Manager, 505 Rutherford Street, Greenville, College, PO Box 2811, Daytona Beach, FL 32115- SC 29602. No phone calls please. EOE. I didn't get Into broadcasting to sit behind a 2811. EOE. desk! Talented young writer /people person with NSM position at WSEE-TV. Requires minimum 3 Director WVPT, televi- four years combined radio/television experience of engineering. the public years station or rep. experience. Solid technical sion station in the Shenandoah Valley, is seeks new full -time challenge. Currently working beautiful skills, creative mind. Resumes to Gary Powers, seeking an experienced engineer with demon- in LA market. Have researched, written copy, pro- WSEE-TV, 1220 Peach Street, Erie, PA, 16501. strated personnel management The duced, edited and announced. Prefer California, skills. suc- EOE M /F. cessful candidate will lead a dedicated staff at a but will consider other areas. Olivia, 818 -718- progressive station equipped with state-of-the-art 6942. Southeast ABC affiliate in top Account executive: equipment including a new NEC solid -state trans- 75 markets looking for experienced sales person mitter, Ikegami HK -322 studio cameras, and a that responds to strong management support. Bosch 200 master control switcher. Salary is corn - Station all the tools. Must be highly motivated MISEEIIANEOUf uses petitive; the benefits excellent. Local area in- with ability to handle multiple responsibilities. Re- cludes a highly diversified economic base, nation- sume and history to Box R -18. Make money In voiceovers. Cassette course of- compensation al park, national forest and three colleges. Send fers marketing and technique for success in com- EOE resume and letter of application by November 23 mercials and industrials. Money-back guarantee. Local sales manager: Extraordinary opportunity to the Executive Secretary, WVPT, 298 Port Re- for info: Susan Berkley, 1. 800 -8108. Rd., Harrisburg, VA Call -333 at leading te evision station in the Southeast. Ven- public 22801. EOE. dor experience preferred. Must be strong in sales development. Send resume to C. Joseph Tonsing, WIS -TV, PO Box 367, Columbia, SC 29202. EOE.

TELEVISION HELP WANTED 1EINICAL HELP WANTED NEWS

SEEP WANTED MANAGEMENT Chief engineer wanted by VHF affiliate in South Knowledgeable weather person, style and per- Carolina. Opportunity to work with good people sonality are a must. Computer systems back- and latest equipment: ACR -225, all Beta -SP news ground helpful. Lively and energetic person who KTXA -TV has an Dallas opening for a NSM. operation, new ENG and SNG vehicles. Send let- loves live TV. Top 100 Southeast affiliate. EOE. Three year sales experience required. Strong mo- ter with resume to: Bone & Associates, 6 Black- Reply to Box Q -51. tivation skills a must. Send resumes to Mike Dun- stone Valley Place, Suite 109, Lincoln, RI 02865. lop, GSM, 1712 Randol Mill Rd., TX News director. Midwestern affiliate seeks aggres- Arlington, EOE. 76011. EOE. sive and promotion- minded individual for leader- Maintenance engineer for TV station. Experience ship of its news operation. Emphasis on profes- Traffic manager: Ideal candidate will have three with 3/4" and 1" video equipment installation, re- sionalism, management skills and creativity. Non- years Jefferson Pilot System experience. High pairs and UHF transmitters. Call: 317 -552 -0804 smoking environment. Send resume/salary history school education. MUST HAVE three years cleri- or send resume to: WMCC TV-23, 13044 E. 246th by December 1, 1990 to Personnel Director, cal experience. MUST HAVE three years experi- St., Noblesville, IN 46060, Attn: Bob Pinnix. Equal WHOI -TV, 500 N. Stewart St., Creve Coeur IL ence in television sales support, ability to work opportunity employer. 61611. EOE. with detail, ability to work well with people, ability to work well under stress. Prefer previous supervi- Chief operator, for NY market new UHF channel Experienced news director, Top 100 market net- sory experience. Prefer experience with Sympho- 63 independent. Must have UHF experience. Par- work affiliate in Sunbelt seeks a strong take ny and Lotus software. Send resumes to: Karen ticipate in design, construction, equipment acqui- charge leader to develop a young talented staff in Bride, Operations Manager, WOWT -TV, 3501 Far- sition, installation and on -air operation. Send re- a hyphenated, highly- competitive Southwest mar- nam Street, Omaha, NE 68131. WOWT is an equal sume to MBC, 170 Kinnelon Road, Suite 35, ket. Send confidential, detailed resume. EOE. Re- opportunity employer. Kinnelon, NJ 07405. EOE. ply to box R -16.

Bredasties Nov 12 1910 Classified tla South Florida affiliate needs creative news pho- Graphic artist needed for a national TV program. Meteorologists... Competition is hotter than ever! tographer /editor, 2 years minimum experience. Two years experience with state -of-the -art 3D Are you prepared? Have your tape critiqued by Top -notch operation, visual emphasis, send tape computer graphics, animation, and video post AMS/NWA Certified major market meteorologist. and resume to: Keith Smith, 3719 Central Ave., Ft. production. Competitive salary and benefits (paid Resume & tape (2) shows. 3/4" or VHS (preferred). Myers, FL 33901. EOE. vacations, holidays, incentive programs, medical $25.00. Broadcast Weather Services, Inc. Attn: & dental insurance) with an exciting organization. Weather. PO Box 1118, Miami, FL 33138. EOE. Writer /producer. Fast paced thirty minute news Send your resume to: Personnel Dept., Word of program "Troubleshooter" seeks key player for Faith, PO Box 819099, Dallas, TX 75381 -9099. Attention VNR producers. Primo people wants Monday through Friday strip. Brash consumer ad- EOE. contact with former network and local news pro- vocate format needs another experienced pro. At ducers now working in PR. Call immediately, least two years experience in news; keen sense of Creative producer w /strong writing, directing and 203 --637 -3653 fair play. Send resume and writing samples to: production skills needed for a national Christian Troubleshooter, WFTX -TV FOX, 621 Pine Island TV program. Three years spot and feature pro- Media marketing /THE HOT SHEET - - -- broad- Road, Cape Coral, FL 33991. EOE. duction a must. Competitive salary and benefits casting's biggest job- listings service! FREE refer- holidays, incentive (paid vacations, programs, ral nationwide. No placement fees PO Box 1476- - Work for a dominant station. Looking for experi- medical & dental insurance) with an exciting orga- PD. Palm Harbor, FL 34682 -1476. 813 enced anchor for four weekend newscasts and -786- nization. Send your resume to: Personnel Dept., 3603. skilled reporter. Send tapes to Rod Gramer, Word of Faith, PO Box 819099, Dallas, TX 75381- KTVB, 5407 Fairview Avenue, Boise, ID 83706. 9099. EOE. EOE. Producer -New England ABC affiliate is looking Producer needed for 11:OOpm newscast. Must be for an experienced newscast producer who can a strong writer who is competitive, creative and finesse a newscast with graphics, pacing live has lots of live and SNG savvy. We seek an indi- shots and can change directions on a dime. Ex- vidual with five years TV news experience, includ- cellent writer who cranks out compelling copy and ALLIED FIELDS ing three years newscast producing experience, teases. We're a news team on the move and need plus a college degree. Please send resume, de- another hot producer. Send lape and resume to scription of current duties and news philosophy. Morrie Goodman, News Director, WGGB -N, 1300 HELP WANTED INSTRUCTION references and a non -returnable tape to Ken Mid- Liberty St., Springfield, MA 01102. EOE. dleton, News Director, WCNC -TV, PO Box 18665. Chairperson to provide academic and scholarly Charlotte, NC 28218. EOE. M/F. Director/technical director /videographer: Num- leadership beginning August, 1991, to an active, ber one rated CBS station has immediate open- growing Radio -TV-Film department with ten full - Weekend weather person/environmental reporting. Job includes directing live newscasts, local time faculty and staff. The department has 250 er for New England network affiliate. Meteorologist program productions and shooting documentary, undergraduate majors, a graduate media studies preferred but not essential. Good reporter who commercial and promotional materials. Work with program in conjunction with the journalism depart- can also do the weather. EOE. Reply to Box R -20. Grass Valley 300 switcher. Send resume, tape ment, and modern studios and classrooms. Rank and salary requirements to: Matt Heffernan, News The number one Hispanic televi- and salary dependent upon qualifications. Ph.D., director: WTVR -TV, 3301 West Broad St., Richmond, VA is looking record of teaching excellence, record of scholarly sion station in Texas for highly qualified 23230. No phone calls, please! EOE, M/F individual to head its news department. Minimum activity, and evidence of administrative ability required. Applicants should send a letter of interest of five years experience in all facets of television Television Knowledge Paintbox art director: of expressing educational philosophy and leader- news production, writing, editing, camera opera- system 3 -D animation and video production plus ship style, a complete vita, and three letters of tions and reporting along with three years of man- ability to create news graphics. Minimum one year recommendation to: Dean Robert Garwell, Col- agement experience is required. Candidates must television experience required. Art background lege of Fine Arts and Communciation, Box 30793, be bilingual in English and Spanish. A degree in helpful. Send resumes to Jeff Chesser, Production Texas Christian University, Fort Worth, TX 76129. broadcast journalism from accredited university or Manager, KLAS -TV, PO Box 15047, Las Vegas, Minorities and women are encouraged to apply. equivalent experience is required. Please mail NV 89114. EOE. your resume along with your salary requirements TCU is an EEO/AA employer. Open until filled. to: KXLN -TV Channel 45, 9440 Kirby Dr., Houston, Promotions manager - WVVA -TV, NBC affiliate Faculty opening in broadcast production for fall TX 77054. in Beckley /Bluefield West Virginia market, is look- EOE. 1991. Tenure -eligible. Beginning and advanced ing for a creative, innovative promotions manager. courses in audio and video production. Other Co- anchor/reporter: Still searching for right per- Strong writing and production skills required. Ex- courses as qualified and needed. Ph.D. preferred; son to compliment 11PM female co-anchor. Solid for right cellent growth opportunity the person. master's required with substantial recent, relevant reporter credentials, opportunity to polish anchor -returnable Larry Send resume and non tape to professional experience. Some teaching experi- skills. Dominant #1 news. AP award winner. Roe, Operations Manager, Route 460 Bypass, ence and demonstration of scholarship neces- Strong corporation. NBC affiliate. T &R to: Bill Huff- Bluefield. WV 24701. EOE, M/F. man, ND, WVVA -TV, PO Box 99, Bluefield, WV sary. Apply by Dec. 15, 1990, to: Vernon Keel, 24701. EEO, M/F. Weekend anchor /producer needed for small Director, Elliott School of Communication, Wichita market Texas aff iliate. Needs to have reporting State University, Wichita, KS 67208. 316 -689- News director: NBC affiliate - Midwest. Send re- background, with experience in producing. Two 3185. Specify "Position B" and nclude 3 letters of reference resume with sume and salary requirements to Box R -19. EEO, year commitment needed. EOE. Box R -21. and application. AA/EOE. M /F. Jordan College of Fine Arts Butler University. JCFA is Butler University's school of performing SITUATIONS WANTED TECHNICAL and communication arts, with undergraduate programs in music, dance, theatre, arts administra- 25 years broadcast engineering. 14 years as tion, and radio-television. Master's programs are HELP WANTED PROGRAMING hands -on television chief engineer & director of available in music, dance and radio-television. PRODUCTION 8 OTNERS engineering. Experienced with complete, full ser- The college is a member of the National Associa- vice news operations including live trucks, vehi- tion of Schools of Music. Butler operates a 48,000 Graphic designer: WMAR -TV, a top 25 market cles and all associated ENG & microwave equip- watt FM National Public Radio affiliate serving In- NBC affiliate in Baltimore, is looking for a creative, ment. Please reply to Box R -22. dianapolis and central Indiana and an educational ambitious. and team -oriented artist. Responsibil- television station WBUU -TV (to begin broadcast- ities include computer graphics as well as print ing January 1991). ASSISTANT PROFESSOR OF design. AVA-3 paintbox and desktop publishing SITUATIONS WANTED NEWS RADIO/TELEVISION -Tenure track position. Teach experience preferred. Send your tape and resume undergraduate and graduate courses in broadcast sales/advertising, promotions, audience to Dave Horner, Art Director, WMAR -TV, 6400 Excellent experienced sportscaster looking for EOE. measurement, and management. May teach in York Rd., Baltimore, MD 21212. a tine in which to work, also knowledge- station other areas such as international broadcasting, able newsperson. 216 -929 -0131. #1 WABC -TV, New York, needs top art director: announcing. broadcasting in America or radio Tough, rewarding opportunity for hands -on leader production. Ph.D. and proven effectiveness as a with vision, fortitude and know -how. Ability to di- teacher and scholar with evidence of strong re- rect excellent staff for news & programing graph- MISCELLANEOUS search, creative activities and /or professional ics. Previous TV art management experience a broadcast experience required. Send letter of ap- must. Experience on electronic paint and storage plication, vita, college credentials, and names and systems required. Resume and tape to Brigitte Bill Slatter and Associates gets you that better addresses of three references, by November 30, McCray, WABC -TV, 7 Lincoln Sq., New York, NY job in TV. Talent coaching and placement help for 1990, to: Dr. Kenneth Creech, Chair, Department 10023. No phone calls, please. We are an equal reporters and anchors. Help with audition tape. of Radio/Television, JCFA, 4600 Sunset Avenue, opportunity employer. 601 -446 -6347. Indianapolis, IN 46208. EOE /AA

114 asulfled Broadcasting Nov 12 1990 Graduate assistantships available: Graduate Graduate assistantships available beginning Intelligence jobs - All Branches. US Customs, Assistantships in Broadcasting available at Cen- both Spring 1991, and Fall 1991 semesters for DEA, etc. Now hiring. Call 1-805 -687 -6000 Ext tral Michigan University. $6200 per year plus tu- qualified students studying in our MA program K -7833. ition remission. Assist in introductory media sur- designed to develop advanced skills and knowl- vey class, TV production laboratories, and student edge for professional communication fields and /or TV productions. Send letter of interest and resume prepare students for doctoral study. Assistantship by December 7, 1990 to Robert Craig, 340 Moore assignments may involve teaching, production, or WANIM TO RER MNIPMINT Hall, Central Michigan University, Mt. Pleasant, MI research assistance in broadcasting, journalism, 48859. EOE. photography, or speech communication. Write to: Dr. Joe Oliver, Graduate Program Advisor, De- Wanted: 250, 500, 1,000 and 5,000 watt AM -FM The Department of Mass Media, Marietta Col- partment of Communication, Stephen F. Austin transmitters. Guarantee Radio Supply Corp., 1314 lege is seeking qualified applicants for the posi- State University, Nacogdoches, TX 75962. EOE. Iturbide Street, Laredo, TX 78040. Manuel Flores tion of department chairperson. The four -person 512- 723 -3331. department offers 20 courses which in combina- Beginning Spring, 1991, the Communica- Used 1" VHS videotape. Looking for large quanti- tion with courses taught by other departments tions/Theatre Arts Department at Texas A &I Uni- ties. No minis or Beta. Will pay shipping. Call lead to academic majors in radio and television, versity is seeking an Instructor /Assistant Profes- Video, 301 -3500. journalism, advertising, political journalism and sor/Associate Professor in Mass Communications Carpel -694 public relations. Some 125 of the college's 1200 (Radio/TV emphasis). Spring 1991 contract with FM students major in the department. The mass me- Top dollar for your used AM or transmitter. continued tenure track employment a possibility. Call now. Transcom Corp., 800- 441 -8454. dia faculty also oversees student -operated co- Qualifications preferred are earned doctorate in curricular programs involving two FM radio sta- Mass Communications (Radio -TV emphasis) or tions (9,200 watts and 10 watts), a cable -TV ABD with some university teaching experience, station (into 12,000 homes), a weekly newspaper, broad competencies in mass communication and a yearbook. The department is housed, with courses and broadcast news production, and evi- FOR SALE EQUIPMENT its state -of- the -art equipment, in its own seven - dence of grant writing and publications. Ability to year -old, $1.6 million McKinney Media Center. teach introduction to mass media and public rela- Marietta College, founded in 1835, is a largely tions a plus. Required qualifications are a Masters 50Kw AM: CCA -AM 50,000 (1976), excellent con- residential, private liberal arts college with a num- degree in Communications (Radio -TV emphasis) dition. Transcom Corp., 215 -884 -0888. Fax: ber of departments with strong career -orientation. with satisfactory progress toward the doctorate, 215 -884 -0738 The campus is in an attractive, historic city of significant professional experience in broadcast AM and FM transmitter, used excellent condi- 17,000. A Ph.D. in a media -related discipline is news production, ability to work with diverse stu- tion. Guaranteed. Financing available. Transcom. required. Demonstrated excellence in teaching dent body in multicultural setting, and evidence of 215-884 -0888. FAX 215-884 -0738. and student advising, administrative /management grant writing ability and publications. The suc- experience, continuing interest in research, ex- cessful candidate will teach three classes per se- Harris pertise centered in the electronic media (but with 1Kw AM transmitters: Cont 314R1 (1986), mester and supervise the operation of the 100 BC1H1 (1974), 441 -8454, knowledge of and interest in print journalism, pub- Transcom Corp., 800- watt university radio station and the university ca- 215- 884 -0888, FAX 215 -884 -0738. lic relations and advertising), and work experi- ble station. He/she will be expected to develop ence in media fields are highly desirable attri- and maintain professional contacts, serve on uni- FM transmitters: Wilkenson 25,000E (1983), Har- letter butes. Rank and salary negotiable. Send of versity committees, and supervise a minimal num- ris /Gates FM20H3 (1972), RCA BTF 20E1 (1973), and resume, including names, ad- application ber of independent study students and interns. CCA 20,000DS (1972), Harris FM10K (1980), Wil- numbers least three dresses and telephone of at The starting date is January 8, 1991. Salary is kenson 10,000E (1983), Harris FM5H3 (1975), references, to: Professor Roger Kirkpat- academic competitive. The closing date is December 1, CCA 2500R (1978), 800-441 -8454, 215-884- rick, Mass Media Search Committee, Marietta Col- 1990 for maximum consideration. Located in 0888, Fax 215-884 -0738. lege, Marietta, OH 45750. Review of applications Kingsville 40 miles southwest of Corpus Christi, will begin on January 7, 1991. Marietta College is 150 miles southeast of San Antonio and only two AM transmitters: RCA BTA 10U (1972), Harris an affirmative action and equal opportunity edu- hours drive from the Mexican border, Texas A &I is MW5A (1979), CCA 5000D (1974), McMartin cator and employer. Women and minorities are a comprehensive state- supported university with BASK (1980), Cont. 315B (1966), Gates BC5P2 encouraged to apply. 6,000 enrollment offering a wide range of under- (1967), McMartin BA2.5K (1981), 800 -441 -8454, graduate and graduate programs. The program, 215 -884 -0888, Fax 215-884 -0738. Journalism -Mass Communication: News/Radio- offered within the Department of Communica- . TV faculty positions University of Oklahoma. The tions/Theatre Arts, has an enrollment of approxi- 1000' tower. Standing in Albion, Nebraska. Heavy School of Journalism and Mass Communication mately 40 majors. An additional 30 majors are Kline tower includes 6 -1/8" coax. Purchase in has two tenure -track faculty vacancies at the rank enrolled in the Journalism area. Interested appli- place with land and building, or move anywhere. of assistant professor to be filled for the 1991- cants should send a vita, official copies of all Call Bill Kitchen, 303 - 786 -8111. 1992 school year. Position one: NEWS EDITORI- transcripts and the names, addresses, and phone AL, news writing, editing and reporting. Second- Transmitters, radio & television: TTC manufac- numbers of three references to Dr. Donna R. Tobi- ary teaching area in history, law, ethics or media tures state -of- the -art low power and full power as, Chair, Communications/Theatre Arts, Texas management desirable. Substantial professional television; and FM transmitters 10 watts to 50Kw, MI University, Box 178. Kingsville. TX 78363. experience in reporting and editing and proven solid state from 10 watt to 8Kw. Call 303 -665- EOE/AA. record of good teaching required. Applicants 8000. must be computer literate. MA required. PhD /ABD preferred. Position two: RADIO- TELEVISION, FM antennas. CP antennas, excellent price, quick SERVICES broadcast news. Secondary teaching area in ra- EDUCATIONAL delivery from recognized leader in antenna de- dio and television production. law, ethics or sign. Jampro Antennas, Inc. 916-383 -1177. broadcast management desirable. Substantial On- camera coaching: For TV reporters. Sharpen TV antennas. Custom design 60KW peak input professional experience in broadcasting and anchoring, standups, interviewing. writing. Tele- power. Quick delivery. Excellent coverage. Rec- proven record of good teaching required. Appli- prompter. Learn from former ABC Network News cants must be computer literate. MA required. Correspondent/New York local reporter. Demo ognized in design and manufacturing. Horizontal. polarized. Antennas, Ph.D. /ABD preferred. Salary, leaching responsi- tapes. Critiquing. Private lessons. 914-937- elliptical and circular Jampro bilities and support for research and creative ac- 1719. Eckhert Special Productions (ESP). Inc. 916-383 -1177. tivity are very competitive. The school expects to Betacam tape Hot! 5 minutes - $1.00, 10 minutes begin interviews early in 1991. Applications will be - $2.00, SP 5 minutes - $2.00. SP 10 minutes - reviewed as they are received, and will be accept- EMPLOYMENT SERVICES $3.00 Sony, Ampex, Fuji, 3M - Call Carpel Video filled. Applicants must ed until the positions are 800 -238 -4300. provide (1) a letter of application that provides Intelligence jobs. FED. CIA, US Customs, DEA, specifics of their teaching and professional expe- etc. Now hiring. Listings. 1- 805 -687 -6000 Ext. K- Blank tape, half price! Perfect for editing, dub- rience, and describes how they would expect to 7833. EOE bing or studio recording, commercials, resumes, engage in scholarly and/or creative activity as a student projects, training, copying, etc. Elcon faculty member; (2) a curriculum vitae; and (3) Government jobs S16,412 - $59,932/yr. Now hir- evaluated 3/4" videocassettes guaranteed broad- three letters of reference. All materials should be ing. Your area Call (1) 805 -687 -6000 Ext. R- cast quality. Call for our new catalog. To order, sent to: Director, School of Journalism and Mass 7833 for listings. call Carpel Video Inc., toll free, 890-238 -4300. Communications, University of Oklahoma, 860 Van Vleet Oval, Room 101, Norman, OK 73019. Looking for a position in radio or television? If I Broadcast equipment (used): AM /FM transmit- The University of Oklahoma is an equal opportuni- can't find you the position you're looking for, no- ters. RPU's, STL's antennas, consoles, process- ty/affirmative action employer. Women and minor- body else can! Only $150.00 for 1 year of service. ing, turntables, automation, tape equipment, mon- ities are especially encouraged to apply. OU has Free information. Write: Bill Elliott, Consultant/ itors, etc. Continental Communications, 3227 a policy of being responsive to the needs of dual - Headhunter, 48 Imperial Avenue, Pittsfield, MA Magnolia, St. Louis, MO 63118. 314- 664-4497. career couoles. 01201. FAX 314 -664 -9427.

Broadcasting Nov 12 1990 ClmiRd 15 Television /video equipment. Studio, transmitters, microwave. Buyouts, liquidations, brokering. RADIO Help Wanted News Since 1967. Maze Broadcast 205 -956 -2227 Fax 956-5027. Help Wanted Management Washington Correspondent Save on videotape stock. We have 3/4" & 1" Expanding Washington news bureau has evaluated broadcast quality videotape. Available /ASSISTANT ACCOUNTANT opening for reporter with minimum of five in all time lengths. Call for best prices. IVC, 800- CONTROLLER years experience. Resume and tape to: 726 -0241. Hearst Broadcasting, Equipment financing: New or used. 36 -60 Expanding Mid -Atlantic Radio group 1825 K St., NW #720, months, no down payment, no financials required owner seeks staff accountant for Washington, D.C. 20008. under $35,000. Refinance existing equipment. corporate office. Candidate must have No phone calls please. Mark Wilson, Exchange National Funding. 800- previous station experience, accounting EOE. 342 -2093 degree and strong computer skills. Strobe parts: We sell and install flash technology Replies confidential. and EG &G parts at DISCOUNT. Parts in stock. E.O.E. Hearst Broadcasting Call Tower Network Service, 305-989 -8703. Reply Box R -30 Batwing antenna repair parts. We stock feed - lines. Tower Network Services 305 -989 -8703. ASSISTANT NEWS Lease purchase option. Need equipment for Situations Wanted Management DIRECTOR/ your radio, television or cable operation? NO EXECUTIVE PRODUCER down payment. NO financials up to $70,000. Car- NEW GOALS FOR '91? penter & Associates, Inc. Voice: 504- 764 -6610. WCNC -TV, the NBC affiliate in Char- Fax: 504 -764 -7170. is an experienced If your station or group needs a start up, a lotte, NC. seeking to join team and assist Need help selling your equipment? Want great turnaround or is already #1 but under- journalist our buys? Call Media Concepts, Inc., your source for achieving. We should talk! I've got a great in running our news operation. Our quality used equipment. 918-252 -3600. job but need a new challenge. Major mar- ideal candidate has recent manage- ket OM with large group looking to move ment experience plus a background BTS Routing Switcher Component or RGV 30 x a track record with 30 with 3 level audio 6 x -y control heads. Expand- up. I've got proven as an executive producer who has able, currently in use. Contact Ron Fries 703- great ratings, revenues and references.. successfully produced newscasts, Your 525 -7000. Current model, priced to sell!! Market or group size not important. series, specials and special events. will be held in strict confidence. response We require a minimum of ten years Sony SP Betacam Package BVP 5 Chip Camera Box R -15. with BVV5 SP Recorder. Contact Ron Fries 703- experience and a college degree. If 525 -7000. this sounds like the situation you have been waiting for, please send Ikegami HL- 79EAL, Personally owned, excellent IF ONLY... condition, low hours, includes JLab, pistol grip, you could find a General Manager who could turn your resume, description of current duties cable and cases. A steal, $12,500! Call Brian radio station around Someone who has been a suc- and news philosophy, references 617 -661 -3041. cessful GM. and has a thorough background in both sales and programing Someone who will turn that staff and a non -returnable tape showing Used towers. Dismantled. Self- supporting and into a winning team. Someone who is qualified to handle your creative capabilities to: guyed. 502 -826 -8700, Nationwide Tower Com- a top 100 market properly. and will keep quiet until the deal is closed. Most of all. someone who knows how t0 Ken Middleton, News Director pany. make money' Call someone now 214-373 -2205 WCNC -TV Ross RVS 514-12 Production Switcher w /RS422 PO Box 18665 Inerface, DSK, QUAD. ISC 31 Editor with Custom NC 28218. Console. ADC 3104 Production Switcher, 20 In- Charlotte, puts and 5 buses, 2 M/E, DSK, Quad, Chromakey. A PREVAILING GENERAL MANAGER WHO: EOE. M /F. Tektronix 520A vectorscope, 1480R W /F, 528A --Knows how to build, train, and keep a W /F, 1420 Vectorscope. Ampex ADO. Many more superior sales team! items...will make deals! All equipment 30 day war- --Knows how to make money and collect on Business Opportunity ranty. Call 1-800- 331 -8333 or 1-805 344 -2118. sales! Fax for list: 1--805 -344 -5525. --Has to position, program proven ability RADIO? and promote! TIRED OF For sale: Las Vegas Post Editing Company. D -2, --Is mentally tough problem solver with TRADE FOR HALLMARK STORE 1" C, Betacam, ADO...all modern equipment. Bill tiring -line experience! Store located on California's beautiful Mon- approximately 20K/month. Great potential for a --Is presently employed, but wants terey Peninsula. Will gross $400,000 plus in $325,000 savvy operator. cash, financing possi- greater challenge! 1990. Write: ble. Call 1 -800- 331 -8333. CONFIDENTIALITY WILL BE MAINTAINED Suite 174 REPLY TO BOX R -31 Antennas transmitters coax towers: For AM- 395 Del Monte Center FM -TV-LPTV: All power levels. Financing available Monterey, CA 93940 call Jimmie Joynt, J &L Associates, 800 -279- 3326 or 719-528 -5862. TELEVISION Used /new TV transmitters, full power -LPN, antennas, cable, connectors, STL's, etc. Save thou- Help Wanted Sales sands. Broadcasting Systems. 602-582 -6550. GENERAL SALES MANAGER For sale 3172 year old Dicomed ProducerXP De- SALES MANAGER sign Station located in West Hartford, CT. Selling Responsible for National, Regional JOIN THE TEAM. Knowledgeable radio/TV as -is. Call Kathy Bengston 203-677 -9423 with and Local time sales and scheduling account executive ready for sales offer. for the station; managing the sales manager's position. A multi- station force; and, managing the way Sales Satellite teleport for sale, with two C -band and operator in the southwest is looking for the fit in with the station goals. two Ku -band earth stations. Perfect for cable right player. This position offers efforts channel broadcasting. $825,000 plus lease or substantial growth potential, including but Send resume to: purchase of land Megastar 800-328-2546. not limited to a GM position. If you are a Becky Strother, WVTM -TV13 dynamic, serious, sales oriented player, Remote production truck fully operational, ready PO Box 10502, we want you on our team. EOE. to roll, three cameras, computer editing, three Birmingham, AL 35202 tape machines and much more - 1- 615 -824- Reply to Box R -34 An Equal Opportunity Employer 2430.

Iroodmsfing Nov 12 1990 86 asuNi,d Help Wanted Programing, Promotion & Others

Vs E N I O R DIRECTOR, INTERNATIONAL IDEO TAPE EDITOR ENTERTAINMENT DIVISION POST PRODUCTION Are you ready to move up to the head of a major interna- LIFETIME, one of cable TV's most successful networks, has a challeng- tional department? An internationally known entertainment ing opportunity in Post Production for company seeks an entrepreneurial, spirited individual to a Senior Editor who is both technically competent and able to work closely manage and expand its international division. and efficiently with the many different production and engineering groups Responsibilities include the development of an astute busi- and individual professionals in this key department. Your principal responsibil- ness strategy and plan for entry; the creation of a network ities will be to edit programs, promo of licensing internal campaigns, sales tapes, specials and outside and sales companies to mar- other important projects, and to offer ket and distribute products; and the distribution of film, creative and technical guidance to the rest of the editorial staff. As the techni- video and television programing. cal authority on quality control and future planning, you will be expected to The ideal candidate will possess five to eight years experi- provide ongoing training, keep up -to- date on technical and creative devel- ence in the international television market, documented opments, and recommend upgrades results for the launching of an international division of a and improvements. 10 years of high - level computer editing experience re- small company, the ability to sell and market television quired. Must have major TV editorial products and a willingness to travel. credits in all categories. National awards a plus. Full benefits include: Fitness Center, 401 K Savings Plan, We offer an attractive benefits package including a com- Pension Plan and more. Interested petitive salary, full medical coverage and profit sharing. If candidates please send resume and salary requirements to: you are interested in this exciting opportunity, please send Human Resources Department. your resume with salary history in confidence to: LIFETIME TELEVISION 36 -12 35th Avenue Director, International Entertainment Division Astoria, New,York 11106 Equal OPp dunI1y Fo pbyor 703 McKinney, LB 127 Dallas, Texas 75202 LI FETI M E

T E L E V I S I O N Equal Opportunity Employer, M/F

Were building the best producer shop in America, and we need two New Hampshire more solid, experienced News Pro- Public Television ducers... one to produce our weekend late news, the other to launch a New Hampshire Public Television a statew,ce network mtr a stra.g commitment to local production, news broadcast. announces the following openings. new midday Director of Operations If you're creative... write good, con- Resourceful. energetic. organized production manager to: schedule station facilities, direct local pro- versational copy... thrive on the grams, market remote truck. produce annual Auction, work with client productions. lead staff of directors and studio personnel. Candidates must be technically proficient in directing, lighting, and editing. ACE pressure of daily news... and work editing skits preferable. Remote production experience essential. Minimum qualification: Bachelors well with other professionals, send a degree, 5 years TV production experience. including 2 years as supervisor. Salary range: $29,780- ' non -returnable resume tape (VHS $46,350. with commensurate experience. or 3/4, please) and two copies of Director/Producer your resume to: 2 creative, versatile. energetic and technically proficient director /producer/ editors needed for ambitious station. Duties will be divided between two positions include: production of Bob Jordan, News Director promos, underwriter credits. client work, pledge and Auction spots. Directing local and some nationally c..o Human Resources distributed programs including magazine. live studio, remotes, performance. sports. pilots. Production of three annual pledge drives. Applicants must have proven directing talents and solid experience in KING 5 Television electronic field production including video. sound, lighting and editing experience. ACE editing experi- 333 Dexter Avenue North ence strongly preferred. Commercial spot production and Dubner experience helpful. Minimum qualifi- Seattle, WA 98109 cations: Bachelor's degree and 3 years experience as Broadcast TV director. Salary range: $20,440- $31.730, commensurate with experience. NO PHONE CALLS, PLEASE! NHPTV is located 60 miles north of Boston in the seacoast region of NH. Send resume and demo tape An Equal Opportunity Employer to: MFHC Cynthia Fenneman, Director of Broadcasting, NHPTV, Drawer B, Box 1100 Durham, NH 03824 NHPTV /UNH is an AA /EEO employer. THE HoME TEAM

Broadcasting Nov 12 1990 Classified 87 Help Wanted Programing Help Wanted Technical Promotion & Others Continued

If Tribune doesn't TELEVISION STATION have any promotion CHIEF ENGINEER producer jobs We're a rapidly growing, exurban televsion available right now, group based in Ventura /Santa Barbara. We are seeking a Chief Engineer and Senior why run this ad? Maintenance Engineer. Must possess strong Promotion is a big growth area for UHF transmitter skill and /or post -production Tribune Broadcasting. In the past year, component level repair ability. Ours is a hands - eleven of TV's top promotion people on company, on all levels of management. You have joined our stations in New York, will join an extraordinary team of talented and Los Angeles, Chicago, Atlanta, Denver creative people, and become part of an and New Orleans. exciting future while living in God's country. In fording them, we've learned that it FCC /SBE certification required. pays to be prepared, and know who's Please send resume via Fax to RBC qualified and interested when the Engineering, 805 -485 -6057, or care of KADY- time comes! TV, 663 Maulhardt Avenue. Oxnard. CA 93030. So if you have at least two years' experience writing and producing on -air promotion, we'd like to invite you to send your resume and tape for review. But please don't call. We'll be in touch ,RJEL:cn when the next opportunity up. opens Ifs And the way things have been growing BROADCASTING at Tribune, that could be soon.

Send tape & resume to: Jim Ellis TRIBUNE BROADCASTING Public Notices ALLIED FIELDS Company 435 N. Michigan Ave. Employment Services Suite 1900 The Subcommittee on Budget, Furance and Chicago, IL 60611 Audit of the PBS Board of Directors will meet Tribune is an equal opportunity employer. at 2.00 p.m. on November 28. 1990 at the Arizona Biltmore Hotel in Phoenix. Arizona. Tentative agenda includes FY 1992 budget, wArs. 7711 ,.Ir.rf r_ nlar national program assessment policy. stations on deferred or advance payment schedules. Situations Wanted Management and reports from PBS officers. INSIDE JOB LISTINGS RADIO TV ADVERTISING CABLE TV GENERAL MANAGER 1- 900 -234 -INFO ext. TV (88) $2 per minute From any touch tone phone Employed, Experienced. Excel- The Board of Directors of the Public lent record. Seeks relocation Broadcasting Service will meet at 9:00 a.m. on due to pending estate breakup November 29 -30. 1990 at the Arizona Biltmore Hotel in Phoenix. Arizona. Tentative agenda by group owner. includes satellite replacement, national Reply to Box P -8. program funding, election of officers. equal employment opportunity, reports from PBS CAREERS officers and Board committees. and other business. w EI-- NEWSLETTER Each issue shows you For Sale Software HOW to build a career path with expert guidance and lists over At Iast...PC- Software for Radio/TV /Cable 200 Real Jobs covering: The Interconnection Committee will meet at 9:30 a.m. on November 28. 1990 at the LIST MANAGEMENT JOURNALISM ADMINISTRATION MARKETING Arizona Hotel in Phoenix. Arizona. -Keep track of accounts/agencies /people Biltmore REPRESENTATION BUSINESS VENTURES Tentative agenda includes satellite -Lists/lables /phone directory To order: 1- 800 -776 -7877 -Mail -Merge letters replacement, transponder utilization. -Easy to use and update extension of services to unserved areas. SPORTS CAREERS HOTLINE -Much more than word processing advanced television. FY 1992 interconnection budget. and other business. 82 /min. Box R -32 for more Information 1- 900 -420 -3005

es aassilied Broadcasting Nov 12 1990 Employment Services Continued For Sale Stations Continued r1 California ; SOUTH TEXAS Broadcast Job Bank I .1l- _7v/ rzam.7i Jere i OIL RICH AREA -)/ O ENS CONSULTANTS application information call 1 NP O. Box 146 For $249,000 (916) 444 -2237 Encino, California 91426 I Area Code 03181 986-3201 ' California Broadcasters Association , 414- 482 -1959

Class A FM Radio Station VENTURE CAPITAL PROMOTION AND Went on air in 1983 with almost all new equipment DEBT FINANCING Priced at 5250,000 For broadcasters PRODUCTION JOBS Seller Financing Possible Sanders & Co. Great jobs are available...but do you Nick Strandberg 1900 Emery St., Ste. 206 know about them? The MediaLine daily CALHOUN COMPANIES. 612 -3300 telephone report in -831 Atlanta, GA 30318 puts you touch with 4930 West 77th Street. Minneapolis, MN 55435 the best jobs. MediaLine has jobs for re- 404-355 -6800 porters, anchors, sportscasters, weather - casters, producers, assignment editors, promotion and production and programming people. For details call- AM -FM COMBO IN MID -SOUTH SPOKANE 800 -237 -8073 MARKET OF 100.000 POPULATION. In CA: 408-648-5200 S OWNERS SELLING TO DEVOTE WASHINGTON IS BOOMING! FULL TIME TO NON -BROADCAST re BUSINESS INTERESTS. Class C FM THE BEST JOBS ARE ON THE-LINE INQUIRIES TO BOX R -33 PO Box 51909, Pacific Grove, CA 93950 Superior physical facility Qualified buyers only contact: Wanted to Buy Stations HOUSTON UHF FOR SALE Charles Goyette 602 -992 -7242 Not an affiliate, no program encum- Midwest Stations Wanted brances. On the air for two years. Combo or FM with minimum gross of TV W. Red Bird, $500,000. Pay 6 -8X CF..Illinois, Wisconsin, Reply: 615 Indiana, Michigan. Rated markets only. Duncanville, TX 75116. RADIO CONSTRUCTION PERMIT Small Group financially prepared to act. 50.000 watts AM Fulltime Total confidentiality assured. Non -directional. 585 KHZ PAGO PAGO, AMERICAN SAMOA SCA Write to Box R -28. No brokers please. This station covers about one million english- speaking CENTRAL FLORIDA people in the South Pacific. Coverage in American Ocala. High -power and Western Samoa. Tonga. Fiji. and others. Bill Kitchen covering 4 counties, Beacon Broadcasting, Inc. near million population. 303-7864111 Reasonable. Fax inquiries to: ATTENTION 904 -732 -0174. MMDS/MDS/OFS AMARILLO PDRIVIITTII'+.S & LICLIVSE>S COLORADO FM C -1 FM Principal looking to acquire per- 100KW w /good ratings Needs some equipment Positive cashflow mits in the top 125 SMSA's. Send Growth market S450,000 pertinent Information to: Reduced price /make offer 404 -355 -6800 Call 415- 937 -9088 Living Room Theater Corporation LaFrance Media 860 E. Twain, Suite 128 -397 Las Vegas, NV. 89109 Fax: (702) 648 - 6422 Kepper, S.E. C -3 FM Tupper & University Town For Sale Stations Fugatt $102,000 C F MIDWEST N.E. Class B Combo Sm. Markets Big Cash Flow Low down payment 2.5 million Separate programing, exclusive format in Mkt., owned RE, good book, sales Liberal uptrending, outside partners want sale. 300 Knightsbridge Parkway, Suite 360 seller paper Contact Mike Rice at 203 -456 -1111 or Lincolnshire, Illinois 60069 any office of N.E. Media Inc. Phone: 708 / 634 -9258 404 -295 -2572

Broadcasting Nov 12 1990 Classified N For Sale Stations Continued Space For Rent BROADCASTING'S CLASSIFIED RATES I Protect Yourself. All orders to place classified ads 8 all correspon- The dence pertaining to this section should be sent to: Call the Industry's Lawyer, BROADCASTING, Classified Department. 1705 De- Sales St., N W.. Washington. DC 20036. 202 -659- BARRY Broadcasting 2340 (Information only). Payable in advance. Check, money order or credit card (Visa or Mastercard). Full and correct payment SKIDELSKY Building must accompany all orders. All orders must be in writing by ether letter or Fax 202 -293 -3278. II pay- Attorney at Law ment is made by credit card. indicate card number.. phone number. 757 Third Avenue expiration date and daytime Deadline is Monday at noon Eastern Time for the I...... MINN NMI for 26th Floor N! following Mondays issue. Earlier deadlines apply l=MItii a legal ssues published during a week Containing New York, NY 10017 noliday. A special notice announcing the earlier dead- (212) 832 -4800 line will be published above this ratecard. Orders, changes, and /or cancellations must be submitted in writing, NO TELEPHONE ORDERS. CHANGES, AN- 1 D/OR CANCELLATIONS WILL BE ACCEPTED. When placing an ad, indicate the EXACT category desired: Television, Radio, Cable or Allied Fields; Help Wanted or Situations Wanted: Management, Sales. News. etc. If this information is omitted. we will determine the appropriate category according to the copy. NO make goods will be run if all information is We'll give you not included. No personal ads. Rates: Classified listings (non -display). Per issue: Help Wanted: $1.20 per word. $22 weekly minimum. all the credit. Situations Wanted: 600 per word. $11 weekly minimum. All other classifications: $1.30 per word, $24 weekly minimum. Broadcasting, the number one Rates: Classified display (minimum I inch, upward in industry publication for half inch increments). Per issue: Help Wanted: $90 classified advertising, is now per inch. Situations Wanted: $50 per inch. All other accepting classified ads paid classifications: $120 per inch. For Sale Stations, Want- by credit card. ed To Buy Stations. Public Notice 8 Business Oppor- tunities advertising require display space. Agency commission only on display space IT'S EASY TO DO. Just Blind Box Service: (In addition to basic advertising include your personal or costs) Situations wanted' $5 per ad per issue All company Mastercard or other classifications: $10 per ad per issue. The charge for the blind box service applies to advertisers VISA credit card number and running listings and display ads. Each advertisement the expiration date in your must have a seperate box number. BROADCASTING FAX or letter (please, no will not forward tapes, transcripts. portfolios. writing samples. or other oversized materials: such materials phone orders at this time). are returned to sender. Do not use folders. binders or the like. Replies to ads with Blind Box numbers should be addressed to. Box (letter & number). c,o BROAD- CASTING. 1705 DeSales St.. NW. Washington. DC 20036. Please do not send tapes. Superior downtown Washington, DC location, Word count: Count each abbreviation, initial. single 1/2 block to fashionable Connecticut Avenue. figure or group of figures or letters as one word Adjacent to the Mayflower Hotel. each. Symbols such as 35mm, COD. PD.etc . count One block to Metro. as one word each. A phone number with area code VISA' Contiguous with ABC /Cap Cities Washington and the zip code count as one word each. News Bureau. Direct feeds and facilities support The publisher is not responsible for errors in printing available. due to illegible copy-all copy must be clearly typed 3 empty floors. Zoned security. or printed. Any and all errors must be reported to the FAX (202) 293 -FAST Full -floor prestige for the smaller tenant. Classified Advertising Department within 7 days of On -site managemen! publication date. No credits or make goods will be OR MAIL TO: Classified Dept., made on errors which do not materially affect the 1705 DeSales Street, NW, FOR LEASING INFORMATION CALL: advertisement. Washington, DC 20036. BILL BOZEK 202 659 -2340 Publisher reserves the right to alter classified copy Deadline is Monday at noon Eastern to conform with the provisions of Title VII of the Civil Time for the following Monday's issue. Rights Act of 1964, as amended. Publisher reserves the right to abbreviate. alter. or reject any copy.

EARLY DEADLINE NOTICE Due to the Thanksgiving holiday, deadline for Classified Advertising for the Nov. 23 issue is Noon, Friday, Nov. 16.

90 Classified Broadcasting Nov 12 1990 FATES & FORTTJINES

sales manager, named director of ac- general sales manager. MEDIA count services, and David C. Blakely, senior account executive, named local Barbara Perry- Bianco, account execu- sales manager. tive, WIVY -FM Jacksonville, Fla., joins WIOI -FM Brunswick, Ga. (Jacksonville, William W. Irwin, consultant, Colleen Morgan, national sales manag- Fla.), as general sales manager. WZZU(FM) Burlington- Graham, N.C. er, KTZZ-TV Seattle, named general sales Rob manager. Young, national sales manager, (Raleigh), joins WCAS(FM) Tarboro, WPBF(TV) Tequesta, Fla. (West Palm N.C. (Raleigh- Durham), as VP and gen- Beach -Fort Pierce), named general sales eral manager. Jeffrey M. Cash, manager. David Othmer, VP and television sta- general sales manager, WCMH -TV Appointments at WFAN(AM) New York: tion manager, WHYY -TV Wilmington, Dan Lynch, director of corporate sales, Del. (Philadelphia), adds duties as VP Columbus, Ohio, joins WCAU -TV NBA's New Jersey Nets, named sports and station manager, WHYY-FM -TV. Philadelphia, as sales coordinator; Brian Miller, media Mark Vogelzang, assistant manager, director of sales. buyer, Scali McCabe and Sloves, Ken programing, WHYY -FM Wilmington, Schoen, account executive, WFBL(AM) Del. (Philadelphia), named radio man- Frank O'Neill, Syracuse, N.Y., Steven Gips, account ager. former Interep executive, WZFM(FM) Briarcliff Manor, VP, marketing re- Lyn Ganz, program director, WUFT(TV) N.Y. (Westchester), Bruce Angelli, ac- search, forms own count executive, Republic Radio and Gainesville, Fla., named station manag- marketing and re- Cash T.K. Wilson. account executive, KQIX- er, succeeding James Morgese, station search services manager, KRMA -TV Denver. firm, O'Neill Communications, New Judith Lee Hettle, director, special pro- York. jects and office of chairman, Showtime Stew Sherling, executive producer, Leo Networks Inc., joins All News Channel, Burnett Co. Inc., Chicago, adds duties New York, as director, business devel- as senior VP. opment. CASE 87-9: Will Philipp, associate director, PBS Mary Beth Ebenger, accoun- public Adult Learning Service, Alexandria, The Ideal tant, Coopers & Lybrand, joins Palmer Va., named director of marketing. Communications, Fort Myers, Fla., as corporate accountant. Cindy Velasquez, general sales manag- Radio President er, KUSA -TV Denver, named VP, general J. Timothy Bryan, VP, National Bank sales manager. The Assignment: of North Carolina (Charlotte), joins President needed for radio division of Jones Intercable Inc., Englewood, Michael L. Mahone, VP and general large communications conglomerate: Colo., as assistant treasurer. manager, WSOM(AM)- WQXX(FM) Salem, Identify strong outside executives to Ohio, and Glenn Schiller, VP and compete with candidates within the Stan Cahill, associate director, PBS gen- company. eral manager, KALO(AM) Port Arthur, Adult Learning Service, Alexandria, join Radio Advertising Bureau as Va., named director, business affairs. Tex., The Search: VP, marketing, Midwest, and VP, Sullivan searches nationwide to find Allen Matthews, program director, Southwest, respectively. Appointments best - qualified outside candidates. Also WDJO(AM)- WUBE(FM) Cincinnati, joins are effective Nov. 26. reviews key executives now working for the group. Enterprise Radio, West Chester, Ohio as local execu- group general manager. David Kreczko, account tive, WYOU(TV) Scranton, Pa., joins The Solution: WLOS(TV) Asheville, as Greenville Tom Mariam, manager, Radio Amex, N.C., Exhaustive interviews, reference New York, adds duties as assistant di- account executive. checking and comparisons by Sullivan rector for broadcast services, American Lynn Tinsley, account executive, Cable reveal ideal candidate is presently Stock Exchange there. within the company-VP/OM of one of Networks Inc., Atlanta, joins The the group's major market stations, Steven Lapa, from WAXY(FM) Fort Lau- Weather Channel there as ad sales repre- originally recruited by JS &A 3 years derdale, Fla., joins WIRA(AM)- WOVV(FM) sentative. earlier. Fort Pierce, Fla., as executive VP. Ray Coffey, sales consultant, WNNK(FM) Harrisburg, Pa., joins WITG -FM -TV there as sales consultant, Radio Pennsylvania Joe Sullivan & Inc. SALES AND MARKETING Associates, Inc. Jennifer Casolaro, director, sales ser- Executive search & Recruitment vice, Premier Advertiser Sales, New York, named VP, sales service. 44210 North Road Appointments at KIRO -TV Seattle: James Southold, NY 11971 Zogg, local sales manager, named gen- Mitch Anton, local sales manager, (516) 765 -5050 eral sales manager; local WHYI -FM John Steckler, Fort Lauderdale, Fla., named Me person you describe is the person well deliver. kedasttM Nov 12 1990 Fates i Fortunes 91 FM Grand Junction, Colo., named ac- Jack Waterman, gram manager. count executives. VP, planning, Sharon Ann Byrens, manager, original Phyllis Ned, assistant national sales Paramount Pic- Hollywood, programs, West Coast, Showtime Net- manager, KETV(TV) Omaha, named na- tures, works named senior VP, Inc., Universal City, Calif., tional sales manager. named television group. director, development, original Anthony Codella, managing partner, programing, West Coast. Judy Pastore, Codella & Jones, sales marketing and Richard Firth, VP, Comedian Inc., joins Showtime, communications consulting firm, joins director, market- Universal City, Calif., as director, cur- Pinpoint Marketing, New York, as VP, ing services, Gen- rent programing, West Coast. esis Entertain- sales. E. production direc- ment, Agoura Scott Carpenter, tor, KABC(AM) Los Angeles, joins Irene Eitel, comptroller, Interstate Con- Hills, Calif., Waterman KRLD(AM) Dallas, in creative develop- ference of Employment Security Agen- named VP, corpo- cies Inc., joins DDB Needham World- rate communications. ment. wide, Washington, as business manager. Bruce Bernstein, senior producer, Nancy Nagle, graphic artist, Walden Yvette Kalina, manager, international Sports Nightly, SportsChannel America, Graphics and Get Graphic Inc., joins sales service, King Features, joins Orion Woodbury, N.Y., coordinating produc- DDB Needham, Washington, as me- Television International, New York, as er, Sports Nightly. chanical artist. director, sales service. Shawn Powers, former acting instruc- Peter Kranzler, account manager, Bob Cambridge, managing director, tor, John Casablanca's Modeling and MTV Networks, joins All American Ogilvy & Mather, Promotions, Los An- Talent Center, joins KTXL(TV) Sacra- Television Inc., New York, as VP, na- geles, joins Tribune Entertainment Co. mento, Calif., as coordinator and host, tional advertiser sales. Janet D. Bass, there as Southwest regional sales man- Fox Kids Club. account executive, special projects, ager. Turner Broadcasting System, joins All Jocelyn Vande Berg, from Jujamcyn American Dalton Delan, director of documentary Theaters Corp., joins DLT Entertain- Television, New York, as sta- programing and executive producer, in- tion sales executive. ment Ltd., New York, as VP, theater formational specials, HBO, joins Life- development. time Television, Astoria, N.Y., as director of program development. Dan Markus, program director, WYBR- PROGRAMING FM Belvidere, Ill. joins WZTR(FM) Mil- Cheryl Gotthelf, director, school ser- waukee, as music director and air per- vices, Children's Television Workshop, sonality. Michael O'Shea, air New York, named assistant VP, school personality, WWTC(AM) Minneapolis, services. Steve Tann, talent agent trainee, Triad joins WZTR as news director and morn- Artists, joins New World Television, Monique Stokes, programing assistant, ing news announcer. Los Angeles, as manager, mini -series. Prime Ticket, Los Angeles, named pro- Lawrence R. Schatz, VP, West Coast regional sales, All American Television, formed Randolph Media Group Inc. NEW RECRUITS AT THE FCC television programing distribution and marketing company, New York. Bill Pasha, program director, WAPE -FM Jacksonville, Fla., joins KRSR(FM) Dallas (Fort Worth) as program director. Cade Garrison, director of media services, Baptist General Convention of Oklahoma, joins ACTS Television, Fort Worth, as Western region manager. Kerry Wolfe, music director and assistant program director, WMIL(FM) Wauke- sha, Wis. (Milwaukee), named program director. Tim O'Connor, director of sports sales, KPLR -TV North Platte, Neb., joins SNI Sports Network, St. Louis, as VP, sales. Ann Ingram, from United Video, Tul- FCC Chairman Alfred Sikes and General Counsel Robert Pettit welcomed sa, Okla., joins The Weather Channel, the FCC's latest law school recruits, who will bolster the agency's three Atlanta, as Southeast regional manager. operating bureaus. Back row, l -r: Daniel Gonzalez, Common Carrier, policy and program planning; Sylvester Williams, Mass Media, audio services; Sonia Clyne, manager, casting adminis- Alison Diamond, Common Carrier, accounting and audits; Sikes; Maria tration, Columbia Pictures Entertain- ment, Los Angeles, named director, Private Radio, land mobile and microwave, and Pettit. Front, l -r: Strong, casting adminstration. Susan Jones, Private Radio. land mobile and microwave; Lisa Higginbotham, Mass Media, enforcement; Evita Chambers, Common Carrier, mobile ser- Eda Godel Hallinan, dirctor, ABC Af- vices, and Debra Sabouri, Common Carrier, tariffs. Not pictured is Peter terschool Specials, ABC Television, Tenhula, Mass Media, video services. New York, joins The Manheim Co., Burbank, Calif., as VP, development. n Fobs a Whims Broadcasting Nov 12 1290 as weekend weather anchor. GRADUATION DAY Tim DeLarm, part time Great Expecta- tions photographer and editor, KsTW(TV) Tacoma, Wash., named to position full time. Phillip D. Palmer, sports director, KNOE -TV Monroe, La., joins KAKE-TV Wichita, Kan., as weekend sports anchor. Rosalva Luevano, from KCBS -TV Los Angeles, joins KTL(TV) there as assignment editor. Dave Willingham, correspondent, Inde - pendent News Network, Miami, joins Nostalgia Television, Los Angeles, as news director. Robin Johnson, early evening anchor, KWTX -TV Waco, Tex., joins WWSB(TV) Sarasota, Fla., as noon anchor. Colleen Pierson, executive broadcast producer and director, Johnson & Dean T he United States Telecommunications Training Institute (USTTI) honored Advertising, joins WOTV(TV) Grand Rap- its 2000th graduate, Krystyn Antczak (left), chairman of Solidarity's ids, Mich., as director of public affairs. Telecommunications in Warsaw. Ambassador Michael R. Committee Gardner Jeff Lyons, acting 5, 6 and 10 p.m. (right), chairman, USTTI, presented Antczak with a special certificate from weathercaster, WFIE -TV Evansville, Ind., the industry- government joint venture that provides free training for men and named 5, 6 and 10 p.m. weathercaster. women who manage the phone and broadcast system. Mark James, VP, governmental affairs, Regional Commerce and Growth Asso- ciation, joins Cencom Cable Television Janine Wolf, from KODJ(FM) Los Ange- director of political coverage, Washing- Inc., St. Louis, as manager of govern- les, joins Unistar Radio Networks, Col- ton; Martin Fletcher, Tel Aviv corre- mental and public affairs. orado Springs, as air personality. Joe spondent, adds duties as Tel Aviv bu- Huser, former air personality, KQLZ -FM reau chief; Deborah Roberts, from Bill Long Jr. news assignment manag- Los Angeles, joins Unistar in same ca- KCBS -TV Los Angeles, named correspon- er, KDFW -TV Dallas, joins WTws(TV) pacity, special blend format. dent, Miami, and Ann Curry, from New London, Conn., as IO p.m. news WFrv(TV) Orlando, Fla., named corre- director. Eric S. Rollman, post- production su- spondent, Chicago. pervisor, Saban Entertainment, Bur- Greg Shanley, producer and announcer, bank, Calif., named VP, post- produc- Carlos Granda, reporter, WPLG(TV) Mi- KUNI(FM)- KHKE(FM) Cedar Falls, Iowa tion. ami, joins WABC -TV New York, in same named news director. capacity. David Goodman, VP, sales, Orbis Kelly Ogle, reporter, KFOR(TV) Lincoln, Communications Inc., forms own com- Bob Bucci, executive producer, Joy Be- Neb., joins KWTV(TV) Oklahoma City as pany, Goodman Entertainment Group, har Show, WABC(AM) New York, adds reporter and noon co- anchor. New York, in association with Acama duties as news director. Films Inc., Los Angeles. John Repetz, from WHTM -TV Harris- Malcolm Brett, acting director of de- burg, Pa., joins WGAL -TV Lancaster, velopment, Wisconsin Public Televi- Pa., as sportscaster. TECHNOLOGY sion, Madison, námed director of devel- 6 anchor and reporter, opment. Tim Gray, p.m. WBKB -TV Alpena, Mich., named week- Harold Johnson, sports director, wsoC- day 6 p.m. and I I p.m. sports anchor George Elsaesser, general manager, TV Charlotte, N.C., joins NASCAR and director. still -image division, Sony, joins BASYS as host, NAS- Inc., major Country radio show, there Media Yonkers, N.Y., as manager, Bryn Jones, director, Integrated account sales. CAR Race Week with Harold Johnson. and chief executive, Newslink Inc., Steve Collins, air personality and music joins Visnews International, London, as Joan Ruppert, producer, Amoco director, WMME -FM Augusta, Me., joins executive VP. Corp., Chicago, joins Editel, there as D- WTOS -FM I Suite producer. Skowhegan, Me., as air per- Appointments at KUSA -TV Denver: Fidel sonality. Montoya, VP, news director, named Jan Parry, senior broadcast engineer, VP, news; Mark Antonitis, from Ma- Christian Science Broadcasting Center, gid & Associates media consulting firm, Boston, joins Alactronics Inc. engineer- NEWS AND PUBLIC AFFAIRS named news director, and Karen Walk- ing and technical support firm, Welles- er, from WXIA -TV Atlanta, named com- ley Hills, Mass., as head of field ser- munity affairs producer. vices division. Appointments at NBC News: Bill Mark Murray, former weather anchor Robert Pape, VP, finance and opera- Wheatley, executive producer, NBC and program director, Business Radio tions, Digital FIX, Mountainview, Nightly News with Tom Brokaw, named Network, joins KVUE -TV Austin, Tex., Calif., named chief financial officer.

Broadcasting Nov 12 1990 Mu i Wynn 99 Richard H. Frank, Walt Disney Stu- retired in 1968 after 40 years with sta- dios; Earl Lestz, Studio Group of Para- tion. Lantzer was also amateur radio op- PROMOTION AND PR mount Pictures; Steven Papazian, erator for 60 years. He is survived by his Warner Brothers Television; Don Till- wife, Lila; daughter, Shirley; son, Law- man, KTTV(TV) Los Angeles. rence; sister, Faye; six grandchildren Aisha Karimah, producer, WRC -TV and two great -grandchildren. Washington, named manager of commu- David C. Pierce, analyst, National Eco- nity resources development. nomic Research Associates Inc., joins Richard A. Borel, 84, retired radio and National Cable Televison Association, TV executive, died of Parkinson's dis- Tom Brocato, VP, management super- Washington, as director of research. ease Oct. 24 at Naples (Fla.) Communi- visor, entertainment group, Porter /No- ty Hospital. Borel began his broadcast- velli, joins Hanna -Barbera Productions ing career in 1933 as business manager Inc., Los Angeles, as director of public for WCAH(AM) Columbus, Ohio (now relations. DEATHS WBNS) and later served as general manag- Adrianne Gaudin, marketing commu- er. In 1949, Borel was appointed director nications coordinator, Home Shopping of television for WENS -TV, and was named Network, St. Peterburg, Fla., joins general manager for both stations until his William R. Hir- retirement in 1971. He is survived by his Turner Broadcasting System Inc., Atlan- shey, 64, presi- ta, as manager of corporate communica- wife, Margaret; two sons, Richard and dent, KICU -TV San tions, public relations department. William; two brothers, Robert and Jose, Calif., died George, and one grandchild. Linda F. Torrence, consultant, Private of heart attack Industry Council, Atlanta, joins WAGA- Oct. 31 at his Kathryn E. Peterson, 40, television Tv there as community relations direc- home in Saratoga, photographer, died of cancer Nov. 2 in tor. Calif. Hirshey Chicago hospital. Peterson worked as joined Wilson In- camerawoman at wTTG(TV) Washington, Roberta M. Tepper, senior producer, dustries, group and WBBM -TV Chicago. She is survived J.W. Messner Advertising, joins wzzM- owner of three by her daughter, Joyce; mother, Theo; TV Grand Rapids, Mich., as promotion TV's, in 1974 as father, Nels; and two sisters, Sally and manager. Hirshey general manager, Jo Anne. Wendy White, supervisor, Community KTSB -TV Topeka, Kan., and in 1980 was Hugh McPhillips, 70, daytime TV ac- Cable Television, El Segundo, Calif., appointed president of broadcast group. tor, died of injuries resulting from Au- He is by his wife, Sheryl, and joins Turner Educational Services Inc., survived gust automobile accident Nov. 1 at Sher- San Francisco, as account executive. three children. man Oaks (Calif.) Community Hospital. Stan Steinreich, senior staffer, Howard Floyd N. Lantzer, 84, engineer, died of McPhillips appeared in numerous day- Rubenstein Associates, New York, joins kidney and heart failure Oct. 27 at Be- time drama series, including The Young MWW /Strategic Communications Inc. thesda North Hospital in Cincinnati. and the Restless, Days of Our Lives, River Edge, N.J., as senior VP. Joining WSAI(AM) Cincinnati in late Guiding Light, Santa Barbara and ap- 1920's as engineer, Lantzer later joined peared in Murder She Wrote and All in Crosley Radio Co.'s co -owned WLW(AM) the Family. Surviving him are two Mason, Ohio. Credited as engineer who daughters, Maureen and Anne -Marie; gave WLW around -the-world reception two sons, Brian and Michael; and broth- ALLIED FIELDS with 500,000 watts in 1934 -38, Lantzer er, Charles.

Timothy M. INDEX TO ADVERTISERS McAuliff, president and chief op- AT &T 42 Blackburn & Inc. 47 erating officer, Capital Corp. Company Buena Blair Television, Vista Television 23, 25 Business Radio Network Cover 4 CBS New York, elect- Radio Representatives 39 Children's Health News Network 50 ed VP, television, Station Represen- Classified Ads 82 -90 Crisler Capital Co. 45 Gammon Media tatives Association Brokers, Inc. 66 Greyhound Financial Corp. 44 Group W Inc. Radio 41 Health NewsFeed 48 The Hearst Corp. 20 -21 Gene Mater, for- Innoventures Television Distribution 53 The Mahlman Co. 40 McAuliff mer VP, CBS, and Ron Townsend, Maryland Public Television 35 Media Venture Partners 64 president, Gannett Television Group, MRN Radio 67 Multimedia Entertainment 11, 13, 15 National named to board of trustees, Radio -Tele- vision News Directors Foundation. Assoc. of Home Builders 49 National Supervisory Network 79 NAIPE International 26 Professional Cards 81 Questcom 36, Frank D. Stella, president and founder, The F.D. Stella Products Co., Detroit, 65 Radio Computing Services 43 Services Directory 80 elected chairman, board of trustees, De- Howard E. Stark 63 Joe Sullivan & Assoc., Inc. 91 Thoben- troit Educational Television Foundation. VanHuss & Assoc., Inc. 46 Turner Program Services Front New executive committee members appointed at Academy of Television Arts Cover, 8 -9 Viacom International Inc. 7 Warner Bros. Cover 2 -3 & Sciences, Burbank, Calif.: Loreen Zapnews 17 Arbus, Loreen Arbus Productions;

94 Wes & helms OeesubesNeO New 12 1990 FIFTH ESTHER

WARREN LITTLEFIELD: ALL THE RIGHT MOVES

Small town boy makes good" could two comedies on the air, "Different as easily be the headline on a piece Strokes, which was a hit, and Hello about NBC Entertainment Presi- Larry, which wasn't. I looked over at dent Warren Littlefield. The 38- year -old ABC and they had 14 half-hours on the Montclair, N.J., native -an Eagle scout air. I really realized we were not starting at 13 -has not lost touch with his roots, from ground zero, but from a subterra- although living and working in a town nean level." Littlefield says he was for- known for making over its residents. tunate to be at NBC Entertainment while "He's not even remotely Hollywood the division was in disarray. "It was a showbizzy. He's very close to his family crazy time, when there was a lot of and he's retained a lot of his original opportunity and you could move up very friends," said Brandon Tartikoff, chair- quickly because they were getting rid of man, NBC Entertainment Group, who people very quickly." Littlefield succeeded in the post. During the fall of 1983, described as In fact, two weeks ago, Littlefield "the great train wreck," Littlefield was back home for his 20 -year high thought he might be one of those people. school reunion. Former classmates de- NBC had put on nine new shows, all of cided he was probably the most success- which eventually flopped. "Brandon ful, "but that I also probably worked the string budget, so I ended up doing a [ Tartikoff], Jeff Sagansky (now CBS hardest," he reports. little bit of everything," he says. "But a Entertainment president) and I were all Littlefield's earliest entertainment in- lightbulb went off in my head and I sitting around waiting for what we fluences were classic movies. "I re- realized that people doing this had a lot thought was inevitable." But one mid - member being sick as a child and watch- of fun and got paid doing it." season show, Night Court, worked, and ing MGM musicals like "Top Hat," or He spent four years with the compa- was coupled with Cheers and Family action films from Republic Pictures or ny, and was vice president, development Ties, which had debuted the season be- the road pictures with Bob Hope and and production, in 1979 when he moved fore. The next year, Cosby was added to Bing Crosby." He also credits The Ed to Warner Brothers Television as a di- a Thursday night lineup that would be Sullivan Show's influence. "One day rector of development the network's spring- Warren Littlefield while I was riding the school bus with a responsible for selling board to prime time President, NBC Entertainment; friend. He asked me what I wanted to be shows to the networks. dominance. b. May 11, 1952, Montclair, N.J.; when I grew up and I said Ed Sullivan Six months later, in De- Although Littlefield BA, psychology, Hobart College, because he had such a great job." cember 1979, he took is "not the kind of guy 1974; various positions including Littlefield's only experience as a per- the job of manager, who's going to waltz in VP, development and former came in high school club. work drama comedy development, production, Westfall and the room," "I joined mainly to meet girls and NBC, and has been Productions, New York, 1975- said Tartikoff, his wound up in several plays." Coinciden- with the network since. 79,; director comedy strengths, according to tally, Jim Duffy, then ABC Entertain- He jokingly charac- development, Warner Brothers those who deal with ment president, was in the audience for terizes 1979 as his Television, Los Angeles, 1979; him, are his forthright- one of those plays and suggested after- "great career slide. At manager, comedy development, ness and honesty. "He ward he consider a future as an actor. Westfall I had been vice NBC Entertainment, Los doesn't play games," By this time, however, Littlefield was president and they Angeles, 1979; director, current said John Pike, presi- more interested in a career in the politi- wanted me to become comedy programs, NBC, 1980- dent, Paramount Net- cal limelight. He spent two years at president, instead I ac- 81; VP, current comedy work Television. American University studying govern- cepted the job at programs, February 1981- A test of Littlefield's ment and public administration before Warner Brothers as di- December 1981; VP, comedy popularity came at "a deciding the political process was too rector, and six months development, 1981 -83; VP, little event held last frustrating. "After two years I trans- later I was with NBC as comedy programs (development July after he was named ferred to Hobart College [Geneva, a manager. But every and current), 1988 -85; senior VP, president and the other series 1985; senior N.Y.], got my degree in psychology and move was directed to- programing, appointments were an- VP, series, specials, and variety shifted my approach to helping people ward bringing me in nounced," said Tarti- programs, 1985 -87; executive VP, on a smaller, more specific, scale." contact with people koff. "We threw a prime time programs, 1987 -90; Immediately after graduation, Little- from whom I could modest event for War- present position since July 1990. soak up knowledge and ren and the others late field took what he thought would be a m. Theresa Foti, Dec. 30, 1979; detour from psychology when a friend experience." children, Emily, 8; Graham, 5. on a Friday when most found him a temporary part-time job at Littlefield oversaw people are on their way Westfall Productions in New York as a the network's comedy development rise out of town; about 800 people showed "gofer" for the production of The New from near nonexistence to clear domi- up. There's just generally a good feeling Little Rascals. "We worked on a shoe- nance. In 1980, the network only had about Warren in entertainment."

Nreodm1LN Nov 12 1!!0 FM rdder !S IN BRIEF

Warner Bros., Buena Vista Television, Via- is likely to win. If Ford achieves goal, Reeves Entertainment has added division com, LBS and ITC will host hospitality and he may not only give up seat on Com- for development, production and market- screening suites at next year's NAB con- merce but also chairmanship of Rules ing of programing for cable, direct broad- vention at Las Vegas Convention Center Committee. Daniel Inouye (D- Hawaii) cast satellite, home video, and other new (April 15 -18). Syndicators will pay suite would have opportunity to succeed Ford technologies for domestic and internation- on fee of $1,375 (or $975 for NAB mem- Rules and may give up chairmanship al distribution. New division will be bers), and have right to meet and greet of Senate Communications Subcommit- headed by Michael Yudin, executive customers as well as screen and sell pro- tee for it. Question then becomes who VP, Reeves Entertainment. grams. Chuck Sherman, NAB senior takes over Communications. Answer VP, television, said goal was to sign up would likely be either Gore or James 15 distributors for suites on 28th floor of Exon (D -Neb.) Cable's most celebrated romance, be- Las Vegas Hilton. "This will make tween Jane Fonda and Ted Turner, is cul- NAB a one -stop shopping center for the U.S. District Court in Miami lost Thursday minating in marriage. Engagement was folks that attend the convention," said ordered CNN to stop airing tapes believed revealed last week by Fonda's publicist, Sherman. "Program buying is spread to eunt:in telephone conversations be- with wedding date expected sometime throughout the year, and this market will tween Manuel Noriega and his attorneys, next year. and sellers fearing tapes invade privacy of deposed give buyers another opportu- Warner Cable and SportsChannel Ohio nity to do business, as well as about Panamanian dictator and could throw talk have reached definitive agreement on car- future trends and wrench into drug conspiracy trial. Judge program needs." TV riage of regional sports service. SCO will consultant Thomas former William H. Hoeveler also ordered U.S. Cookerly, continue on standalone $2.95 tier on government to surrender tapes which ca- head of Allbritton broadcast group, is Warner systems serving 275,000 basic sign ble network said are in its possession. coordinating NAB drive to up syn- subscribers. Warner had shifted service which obtained tape through Te- dicators. CNN, from $1.95 to $2.95, but remained un- lemundo correspondent Marlene Fernan- satisfied with penetration results, which dez, declared judge's order against it Turner Program Services made its first were below 8 %. New deal runs through- "an unconstitutional restraint" and deal for Wonder Years off -network pack- out 1990's, and includes addition of planned to air material while pursuing age, to wPtx(rv) New York. Sources with Cincinnati Reds to Columbus system. appeal in Atlanta. CNN also said it knowledge of deal, which includes syn- Terms were not disclosed but source in- would "resist fully within the law" dicated exclusivity protection for WPIX, dicated formula reflects sliding rate card court order to produce related "unpub- said station paid between $45,000 and with margin split shifting as penetration lished materials." $50,000 per week for program. (All sta- increases. Substantial marketing com- tions taking show also give up one min- CBS switched two comedies last week in mitment is said to be part of deal. ute of barter time.) That compares with effort to improve Monday and Friday estimated $90,000-$100,000 per week in nights. Evening Shade, currently Fri- Bank of New England has withdrawn mo- that WWOR -TV New York is said to have day 8 -8:30 slot, moves to Monday at 8. tion to put group owner Tak Communica- paid for off -Fox Married... with Chi! - at 8. Evening Undo Bade moves to Friday tions (3 FM's and 6 TV's) into receiver- dren earlier this year. Sources said WPIX is Nov. 16, Shade's first Monday airing ship. Tak is in default on loans totaling was only bidder in New York. TPS Pres- Uncle Buck moves to Friday same week. according to court ident Russell Barry refused to confirm or $168.8 million and, filings, has also reneged on promise to deny reported price. Bids were due from Fox also made scheduling moves last provide $3 million cash infusion. Bank Chicago stations last Thursday, with week, putting D.E.A. (Friday, 9 -10 of New England and Chemical Bank are deal expected to be announced this p.m.) on hiatus, replacing it with thought to be in negotiations with Tak week. Bids are due from Los Angeles Against the Law (currently Sunday, 10- head Sharad Tak about restructuring. stations tomorrow (Nov. 13). 11). Replacing Against the Law on Sun- One industry source doubted that Tak day is Comic Strip Live. Against the Law would provide his lenders with any of Senator Alan Cranston's (D- Calif.) an- will debut in Friday slot on Nov. 16, and his own equity and would choose instead nouncement last Wednesday that he is Comic Strip Live makes its prime time to sell some properties. Tak owns sutlering from prostate cancer, will retire debut on Sunday, Nov. 25. Late night WJQY(FM) Fort Lauderdale, Fla.; at end of current term in 1992 and not version of Comic Strip Live, now seen wUSL(FM) Philadelphia; WKIO(FM) Ur- seek reelection next week as Senate's Saturday at 11:30 p.m., will be retitled WGRZ-TV Buffalo, majority whip could make cable night- Comic Strip Late Night. bana, Ill.; N.Y.; mare reality. If dominoes fall in certain KITV(TV) Honolulu and WQow -TV Eau way, Senator Wendell Ford (D -Ky.) For first time in more than two years, CBS Claire; wxow -Tv La Crosse; WKOW -TV could end up as whip and Senator Albert was ranked number one in household Madison, and WAOW -TV Wausau, all Gore (D- Tenn.) could emerge as chair- numbers on Saturday morning, position Wisconsin. Tak has reportedly turned man of Senate Communications Sub- that has been held by AI',('. For Satur- down offer on Urbana station and deal to committee. Both are strongly anti- cable. day, Nov. 3, CBS was first with 4.1 sell Wisconsin TV stations fell through Ford had begun campaign for whip early rating, ABC averaged 3.9, NBC was last April. WUSL has also been on block this year and, with Cranston out of way, third with 2.7 and Fox scored 2.0. for some time.

W. Brief NMioMiM Nrv 12 t!!0 wFBG -AM -FM Altoona, Pa.. has been sold by HBO Pictures is producing mini -series on ESPN was owned 80% by someone else, Empire Radio Farmers I.td. to Radio late CBS founder William S. Paley. Execu- we wouldn't have bought it," said Ray- Altoona Inc. for $2.1 million asset sale tive producers are Barry Levinson and mond Joslin, group head, Hearst Enter- that includes non -compete covenant. Mark Johnson of "Rainman" and "Av- tainment & Syndication Group. Hearst Stations were acquired in August 1988 alon" acclaim. Paley is based on recent- and Capcities /ABC are already partners for $3.9 million ( "Changing Hands" ly published biography, in All His in Lifetime Television and Arts & Enter- May 23, 1988). Seller, headed by Den- Glory: The Life of William S. Paley," tainment. nis Israel, has interests in WGY -AM -FM by Sally Bedell Smith, who said HBO Albany- Schenectady, N.Y.; WJTT(FM) bought rights to property in June 1989. According to Associated Press. two Bank Concord and WRCI(FM) Hillsborough, In mo (BROADCASTING, of Boston subsidiaries have filed suit to both New Hampshire. Buyer, headed by expected Sept. 17), Hearst Corp. announced last recover $17 million in loans from First City Kerby Confer and Carol O'Leary, also week it has acquired 20% of ESPN from Communications head Norman Drubner. has interests in WNNK(FM) Harrisburg, RJR Nabisco for $160 million -$170 million, Suit asks for temporary orders barring Pa. AM is on 1290 khz with 5 kw day, 1 according to sources. Service is 80% Drubner and his family form transferring kw night. FM is on 98.1 mhz with 30 /ABC 20% kw and antenna 1,020 feet. Broker: owned by Capcities and stake or disposing of assets of company which Frank Boyle Co. offers no management control. "If owns four AM's and 8 FM's.

KRBL(FM) Los Alamos/Albuquerque, N.M., has been sold by KKBR Inc. to Eldon Broadcasting for undisclosed price. FCC SETS FM TRANSLATOR LIMITS Sources estimate station sold for $500,000- $750,000, based on recent $1 At its open meeting last Thursday, the FCC said radio stations seeking to million sale price of KOLT -FM Santa Fe. extend their coverage into areas that are already served by local broadcast- Seller, headed by C. Robert Allen, Fred- ers can no longer help finance the construction or operating of FM translators erick R. Phelan and Christopher F. Di- to carry those signals. However, independent third parties can finance, build vine, also owns KBER(FM) Ogden, Utah, and operate FM translators to bring distant signals into a community, even if and KXBR(FM) Greenfield, Mo. Buyer, that community is already served by local broadcasters. headed by William S. Scott, has no oth- But there were some reservations that allowing translators into areas that er broadcast interests. KRBL is on 98.5 already have FM service may adversely effect the local stations. Said Corn - mhz with 100 kw and antenna 1,781 missioner Sherrie Marshall: "I have no doubt that translators have the poten- feet. Broker: Kalil & Co. tial to undermine our FM allotment scheme. But in its efforts to protect against improper uses of FM translators, this decision goes too far and throws the baby out with the bath water." Marshall's concern is that the decision will Comsat Video Enterprises agreed to com- ultimately prevent the construction or maintainence of existing translators that mit more than $100 million over eight serve "significant portions of rural America." Although she voted with the years to lease at least six Ku -band tran- majority, she said she would have preferred that restrictions keeping FM sponders from Hughes Communications, signals from reaching unserved areas or into areas "not already enjoying a beginning ith SRS ( ) launkhcd lust minimal level of radio service" be eased. She admitted that defining minimal month. CVE will use capacity to deliver might be difficult. entertainment and special events pro- But Bill Rogers of Rogers Broadcasting, which operates five translators graming to hotels and to provide video around Muscle Shoals, Ala., would define it as a place that has only a few conferencing services to businesses. different formats in the market. One of Rogers' translators brings rock CVE continues to negotiate potential formatted WKDF(FM) Nashville, while his others bring in classical, religious partnership with SkyPix, which seeks to and gospel stations, he said. Muscle Shoals two other FM's-WLAY -FM and launch midpower DBS service aboard WQPR(FM) -have C &W and public radio formats. Roger said the decision is SBS 6 next summer. not in the public interest, because it may keep "people from hearing what they want to hear...it eliminates competition." Fox Television Stations Inc. has licensed Commissioner Ervin S. Duggan said that "too many imported signals may broadcast rights from comedian Milton indeed undermine continued local service by incumbent FM stations." Dug- Berle to air Milton Loves Lacy, halt-hour gan said he was concerned about "localism...especially in small and rural special filmed in 1959, to air on five of markets...[and] about the public's interest in diverse voices and opinions. This seven Fox O &O's. As part of special action of the commission does not adequately grapple with these competing broadcast, Berle has taped new introduc- concerns." tion and closing reminiscing about Lu- The ruling was received favorably by Eddie Fritts, president of the National cille Ball. Fox spokeswomen said that Association of Broadcasters, who said the FCC "has recognized the important Berle recently began opening up his role played by full service broadcast stations and moved to prevent the vault of vintage TV series for renewed undermining of that important role by FM translators, which have no public play. Milton Loves Lucy will air on interest." WNYw-TV New York, KTTV -TV Los An- But John S. La Tour, president of Du Pree Broadcasting Corp., which geles, WFLD-TV Chicago, KRIV -TV Hous- operates about 50 translators, said the FCC was "bowing to political pressure ton and KDAF -TV Dallas. On KTTV-TV, by the NAB." The decision is good for broadcasters but bad for the public, Milton Loves Lucy will be teamed with because, he said, it denies listeners the same kind of programing diversity that an I Love Lucy episode that Berle ap- cable brought to television. "It's not progress...it's regress." peared in.

kMdreti0 Ow 12 1990 In kief 97 EI)ITQRIAI,S

Committed to the First Amendment and the Fifth Estate

The accelerating development of direct broadcast satellite OPEN AND SHUT technology, made possible in large part by the same video compression techniques that HDTV will call into play. is that broad- Last week, opponents of the FCC's and Congress's 24- What these developments should demonstrate well as hour indecency ban filed their petition in the U.S. Ap- cast technology continues to be a moving target -as an peals Court for the District of Columbia, which will rule insistent one. (Two or three years ago, no one had heard of the only way.) on the ban's unconstitutionality (oral argument is scheduled simulcast as the way to go in HDTV; now it's for Jan. 28, 1991). Their case against the ban is solid and We remember CBS's Joe Flaherty, the dean among broadcast impressive, supported by clear legal precedent, not to mention engineers, saying that the high definition TV demonstrated plain common sense. In the face of that case, the ban, backed that day would be the worst HDTV we would ever see. In by the fulminating Jesse Helms, acquiesced to by a frightened other words, that we were only on the bottom rung of a new view Congress and carried into law lost in the folds of a voluminous broadcast ladder and that we could only guess what the appropriations bill, is shown for the tissue paper it is. would turn out to be from the top. One need read no further than the table of contents of the We remain in the debt of that small band, and of the petitioner's document to be convinced of the airtightness of broadcast organizations that support them -even putting the their case, which contains the following points: Indecent mate- medium's future ahead of their own bottom lines. The next rial is protected by the First Amendment; a blanket ban of generation of broadcasters already owes them one. protected indecent speech seriously impairs adult access to such material; the courts have never approved a blanket ban on protected speech in any medium; there has been no showing THE FIRST SHALL BE FIRST that the FCC's action is narrowly tailored to further a compelling government interest. As persuasive as the arguments are, equally as impressive is The Gannett Foundation, whose investments in communi- the range of divergent petitioners and their supporters brought cations- related aid and scholarship were somewhat ob- onto the same page by the threat of government censorship. scured recently by a teapot -sized tempest involving the The following is a list of some of those opposing the ban: autobiography of its chairman, Allen H. Neuharth, is back Action for Children's Television, American Civil Liberties making news for the right reasons. Union, Association of Independent Television Stations, Capi- The foundation has established a $10 million -plus program tal Cities /ABC, CBS, NBC, PBS, NPR, City Lights Booksell- to "foster First Amendment freedoms across the USA and ers, Allen Ginsberg, Society of Professional Journalists, Nor- around the world." Half of that money will go to fund semi- man Mailer, Motion Picture Association of America, People nars and conferences here and abroad. The other half will be in for the American Way, National Association of Broadcasters, the form of challenge grants to local communities, chiefly Pacifica Foundation and the Radio- Television News Directors those served by Gannett broadcast outlets or newspapers (inde- Association. pendently, the Gannett company is earmarking $4 million -$5 What all of those parties see clearly is that a 24 -hour ban on million for local philanthropy in the communities it serves and indecent speech is censorship, a truth that continues to lan- the foundation plans to give the communities first crack at guish in the collective blind spots of the legislature. using those funds to match foundation grants). The guidelines for the grants are expected to be completed by next month, at which time we would encourage local communities to take THE advantage of the opportunity to join with the Fifth Estate in ABOVE AND BEYOND helping preserve, protect and defend the First Amendment. NEXT QUARTERLY REPORT

ust when we were beginning to think that high -definition television might never happen, the small band of engineers that continues to enhance the medium and its pros- pects has done it again. We cite as recent evidence: The growing inevitability of digital transmission, pioneer- ed by the VideoCipher Division of General Instrument, which took on still further momentum last week with word that the Thomson -Philips -NBC consortium would field a system in that standard. The dual discoveries by CBS and the Public Broadcasting Service that the cost of converting a television station to HDTV would max out at $12 million, and could be as little as Drawn for BROADCASTING by Jack Schmidt $5 million -a far cry from the previous best guess of almost "I didn't get the raise, but my new title is director of salary $4.0 million. stabilization."

98 Nilwhk Broadcasting Nov 12 1990 Understand Hispanic Media with

BROADCASTING'S SPECIAL REPORT

THE CHANGING WORLD OF HISPANIC MEDIA DECEMBER 10,1990 Afresh look at the latest developments in programing, business, ratings and much more.

ADVERTISERS Take advantage of our Bonus Circulation!

Deadline for materials is November 30, 1990. Reserve space today! Broadcasting Over 117,000 readers every week. "With FM, you sell dayparts. With AM, you're selling programming. "The format demands 40 or 50 accounts on the air every month. Forget about the big accounts. You'll get a share. But the small businesses in your community will make your cash register ring. "Selling AM today means getting back to basics like retailing, value -added services, direct -response, and sponsorships."

On ratings. "It's not the quantity of people we reach which is important; it's the quality. The WMEX listener does not have the propensity to fill out a diary or answer a telephone survey. If he's concerned about what the Dow Jones is doing, he's not going to fill out a blue book for two bucks a week. "We're attracting high quality listeners. We're developing a relationship with people who respond GHT to advertisers. "I never talk about ratings with our clients. Why WMEX changed WMEX is a conduit to an important group of people "ST who care about financial and business matters. We from Oldies to talk about qualified listeners. We talk about results. "The quality of our programming has given us Business News/Talk access to the chief executives of banks, stock firms, T, K and imported car dealerships. The proof is the substantial growth of our account list during the last year." ABOUT ABI RADIO On satellite programming. 'You can't put a satellite signal on the air and then leave. Listeners need to identify with a radio station. People must feel involved. Because the local AND BR\... touch is critical, we integrate local programming with the network. "Focus group studies led us to several important "We carry the New York Giants every Sunday. We conclusions. FM is for music; AM is for information. also carry Harvard football, Boston College hockey, If you want to make money, you either produce an and Boston College basketball. We broadcast a car FM music format which delivers high audience show on Saturday and Sunday. We produce a ratings, or you develop an information based AM financial program called 'Money Talk.' Our audi- format." ence listens to a local announcer at the top of every Peter Smyth hour. We use liners like, You're never more than 15 On new directions AM. for minutes away from Wall Street with Boston's Busi- is Vice President/ "We have a great appe- learned that consumers ness Radio 1150 AM.' for information. General Manager of tite financial Furthermore, the "Network programming must be grounded. economic climate is conducive for business pro- There has to be an interface. There has to be two - WMEX -AM, Boston. gramming. It doesn't matter whether a person way communication. We take 75% of our pro- $10 or $100 per year, he The Greater Media, earns thousand thousand gramming from the network. We produce the re- or she wants to know more about money. That's the maining 25%." Inc., owned and common denominator. operated station began We decided that the best way to tap these On BRN. market trends was to launch a business oriented "I'm a big supporter of Business Radio Network. broadcasting Business station." I think it's the way AM radio is moving in the '90s." Radio Network in On selling AM radio. 11800)321.2349 (Inquiry) 1(719)528.7046 (Listen Line) December 1989. These "AM radio presents vital opportunities for sta-

comments are excerpts tions to garner income. Advertisers are moving away from mass marketing to target marketing. Knowledge n from a speech he They're seeking tightly defined market segments. You Can Live With delivered during the That's the great thing about BRN -its targeting efficiency. Radio '90 convention "But today you have to be innovative. You've got in Boston. to look at different ways to push the envelope. You can't use traditional FM selling methods such as cost -perpoint, CPM, and turnover. That's non- sense. Business Radio Network